                                 NOT FOR PUBLICATION WITHOUT THE
                                APPROVAL OF THE APPELLATE DIVISION
        This opinion shall not "constitute precedent or be binding upon any court ." Although it is posted on the
     internet, this opinion is binding only on the parties in the case and its use in other cases is limited . R. 1:36-3.




                                                         SUPERIOR COURT OF NEW JERSEY
                                                         APPELLATE DIVISION
                                                         DOCKET NO. A-3209-18T3

EBIN NEW YORK, INC.,

          Plaintiff-Appellant,

v.

HUNGSUK HAM, HEESOO HAM,
3H, INC., 3H IMPROVEMENTS,
LLC, 6H ENTERPRISE, LLC, 9H,
INC., 6H, INC., and 12H, LLC,

     Defendants-Respondents.
_______________________________

                   Submitted May 11, 2020 – Decided May 29, 2020

                   Before Judges Sabatino and Natali.

                   On appeal from the Superior Court of New Jersey, Law
                   Division, Bergen County, Docket No. L-8038-18.

                   Kim, Cho & Lim, LLC, attorneys for appellant (Joshua
                   Seoung Young Lim and Nicholas J. DuBois, on the
                   briefs).

                   Saiber LLC, attorneys for respondents (Joseph J.
                   Schiavone and Robert Patrick Vacchiano, on the brief).

PER CURIAM
      This appeal is from the trial court's February 15, 2019 order dismissing a

complaint for lack of personal jurisdiction over the named defendants. We

affirm.

      Plaintiff EBIN New York, Inc. ("EBIN") is a New Jersey-based company

that sells beauty supply products to retail stores. EBIN is incorporated in New

Jersey, and its principal place of business is in New Jersey.

      Defendants are related businesses collectively known as Coco Beauty

Supplies ("Coco"), and their principals. Coco owns and operates five retail

stores in Florida that sell beauty items. Coco is incorporated in Florida and does

not have any offices, employees, or assets in New Jersey.

      Beginning in 2016, EBIN dispatched sales representatives to Florida and

persuaded Coco to order some of its hair care and styling products. Coco made

multiple purchases from EBIN over the course of the next two years. After

receiving those orders, EBIN shipped the goods from New Jersey to Coco in

Florida. As described by a certification from one of Coco's principals, Heesoo

Ham, an EBIN salesperson would typically come to Florida to receive payment

for the goods in person.




                                                                          A-3209-18T3
                                        2
      Eventually, Coco failed to pay EBIN on several invoices totaling nearly

$13,000. Consequently, EBIN sued Coco and its principals in the Law Division

to collect on the unpaid balance.

      Coco moved to dismiss the complaint based on: (1) lack of in personam

jurisdiction in New Jersey, and (2) the doctrine of forum non conveniens. In

support of its motion, Coco submitted a certification from Ms. Ham describing

the parties' interactions and asserting that defendants have no minimum contacts

in this State.

      EBIN filed an opposing certification from its counsel, attaching certain

documents from the Internet reflecting Coco's social media activities. EBIN

argued that Coco had "minimum contacts" with this State arising out of its

repeated dealings with EBIN over a two-year period. EBIN further argued that,

assuming personal jurisdiction constitutionally exists in New Jersey over Coco,

it is not unduly inconvenient to litigate this collections case here rather than in

Florida.

      After considering the parties' contentions, the trial court granted

defendants' motion and dismissed the complaint. Among other things, the court

found that the record established neither general nor specific jurisdiction over

Coco in New Jersey. The court reasoned in its oral decision:


                                                                           A-3209-18T3
                                        3
                  The facts demonstrate that all the dealings were
            in Florida with a company that’s solely located in
            Florida. They - they [the Coco defendants] don’t
            engage in business outside of Florida. They have no
            assets, locations, employees, or bank accounts in New
            Jersey, never appointed an agent to accept service or
            process, they’ve never attended trade shows or other
            product marketing events in New Jersey, or traveled to
            New Jersey for any reason.

                   The fact that these two entities are doing business
            because a salesman from the plaintiff travels to Florida
            and - and solicited them in Florida and the only real
            dealing was that somebody in Florida on behalf of the
            defendants said they would purchase something and
            then the order got fulfilled through the plaintiff’s
            facility in New Jersey.

The court added this more generic observation:

            If we were going to find jurisdiction on that basis, I
            think we would open the floodgates that anybody who
            provides goods can always sue in - in their location,
            whether or not the other party has minimum contacts
            with the state generally or specifically. I don’t - I just
            don’t find it.

