                                                                              F I L E D
                                                                       United States Court of Appeals
                                                                               Tenth Circuit

                                                                                 JAN 22 2004
                        UNITED STATES COURT OF APPEALS

                                    TENTH CIRCUIT                         PATRICK FISHER
                                                                                    Clerk


 WILLIE C. VOLTZ,

          Plaintiff-Appellant,
 v.                                                         No. 02-1010
                                                        (D.C. No. 00-D-1008)
 COCA-COLA ENTERPRISES INC.,                            (District of Colorado)
 d/b/a DENVER COCA-COLA
 BOTTLING COMPANY,

          Defendant-Appellee.


                                 ORDER AND JUDGMENT*


Before SEYMOUR, HOLLOWAY and EBEL, Circuit Judges.



      This is an appeal from an order by the district court granting summary judgment

for Defendant, Coca-Cola Enterprises, Inc. doing business as Denver Coca-Cola Bottling

Company (collectively “Coca-Cola”) on Plaintiff’s, Willie Voltz’s, claim that he was

denied promotions because of his race, African American, in violation of Title VII of the

Civil Rights Act of 1964. On appeal, Voltz argues the record contains sufficient evidence



      *
        This order and judgment is not binding precedent, except under the doctrines of
law of the case, res judicata, and collateral estoppel. This court generally disfavors the
citation of orders and judgments; nevertheless, an order and judgment may be cited under
the terms and conditions of 10th Cir. R. 36.3.
from which a reasonable factfinder could conclude that Coca-Cola engaged in unlawful

discrimination in denying Voltz a promotion so that the summary judgment was error.

For reasons detailed below we do not accept this argument and, therefore, affirm the

district court’s summary judgment on Voltz’s disparate impact and disparate treatment

claims.



                                             I

                                            A

       Coca-Cola hired Voltz, who is African American, in October of 1988 for an entry

level position as Merchandiser in its Denver, Colorado facility. Appellant App. at 2, 8.

Approximately two years later, in 1990, Voltz was reassigned as a “Service Technician”

in the Cooler Service Department. Id. As a Service Technician, Voltz performed a

number of non-supervisory jobs in a department responsible for the installation and

maintenance of vending and fountain drink equipment at customer stores. Id. at 47-48.

According to Voltz's deposition, his responsibilities as a Service Technician included

“premix account,” “setting up vendors in the shop,” “placing vendors,” “training people

to do premix,” and “training people to place vendors and accounts.” Id.

       In 1993, Voltz spoke with his supervisor about a possible promotion to “Cooler

Service Supervisor.” Appellant’s Appendix at 51-52. In 1995, Coca-Cola posted an

announcement indicating an open position for a Cooler Service Supervisor. Voltz


                                           -2-
expressed interest in but did not apply for this position, which was eventually filled by

Mark Rients. Id. at 3, 77-78. In 1996, Coca-Cola again posted a vacancy announcement

for a Cooler Service Supervisor, and, this time, Voltz alleges that he applied for the

position. Id. at 3.

       According to Ronald Paxton, a Division Human Resources Director, Coca-Cola

does not maintain a written promotion procedure and instead, “access [sic] candidates,

both internally and externally, and through a selection process, which includes an

applicant review and an interview process, [] select[s] the candidate that has the best

qualifications and fit for the position.” Id. at 62. Paxton further explained that Coca-Cola

has a practice of preferring promoting from within the company. Id. at 141.

       In assessing candidates for the Cooler Service Supervisor position, the most

important qualification was, according to Paxton, supervisory experience. Id. at 62, 81.

Voltz was qualified for the position of Cooler Service Supervisor, id. at 154, and received

ten years’ worth of satisfactory evaluations as a Cooler Technician, id. at 157. Voltz’s

supervisory experience, however, was limited to two years as a Mail Room Supervisor at

United Bank, a job from which he was terminated for inappropriate behavior. Id. at 46.

       According to Voltz, he was interviewed for the 1996 Cooler Service Supervisor

position but did not receive the job. Instead, Voltz claims he was told by his supervisor,

Rients, that he would be the “lead person” in his department. Appellant App. at 48.

Meanwhile, the Cooler Service Supervisor position was filled by Dan Hamilton, who is


                                            -3-
not African American. Id. at 94. At the time of his promotion, Hamilton was employed

by Coca-Cola in a non-supervisory entry-level position in merchandising but had several

years of supervisory experience with Coca-Cola when he was a Conventional Route

Supervisor for several years in the 1980’s. Id.

