(Slip Opinion)              OCTOBER TERM, 2017                                       1

                                       Syllabus

         NOTE: Where it is feasible, a syllabus (headnote) will be released, as is
       being done in connection with this case, at the time the opinion is issued.
       The syllabus constitutes no part of the opinion of the Court but has been
       prepared by the Reporter of Decisions for the convenience of the reader.
       See United States v. Detroit Timber & Lumber Co., 200 U. S. 321, 337.


SUPREME COURT OF THE UNITED STATES

                                       Syllabus

       MASTERPIECE CAKESHOP, LTD., ET AL. v. 

     COLORADO CIVIL RIGHTS COMMISSION ET AL. 


     CERTIORARI TO THE COURT OF APPEALS OF COLORADO

     No. 16–111.      Argued December 5, 2017—Decided June 4, 2018
Masterpiece Cakeshop, Ltd., is a Colorado bakery owned and operated
 by Jack Phillips, an expert baker and devout Christian. In 2012 he
 told a same-sex couple that he would not create a cake for their wed-
 ding celebration because of his religious opposition to same-sex mar-
 riages—marriages that Colorado did not then recognize—but that he
 would sell them other baked goods, e.g., birthday cakes. The couple
 filed a charge with the Colorado Civil Rights Commission (Commis-
 sion) pursuant to the Colorado Anti-Discrimination Act (CADA),
 which prohibits, as relevant here, discrimination based on sexual ori-
 entation in a “place of business engaged in any sales to the public and
 any place offering services . . . to the public.” Under CADA’s admin-
 istrative review system, the Colorado Civil Rights Division first found
 probable cause for a violation and referred the case to the Commis-
 sion. The Commission then referred the case for a formal hearing be-
 fore a state Administrative Law Judge (ALJ), who ruled in the cou-
 ple’s favor. In so doing, the ALJ rejected Phillips’ First Amendment
 claims: that requiring him to create a cake for a same-sex wedding
 would violate his right to free speech by compelling him to exercise
 his artistic talents to express a message with which he disagreed and
 would violate his right to the free exercise of religion. Both the
 Commission and the Colorado Court of Appeals affirmed.
Held: The Commission’s actions in this case violated the Free Exercise
 Clause. Pp. 9–18.
    (a) The laws and the Constitution can, and in some instances must,
 protect gay persons and gay couples in the exercise of their civil
 rights, but religious and philosophical objections to gay marriage are
 protected views and in some instances protected forms of expression.
 See Obergefell v. Hodges, 576 U. S. ___, ___. While it is unexceptional
2           MASTERPIECE CAKESHOP, LTD. v. COLORADO
                     CIVIL RIGHTS COMM’N

                            Syllabus


    that Colorado law can protect gay persons in acquiring products and
    services on the same terms and conditions as are offered to other
    members of the public, the law must be applied in a manner that is
    neutral toward religion. To Phillips, his claim that using his artistic
    skills to make an expressive statement, a wedding endorsement in
    his own voice and of his own creation, has a significant First
    Amendment speech component and implicates his deep and sincere
    religious beliefs. His dilemma was understandable in 2012, which
    was before Colorado recognized the validity of gay marriages per-
    formed in the State and before this Court issued United States v.
    Windsor, 570 U. S. 744, or Obergefell. Given the State’s position at
    the time, there is some force to Phillips’ argument that he was not
    unreasonable in deeming his decision lawful. State law at the time
    also afforded storekeepers some latitude to decline to create specific
    messages they considered offensive. Indeed, while the instant en-
    forcement proceedings were pending, the State Civil Rights Division
    concluded in at least three cases that a baker acted lawfully in declin-
    ing to create cakes with decorations that demeaned gay persons or
    gay marriages. Phillips too was entitled to a neutral and respectful
    consideration of his claims in all the circumstances of the case.
    Pp. 9–12.
       (b) That consideration was compromised, however, by the Commis-
    sion’s treatment of Phillips’ case, which showed elements of a clear
    and impermissible hostility toward the sincere religious beliefs moti-
    vating his objection. As the record shows, some of the commissioners
    at the Commission’s formal, public hearings endorsed the view that
    religious beliefs cannot legitimately be carried into the public sphere
    or commercial domain, disparaged Phillips’ faith as despicable and
    characterized it as merely rhetorical, and compared his invocation of
    his sincerely held religious beliefs to defenses of slavery and the Hol-
    ocaust. No commissioners objected to the comments. Nor were they
    mentioned in the later state-court ruling or disavowed in the briefs
    filed here. The comments thus cast doubt on the fairness and impar-
    tiality of the Commission’s adjudication of Phillips’ case.
       Another indication of hostility is the different treatment of Phillips’
    case and the cases of other bakers with objections to anti-gay mes-
    sages who prevailed before the Commission. The Commission ruled
    against Phillips in part on the theory that any message on the re-
    quested wedding cake would be attributed to the customer, not to the
    baker. Yet the Division did not address this point in any of the cases
    involving requests for cakes depicting anti-gay marriage symbolism.
    The Division also considered that each bakery was willing to sell oth-
    er products to the prospective customers, but the Commission found
    Phillips’ willingness to do the same irrelevant. The State Court of
                      Cite as: 584 U. S. ____ (2018)                     3

                                Syllabus

  Appeals’ brief discussion of this disparity of treatment does not an-
  swer Phillips’ concern that the State’s practice was to disfavor the re-
  ligious basis of his objection. Pp. 12–16.
     (c) For these reasons, the Commission’s treatment of Phillips’ case
  violated the State’s duty under the First Amendment not to base laws
  or regulations on hostility to a religion or religious viewpoint. The
  government, consistent with the Constitution’s guarantee of free ex-
  ercise, cannot impose regulations that are hostile to the religious be-
  liefs of affected citizens and cannot act in a manner that passes
  judgment upon or presupposes the illegitimacy of religious beliefs
  and practices. Church of Lukumi Babalu Aye, Inc. v. Hialeah, 508
  U. S. 520. Factors relevant to the assessment of governmental neu-
  trality include “the historical background of the decision under chal-
  lenge, the specific series of events leading to the enactment or official
  policy in question, and the legislative or administrative history, in-
  cluding contemporaneous statements made by members of the deci-
  sionmaking body.” Id., at 540. In view of these factors, the record
  here demonstrates that the Commission’s consideration of Phillips’
  case was neither tolerant nor respectful of his religious beliefs. The
  Commission gave “every appearance,” id., at 545, of adjudicating his
  religious objection based on a negative normative “evaluation of the
  particular justification” for his objection and the religious grounds for
  it, id., at 537, but government has no role in expressing or even sug-
  gesting whether the religious ground for Phillips’ conscience-based
  objection is legitimate or illegitimate. The inference here is thus that
  Phillips’ religious objection was not considered with the neutrality
  required by the Free Exercise Clause. The State’s interest could have
  been weighed against Phillips’ sincere religious objections in a way
  consistent with the requisite religious neutrality that must be strictly
  observed. But the official expressions of hostility to religion in some
  of the commissioners’ comments were inconsistent with that re-
  quirement, and the Commission’s disparate consideration of Phillips’
  case compared to the cases of the other bakers suggests the same.
  Pp. 16–18.
370 P. 3d 272, reversed.

   KENNEDY, J., delivered the opinion of the Court, in which ROBERTS,
C. J., and BREYER, ALITO, KAGAN, and GORSUCH, JJ., joined. KAGAN, J.,
filed a concurring opinion, in which BREYER, J., joined. GORSUCH, J.,
filed a concurring opinion, in which ALITO, J., joined. THOMAS, J., filed
an opinion concurring in part and concurring in the judgment, in which
GORSUCH, J., joined. GINSBURG, J., filed a dissenting opinion, in which
SOTOMAYOR, J., joined.
                       Cite as: 584 U. S. ____ (2018)                              1

                            Opinion of the Court

    NOTICE: This opinion is subject to formal revision before publication in the
    preliminary print of the United States Reports. Readers are requested to
    notify the Reporter of Decisions, Supreme Court of the United States, Wash-
    ington, D. C. 20543, of any typographical or other formal errors, in order
    that corrections may be made before the preliminary print goes to press.


SUPREME COURT OF THE UNITED STATES
                                  _________________

                                  No. 16–111
                                  _________________


MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
 v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
  ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF 

                     COLORADO

                                [June 4, 2018]


   JUSTICE KENNEDY delivered the opinion of the Court.
   In 2012 a same-sex couple visited Masterpiece
Cakeshop, a bakery in Colorado, to make inquiries about
ordering a cake for their wedding reception. The shop’s
owner told the couple that he would not create a cake for
their wedding because of his religious opposition to same-
sex marriages—marriages the State of Colorado itself did
not recognize at that time. The couple filed a charge with
the Colorado Civil Rights Commission alleging discrimina-
tion on the basis of sexual orientation in violation of the
Colorado Anti-Discrimination Act.
   The Commission determined that the shop’s actions
violated the Act and ruled in the couple’s favor. The Colo-
rado state courts affirmed the ruling and its enforcement
order, and this Court now must decide whether the Com-
mission’s order violated the Constitution.
   The case presents difficult questions as to the proper
reconciliation of at least two principles. The first is the
authority of a State and its governmental entities to pro-
tect the rights and dignity of gay persons who are, or wish
to be, married but who face discrimination when they seek
2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


goods or services. The second is the right of all persons to
exercise fundamental freedoms under the First Amend-
ment, as applied to the States through the Fourteenth
Amendment.
   The freedoms asserted here are both the freedom of
speech and the free exercise of religion. The free speech
aspect of this case is difficult, for few persons who have
seen a beautiful wedding cake might have thought of its
creation as an exercise of protected speech. This is an
instructive example, however, of the proposition that the
application of constitutional freedoms in new contexts can
deepen our understanding of their meaning.
   One of the difficulties in this case is that the parties
disagree as to the extent of the baker’s refusal to provide
service. If a baker refused to design a special cake with
words or images celebrating the marriage—for instance, a
cake showing words with religious meaning—that might
be different from a refusal to sell any cake at all. In defin-
ing whether a baker’s creation can be protected, these
details might make a difference.
   The same difficulties arise in determining whether a
baker has a valid free exercise claim. A baker’s refusal to
attend the wedding to ensure that the cake is cut the right
way, or a refusal to put certain religious words or decora-
tions on the cake, or even a refusal to sell a cake that has
been baked for the public generally but includes certain
religious words or symbols on it are just three examples of
possibilities that seem all but endless.
   Whatever the confluence of speech and free exercise
principles might be in some cases, the Colorado Civil
Rights Commission’s consideration of this case was incon-
sistent with the State’s obligation of religious neutrality.
The reason and motive for the baker’s refusal were based
on his sincere religious beliefs and convictions. The
Court’s precedents make clear that the baker, in his capac-
ity as the owner of a business serving the public, might
                 Cite as: 584 U. S. ____ (2018)            3

