
422 F.Supp.2d 592 (2006)
CAREFIRST OF MARYLAND, INC. d/b/a Carefirst Blue Cross Blue Shield, Plaintiff,
v.
FIRST CARE, P.C., et al. Defendants.
No. CIV.A. 2:04CV191.
United States District Court, E.D. Virginia, Norfolk Division.
March 10, 2006.
*593 Duane Michael Byers, Nixon & Vanderhye PC, Arlington, VA, for Faith E. Dejao, Fred C. Crum, Mansukhlal R. Ramona, Defendants.
Brian Nelson Casey, Taylor & Walker PC, Norfolk, VA, for First Care, P.C., Counter Claimant.
Christopher M. Collins, Christopher M Collins PC, McLean, VA, for Carefirst of Maryland, Inc., Counter Defendant.
Louis Edward Dolan, Jr., Nixon Peabody LLP, Washington, DC, for First Care, P.C., Counter Claimant.
Andrew Gerard Howell, Williams Mullen, Virginia Beach, VA, for Carefirst of Maryland, Inc., Counter Defendant.
Jason Charles Kravitz, Nixon Peabody LLP, Boston, MA, for First Care, P.C., Counter Claimant.
Kristin Dulong Kuperstein, Nixon Peabody LLP, Boston, MA, for First Care, P.C., Counter Claimant.
*594 Craig Lawrence Mytelka, Williams Mullen, Virginia Beach, VA, for Carefirst of Maryland, Inc., Counter Defendant.

ORDER
DOUMAR, District Judge.
In this case, Plaintiff CareFirst of Maryland, Inc. ("CareFirst"), which does business as CareFirst Blue Cross Blue Shield and is a health maintenance organization serving primarily the mid-Atlantic region, sued First Care, P.C., a small group of family doctors with offices in Portsmouth and Chesapeake, Virginia, for trademark infringement and dilution. Plaintiff Care-First sought $28 million in damages. This Court granted summary judgment to Defendant First Care, concluding that Plaintiff CareFirst's failure to show infringement or dilution was "so spectacular that the Court has strained to understand why it has persisted with this case at all." Nov. 2, 2004 Order at 20 (Doc. 148); Carefirst of Maryland, Inc. v. First Care, P.C., 350 F.Supp.2d 714, 726 (E.D.Va.2004). On January 11, 2006, the United States Court of Appeals for the Fourth Circuit affirmed this Court's decision in a published opinion, holding that Plaintiff CareFirst met none of the factors for likelihood of confusion in relation to its trademark claim and failed to show dilution. CareFirst of Maryland, Inc. v. First Care, P.C., 434 F.3d 263, 274 (4th Cir.2006). Apparently, this case, which has been both contentious yet clear-cut from the start, is finally close to coming to an end.
As Yogi Berra said, the fat lady has not sung. A few pending motions must be addressed; Defendant First Care requests attorneys' fees; and, this Court, sua sponte and for the reasons detailed infra, ORDERS Plaintiff CareFirst to SHOW CAUSE as to why, in addition to Defendant First Care's motion for attorneys' fees pursuant to 15 U.S.C. § 1117(a) and Fed.R.Civ.P. 54(d), sanctions pursuant to FED. R. Crv. P. 11, Local Civil Rule 83.1(L) of the United States District Court of the Eastern District of Virginia, and the Court's inherent power to sanction litigants' behavior should not be imposed. As described infra, Plaintiff CareFirst's conduct in this case has been extraordinary. The parties are accordingly NOTIFIED that, in addition to Defendant First Care's motion for attorneys' fees, the Court will also consider, at an evidentiary hearing, whether sanctions should be awarded against either the attorneys for Plaintiff CareFirst or Plaintiff CareFirst itself. Both parties are DIRECTED to brief the issue of whether sanctions should be imposed and, if so, the scope of such sanctions within twenty (20) days of the date of this Order. Both parties may submit a response to the other party's brief within three (3) days after the service of the opposing party's brief. As the Court may sanction the client in this case as well, see In re Kunstler, 914 F.2d 505, 525 (4th Cir.1990), should Plaintiff CareFirst desire to submit a brief separate and apart from its attorneys' brief, the Court will allow it to do so. The Court will also allow it to appear at the evidentiary hearing. The parties and the attorneys are also ORDERED to contact Beth Orga, the Court's Deputy Clerk, at XXX-XXX-XXXX so that an evidentiary hearing may be scheduled on attorneys' fees and sanctions. Given the briefing schedule, the evidentiary hearing should be scheduled to occur sometime after twenty-four (24) days of the date of this Order.
In addition, for the reasons stated herein, the Court GRANTS Defendant First Care's Motion for Leave to File a Supplemental Submission in Support of its Petition for Attorneys' Fees (Doc. 178), DENIES Defendant First Care's Motion to Strike the Declaration of Sharon Miller included in Plaintiff's Opposition Memorandum (Doc. 155), GRANTS Plaintiff CareFirst's *595 Motion for Leave to File Sur-Reply in Opposition to Defendant First Care's Petition for Attorneys' Fees (Doc. 156), and DISMISSES AS MOOT Defendant First Care's Motion to Strike as Untimely Plaintiff CareFirst's Reply filed by Plaintiff First Care (Doc. 168).
I. Pending Motions
On September 2, 2005, this Court ordered that motions pending before it be held in abeyance until the matter on appeal had been decided and a mandate issued. The mandate was issued on February 3, 2006. Accordingly, the Court will now consider the pending motions.
A. Defendant First Care's Motion for Leave to File a Supplemental Submission in Support of its Petition for Attorneys' Fees (Doc. 178).
The Court will begin with Defendant First Care's. Motion for Leave to File a Supplemental Submission in Support of its Petition for Attorneys' Fees (Doc. 178). Local Civil Rule 7(F)(1) provides that leave of court must be obtained before a supplemental motion may be submitted.
Defendant First Care filed this motion on February 6, 2006, after the mandate from the appellate court was issued. It asks to supplement its motion for attorney' Cues to cover events that occurred after this Court entered summary judgment on November 2, 2004 and after Defendant First Care filed its petition for attorneys' fees on November 5, 2004, pointing specifically to CareFirst's motion on March 14, 2005 to supplement the record on appeal. Plaintiff CareFirst objects to Defendant First Care's motion to supplement, arguing that the motion practice at issue related to the appeal and that costs on appeal do not include attorneys' fees.
The problem with Plaintiff CareFirst's argument is that the motion practice they instigated before the United States Court of Appeals for the Fourth Circuit in relation to this motion was deemed by the appellate court to have occurred before the wrong court. The appellate court ended up instructing Plaintiff CareFirst to seek relief from this Court, noting that Local Appellate Rule 10(e) "states that disputes concerning the composition of the record on appeal should be resplved in the district court in the first instance." CareFirst of Maryland v. First Care, P.C., CA-04-191-2 (4th Cir. February 7, 2005). Indeed, the appellate court found it "particularly appropriate in the instant case," see id. at 2, probably because, as this Court concluded in its Order dated April 29, 2005, that Plaintiff CareFirst's motion to supplement the record was an effort to blame this Court for its own inattention to deadlines. See April 29, 2005 Order at 6-7 (Doc. 173). Accordingly, the Court GRANTS Defendant First Care's Motion for Leave to File a Supplemental Submission in Support of Petition for Attorneys' Fees and the Clerk is DIRECTED to file the Supplemental Submission. Pursuant to Local Rule 7, Plaintiff CareFirst will have eleven (11) days from the date of this Order to file a responsive brief and Defendant First Care may file a rebuttal brief within three (3) days after service of the reply brief.