       In 1998, Coca-Cola posted yet another vacancy announcement for a Cooler Service

Supervisor. Id. at 56. Voltz applied for this position and was interviewed but did not

receive the job. Id. at 91. According to Shelly Schmitz, an Employee Relations Manager

who interviewed Voltz, Voltz was not selected for the position because “[h]e was too laid

back . . . you expect people to be more eager to interview and he didn’t portray that.”

This vacancy was eventually filled by Alan Toth, who is not African American. Id. at 4.

Toth had several years of supervisory experience as a Vending Repair Supervisor for

Coca-Cola from 1981-1988 and as a Shop Supervisor for Action Enterprises from 1988-

1990. Id. at 101.

                                             B

       On March 5, 1999, Voltz filed a charge of discrimination against Coca-Cola with

the United States Equal Opportunity Commission (“EEOC”), alleging that he was not

promoted because of his race. The EEOC found no merit to Voltz’s claim and, on

February 24, 2000, sent Voltz a dismissal and a notice of a right to sue. Id. Voltz then

filed this suit seeking recovery against Coca-Cola under disparate treatment and disparate

impact theories of racial discrimination in violation of the Civil Rights Act of 1964.


                                            -4-
       Voltz alleged Coca-Cola did not promote him in 1996 and 1998 to the position of

Cooler Service Supervisor because of his race in violation of Title VII.1 Looking first to

Voltz’s disparate treatment claim and applying the McDonnell Douglas Corp. v. Green,

411 U.S. 792 (1978), burden shifting framework, the district court granted Coca-Cola

summary judgment on grounds that, while Voltz had established a prima facie case of

discrimination, he had not rebutted Coca-Cola’s non-discriminatory reason for not

promoting him–that he was not the most qualified candidate. The district court also

granted the summary judgment on Voltz’s disparate impact claim on grounds that Voltz


       1
          Voltz also pled other Title VII claims arising from his failure to be promoted in
1993 and 1995. Appellant App. at 2-4. These claims were dismissed by the district court
on grounds that Voltz had not established a prima facie case (Voltz never applied for the
promotion on those occasions) and that claims arising from those incidents were barred
by Voltz’s failure to timely seek administrative remedies. Voltz does not now appeal
either of these rulings.
         The district court also construed Voltz’s pleadings as including a wage loss claim
which it then dismissed on grounds that Voltz failed to establish a prima facie case. Voltz
does not appeal this issue in his opening brief, Appellant Opening Br. at 33, and instead
saves it for his reply brief where he inexplicably attempts to incorporate by reference
Defendant Coca-Cola’s argument. Appellant Reply Br. at 14. An issue not raised in the
opening appellate brief is waived. State Farm Fire & Cas. Co. v. Mhoon, 31 F.3d 979,
984 n.7 (10th Cir. 1994). Therefore, Voltz has waived this issue. Further, Fed. R. App.
P. 28(a)(6) prohibits the incorporation of arguments by reference. Therefore, even if
Voltz’s argument was contained in his opening brief, appellate review would still not be
appropriate. Finally, even if we overlook Voltz’s failure to appeal his wage loss claim in
his opening brief and his attempt to incorporate arguments by reference, his appeal would
still fail because he references arguments that state grounds for affirming, rather then
reversing the district court–as would be expected of arguments made by the defendant.
Appellee Response Br. at 29-32.
         Therefore, in this appeal, we consider only the propriety of the district court’s
grant of summary judgment for Coca-Cola on Voltz’s disparate treatment and disparate
impact claims arising from his failure to be promoted in 1996 and 1998.

                                           -5-
failed to identify a specific employment practice or policy that had a disparate impact on

minorities. Voltz now appeals both these rulings.

                                              II

       A grant of summary judgment by the district court is reviewed de novo. Simms v.

Oklahoma, 165 F.3d 1321, 1326 (10th Cir. 1999). Summary judgment is appropriate “if

the pleadings, depositions, answers to interrogatories, and admissions on file, together

with the affidavits, if any, show that there is no genuine issue as to any material fact and

that the moving party is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(c).

When determining whether judgment as a matter of law is appropriate, “we view the

evidence and draw reasonable inferences therefrom in the light most favorable to the

nonmoving party.” Simms, 165 F.3d at 1326.