      The motion judge issued an implementing order and nine-page rider to the

order on February 15, 2019. The rider amplified his reasons for dismissing

EBIN’s complaint. The judge reiterated in his written opinion that EBIN did

not maintain minimum contacts with New Jersey sufficient to establish specific

jurisdiction, and that general jurisdiction was similarly lacking. He further

determined that Coco’s Internet advertisements and social media presence did

                                                                         A-3209-18T3
                                        4
not establish specific or general personal jurisdiction. The judge did not call for

jurisdictional discovery to amplify the record.

      Regarding forum non conveniens, the judge noted it was unnecessary for

him to reach the issue, but briefly addressed it in the interest of completeness.

The judge found that "while there is an interest in resolving [EBIN’s]

controversies at home, the transactions occurred in [Coco’s] stores," and

therefore "Florida law would apply, making Florida the best place to litigate the

case." Further, "to avoid difficulties, inconvenience, and expense, the litigation

should take place in the state where all witnesses and evidence are already

located." Accordingly, the judge found "[EBIN’s] arguments against dismissal

for forum non conveniens equally unavailing."

      In this ensuing appeal, EBIN argues the trial court erred in dismissing the

complaint. EBIN does not contest the court's finding of the absence of general

jurisdiction over Coco in New Jersey, but argues there is a sufficient

transactional nexus to create specific jurisdiction in this State. EBIN further

maintains that jurisdictional discovery should have been ordered, and that the

court also erred in deeming New Jersey an inconvenient forum.

      Having considered these arguments, we affirm the trial court's dismissal

of the complaint, substantially for the sound reasons expressed in its oral and


                                                                           A-3209-18T3
                                        5
written decisions. We further agree that the court did not misapply its discretion

in disallowing jurisdictional discovery. We add a few comments by way of

amplification.

      The governing principles of in personam jurisdiction under the Due

Process Clause have been well articulated in case law from the United States

Supreme Court, culminating in several opinions over the past decade that have

further illuminated those principles.

      Decades ago, in International Shoe Co. v. Washington, 326 U.S. 310, 316-

17 (1945), the Court first instructed that a nonresident defendant must have

certain "minimum contacts" with the forum state, "such that the maintenance of

the suit does not offend 'traditional notions of fair play and substantial justice.'"

(quoting Milliken v. Meyer, 311 U.S. 457, 463 (1940)). As the Court more

recently explained, the "primary focus of [the] personal jurisdiction inquiry is

the defendant’s relationship to the forum state." Bristol-Myers Squibb Co. v.

Superior Court of California, __ U.S. __, __, 137 S. Ct. 1773, 1779 (2017).

      In this context, the Court has recognized two types of personal

jurisdiction: "general (sometimes called 'all-purpose') jurisdiction and 'specific'

(sometimes called 'case-linked') jurisdiction." Id., __ U.S. at __ (citing

Goodyear Dunlop Tires Operations, S.A. v. Brown, 564 U.S. 915, 919 (2011)).


                                                                             A-3209-18T3
                                         6
Here, the absence of general jurisdiction over defendants is conceded. Hence,

only specific jurisdiction needs to be analyzed.

      To enable a state court to exercise specific jurisdiction over a nonresident

defendant, the lawsuit must "aris[e] out of or relate[e] to the defendant’s contacts

with the forum." Daimler AG v. Bauman, 571 U.S. 117, 127 (2014) (citing

Helicopteros Nacionales de Colombia, S.A. v. Hall, 466 U.S. 408, 414, n. 8

(1984)). There must be "an affiliation between the forum and the underlying

controversy, principally, [an] activity or an occurrence that takes place in the

forum State . . . ." Goodyear, 564 U.S. at 919.

      In determining whether there is a sufficient jurisdictional nexus between

the nonresident defendant and the forum state, courts must consider whether the

defendant "purposefully avail[ed] itself of the privilege of conducting activities

within the forum State," or "purposefully directed" its conduct into a forum

State. Hanson v. Denckla, 357 U.S. 235, 253 (1958); see also Asahi Metal

Industry Co. v. Superior Court of Cal., Solano Cty., 480 U.S. 102, 110 (1987).

      Beyond proof of purposeful availment, the plaintiff’s claim must "arise

out of or relate to" the defendant’s forum-related activities. Helicopteros

Nacionales, 466 U.S. at 414.




