                  IN THE SUPREME COURT OF TEXAS
                                                444444444444
                                                   NO. 12-0522
                                                444444444444

                     WASTE MANAGEMENT OF TEXAS, INC., PETITIONER,
                                                          v.


                 TEXAS DISPOSAL SYSTEMS LANDFILL, INC., RESPONDENT
              4444444444444444444444444444444444444444444444444444
                                ON PETITION FOR REVIEW FROM THE
                         COURT OF APPEALS FOR THE THIRD DISTRICT OF TEXAS
              4444444444444444444444444444444444444444444444444444


                                          Argued December 3, 2013

         JUSTICE WILLETT delivered the opinion of the Court.


                                          When the debate is lost,
                                   slander becomes the tool of the loser.1

         This defamation case specifically concerns libel (defamation in written form), but Socrates’

perception of slander (defamation in spoken form) applies with no less force.

         In 1995, Waste Management of Texas, Inc. (WMT) and Texas Disposal Systems Landfill,

Inc. (TDS) competed for waste-disposal and landfill-services contracts with the cities of Austin and

San Antonio. Fearing it was losing the bidding debate, WMT anonymously published a community

“Action Alert” claiming that TDS’s landfills were less environmentally sensitive than they actually

were.


         1
          This quote is widely, if not verifiably, attributed to Socrates, who taught Plato, who taught Aristotle, who
taught Alexander the Great.
          The right to speak freely is, of course, an enumerated right enshrined in both the Texas2 and

Federal3 constitutions. But free speech is not absolute4 and does not insulate defamation.

          Today’s case distills to this question: To what degree is WMT liable for libel? To answer

that question, we consider three separate inquiries:5

          1.         Can a corporation even suffer reputation damages?

          2.         If so, are those damages economic or non-economic damages for purposes
                     of the statutory cap on exemplary damages?

          3.         Does the evidence support the damages awarded by the jury?




          2
              TEX. CONST. art. I, § 8.
          3
              U.S. CONST. amend. I.
          4
            The Texas Bill of Rights itself acknowledges that free speech is not inviolate. TEX. CONST. art. I, § 8 (“Every
person shall be at liberty to speak, write or publish his opinions on any subject, being responsible for the abuse of that
privilege . . . .”) (emphasis added). Several Texas statutes likewise limit speech. See, e.g., TEX. BUS. & COM. CODE
§§ 17.01 et seq. (prohibiting a false going-out-of-business advertisement, and prohibiting deceptive advertising); TEX.
ELEC. CODE §§ 253.151 et seq. (imposing contribution and expenditure limits in judicial elections). We offer no opinion
on the constitutionality of these statutes.
          5
              We distill from the numerous and varied issues raised by WMT the relevant ones necessary to dispose of this
appeal.

                                                             2
          The amici curiae6 see this case as an overdue opportunity to scrap the traditional distinction

between per se and per quod defamation,7 citing many commentators8 and jurisdictions9 that lament

the labels’ needless opacity.10 Amici believe eliminating the distinction would harmonize Texas

defamation law and its application. But we need not consider these broader issues to decide today’s

case.11

          We hold that a corporation may suffer reputation damages, and that such damages are non-

economic in nature. Also, while the evidence in this case is sufficient to support the award of

remediation costs, the evidence is not sufficient to support the award of reputation damages. Finally,


          6
         Amici supporting WMT include Belo Corporation, Dow Jones & Company, Inc., Fox Television Stations, Inc.,
NBC Universal Media LLC, News Corp., Reporters Committee for Freedom of the Press, Reuters America, Scripps
Media, Inc., and the Texas Association of Broadcasters.
          7
         Defamation per se (on its face) requires no proof of actual monetary damages, while defamation per quod
(dependent on context and interpretation) does require such proof. See Hancock v. Variyam, 400 S.W.3d 59, 63–64 (Tex.
2013).
          8
           See, e.g., 1 ROBERT D. SACK, SACK ON DEFAMATION § 2.8.1 (4th ed. 2013) (“No concept in the law of
defamation has created more confusion.”); RESTATEMENT (SECOND) OF TORTS § 568 cmt. b (1977) (describing the
imprecise and anachronistic nature of the distinction); William L. Prosser, Libel Per Quod, 46 VA. L. REV. 839, 848–49
(1960) (“[I]n this maze anyone can be forgiven for losing his way.”).
          9
           See, e.g., Hancock, 400 S.W.3d at 64 (quoting Salinas v. Salinas, 365 S.W.3d 318, 320 n.2 (Tex. 2012))
(“[T]he damages a defamation per se plaintiff may recover is an issue ‘courts have not resolved . . . in an entirely
consistent manner.’”). For example, cases discarding the distinction between the different categories of defamation or
abandoning the doctrine of presumed damages include Gobin v. Globe Publ’g Co., 649 P.2d 1239, 1242–43 (Kan. 1982);
 Metromedia, Inc. v. Hillman, 400 A.2d 1117, 1119 (Md. 1979); Nazeri v. Mo. Valley Coll., 860 S.W.2d 303, 308, 313
(Mo. 1993); W.J.A. v. D.A., 43 A.3d 1148, 1150, 1159–60 (N.J. 2012); Smith v. Durden, 276 P.3d 943, 945 (N.M. 2012);
Newberry v. Allied Stores, Inc., 773 P.2d 1231, 1236 (N.M. 1989); Memphis Publ’g Co. v. Nichols, 569 S.W.2d 412,
419 (Tenn. 1978).
          10
           One First Amendment scholar puts it bluntly: “The ostensibly simple classification system . . . has gone
through so many bizarre twists and turns over the last two centuries that the entire area is now a baffling maze of terms
with double meanings, variations upon variations, and multiple lines of precedent.” 2 RODNEY SMOLLA, LAW OF
DEFAMATION § 7:1 (2d ed. 2010).
          11
          Notably, we have used the phrase “per quod” as it relates to defamation law only once in the history of this
Court. See Hancock, 400 S.W.3d at 64.

                                                           3
we agree that TDS is entitled to exemplary damages, but the amount, along with allowable pre- and

post-judgment interest, must be recalculated. Accordingly, we affirm in part and reverse in part the

court of appeals’ judgment and remand to the court of appeals for further proceedings.

                                          I. Background

       In May 1995, TDS and the City of San Antonio began negotiating a contract for TDS to

assume operations of San Antonio’s Starcrest Transfer Station. The contract would have allowed

TDS to haul San Antonio’s waste from the Starcrest Station to TDS’s landfill, starting in 1997. In

1996, the San Antonio City Council passed an ordinance authorizing the city manager to negotiate

and execute a contract in accordance with the proposed agreement between San Antonio and TDS,

which was attached and incorporated into the ordinance. But the parties had not yet executed a final

contract by 1997—the originally proposed start date.

       Concurrently with the San Antonio negotiations in 1996, the City of Austin issued a request

for proposals, seeking bids from waste-disposal and landfill-services companies. TDS and WMT

submitted bids and were selected to proceed to Phase II of the bidding process.