       For reasons discussed below, we find that the evidence and reasonable inferences

drawn therefrom, when viewed in the light most favorable to Voltz, entitle Coca-Cola to

summary judgment on both the disparate treatment and disparate impact claims.

Therefore, the district court’s decision will be affirmed.

                                              A

                                    Disparate Treatment

       Title VII of the Civil Rights Act of 1964 makes it an “unlawful employment

practice for an employer to . . . discriminate against any individual with respect to his

compensation, terms, conditions, or privileges of employment, because of such


                                             -6-
individual's race, color, religion, sex, or national origin.” 42 U.S.C. § 2000e-2(a)(1). A

Title VII claim of an unlawful employment discrimination can be proven through either

direct (e.g., a written or oral statement by the defendant of discriminatory motive) or

circumstantial evidence. Kendrick, 220 F.3d 1220, 1225 (10th Cir. 2000) (citing Shorter

v. ICG Holdings, Inc., 188 F.3d, 1203, 1207 (10th Cir. 1999) and Elmore v. Capstan, Inc.,

58 F.3d 525, 529 (10th Cir. 1995)). Such a claim can survive summary judgment only

where the plaintiff has presented sufficient evidence as to show there is a genuine issue of

material fact pertaining to whether the plaintiff’s race actually motivated the allegedly

discriminatory conduct. Reeves v. Sanderson Plumbing Products, Inc., 530 U.S. 133, 141

(2000); Fed. R. Civ. P. 56(c). In determining whether the circumstantial evidence

presented by the plaintiff in a given case is sufficient to establish a genuine issue of

material fact, the Supreme Court has directed the application of the burden-shifting

framework established in McDonnell Douglas Corp. v. Green, 411 U.S. 792, 802-05

(1973).2

       The McDonnell Douglas framework comprises three burden shifting steps.

Initially, the burden rests with the plaintiff to establish a prima facie case of racial



       2
        The McDonnell Douglas burden shifting framework is applicable only in
considering summary judgment. Fallis v. Kerr-McGee Corp., 944 F.2d 743, 744 (10th
Cir. 1991) (holding that once there has been a full trial on the merits, the McDonnell
Douglas framework “drops out” and there remains only a “single overarching issue” of
whether the “adverse employment action was taken against” the plaintiff because of his or
her protected status).

                                              -7-
discrimination. Id. at 802. If the plaintiff has established a prima facie case, the burden

then shifts to the defendant to “articulate some legitimate, nondiscriminatory reason” for

its employment action. Id. Finally, if the defendant articulates a nondiscriminatory

reason, the burden shifts back to the plaintiff to show the proffered reason is merely a

pretext for racial discrimination. Id. at 804. Where the parties have satisfied their

respective burdens under the McDonnell Douglas framework, summary judgment is

ordinarily inappropriate. Reeves, 530 U.S. at 148.

       In this case, Voltz relied upon circumstantial evidence to prove his claim of

discrimination under Title VII which was dismissed by the district court on summary

judgment. The district court based its decision upon its determination that Voltz could

not show that Coca-Cola’s proffered nondiscriminatory justification for not promoting

him was a pretext and, therefore, did not satisfy his burden under the third step of the

McDonnell Douglas framework. On appeal, Voltz argues that he presented sufficient

evidence to show Coca-Cola’s proffered nondiscriminatory justification was a pretext

and, therefore, that the district court should be reversed. We disagree.3


       3
        Coca-Cola submitted a letter under Fed. R. App. P. 28(j) that argued Voltz’s 1996
claim is barred by the Supreme Court’s decision in National Railroad Passenger Corp. v.
Morgan, 536 U.S. 101 (2002), as untimely. Coca-Cola raised this issue in its motion for
summary judgment in the district court, though without citation to this particular case,
but did not raise this issue in its reply brief. This is a clear abuse of Fed. R. App. P. 28(j).
       That rule permits a party to submit supplemental authorities that relate to a point
raised either in the parties’ briefs or at oral argument. To that end, the rule requires
reference to either “the page of the brief or to a point argued orally.” Fed. R. App. P.
28(j). In this case, we should not allow Coca-Cola to introduce a new argument under

                                              -8-
                                              1

                             Prima facie case of discrimination

       The first step of the McDonnell Douglas framework places the burden on the

plaintiff to establish a prima facie case of discrimination. McDonnell Douglas, 411 U.S.

at 802. A plaintiff can meet this burden by advancing sufficient evidence to establish

four elements: (1) the plaintiff belongs to a protected class; (2) the plaintiff “applied and

was qualified for a job for which the employer was seeking applicants”; (3) the plaintiff

did not receive the position; and (4) the position was not eliminated.4 Id.; Reeves, 220

F.3d at 1228.

