Filed 2/11/15 Aguirre v. Amscan Holdings CA3
                                           NOT TO BE PUBLISHED
California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
or ordered published for purposes of rule 8.1115.




              IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
                                      THIRD APPELLATE DISTRICT
                                                        (Placer)


DIONE AGUIRRE,                                                                               C073059

                   Plaintiff and Appellant,                                     (Super. Ct. No. SCV 22986)

         v.

AMSCAN HOLDINGS, INC., et al.,

                   Defendants and Respondents.




         Plaintiff Dione Aguirre appeals from an order denying class certification. Plaintiff
sued defendants Amscan Holdings, Inc., and PA Acquisition, doing business as Party
America (collectively Party America) on behalf of herself and similarly situated
individuals, alleging Party America violated Civil Code1 section 1747.08 of the Song-
Beverly Credit Card Act of 1971 (§ 1747 et seq.) by routinely requesting and recording
personal identification information, namely ZIP Codes, from customers using credit cards
in its retail stores in California. The trial court found that plaintiff’s proposed class of
“[a]ll persons in California from whom Defendant requested and recorded a ZIP code in



1   Further undesignated statutory references are to the Civil Code.

                                                             1
conjunction with a credit card purchase transaction from June 2, 2007 through October
13, 2010” is not an ascertainable class due to “plaintiff’s inability to clearly identify,
locate and notify class members through a reasonable expenditure of time and money
[citation] bars her from litigating this case as a class action.” Plaintiff appeals, arguing
the trial court “erred in determining the class . . . was not ascertainable based upon the
finding that each individual class member was not specifically identifiable from [Party
America’s] records, and thus, notice to the class cannot be directly provided to class
members.”2 We shall conclude that the trial court applied an erroneous legal standard in
determining the proposed class is not ascertainable and erred in its conclusion.
Accordingly, we shall reverse and remand for further proceedings consistent with this
opinion.
                   FACTUAL AND PROCEDURAL BACKGROUND
A.     Plaintiff’s First Amended Complaint
       Plaintiff filed her original complaint on June 2, 2008, and the operative first
amended complaint on June 9, 2008. The first amended complaint alleges that Party
America’s practice of requesting and recording personal identification information,
namely ZIP Codes, from its credit card customers at the point-of-sale violated section
1747.08, which prohibits persons and businesses from requesting or requiring “personal
identification information” as a condition to accepting a credit card as payment for goods
or services.3
       As to plaintiff, the first amended complaint alleges that within 12 months of
bringing this action, plaintiff purchased an item from the Party America store in Placer



2 We permitted Consumer Federation of California to file an amicus curiae brief in
support of plaintiff.
3 The parties have stipulated that plaintiff is no longer pursuing the additional causes of
action set forth in the operative first amended complaint.

                                               2
County using a credit card. During the transaction, the cashier requested plaintiff’s ZIP
Code, which plaintiff provided, believing she was required to do so to complete the
transaction. The cashier then entered plaintiff’s ZIP Code into an electronic cash register.
       As to the class, the first amended complaint alleges that the “lawsuit is brought on
behalf of an ascertainable statewide class consisting of all persons in California from
whom [Party America] requested and recorded personal identification information in
conjunction with a credit card transaction . . . .”4 The members of the class are so
numerous that joinder of all members is impracticable, and common questions of law and
fact predominate, including: “whether each Class member engaged in a credit card
transaction with [Party America]”; “whether [Party America] requested the cardholder to
provide personal identification information and recorded [such information] . . . during
credit card transactions with Class members”; and whether such conduct violates section
1747.08.
B.     Party America’s Motion for Judgment on the Pleadings
       In May 2010, Party America filed a motion for judgment on the pleadings on the
sole ground that a cardholder’s ZIP Code does not constitute “personal identification
information” within the meaning of section 1747.08. The trial court granted the motion,
plaintiff appealed, and we reversed, citing our Supreme Court’s then recent decision in
Pineda v. Williams-Sonoma Stores, Inc. (2011) 51 Cal.4th 524 (Pineda), which holds that
a cardholder’s ZIP Code “constitutes ‘personal identification information’ as that phrase
is used in section 1747.08” and that “requesting and recording a cardholder’s ZIP Code,




4 The following were excluded from the class: Party America, “its corporate parents,
subsidiaries and affiliates, officers and directors, any entity in which Defendant has a
controlling interest, and the legal representatives, successors or assigns of any such
excluded persons or entities.”