       In early 1997, WMT anonymously published a community “Action Alert” memorandum,

which was distributed to environmental and community leaders in Austin, including several Austin

City Council members. WMT had hired a consultant, Don Martin, to draft the document. Martin

gathered information from several WMT officials, who then approved, as TDS alleged, the

document for publication. Martin sent the document to an Austin environmental advocate who then

faxed it to a designated group of recipients. Martin focused the Alert on TDS’s proposal with San

Antonio regarding Starcrest Station.


                                                 4
       The Alert effectively claimed that TDS’s landfill was less environmentally sensitive than it

actually was and as compared to other area landfills. Specifically, the Alert claimed that TDS’s

landfill in Travis County (1) had received an exception to federal environmental rules, (2) was

operating without a fully synthetic liner, and (3) did not have a leachate collection system to prevent

water that had come into contact with waste from contaminating groundwater. The Alert closed by

urging readers to contact San Antonio city officials, Travis County officials, and the San Antonio

Express News with any concerns.

       TDS sued WMT in late 1997 for defamation, tortious interference with an existing or

prospective contract, and business disparagement. TDS alleged that the Alert caused economic

damages by delaying the execution of the San Antonio and Austin waste disposal contracts.12 TDS

sought compensatory and punitive damages and injunctive relief.

       After TDS filed suit, WMT published a number of communications concerning TDS and its

business. WMT sent a memorandum to the San Antonio Public Works Department, questioning

whether the zoning ordinance of the Starcrest Station even permitted TDS to operate the Station.

WMT also anonymously issued a memorandum to the San Antonio City Council and the Texas

Natural Resource Conservation Commission contending that TDS’s proposed contract would result

in multiple permit violations. Finally, WMT issued a press release claiming TDS had “inspired” a

protest demonstration and providing reasons why TDS should not be selected for the Austin




       12
            TDS ultimately finalized its contracts with both Austin and San Antonio.

                                                          5
contract. TDS amended its original petition to include these publications that post-dated the original

Action Alert.13 TDS later added antitrust claims against WMT for its “attempt to monopolize.”

         The trial court considered motions for summary judgment and dismissed all of TDS’s claims

except for defamation.14

         At trial, TDS requested an instruction on defamation per se and the related issue of presumed

damages, but the trial court declined to charge the jury on either. The jury found that WMT’s

statements were false and that TDS had shown by clear and convincing evidence that WMT knew

of their falsity or had serious doubts about their truth. The jury thus made an affirmative finding on

actual malice, but it determined that TDS had suffered no actual damages as a result of the

publication. The trial court entered a take-nothing judgment against TDS, which TDS appealed.

         In a first appeal,15 the court of appeals reversed, holding that the trial court erred by refusing

to include a question about defamation per se in the charge. The court of appeals held that the trial



         13
            The causes of action in TDS’s amended petition remained the same: defamation, business disparagement, and
tortious interference with current and prospective contracts. WMT moved for partial summary judgment, arguing that
these subsequent publications were unrelated to the Action Alert and could not be considered because the amended
petition arrived after the respective limitations periods had run. TDS countered, asserting a continuing course of tortious
conduct. The trial court ruled for WMT, holding that the amended petition added “new, distinct, and different
transactions” that did not relate back to the grounds of liability alleged in TDS’s original petition, namely the Action
Alert. Liability thus could not rest on the later, time-barred publications. The trial court revisited this issue later, but
again resolved it in WMT’s favor.
         14
            As discussed in note 13, supra, the trial court’s order granting partial summary judgment to WMT did not
fully dispose of the factual issues relating to TDS’s claims based on the Action Alert, because the order concerned only
whether limitations had run on the later publications. The trial court later granted summary judgment in WMT’s favor
on TDS’s tortious interference claims based on the Action Alert, preserving the defamation and disparagement claims
for trial. At the conclusion of the evidence, however, the trial court dismissed TDS’s disparagement claim by directed
verdict. And because TDS did not raise the dismissal of its disparagement claim in the first appeal—a fact TDS
concedes—it is not now before us. For more discussion on the difference between business disparagement and
defamation, see infra at 19–20.
         15
              219 S.W.3d 563.

                                                             6
court erred because there were underlying facts regarding whether the meaning and effect of WMT’s

words tended to affect TDS injuriously in its business. The court of appeals remanded the case for

a new trial.

        In the second trial, the trial court charged the jury on defamation per se and gave related

instructions on presumed damages. The jury returned a verdict in favor of TDS, awarding it

$450,592.03 for reasonable and necessary expenses, $0 for lost profits, $5 million for injury to

reputation, and $20 million as exemplary damages based on the jury’s finding that WMT published

the defamatory statements with malice. The trial court applied the statutory cap to the jury’s award

of exemplary damages, treating the $5 million award for injury to reputation as non-economic

damages, and rendered an exemplary damage award of $1,651,184.06. WMT appealed the trial

court’s judgment, and the court of appeals affirmed.16

        The parties filed cross-petitions in this Court. In one issue, TDS contends the trial court

erred by categorizing its reputation damages as non-economic damages for purposes of the statutory

cap on exemplary damages. In ten issues, WMT asserts evidentiary and procedural defects. We first

consider whether a for-profit corporation may recover for injury to reputation.

                      II. A Corporation May Recover Reputation Damages

        WMT makes three arguments regarding reputation damages:

        1.      Corporations cannot suffer such damages.

        2.      Even if they could, reputational harm is a non-economic injury.



        16
           No. 03-10-00826-CV, 2012 WL 1810215 (Tex. App.—Austin May 18, 2012) (mem. op., not designated for
publication).

                                                 7
         3.          Here, the evidence was legally insufficient to sustain the jury’s award of $5
                     million.

         WMT argues in its brief that corporations cannot suffer reputation damages because

corporations are not people. But WMT’s position has not been entirely consistent. At oral argument

WMT urged that corporations can never suffer reputation damages, but its Response Brief concedes

that corporations may suffer some types of reputation damages: “lost profits, rehabilitative expenses,

and diminished value of the corporation—are the only damages a corporate entity’s reputation can

sustain.” In any event, we discern WMT’s contention to be that defamation per se is an inherently

personal tort, and that it was designed to address harm that only natural persons may suffer, such

as mental anguish, sleeplessness, or embarrassment. We have never adopted such an interpretation.

On the contrary, it is well settled that corporations, like people, have reputations and may recover

for harm inflicted on them.17

         Our 1943 decision in Bell Publishing Co. v. Garrett Engineering Co. concerned similar facts.