B. Defendant First Care's Motion to Strike the Declaration of Sharon Miller included in Plaintiff's Opposition Memorandum (Doc. 155).
On November 22, 2004, Defendant First Care filed a Motion to Strike the Declaration of Sharon Miller, which Plaintiff CareFirst had filed in its response to Defendant First Care's motion for attorneys' fees. Defendant First Care made this request arguing that Plaintiff CareFirst was attempting "to submit (and previously *596 undisclosed) expert testimony and opinions . . . to shoehorn new opinions into a closed record so that [it] can improve its appellate arguments," particularly with respect to her new declaration that there has been a "blurring" of lines between health care insurers and providers. Def.'s Mot. to Strike Decl. of Sharon Miller at 1 (Doc. 155). In Defendant First Care's view, this new testimony had the potential to prejudice defendants on appeal. Given that the appellate court has decided this case in Defendant First Care's favor, their concerns in this regard were unmerited and are subsequently moot. Moreover, with respect to their argument that such testimony is "immaterial" to the award of attorneys' fees in this case under the "exceptional" case analysis provided for by 15 U.S.C. § 1117(a), the Court declines to limit Plaintiff CareFirst's ability to adequately defend itself against an award of attorneys' fees in this manner or at this time. Accordingly, Defendant First Care's motion to strike is DENIED.
C. Plaintiff CareFirst's Motion for Leave to File Sur-Reply in Opposition to Defendant First Care's Petition for Attorneys' Fees filed by Plaintiff CareFirst (Doc. 156).
On November 23, 2004, Plaintiff CareFirst filed Motion for Leave to File Sur-Reply in Opposition to First Care's Reply in Support of their Petition for Attorneys' Fees. (Doc. 156). Local Civil Rule 7(F)(1) provides that leave of court must be obtained before a supplemental motion may be submitted. Plaintiff CareFirst's motion is GRANTED and the Clerk is DIRECTED to file the Sur-Reply. No further motions shall be permitted without prior permission of the Court. The parties may utilize the scheduled hearing to address and contest the other's arguments.
D. Defendant First Care's Motion to Strike as Untimely Plaintiff CareFirst's Reply filed by Plaintiff First Care (Doc. 168).
On November 19, 2004, Plaintiff CareFirst filed a Motion for Reconsideration in response to this Court's order granting Defendant First Care's motion for summary judgment. (Doc. 154). On November 29, 2004, at the request of both parties, this Court granted Defendant First Care an extension of time to respond to Plaintiff CareFirst's motion, extending the time by three days to December 3, 2004. Pursuant to Local Rule 7, Plaintiff CareFirst's Reply would therefore be due by December 8, 2004, as weekends are not included as part of the three-day reply deadline. On December 10, 2004, the Court denied Plaintiff CareFirst's Motion for Reconsideration. Meanwhile, on that same date, Plaintiff CareFirst untimely filed its Reply. The Court clearly did not consider Plaintiff CareFirst's motion, as it had issued its order prior to receiving it. Nevertheless, Defendant First Care's Motion to Strike is based in part on Plaintiff CareFirst's "vitriolic tone" because Plaintiff CareFirst describes Defendant First Care's opposition to its motion to reconsider as "sycophantic" because it agreed with the Court's summary judgment analysis. See Pl.'s Reply Brief in Supp. of Mot. for Reconsideration at 2 (noting Defendant First Care's "sycophantic rhetoric") (Doc. 167). Plaintiff Care-First's tone was indeed inappropriate. The Court, however, DISMISSES AS MOOT Defendant First Care's motion to strike, as the Court did not consider Plaintiff CareFirst's reply, as it was untimely filed, and it clearly did not prejudice Defendant First Care in any way. The Court also prefers to let the record fully reflect Plaintiff CareFirst's conduct in this litigation.
*597 II. Possible Sanctions
A federal court "possesses the inherent power to regulate litigants' behavior and to sanction a litigant for bad-faith conduct." In re Weiss, 111 F.3d 1159, 1171 (4th Cir.1997). Indeed, "[c]ourts of justice are universally acknowledged to be vested, by their very creation, with power to impose silence, respect, and decorum, in their presence, and submission to their lawful mandates." Anderson v. Dunn, 6 (Wheat.) 204, 227, 5 L.Ed. 242 (1821). Courts, therefore, have inherent discretion to impose sanctions, which are "governed not by rule or statute but by the control necessarily vested in courts' to manage their own affairs so as to achieve the orderly and expeditious disposition of cases." Link v. Wabash R. Co., 370 U.S. 626, 630-31, 82 S.Ct. 1386, 8 L.Ed.2d 734 (1962). "A primary aspect of that discretion is the ability to fashion an appropriate sanction for conduct which abuses the judicial process." Chambers v. NASCO, Inc., 501 U.S. 32, 44-45, 111 S.Ct. 2123, 115 L.Ed.2d 27 (1991).
"[F]ormal rules and legislative dictates" do not limit district courts'"power to control misbehaving litigants." Republic of Philippines v. Westinghouse Elec. Corp., 43 F.3d 65, 73 (3rd. Cir.1994). Accordingly, "[a] court may invoke its inherent power in conjunction with, or instead of, other sanctioning provisions." In re Weiss, 111 F.3d at 1171. Pursuant to FED. R. Civ. P. 11(B), a court, "[o]n its own initiative . . . may enter an order describing the specific conduct that appears to violate subdivision (b) and directing an attorney, law firm, or party to show cause why it has not violated subdivision (b) with respect thereto." Subdivision (b) of Rule 11 provides:
By presenting to the court (whether by signing, filing, submitting, or later advocating) a pleading, written motion, or other paper, an attorney or unrepresented party is certifying that to the best of the person's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances,
(1) it is not being presented for any improper purpose, such as to harass or to cause unnecessary delay or needless increase in the cost of litigation;
(2) the claims, defenses, and other legal contentions therein are warranted by existing law or by a nonfrivolous argument for the extension, modification, or reversal of existing law or the establishment of new law;
(3) the allegations and other factual contentions have evidentiary support or, if specifically so identified, are likely to have evidentiary support after a reasonable opportunity for further investigation or discovery; and
(4) the denials of factual contentions are warranted on the evidence or, if specifically so identified, are reasonably based on a lack of information or belief.
FED. R. Civ. P. 11(b). In this way, under Rule 11, papers submitted before a court must be filed for a proper purpose. The legal contentions must have a sufficient basis in law, and the claims must have a sufficient basis in fact. Otherwise, sanctions are warranted. See Chaplin v. Du Pont Advance Fiber Systems, 303 F.Supp.2d 766, 769 (E.D.Va.2004).