                                             3
without more, violates the [statute].” (Id. at pp. 527-528.) (Aguirre v. Amscan Holdings
(Nov. 8, 2011, C067105) [nonpub opn.].)
C.     Party America’s Motion for an Order Denying Class Certification
       On or about September 25, 2012, Party America moved for an order striking and
dismissing the class allegations from plaintiff’s operative complaint (Cal. Rules of Court,
rule 3.767(a)(3)) and denying class certification (id., rule 3.764(a)) on the grounds “there
is no ascertainable class,” and class certification is not the superior method for
adjudication of this matter. Specifically, Party America argued that the class definition
was vague and overbroad as to the class period and type of credit card transaction
covered making it difficult for persons hearing it to determine who is in the class and who
would be bound by any judgment, “there is no means for identifying or locating potential
members of the class, or any customers, so as to notify them of this action,” and class
treatment is inappropriate because it would expose Party America to damages that far
exceed any damage to the class.
       In support of its motion, Party America tendered as evidence the parties’
responses to discovery. Such evidence indicated that from approximately November
2005 through October 13, 2010, it was Party America’s practice to request all of its
customers for their ZIP Codes at the point-of-sale, regardless of the method of payment.
A ZIP Code prompt would appear on the register screen, and employees were instructed,
pursuant to a written “ZIP Code Survey” policy, to ask the customer for his or her ZIP
Code, and to enter it accurately. In the event a customer refused to provide his or her ZIP
Code, employees were instructed to enter “99999.” Employees were admonished that
“[e]ntering in false zip codes or not asking . . . will not be tolerated,” and “[a]nyone that
does not enter in the accurate information will be subject to disciplinary action, up to and
including termination.” The purpose of Party’s America’s ZIP Code Survey policy was
to determine new store locations and media placement purposes. Party America recorded
the customer’s ZIP Code, along with the corresponding purchase amount.

                                              4
       There were approximately 1 million credit card transactions at Party America’s
California retail stores from June 2007 through October 13, 2010. Party America did not
monitor the number of unique credit card transactions in its stores; thus, the 1 million
figure necessarily includes transactions made by repeat customers.
       Party America does not have documents or a database identifying the names or
addresses of those who paid with credit cards or those who provided ZIP Codes. The
sales receipt issued by Party America to plaintiff includes the date of purchase, the
purchase amount, the method of payment (“AMEX”), and the store in which the purchase
was made.
       Plaintiff opposed the motion. She presented the following revised class definition
in response to Party America’s assertion that the class definition set forth in the first
amended complaint was vague and overbroad: “All persons in California from whom
Defendant requested and recorded a ZIP code in conjunction with a credit card purchase
transaction from June 2, 2007 through October 13, 2010 (the ‘Class’). [¶] The following
persons are excluded from the Class: (i) persons who utilized a credit card issued for
business purposes; (ii) persons whose personal identification information was required
for a special purpose incidental but related to the individual credit card transaction,
including but not limited to information related to shipping, delivery, servicing, or
installation of the purchased merchandise, or for special orders; (iii) officers and directors
of Defendant and of its corporate parents, subsidiaries, affiliates or any entity in which
[Defendant] has a controlling interest, and the legal representative, successors, or assigns
of any such excluded persons or entities; and (iv) the Court.” The parties agreed that
plaintiff could oppose Party America’s motion on the basis of the revised definition.
       In addition, plaintiff disputed Party America’s claim that she must establish a
means for identifying or locating potential members of the class so as to notify them of
the action, arguing that any such requirement “improperly conflated ascertainability, class
member identification, and notice into a single requirement . . . .” She asserted that the