In that case, the corporate plaintiff, Garrett, sued an individual, Dr. Gober, and Bell Publishing

Company for publishing an allegedly libelous article.18 The events leading up to the publication

involved the City of Temple’s decision whether it needed a municipally owned electricity provider.19

Garrett executed with the city a contract in which Garrett agreed to provide its engineering services



         17
            See note 35, infra; see also RESTATEMENT (SECOND) OF TORTS § 561 (1977) (“One who publishes defamatory
matter concerning a corporation is subject to liability to it . . . if the corporation is one for profit, and the matter tends
to prejudice it in the conduct of its business or to deter others from dealing with it.”); id. § 561 cmt. b (“A corporation
for profit has a business reputation and may therefore be defamed in this respect.”).
         18
              170 S.W.2d 197, 199–200 (Tex. 1943).
         19
              Id. at 200.

                                                              8
if the city decided to build a power plant or purchase the existing privately owned plant.20 Garrett

submitted plans and estimates to the city, held conferences with city officials, and prepared drawings

of the necessary buildings and equipment.21 The city commission then ordered a bond election to

be held on financing the project.22 In response, Dr. Gober wrote an article for the Temple Daily

Telegram, published by defendant Bell.23

       Dr. Gober addressed his article to the residents of Temple, and generally suggested a call to

action to “thresh[] out and definitely determin[e] whether or not Temple really needs this proposed

utility.”24 Dr. Gober also proposed a “sit-down strike.”25 The article also stated, “[T]here is no

person connected with [Garrett Engineering] who is a practical engineer, or who holds a degree of

engineering. I am reliably informed that [Garrett] has never done any similar work, and by that I

mean that it has never constructed such plant for any other city.”26

       Garrett sued Gober and Bell for libel, alleging that statements in the article were false, made

with malice, damaged its reputation, and injured the company financially.27 The jury found that

(1) Garrett did employ at least one person who was an engineer, (2) while Garrett had not built a


       20
            Id.
       21
            Id.
       22
            Id.
       23
            Id.
       24
            Id.
       25
            Id.
       26
            Id. at 201 (italics omitted).
       27
            Id.

                                                  9
similar plant for a city, it had supervised the construction of such a plant, and (3) Garrett’s damages

amounted to $15,000.28 The trial court entered judgment against both defendants based on the jury’s

findings.29 On appeal, the court of appeals, while agreeing the statements were libelous and

unprivileged, reversed and remanded for a new trial because the trial court failed to instruct the jury

to consider only the damages that resulted from the false statements.30

         We agreed with the court of appeals that the statements were libelous per se.31 We

considered the law of defamation: “[L]anguage which concerns a person engaged in a lawful

occupation ‘will be actionable, if it affects him therein in a manner that may as a necessary

consequence, or does as a natural or proximate consequence, prevent him deriving therefrom that

pecuniary reward which probably he might otherwise have obtained.’”32 We held that Garrett’s

corporate claims for defamation per se were actionable.33 And after examining whether Dr. Gober’s

statements were privileged or truthful, we upheld the jury’s findings and the trial court’s judgment

entered against both defendants.34



         28
              Id. at 202.
         29
              Id.
         30
          Bell Publ’g Co. v. Garrett Eng’g Co., 154 S.W.2d 885, 887 (Tex. Civ. App.—Galveston 1941) aff’d, 170
S.W.2d at 197.
         31
              Bell Publ’g Co., 170 S.W.2d at 202.
         32
              Id. (quoting Mo. Pac. Ry. v. Richmond, 11 S.W. 555 (Tex. 1889)).
         33
              Id.
         34
            Id. at 204–05. However, we also affirmed the court of appeals’s judgment remanding the case to the trial
court for a new trial because the trial court should have instructed the jury to award only damages for the statements that
it found to be false. Id. at 206–207.

                                                           10
         We have reaffirmed three times Bell’s holding that a corporation may be libeled,35 including

just last year, and see no persuasive reason to abandon that settled precedent. Likewise, we decline

to apply our defamation jurisprudence any differently when the statements amount to per se

defamation. In such cases, “our law presumes that statements that are defamatory per se injure the

victim’s reputation and entitle him to recover general damages, including damages for loss of

reputation and mental anguish.”36 If false and disparaging statements injure a corporation’s

reputation, it can sue for defamation per se just like flesh-and-blood individuals.

               III. A Corporation’s Reputation Damages are Non-Economic Damages
                      for Purposes of the Statutory Cap on Exemplary Damages

         In its sole issue, TDS argues that the trial court erred by categorizing the jury’s award of

injury to reputation as non-economic damages instead of economic damages, which would result



         35
             As noted in our prior line of cases involving corporate defamation, we distinguish between a corporation and
a business—only the former may sue for defamation. See, e.g., Neely v. Wilson, 418 S.W.3d 52, 72 (Tex. 2013) (“Our
precedent makes clear that corporations may sue to recover damages resulting from defamation.”); Gen. Motors
Acceptance Corp. v. Howard, 487 S.W.2d 708, 712 (Tex. 1972) (“[A] corporation, as distinguished from a business, may
be libeled.”); Newspapers, Inc. v. Matthews, 339 S.W.2d 890, 893 (Tex. 1960) (citations omitted) (“[T]he very wording
of the libel statute precludes its application to a business. It does not alter the situation that a corporation may be libeled
or that a partnership may be libeled.”); Bell Publ’g Co., 170 S.W.2d at 203 (“[S]tatements complained of by [Garrett
Engineering Co.] impute to it a lack of technical skill and practical experience on its part to perform its contract or to
carry on its business and that such inescapable imputations tended to damage plaintiff's business and were actionable.”).
          We have noted that this type of defamation is one “of the owner of the business and not of the business itself,”
and that the damages are “of the owner, whether the owner be an individual, partnership or a corporation.” Matthews,
339 S.W.2d at 893. Our most instructive piece on the distinction between the owner and the business may be found in
Matthews in which we analyzed the two in light of the libel statute at issue in that case. There, the libel statute defined
defamation as affecting “the memory of the dead,” “one who is alive,” “him,” “any one,” and “such person.” Id. (citation
omitted). Relying on our prior precedent and the Restatement, we held that while the very wording of the libel statute
precluded its application to a business, it did not change the applicability to a corporation. Id. (citing Bell Publ’g Co.,
170 S.W.2d 197; RESTATEMENT OF TORTS § 561 (1938)). We further noted that the defamation specifically injures the
reputation of the owner, id.—in other words, not the owner’s business. Thus, applying our prior holdings to this case
we discern the publication to be defamatory of TDS (the owner) and not the landfill-services operations (the business),
and the resulting damages are those TDS suffered as the owner of the business.
         36
              Bentley v. Bunton, 94 S.W.3d 561, 604 (Tex. 2002).

                                                             11
in a higher allowable statutory cap on exemplary damages. TDS contends that reputation damages

of a for-profit corporation are economic damages because the text of the 1995 version of the

statutory cap did not specifically define non-economic damages, and because it did not expressly

exclude reputation damages from the definition of economic damages. TDS says the Legislature

defined economic damages as “compensatory damage for pecuniary loss,” and several courts of

appeals have defined pecuniary loss as “including money and everything that can be valued in

money.” Even Black’s Law Dictionary defines the term as “[a] loss of money or of something

having monetary value.”37 Thus, TDS concludes, a corporation’s reputation damages are economic

under the 1995 text, because they are (1) not specifically defined as non-economic damages, (2) not

expressly excluded from the definition of economic damages, and (3) can be specifically valued in

money. We disagree.