In addition, Local Civil Rule 83.1(L) of the United States District Court of the Eastern District of Virginia requires that "[a]ll counsel admitted to practice before this Court or admitted for the purpose of a particular proceeding pro hac vice shall be admitted subject to the rules, conditions, and provisions set forth in full as Appendix B to these Local Rules." The rule in Appendix B particularly relevant to this case is Federal Rule of Disciplinary Enforcement *598 IV, Standards of Professional Conduct. It provides:
A. For misconduct defined in these Rules, and for good cause shown, and after notice and opportunity to be heard, any attorney admitted to practice before this Court may be disbarred, suspended from practice before this Court, reprimanded or subjected to other disciplinary action as the circumstances may warrant.
B. Acts or omissions by an attorney admitted to practice before this Court, individually or in concert with any other person or persons, which violate the Virginia Rules of Professional Conduct adopted by this Court shall constitute misconduct and shall be grounds for discipline, whether or not the act or omission occurred in the course of any attorney-client relationship. The Rules of Professional Conduct adopted by this Court are the Rules of Professional Conduct adopted by the highest Court of the state in which this Court sits, as amended from time to time by that state Court, except as otherwise provided by specific Rule of this Court after consideration of comments by representatives of bar associations within the state.
After reviewing the Virginia Rules of Professional Conduct, Rule 1.1 (Competence), Rule 1.3 (Diligence), Rule 3.1 (Meritorious Claims and Contentions), and Rule 3.4 (Fairness to Opposing Party and Counsel), arguably apply in this case, as detailed below. When finding such misconduct, discipline is warranted.
Sanctions of any kind are serious. Consequently, when requesting a show cause order sua sponte, "a court is obliged to use extra care in imposing sanctions on offending. lawyers." Hunter v. Earthgrains, 281 F.3d 144, 151 (4th Cir.2002). It must "particularize the behavior it deems sanctionable." Id. at 157. The Court hereby DIRECTS Plaintiff CareFirst to SHOW CAUSE why it and its client have not violated subdivision (b) of Rule 11 and Local Civil Rule 83.1(L) and why the Court, under its own inherent powers to sanction conduct, should not order sanctions in this case given the conduct described below.
A. Improper Purpose
Plaintiff CareFirst should address why their filing of the motions and pleadings in this case were not filled for an "improper purpose, such as to harass or to cause unnecessary delay or needless increase in the cost of litigation." FED. R. Civ. P. 11(b)(1). The list provided in the rule sets forth a non-exclusive list of improper purposes, and "[t]he enumerated improprieties are examples only of the type of conduct proscribed by the Rule." In re Computer Dynamics Inc., 252 B.R. 50, 57 (Bkrtcy.E.D.Va.1997). Improper conduct may therefore include a variety of behavior. "To harass or to cause unnecessary delay or needless increase in the cost of litigation" are therefore merely examples provided for in the rule. FED. R. Civ. P. 11(b).
When determining improper conduct, the United States Court of Appeals for the Fourth Circuit has explained that the guiding principle is whether "the purpose to vindicate rights in court [is] central and sincere." In re Kunstler, 914 F.2d 505, 518 (4th Cir.1990). A party's sincerity comes into question when excessive motions are filed. Indeed, "[f]iling of excessive motions may sometimes constitute `harassment' under the rule even if the motions are well grounded." Id. The appellate court goes on to explain that "[r]epeated filings, the outrageous nature of the claims made, or a signer's experience in a particular area of law, under which baseless claims have been made, are all appropriate indicators of an improper purpose." *599 Id. at 519. A finding that counsel never intended to litigate an action also supports a finding of improper purpose. Id. Obviously, filing excessive motions could also needlessly increase the cost of litigation.
In its summary judgment order, the Court marveled at the volume of filings, many appearing to be baseless, generated in this case. Nov. 2, 2004 Order at 20 (Doc. 148); Carefirst of Maryland, Inc. v. First Care, P.C., 350 F.Supp.2d 714, 726 (E.D.Va.2004). It is also concerned by Defendant First Care's contention that "CareFirst had grown accustomed to bullying physicians and small companies into submission, `prevailing' against dozens of third-party users in a crowded trademark field who could not, or would not, muster the resources necessary to engage in federal court litigation." Def.'s Reply to Pl.'s Brief in Opp. to Mot. for Attorneys' Fees at 2 (Doc. 153). As an example of this conduct, Defendant First Care alleges that Plaintiff CareFirst, through counsel and prior to the instigation of this litigation, threatened Marc Mertz, Defendant First Care's administrator, and told Mr. Mertz "not, to tell his attorney about the conversation." Def.'s Brief in Supp. of Mot. for Attorneys' Fees at 9 (Doc. 150).[1] Defendant First Care goes on to assert that Mr. Mertz was told during the course of a third-party deposition taken regarding another other action by Ruth Mae Finch, a Care-First attorney, that if "First Care did not voluntarily change its name within two weeksCareFirst would sue First Care and take all of its profits for the past nine years." Id. This same threat was repeated by cell phone by Barth X. deRosa, another CareFirst attorney. Id. at 10, Ex. 1 (Marc Mertz Declaration). According to Defendant First Care, Attorney Finch told Mr. Mertz to not to tell his attorney about the conversation because the attorney "will get excited about it." Id.[2] Certainly, if after an evidentiary hearing the Court finds this conduct occurred, such conduct might suggest that the improper purpose of harassment colored this case from the start and that Plaintiff CareFirst's dilatory conduct, frivolous filings, and abusive language were simply extensions of its early behavior.
Similarly, sanctions are also proper when a motion or pleading is filed "without a sincere intent to pursue it." In re Kunstler, 914 F.2d at 518. Although the Court notified both parties that it intended to issue a summary judgment order and therefore no trial-related motions were necessary, Plaintiff CareFirst nevertheless proceeded to file a motion in limine. Surely Plaintiff CareFirst had no intention of pursuing this motion when it knew the Court planned to issue summary judgment *600 and any purported lack of understanding of this fact strains credulity. At the final pre-trial conference on October 26, 2004, the Court indicated, more than once, it was concerned about the rapidly approaching trial date but would attempt to order summary judgment. The Court went on to inform the parties that they would be notified if it planned to enter summary judgment:
If I do, if I find that summary judgment is appropriate, I may enter summary judgment and tell you I have entered summary judgment and then get the opinion out later. There's a volume of information here. But we'll see where we're going.
October 26, 2004 Final Pre-trial Conference, Tr. at 105, 11. 12-15 (Doc. 165). At the end of the hearing, the Court reiterated that it would make every effort to decide the case on summary judgment to avoid additional expense to the parties:
We'll try it. If I don't reach summary judgment. I'm going to do my darndest to arrive at summary judgment if I possibly can to avoid a week-long trial which I think would be unduly expensive on everyone.