                     Opinion of the Court

have his right to the free exercise of religion limited by
generally applicable laws. Still, the delicate question of
when the free exercise of his religion must yield to an
otherwise valid exercise of state power needed to be de-
termined in an adjudication in which religious hostility on
the part of the State itself would not be a factor in the
balance the State sought to reach. That requirement,
however, was not met here. When the Colorado Civil
Rights Commission considered this case, it did not do
so with the religious neutrality that the Constitution
requires.
  Given all these considerations, it is proper to hold that
whatever the outcome of some future controversy involv-
ing facts similar to these, the Commission’s actions here
violated the Free Exercise Clause; and its order must be
set aside.
                                I

                               A

   Masterpiece Cakeshop, Ltd., is a bakery in Lakewood,
Colorado, a suburb of Denver. The shop offers a variety of
baked goods, ranging from everyday cookies and brownies
to elaborate custom-designed cakes for birthday parties,
weddings, and other events.
   Jack Phillips is an expert baker who has owned and
operated the shop for 24 years. Phillips is a devout Chris-
tian. He has explained that his “main goal in life is to be
obedient to” Jesus Christ and Christ’s “teachings in all
aspects of his life.” App. 148. And he seeks to “honor God
through his work at Masterpiece Cakeshop.” Ibid. One of
Phillips’ religious beliefs is that “God’s intention for mar-
riage from the beginning of history is that it is and should
be the union of one man and one woman.” Id., at 149. To
Phillips, creating a wedding cake for a same-sex wedding
would be equivalent to participating in a celebration that
is contrary to his own most deeply held beliefs.
4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


   Phillips met Charlie Craig and Dave Mullins when they
entered his shop in the summer of 2012. Craig and Mul-
lins were planning to marry. At that time, Colorado did
not recognize same-sex marriages, so the couple planned
to wed legally in Massachusetts and afterwards to host a
reception for their family and friends in Denver. To pre-
pare for their celebration, Craig and Mullins visited the
shop and told Phillips that they were interested in order-
ing a cake for “our wedding.” Id., at 152 (emphasis de-
leted). They did not mention the design of the cake they
envisioned.
   Phillips informed the couple that he does not “create”
wedding cakes for same-sex weddings. Ibid. He ex-
plained, “I’ll make your birthday cakes, shower cakes, sell
you cookies and brownies, I just don’t make cakes for same
sex weddings.” Ibid. The couple left the shop without
further discussion.
   The following day, Craig’s mother, who had accompa-
nied the couple to the cakeshop and been present for their
interaction with Phillips, telephoned to ask Phillips why
he had declined to serve her son. Phillips explained that
he does not create wedding cakes for same-sex weddings
because of his religious opposition to same-sex marriage,
and also because Colorado (at that time) did not recognize
same-sex marriages. Id., at 153. He later explained his
belief that “to create a wedding cake for an event that
celebrates something that directly goes against the teach-
ings of the Bible, would have been a personal endorsement
and participation in the ceremony and relationship that
they were entering into.” Ibid. (emphasis deleted).
                             B
  For most of its history, Colorado has prohibited discrim-
ination in places of public accommodation. In 1885, less
than a decade after Colorado achieved statehood, the
General Assembly passed “An Act to Protect All Citizens
                 Cite as: 584 U. S. ____ (2018)            5

                     Opinion of the Court

in Their Civil Rights,” which guaranteed “full and equal
enjoyment” of certain public facilities to “all citizens,”
“regardless of race, color or previous condition of servi-
tude.” 1885 Colo. Sess. Laws pp. 132–133. A decade later,
the General Assembly expanded the requirement to apply
to “all other places of public accommodation.” 1895 Colo.
Sess. Laws ch. 61, p. 139.
   Today, the Colorado Anti-Discrimination Act (CADA)
carries forward the state’s tradition of prohibiting discrim-
ination in places of public accommodation. Amended in
2007 and 2008 to prohibit discrimination on the basis of
sexual orientation as well as other protected characteris-
tics, CADA in relevant part provides as follows:

    “It is a discriminatory practice and unlawful for a per-
    son, directly or indirectly, to refuse, withhold from, or
    deny to an individual or a group, because of disability,
    race, creed, color, sex, sexual orientation, marital sta-
    tus, national origin, or ancestry, the full and equal en-
    joyment of the goods, services, facilities, privileges,
    advantages, or accommodations of a place of public ac-
    commodation.”       Colo. Rev. Stat. §24–34–601(2)(a)
    (2017).

The Act defines “public accommodation” broadly to include
any “place of business engaged in any sales to the public
and any place offering services . . . to the public,” but
excludes “a church, synagogue, mosque, or other place that
is principally used for religious purposes.” §24–34–601(1).
   CADA establishes an administrative system for the
resolution of discrimination claims. Complaints of dis-
crimination in violation of CADA are addressed in the first
instance by the Colorado Civil Rights Division. The Divi-
sion investigates each claim; and if it finds probable cause
that CADA has been violated, it will refer the matter to
the Colorado Civil Rights Commission. The Commission,
6       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


in turn, decides whether to initiate a formal hearing be-
fore a state Administrative Law Judge (ALJ), who will
hear evidence and argument before issuing a written
decision. See §§24–34–306, 24–4–105(14). The decision of
the ALJ may be appealed to the full Commission, a seven-
member appointed body. The Commission holds a public
hearing and deliberative session before voting on the case.
If the Commission determines that the evidence proves a
CADA violation, it may impose remedial measures as
provided by statute. See §24–34–306(9). Available reme-
dies include, among other things, orders to cease-and-
desist a discriminatory policy, to file regular compliance
reports with the Commission, and “to take affirmative
action, including the posting of notices setting forth the
substantive rights of the public.” §24–34–605. Colorado
law does not permit the Commission to assess money
damages or fines. §§24–34–306(9), 24–34–605.
                               C
   Craig and Mullins filed a discrimination complaint
against Masterpiece Cakeshop and Phillips in August
2012, shortly after the couple’s visit to the shop. App. 31.
The complaint alleged that Craig and Mullins had been
denied “full and equal service” at the bakery because of
their sexual orientation, id., at 35, 48, and that it was
Phillips’ “standard business practice” not to provide cakes
for same-sex weddings, id., at 43.
   The Civil Rights Division opened an investigation. The
investigator found that “on multiple occasions,” Phillips
“turned away potential customers on the basis of their
sexual orientation, stating that he could not create a cake
for a same-sex wedding ceremony or reception” because
his religious beliefs prohibited it and because the potential
customers “were doing something illegal” at that time.
Id., at 76. The investigation found that Phillips had de-
clined to sell custom wedding cakes to about six other
                 Cite as: 584 U. S. ____ (2018)           7

                     Opinion of the Court

same-sex couples on this basis. Id., at 72. The investiga-
tor also recounted that, according to affidavits submitted
by Craig and Mullins, Phillips’ shop had refused to sell
cupcakes to a lesbian couple for their commitment celebra-
tion because the shop “had a policy of not selling baked
goods to same-sex couples for this type of event.” Id., at
73. Based on these findings, the Division found probable
cause that Phillips violated CADA and referred the case to
the Civil Rights Commission. Id., at 69.
   The Commission found it proper to conduct a formal
hearing, and it sent the case to a State ALJ. Finding no
dispute as to material facts, the ALJ entertained cross-
motions for summary judgment and ruled in the couple’s
favor. The ALJ first rejected Phillips’ argument that
declining to make or create a wedding cake for Craig and
Mullins did not violate Colorado law. It was undisputed
that the shop is subject to state public accommodations
laws. And the ALJ determined that Phillips’ actions
constituted prohibited discrimination on the basis of sex-
ual orientation, not simply opposition to same-sex marriage
as Phillips contended. App. to Pet. for Cert. 68a–72a.
   Phillips raised two constitutional claims before the ALJ.
He first asserted that applying CADA in a way that would
require him to create a cake for a same-sex wedding would
violate his First Amendment right to free speech by com-
pelling him to exercise his artistic talents to express a
message with which he disagreed. The ALJ rejected the
contention that preparing a wedding cake is a form of
protected speech and did not agree that creating Craig and
Mullins’ cake would force Phillips to adhere to “an ideolog-
ical point of view.” Id., at 75a. Applying CADA to the
facts at hand, in the ALJ’s view, did not interfere with
Phillips’ freedom of speech.
   Phillips also contended that requiring him to create
cakes for same-sex weddings would violate his right to the
free exercise of religion, also protected by the First
8       MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