       Section 41.008(b) states:

       Exemplary damages awarded against a defendant may not exceed an amount equal
       to the greater of:

                          (1)     (A) two times the amount of economic damages; plus

                                  (B) an amount equal to any noneconomic damages found by
                                  the jury, not to exceed $750,000; or

                          (2)     $200,000.38




       37
            BLACK’S LAW DICTIONARY 1030 (9th ed. 2009).
       38
            TEX. CIV. PRAC. & REM. CODE § 41.008(b).

                                                       12
Section 41.008(b) remained unchanged as a result of a 2003 amendment.39 Section 41.001(4) was

amended. In 1995, Section 41.001(4) read as follows:

           “Economic damages” means compensatory damages for pecuniary loss; the term
           does not include exemplary damages or damages for physical pain and mental
           anguish, loss of consortium, disfigurement, physical impairment, or loss of
           companionship and society.40

           The crux of TDS’s argument is that Section 41.001 did not specifically define “non-

economic damage”—nor did it expressly exclude injury to reputation from economic damage.

           In 2003, the Legislature amended Section 41.001(4) and added an entirely new subsection:

           Section 41.001(4) as amended in 2003

           “Economic damages” means compensatory damages intended to compensate a
           claimant for actual economic or pecuniary loss; the term does not include exemplary
           damages or noneconomic damages.41

           Added 2003 subsection
           “Noneconomic damages” means damages awarded for the purpose of compensating
           a claimant for physical pain and suffering, mental or emotional pain or anguish, loss
           of consortium, disfigurement, physical impairment, loss of companionship and
           society, inconvenience, loss of enjoyment of life, injury to reputation, and all other
           nonpecuniary losses of any kind other than exemplary damages.42

           TDS avers that the 2003 amendment “recharacterized reputation damages as non-economic,”

and that we should focus on what the 1995 statute intended—that a for-profit corporation’s injury



           39
                The 2003 amendment to the Civil Practice and Remedies Code is inapplicable here, given that TDS filed suit
in 1997.
           40
         Act of April 6, 1995, 74th Leg., R.S., ch. 19, § 1, 1995 Tex. Gen. Laws 108, 109 (current version at TEX. CIV.
PRAC. & REM. CODE § 41.001(4)).
           41
                TEX. CIV. PRAC. & REM. CODE § 41.001(4).
           42
                Id. § 41.001(12) (emphasis added).

                                                              13
to reputation must be economic because those damages are pecuniary loss and not expressly

excluded by the statute’s text. We decline to adopt such an interpretation.

        Section 41.001(4) defines “economic damages” as “compensatory damages for pecuniary

loss.” Compensatory damages may be divided into two other categories: pecuniary harm and

non-pecuniary harm.43 So is injury to reputation a pecuniary loss for purposes of Section 41.001(4)?

We think not.

        Injury to one’s person, by pain or humiliation, is not analogous to pecuniary loss.44 Stated

differently, money does not equate to peace of mind.45 However, damages awarded for this class

of injury are classified as compensatory damages.46 So the tendency to confuse the character of the

harm with that of the remedy is understandable. To be certain, compensatory damages offer a

pecuniary remedy for the non-pecuniary harm that a plaintiff has suffered or will likely suffer later.47

        Non-pecuniary harm includes damages awarded for bodily harm or emotional distress.48

Similar to general damages, these non-pecuniary damages do not require certainty of actual

monetized loss.49 Instead, they are measured by an amount that “a reasonable person could possibly



        43
             See RESTATEMENT (SECOND) OF TORTS §§ 905, 906 (1979).
        44
             1 JACOB A. STEIN, STEIN ON PERSONAL INJURY DAMAGES § 1:4 (3d ed. 2004).
        45
             Id.
        46
             Id.
        47
             See id. (citations omitted).
        48
             RESTATEMENT (SECOND) OF TORTS § 905 (1979).
        49
         See Gertz v. Robert Welch, Inc., 418 U.S. 323, 373 (1974) (White, J., dissenting); 2 DAN B. DOBBS, LAW OF
REMEDIES § 8.1(4) (2d ed. 1993); RESTATEMENT (SECOND) OF TORTS § 621 cmt. a (1977); id. § 905 cmt. i (1979).

                                                       14
estimate as fair compensation.”50 Conversely, damages for pecuniary harm do require proof of

pecuniary loss for either harm to property, harm to earning capacity, or the creation of liabilities.51

One leading commentator contrasts pecuniary and non-pecuniary harm this way:

       Plaintiffs prove three basic elements of recovery in personal injury actions. (1) Time
       losses. The plaintiff can recover loss or [sic] wages or the value of any lost time or
       earning capacity where injuries prevent work. (2) Expenses incurred by reason of
       the injury. These are usually medical expenses and kindred items. (3) Pain and
       suffering in its various forms, including emotional distress and consciousness of
       loss.52

       Professor Dobbs’s first two categories concern pecuniary losses, while his third involves

non-pecuniary losses. Applying his categorical delineations for a personal injury to this case, injury

to reputation falls into the third category as a non-pecuniary loss, because it is neither time lost nor

an expense incurred.

       The Second Restatement, in defamation per se cases, also considers injury to reputation to

be a non-pecuniary harm.53 In cases of ordinary defamation the Restatement requires proof of

economic or pecuniary loss that reflects a loss of reputation.54 Said another way, the Restatement

generally requires proof of an economic loss that was occasioned by a non-economic injury like




       50
            See RESTATEMENT (SECOND) OF TORTS § 905 cmt. i.
       51
            Id. § 906.
       52
            2 DOBBS, LAW OF REMEDIES § 8.1(1) (footnotes omitted).
       53
            RESTATEMENT (SECOND) OF TORTS § 905 cmt. a (1979).
       54
            Id. § 575 cmt. b (1977).