Tr. at 111, ll. 16-19. On October 29, 2004, the Court's law clerk called the parties to inform them the Court was going to enter summary judgment and that no trial-related motions should be filed. Defendant First Care understood this instruction; Plaintiff CareFirst did not, preferring to file a motion in limine instead of a reply to Defendant First Care's brief in opposition to their summary judgment motion (a motion, notably, filed only five business days prior to the final pre-trial conference).[3] In spite of the untimeliness of their summary judgment motion, Plaintiff CareFirst blamed this Court for their inability to file a reply to Defendant First Care's opposition to their motion, filing a Motion to Supplement the Record on Appeal pursuant to Local Rule 10(e) of the United States Court of Appeals for the Fourth Circuit[4] to maintain that this *601 Court instructed them not to file a reply.[5] Only now does Plaintiff CareFirst take some sort of responsibility for its actions, admitting it "misinterpreted" the Court's instruction. Pl.'s Reply to Def.'s Supp. Submission in Supp. of Attorneys' Fees at 3 (Doc. 179). Somehow, Plaintiff CareFirst took the Court's instruction as allowing trial-related motions but prohibiting summary judgment-related motions. The Court expects to be briefed on Plaintiff CareFirst's sincerity in actually pursuing the motion in limine when the Court clearly articulated its intention to conclude the case on summary judgment.
Moreover, Plaintiff CareFirst's repeated inattention to detail and problems with deadlines and following court orders and rules suggests to this Court a lack of commitment and sincerity to properly prosecute this case. The following chart indicates the problems Plaintiff CareFirst had conducting this litigation:


________________________________________________________________________________________________
Incident                                             Location in Record      Problem
________________________________________________________________________________________________
Plaintiff CareFirst failed timely to produce         Magistrate Judge        Compliance with
  documents in response to defendants' request       Stillman's August 13,   court rules;
  for production.                                    2004 Order at 5         timeliness.
                                                     (Doc. 31).
________________________________________________________________________________________________
Plaintiff CareFirst failed to furnish a privilege    Id.; Magistrate         Compliance with
  log that satisfies the requirements of Fed.        Judge Stillman's        court rules,
  R.Civ.P. 26(b)(5). The Magistrate Court            Order dated Nov. 2,     inattention to
  ordered Plaintiff CareFirst to produce a revised   2004 (Doc. 147).        detail; timeliness.
  log by August 17, 2004. Plaintiff CareFirst
  produced a privilege log of forty-two pages on
  August 20, 2004, three days after the
  court-imposed deadline.
________________________________________________________________________________________________
Plaintiff CareFirst made objections to Defendant     Magistrate Judge        Compliance with
  First Care's interrogatories and requests for      Stillman's August 13,   court rules,
  production that were broad and general,            2004 Order at 5         inattention to
  providing little guidance to the Court as to       (Doc. 31).              detail.
  the precise nature of the objections and less
  help in resolving them.
________________________________________________________________________________________________
Plaintiff CareFirst submitted an Opposition to       Id. at 6; see also      Inattention to
 Defendant First Care's Second Motion to             Pl.'s Opp. to Def.'s    detail.
 Compel Production that contained "numerous          Second Mot. to
 factual errors and mistakes in its                  Compel at 2-3 (Doc.
 representations to the Court in prior pleadings     24).
 opposing defendants' instant motions to compel."
 Plaintiff CareFirst conceded that it:
1. Confused the extension of time granted
   Defendant First Care with another infringement
   action pending in North Carolina.
2. Mis-characterized the status of production in
   response to Defendant First Care's Motion
*602
 to Compel by incorrectly stating it when it
 had produced "nearly 2,500 pages of
 documents."
3. Referred to three types of documents,
   stating they had been produced when they
   had not.
________________________________________________________________________________________________
Plaintiff CareFirst concedes it missed the           Pl.'s Mot. and Br. in   Timeliness,
 deadline of September 24, 2004 to provide           Supp. of its Mot. for   inattention to
 its rebuttal to Defendant First Care's expert       Enlargement of          detail; blaming
 report. After a telephone conference, Magistrate    Time Within Which       others for the
 Judge Stillman ordered Plaintiff CareFirst to       to Submit an Expert     problem.
 provide its rebuttal by October 4, 2004 and         Rebuttal Report at 2
 continued the hearing to October 5, 2004.           and 3 (Doc. 78); Oct.
                                                     5 Hearing, Trans. at
                                                     11-13 (Doc. 130).
At the October 5, 2004 hearing, Mr. Christopher
Collins, an attorney for Plaintiff CareFirst
"accepted whatever responsibility there is for the
missing deadline." In his brief, however, he
stated the problem occurred in part because,
although he tried to contact the lead counsel for
Defendant First Care, he had no success. See
Pl.'s Mot. and Br. in Supp. of its Mot. for
Enlargement of Time Within Which to Submit an
Expert Rebuttal Report at 3 (Doc. 78). Yet, at
the hearing, he suggested the problem occurred
because of his local counsel.
________________________________________________________________________________________________
Barth X. deRosa, Plaintiff CareFirst's lead          October 12, 2004        Timeliness;
 counsel, was required to appear before               Hearing, Trans 4-6,       inattention to
 Magistrate Judge Stillman on October 12, 2006        11 (Doc. 115); Nov.       detail; blaming
 in order to answer questions under oath.             2, 2004 Order at 6        others for the
 Magistrate Judge Stillman stated:                    (emphasis added)          problem; falsely
                                                      (Doc. 147).               accusing Defendants
                                                                                of causing the
                                                                                problem.
  I have reviewed the pleadings. There are
    confessions of error made repeatedly. The
    Court has made determinations about dilatory
    conduct and failure to comply.... In
    the most recent of the affidavits that I
    have seen from you, you confess chagrin, if
    not outright embarrassment, that certain
    documents were not produced pursuant to
    this Court's order of August 13, 2004, and
    there was production promised both on
    October 5th and October 8th. What do
    you want to say to round out my, the
    Court's, understanding of what you're
    doing with the document production? Because
    you appear to be the man in charge
    of that.
Mr. deRosa responded by saying he was away on
 vacation when the Magistrate Court issued its
 August 13th order, stating:
*603
  I was dealing with my people by telephone.
    I requested those people to search my
    office, to search other people's offices for
    files regarding that matter, and I had
    assumed that that in fact, did occur. It
    wasn't until just the other day when I
    found out that it did not occur to the
    degree I expected.
While Magistrate Judge Stillman did not find bad
 faith at that point, he observed he was
 troubled by the fact that Mr. deRosa had worked
 on this type of litigation since 1983.
On November 2, 2004, in his Sanctions Order,
 Magistrate Judge Stillman expressed his
 surprise to how Mr. deRosa reacted to Defendant
 First Care's Motion for Sanctions:
   The Court is especially surprised by Mr. de
     Rosa's reaction to defendant's motion,
     given that he had not verified compliance
     himself. When confronted with this
     omission upon receipt of defendants'
     motion on October 1, 2004, Mr. deRosa did
     not acknowledge that plaintiff had
     somehow withheld or failed to claim
     privilege for documents subject to the Court's
     August 13, 2004 order. Rather, in a letter to
     defendants, Mr. deRosa worte that plaintiff
     has `complied with the Court's August
     13
     Order ...' and he accused defendants' motion
     of being `nothing more than a litigation
     tactic designed improperly to waste
     the Court's and the parties time and
     money."