Amendment. Citing this Court’s precedent in Employment
Div., Dept. of Human Resources of Ore. v. Smith, 494 U. S.
872 (1990), the ALJ determined that CADA is a “valid and
neutral law of general applicability” and therefore that
applying it to Phillips in this case did not violate the Free
Exercise Clause. Id., at 879; App. to Pet. for Cert. 82a–
83a.     The ALJ thus ruled against Phillips and the
cakeshop and in favor of Craig and Mullins on both consti-
tutional claims.
   The Commission affirmed the ALJ’s decision in full. Id.,
at 57a. The Commission ordered Phillips to “cease and
desist from discriminating against . . . same-sex couples by
refusing to sell them wedding cakes or any product [they]
would sell to heterosexual couples.” Ibid. It also ordered
additional remedial measures, including “comprehensive
staff training on the Public Accommodations section” of
CADA “and changes to any and all company policies to
comply with . . . this Order.” Id., at 58a. The Commission
additionally required Phillips to prepare “quarterly com-
pliance reports” for a period of two years documenting “the
number of patrons denied service” and why, along with “a
statement describing the remedial actions taken.” Ibid.
   Phillips appealed to the Colorado Court of Appeals,
which affirmed the Commission’s legal determinations and
remedial order. The court rejected the argument that the
“Commission’s order unconstitutionally compels” Phillips
and the shop “to convey a celebratory message about same
sex marriage.” Craig v. Masterpiece Cakeshop, Inc., 370
P. 3d 272, 283 (2015). The court also rejected the argu-
ment that the Commission’s order violated the Free Exer-
cise Clause. Relying on this Court’s precedent in Smith,
supra, at 879, the court stated that the Free Exercise
Clause “does not relieve an individual of the obligation to
comply with a valid and neutral law of general applicabil-
ity” on the ground that following the law would interfere
with religious practice or belief. 370 P. 3d, at 289. The
                  Cite as: 584 U. S. ____ (2018)             9

                      Opinion of the Court

court concluded that requiring Phillips to comply with the
statute did not violate his free exercise rights. The Colo-
rado Supreme Court declined to hear the case.
  Phillips sought review here, and this Court granted
certiorari. 582 U. S. ___ (2017). He now renews his claims
under the Free Speech and Free Exercise Clauses of the
First Amendment.
                               II

                               A

   Our society has come to the recognition that gay persons
and gay couples cannot be treated as social outcasts or as
inferior in dignity and worth. For that reason the laws
and the Constitution can, and in some instances must,
protect them in the exercise of their civil rights. The
exercise of their freedom on terms equal to others must be
given great weight and respect by the courts. At the same
time, the religious and philosophical objections to gay
marriage are protected views and in some instances pro-
tected forms of expression. As this Court observed in
Obergefell v. Hodges, 576 U. S. ___ (2015), “[t]he First
Amendment ensures that religious organizations and
persons are given proper protection as they seek to teach
the principles that are so fulfilling and so central to their
lives and faiths.” Id., at ___ (slip op., at 27). Nevertheless,
while those religious and philosophical objections are
protected, it is a general rule that such objections do not
allow business owners and other actors in the economy
and in society to deny protected persons equal access to
goods and services under a neutral and generally applica-
ble public accommodations law. See Newman v. Piggy
Park Enterprises, Inc., 390 U. S. 400, 402, n. 5 (1968) (per
curiam); see also Hurley v. Irish-American Gay, Lesbian
and Bisexual Group of Boston, Inc., 515 U. S. 557, 572
(1995) (“Provisions like these are well within the State’s
usual power to enact when a legislature has reason to
10      MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


believe that a given group is the target of discrimination,
and they do not, as a general matter, violate the First or
Fourteenth Amendments”).
  When it comes to weddings, it can be assumed that a
member of the clergy who objects to gay marriage on
moral and religious grounds could not be compelled to
perform the ceremony without denial of his or her right to
the free exercise of religion. This refusal would be well
understood in our constitutional order as an exercise of
religion, an exercise that gay persons could recognize and
accept without serious diminishment to their own dignity
and worth. Yet if that exception were not confined, then a
long list of persons who provide goods and services for
marriages and weddings might refuse to do so for gay
persons, thus resulting in a community-wide stigma in-
consistent with the history and dynamics of civil rights
laws that ensure equal access to goods, services, and
public accommodations.
  It is unexceptional that Colorado law can protect gay
persons, just as it can protect other classes of individuals,
in acquiring whatever products and services they choose
on the same terms and conditions as are offered to other
members of the public. And there are no doubt innumera-
ble goods and services that no one could argue implicate
the First Amendment. Petitioners conceded, moreover,
that if a baker refused to sell any goods or any cakes for
gay weddings, that would be a different matter and the
State would have a strong case under this Court’s prece-
dents that this would be a denial of goods and services
that went beyond any protected rights of a baker who
offers goods and services to the general public and is
subject to a neutrally applied and generally applicable
public accommodations law. See Tr. of Oral Arg. 4–7, 10.
  Phillips claims, however, that a narrower issue is pre-
sented. He argues that he had to use his artistic skills to
make an expressive statement, a wedding endorsement in
                 Cite as: 584 U. S. ____ (2018)           11

                     Opinion of the Court

his own voice and of his own creation. As Phillips would
see the case, this contention has a significant First
Amendment speech component and implicates his deep
and sincere religious beliefs. In this context the baker
likely found it difficult to find a line where the customers’
rights to goods and services became a demand for him to
exercise the right of his own personal expression for their
message, a message he could not express in a way con-
sistent with his religious beliefs.
   Phillips’ dilemma was particularly understandable
given the background of legal principles and administra-
tion of the law in Colorado at that time. His decision and
his actions leading to the refusal of service all occurred in
the year 2012. At that point, Colorado did not recognize
the validity of gay marriages performed in its own State.
See Colo. Const., Art. II, §31 (2012); 370 P. 3d, at 277. At
the time of the events in question, this Court had not
issued its decisions either in United States v. Windsor, 570
U. S. 744 (2013), or Obergefell. Since the State itself did
not allow those marriages to be performed in Colorado,
there is some force to the argument that the baker was not
unreasonable in deeming it lawful to decline to take an
action that he understood to be an expression of support
for their validity when that expression was contrary to his
sincerely held religious beliefs, at least insofar as his
refusal was limited to refusing to create and express a
message in support of gay marriage, even one planned to
take place in another State.
   At the time, state law also afforded storekeepers some
latitude to decline to create specific messages the store-
keeper considered offensive. Indeed, while enforcement
proceedings against Phillips were ongoing, the Colorado
Civil Rights Division itself endorsed this proposition in
cases involving other bakers’ creation of cakes, concluding
on at least three occasions that a baker acted lawfully in
declining to create cakes with decorations that demeaned
12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


gay persons or gay marriages. See Jack v. Gateaux, Ltd.,
Charge No. P20140071X (Mar. 24, 2015); Jack v. Le Bak-
ery Sensual, Inc., Charge No. P20140070X (Mar. 24, 2015);
Jack v. Azucar Bakery, Charge No. P20140069X (Mar. 24,
2015).
  There were, to be sure, responses to these arguments
that the State could make when it contended for a differ-
ent result in seeking the enforcement of its generally
applicable state regulations of businesses that serve the
public. And any decision in favor of the baker would have
to be sufficiently constrained, lest all purveyors of goods
and services who object to gay marriages for moral and
religious reasons in effect be allowed to put up signs say-
ing “no goods or services will be sold if they will be used
for gay marriages,” something that would impose a serious
stigma on gay persons. But, nonetheless, Phillips was
entitled to the neutral and respectful consideration of his
claims in all the circumstances of the case.
                               B
   The neutral and respectful consideration to which Phil-
lips was entitled was compromised here, however. The
Civil Rights Commission’s treatment of his case has some
elements of a clear and impermissible hostility toward the
sincere religious beliefs that motivated his objection.
   That hostility surfaced at the Commission’s formal,
public hearings, as shown by the record. On May 30,
2014, the seven-member Commission convened publicly to
consider Phillips’ case. At several points during its meet-
ing, commissioners endorsed the view that religious beliefs
cannot legitimately be carried into the public sphere or
commercial domain, implying that religious beliefs and
persons are less than fully welcome in Colorado’s business
community. One commissioner suggested that Phillips
can believe “what he wants to believe,” but cannot act on
his religious beliefs “if he decides to do business in the
                 Cite as: 584 U. S. ____ (2018)           13

                     Opinion of the Court

state.” Tr. 23. A few moments later, the commissioner
restated the same position: “[I]f a businessman wants to
do business in the state and he’s got an issue with the—
the law’s impacting his personal belief system, he needs to
look at being able to compromise.” Id., at 30. Standing
alone, these statements are susceptible of different inter-
pretations. On the one hand, they might mean simply
that a business cannot refuse to provide services based on
sexual orientation, regardless of the proprietor’s personal
views. On the other hand, they might be seen as inappro-
priate and dismissive comments showing lack of due
consideration for Phillips’ free exercise rights and the
dilemma he faced. In view of the comments that followed,
the latter seems the more likely.
  On July 25, 2014, the Commission met again. This
meeting, too, was conducted in public and on the record.
On this occasion another commissioner made specific
reference to the previous meeting’s discussion but said far
more to disparage Phillips’ beliefs. The commissioner
stated:

    “I would also like to reiterate what we said in the
    hearing or the last meeting. Freedom of religion and
    religion has been used to justify all kinds of discrimi-
    nation throughout history, whether it be slavery,
    whether it be the holocaust, whether it be—I mean,
    we—we can list hundreds of situations where freedom
    of religion has been used to justify discrimination.
    And to me it is one of the most despicable pieces of
    rhetoric that people can use to—to use their religion
    to hurt others.” Tr. 11–12.

