                      United States Court of Appeals
                            FOR THE EIGHTH CIRCUIT
                                   ___________

                                   No. 05-1588
                                   ___________

State Farm Fire and Casualty Company, *
                                       *
            Appellee,                  *
                                       * Appeal from the United States
       v.                              * District Court for the Western
                                       * District of Missouri.
National Research Center for College *
and University Admissions;             *
Donald Munce,                          *
                                       *
            Appellants.                *
                                  ___________

                             Submitted: November 18, 2005
                                Filed: March 13, 2006 (corrected 3/24/06)
                                 ___________

Before SMITH, HEANEY and BENTON, Circuit Judges.
                           ___________

BENTON, Circuit Judge.

       Appellants National Research Center for College and University Admissions,
and its president Donald M. Munce (collectively “the NRCCUA"), survey high-school
students and distribute the results to colleges and universities for the purposes of
recruitment and admissions.


      In 2001, the Federal Trade Commission began investigating the survey’s
funding, and the use of survey data for commercial purposes not disclosed to students.
The FTC notified the NRCCUA that it intended to seek all remedies available,
including recovery of civil damages. In a consent decree, the FTC eventually ordered
the NRCCUA to stop misrepresentations and to make clear and conspicuous
disclosures. The NRCCUA made no money payments under the FTC order.


       Several state attorneys general then investigated the NRCCUA for violations
of their consumer-protection laws, initially requesting only documents. Eventually,
the Iowa Attorney General, acting also for 26 other states, demanded that the
NRCCUA pay $300,000 as part of an Assurance of Voluntary Compliance. The
Missouri Attorney General, after a separate investigation, requested that the NRCCUA
pay $20,000 in another Assurance. In addition to these sums, the NRCCUA incurred
its own attorney’s fees responding to the states and the FTC.


     The NRCCUA has a business liability policy from appellee State Farm Fire and
Casualty Company. The Policy states:


      [State Farm] will pay those sums that the insured becomes legally
      obligated to pay as damages because of . . . personal injury or advertising
      injury to which this insurance applies. . . .
      ....
      [State Farm] will have the right and duty to defend any claim or suit
      seeking damages payable under this policy even though the allegations
      of the suit may be groundless, false or fraudulent.



The Policy does not define the term "damages."


       State Farm asked the district court to declare that the Policy does not require it
to reimburse, defend, or indemnify the NRCCUA for any payment in response to the


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FTC and the states. The NRCCUA counterclaimed, seeking a declaration that the
Policy requires State Farm to pay and indemnify it for all costs and expenses incurred
in defending those complaints. The court granted summary judgment for State Farm,
finding that the claims against the NRCCUA were not for "damages" under the Policy.
The NRCCUA appeals under 28 U.S.C. § 1291.


      This court reviews de novo the district court's grant of summary judgment. See
Pieper, Inc. v. Land O'Lakes Farmland Feed, LLC, 390 F.3d 1062, 1065 (8th Cir.
2004). The parties stipulated to the facts, both moved for summary judgment, and
agree there is no genuine issue of material fact. Summary judgment is therefore
proper if either party is entitled to judgment as a matter of law. See id.; Fed. R. Civ.
P. 56(c). The district court's interpretation of a provision in an insurance policy is
reviewed de novo. Pac. Ins. Co. v. Burnet Title, Inc., 380 F.3d 1061, 1064 (8th Cir.
2004). This court applies Missouri law in this diversity case. Id.


                                           I.


       State Farm argues that the payments sought are not covered under the Policy
because they are not caused by "personal injury" or "advertising injury." The Policy
defines both terms to include "oral or written publication of material that violates a
person's right of privacy." The Policy does not define the term "privacy." According
to State Farm, no relief was sought from the NRCCUA for violation of privacy.