                                                       15
slander.55 But the Restatement takes a special position in defamation per se cases, viewing injury

to reputation as a general damage, non-pecuniary harm.56

         Finally, the draft Third Restatement also classifies injury to reputation as a non-economic

harm. The draft Third defines “economic loss” as the “pecuniary damage not arising from injury

to the plaintiff’s person. . . .”57 By negative implication, then, non-economic loss is pecuniary

damage arising from injury to the plaintiff’s person. Convincingly, the draft Third also recognizes

that sometimes an economic loss will actually be considered a personal injury if emotional harm is

involved that causes pecuniary loss:

         Wrongs that might seem to cause only economic loss are sometimes regarded
         otherwise because the law takes an expansive view of what counts as a personal
         injury. Defamation, for example, is regarded as inflicting a kind of personal injury:
         harm to the plaintiff’s reputation. If a defendant inflicts emotional harm on the
         plaintiff, and causes the plaintiff to suffer consequent pecuniary loss, it is likewise
         a case of personal injury covered not here but in Restatement Third, Torts: Liability
         for Physical and Emotional Harm.58




         55
              See id.
         56
              Id. § 905 cmt. a (1979).
         57
              RESTATEMENT (THIRD) OF TORTS: LIABILITY FOR ECONOMIC HARM § 2 (Tentative Draft No. 1, 2012)
(emphasis added).
          Sections 1 through 5 of the draft Restatement Third were approved by the membership of the American Law
Institute at the 2012 Annual Meeting, subject to the discussion at the Meeting and to editorial prerogative. Proceedings
at 89th Annual Meeting: American Law Institute, 89 A.L.I. PROC. 22–47 (2012). According to the Institute: “Once it
is approved by the membership at an Annual Meeting, a Tentative Draft or a Proposed Final Draft represents the most
current statement of the American Law Institute’s position on the subject and may be cited in opinions or briefs . . . until
the official text is published.” Overview, Project Development, THE AMERICAN LAW INSTITUTE,
http://www.ali.org/index.cfm?fuseaction=projects.main (last visited April 25, 2014). Section 2 of the draft Third is
consistent with our analysis today.
         58
              RESTATEMENT (THIRD) OF TORTS: LIABILITY FOR ECONOMIC HARM § 2 cmt. a (Tentative Draft No. 1, 2012).

                                                       16
According to the draft Third, if harm to one’s reputation is “a kind of personal injury,” it may not

be considered an economic loss “because the law takes an expansive view of what counts as a

personal injury.”59

       Thus, both the Restatements and commentators recognize the distinction between the

non-pecuniary injury and the pecuniary remedy.

       Our cases likewise treat an individual’s reputation damages as non-economic.60 In Bentley

v. Bunton, a local district judge brought a defamation action against a host and co-host of a call-in

talk show televised on a public-access television channel.61 For months, the host of the show had

accused the local judge of being corrupt.62 The trial court rendered judgment in favor of the judge,

finding that the host’s statements were conclusively proven to be false and defamatory.63 The jury

awarded $7 million to the judge for mental anguish damages.64 The court of appeals affirmed the

judgment against the host but reversed the judgment against the co-host.65 We granted both parties’

petitions for review. Importantly, we noted that mental anguish damages and reputation damages,

such as those in Bentley, were non-economic damages.66


       59
            See id.
       60
            Bentley, 94 S.W.3d at 605.
       61
            Id. at 566–67.
       62
            Id.
       63
            Id. at 567.
       64
            Id. at 576.
       65
            Id. at 577.
       66
            Id. at 605.

                                                 17
       Though the plaintiff in Bentley was an individual, our conclusion focused on the nature of

the damage suffered, not on whether the plaintiff was an individual or a corporation. We did not

strictly cabin our opinion to an individual’s reputation damages. We said generally: “Non-economic

damages like these [mental anguish, character, and reputation damages] cannot be determined by

mathematical precision; by their nature, they can be determined only by the exercise of sound

judgment.”67

       Just last year, we reaffirmed that an individual’s reputation damages are non-economic

damages in Hancock v. Variyam.68 In that case, Variyam was the Chief of the Gastroenterology

Division of the Texas Tech University Health Sciences Center (the “Division”).69 Hancock worked

as an associate professor under Variyam’s supervision.70 After a dispute arose between the two

about Hancock’s care of patients, Hancock sent a letter to the Chair of the Division, the Dean of the

School of Medicine, a Division colleague, and the entity reviewing the Division’s application for

accreditation for its gastroenterology fellowship.71 Hancock wrote that Variyam had a “reputation

for lack of veracity” and “deals in half truths, which legally is the same as a lie.”72 Subsequently,




       67
            Id. (emphasis added).
       68
            400 S.W.3d at 65.
       69
            Id. at 62.
       70
            Id.
       71
            Id.
       72
            Id. at 62–63.

                                                 18
the Division’s fellowship was not accredited and the Chair of the Department removed Variyam as

Chief of the Division.73 Variyam sued Hancock for defamation.74

         Regarding damages, we held: “Actual or compensatory damages are intended to compensate

a plaintiff for the injury she incurred and include general damages (which are non-economic

damages such as for loss of reputation or mental anguish) and special damages (which are economic

damages such as for lost income).”75

         Our decisions in business disparagement cases bolster our conclusion here.

         We have previously noted the distinction between business disparagement and defamation

cases. To recover for business disparagement “a plaintiff must establish that (1) the defendant

published false and disparaging information about it, (2) with malice, (3) without privilege, (4) that

resulted in special damages to the plaintiff.”76 In Forbes, we noted the similarity between the two

claims, but that one difference is that one claim seeks to protect reputation interests and the other

seeks to protect economic interests against pecuniary loss.77 That is, a plaintiff seeking damages for

business disparagement must prove special damages resulting from the harm;78 to hold otherwise




         73
              Id. at 63.
         74
              Id.
         75
              Id. at 65.
         76
            Forbes, Inc. v. Granada Biosciences, Inc., 124 S.W.3d 167, 170 (Tex. 2003) (citing Hurlbut v. Gulf Atl. Life
Ins. Co., 749 S.W.2d 762, 766 (Tex. 1987)) (emphasis added).
         77
              Id.
         78
              Id.

                                                          19
would subvert a fundamental element of the tort. In contrast, in a defamation case a plaintiff may

recover for both general and special damages.79

        As we explained in Hancock, and reaffirm today, general damages in defamation cases “are

non-economic damages such as for loss of reputation” while special damages “are economic

damages such as for lost income.”80 These delineations remain constant, too, for business

disparagement—a tort that seeks to protect the economic interests and which expressly requires a

showing of special damages. To a certain extent, then, a defamation claim allows a plaintiff to

recover that which would not be recoverable under business disparagement—namely, for a non-

economic injury such as injury to reputation—because disparagement only seeks to protect the

plaintiff’s economic interests while defamation seeks to protect the plaintiff’s reputation.81

                                                      * * *

        We see no sound basis to depart from our settled precedent treating reputation damages as

non-economic damages.            Thus, in line with our prior decisions, and the consensus of the

Restatement and other commentators on the nature of reputation damages, we hold that, for purposes

of the previous version of Section 41.001(4),82 damages for injury to reputation are non-economic

damages. Therefore, the trial court did not err when it calculated the statutory cap on exemplary


        79
             See Hancock, 400 S.W.3d at 65–66.
        80
             Id. at 65.
        81
            We note that in situations such as this one, a corporate plaintiff may recover under either a business
disparagement or defamation claim—being limited only to economic damages under the former, but having no such
limitation under the latter, assuming all other elements are satisfied.
        82
            Because the amended version of the statute expressly defines reputation damages as non-economic damages,
this specific issue will not likely arise in the future.