________________________________________________________________________________________________
At the October 26, 2004 sanctions hearing,           Oct. 26, 2004           Dilatory conduct;
 Magistrate Judge Stillman stated that he had        Hearing, Trans. at        disregard of
 Judge Stillman stated he had "observed              4 (Doc. 137); Nov. 2,     the Court's
 a pattern of dilatory conduct and disregard of      2004 Order at 4           orders;
 the Court's orders and the Federal Rules of         (Doc. 147).               compliance with
 Civil Procedure on the part of ... the                                        court rules.
 plaintiffs." Oct. 26 Hearing, Trans. 4
 (Doc. 137).
Magistrate Judge Stillman concluded:
1. While there was "substantial evidence for
    which the Court could infer bad faith," the
    Court was "persuaded by the
    representations of plaintiff that the discovery
    shortcomings were the result of inexcusable
    inadvertence and lack of diligence";
2.  Defendants were prejudiced by plaintiff's
      non-compliance with a Court order to
      produce documents about third party use
      and by its filing of a privilege log one
      month before trial;
*604
3.  Plaintiff CareFirst must produce all
     documents added to the privilege log on
     October 8, 2004;
4.  Plaintiff CareFirst must supplement its
      answers to Defendants' Interrogatories
      No. 15 and 18;
5.  Plaintiffs CareFirst must compensate
      Defendant First Care $3000 in sanctions
      for attorneys' fees and expenses incurred
      in bringing the motion for sanctions.
________________________________________________________________________________________________
Plaintiff CareFirst failed to comply with the Rule   Order dated Apr. 29,    Compliance with
  16(b) Scheduling Order, which required it to        2005 (Doc. 173).         court orders;
  distribute a proposed final draft to all other                               inattention to
  counsel and unrepresented parties on or before                               detail;
  October 22, 2004. Plaintiff CareFirst did not                                timeliness.
  distribute the proposed final draft until October
  26, 2004, four days after the October 22,
  2004 deadline, causing the Court to have to
  take a recess at the pretrial conference to
  accommodate Plaintiff CareFirst's oversight.
As described in detail supra, Plaintiff CareFirst    Order dated Apr. 29,    Compliance with
 filed a motion in limine after the Court             2005 (Doc. 173).         court orders;
 informed it that it planned to enter summary                                  inattention to
 judgment and not to file trial-related motions.                               detail.
________________________________________________________________________________________________
As described in detail supra, Plaintiff CareFirst    CareFirst of Maryland   Compliance with
 incorrectly filed its motion to supplement the      v. First Care,            court rules;
 record in the United States Court of Appeals        P.C., CA-04-191-2         inattention to
 for the Fourth Circuit in spite of the fact that    (4th Cir. February        detail; blaming
 Local Rule 10(e) of the United States Court of      7, 2005); Pl.'s Reply     others for the
 Appeals for the Fourth Circuit requires             to Def.'s Supp.           problem.
 differences regarding the record to be settled      Submission in
 by the district court.                              Supp. of Attorneys'
                                                     Fees at 3 (Doc.
                                                     179).
In its motion, as described supra, Plaintiff
 Care-First blamed this Court for its failure to
 file a reply to Defendant First Care's opposition
 to its motion for summary judgment, even though
 Plaintiff CareFirst's motion for summary judgment
 was filed only five days prior to the pretrial
 conference and could not have matured
 before that time.
Now, in its Reply to Defendants' Supplemental
 Submission in Support of Attorneys' Fees,
 Plaintiff CareFirst suggests that the problem
 arose because the "telephonic contacts were
 relayed through two sets of counsel" and that,
 "given that the second call from chambers
 personnel was reported to counsel right as
 CareFirst was preparing to file its own
 summary judgment reply brief, it is neither
 surprising nor evidence of bad faith that the
*605
 contents of those messages were
 misinterpreted ...."
________________________________________________________________________________________________
As described supra, Plaintiff CareFirst's reply to   Reply Brief to Def.'s   Timeliness.
 Defendant First Care's opposition to Plaintiff's     response to Motion
 motion for reconsideration was late.                 to Reconsider (Doc.
                                                      167).
________________________________________________________________________________________________

As the above list indicates, Plaintiff Care-First exhibited a pattern of conduct throughout this litigation evidencing a problem with meeting deadlines, an inattention to detail, an inability to follow court orders, a problem with complying with court rules, and an penchant for blaming others when problems arose. See Cannon v. Cherry Hill Toyota, Inc., 190 F.R.D. 147, 161 (D.N.J.1999) (observing that "[t]he invocation of [a district court's] inherent powers is particularly appropriate when an attorney's conduct has been pervasive and amounts to violations of several rules, and appears . . . to demonstrate a course of bad faith actions that transcend any rule or rules of the Court"). These problems, which occurred constantly, indicates a lack of sincerity and diligence on Plaintiff CareFirst's part to properly prosecute this case. As the discovery problems Magistrate Judge Stillman encountered reveal, the attorneys for Plaintiff CareFirst seem to have obstructed the progress of the case whenever they could. The Court expects to be briefed on Plaintiff CareFirst's sincerity in actually pursuing this case instead of harassing the defendants when the attorneys for Plaintiff CareFirst seemed unable to meet deadlines, follow the rules, or listen to either Magistrate Judge Stillman or this Court. See Fed.R.Civ.P. 11(b) and Local Rule 83.1(L). Should Defendant First Care bring other incidents to the Court's attention in its Brief, the Court shall consider them.
Finally, and most importantly with respect to the improper purpose prong of Rule 11 as well as the Court's inherent ability to sanction litigants, the Court has genuine cause to make a finding whether or not Plaintiff CareFirst and/or its attorneys needlessly increased the cost of litigation. In this case, Defendant First Care maintains they would have changed their name if Plaintiff CareFirst "compensated First Care for the out-of-pocket expenses incurred from their legal defense and absorbed the cost of new signage, new letterhead, etc." Id. at 6. According to Defendant First Care, Plaintiff CareFirst rejected this offer, stating it does not pay "stipends to infringers." Id. at 6 (citing Ex. 7, Declaration of Jason C. Kravitz).[6] If this so, this Court cannot comprehend why Plaintiff CareFirst would prefer to generate for their client what must be close to $500,000 in legal fees[7] instead of settling this matter for what would be a *606 paltry sum in comparison and in a way that would have achieved what its client wanted, namely that First Care stop using its name. Over the course of the past fifty years of trying, defending, and judging cases, the undersigned has always understood that a cardinal rule of the practice of law has been to ask this question: does the cost of litigation exceed the result obtained? The question arises as to whether the client or counsel understands basic principles of business and economics and how these principles affect lawsuits.