To describe a man’s faith as “one of the most despicable
pieces of rhetoric that people can use” is to disparage his
religion in at least two distinct ways: by describing it as
despicable, and also by characterizing it as merely rhetori-
14      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


cal—something insubstantial and even insincere. The
commissioner even went so far as to compare Phillips’
invocation of his sincerely held religious beliefs to defenses
of slavery and the Holocaust. This sentiment is inappro-
priate for a Commission charged with the solemn respon-
sibility of fair and neutral enforcement of Colorado’s anti-
discrimination law—a law that protects discrimination on
the basis of religion as well as sexual orientation.
  The record shows no objection to these comments from
other commissioners. And the later state-court ruling
reviewing the Commission’s decision did not mention
those comments, much less express concern with their
content. Nor were the comments by the commissioners
disavowed in the briefs filed in this Court. For these
reasons, the Court cannot avoid the conclusion that these
statements cast doubt on the fairness and impartiality of
the Commission’s adjudication of Phillips’ case. Members
of the Court have disagreed on the question whether
statements made by lawmakers may properly be taken
into account in determining whether a law intentionally
discriminates on the basis of religion. See Church of
Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520, 540–
542 (1993); id., at 558 (Scalia, J., concurring in part and
concurring in judgment). In this case, however, the re-
marks were made in a very different context—by an adju-
dicatory body deciding a particular case.
  Another indication of hostility is the difference in treat-
ment between Phillips’ case and the cases of other bakers
who objected to a requested cake on the basis of conscience
and prevailed before the Commission.
  As noted above, on at least three other occasions the
Civil Rights Division considered the refusal of bakers to
create cakes with images that conveyed disapproval of
same-sex marriage, along with religious text. Each time,
the Division found that the baker acted lawfully in refus-
ing service. It made these determinations because, in the
                 Cite as: 584 U. S. ____ (2018)          15

                     Opinion of the Court

words of the Division, the requested cake included “word-
ing and images [the baker] deemed derogatory,” Jack v.
Gateaux, Ltd., Charge No. P20140071X, at 4; featured
“language and images [the baker] deemed hateful,” Jack v.
Le Bakery Sensual, Inc., Charge No. P20140070X, at 4; or
displayed a message the baker “deemed as discriminatory,
Jack v. Azucar Bakery, Charge No. P20140069X, at 4.
   The treatment of the conscience-based objections at
issue in these three cases contrasts with the Commission’s
treatment of Phillips’ objection. The Commission ruled
against Phillips in part on the theory that any message
the requested wedding cake would carry would be at-
tributed to the customer, not to the baker. Yet the Divi-
sion did not address this point in any of the other cases
with respect to the cakes depicting anti-gay marriage
symbolism. Additionally, the Division found no violation
of CADA in the other cases in part because each bakery
was willing to sell other products, including those depict-
ing Christian themes, to the prospective customers. But
the Commission dismissed Phillips’ willingness to sell
“birthday cakes, shower cakes, [and] cookies and brown-
ies,” App. 152, to gay and lesbian customers as irrelevant.
The treatment of the other cases and Phillips’ case could
reasonably be interpreted as being inconsistent as to the
question of whether speech is involved, quite apart from
whether the cases should ultimately be distinguished. In
short, the Commission’s consideration of Phillips’ religious
objection did not accord with its treatment of these other
objections.
   Before the Colorado Court of Appeals, Phillips protested
that this disparity in treatment reflected hostility on the
part of the Commission toward his beliefs. He argued that
the Commission had treated the other bakers’ conscience-
based objections as legitimate, but treated his as illegiti-
mate—thus sitting in judgment of his religious beliefs
themselves. The Court of Appeals addressed the disparity
16      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


only in passing and relegated its complete analysis of the
issue to a footnote. There, the court stated that “[t]his
case is distinguishable from the Colorado Civil Rights
Division’s recent findings that [the other bakeries] in
Denver did not discriminate against a Christian patron on
the basis of his creed” when they refused to create the
requested cakes. 370 P. 3d, at 282, n. 8. In those cases,
the court continued, there was no impermissible discrimi-
nation because “the Division found that the bakeries . . .
refuse[d] the patron’s request . . . because of the offensive
nature of the requested message.” Ibid.
   A principled rationale for the difference in treatment of
these two instances cannot be based on the government’s
own assessment of offensiveness. Just as “no official, high
or petty, can prescribe what shall be orthodox in politics,
nationalism, religion, or other matters of opinion,” West
Virginia Bd. of Ed. v. Barnette, 319 U. S. 624, 642 (1943),
it is not, as the Court has repeatedly held, the role of the
State or its officials to prescribe what shall be offensive.
See Matal v. Tam, 582 U. S. ___, ___–___ (2017) (opinion of
ALITO, J.) (slip op., at 22–23). The Colorado court’s at-
tempt to account for the difference in treatment elevates
one view of what is offensive over another and itself sends
a signal of official disapproval of Phillips’ religious beliefs.
The court’s footnote does not, therefore, answer the
baker’s concern that the State’s practice was to disfavor
the religious basis of his objection.
                                C
   For the reasons just described, the Commission’s treat-
ment of Phillips’ case violated the State’s duty under the
First Amendment not to base laws or regulations on hos-
tility to a religion or religious viewpoint.
   In Church of Lukumi Babalu Aye, supra, the Court
made clear that the government, if it is to respect the
Constitution’s guarantee of free exercise, cannot impose
                 Cite as: 584 U. S. ____ (2018)           17

                     Opinion of the Court

regulations that are hostile to the religious beliefs of af-
fected citizens and cannot act in a manner that passes
judgment upon or presupposes the illegitimacy of religious
beliefs and practices. The Free Exercise Clause bars even
“subtle departures from neutrality” on matters of religion.
Id., at 534. Here, that means the Commission was obliged
under the Free Exercise Clause to proceed in a manner
neutral toward and tolerant of Phillips’ religious beliefs.
The Constitution “commits government itself to religious
tolerance, and upon even slight suspicion that proposals
for state intervention stem from animosity to religion or
distrust of its practices, all officials must pause to remem-
ber their own high duty to the Constitution and to the
rights it secures.” Id., at 547.
   Factors relevant to the assessment of governmental
neutrality include “the historical background of the deci-
sion under challenge, the specific series of events leading
to the enactment or official policy in question, and the
legislative or administrative history, including contempo-
raneous statements made by members of the decisionmak-
ing body.” Id., at 540. In view of these factors the record
here demonstrates that the Commission’s consideration of
Phillips’ case was neither tolerant nor respectful of Phil-
lips’ religious beliefs. The Commission gave “every ap-
pearance,” id., at 545, of adjudicating Phillips’ religious
objection based on a negative normative “evaluation of the
particular justification” for his objection and the religious
grounds for it. Id., at 537. It hardly requires restating
that government has no role in deciding or even suggest-
ing whether the religious ground for Phillips’ conscience-
based objection is legitimate or illegitimate. On these
facts, the Court must draw the inference that Phillips’
religious objection was not considered with the neutrality
that the Free Exercise Clause requires.
   While the issues here are difficult to resolve, it must be
concluded that the State’s interest could have been
18      MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                   Opinion of the Court 


weighed against Phillips’ sincere religious objections in a
way consistent with the requisite religious neutrality that
must be strictly observed. The official expressions of
hostility to religion in some of the commissioners’ com-
ments—comments that were not disavowed at the Com-
mission or by the State at any point in the proceedings
that led to affirmance of the order—were inconsistent with
what the Free Exercise Clause requires. The Commis-
sion’s disparate consideration of Phillips’ case compared to
the cases of the other bakers suggests the same. For these
reasons, the order must be set aside.
                               III
  The Commission’s hostility was inconsistent with the
First Amendment’s guarantee that our laws be applied in
a manner that is neutral toward religion. Phillips was
entitled to a neutral decisionmaker who would give full
and fair consideration to his religious objection as he
sought to assert it in all of the circumstances in which this
case was presented, considered, and decided. In this case
the adjudication concerned a context that may well be
different going forward in the respects noted above. How-
ever later cases raising these or similar concerns are
resolved in the future, for these reasons the rulings of the
Commission and of the state court that enforced the
Commission’s order must be invalidated.
  The outcome of cases like this in other circumstances
must await further elaboration in the courts, all in the
context of recognizing that these disputes must be re-
solved with tolerance, without undue disrespect to sincere
religious beliefs, and without subjecting gay persons to
indignities when they seek goods and services in an open
market.
  The judgment of the Colorado Court of Appeals is re-
versed.
                                             It is so ordered.
                 Cite as: 584 U. S. ____ (2018)            1

                     KAGAN, J., concurring

SUPREME COURT OF THE UNITED STATES
                         _________________

                          No. 16–111
                         _________________


MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
 v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
   ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF 

                      COLORADO

                        [June 4, 2018]


  JUSTICE KAGAN, with whom JUSTICE BREYER joins,
concurring.
  “[I]t is a general rule that [religious and philosophical]
objections do not allow business owners and other actors
in the economy and in society to deny protected persons
equal access to goods and services under a neutral and
generally applicable public accommodations law.” Ante, at
9. But in upholding that principle, state actors cannot
show hostility to religious views; rather, they must give
those views “neutral and respectful consideration.” Ante,
at 12. I join the Court’s opinion in full because I believe
the Colorado Civil Rights Commission did not satisfy that
obligation. I write separately to elaborate on one of the
bases for the Court’s holding.
  The Court partly relies on the “disparate consideration
of Phillips’ case compared to the cases of [three] other
bakers” who “objected to a requested cake on the basis of
conscience.” Ante, at 14, 18. In the latter cases, a customer
named William Jack sought “cakes with images that
conveyed disapproval of same-sex marriage, along with
religious text”; the bakers whom he approached refused to
make them. Ante, at 15; see post, at 3 (GINSBURG, J.,
dissenting) (further describing the requested cakes).
Those bakers prevailed before the Colorado Civil Rights
Division and Commission, while Phillips—who objected for
2       MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                   KAGAN, J., concurring


religious reasons to baking a wedding cake for a same-sex
couple—did not. The Court finds that the legal reasoning
of the state agencies differed in significant ways as be-
tween the Jack cases and the Phillips case. See ante, at
15. And the Court takes especial note of the suggestion
made by the Colorado Court of Appeals, in comparing
those cases, that the state agencies found the message
Jack requested “offensive [in] nature.” Ante, at 16 (inter-
nal quotation marks omitted). As the Court states, a
“principled rationale for the difference in treatment” can-
not be “based on the government’s own assessment of
offensiveness.” Ibid.
  What makes the state agencies’ consideration yet more
disquieting is that a proper basis for distinguishing the
cases was available—in fact, was obvious. The Colorado
Anti-Discrimination Act (CADA) makes it unlawful for a
place of public accommodation to deny “the full and equal
enjoyment” of goods and services to individuals based on
certain characteristics, including sexual orientation and
creed. Colo. Rev. Stat. §24–34–601(2)(a) (2017). The three
bakers in the Jack cases did not violate that law. Jack
requested them to make a cake (one denigrating gay peo-
ple and same-sex marriage) that they would not have
made for any customer. In refusing that request, the
bakers did not single out Jack because of his religion, but
instead treated him in the same way they would have
treated anyone else—just as CADA requires. By contrast,
the same-sex couple in this case requested a wedding cake
that Phillips would have made for an opposite-sex couple.
In refusing that request, Phillips contravened CADA’s
demand that customers receive “the full and equal enjoy-
ment” of public accommodations irrespective of their
sexual orientation. Ibid. The different outcomes in the
Jack cases and the Phillips case could thus have been
justified by a plain reading and neutral application of
Colorado law—untainted by any bias against a religious
                     Cite as: 584 U. S. ____ (2018)                     3