                                                        20
damages by classifying TDS’s reputation damages as non-economic damages. However, for reasons

discussed below, we reverse the jury’s award of $5 million for reputation damages because the

evidence is legally insufficient to support such an award, without evidence of actual damages to

TDS’s reputation.

   IV. The Evidence Was Legally Sufficient to Support the Award of Remediation Costs,
                      But Not the Award of Reputation Damages

        WMT contends that the evidence was legally insufficient to support the jury’s award to TDS

of $5 million in reputation damages, $450,592.03 in remediation costs, and $20 million in exemplary

damages.

        A party will prevail on its legal-sufficiency challenge of the evidence supporting an adverse

finding on an issue for which the opposing party bears the burden of proof if there is a complete

absence of evidence of a vital fact or if the evidence offered to prove a vital fact is no more than a

scintilla.83 More than a scintilla exists when the evidence as a whole rises to a level enabling

reasonable and fair-minded people to have different conclusions.84 However, if the evidence is so

weak that it only creates a mere surmise or suspicion of its existence, it is regarded as no evidence.85

        In conducting a legal-sufficiency review, we consider the evidence in the light most

favorable to the judgment, crediting evidence that a reasonable fact finder could have considered




        83
             See City of Keller v. Wilson, 168 S.W.3d 802, 810 (Tex. 2005).
        84
             Merrell Dow Pharms., Inc. v. Havner, 953 S.W.2d 706, 711 (Tex. 1997).
        85
          See King Ranch, Inc. v. Chapman, 118 S.W.3d 742, 751 (Tex. 2003); Kindred v. Con/Chem, Inc., 650 S.W.2d
61, 63 (Tex. 1983).

                                                          21
favorable and disregarding unfavorable evidence unless the reasonable fact finder could not.86 We

indulge every reasonable inference that supports the trial court’s findings.87

        In Gertz v. Robert Welch, Inc., the United States Supreme Court held that the First

Amendment restricts the damages that a private individual can obtain from a media defendant for

defamation that involves a matter of public concern.88 Specifically, the Supreme Court held that,

unless the plaintiff shows actual malice (i.e., knowledge of falsity or reckless disregard for the truth),

the First Amendment prohibits awards of presumed and punitive damages for defamatory

statements.89 The Supreme Court has continued to follow this reasoning for private plaintiffs.90 But

the Supreme Court has left open the question of whether presumed or punitive damages are

constitutional when there is actual malice and presumably no proof of actual harm in cases such as

Gertz.91 That isn’t to say that the Supreme Court would completely disallow presumed damages,

as the Restatement notes: “In case the Court should hold that nominal damages cannot be recovered




        86
             City of Keller, 168 S.W.3d at 807.
        87
             Id. at 822.
        88
             418 U.S. at 350.
        89
             See id. at 349.
        90
           See, e.g., Memphis Cmty. Sch. Dist. v. Stachura, 477 U.S. 299, 310–11 (1986) (“[S]ome form of presumed
damages may possibly be appropriate [when an injury is likely to have occurred but is difficult to establish].”);
Philadelphia Newspapers, Inc. v. Hepps, 475 U.S. 767, 774 (1986) (“[T]he state interest [in preserving private
reputation] adequately supports awards of presumed and punitive damages—even absent a showing of actual malice.”)
(quoting Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., 472 U.S. 749, 761 (1985)) (quotations omitted and second
brackets supplied)).
        91
             RESTATEMENT (SECOND) OF TORTS § 620 cmt. c (1977).

                                                         22
in the absence of proof of actual harm, it seems most likely that the restriction will not be held to

apply when the defendant had knowledge of the falsity or acted in reckless disregard of it.”92

                                                  A. Actual Malice

           As a public figure, TDS was required to prove that WMT published the Action Alert with

actual malice.93 A statement is published with actual malice if it is made with “knowledge of, or

reckless disregard for, the falsity” of the statement.94 Such statements are not constitutionally

protected.95 To determine whether a statement is made with knowledge of, or reckless disregard for,

the falsity, we must consider the factual record in full.96

           WMT raises several points against the jury’s actual malice finding. It contends that (1) the

record shows TDS failed to establish the Action Alert’s authors’ subjective states of mind regarding

their reckless disregard for the falsity; (2) the technical, jargon-filled statements, without an

explanation of their meaning, cannot be reasonably understood, and thus cannot form a basis for

actual malice; and (3) ambiguous semantical differences in the language cannot form a basis for

actual malice.97


           92
                Id.
           93
           The parties do not challenge the trial court’s determination that TDS is a public figure and the issue is one
of public concern.
           94
                Bentley, 94 S.W.3d at 591.
           95
                Garrison v. Louisiana, 379 U.S. 64, 75 (1964) (quoting Chaplinsky v. New Hampshire, 315 U.S. 568, 572
(1942)).
           96
                Bentley, 94 S.W.3d at 591.
           97
            WMT also argues that the trial court erroneously excluded evidence based on hearsay grounds that WMT
asserts would have shown that it was not acting with actual malice; instead, it argues, the evidence would have shown
that the statements in the Action Alert were reports of views held by others. We disagree. We review a trial court’s

                                                           23
         First, WMT argues that TDS did not carry its burden in establishing by clear and convincing

evidence that the Action Alert’s authors, Don Martin and Al Erwin, “entertained serious doubts as

to the truth” of the publication—thereby revealing their reckless disregard for the truth.98 WMT

alleges that “[o]ther than the direct testimony of Martin and Erwin . . . there was no evidence

regarding Martin’s or Erwin’s state of mind at the time of the Action Alert.” But WMT’s argument

inaccurately presents the issue by not giving credit to the first prong of the actual-malice test:

whether Martin had actual knowledge of the falsity. Martin’s own testimony conclusively

established that he was aware of the falsity. Specifically, Martin testified that he knew TDS’s

landfill complied with the Environmental Protection Agency rules, and that he knew it would be

false to say otherwise. Martin stated that he intended for readers to think that TDS had a “loophole”

around such environmental rules. Martin also said that he wanted readers to think TDS’s landfill

was less environmentally safe. In addition, WMT officials involved with Martin had the same

understanding of both the text of the Alert and the falsity it carried with it. Thus, we think the record

contains legally sufficient evidence that Martin and WMT published the Action Alert with

knowledge of the falsity. Consequently, we need not consider the alternative basis for actual malice,




exclusion of evidence for abuse of discretion. In re J.P.B., 180 S.W.3d 570, 575 (Tex. 2005) (per curiam). The trial
court determined that the evidence was expert-opinion evidence not subject to the public record exception of the hearsay
rule, TEX. R. EVID. 803(8)(A). Because the trial court, at the time, had limited knowledge of the qualifications of the
authors of the opinion testimony, and had limited knowledge of the reliability of such testimony, we cannot say that it
abused its discretion by excluding the evidence. Even assuming the exclusion was in error, it was harmless because the
testimony excluded was in some form effectively obtained from other sources. WMT thus does not show that the
exclusion of evidence probably resulted in the rendition of an improper judgment. See TEX. R. APP. P. 44.1(a)(1). We
therefore agree with the court of appeals that the trial court did not reversibly err by excluding the evidence.
         98
              See St. Amant v. Thompson, 390 U.S. 727, 731 (1968).