       In this case, it is uncontested that Voltz has established a prima facie case of

discrimination. The first element is satisfied since Voltz is an African American and

therefore a member of a protected class. Both parts of the second element are also

satisfied since all parties agree that Voltz was qualified for and did apply for a promotion

to Cooler Service Supervisor in 1996 and 1998. Appellant App. at 9, 10 (admission of



the guise of supplying “supplemental” authority and, in so doing, to circumvent the rule
that an argument not raised in a party’s opening brief is waived on appeal. State Farm
Fire, 31 F.3d at 984 n.7. Therefore, we will consider this argument waived.
       4
        The fourth element, as stated in McDonnell Douglas, was that the “position
remained open and the employer continued to seek applicants from persons of [plaintiff’s]
qualifications.” 411 U.S. at 802. However, McDonnell Douglas also noted that the
“facts necessarily will vary in Title VII cases, and the specification above of the prima
facie proof required from respondent is not necessarily applicable in every respect to
differing factual situations.” Id. at 802 n.13.


                                             -9-
Coca-Cola that Voltz applied for the position in 1996 and 1998); Id. at 129 (admission of

Coca-Cola that Voltz was qualified for the position of Cooler Service Supervisor).

Finally, the third and fourth elements are satisfied since the 1996 and 1998 Cooler

Service Supervisor positions were filled by Dan Hamilton and Alan Toth, both

Caucasions, respectively. Id. at 9-10. Therefore, Voltz has satisfied his initial burden of

establishing a prima facie case of discrimination under the McDonnell Douglas

framework.

                                              2

             Nondiscriminatory reason for the challenged employment action

       The second step of the McDonnell Douglas framework shifts the burden to the

defendant to articulate a non-discriminatory reason for the challenged employment

decision. McDonnell Douglas, 411 U.S. at 802. Here, Coca-Cola asserts Voltz was not

promoted to Cooler Service Supervisor in either 1996 or 1998 because he was not the

most qualified candidate for the job.

       Coca-Cola asserts it utilized its established procedure for filling supervisory

positions in filling the Cooler Service Supervisor positions in 1996 and 1998: it required

candidates to fill out an application form and undergo an interview. Appellant App. at 62

(Paxton deposition). In assessing candidates, Coca-Cola claims it was looking for the

candidate with the best “qualifications and fit”–with an emphasis on supervisory

experience, id. at 81 (Rients deposition)–for the position of Cooler Service Supervisor, id.


                                            - 10 -
at 62. Thus, Coca-Cola claims Voltz was not selected to be a Cooler Service Supervisor

in either 1996 or 1998 because he did not have the best “qualifications and fit” for the

position and not because he was African American.

       Selecting the best candidate for the job is a valid, nondiscriminatory justification

for not promoting Voltz. Simms v. Oklahoma, 165 F.3d 1321, 1328 (10th Cir. 1999)

(finding that promoting a candidate that had more experience then the plaintiff is a valid

nondiscriminatory justification for the challenged employment decision). Therefore,

Coca-Cola has satisfied its burden under the second step of the McDonnell Douglas

framework.

                                              3

                    Whether the nondiscriminatory reason is a pretext

       The third, and final, step of the McDonnell Douglas framework shifts the burden

back to the plaintiff to show that the nondiscriminatory reason proffered by the defendant

is a pretext. McDonnell Douglas, 411 U.S. at 804. “Pretext can be shown by such

weaknesses, implausibilities, inconsistencies, incoherencies, or contradictions in the

employer’s proffered legitimate reasons for its action that a reasonable factfinder could

rationally find them unworthy of credence and hence infer that the employer did not act

for the asserted non-discriminatory reasons.” Morgan v. Hilti, Inc., 108 F.3d 1319, 1323

(10th Cir. 1997) (quoting Olson v. General Elec. Astrospace, 101 F.3d 947, 951-52 (3rd

Cir. 1996)). “Mere conjecture that [the] employer’s explanation is a pretext for


                                            - 11 -
intentional discrimination is an insufficient basis for denial of summary judgment.”