                         KAGAN, J., concurring

belief.*
  I read the Court’s opinion as fully consistent with that
view. The Court limits its analysis to the reasoning of the
state agencies (and Court of Appeals)—“quite apart from
whether the [Phillips and Jack] cases should ultimately be
distinguished.” Ante, at 15. And the Court itself recognizes
the principle that would properly account for a difference
in result between those cases. Colorado law, the Court
——————
  * JUSTICE GORSUCH disagrees. In his view, the Jack cases and the
Phillips case must be treated the same because the bakers in all those
cases “would not sell the requested cakes to anyone.” Post, at 4. That
description perfectly fits the Jack cases—and explains why the bakers
there did not engage in unlawful discrimination. But it is a surprising
characterization of the Phillips case, given that Phillips routinely sells
wedding cakes to opposite-sex couples. JUSTICE GORSUCH can make the
claim only because he does not think a “wedding cake” is the relevant
product. As JUSTICE GORSUCH sees it, the product that Phillips refused
to sell here—and would refuse to sell to anyone—was a “cake celebrat-
ing same-sex marriage.” Ibid.; see post, at 3, 6, 8–9. But that is wrong.
The cake requested was not a special “cake celebrating same-sex
marriage.” It was simply a wedding cake—one that (like other stand-
ard wedding cakes) is suitable for use at same-sex and opposite-sex
weddings alike. See ante, at 4 (majority opinion) (recounting that
Phillips did not so much as discuss the cake’s design before he refused
to make it). And contrary to JUSTICE GORSUCH’S view, a wedding cake
does not become something different whenever a vendor like Phillips
invests its sale to particular customers with “religious significance.”
Post, at 11. As this Court has long held, and reaffirms today, a vendor
cannot escape a public accommodations law because his religion disap-
proves selling a product to a group of customers, whether defined by
sexual orientation, race, sex, or other protected trait. See Newman v.
Piggie Park Enterprises, Inc., 390 U. S. 400, 402, n. 5 (1968) (per
curiam) (holding that a barbeque vendor must serve black customers
even if he perceives such service as vindicating racial equality, in
violation of his religious beliefs); ante, at 9. A vendor can choose the
products he sells, but not the customers he serves—no matter the
reason. Phillips sells wedding cakes. As to that product, he unlawfully
discriminates: He sells it to opposite-sex but not to same-sex couples.
And on that basis—which has nothing to do with Phillips’ religious
beliefs—Colorado could have distinguished Phillips from the bakers in
the Jack cases, who did not engage in any prohibited discrimination.
4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                   KAGAN, J., concurring


says, “can protect gay persons, just as it can protect other
classes of individuals, in acquiring whatever products and
services they choose on the same terms and conditions as
are offered to other members of the public.” Ante, at 10.
For that reason, Colorado can treat a baker who discrimi-
nates based on sexual orientation differently from a baker
who does not discriminate on that or any other prohibited
ground. But only, as the Court rightly says, if the State’s
decisions are not infected by religious hostility or bias. I
accordingly concur.
                 Cite as: 584 U. S. ____ (2018)           1

                   GORSUCH, J., concurring

SUPREME COURT OF THE UNITED STATES
                         _________________

                          No. 16–111
                         _________________


MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
 v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
  ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF 

                     COLORADO

                        [June 4, 2018]


  JUSTICE GORSUCH, with whom JUSTICE ALITO joins,
concurring.
  In Employment Div., Dept. of Human Resources of Ore.
v. Smith, this Court held that a neutral and generally
applicable law will usually survive a constitutional free
exercise challenge. 494 U. S. 872, 878–879 (1990). Smith
remains controversial in many quarters.             Compare
McConnell, The Origins and Historical Understanding of
Free Exercise of Religion, 103 Harv. L. Rev. 1409 (1990),
with Hamburger, A Constitutional Right of Religious
Exemption: An Historical Perspective, 60 Geo. Wash. L.
Rev. 915 (1992). But we know this with certainty: when
the government fails to act neutrally toward the free
exercise of religion, it tends to run into trouble. Then the
government can prevail only if it satisfies strict scrutiny,
showing that its restrictions on religion both serve a com-
pelling interest and are narrowly tailored. Church of
Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520, 546
(1993).
  Today’s decision respects these principles. As the Court
explains, the Colorado Civil Rights Commission failed to
act neutrally toward Jack Phillips’s religious faith. Maybe
most notably, the Commission allowed three other bakers
to refuse a customer’s request that would have required
them to violate their secular commitments. Yet it denied
2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


the same accommodation to Mr. Phillips when he refused
a customer’s request that would have required him to
violate his religious beliefs. Ante, at 14–16. As the Court
also explains, the only reason the Commission seemed to
supply for its discrimination was that it found Mr. Phil-
lips’s religious beliefs “offensive.” Ibid. That kind of
judgmental dismissal of a sincerely held religious belief is,
of course, antithetical to the First Amendment and cannot
begin to satisfy strict scrutiny. The Constitution protects
not just popular religious exercises from the condemnation
of civil authorities. It protects them all. Because the
Court documents each of these points carefully and thor-
oughly, I am pleased to join its opinion in full.
   The only wrinkle is this. In the face of so much evidence
suggesting hostility toward Mr. Phillips’s sincerely held
religious beliefs, two of our colleagues have written sepa-
rately to suggest that the Commission acted neutrally
toward his faith when it treated him differently from the
other bakers—or that it could have easily done so con-
sistent with the First Amendment. See post, at 4–5, and
n. 4 (GINSBURG, J., dissenting); ante, at 2–3, and n.
(KAGAN, J., concurring). But, respectfully, I do not see
how we might rescue the Commission from its error.
   A full view of the facts helps point the way to the prob-
lem. Start with William Jack’s case. He approached three
bakers and asked them to prepare cakes with messages
disapproving same-sex marriage on religious grounds.
App. 233, 243, 252. All three bakers refused Mr. Jack’s
request, stating that they found his request offensive to
their secular convictions. Id., at 231, 241, 250. Mr. Jack
responded by filing complaints with the Colorado Civil
Rights Division. Id., at 230, 240, 249. He pointed to
Colorado’s Anti-Discrimination Act, which prohibits dis-
crimination against customers in public accommodations
because of religious creed, sexual orientation, or certain
other traits. See ibid.; Colo. Rev. Stat. §24–34–601(2)(a)
                 Cite as: 584 U. S. ____ (2018)            3

                    GORSUCH, J., concurring

(2017). Mr. Jack argued that the cakes he sought reflected
his religious beliefs and that the bakers could not refuse to
make them just because they happened to disagree with
his beliefs. App. 231, 241, 250. But the Division declined
to find a violation, reasoning that the bakers didn’t deny
Mr. Jack service because of his religious faith but because
the cakes he sought were offensive to their own moral
convictions. Id., at 237, 247, 255–256. As proof, the Divi-
sion pointed to the fact that the bakers said they treated
Mr. Jack as they would have anyone who requested a cake
with similar messages, regardless of their religion. Id., at
230–231, 240, 249. The Division pointed, as well, to the
fact that the bakers said they were happy to provide reli-
gious persons with other cakes expressing other ideas. Id.,
at 237, 247, 257. Mr. Jack appealed to the Colorado Civil
Rights Commission, but the Commission summarily de-
nied relief. App. to Pet. for Cert. 326a–331a.
   Next, take the undisputed facts of Mr. Phillips’s case.
Charlie Craig and Dave Mullins approached Mr. Phillips
about creating a cake to celebrate their wedding. App.
168. Mr. Phillips explained that he could not prepare a
cake celebrating a same-sex wedding consistent with his
religious faith. Id., at 168–169. But Mr. Phillips offered
to make other baked goods for the couple, including cakes
celebrating other occasions. Ibid. Later, Mr. Phillips
testified without contradiction that he would have refused
to create a cake celebrating a same-sex marriage for any
customer, regardless of his or her sexual orientation. Id.,
at 166–167 (“I will not design and create wedding cakes
for a same-sex wedding regardless of the sexual orienta-
tion of the customer”). And the record reveals that Mr.
Phillips apparently refused just such a request from Mr.
Craig’s mother. Id., at 38–40, 169. (Any suggestion that
Mr. Phillips was willing to make a cake celebrating a
same-sex marriage for a heterosexual customer or was not
willing to sell other products to a homosexual customer,
4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


then, would simply mistake the undisputed factual record.
See post, at 4, n. 2 (GINSBURG, J., dissenting); ante, at 2–3,
and n. (KAGAN, J., concurring)). Nonetheless, the Com-
mission held that Mr. Phillips’s conduct violated the Colo-
rado public accommodations law. App. to Pet. for Cert.
56a–58a.
   The facts show that the two cases share all legally sa-
lient features. In both cases, the effect on the customer was
the same: bakers refused service to persons who bore a
statutorily protected trait (religious faith or sexual orien-
tation). But in both cases the bakers refused service
intending only to honor a personal conviction. To be sure,
the bakers knew their conduct promised the effect of leav-
ing a customer in a protected class unserved. But there’s
no indication the bakers actually intended to refuse ser-
vice because of a customer’s protected characteristic. We
know this because all of the bakers explained without
contradiction that they would not sell the requested cakes
to anyone, while they would sell other cakes to members of
the protected class (as well as to anyone else). So, for
example, the bakers in the first case would have refused to
sell a cake denigrating same-sex marriage to an atheist
customer, just as the baker in the second case would have
refused to sell a cake celebrating same-sex marriage to a
heterosexual customer. And the bakers in the first case
were generally happy to sell to persons of faith, just as the
baker in the second case was generally happy to sell to gay
persons. In both cases, it was the kind of cake, not the
kind of customer, that mattered to the bakers.
   The distinction between intended and knowingly accepted
effects is familiar in life and law. Often the purposeful
pursuit of worthy commitments requires us to accept
unwanted but entirely foreseeable side effects: so, for
example, choosing to spend time with family means the
foreseeable loss of time for charitable work, just as opting
for more time in the office means knowingly forgoing time
                 Cite as: 584 U. S. ____ (2018)            5