                                                          24
as WMT advances, which questions whether Martin or WMT acted in reckless disregard of the

falsity.99

         Second, WMT contends that the technical, jargon-filled statements in the Alert cannot form

a basis to establish actual malice. WMT cites two cases in support of its argument.100 But neither

of these cases rise to the level of responsibility here. Under these facts, Martin and WMT knew of

the falsity of the Alert. Both knew that claiming that TDS’s landfill had received an exception to

EPA rules was false. Both knew that the language in the Alert was not simply inaccurate or made

in error; instead, both parties knew it to be incorrect and specifically drafted the language to prevent

TDS from obtaining the Starcrest station contract. Thus, the statements in this case are not the type

that represent “the sort of inaccuracy that is commonplace in the forum of robust debate to which

the New York Times rule applies.”101 The statements here—concerning whether TDS’s landfill had

received an “exception” to EPA rules, or whether TDS accepted hazardous waste—require no

technical expertise, and are not simply inaccurate or easily misunderstood; there was evidence they

were specifically made to mislead and injure TDS’s reputation.

         Finally, WMT asserts that ambiguous semantical differences in the language cannot form

a basis for actual malice. Principally, WMT argues that the Alert’s use of the word “exception” over

“alternative” is legally insufficient to support an actual-malice finding. WMT relies on Time, Inc.



         99
           Actual malice exists where a statement is made with “knowledge of, or reckless disregard for, the falsity.”
Bentley, 94 S.W.3d at 591 (emphasis added).
         100
            Bose Corp. v. Consumer’s Union of United States, Inc., 466 U.S. 485 (1984); Peter Scalamandre & Sons,
Inc. v. Kaufman, 113 F.3d 556 (5th Cir. 1997).
         101
               Bose Corp., 466 U.S. at 513.

                                                         25
v. Pape, contending that the Alert is subject to a “number of possible rational interpretations,” which

does not create a fact issue on malice for the jury to decide.102 We disagree. This is not a case of

“an understandable misinterpretation of ambiguous facts.”103 Martin and WMT specifically chose

the language and drafted the Alert to have negative effects on TDS’s business. Martin engineered

the Alert’s language to influence the reader into thinking that TDS’s landfill was operating under

an exception to EPA rules and that it was less environmentally safe compared to other area landfills.

       We think the evidence is legally sufficient on the issue of whether WMT published the Alert

with knowledge of the falsities it contained. We now turn to the sufficiency of the evidence to

support the damages awarded by the jury based on its finding of actual malice.

                                            B. Damages

       The damages issue is one of constitutional dimension. In Gertz, the Supreme Court

cautioned that “[t]he largely uncontrolled discretion of juries to award damages where there is no

loss unnecessarily compounds the potential of any system of liability for defamatory falsehood to

inhibit the vigorous exercise of First Amendment freedoms.”104 Referring to presumed damages in

defamation per se cases, the Court held that state law may set a lesser standard of culpability than

actual malice for holding a media defendant liable for defamation of a private plaintiff.105 The Court




       102
             401 U.S. 279, 290 (1971).
       103
             Bentley, 94 S.W.3d at 596.
       104
             418 U.S. at 349.
       105
             Id. at 349–50.

                                                  26
noted, however, that under any lesser standard a plaintiff can recover “only such damages as are

sufficient to compensate him for actual injury.”106

         Although the Court’s analysis only considered such damages where the defendant was not

shown to have acted with actual malice,107 unlike the case here, we extended the Court’s reasoning

in Gertz and applied it to cases in which the defendant was found to have acted with actual malice.

Such was the case in Bentley v. Bunton, which involved an award of non-economic damages.108 We

held that the First Amendment requires appellate review of non-economic damage awards, because

any recovery should only compensate the plaintiff for actual injuries and not be a disguised

disapproval of the defendant.109 Bentley stated: “Our law presumes that statements that are

defamatory per se injure the victim’s reputation and entitle him to recover general damages,

including damages for loss of reputation and mental anguish.”110 Even while recognizing that non-

economic damages cannot, by their nature, be determined with mathematical precision and that

juries must “have some latitude in awarding such damages,”111 we were equally clear that such

damages are not immune from no-evidence review on appeal. We held that the evidence must be



         106
               Id. at 350.
         107
              Cf. id.; see also RESTATEMENT (SECOND) OF TORTS § 620 cmt. c (1977) (quoting Gertz, 418 U.S. at 349)
(“[I]t is possible that the Court will hold that the Constitution requires proof of actual harm as a necessary requisite for
the existence of any liability for defamation, ‘at least when liability is not based on a showing of knowledge of falsity
or reckless disregard for the truth.’”).
         108
               See 94 S.W.3d at 576.
         109
               Id. at 605.
         110
               Id. at 604.
         111
               Id. at 605.

                                                            27
legally sufficient as to both the existence and the amount of such damages, that “[j]uries cannot

simply pick a number and put it in the blank,” and that instead the amount must fairly and

reasonably compensate the plaintiff for his injury.112 We held under this standard that there was no

evidence to support the $7 million in mental anguish damages awarded by the jury, because this

amount was excessive, unreasonable, and “far beyond any figure the evidence can support.”113

       In today’s case, we must determine whether there was any evidence to support the jury’s

award in favor of TDS for $450,592.03 in remediation costs and $5 million in reputation damages,

and $20 million in exemplary damages, which the trial court statutorily reduced to $1,651,184.06.

We hold that the evidence is sufficient to support the award of remediation costs and exemplary

damages, but there is no evidence to support the amount awarded for reputation damages.

                                            1. Reputation Damages

       The extent of TDS’s evidence of injury to its reputation was the testimony of its chief

executive officer, Bob Gregory, who testified that TDS’s reputation was “priceless.” Gregory later

estimated that the value of TDS’s reputation was in the range of $10 million. At oral argument,

when asked what evidence would quantify TDS’s reputation damages, TDS directed us to three

separate exhibits in the record that it contended support the $10 million figure. We can find no

relationship between the exhibits and the $10 million estimation.




       112
             Id. at 606 (quoting Saenz v. Fid. & Guar. Ins. Underwriters, 925 S.W.2d 607, 614 (Tex. 1996)).
       113
             Id. at 607.

                                                         28
        The first exhibit cited by TDS contains 271 pages of invoices for consulting and attorney

expenses, carrying costs and depreciation expenses on equipment,114 “estimated profits,” value of

time spent, supplies, mileage expenses, and the like. In other words, the first exhibit refers to no

evidence quantifying TDS’s injury to its reputation. Even Mr. Gregory conceded in his deposition

that the first exhibit is a summary of his calculations of “lost profits . . . and additional expenses

caused by the Action Alert.” These special damages, however, are not the sort of general damages

that necessarily flow from such a defamatory publication.115 TDS in fact asked for separate damages

for its lost profits and certain expenses in jury question five, in addition to general damages for loss

of reputation in question 7. The jury found no lost profits that might correspond to actual loss of

reputation going forward.