Branson v. Price River Coal Co., 853 F.2d 768, 772 (10th Cir. 1988).

       As mentioned above, the employer’s proffered nondiscriminatory reason for its

decision not to promote Voltz was that he did not have the best “qualifications and fit” for

the position. Voltz makes two arguments in support of his claim that this proffered

nondiscriminatory reason is a pretext: (1) that there were procedural irregularities in the

selection process and (2) Coca-Cola in general discriminates against minorities in its

hiring practices.

       Voltz’s first argument is that there were numerous procedural irregularities in

Coca-Cola’s selection process for the Cooler Service Supervisor. Specifically, Voltz

claims: (1) that another candidate for Cooler Service Supervisor, who was Caucasian,

received high marks for supervisory experience even though he had no experience at

Coca-Cola; (2) his experience as “lead person” in his department was not given sufficient

weight; and (3) that the person who conducted Voltz’s interview did not have formal

training in how to use a form that was filled out during candidate interviews. These

irregularities, however, do not satisfy Voltz’s burden to show pretext.

       Coca-Cola asserts that Voltz was not promoted because he did not have the best

“qualifications and fit” for the position of Cooler Service Supervisor. Thus, to show this

justification was pretext, Voltz needed to show “weaknesses, implausibilities,

inconsistencies, incoherencies, or contradictions” in that justification. Morgan, 108 F.3d


                                            - 12 -
at 1323. Voltz’s first claim–that another candidate for Cooler Service Supervisor

erroneously received high marks for supervisory experience–fails to show pretext because

it is untrue. That other candidate, Caucasian Tony Cobb, was given high marks for

supervisory experience based upon his experience as a Sargent in the miliary. Appellant

App. at 162. Coca-Cola can rationally value supervisory experience in the military and it

is not the province of this court to determine “whether an employer acted prudently or

imprudently in its hiring decisions.” Sanchez v. Philip Morris Inc., 992 F.2d 244, 248

(10th Cir. 1993). Further, Cobb, like Voltz, did not receive the position of Cooler Service

Supervisor. Appellant App. at 4. Thus, how Coca-Cola weighed the qualifications of

someone else who did not receive the position has no relevancy as to whether Coca-Cola

actually selected the candidate with the best “qualifications and fit” for the position.

       Similarly, Voltz’s second claim–that his experience as “lead person” was not given

enough weight–fails to show pretext because “an employee’s own opinions about his . . .

qualifications [do not] give rise to a material factual dispute.” Simms, 165 F.3d at 1329

(quoting Rabinovitz v. Pena, 89 F.3d 482, 487 (7th Cir. 1996) (alterations in original)

(quotation marks omitted)). Where “two candidates are equally qualified for the position

and neither is clearly better qualified, it is within the employer’s discretion to choose

among them so long as the decision is not based on unlawful criteria.” Id. at 1330

(emphasis added). Voltz has similar qualifications–setting aside his poor interview,

Appellant App. at 90, and his discharge from his previous supervisory position due to


                                            - 13 -
misconduct, id. at 46–to the persons who did receive the position of Cooler Master

Supervisor in 1996, Hamilton, and 1998, Toth. While Voltz had experience as “lead

person” since 1996, id. at 144, and favorable evaluations as Cooler Technician since

1988, id. at 157, Hamilton had several years of supervisory experience as a “Conventional

Route Supervisor” with Coca-Cola, id. at 94 and Toth had several years of supervisory

experience as a Vending Repair Supervisor for Coca-Cola from 1981-1988 and as a Shop

Supervisor for Action Enterprises from 1988-1990, id. at 101. Therefore, even if Voltz’s

experience as “lead person” is considered supervisory, his qualifications are not “clearly

better” then either Hamilton or Toth. As such, it was within the discretion of Coca-Cola

to choose among them. Simms, 165 F.3d at 1330.