All of this raises several ethical questions in this Court's mind. If you can settle something for less than one percent of the expected cost of litigation and achieve the client's purpose, is litigation appropriate? If a client endorses conduct by counsel that is directly contrary to economic reality, does this mean that the client is acting maliciously, particularly when the attorneys for the client represent that the client's policy is to settle cases?[8]See Pl.'s Mem. in Opp. to Def.'s Pet. in Supp. of Attorneys' Fees at 13 n. 33 (Doc. 152). What conclusion should a court draw at the outset of a problem when the cost of litigation will probably exceed the benefit to a client by hundreds of thousands of dollars? What conclusion should a court draw when a plaintiff requests $28 million in damages in a case which, as detailed infra, seemed to have little or no chance of success? With respect to the attorneys, given the volume of papers filed in this case, the Court must determine whether they proceeded to litigate because the legal fees generated from prosecuting the case would total far more than the fees they would generate from settling the casealthough, given their lack of attention to detail and problems complying with court orders and rules, ineptitude may indeed be a factor. Accordingly, both the attorneys for Plaintiff CareFirst and the Plaintiff CareFirst itself should address why their conduct in this case was not intended to increase the costs of litigation and to harass the defendants rather than to achieve a limited purpose.
B. Frivolous Legal and Factual Claims
Plaintiff CareFirst should next address why it and its attorneys do not warrant sanctions for filing frivolous legal arguments and claims lacking sufficient factual basis.[9] Rule 11(b)(2) requires that "the claims, defenses, and other legal contentions therein [must be] warranted by existing law or by a nonfrivolous argument for the extension, modification, or reversal of existing law or the establishment of new law." "An assertion of law violates Rule 11(b)(2) when, applying a standard of objective reasonableness, it can be said that `a reasonable attorney in like circumstances could not have believed his actions to be legally justified.'" In re Sargent, 136 F.3d 349, 352 (4th Cir.1998) (quoting Cabell v. Petty, 810 F.2d 463, 466 (4th Cir.1987)). An unjustified legal contention thus occurs when "a reasonable attorney would recognize it as frivolous." Id. (quoting Forrest Creek Assocs. *607 v. McLean Say. & Loan Ass'n, 831 F.2d 1238, 1245 (4th Cir.1987)). Another way to understand a Rule 11(b)(2) violation is that is consists of a legal position that "has absolutely no chance of success under the existing precedent." Id. (quoting Brubaker v. City of Richmond, 943 F.2d 1363, 1373 (4th Cir.1991)).
Similarly, Rule (b)(3) provides that the allegations and factual contentions "have evidentiary support or, if specifically so identified, are likely to have evidentiary support after a reasonable opportunity for further investigation or discovery." "A complaint containing allegations unsupported by any information obtained prior to filing, or allegations based on information which minimal factual inquiry would disprove, will subject the author to sanctions." Chaudhry v. Gallerizzo, 174 F.3d 394, 410-11 (4th Cir.1999). When no factual basis for a claim exists, that claim violates Rule 11(b)(3). Chaplin, 303 F.Supp.2d at 771.
In this case, the Court is concerned whether both the legal contentions were frivolous and the claims lacked sufficient factual basis. As the Court noted in its Summary Judgment Order, Plaintiff Care-First failure to prove its claims was "spectacular." First, Plaintiff CareFirst failed to show any of the factors under the likelihood confusion prong of the two-prong analysis required to show trademark infringement and unfair competition. See 15 U.S.C. §§ 1114(1) and 1125.[10] For example, the evidence revealed that numerous usersusers Plaintiff CareFirst was aware ofutilized the mark, which strongly indicates a weak mark. Moreover, Plaintiff CareFirst's Vice President of Corporate Communications testified that, when the company communicates "to consumers and the general public" the CareFirst mark is always accompanied by "Blue Cross Blue Shield." See Def.'s Mot. for Summ. J. at Ex. 8, p. 115 (Gallant deposition) (Doc. 87). She also testified the mark was not well known outside of Maryland in 1995, when First Care, P.C. began using the name First Care, which directly contradicted any assertion that Defendant First Care adopted its name with the intent to trade on Plaintiff CareFirst's goodwill. Id. As for actual confusion, this Court found that Plaintiff CareFirst's own confusion survey showed that only two people out of 130 indicated actual confusion. On de novo review, the United States Court of Appeals for the Fourth Circuit reached the same conclusion. CareFirst of Maryland, Inc., 434 F.3d at 268 (finding the survey showed only two out of 130 people indicating actual confusion and stating that, "[a]lthough proof of actual confusion is not necessary to show a likelihood of confusion, the absence of any evidence of actual confusion over a substantial period of timehere, approximately nine yearscreates a strong inference that there is no likelihood of confusion. This important factor thus weighs heavily against CareFirst.").
Plaintiff CareFirst's dilution claim fared no better. The Dilution Act provides that "[t]he owner of a famous mark shall be entitled, subject to the principles of equity . . ., to an injunction against another person's commercial use in commerce of a *608 mark or trade name, if such use begins after the mark has become famous and causes dilution of the distinctive quality of the mark." 15 U.S.C. § 1125(c)(1).[11] In this case, Plaintiff CareFirst had a difficult time showing its mark was famous when Defendant First Care began using the First Care name in 1995in fact, there was substantial evidence in the record indicating that the mark was not famous when Defendant First Care began operating and was certainly not famous in Portsmouth and Chesapeake, Virginia. Plaintiff CareFirst's Vice President of Communications testified that the CareFirst name was not well-known throughout the country in 1995it was well known in Maryland. See Def.'s Mot. for Summ. J. at Ex. 8, p. 80-81 (Gallant deposition) (Doc. 87). When asked if the CareFirst name was well known in Virginia, Ms. Gallant testified that it was "less well known" than in Maryland. Id. In 1999, Ms. Gallant discussed the weakness of the CareFirst mark in a presentation, where she stated:
One of the things we've known for a while is the lack of identity between CareFirst and our HMOs. They carry the cross and shield, but there is a lack of identity clearly between us, not top-of-mind awareness.
See id. The record clearly revealed that the CareFirst mark was not a famous mark at the time First Care began operating under that name in 1995.
In spite of the above, Plaintiff CareFirst may have proceeded with this litigation with an unwarranted amount of confidence and arrogance. Plaintiff CareFirst should therefore next address why its attorneys do not warrant sanctions for filing frivolous legal arguments and claims lacking sufficient factual basis under Rule 11(b)(2) and (3), Local Rule 83.1, and the Court's inherent sanctioning power.
C. Abusive Language and Unprofessional Conduct
Sanctions may also be warranted against the attorneys for Plaintiff CareFirst for their inflammatory, abusive and vexatious language in the papers they filed before this Court as well as for the misstatements of facts contained in their sworn certifications. See Cannon, 190 F.R.D. at 163. The following excerpts from various papers filed by Plaintiff CareFirst "either cross the line from advocacy to impermissible personal recriminations, constitute unsubstantiated allegations, or contain out-right misstatements of fact." Id.
 In a letter to Defendant First Care, Mr. deRosa, counsel for Plaintiff Care-First, wrote he had "complied with the Court's August 13 Order," when he had not, and then accused Defendant First Care's motion of being "nothing more than a litigation tactic designed to improperly waste the Court's and *609 parties' time and money." Nov. 2, 2004 Order at 11 (Doc. 147).