        The second and third exhibits are similarly uninstructive. They concern only the alleged

decrease in TDS’s “base business”—TDS’s business irrespective of the Austin and San Antonio

contracts. But none of these exhibits evidences any actual injury to TDS’s reputation either; instead,

they only depict comparisons of the growth (or decline) of local landfill service businesses. They

do not reveal any quantity of damages to TDS’s reputation. Indeed, TDS conceded at oral argument

that these figures are only “indicators . . . that give credence to Mr. Gregory’s estimates.” We

cannot agree with TDS’s position that these exhibits quantify any amount of reputation damages.

The evidence must support the amount awarded by the jury; it must not be an “indicator” that


        114
            The equipment at issue involved equipment purchased to operate the Starcrest station. TDS was unable to
use the equipment at the station because of a delay, so it capitalized its carrying costs and depreciation costs.
        115
          Cf. Gertz, 418 U.S. at 373 (White, J., dissenting); 2 DOBBS, LAW OF REMEDIES § 7.2(3); RESTATEMENT
(SECOND) OF TORTS § 621 cmt. a (1977).

                                                        29
supports the estimates offered by the corporate executive. Without any supporting evidence of

actual damages for injury to its reputation, TDS is entitled only to nominal damages in accordance

with our decisions on presumed damages in defamation per se cases.116

       We recognize that assessing injury to reputation is an inexact measurement, but the jury is

not unconstrained in its discretion.117 Awards must both be fair and compensate the plaintiff for the

injury, and must not amount to “disguised disapproval of the defendant.”118

       Here, we cannot say that the amount awarded by the jury any more fairly and reasonably

compensates TDS for its injury to reputation than it appears to be disapproval of WMT’s conduct.

There was no evidence that $5 million would reasonably and fairly compensate TDS for damage to

its reputation, and we accordingly hold that this award cannot be sustained.

                                              2. Remediation Costs

       WMT also challenges the sufficiency of the evidence of TDS’s remediation costs.

Specifically, WMT contends that TDS cannot show that the Alert caused TDS’s remediation costs.

On the contrary, TDS’s evidence of damages consisted of 271 pages of invoices, expenses, time

spent on curative work, supplies, mileage, etc. This type of evidence does not support the award for

reputation damages, as we discussed above, but it does provide some evidence of the remediation

costs TDS incurred as a result of the Alert. TDS’s witnesses, including its chief executive officer,




       116
             See, e.g., Hancock, 400 S.W.3d at 65.
       117
             See Saenz, 925 S.W.2d at 614.
       118
             See Bentley, 94 S.W.3d at 605.

                                                      30
Bob Gregory, testified that TDS’s staff devoted more than $700,000-worth of time119 and

$450,592.03 in out-of-pocket expenses to remedy the Alert’s effects.

         Although the Alert failed in its purpose to compensably tarnish TDS’s image, its publication

and the resulting fallout still caused TDS to incur out-of-pocket consultant expenses—expenses that

would not have been incurred but for the Alert—which are detailed by the invoices submitted by the

consultants. These are exactly the type of special damages one would incur in remedying the effects

of a publication similar to the one present here. Therefore, we hold that evidence is sufficient to

support the jury’s award of remediation costs and affirm that portion of the verdict.

                      3. Exemplary Damages and Pre- and Post-Judgment Interest

         Because the evidence was sufficient to support the jury’s finding of actual malice and

because TDS established actual damages for its remediation costs, TDS is entitled to exemplary

damages.120 We note, however, that because the evidence was insufficient to support part of the

actual damages awarded by the jury, the calculation of exemplary damages allowable by statute is

necessarily affected.121 Accordingly, we reverse the court of appeals’ judgment affirming the

exemplary damages awarded by the trial court and remand the case to the court of appeals for it to

reconsider the amount of exemplary damages.


         119
             WMT also challenges this aspect of TDS’s evidence of remediation costs, but the jury only awarded TDS
its actual, out-of-pocket expenses, to the penny. Because the jury could have reasonably disregarded TDS’s evidence
of staff time spent managing the effects of the Alert, so shall we. See City of Keller, 168 S.W.3d at 811. We therefore
limit our discussion to the amount awarded by the jury.
         120
           See Fed. Express Corp. v. Dutschmann, 846 S.W.2d 282, 284 (Tex. 1993) (per curiam) (“Recovery of
punitive damages requires a finding of an independent tort with accompanying actual damages.”); TEX. CIV. PRAC. &
REM. CODE § 41.004(a).
         121
               See TEX. CIV. PRAC. & REM. CODE § 41.008(b).

                                                          31
        We now turn to the trial court’s award of both pre- and post-judgment interest. Because we

determine here that the amount of the final judgment rendered by the trial court is not supported by

the evidence, we also remand this case to the court of appeals for it to revisit the issue of judgment

interest. One might think the recalculation is relatively straightforward, but more is involved. The

answer becomes more complicated where, as here, the trial court awarded both pre- and post-

judgment interest—both of which are affected by the amount of the final judgment. Another

important factor comes into play and asks whether, on appeal, TDS moved for and was granted any

extensions of time, because judgment interest does not accrue for the period of any extension.122

Because our decision today necessitates a review and recalculation of the allowable exemplary

damages and pre- and post-judgment interest amounts, we remand to the court of appeals and

instruct it to either recalculate the respective amounts or, if necessary, remand to the trial court for

further proceedings consistent with this opinion.

                                                 V. Conclusion

        Summing up:

        •        A for-profit corporation may recover for injury to its reputation.

        •        Such recovery is a non-economic injury for purposes of the statutory cap on
                 exemplary damages in the pre-2003 version of the Civil Practice and
                 Remedies Code.

        •        The evidence here was legally insufficient to support the award of reputation
                 damages, but the evidence was sufficient to support the award of remediation
                 costs and thereby exemplary damages.



        122
            TEX. FIN. CODE § 304.005(b) (Post-judgment interest does not accrue “[i]f a case is appealed and a motion
for extension of time to file a brief is granted for a party who was a claimant at trial . . . .”).

                                                         32
       Accordingly, we affirm in part and reverse in part the court of appeals’ judgment. TDS is

entitled to actual damages of $450,592.03 for its remediation costs, and nominal damages for injury

to its reputation. Moreover, because the jury’s finding of actual malice is amply supported by the

evidence and because TDS submitted sufficient evidence of actual damages, TDS is entitled to

exemplary damages. We remand to the court of appeals for it to reconsider the amount of exemplary

damages and pre- and post-judgment interest awards in light of this decision.



                                                     _____________________________________
                                                     Don R. Willett
                                                     Justice


OPINION DELIVERED: May 9, 2014




                                                33