       Finally, Voltz’s third claim–that Shelly Shultz, who conducted Voltz’s interview in

1998, did not have formal training in how to use a form that was filled out during

candidate interviews–fails to show pretext for two reasons. First, the failure to formally

train the interviewer affected all candidates equally. “[W]here the alleged procedural

irregularity disadvantaged all potential applicants for a promotion, rather than just

members of a protected class, [the procedural irregularity itself] does not suggest either

that the defendant’s proffered reasons for its employment decisions were pretextual or

that the defendant was motivated by illegal discrimination.” Kendrick v. Penske

Transp.Serv., Inc., 220 F.3d 1220, 1230 n.8 (10th Cir. 2000). Here, even if Shultz

incorrectly used the form during interviews in 1998, there is no showing that she


                                            - 14 -
incorrectly used the form only as to Voltz. Thus, to the extent that there were

irregularities in the interview process, those irregularities applied to all candidates equally

and not just to members of a protected class.

       Second, the failure to formally train Shultz in the use of a form did not transform

the selection process into a purely subjective evaluation. Where a company proffers the

nondiscriminatory justification of hiring the most qualified employee but uses solely

subjective criteria, then summary judgment is inappropriate. Garrett v. Hewlett-Packard

Co., 305 F.3d 1210, 1218 (10th Cir. 2002). That is not, however, this case. Here, the

evidence shows that Coca-Cola relied upon the objective qualification of the amount of

supervisory experience possessed by each candidate. Appellant App. at 62 (Paxton

deposition); Id. at 81 (Rients deposition). Therefore, while some subjective criteria may

have been used, “the relevant abilities were articulated in guidelines with reasonable

specificity.” Colon-Sanchez v. Marsh, 733 F.2d 78, 82 (10th Cir. 1981). As a

consequence, the fact that Shultz lacked formal training does not show pretext.

       In addition to evidence of procedural irregularities, Voltz also presents three other

pieces of circumstantial evidence that he claims show discrimination: (1) statistical

evidence that shows only four African Americans were hired for supervisory positions at

Coca-Cola’s Denver facility; (2) a portion of a report prepared as part of Coca-Cola’s

affirmative action program that indicated an underutilization of minorities; and (3)

allegedly racist comments made by Rients. None of these pieces of evidence, however,


                                             - 15 -
sufficiently raises an inference of discrimination.

       The first piece of evidence Voltz advances is statistical evidence showing that,

between January 1997 and December 2000, only four of the fifty seven open supervisory

positions were filled by African Americans. Appellant App. at 69. These statistics fail to

raise an inference of discrimination for two reasons. First, the statistics Voltz cites are

too amorphous from which an inference of discrimination can be drawn. While

“statistical data showing an employer's pattern of conduct toward a protected class can

create an inference that an employer discriminated against individual members of the

class,” that statistical data must “focus on eliminating nondiscriminatory explanations for

the disparate treatment by showing disparate treatment between comparable individuals.”

Cone v. Longmount United Hosp. Ass’n, 14 F.3d 526, 531 (10th Cir. 1994) (emphasis

added). Here, Voltz presents no evidence of the qualifications for the other minority

candidates or the criteria used to fill those other positions. Thus, Voltz has not suggested

a congruence between his situation and those of the candidates described in the statistics

he advances.

       Second, the statistical evidence Voltz cites does not show discrimination even if

one assumes all other African American candidates were comparable to Voltz. The

statistical evidence shows that, between January 1997 and December 2000, 23.94 percent

(62 of 259) of applicants for supervisory positions were minorities while 26.32 percent

(15 of 57) of the available supervisory positions were filled by minorities. Appellant


                                            - 16 -
App. at 69. The statistical evidence also shows that, during that same period, 11.97

percent (31 of 259) of applicants for supervisory positions were African American while

8.77 percent (5 of 57) of the available supervisory positions were offered to African

Americans.5 Id. 70. In other words, the percentage of minority supervisors mirrored the

number of minority candidates and the percentage of African American supervisors

mirrored the number of African American candidates. Therefore, the statistical evidence

advanced by Voltz shows equal treatment of minorities and African Americans and

cannot support an inference of discrimination.

       Similarly, the second piece of evidence Voltz advances, a portion of a report

prepared as part of Coca-Cola’s affirmative action program, also does not give rise to an

inference of discrimination. The portion of the report Voltz emphasizes states:

              At this point, we are underutilized in this job group
              [supervisory positions] by three minorities. Since last year’s
              plan, there were two minorities who voluntarily resigned from
              the Company and subsequently, this job group. There were
              eleven total employment actions in this job group, (including
              eight new positions), none of the placements were minority.