                                               5
revised class definition satisfied the ascertainability requirement because “[a]ny
individual who looks at that class definition will know whether or not they’re in that class
and can confirm through objective evidence that they are, in fact, a member of that class.”
As for Party America’s argument that there is no objective evidence that would indicate
class membership, plaintiff pointed to credit card statements and sales receipts.
According to plaintiff, potential class members have the ability to present a receipt or
credit card statement showing a credit card transaction was entered into on a specific
date, at a specific store location, and the specific amount of the purchase. That document
“could [then] be cross-referenced with the records of defendant to show the specific
purchase amount, show a ZIP Code was requested associated with that specific purchase
amount and the transaction records.” Finally, plaintiff argued that proceeding as a class
action is the superior form of adjudication and that the size of Party America’s potential
liability should not be considered.
       In its reply, Party America conceded that plaintiff’s revised class definition cured
the overbreadth issue, but argued that plaintiff nevertheless had failed to establish that
“the proposed class, however redefined,” was ascertainable. According to Party
America, plaintiff failed to establish that “there exists a ‘means for identifying class
members.’ ” “[O]ne needs to be able to identify the universe of people, not the specific
individuals. . . . [T]here must be a way to identify generally this group through records of
. . . the defendant or some other convenient way to do this so that you can get a definition
in front of these people so that they can then self-identify. Otherwise, there is no
ascertainable class . . . .” “To suggest that ascertainability is achieved by the speculative
assertion that the supposed class members may have their own records is ridiculous.
Neither the parties nor the court have any idea how to identify these people in the first
place in order to give them notice of the class action so that they may then ‘self-identify’
as . . . class members.”



                                              6
D.     The Trial Court’s Ruling on the Motion for an Order Denying Class Certification
       The trial court agreed with Party America that plaintiff failed to establish the
existence of an ascertainable class, and thus, granted the motion to strike and dismiss the
class allegations and to deny class certification. According to the trial court, “A class is
ascertainable when (1) the members of the class are clearly identifiable and the size of the
class is reasonably controlled; and (2) the members can be located and notified of the
action through reasonable expenditure of time and money. (Reyes v. Board of
Supervisors (1987) 196 Cal.App.3d 1263, 1274-1275.)” The court also noted that it “is
not aware of any authority that allows speculative advertising to establish an
ascertainable class or that allows purported class members to self-identify without first
establishing an ascertainable class.”
       In concluding plaintiff failed to establish the existence of an ascertainable class,
the trial court reasoned: “Defendants’ discovery responses state they did not retain
customers’ names and that they cannot indentify customers from whom they obtained zip
codes during credit card transactions. Plaintiff has not challenged those discovery
responses. In fact, plaintiff’s own discovery responses acknowledge that she is not aware
of the identity of any other member of the purported class and that she does not know
how many people are in the purported class. Under these circumstances, any type of
notice would necessarily be both over-inclusive (it would be distributed to individuals
who never shopped at defendants’ stores) and under-inclusive (there is no certainty the
notice would reach all individuals who might have a claim). [¶] Furthermore, discovery
has been ongoing for months, and at the initial hearing on this motion . . . , the parties
agreed that additional discovery was not contemplated and would not assist the court in
deciding this motion. In light of the foregoing and the authorities cited above, plaintiff’s
inability to clearly identify, locate and notify class members through a reasonable
expenditure of time and money . . . bars her from litigating this case . . . .”




                                               7
       The trial court did not address the parties’ arguments as to whether a class action
was a superior means of proceeding.
                                          DISCUSSION
       Plaintiff contends that the trial court erred in concluding that she failed to establish
an ascertainable class because “each individual class member was not specifically
identifiable from [Party America’s] records, and thus, notice . . . cannot be directly
provided to class members.” We agree.
A.     Section 1747.08
       Section 1747.08 prohibits merchants from requesting and recording “personal
identification information” as part of a credit card transaction. (Civ. Code, § 1747.08,
subd. (a)(2).) A cardholder’s ZIP Code “constitutes ‘personal identification information’
as that phrase is used in section 1747.08,” and “requesting and recording a cardholder’s
ZIP Code, without more, violates the [statute].” (Pineda, supra, 51 Cal.4th at pp. 527-
528.) “Any person who violates [section 1747.08] shall be subject to a civil penalty not
to exceed two hundred fifty dollars ($250) for the first violation and one thousand dollars
($1,000) for each subsequent violation, to be assessed and collected in a civil action
brought by the person paying with a credit card . . . . When collected, the civil penalty
shall be payable, as appropriate, to the person paying with a credit card who brought the
action . . . .” (§ 1747.08, subd. (e).)
B.     Rules Governing Class Actions and Standard of Review
       Courts have assumed without specifically deciding that section 1747.08 authorizes
class actions. (See, e.g., Archer v. United Rentals, Inc. (2011) 195 Cal.App.4th 807, 828-
830; TJX Companies, Inc. v. Superior Court (2008) 163 Cal.App.4th 80, 84-89; Korn v.
Polo Ralph Lauren Corp. (E.D.Cal. 2008) 644 F.Supp.2d 1212, 1215-1216; Yeoman v.
Ikea U.S. West, Inc. (S.D.Cal. May 4, 2012, No. 11cv701 WQH (BGS)) 2012 U.S. Dist.