 In its Opposition to Defendant's Motion to Compel, Plaintiff CareFirst attempted to project its own dilatory conduct onto the defendants, with phrases such as "[s]erved on the eve of the close of discovery of this matter, in an obvious and desperate attempt to disrupt the expert witness schedule and CareFirst's summary judgment motion preparation" and "[i]n stark contrast to the obstructive discovery tactics employed by First Care. . . ." Pl.'s Mem. in Opp. to Def.'s Mot. to Compel Production of Database Reports (Doc. 91). Noting that it was Plaintiff CareFirst that was found, on "multiple occasions," to have engaged in dilatory discovery, Magistrate Judge Stillman characterized this language as "inappropriately and unfairly attempt[ing] to impugn defendants' discovery efforts." Nov. 2, 2004 Order at 3, n. 1 (Doc. 147).
 In its Reply Brief in Support of its Motion for Reconsideration, Plaintiff CareFirst describes Defendant First Care's opposition to the motion as "sycophantic rhetoric." Pl.'s Reply Brief in Supp. of Mot. for Reconsideration at 2 (Doc. 167).
 In its Motion for Reconsideration, Plaintiff CareFirst accused this Court of "ignor[ing] modern day reality," "suspending common sense," "blindly" applying the wrong standard, "whitewashing" the similarities in the parties' services, and "failing to understand this case." Pl.'s Mot. for Reconsideration at 6, 12, 14, 23, and 28 (Doc. 154).
 As detailed supra, Plaintiff CareFirst accused this Court of preventing it from filing a reply brief to its motion for summary judgment when its motion for summary judgment was filed only five days prior to the pre-trial conference and could not have matured as required by the Scheduling Order.
 In its Memorandum in Opposition to Defendant First Care's Petition for Attorneys' Fees, Plaintiff CareFirst blames Defendant First Care for its own dilatory conduct, going so far as to characterize the defense utilized as consisting of the "Stalingrad defense," stating "Mike the Germans facing wave after wave of the `red horde,' Plaintiff was embrued [sic] with motion after motion and hearing after hearing. . . . It was Defendants' onslaught of excessive discovery requests and motion after motion that occasioned Plaintiffs `dilatory conduct.'" Pl.'s Mem. in Opp. to Def.'s Pet. for Attorneys' Fees at 17 (Doc. 152). Plaintiff CareFirst makes this accusation even though it was the plaintiff that, because of its refusal to follow court orders and rules of discovery, required Defendant First Care to file repeated motions in order to ensure compliance. Moreover, a Stalingrad defense is utilized by a defendant in an attempt to prevent discovery in order to prevent information from coming out; here, the defendant sought discovery and the disclosure of information.
Give the above, the attorneys for Plaintiff CareFirst should address why their conduct in this case was not abusive, vexatious, and inflammatory. Should Defendant First Care bring other instances of such conduct to the Court's attention, the Court will consider it.
III. Conclusion
Ultimately, the question is did the prosecution of this case exceed the bounds of propriety? The Court is very concerned about the tremendous waste of time and resources this case has caused when it *610 appears it may have been settled for the cost of replacing Defendant First Care's signage and letterhead. The Court can only speculate why the most efficient and economic solutions were not pursued by Plaintiff CareFirst, given its shaky legal arguments and the lack of sufficient facts to bolster its claims.
This Court is also struck by the willingness of Plaintiff CareFirst to create excuses and blame others whenever problems occurred in this case. Somehow, when something went wrong, there was always a reason: lack of communication between its own lawyers, lack of communication with its local counsel, and lack of flexibility from Defendant First Care. Indeed, the Court itself was not immune from Plaintiff CareFirst's accusations. After a while, the Court begins to wonder if it is dealing with UNRULY CHILDREN NOT USED TO NOT GETTING THEIR WAY instead of WELL-TRAINED AND WELL-COMPENSATED PROFESSIONALS. The fable of the boy who cried wolf comes to mindafter a while, repeated "mistakes" and "misinterpretations" begin to look like bad faith. In any event, the primary questions at the evidentiary hearing will be:
1. Is this case an exceptional one pursuant to 15 U.S.C. § 1117(a) warranting an award of attorneys' fees to Defendant First Care?
2. Are Defendant First Care's attorneys' fees reasonable?
3. Should the Plaintiff CareFirst be required to pay the fees?
4. Should the attorneys for Plaintiff CareFirst or the Plaintiff CareFirst itself be sanctioned?
5. If attorneys' fees are warranted, should the amount Plaintiff CareFirst pays be reduced and Plaintiff CareFirst's attorneys' sanctioned and ordered to bear a portion of or all of the fees?
6. Do those, if any who may be responsible for Defendant First Care's fees, have the ability to pay?
7. Are other sanctions appropriate against the attorneys for Plaintiff CareFirst and/or the Plaintiff CareFirst itself?
All of the parties shall brief these issues in response to this Order and an evidentiary hearing shall be held. The attorneys for Plaintiff CareFirst and the Plaintiff Care-First itself will have the opportunity to explain themselves and to show cause why they should not pay attorneys' fees and/or be sanctioned. The Court rarely sanctions parties sua sponte, but desires all of the parties to set forth their positions.
In any event, for the reasons stated herein:
1. Plaintiff CareFirst is ORDERED to SHOW CAUSE as to why, in addition to Defendant First Care's motion for attorneys' fees pursuant to 15 U.S.C. § 1117(a) and Fed. R.Civ.P. 54(d), sanctions pursuant to FED. R. CIV. P. 11, Local Rule 83.1, and the Court's inherent power to sanction litigants' behavior should not be imposed.
2. Plaintiff CareFirst and Defendant First Care are DIRECTED to brief the issue of whether sanctions should be imposed and, if so, the scope of such sanctions within twenty (20) days of the date of this Order. Both parties may submit a response to the other party's brief within three (3) days after the service of the opposing party's brief.
3. Because the client, CareFirst, may be subject to sanctions, Plaintiff CareFirst is NOTIFIED that, should Plaintiff CareFirst desire to submit a brief separate and apart from its attorneys' brief, the Court will allow it to do so. The Court will also *611 allow the client to appear at the hearing separate and apart from its attorneys.
4. The parties and, their attorneys are ORDERED to contact Beth Orga, the Court's Deputy Clerk, at XXX-XXX-XXXX so that an evidentiary hearing may be scheduled on attorneys' fees and sanctions. Given the briefing schedule, the evidentiary hearing should be scheduled to occur sometime after twenty-four (24) days of the date of this Order.
5. The Court GRANTS Defendant First Care's Motion for Leave to File a Supplemental Submission in Support of its Petition for Attorneys' Fees (Doc. 178). The Clerk is DIRECTED to file the Supplemental Submission. Pursuant to Local Rule 7, Plaintiff CareFirst will have eleven (11) days from the date of this Order to file a responsive brief and Defendant First Care may file a rebuttal brief within three (3) days after service of the reply brief.
6. The Court DENIES Defendant First Care's Motion to Strike the Declaration of Sharon Miller included in Plaintiff's Opposition Memorandum (Doc. 155).