                                                                            A-3209-18T3
                                         7
      Finally, the exercise of jurisdiction must be reasonable under the

circumstances by comporting with notions of "fair play and substantial justice."

Asahi, 480 U.S. at 113-14; Burger King Corp. v. Rudzewicz, 471 U.S. 462, 477-

78 (1985).

      Our case law has followed these precepts. We have adopted an approach

to exercise jurisdiction over nonresident defendants "to the uttermost limits

permitted by the United States Constitution." Avdel Corp. v. Mecure, 58 N.J.

264, 268 (1971); see also R. 4:4-4. We have also acknowledged the fact-specific

nature of the jurisdictional assessment, which must be conducted on "a case-by-

case basis." Bayway Ref. Co. v. State Util., Inc., 333 N.J. Super. 420, 429 (App.

Div. 2000); see also Jardim v. Overley, 461 N.J. Super. 367 (2019); Lebel v.

Everglades Marina, Inc., 115 N.J. 317 (1989).

      To determine if a defendant’s contacts with New Jersey are sufficiently

purposeful, we examine the defendant’s "'conduct and connection'" with this

state, and assess whether the defendant should "reasonably anticipate being

haled into court" here. Bayway Refining, 333 N.J. Super. at 429 (citing World-

Wide Volkswagen Corp. v. Woodson, 444 U.S. 286, 297 (1980)); see also Waste

Mgmt. v. Admiral Ins. Co., 138 N.J. 106, 126 (1994).




                                                                         A-3209-18T3
                                       8
      The trial court correctly applied these principles. The record is bereft of

proof that Coco, a Florida enterprise, has minimum contacts with New Jersey.

Nor is there proof that Coco "purposefully availed itself" of this State.

Defendants' unrefuted certification shows that EBIN initiated the parties'

relationship by sending its sales force to Florida and persuading Coco to make

purchases. The orders were filled and sent to Coco in Florida. Coco did not

travel to New Jersey in connection with the purchases. Instead, it was a passive

buyer of products sent by an out-of-state supplier. 1

      We concur with the motion judge that the fact that Coco apparently re-

sold goods it obtained from EBIN to other places in the country, including

possibly consumers in New Jersey, is not dispositive. Those later transactions

are not part of Coco's dealings with EBIN.      Specific jurisdiction hinges upon


1
   Other states have reached similar conclusions in cases involving claims of
jurisdiction over an out-of-state buyer. See, e.g., Cotia (USA) Ltd. v. Lynn Steel
Corp., 134 A.D.3d 483, 484 (N.Y. App. Div. 2015) (holding, in a context in
which an in-state New York plaintiff shipped goods to an out-of-state defendant,
who then failed to fully pay for the goods, the case was "[t]he classic instance
in which personal jurisdiction is found not to exist."); PYA/Monarch, Inc. v.
Sowell’s Meats & Servs. Inc., 327 S.C. 469 (Ct. App. 1997) (concluding a South
Carolina meat package company was not subject to personal jurisdiction in
North Carolina based on purchasing meat supplies from the plaintiff, a North
Carolina wholesaler, on a weekly basis for twenty years, where the plaintiff had
solicited the business through its South Carolina sales agents and the meat
products were delivered to the defendant’s stores in that state).


                                                                          A-3209-18T3
                                        9
the activities between a plaintiff and a defendant and not other persons. See

Brystol-Meyers Squibb, __ U.S. at __.The cause of action must arise out of those

activities. Here, the cause of action concerns unpaid invoices issued by EBIN

to Coco, and not any subsequent resales.

      We further agree with the trial court that Coco's use of a "NY" hashtag2

on its social media advertising, which appears to promote Coco sales to its own

customers in New York, has no relevance to whether there is specific

jurisdiction over Coco in New Jersey. The proximity of the two states is beside

the point. There is no proof that Coco has used a New Jersey hashtag in its

marketing. Even if it had, there is also no evidence that EBIN’s injury arose

from Coco’s online solicitation. To the contrary, EBIN’s alleged injury resulted

from unpaid invoices of products that it sold to Coco, not Coco 's attempts to

make sales to New Jersey customers.