Id. at 195. This section of the report, however, merely states that there are fewer

minorities in supervisory positions than Coca-Cola would like. This is not evidence of

discrimination. Title VII does not mandate that an employer hire a certain number of

minorities; rather it “prohibits only intentional discrimination based upon an employee’s



       One African American candidate for a supervisory position was selected but
       5

declined the promotion. Appellant App. at 70.

                                           - 17 -
protected class characteristics.” Kendrick, 220 F.3d at 1232. Indeed, the affirmative

action report cited by Voltz is evidence of a conscious effort on the part of Coca-Cola

not to discriminate. Appellant App. at 195 (noting that the report “increased awareness of

minority underutilization” and that this underutilization will “be addressed throughout the

coming year”). Therefore, this evidence cannot give rise to an inference of

discrimination.

       Finally, Voltz cites various discriminatory statements. Specially, Voltz complains

of four incidents: when Rients called Voltz “Black Bart;” when Rients referred to an

African American female employee as “the black girl;” when Rollie Lockhart, a manager,

asked Voltz whether he had a GED; and when Rients told a worker “your people make

really good Mexican food.” None of these incidents, however, gives rise to an inference

of discrimination.

       Discriminatory comments by the decision maker in a Title VII case are properly

considered circumstantial evidence of discrimination only where the statements are in fact

discriminatory and the plaintiff can demonstrate a nexus between the statements and the

challenged employment decision. Cone, 14 F.3d at 531. For a comment to be considered

discriminatory, it must, at the very least, relate to the protected class of the plaintiff. Id.

Here, none of the first three comments satisfy this requirement since they do not relate to

Voltz’s race. The first comment, calling Voltz “Black Bart,” was a reference to a cartoon

character based upon a Caucasian individual and was motivated by Voltz’s use of a


                                              - 18 -
cowboy hat and cigar rather then his race. Appellant App. at 104. Similarly, the second

comment, referring to a Coca-Cola employee as “the black girl,” was made to identify a

female African American employee to another employee who did not know her name. Id.

at 51. Thus, Reints’ statement, while offensive to Voltz, is not of sufficient gravitas to be

considered circumstantial evidence of discrimination. Likewise, the third comment,

asking Voltz whether he had a GED, was not discriminatory as it was a valid question in

response to Voltz’s inquiry into a promotion that had a GED or high school diploma as a

prerequisite. Id. at 52.

       The fourth comment, where Rients told a worker “your people make really good

Mexican food,” does relate to race, though not to Voltz’s particular race. However, that

comment was not made in connection with any hiring decision. “Isolated comments,

unrelated to the challenged action, are insufficient to show discriminatory animus . . . .”

Cone, 14 F.3d at 531. Therefore, this isolated remark is insufficient to raise an inference

of discrimination.

       Although we have concluded that Voltz’s evidence of procedural irregularities are

insufficient to show pretext, and his other circumstantial evidence is insufficient to raise

an inference of discrimination, our inquiry is not at an end. The ultimate question on

summary judgment in a Title VII case is whether the plaintiff has presented sufficient

evidence such that there is a genuine issue of material fact pertaining to whether the

plaintiff’s race actually motivated the allegedly discriminatory conduct. Reeves, 530 U.S.


                                            - 19 -
at 141; Fed. R. Civ. P. 56(c). This question cannot be answered by looking at the

plaintiff’s evidence in a piecemeal manner. Simms, 165 F.3d at 1330 (noting that the

court must consider the plaintiff’s “circumstantial evidence in its totality”). Nor can this

question be answered if our analysis is excessively parochial.

       The final part of our analysis evaluating the sufficiency of circumstantial evidence

in employment discrimination cases –the third step of the McDonnell Douglas framework

–requires the plaintiff to show the nondiscriminatory reason proffered by the defendant is

a pretext. McDonnell Douglas, 411 U.S. at 804. The gravamen of a showing of pretext is

presenting sufficient evidence such that a “reasonable factfinder could rationally find [the

proffered reason] unworthy of credence.” Morgan, 108 F.3d at 1323 (emphasis added).

A plaintiff can make such a showing in ways other then by presenting sufficient evidence

to find the employer’s justification cannot be true. In other words, a plaintiff is not

required to present sufficient evidence to show that if the employer actually used its

proffered justification, the plaintiff would have received a favorable employment

decision. Rather, the plaintiff need only present sufficient evidence such that a rational

factfinder could find the proffered justification was not the real reason for the challenged

employment action. Id.