7. The Court GRANTS Plaintiff CareFirst's Motion for Leave to File SurReply in Opposition to Defendant First Care's Petition for Attorneys' Fees (Doc. 156). No further motions shall be permitted without prior permission of the Court. The parties may utilize the scheduled hearing to address and contest the other's arguments with respect to attorneys' fees.
8. The Court DISMISSES AS MOOT Defendant First Care's Motion to Strike as Untimely Plaintiff CareFirst's Reply filed by Plaintiff First Care (Doc. 168).
The Clerk is DIRECTED to send by facsimile and United States mail a copy of this Order to all counsel of record, including local counsel, and to the Plaintiff.
IT IS SO ORDERED.
NOTES
[1]  The Court is aware that Rule 11 only applies to papers filed before the Court. Should the Court desire to sanction this specific conduct, it will do so under its general and inherent powers to do so or under Local Rule 83.1. The Court describes this conduct at this juncture because it suggests Plaintiff CareFirst utilized harassing tactics throughout its dealings with Defendant First Care.
[2]  Plaintiff CareFirst denies this allegation, arguing that such communication would have been included in its cease and desist letter and was not. Plaintiff CareFirst also includes a declaration by the court reporter at the deposition that she heard Attorney Finch advise Mr. Mertz that, because the names were so similar, she would "be entitled to file litigation against his company" and that she did not overhear the "he will get excited about it" comment. Pl.'s Mem. in Opp. to Def.'s Mot. for Attorneys' Fees at Ex. H. In any event, Mr. Mertz was so upset by the encounter that he wrote the CEO of CareFirst. Def.'s Mem. in Supp. of Mot. for Attorneys' Fees at Ex 1 (Doc. 150). (The letter is attached as Exhibit 1A). According to Mr. Mertz, he received a letter from Mr. Livio Broccolino, CareFirst's deputy counsel, confirming that the attorneys were "truly representing [CareFirst's] wishes" and he had "no evidence of [the attorneys] being overzealous." Id. (The letter is attached as Ex. 1B).
[3]  As the Court noted in its Order dated April 29., 2005 addressing this issue, the Scheduling Order for this case states:

Disposition of motions for summary judgment maturing immediately preceding the final pretrial conference, or later, is left to the discretion of the court, and such motions may or may not be addressed prior to trial.
Rule 16(b) Scheduling Order ¶ 9 (May 26, 2004) (Doc. 173) (emphasis in original). See also Local Civil Rule 56(A) (stating "[n]o motion for summary judgment shall be considered unless it is filed and set for hearing or submitted on briefs within a reasonable time before the date of trial. . . ."). Defendant First Care filed its Motion for Summary Judgment on October 7, a month prior to the trial date. Plaintiff CareFirst, on the other hand, filed its Motion for Summary Judgment on October 19, 2004, five days prior to the final pre-trial conference. Under Local Civil Rule 7(F)(1), parties have eleven days to file a responsive brief and the moving party has three days in which to file a reply. As such, unless Defendant First Care responded to Plaintiff CareFirst's summary judgment motion almost instantly, it would not have been possible for Plaintiff CareFirst's motion to have matured at all before the final pretrial conferencemuch less immediately preceding the final pretrial conference. The Scheduling Order was clear: when motions for summary judgment are filed close to the final pretrial conference, the Court has the discretion to address such motions or not. Plaintiff Care-First, in fact, was fortunate that the Court even considered its Motion for Summary Judgment at all, as the Court could have disregarded it altogether.
[4]  Local Rule 10(e) of the United States Court of Appeals for the Fourth Circuit provides:

(1) If any difference arises about whether the record truly discloses what occurred in the district court, the difference must be submitted to and settled by that court and the record conformed accordingly.
(2) If anything material to either party is omitted from or misstated in the record by error or accident, the omission or misstatement may be corrected and a supplemental record may be certified and forwarded:
(A) on stipulation of the parties;
(B) by the district court before or after the record has been forwarded; or
(C) by the court of appeals.
(3) All other questions as to the form and content of the record must be presented to the court of appeals.
[5]  Ironically, Plaintiff's inattention to detail was repeated when it filed this motion. As detailed supra, Plaintiff CareFirst first filed this motion in the wrong court when it filed it in the appellate court. The appellate court subsequently instructed Plaintiff CareFirst to bring the motion before this Court.
[6]  Plaintiff CareFirst flatly denies this. Pl.'s Mem. in Opp. to Def.'s Mot. for Attorneys' Fees at 13 (Doc. 152). Notably, with respect to a proposed settlement conference, Jason Kravitz, an attorney for Defendant First Care, states in a letter to Christopher Collins, an attorney for Plaintiff CareFirst, that "I advised you a couple of months ago that First Care would be willing to consider a name change in exchange for a payment from CareFirst." Def.'s Reply in Supp. of Pet. for Attorneys' Fees at Ex. 6 (Doc. 153). Mr. Kravitz's letter was in response to a letter dated on October 20, 2004 by Barth X. deRosa, attorney for Plaintiff CareFirst, in which he made an offer of settlement, asking Defendant First Care to compensate Plaintiff CareFirst $750,000 by October 27, 2004.
[7]  The Court reaches this number based on the legal fees incurred by Defendant First Care.
[8]  Another alternative is that the client has not been paying attention, although the fact that Mr. Broccolino, CareFirst's deputy counsel, wrote a letter confirming that the attorneys were "truly representing [CareFirst's] wishes" and he had "no evidence of [the attorneys] being overzealous" suggests otherwise. Def.'s Mem. in Supp. of Mot. for Attorneys' Fees at Ex 1B (Doc. 150).
[9]  According to the Advisory Note to Rule 11, "sanctions involving monetary awards . . . may not be imposed on a represented party for causing a violation of subdivision (b)(2), involving frivolous contentions of law." Therefore, a sanction involving Plaintiff CareFirst under Rule 11, as a client, may not be monetary in nature. The Court may, however, sanction the client under its discretionary powers to issue sanctions.
[10]  When determining likelihood of confusion, actual confusion is not required; rather, courts should consider the following factors: "(1) the strength or distinctiveness of the mark; (2) the similarity of the two marks; (3) the similarity of the goods and services that the marks identify; (4) the similarity of the facilities that the two parties use in their businesses; (5) the similarity of the advertising the two parties use; (6) the defendant's intent; and (7) actual confusion." Id. "The factors are not of equal importance or equal relevance in every case." Petro Stopping Centers, L.P. v. James River Petroleum, 130 F.3d 88, 91 (1997).
[11]  Under § 1125, in determining whether a mark is distinctive and famous, a court may consider factors such as, but not limited to:

(A) The degree of inherent or acquired distinctiveness of the mark;
(B) The duration and extent of use of the mark in connection with the goods or services with which the mark is used;
(C) The duration and extent of advertising and publicity of the mark;
(D) The geographical extent of the trading area in which the mark is used;
(E) The channels of trade for the goods or services with which the mark is used;
(F) The degree of recognition of the mark in the trading areas and channels of trade used by the marks' owner and the person against whom the injunction is sought;
(G) The nature and extent of use of the same or similar marks by third parties; and
(H) Whether the mark was registered under the Act of March 3, 1881, or the Act of February 20, 1905, or on the principal register.