      To determine coverage, this court compares the underlying allegations to the
language of the insurance policy. See Reliance Ins. Co. v. Shenandoah South, Inc.,
81 F.3d 789, 791-92 (8th Cir. 1996), citing Benningfield v. Avemco Ins. Co., 561
S.W.2d 736 (Mo. Ct. App. 1978). The first step is to detail the allegations of the FTC
and the state attorneys general. In its main letter to the NRCCUA’s attorney, the FTC

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said that it believed the "NRCCUA and its principal, Mr. Munce, violated Section 5
of the FTC Act by misrepresenting how personal information collected from high-
school students though the [Survey] would be used and how the Survey was funded."
Enclosed was a draft complaint that stated:


      In truth and in fact:
      A. Information collected from high school students through the Survey is
      shared not only with colleges, universities, and other entities provided
      educational-related services, but also with commercial entities for marketing
      purposes.
      B. The survey is not funded solely by educational institutions, but also receives
      substantial funding from ASL and ECI for commercial purposes.
      Therefore, the representations set forth in [the Survey] were, and are,
      false and misleading.

       The Missouri Attorney General alleged in its Assurance of Voluntary
Compliance that the NRCCUA has released personally identifiable information by
selling it to commercial third-parties not disclosed to the students. Similarly, the Iowa
Attorney General alleged that the NRCCUA, in violation of its own privacy statement,
shared students' information with commercial entities.


      This court agrees with the district court that the FTC and the state attorneys
general allege a personal injury for invasion of privacy. Webster's Third New
International Dictionary (1966) defines "privacy" as "isolation, seclusion, or freedom
from unauthorized oversight or observation." This ordinary, lay definition
encompasses the investigating entities' allegations. See Farmland Indus., Inc. v.
Republic Ins. Co., 941 S.W.2d 505, 508 (Mo. banc 1997); cf. Universal Underwriters
Ins. Co. v. Lou Fusz Auto. Network, Inc., 401 F.3d 876, 881 (8th Cir. 2005)
(unsolicited faxes are “invasions of privacy). Gathering and disseminating personal
information beyond disclosed terms arguably violates "privacy," as evidenced by the
"Privacy Statement" at the bottom of the NRCCUA's surveys. State Farm objects at

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length that the gravamen of the investigating entities' complaints is
“misrepresentations,” but the Policy covers occurrences which result in personal
injury or advertising injury. The claims against the NRCCUA allege such
occurrences.


                                         II.


      The district court ruled that State Farm had no duty to defend because the
payments sought in this case are fines and penalties, and thus not do qualify as
“damages” under the policy. It relied on the Missouri Supreme Court's decision in
Farmland Industries, Inc. v. Republic Insurance Co., which states that "fines" and
"penalties" are not "damages." See Farmland, 941 S.W.2d at 510-11.


       To determine coverage, this court compares the allegations in the underlying
claims to the language of the insurance policy. See Reliance Ins. Co., 81 F.3d at 791-
92, citing Benningfield, 561 S.W.2d at 736. Uncertainty about coverage is resolved
in favor of the insured, here the NRCCUA. See Howard v. Russell Stover Candies,
Inc., 649 F.2d 620, 623 (8th Cir. 1981).


                                         A.


       In its Counterclaim in the district court, the NRCCUA stated: "The FTC
informed Defendants [NRCUCA] of its intent to seek all remedies available to it
including recovery of civil damages in amounts necessary to compensate for the
private information allegedly obtained by Defendants through alleged deceptive
advertising practices." (emphasis added). In its Reply to the Counterclaim, State Farm
admitted this fact. State Farm cannot maintain a different position now. See
Missouri Hous. Dev. Comm'n v. Brice, 919 F.2d 1306, 1314 (8th Cir. 1990)

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("[a]dmissions in the pleadings . . . are in the nature of judicial admissions binding
upon the parties, unless withdrawn or amended"), quoting Scott v. Commissioner, 117
F.2d 36, 40 (8th Cir. 1941).1


      In terms of its legal position, State Farm contends that "damages" do not
include the kinds of payments sought by regulatory agencies from regulated
businesses. State Farm misses the central holding of the Farmland case: the term
"damages" is broad and includes equitable relief seeking money. In Farmland, the
insured entered into consent agreements with the EPA to clean up hazardous
substances. Insurance coverage turned on the undefined term "damages." The
Missouri Supreme Court held:


      Reference to standard English language dictionaries reveals that
      "damages" means "the estimated reparation in money for detriment or
      injury sustained." WEBSTER'S THIRD NEW INTERNATIONAL
      DICTIONARY 571 (1961). Webster's also defines "damages" as
      "compensation or satisfaction imposed by law for a wrong or injury
      caused by a violation of a legal right." Id. These definitions of
      "damages," those that a layperson would reasonably understand
      "damages" to mean, are broad and inclusive. The ordinary meaning of
      damages, therefore, includes environmental response costs required by
      the government.

Id. at 508. The court explained that "damages" includes equitable relief:

      1
       This court is aware that the parties stipulated that in "the course of negotiating
the Consent Order" the FTC did not demand any payment from the NRCCUA. In
view of the Counterclaim and Reply, the stipulated fact must be limited to the process
of negotiation, and not to the FTC's intent to seek all remedies including civil
damages. See Benningfield, 561 S.W.2d at 737 ("Evaluation of this obligation [to
defend] depends not on resolution of controverted facts under which the claim is
advanced but on the insuring agreements and the allegations of the claimant, whether
groundless or valid.")

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             Respondents nevertheless argue that "damages" does not include
      equitable relief even if "damages" is given its ordinary meaning.
      Respondents contend that the government has ordered that Farmland
      undertake specific actions in this case, such as investigating, planning,
      and cleaning up pollution. Respondents argue that such actions are not
      the "money equivalent for detriment or injuries sustained;" therefore,
      they are not "damages."
             Respondents' argument fails. The definitions of "damages" do not
      distinguish between legal damages and equitable relief. Farmland's cost
      of undertaking the actions required by the government under CERCLA
      or similar state laws are "damages" within the ordinary meaning of the
      term. In other words, the equitable relief at issue is a cost that Farmland
      is legally obligated to pay as compensation or satisfaction for a wrong or
      injury.

Id. at 508-509.


      State Farm tries to distinguish Farmland, arguing that in this case there is no
“compensable injury, i.e., injury of a type that might give rise to a damage payment
within the meaning of Farmland," and that the payments will not be used "to
compensate an aggrieved party for past wrongs." State Farm emphasizes the fact that
no specific person has complained or been identified.


       Farmland controls this case. The damages there, for environmental response
costs required by the government, benefitted the public at large, not an identifiable
victim. Yet, the Missouri Supreme Court held that the environmental response costs
were "damages," or "compensation or satisfaction for a wrong or injury." Id. at 509.
Equally in this case, the civil damages sought by the FTC would benefit the public at
large, and thus are “damages” under the Policy.




                                         -7-
                                            B.


      The initial requests for documents from the attorneys general do not mention
payments at all, and thus do not trigger the duty to defend under the Policy. The
Assurances of Voluntary Compliance, in contrast, are claims seeking money
payments. This issue is whether these money payments are "damages" under the
Policy.


        As for the sums demanded by the Missouri Attorney General, the NRCCUA is
to pay $5,000 to the "Missouri Merchandising Practices Revolving Fund for use by
the Attorney General to reimburse attorney fees and other costs of the investigation
leading to this Assurance and for funding for consumer education, investigations and
litigation as allowed by law."


        Missouri courts have held that payments to the Revolving Fund for the Attorney
General's investigatory cost, attorneys fees and incidental expenses are “clearly
punitive in nature” and are penalties and forfeitures. See State ex rel. Webster v.
Cornelius, 729 S.W.2d 60, 65-66 (Mo. Ct. App. 1987); cf. State v. Polley, 2 S.W.3d
887, 894-95 (Mo. Ct. App. 1999) (reimbursement of “the Attorney General’s costs of
investigation and prosecution” discussed as “penalties”). The Merchandising
Practices Act is remedial as it relates to restitution and injunctive relief, but penal as
it relates to claims for investigation and prosecution costs. See State ex rel. Webster
v. Myers, 779 S.W.2d 286, 289-90 (Mo. Ct. App. 1989). True, Missouri courts have
not addressed whether payments to the Revolving Fund for "consumer education" are
remedies or penalties. However, "consumer education" appears more like the items
the Missouri courts label as "penalties" than the "restitution and injunctive relief" that
are classified as remedies.