                    GORSUCH, J., concurring

at home with loved ones. The law, too, sometimes distin-
guishes between intended and foreseeable effects. See,
e.g., ALI, Model Penal Code §§1.13, 2.02(2)(a)(i) (1985); 1
W. LaFave, Substantive Criminal Law §5.2(b), pp. 460–
463 (3d ed. 2018). Other times, of course, the law proceeds
differently, either conflating intent and knowledge or
presuming intent as a matter of law from a showing of
knowledge. See, e.g., Restatement (Second) of Torts §8A
(1965); Radio Officers v. NLRB, 347 U. S. 17, 45 (1954).
   The problem here is that the Commission failed to act
neutrally by applying a consistent legal rule. In Mr.
Jack’s case, the Commission chose to distinguish carefully
between intended and knowingly accepted effects. Even
though the bakers knowingly denied service to someone in
a protected class, the Commission found no violation
because the bakers only intended to distance themselves
from “the offensive nature of the requested message.”
Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d 272, 282,
n. 8 (Colo. App. 2015); App. 237, 247, 256; App. to Pet. for
Cert. 326a–331a; see also Brief for Respondent Colorado
Civil Rights Commission 52 (“Businesses are entitled to
reject orders for any number of reasons, including because
they deem a particular product requested by a customer to
be ‘offensive’ ”). Yet, in Mr. Phillips’s case, the Commis-
sion dismissed this very same argument as resting on a
“distinction without a difference.” App. to Pet. for Cert.
69a. It concluded instead that an “intent to disfavor” a
protected class of persons should be “readily . . . pre-
sumed” from the knowing failure to serve someone who
belongs to that class. Id., at 70a. In its judgment, Mr.
Phillips’s intentions were “inextricably tied to the sexual
orientation of the parties involved” and essentially “irra-
tional.” Ibid.
   Nothing in the Commission’s opinions suggests any
neutral principle to reconcile these holdings. If Mr. Phil-
lips’s objection is “inextricably tied” to a protected class,
6       MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


then the bakers’ objection in Mr. Jack’s case must be
“inextricably tied” to one as well. For just as cakes cele-
brating same-sex weddings are (usually) requested by
persons of a particular sexual orientation, so too are cakes
expressing religious opposition to same-sex weddings
(usually) requested by persons of particular religious
faiths. In both cases the bakers’ objection would (usually)
result in turning down customers who bear a protected
characteristic. In the end, the Commission’s decisions
simply reduce to this: it presumed that Mr. Phillip har-
bored an intent to discriminate against a protected class in
light of the foreseeable effects of his conduct, but it de-
clined to presume the same intent in Mr. Jack’s case even
though the effects of the bakers’ conduct were just as
foreseeable. Underscoring the double standard, a state
appellate court said that “no such showing” of actual
“animus”—or intent to discriminate against persons in a
protected class—was even required in Mr. Phillips’s case.
370 P. 3d, at 282.
   The Commission cannot have it both ways. The Com-
mission cannot slide up and down the mens rea scale,
picking a mental state standard to suit its tastes depend-
ing on its sympathies. Either actual proof of intent to
discriminate on the basis of membership in a protected
class is required (as the Commission held in Mr. Jack’s
case), or it is sufficient to “presume” such intent from the
knowing failure to serve someone in a protected class (as
the Commission held in Mr. Phillips’s case). Perhaps the
Commission could have chosen either course as an initial
matter. But the one thing it can’t do is apply a more
generous legal test to secular objections than religious
ones. See Church of Lukumi Babalu Aye, 508 U. S., at
543–544. That is anything but the neutral treatment of
religion.
   The real explanation for the Commission’s discrimina-
tion soon comes clear, too—and it does anything but help
                  Cite as: 584 U. S. ____ (2018)            7

                    GORSUCH, J., concurring

its cause. This isn’t a case where the Commission self-
consciously announced a change in its legal rule in all
public accommodation cases. Nor is this a case where the
Commission offered some persuasive reason for its dis-
crimination that might survive strict scrutiny. Instead, as
the Court explains, it appears the Commission wished to
condemn Mr. Phillips for expressing just the kind of “irra-
tional” or “offensive . . . message” that the bakers in the
first case refused to endorse. Ante, at 16. Many may
agree with the Commission and consider Mr. Phillips’s
religious beliefs irrational or offensive. Some may believe
he misinterprets the teachings of his faith. And, to be
sure, this Court has held same-sex marriage a matter of
constitutional right and various States have enacted laws
that preclude discrimination on the basis of sexual orien-
tation. But it is also true that no bureaucratic judgment
condemning a sincerely held religious belief as “irrational”
or “offensive” will ever survive strict scrutiny under the
First Amendment. In this country, the place of secular
officials isn’t to sit in judgment of religious beliefs, but
only to protect their free exercise. Just as it is the “proud-
est boast of our free speech jurisprudence” that we protect
speech that we hate, it must be the proudest boast of our
free exercise jurisprudence that we protect religious be-
liefs that we find offensive. See Matal v. Tam, 582 U. S.
___, ___ (2017) (plurality opinion) (slip op., at 25) (citing
United States v. Schwimmer, 279 U. S. 644, 655 (1929)
(Holmes, J., dissenting)). Popular religious views are easy
enough to defend. It is in protecting unpopular religious
beliefs that we prove this country’s commitment to serving
as a refuge for religious freedom. See Church of Lukumi
Babalu Aye, supra, at 547; Thomas v. Review Bd. of Indi-
ana Employment Security Div., 450 U. S. 707, 715–716
(1981); Wisconsin v. Yoder, 406 U. S. 205, 223–224 (1972);
Cantwell v. Connecticut, 310 U. S. 296, 308–310 (1940).
   Nor can any amount of after-the-fact maneuvering by
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                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


our colleagues save the Commission. It is no answer, for
example, to observe that Mr. Jack requested a cake with
text on it while Mr. Craig and Mr. Mullins sought a cake
celebrating their wedding without discussing its decora-
tion, and then suggest this distinction makes all the dif-
ference. See post, at 4–5, and n. 4 (GINSBURG, J., dissent-
ing). It is no answer either simply to slide up a level of
generality to redescribe Mr. Phillips’s case as involving
only a wedding cake like any other, so the fact that Mr.
Phillips would make one for some means he must make
them for all. See ante, at 2–3, and n. (KAGAN, J., concur-
ring). These arguments, too, fail to afford Mr. Phillips’s
faith neutral respect.
   Take the first suggestion first. To suggest that cakes
with words convey a message but cakes without words do
not—all in order to excuse the bakers in Mr. Jack’s case
while penalizing Mr. Phillips—is irrational. Not even the
Commission or court of appeals purported to rely on that
distinction. Imagine Mr. Jack asked only for a cake with a
symbolic expression against same-sex marriage rather
than a cake bearing words conveying the same idea.
Surely the Commission would have approved the bakers’
intentional wish to avoid participating in that message
too. Nor can anyone reasonably doubt that a wedding
cake without words conveys a message. Words or not and
whatever the exact design, it celebrates a wedding, and if
the wedding cake is made for a same-sex couple it cele-
brates a same-sex wedding. See 370 P. 3d, at 276 (stating
that Mr. Craig and Mr. Mullins “requested that Phillips
design and create a cake to celebrate their same-sex wed-
ding”) (emphasis added). Like “an emblem or flag,” a cake
for a same-sex wedding is a symbol that serves as “a short
cut from mind to mind,” signifying approval of a specific
“system, idea, [or] institution.” West Virginia Bd. of Ed. v.
Barnette, 319 U. S. 624, 632 (1943). It is precisely that
approval that Mr. Phillips intended to withhold in keeping
                 Cite as: 584 U. S. ____ (2018)           9

                   GORSUCH, J., concurring

with his religious faith. The Commission denied Mr.
Phillips that choice, even as it afforded the bakers in Mr.
Jack’s case the choice to refuse to advance a message they
deemed offensive to their secular commitments. That is
not neutral.
  Nor would it be proper for this or any court to suggest
that a person must be forced to write words rather than
create a symbol before his religious faith is implicated.
Civil authorities, whether “high or petty,” bear no license
to declare what is or should be “orthodox” when it comes to
religious beliefs, id., at 642, or whether an adherent has
“correctly perceived” the commands of his religion, Thomas,
supra, at 716. Instead, it is our job to look beyond the
formality of written words and afford legal protection to
any sincere act of faith. See generally Hurley v. Irish-
American Gay, Lesbian and Bisexual Group of Boston,
Inc., 515 U. S. 557, 569 (1995) (“[T]he Constitution looks
beyond written or spoken words as mediums of ex-
pression,” which are “not a condition of constitutional
protection”).
  The second suggestion fares no better. Suggesting that
this case is only about “wedding cakes”—and not a wed-
ding cake celebrating a same-sex wedding—actually points
up the problem. At its most general level, the cake at
issue in Mr. Phillips’s case was just a mixture of flour and
eggs; at its most specific level, it was a cake celebrating
the same-sex wedding of Mr. Craig and Mr. Mullins. We
are told here, however, to apply a sort of Goldilocks rule:
describing the cake by its ingredients is too general; un-
derstanding it as celebrating a same-sex wedding is too
specific; but regarding it as a generic wedding cake is just
right. The problem is, the Commission didn’t play with
the level of generality in Mr. Jack’s case in this way. It
didn’t declare, for example, that because the cakes Mr.
Jack requested were just cakes about weddings generally,
and all such cakes were the same, the bakers had to pro-
10      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


duce them. Instead, the Commission accepted the bakers’
view that the specific cakes Mr. Jack requested conveyed a
message offensive to their convictions and allowed them to
refuse service. Having done that there, it must do the
same here.
   Any other conclusion would invite civil authorities to
gerrymander their inquiries based on the parties they
prefer. Why calibrate the level of generality in Mr. Phil-
lips’s case at “wedding cakes” exactly—and not at, say,
“cakes” more generally or “cakes that convey a message
regarding same-sex marriage” more specifically?           If
“cakes” were the relevant level of generality, the Commis-
sion would have to order the bakers to make Mr. Jack’s
requested cakes just as it ordered Mr. Phillips to make the
requested cake in his case. Conversely, if “cakes that
convey a message regarding same-sex marriage” were the
relevant level of generality, the Commission would have to
respect Mr. Phillips’s refusal to make the requested cake
just as it respected the bakers’ refusal to make the cakes
Mr. Jack requested. In short, when the same level of
generality is applied to both cases, it is no surprise that
the bakers have to be treated the same. Only by adjusting
the dials just right—fine-tuning the level of generality up
or down for each case based solely on the identity of the
parties and the substance of their views—can you engi-
neer the Commission’s outcome, handing a win to Mr.
Jack’s bakers but delivering a loss to Mr. Phillips. Such
results-driven reasoning is improper. Neither the Com-
mission nor this Court may apply a more specific level of
generality in Mr. Jack’s case (a cake that conveys a mes-
sage regarding same-sex marriage) while applying a higher
level of generality in Mr. Phillips’s case (a cake that
conveys no message regarding same-sex marriage). Of
course, under Smith a vendor cannot escape a public
accommodations law just because his religion frowns on it.
But for any law to comply with the First Amendment and
                  Cite as: 584 U. S. ____ (2018)           11