                                              8
LEXIS 63888.)5 In the trial court, Party America argued that the class allegations should
be dismissed because the Song-Beverly Credit Card Act does not authorize class actions.
The trial court rejected Party’s America’s assertion, and Party America failed to
challenge the trial court’s decision. Accordingly, we shall assume without deciding that
class actions are authorized under section 1747.08.
       In California, Code of Civil Procedure section 382 authorizes class action suits
when “the question is one of a common or general interest, of many persons, or when the
parties are numerous, and it is impracticable to bring them all before the court . . . .”
(Code Civ. Proc., § 382.) “Drawing on the language of Code of Civil Procedure section
382 and federal precedent, [our Supreme Court] ha[s] articulated clear requirements for
the certification of a class. The party advocating class treatment must demonstrate the
existence of an ascertainable and sufficiently numerous class, a well-defined community
of interest, and substantial benefits from certification that render proceeding as a class
superior to the alternatives.” (Brinker Restaurant Corp. v. Superior Court (2012) 53
Cal.4th 1004, 1021.) The only element at issue here is the existence of an ascertainable
class. The meaning and purpose of that element are detailed in our discussion below.
       “Because trial courts are ideally situated to evaluate the efficiencies and
practicalities of permitting group action, they are afforded great discretion in granting or
denying certification. The denial of certification to an entire class is an appealable order
[citations], but in the absence of other error, a trial court ruling supported by substantial
evidence generally will not be disturbed ‘unless (1) improper criteria were used [citation];




5 Contrary to Party America’s assertion, unpublished federal opinions may be cited as
persuasive, although not binding, authority. (Cal. Rules of Court, rule 8.1115; see also
Farm Raised Salmon Cases (2008) 42 Cal.4th 1077, 1096, fn. 18.) Rule 8.1115 of the
California Rules of Court prohibits the citation of unpublished opinions of California
state courts, with certain limited exceptions. (Cal. Rules of Court, rule 8.1115(a).) We
shall disregard the unpublished superior court opinions cited and relied upon by plaintiff.

                                               9
or (2) erroneous legal assumptions were made [citation]’ [citation]. Under this standard,
an order based upon improper criteria or incorrect assumptions calls for reversal ‘ “even
though there may be substantial evidence to support the court’s order.” ’ [Citations.]
Accordingly, we must examine the trial court’s reasons for denying class certification.
‘Any valid pertinent reason stated will be sufficient to uphold the order.’ [Citation.]”
(Linder v. Thrifty Oil Co. (2000) 23 Cal.4th 429, 435-436 (Linder).)
C.     The Trial Court Erred in Finding the Class Is Not Ascertainable
       The trial relied on “plaintiff’s inability to clearly identify, locate and notify class
members through a reasonable expenditure of time and money” to conclude that the class
proposed by plaintiff was not ascertainable. (Italics added.) The trial court erred.
       “A class is ascertainable if it identifies a group of unnamed plaintiffs by describing
a set of common characteristics sufficient to allow a member of that group to identify
himself or herself as having a right to recover based on the description.” (Bartold v.
Glendale Federal Bank (2000) 81 Cal.App.4th 816, 828 (Bartold); see also Sevidal v.
Target Corp. (2010) 189 Cal.App.4th 905, 920; Ghazaryan v. Diva Limousine, Ltd.
(2008) 169 Cal.App.4th 1524, 1533; Harper v. 24 Hour Fitness, Inc. (2008) 167
Cal.App.4th 966, 977; Medrazo v. Honda of North Hollywood (2008) 166 Cal.App.4th
89, 101 (Medrazo); Estrada v. FedEx Ground Package System, Inc. (2007) 154
Cal.App.4th 1, 14; Global Minerals & Metals Corp. v. Superior Court (2003) 113
Cal.App.4th 836, 858 (Global Minerals); Aguiar v. Cintas Corp. No 2. (2006) 144
Cal.App.4th 121, 136 (Aguiar).) “Ascertainability is achieved ‘by defining the class in
terms of objective characteristics and common transactional facts making the ultimate
identification of class members possible when that identification becomes necessary.’ ”
(Bomersheim v. Los Angeles Gay & Lesbian Center (2010) 184 Cal.App.4th 1471, 1483,
quoting Hicks v. Kaufman & Broad Home Corp. (2001) 89 Cal.App.4th 908, 915
(Hicks).) “Whether a class is ascertainable is determined by examining (1) the class
definition, (2) the size of the class, and (3) the means available for identifying class