                                           -8-
       The payments demanded by the Iowa Attorney General (on behalf of 26 other
states) are stipulated to be for "attorneys' fees and investigative costs, consumer
education, litigation, public protection or local consumer aid funds." These purposes
are nearly identical as those of the Missouri Attorney General. The parties discuss
authority from many jurisdictions addressing whether the payments to Iowa (and the
other states) are “damages.” However, in this appeal from a Missouri forum, Missouri
law governs the interpretation of a policy issued there to a Missouri corporation, with
its principal place of business and principal risk in the state. See Highwoods
Properties, Inc. v. Executive Risk Indem., Inc., 407 F.3d 917, 920 (8th Cir. 2005),
citing Superior Equip. Co., Inc. v. Maryland Cas. Co., 986 S.W.2d 477, 480-81 (Mo.
Ct. App. 1998). The analysis above of the payments to the Missouri Revolving Fund
dictates that similar payments to other states are not covered as “damages” under the
Policy.


        The Missouri Attorney General, in the Assurance of Voluntary Compliance,
also requests payment of $15,000 to the "Custodian of the Public School Fund." The
Assurance does not further detail the payment. True, the public school funds receive
all fines and penalties for violations of the penal laws. See Mo. Const., art. IX, §§ 5,
7; Reorganized School Dist. No. 7 Lafayette County v. Douthit, 799 S.W.2d 591, 593
(Mo. banc 1990). See generally §§ 54.160, 166.131 Mo. Rev. Stat. (2000)
(establishing county funds). However, the facts in the Assurance show that the
personal injury was to high-school students, and that the Missouri Attorney General
has information that the NRCCUA has released personally identifiable information
by selling it to commercial third-parties not disclosed to the students. The payment
to the public school fund is compensation or satisfaction for that injury. Under
Farmland, the payment to the Public School Fund is "damages" under the Policy.




                                          -9-
                                          III.


       Finally, as the NRCCUA first informed State Farm of the allegations one month
after the proposed consent agreement was reached, State Farm asserts that the
NRCCUA failed to notify it promptly of the claims at issue. The Policy states that the
NRCCUA must provide "prompt written notice" of any claim or suit. The Policy also
provides: "Except at their own cost, no insureds will voluntarily make a payment,
assume any obligation or incur any expense . . . without [State Farm's] consent."


       Under Missouri law, however, an insurer cannot deny a claim based on the
insured's failure to provide timely notice unless the insurer proves "actual prejudice
resulting from the untimely notice." Weaver v. State Farm Mut. Auto. Ins. Co., 936
S.W.2d 818 (Mo. banc. 1997). Because State Farm has not alleged prejudice from any
delay in providing notice, it cannot deny coverage on that basis.


                                         IV.


      In sum, because the FTC sought all remedies available—including civil
damages—State Farm had a duty to defend against the FTC's claims. The payments
sought by the Iowa Attorney General (on behalf of the other states) are not covered
as "damages" under the Policy. State Farm had no duty to defend against that
Assurance of Voluntary Compliance.


      The payments to the Revolving Fund requested by the Missouri Attorney
General are not "damages," but the payment to the Public School Fund is "damages"
under the Policy. Under Missouri law, a duty to defend arises even though claims
beyond coverage are present with potentially insured claims. See Truck Ins.
Exchange v. Prairie Framing, LLC, 162 S.W.3d 64, 79 (Mo. Ct. App. 2005), citing

                                        -10-
Superior Equip. Co. v. Maryland Cas. Co., 986 S.W.2d 477, 482 (Mo. Ct. App.
1998). Therefore, State Farm had a duty to defend against the Assurance presented
by the Missouri Attorney General.


     The district court's judgment is affirmed in part, reversed in part, and the case
remanded.


                       ______________________________




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