                    GORSUCH, J., concurring

Smith, it must be applied in a manner that treats religion
with neutral respect. That means the government must
apply the same level of generality across cases—and that
did not happen here.
   There is another problem with sliding up the generality
scale: it risks denying constitutional protection to religious
beliefs that draw distinctions more specific than the gov-
ernment’s preferred level of description. To some, all
wedding cakes may appear indistinguishable. But to Mr.
Phillips that is not the case—his faith teaches him other-
wise. And his religious beliefs are entitled to no less
respectful treatment than the bakers’ secular beliefs in
Mr. Jack’s case. This Court has explained these same
points “[r]epeatedly and in many different contexts” over
many years. Smith, 494 U. S. at 887. For example, in
Thomas a faithful Jehovah’s Witness and steel mill worker
agreed to help manufacture sheet steel he knew might
find its way into armaments, but he was unwilling to work
on a fabrication line producing tank turrets. 450 U. S., at
711. Of course, the line Mr. Thomas drew wasn’t the same
many others would draw and it wasn’t even the same line
many other members of the same faith would draw. Even
so, the Court didn’t try to suggest that making steel is just
making steel. Or that to offend his religion the steel
needed to be of a particular kind or shape. Instead, it
recognized that Mr. Thomas alone was entitled to define
the nature of his religious commitments—and that those
commitments, as defined by the faithful adherent, not a
bureaucrat or judge, are entitled to protection under the
First Amendment. Id., at 714–716; see also United States
v. Lee, 455 U. S. 252, 254–255 (1982); Smith, supra, at 887
(collecting authorities). It is no more appropriate for the
United States Supreme Court to tell Mr. Phillips that a
wedding cake is just like any other—without regard to the
religious significance his faith may attach to it—than it
would be for the Court to suggest that for all persons
12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  GORSUCH, J., concurring


sacramental bread is just bread or a kippah is just a cap.
   Only one way forward now remains. Having failed to
afford Mr. Phillips’s religious objections neutral considera-
tion and without any compelling reason for its failure, the
Commission must afford him the same result it afforded
the bakers in Mr. Jack’s case. The Court recognizes this
by reversing the judgment below and holding that the
Commission’s order “must be set aside.” Ante, at 18.
Maybe in some future rulemaking or case the Commission
could adopt a new “knowing” standard for all refusals of
service and offer neutral reasons for doing so. But, as the
Court observes, “[h]owever later cases raising these or
similar concerns are resolved in the future, . . . the rulings
of the Commission and of the state court that enforced the
Commission’s order” in this case “must be invalidated.”
Ibid.    Mr. Phillips has conclusively proven a First
Amendment violation and, after almost six years facing
unlawful civil charges, he is entitled to judgment.
                  Cite as: 584 U. S. ____ (2018)            1

                     Opinion of THOMAS, J.

SUPREME COURT OF THE UNITED STATES
                          _________________

                           No. 16–111
                          _________________


MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
 v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
   ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF 

                      COLORADO

                         [June 4, 2018]


   JUSTICE THOMAS, with whom JUSTICE GORSUCH joins,
concurring in part and concurring in the judgment.
   I agree that the Colorado Civil Rights Commission
(Commission) violated Jack Phillips’ right to freely exer­
cise his religion. As JUSTICE GORSUCH explains, the
Commission treated Phillips’ case differently from a simi­
lar case involving three other bakers, for reasons that can
only be explained by hostility toward Phillips’ religion.
See ante, at 2–7 (concurring opinion). The Court agrees
that the Commission treated Phillips differently, and it
points out that some of the Commissioners made com­
ments disparaging Phillips’ religion. See ante, at 12–16.
Although the Commissioners’ comments are certainly
disturbing, the discriminatory application of Colorado’s
public-accommodations law is enough on its own to violate
Phillips’ rights. To the extent the Court agrees, I join its
opinion.
   While Phillips rightly prevails on his free-exercise claim,
I write separately to address his free-speech claim. The
Court does not address this claim because it has some
uncertainties about the record. See ante, at 2. Specifically,
the parties dispute whether Phillips refused to create a
custom wedding cake for the individual respondents, or
whether he refused to sell them any wedding cake (includ­
ing a premade one). But the Colorado Court of Appeals
2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


resolved this factual dispute in Phillips’ favor. The court
described his conduct as a refusal to “design and create a
cake to celebrate [a] same-sex wedding.” Craig v. Master-
piece Cakeshop, Inc., 370 P. 3d 272, 276 (2015); see also
id., at 286 (“designing and selling a wedding cake”); id., at
283 (“refusing to create a wedding cake”). And it noted
that the Commission’s order required Phillips to sell “ ‘any
product [he] would sell to heterosexual couples,’ ” including
custom wedding cakes. Id., at 286 (emphasis added).
  Even after describing his conduct this way, the Court of
Appeals concluded that Phillips’ conduct was not expres­
sive and was not protected speech. It reasoned that an
outside observer would think that Phillips was merely
complying with Colorado’s public-accommodations law, not
expressing a message, and that Phillips could post a dis­
claimer to that effect. This reasoning flouts bedrock prin­
ciples of our free-speech jurisprudence and would justify
virtually any law that compels individuals to speak. It
should not pass without comment.
                              I
   The First Amendment, applicable to the States through
the Fourteenth Amendment, prohibits state laws that
abridge the “freedom of speech.” When interpreting this
command, this Court has distinguished between regula­
tions of speech and regulations of conduct. The latter
generally do not abridge the freedom of speech, even if
they impose “incidental burdens” on expression. Sorrell v.
IMS Health Inc., 564 U. S. 552, 567 (2011). As the Court
explains today, public-accommodations laws usually regu­
late conduct. Ante, at 9–10 (citing Hurley v. Irish-
American Gay, Lesbian and Bisexual Group of Boston,
Inc., 515 U. S. 557, 572 (1995)). “[A]s a general matter,”
public-accommodations laws do not “target speech” but
instead prohibit “the act of discriminating against individ­
uals in the provision of publicly available goods, privileges,
                  Cite as: 584 U. S. ____ (2018)             3

                     Opinion of THOMAS, J.

and services.” Id., at 572 (emphasis added).
    Although public-accommodations laws generally regu­
late conduct, particular applications of them can burden
protected speech. When a public-accommodations law
“ha[s] the effect of declaring . . . speech itself to be the
public accommodation,” the First Amendment applies with
full force. Id., at 573; accord, Boy Scouts of America v.
Dale, 530 U. S. 640, 657–659 (2000). In Hurley, for exam­
ple, a Massachusetts public-accommodations law prohib-
ited “ ‘any distinction, discrimination or restriction on ac­
count of . . . sexual orientation . . . relative to the admis­
sion of any person to, or treatment in any place of public
accommodation.’ ” 515 U. S., at 561 (quoting Mass. Gen.
Laws §272:98 (1992); ellipsis in original). When this law
required the sponsor of a St. Patrick’s Day parade to
include a parade unit of gay, lesbian, and bisexual Irish-
Americans, the Court unanimously held that the law
violated the sponsor’s right to free speech. Parades are “a
form of expression,” this Court explained, and the applica­
tion of the public-accommodations law “alter[ed] the ex­
pressive content” of the parade by forcing the sponsor to
add a new unit. 515 U. S., at 568, 572–573. The addition
of that unit compelled the organizer to “bear witness to the
fact that some Irish are gay, lesbian, or bisexual”; “suggest
. . . that people of their sexual orientation have as much
claim to unqualified social acceptance as heterosexuals”;
and imply that their participation “merits celebration.”
Id., at 574. While this Court acknowledged that the unit’s
exclusion might have been “misguided, or even hurtful,”
ibid., it rejected the notion that governments can mandate
“thoughts and statements acceptable to some groups or,
indeed, all people” as the “antithesis” of free speech, id., at
579; accord, Dale, supra, at 660–661.
    The parade in Hurley was an example of what this
Court has termed “expressive conduct.” See 515 U. S., at
568–569. This Court has long held that “the Constitution
4          MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                    CIVIL RIGHTS COMM’N

                     Opinion of THOMAS, J. 