                                               10
members” at the remedial stage (Reyes v. Board of Supervisors, supra, 196 Cal.App.3d
at pp. 1271, 1274-1275 (Reyes).)6
       “While often it is said that ‘[c]lass members are “ascertainable” where they may
be readily identified without unreasonable expense or time by reference to official
records’ [citations], that statement must be considered in light of the purpose of the
ascertainability requirement.” (Medrazo, supra, 166 Cal.App.4th at p. 101.)
“Ascertainability is required in order to give notice to putative class members as to whom
the judgment in the action will be res judicata.” (Hicks, supra, 89 Cal.App.4th at p. 914;
see also Aguiar, supra, 144 Cal.App.4th at p. 135; Medrazo, supra, 166 Cal.App.4th at
p. 101.) The goal in defining an ascertainable class “is to use terminology that will
convey ‘sufficient meaning to enable persons hearing it to determine whether they are
members of the class plaintiffs wish to represent.’ [Citation.] . . . ‘Otherwise, it is not
possible to give adequate notice to class members or to determine after the litigation has
concluded who is barred from relitigating.’ ” (Global Minerals, supra, 113 Cal.App.4th
at p. 858.)
       Contrary to the trial court’s order, the representative plaintiff need not identify,
much less locate, individual class members to establish the existence of an ascertainable




6 The trial court cited Reyes, supra, 196 Cal.App.3d 1263, 1274-1275 as authority for the
proposition that “[a] class is ascertainable when (1) the members are clearly identifiable
and the size of the class is reasonably controlled; and (2) the members can be located and
notified of the action through reasonable expenditure of time and money.” Reyes,
however, says no such thing. Reyes provides, “Whether a class is ascertainable is
determined by examining (1) the class definition, (2) the size of the class, and (3) the
means available for identifying class members.” (Id. at p. 1271.) Moreover, the portion
of the opinion cited by the trial court states, contrary to the trial court’s finding, that “a
plaintiff is not required at [the class certification] stage of the proceedings to establish the
existence and identity of class members.” (Id. at p. 1274, italics added.) Rather, “within
the context of manageability, the issue is whether there exist sufficient means for
identifying class members at the remedial stage.” (Id. at p. 1275, italics omitted.)

                                              11
class. (Daar v. Yellow Cab Co. (1967) 67 Cal.2d 695, 706 (Daar); Reyes, supra, 196
Cal.App.3d at p. 1274 [“it is firmly established a plaintiff is not required at this stage of
the proceedings to establish the existence and identity of class members]; see also
Astiana v. Kashi Co. (S.D.Cal. 2013) 291 F.R.D. 493, 500 [“If class actions could be
defeated because membership was difficult to ascertain at the class certification stage,
‘there would be no such thing as a consumer class action.’ ”].) Nor must the
representative plaintiff establish a means for providing personal notice of the action to
individual class members. (See Evans v. Lasco Bathware, Inc. (2009) 178 Cal.App.4th
1417, 1422 [“A proponent at the class certification stage is not required to . . . identify a
form of notice to obtain class certification.”].) Indeed, such a requirement would conflict
with the liberal notice provisions contained in California Rules of Court, rule 3.766(f),
which “is designed to dispense under certain circumstances with actual personal notice.”
(Haro v. City of Rosemead (2009) 174 Cal.App.4th 1067, 1076.) Rule 3.766(f) states:
“If personal notification is unreasonably expensive or the stake of individual class
members is insubstantial, or if it appears that all members of the class cannot be notified
personally, the court may order a means of notice reasonably calculated to apprise the
class members of the pendency of the action-for example, publication in a newspaper or
magazine; broadcasting on television, radio, or the Internet; or posting or distribution
through a trade or professional association, union, or public interest group.” (Italics
added.)
       Party America does not dispute that the revised class definition is “sufficient to
allow a member of that group to identify himself or herself as having a right to recover
based on the description” set forth therein. (Bartold, supra, 81 Cal.App.4th at p. 828.)
Rather, Party America claims the trial court properly concluded there is no ascertainable
class because plaintiff failed to show that there is a means for identifying class members.
As a preliminary matter, we reject Party America’s assertion that the trial court’s
determination that there is no ascertainable class was based plaintiff’s failure to show that