2
  The combination of a "pound" or "number" sign (#) and a word or phrase is
referred to as a "hashtag" and "hashtags" are utilized on the social media website
Twitter in order to classify or categorize a user’s particular "tweet," although
the use of hashtags has spread to other social media websites and throughout
popular culture. Doe v. Mckesson, 272 F.Supp.3d 841 (M.D. La. 2017); see also
TWTB, Inc. v. Rampick, 152 F.Supp.3d 549, 563 n.97 (E.D. La. 2016) ("A
hashtag is 'a word or phrase preceded by the symbol # that classifies or
categorizes the accompanying text (such as a tweet).'")
                                                                          A-3209-18T3
                                       10
      We agree with the trial court that EBIN's reliance upon the Court's finding

of personal jurisdiction in Lebel, 115 N.J. at 317 is unavailing. In Lebel, the

defendant, an out-of-state Florida seller, contacted the plaintiff, a New Jersey

buyer, over twenty times to solicit business in New Jersey. The Court found

those repeated and purposeful solicitations directed to New Jersey created the

minimum contacts needed to support jurisdiction. Id. at 320, 330. Conversely,

the plaintiff in this case, EBIN, is the party who solicited business from the

defendant, Coco, in defendant's own state. The fact that Coco was on the

receiving end of that solicitation, and then agreed to purchase goods from a New

Jersey company, is not enough to create jurisdiction over Coco in this State. The

two cases are readily distinguishable.

      In our recent published opinion in Jardim, 461 N.J. Super. at 367, we ruled

that a California seller of a used vintage car was not subject to personal

jurisdiction in New Jersey, where the car buyer resided. We reasoned that the

seller's "one-time" efforts in luring and obtaining the buyer's business did not

meet the minimum contacts requirement for jurisdiction, because the seller’s

online car listing was accessible from anywhere in the country. Id. at 370-71.

The fact that the seller was aware that the buyer who contacted him happened to

be located in New Jersey was not sufficient to create jurisdiction. Id. at 383.


                                                                          A-3209-18T3
                                         11
      Although the transactions between the parties here occurred with more

frequency than the one-time-sale in Jardim, it notably was EBIN that first

contacted Coco, and solicited business from it in Florida. EBIN then filled the

solicited orders, shipped products from New Jersey into Florida, and demanded

and accepted in-person payments in Florida. And, as we have noted, the unpaid

invoices that underlie this collections case have no nexus to New Jersey other

than the bare fact that the goods were shipped from this state to Florida. 3

      In sum, we agree with the trial court that the record does not show

minimum contacts and purposeful availment to establish specific jurisdiction

over Coco in New Jersey. It does not offend constitutional norms of "fair play

and substantial justice" to uphold the dismissal of this lawsuit. If EBIN had



3
  We decline to consider or rely upon documents improperly included in EBIN's
appellate appendix that were not presented to the motion judge below. See R.
2:5-4(a) (instructing that "[t]he record on appeal shall consist of all papers on
file in the court or courts or agencies below, with all entries as to matters made
on the records of such courts and agencies, the stenographic transcript or
statement of the proceedings therein, and all papers filed with or entries made
on the records of the appellate court.") Even if we were to consider those
documents, they only illustrate the frequency and volume of EBIN's sales to
Coco and do not alter the basic facts of which party here had initiated the
business relationship, where goods were shipped, and payments made. We need
not reach in this case the abstract proposition of whether fact patterns might
arise in which an out-of-state buyer's interactions with a New Jersey seller might
be so intensive and purposefully directed so as to create an adequate
constitutional nexus to this forum.
                                                                           A-3209-18T3
                                       12
wanted the right to sue Coco in New Jersey, it should have included a forum

selection clause in its contractual documents. To pursue this alleged debt, EBIN

can instead file suit against Coco in the Florida courts, subject to whatever

defenses may apply.

      The trial court did not err by not ordering jurisdictional discovery before

it ruled on the dismissal motion. The court had a sufficient record before it to

make its decision. EBIN was presumably in possession of the facts relating to

the parties' course of dealing with one another. It submitted no certification

from a client witness in accordance with Rule 1:6-6 to rebut defendants' own

factual assertions.   There are no indicia of the existence of "disputed or

conflicting facts" concerning the underlying purchases that might necessitate

jurisdictional discovery. Rippon v. Smigel, 449 N.J. Super. 344, 359 (App. Div.

2017) (citing Reliance Nat’l Ins. Co. In Liquidation v. Dana Transp., 376 N.J.

Super. 537, 551 (App. Div. 2005)). Moreover, we have serious doubts that

depositions or other costly discovery measures would have been reasonable to

compel in this relatively modest collection case.

      Lastly, we need not reach the issue of forum non conveniens, since we are

affirming the denial of jurisdiction.

      Affirmed.


                                                                         A-3209-18T3
                                        13