       Therefore, a plaintiff can show the proffered nondiscriminatory justification that

the plaintiff was not the most qualified candidate is a pretext by either: presenting

evidence sufficient to show he was the “clearly better qualified” candidate, i.e., that the


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proffered justification could not be true, Simms, 165 F.3d at 1330, or presenting evidence

that he was comparably qualified accompanied by other evidence of discrimination, e.g.,

racially derogatory remarks, such that a rational jury could find the proffered justification

unworthy of credence, Millbrook v. IBP, Inc., 280 F.3d 1169, 1178 (7th Cir. 2001).

        As detailed above, Voltz has shown he was a qualified but not the “clearly better

qualified” candidate for position of Cooler Service Supervisor. Therefore, Coca-Cola is

appropriately entitled to summary judgment unless Voltz’s other evidence of

discrimination is sufficient to allow a reasonable factfinder to find that Coca-Cola’s

proffered justification that Voltz was not the most qualified candidate is so plagued by

“weaknesses, implausibilities, inconsistencies, incoherencies, or contradictions” as to be

unworthy of credence. Morgan, 108 F.3d at 1323. Voltz has not made such a showing

here.

        As detailed above, the procedural irregularities cited by Voltz are “trivial or

accidental or [can be] explained by a nondiscriminatory motive [and] will not sustain a

claim of pretext.” Kendrick, 220 F.3d at 1232. “The law does not require, nor could it

ever realistically require, employers to treat all of their employees all of the time in all

matters with absolute, antiseptic, hindsight equality.” EEOC v. Flasher Co., 986 F.2d

1312, 1319 (10th Cir. 1992). Similarly, the other pieces of circumstantial evidence of

discrimination presented by Voltz are too insubstantial to support an inference of

discrimination. Therefore, the sum of Voltz’s evidence simply does not amount to more


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than a scintilla of evidence in support of a finding of pretext and Coca-Cola is entitled to

summary judgment as to the disparate treatment claim. Simms, 165 F.3d at 1326.

                                              B

                                     Disparate Impact

       Title VII also prohibits “employment practices that are fair in form, but

discriminatory in operation.” Bullington v. United Air Lines, Inc., 186 F.3d 1301, 1312

(10th Cir. 1999). Such employment practices give rise to a cause of action under a

disparate impact claim under Title VII. 42 U.S.C. § 2000e-2(k)(1)(A)(i). Disparate

impact claims are analyzed in a three step burden shifting framework. First, the burden

rests with the plaintiff to establish a prima facie case of disparate impact by showing that

a “specific identifiable employment practice or policy caused a significant disparate

impact on a protected group.” Id. In the second step, “the burden shifts to defendant to

show that the challenged practice is job related and consistent with business necessity.”

Bullington, 186 F.3d at 1312. Finally, the plaintiff is then required to “suggest an

alternative employment practice that serves the employer's legitimate employment goals

yet lacks the undesirable discriminatory effect.” Id.

       In this case, the district court dismissed Voltz’s disparate impact claim for failure

to establish a prima facie case. Specifically, the district court concluded that Voltz had

failed to identify any specific employment practice or policy and failed to show a

disparate impact. On appeal, Voltz does not identify, and we cannot find, any error in this


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ruling by the district court. An essential element in a prima facie case of disparate

treatment is identification of the “specific employment practice” being challenged. 42

U.S.C. § 2000e-2(k)(1)(B)(i). Here, Voltz never identifies an employment practice and

instead makes the general allegation that “Coca-Cola’s employment and hiring practices

do not serve any legitimate goal other than unlawful discrimination.” Appellant App. at 5

(Voltz’s complaint). This is insufficient to establish a prima facie case of disparate

impact.

       Further, even if Voltz had identified a specific nefarious employment practice, he

has not shown disparate treatment. Here, Voltz relies upon statistical evidence showing

that only four African Americans received supervisory positions between January 1997

and December 2000 to show disparate impact. As detailed above, however, these

statistics actually show that minorities and African Americans were not subject to

disparate treatment. Therefore, Voltz has failed to make out a prima facie case of

disparate impact and the district court was correct in granting Coca-Cola summary

judgment on the disparate impact claim.

              AFFIRMED.

                                                     ENTERED FOR THE COURT



                                                     William J. Holloway, Jr.
                                                     Circuit Judge



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