                                              12
there is a means for identifying class members. As detailed above, the trial court
explicitly (and improperly) based its decision on plaintiff’s “inability to clearly identify,
locate and notify class members through a reasonable expenditure of time and
money . . . .” (Italics added.) Because the trial court applied an erroneous legal standard
in reaching its decision, reversal is required. (Linder, supra, 23 Cal.4th at pp. 435-436.)
In any event, plaintiff did propose a means of identifying class members.
       In response to Party America’s claim that the parties lack an adequate means for
identifying class members, plaintiff pointed to sales receipts and credit card statements,
noting that potential class members have the ability to present a receipt or credit card
statement showing that a credit card transaction was entered into on a specific date, at a
specific store location, and the specific amount of the purchase, and that such receipt or
credit card statement “could [then] be cross-referenced with the records of defendant to
show the specific purchase amount, show a ZIP Code was requested associated with that
specific purchase amount and the transaction records.”7
       A similar method for identifying potential class members was approved in
Shurland v. Bacci Café & Pizzeria on Ogden, Inc. (N.D. Ill. 2010) 271 F.R.D. 139.
There, the defendant argued that the absence of records identifying the class members by
name required decertification of the class because the class itself could not be ascertained
and identified. (Id. at p. 146.) In addressing the defendant’s argument, the district court
observed that a “court should deny class certification where there is ‘simply no
reasonable way of identifying potential class members,’ but ‘definiteness does not require




7 Contrary to Party America’s assertion, the number of potential class members may be
gleaned from Party America’s records, which indicate that there were over 1 million
credit card transactions at Party America’s California retail stores during the class period.
Because Party America employees were required to ask every customer for their ZIP
Code, at this stage of the proceedings it can be assumed that each of those customers are
members of the class.

                                              13
plaintiffs to identify specific class members.’ ” (Ibid.) The court concluded that there
was a reasonable way to identify potential class members in that case because “there is a
log listing the receipts issued during the period in which [the defendant] was not in
compliance with [the Fair and Accurate Credit Transactions Act’s] truncation
requirement. The log includes partial credit card information for each transaction, the
date it occurred, and the amount of the transaction,” which could “be used to verify
whether any individual who responds to class notice is in fact a member of the class.”
(Id. at pp. 146-147, italics added; cited with approval in In re Toys “R” Us - Delaware,
Inc. - Fair & Accurate Credit Transactions Act (FACTA) Litigation (C.D.Cal. 2013) 300
F.R.D. 347.) That is essentially what plaintiff proposes here.
       As Party America points out, in many of the cases cited by the parties, the
defendant’s records provided a means for identifying class members; however, the
absence of such records does not preclude the finding of an ascertainable class. For
example, in Daar, the plaintiff sued a taxi company on behalf of himself and all others
similarly situated to recover as damages overcharges allegedly made by the taxi cab
company for taxi cab services. (Daar, supra, 67 Cal.2d at pp. 699-700.) The plaintiff
alleged two causes of action, one on behalf of those who paid with script, and the second
on behalf of those who paid with cash. (Id. at p. 700.) The cause of action brought on
behalf of those who paid with script alleged “that the names and addresses of all
purchasers and users of script books can be definitely ascertained from defendant’s books
and records.” (Id. at p. 700.) The cause of action brought on behalf of those who paid
cash did not contain a similar allegation. (Id. at pp. 702-703.) Our Supreme Court found
that each of the causes of action, including that brought on behalf of those who paid with
cash, showed “the existence of an ascertainable class.” (Id. at pp. 716-717.). The court
explained: “Defendant apparently fails to distinguish between the necessity of
establishing the existence of an ascertainable class and the necessity of identifying the
individual members of such class as a prerequisite to a class suit. If the existence of an

                                             14
ascertainable class has been shown, there is no need to identify its individual members in
order to bind all members by the judgment. The fact that the class members are
unidentifiable at this point will not preclude a complete determination of the issues
affecting the class. Presumably an accounting in the suit at bench will determine the total
amount of the alleged overcharges; any judgment will be binding on all the users of
taxicabs within the prior four years. However, no one may recover his separate damages
until he comes forward, identifies himself and proves the amount thereof.” (Id. at p. 706,
italics added.)8
       Weaver v. Pasadena Tournament of Roses Asso. (1948) 32 Cal.2d 833, cited by
Party America, is inapposite. There, the plaintiffs alleged that defendants advertised the
sale of 7,500 tickets to the 1947 Rose Bowl, but closed the box office after only 1,500
tickets were sold, even though the plaintiffs had been given numbered identification stubs
assuring them of an opportunity to purchase tickets. (Id. at pp. 835-836.) The plaintiffs
sought to represent a class of individuals who had waited in line but were denied tickets
to the game. (Id. at p. 838.) Our Supreme Court found that “[t]he causes of action of the
several plaintiffs and the other unnamed aggrieved individuals are separate and distinct,”
and “[t]hus, a decision favorable or adverse to these plaintiffs -- or any one of them --
could not determine the rights of any of the unnamed parties whom plaintiffs purport to
represent.” (Ibid.) Accordingly, the court found that “these unknown parties are
ascertainable only insofar as each may come forward and individually present proof of all
the facts necessary to authorize a recovery in accordance with the merits of his particular
case, and judgment in one would by no means be a judgment in any other. Plaintiffs here



8 Contrary to defendants’ assertion and the trial court’s statement, ascertainability was
not presumed in Daar, and the complaint did not allege that each member of the class
who paid cash was known to the defendant. As set forth above, the cause of action
brought on behalf of those who paid with cash contained no such allegation. (Daar,
supra, 67 Cal.2d at pp. 702-703.)

                                             15
do not claim to represent an association or protective committee nor do they present any
reasonable basis for ascertaining the members of the alleged class for whom they seek to
act in this litigation.” (Id. at pp. 843-844.)9 Unlike Weaver, here, plaintiff’s claims and
those of the unnamed class members are not separate and distinct such that each must
individually present proof of all facts necessary to authorize a recovery. Moreover,
plaintiff has presented a means for identifying class members.
       Sotelo v. Medianews Group, Inc. (2012) 207 Cal.App.4th 639 (Sotelo), also relied
on by Party America and the trial court, is factually distinguishable. There, the plaintiff
sought to certify a class of persons who worked “ ‘for or on behalf of’ ” various
newspaper companies “ ‘in folding, inserting advertising materials into, bagging,
bundling, loading, and/or delivering said newspaper to its residential subscribers, . . . and
whom no defendant has acknowledged to be its employee in the performance of such
work.’ ” (Id. at p. 645.) The defendants’ “records identified approximately 5,000
individuals who had signed a contract with a newspaper. However, because putative
class members retained the assistance, with or without a contract, of others who remained
unknown to [the defendants], the actual size of the proposed class [was] unknown.” (Id.
at p. 646.) In affirming the trial court’s conclusion that the plaintiff failed to establish an



9  In Weaver, the court explained that while “the plaintiffs, and perhaps others who
waited in line and were refused tickets of admission, have an interest in a common
question of law, that is, whether the statutory recovery is authorized when an operator of
a ‘place of public amusement or entertainment’ advertises 7,500 tickets for sale to the
general public and then later, after selling only 1,500, closes the box office upon
announcing that ‘all of the available tickets had been sold,” “the determination of such
question in the present case would still leave to be litigated the right of any other person
to recover on his statutory claim in the light of whether he, in reliance upon the
advertised sale, stood in line, received an identification stub, was denied tickets before
the promised 7,500 had been sold, presented himself at the Rose Bowl as a ‘sober, moral
person,’ demanded admission, tendered the price, and was refused, entitling him "to
recover . . . his actual damages” as well as the fixed statutory penalty of $100.” (Weaver,
supra, 32 Cal.2d at pp. 838-839.) Such is not the case here.

                                              16
ascertainable class, the Court of Appeal agreed with the trial court’s observation that
“ ‘we are not faced with a speculative administrative burden but (as the class is defined)
an actual obstacle to identifying persons who contend that they folded and bagged papers
during the class period, for one or more defendants: a lack of objective evidence (such as
business records) that indicate class membership.’ ” (Id. at pp. 648-649.) Unlike Sotelo,
here, there exists objective evidence indicating class membership, namely sales receipts
and/or credit card statements that can be cross-referenced with Party America’s records to
determine whether the customer’s ZIP Code was in fact recorded.
       In Sotelo, the court goes on to state that where, as in that case, “the proposed class
contains an unknown number of members who have no recorded relationship with
respondents, a serious notice issue results. The theoretical ability to self-identify as a
member of the class is useless if one never receives notice of the action.” (Sotelo, supra,
207 Cal.App.4th at p. 649.) To the extent that Sotelo can be read as requiring a plaintiff
to establish a means of providing personal notice of the action to prospective class
members at the certification stage (id. at pp. 648-649), we respectfully disagree. As
previously discussed, we view any such requirement as inconsistent with the liberal
notice provisions of California Rules of Court, rule 3.766. We likewise disagree with
Sotelo to the extent it suggests that a class is not ascertainable where, as here, prospective
class members must come forward and establish they are members of the class. It is well
established that “ ‘a class action is not inappropriate simply because each member of the
class may at some point be required to make an individual showing as to his or her
eligibility for recovery or as to the amount of his or her damages.’ [Citation.]” (Sav-On
Drug Stores, Inc. v. Superior Court (2004) 34 Cal.4th 319, 333.) Indeed, the salient issue
is “whether there exist sufficient means for identifying class members at the remedial
stage” (Reyes, supra, 196 Cal.App.3d at pp. 1274-1275, italics added & omitted), not at
the class certification or notice stages.



                                              17
       Finally, we find the United States Court of Appeals for the Third Circuit’s recent
decision in Carrera v. Bayer Corp. (3d Cir. 2013) 727 F.3d 300 (Carrera), forwarded to
us by Party America as “new authority,” readily distinguishable. In that case, the Third
Circuit found that a putative class of purchasers of the defendant’s diet supplement was
not ascertainable because there was insufficient evidence to show that retailer records
could be used to identify class members. (Id. at pp. 308-309.) The court rejected the
plaintiff’s proposal to use affidavits submitted by putative class members because this
process deprived the defendant of the opportunity to challenge class membership. (Id. at
p. 309.) Additionally, the court held that “there is a significant likelihood their recovery
will be diluted by fraudulent or inaccurate claims,” and that absent class members could
then argue that they are not bound by a judgment because the named plaintiff did not
adequately represent them. (Id. at p. 310.)
       As a preliminary manner, Carrera has been roundly criticized by district courts
within the Ninth Circuit. “It appears that pursuant to [Carrera] in any case where the
consumer does not have a verifiable record of its purchase, such as a receipt, and the
manufacturer or seller does not keep a record of buyers, [Carrera] prohibits certification
of the class. While [Carrera] may now be the law in the Third Circuit, it is not currently
the law in the Ninth Circuit. [Citations.] In this Circuit, it is enough that the class
definition describes ‘a set of common characteristics sufficient to allow’ a prospective
plaintiff to ‘identify himself or herself as having a right to recover based on the
description.’ [Citation.]” (McCrary v. Elations Co., LLC (C.D.Cal. Jan. 13, 2014,
EDCV 13-00242 JGB (OPx)) 2014 U.S.Dist.LEXIS 8443; see also Forcellati v.
Hyland’s, Inc. (C.D.Cal. Apr. 9, 2014, CV 12-1983-GHK (MRWx)) 2014
U.S.Dist.LEXIS 50600; Werdebaugh v. Blue Diamond Growers (N.D.Cal. May 23, 2014,
No. 12-CV-2724-LHK) 2014 U.S.Dist.LEXIS 71575; Brazil v. Dole Packaged Foods,
LLC (N.D.Cal. May 30, 2014, No. 12-CV-01831-LHK) 2014 U.S.Dist.LEXIS 74234; In
re Conagra Foods, Inc. (C.D.Cal. Aug. 1, 2014, No. CV 11-05379 MMM (AGRx)) 2014

                                              18
U.S.Dist.LEXIS 116103.) In any event, unlike Carrera, here, customers do have a
verifiable record of the transaction in question, namely a sales receipt or credit card
statement, which can be cross-referenced with Party America’s records to determine if
the customer’s ZIP Code was recorded.
       In sum, the trial court applied improper criteria in determining there was no
ascertainable class. Where, as here the class (as currently defined) describes a set of
common characteristics sufficient to allow a member of that group to identify himself or
herself as having a right to recover based on the description, and plaintiff has proposed an
objective method for identifying class members when that identification becomes
necessary, there exists an ascertainable class. (Bartold, supra, 81 Cal.App.4th at p. 828;
Hicks, supra, 89 Cal.App.4th at p. 915.)
                                       DISPOSITION
       The order striking and dismissing the class allegations and denying class
certification is reversed, and the matter is remanded to the trial court for consideration of
whether class certification is proper given our determination that there exists an
ascertainable class. Plaintiff shall recover her costs on appeal. (Cal. Rules of Court, rule
8.278(a)(1), (2).)



                                              BLEASE                    , Acting P. J.


We concur:


          HULL                      , J.


          MURRAY                    , J.




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