looks beyond written or spoken words as mediums of
expression,” id., at 569, and that “[s]ymbolism is a primi­
tive but effective way of communicating ideas,” West Vir-
ginia Bd. of Ed. v. Barnette, 319 U. S. 624, 632 (1943).
Thus, a person’s “conduct may be ‘sufficiently imbued with
elements of communication to fall within the scope of the
First and Fourteenth Amendments.’ ” Texas v. Johnson,
491 U. S. 397, 404 (1989). Applying this principle, the
Court has recognized a wide array of conduct that can
qualify as expressive, including nude dancing, burning the
American flag, flying an upside-down American flag with
a taped-on peace sign, wearing a military uniform, wear­
ing a black armband, conducting a silent sit-in, refusing to
salute the American flag, and flying a plain red flag.1
   Of course, conduct does not qualify as protected speech
simply because “the person engaging in [it] intends thereby
to express an idea.” United States v. O’Brien, 391 U. S.
367, 376 (1968). To determine whether conduct is suffi­
ciently expressive, the Court asks whether it was “intended
to be communicative” and, “in context, would reasona-
bly be understood by the viewer to be communicative.”
Clark v. Community for Creative Non-Violence, 468 U. S.
288, 294 (1984). But a “ ‘particularized message’ ” is not
required, or else the freedom of speech “would never reach
the unquestionably shielded painting of Jackson Pollock,
music of Arnold Schöenberg, or Jabberwocky verse of
Lewis Carroll.” Hurley, 515 U. S., at 569.
   Once a court concludes that conduct is expressive, the
——————
    1 Barnes
           v. Glen Theatre, Inc., 501 U. S. 560, 565–566 (1991); Texas v.
Johnson, 491 U. S. 397, 405–406 (1989); Spence v. Washington, 418
U. S. 405, 406, 409–411 (1974) (per curiam); Schacht v. United States,
398 U. S. 58, 62–63 (1970); Tinker v. Des Moines Independent Commu-
nity School Dist., 393 U. S. 503, 505–506 (1969); Brown v. Louisiana,
383 U. S. 131, 141–142 (1966) (opinion of Fortas, J.); West Virginia Bd.
of Ed. v. Barnette, 319 U. S. 624, 633–634 (1943); Stromberg v. Califor-
nia, 283 U. S. 359, 361, 369 (1931).
                  Cite as: 584 U. S. ____ (2018)             5

                     Opinion of THOMAS, J.

Constitution limits the government’s authority to restrict
or compel it. “[O]ne important manifestation of the prin­
ciple of free speech is that one who chooses to speak may
also decide ‘what not to say’ ” and “tailor” the content of his
message as he sees fit. Id., at 573 (quoting Pacific Gas &
Elec. Co. v. Public Util. Comm’n of Cal., 475 U. S. 1, 16
(1986) (plurality opinion)). This rule “applies not only to
expressions of value, opinion, or endorsement, but equally
to statements of fact the speaker would rather avoid.”
Hurley, supra, at 573. And it “makes no difference”
whether the government is regulating the “creati[on],
distributi[on], or consum[ption]” of the speech. Brown v.
Entertainment Merchants Assn., 564 U. S. 786, 792, n. 1
(2011).
                               II

                               A

   The conduct that the Colorado Court of Appeals ascribed
to Phillips—creating and designing custom wedding
cakes—is expressive. Phillips considers himself an artist.
The logo for Masterpiece Cakeshop is an artist’s paint
palate with a paintbrush and baker’s whisk. Behind the
counter Phillips has a picture that depicts him as an artist
painting on a canvas. Phillips takes exceptional care with
each cake that he creates—sketching the design out on
paper, choosing the color scheme, creating the frosting and
decorations, baking and sculpting the cake, decorating it,
and delivering it to the wedding. Examples of his crea­
tions can be seen on Masterpiece’s website.             See
http://masterpiececakes.com/wedding-cakes (as last visited
June 1, 2018).
   Phillips is an active participant in the wedding celebra­
tion. He sits down with each couple for a consultation
before he creates their custom wedding cake. He discusses
their preferences, their personalities, and the details of
their wedding to ensure that each cake reflects the couple
6       MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


who ordered it. In addition to creating and delivering the
cake—a focal point of the wedding celebration—Phillips
sometimes stays and interacts with the guests at the
wedding. And the guests often recognize his creations and
seek his bakery out afterward. Phillips also sees the
inherent symbolism in wedding cakes. To him, a wedding
cake inherently communicates that “a wedding has oc­
curred, a marriage has begun, and the couple should be
celebrated.” App. 162.
   Wedding cakes do, in fact, communicate this message.
A tradition from Victorian England that made its way to
America after the Civil War, “[w]edding cakes are so
packed with symbolism that it is hard to know where to
begin.” M. Krondl, Sweet Invention: A History of Dessert
321 (2011) (Krondl); see also ibid. (explaining the symbol­
ism behind the color, texture, flavor, and cutting of the
cake). If an average person walked into a room and saw a
white, multi-tiered cake, he would immediately know that
he had stumbled upon a wedding. The cake is “so stand­
ardised and inevitable a part of getting married that few
ever think to question it.” Charsley, Interpretation and
Custom: The Case of the Wedding Cake, 22 Man 93, 95
(1987). Almost no wedding, no matter how spartan, is
missing the cake. See id., at 98. “A whole series of events
expected in the context of a wedding would be impossible
without it: an essential photograph, the cutting, the toast,
and the distribution of both cake and favours at the wed­
ding and afterwards.” Ibid. Although the cake is eventu­
ally eaten, that is not its primary purpose. See id., at 95
(“It is not unusual to hear people declaring that they do
not like wedding cake, meaning that they do not like to eat
it. This includes people who are, without question, having
such cakes for their weddings”); id., at 97 (“Nothing is
made of the eating itself ”); Krondl 320–321 (explaining
that wedding cakes have long been described as “inedi­
ble”). The cake’s purpose is to mark the beginning of a
                     Cite as: 584 U. S. ____ (2018)                    7

                         Opinion of THOMAS, J.

new marriage and to celebrate the couple.2
  Accordingly, Phillips’ creation of custom wedding cakes
is expressive. The use of his artistic talents to create a
well-recognized symbol that celebrates the beginning of a
marriage clearly communicates a message—certainly
more so than nude dancing, Barnes v. Glen Theatre, Inc.,
501 U. S. 560, 565–566 (1991), or flying a plain red flag,
Stromberg v. California, 283 U. S. 359, 369 (1931).3 By
forcing Phillips to create custom wedding cakes for same­
——————
  2 The  Colorado Court of Appeals acknowledged that “a wedding cake,
in some circumstances, may convey a particularized message celebrat­
ing same-sex marriage,” depending on its “design” and whether it has
“written inscriptions.” Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d
272, 288 (2015). But a wedding cake needs no particular design or
written words to communicate the basic message that a wedding is
occurring, a marriage has begun, and the couple should be celebrated.
Wedding cakes have long varied in color, decorations, and style, but
those differences do not prevent people from recognizing wedding cakes
as wedding cakes. See Charsley, Interpretation and Custom: The Case
of the Wedding Cake, 22 Man 93, 96 (1987). And regardless, the
Commission’s order does not distinguish between plain wedding cakes
and wedding cakes with particular designs or inscriptions; it requires
Phillips to make any wedding cake for a same-sex wedding that he
would make for an opposite-sex wedding.
  3 The dissent faults Phillips for not “submitting . . . evidence” that

wedding cakes communicate a message. Post, at 2, n. 1 (opinion of
GINSBURG, J.). But this requirement finds no support in our prece­
dents. This Court did not insist that the parties submit evidence
detailing the expressive nature of parades, flags, or nude dancing. See
Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston,
Inc., 515 U. S. 557, 568–570 (1995); Spence, 418 U. S., at 410–411;
Barnes, 501 U. S., at 565–566. And we do not need extensive evidence
here to conclude that Phillips’ artistry is expressive, see Hurley, 515
U. S., at 569, or that wedding cakes at least communicate the basic fact
that “this is a wedding,” see id., at 573–575. Nor does it matter that
the couple also communicates a message through the cake. More than
one person can be engaged in protected speech at the same time. See
id., at 569–570. And by forcing him to provide the cake, Colorado is
requiring Phillips to be “intimately connected” with the couple’s speech,
which is enough to implicate his First Amendment rights. See id., at
576.
8       MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


sex weddings, Colorado’s public-accommodations law
“alter[s] the expressive content” of his message. Hurley,
515 U. S., at 572. The meaning of expressive conduct, this
Court has explained, depends on “the context in which it
occur[s].” Johnson, 491 U. S., at 405. Forcing Phillips to
make custom wedding cakes for same-sex marriages re­
quires him to, at the very least, acknowledge that same-
sex weddings are “weddings” and suggest that they should
be celebrated—the precise message he believes his faith
forbids. The First Amendment prohibits Colorado from
requiring Phillips to “bear witness to [these] fact[s],”
Hurley, 515 U. S., at 574, or to “affir[m] . . . a belief with
which [he] disagrees,” id., at 573.
                              B
  The Colorado Court of Appeals nevertheless concluded
that Phillips’ conduct was “not sufficiently expressive” to
be protected from state compulsion. 370 P. 3d, at 283. It
noted that a reasonable observer would not view Phillips’
conduct as “an endorsement of same-sex marriage,” but
rather as mere “compliance” with Colorado’s public-
accommodations law. Id., at 286–287 (citing Rumsfeld v.
Forum for Academic and Institutional Rights, Inc., 547
U. S. 47, 64–65 (2006) (FAIR); Rosenberger v. Rector and
Visitors of Univ. of Va., 515 U. S. 819, 841–842 (1995);
PruneYard Shopping Center v. Robins, 447 U. S. 74, 76–78
(1980)). It also emphasized that Masterpiece could “disas­
sociat[e]” itself from same-sex marriage by posting a “dis­
claimer” stating that Colorado law “requires it not to
discriminate” or that “the provision of its services does not
constitute an endorsement.” 370 P. 3d, at 288. This rea­
soning is badly misguided.
                            1
  The Colorado Court of Appeals was wrong to conclude
that Phillips’ conduct was not expressive because a rea­
                 Cite as: 584 U. S. ____ (2018)            9

                     Opinion of THOMAS, J.

sonable observer would think he is merely complying with
Colorado’s public-accommodations law. This argument
would justify any law that compelled protected speech.
And, this Court has never accepted it. From the begin­
ning, this Court’s compelled-speech precedents have re­
jected arguments that “would resolve every issue of power
in favor of those in authority.” Barnette, 319 U. S., at 636.
Hurley, for example, held that the application of Massa­
chusetts’ public-accommodations law “requir[ed] [the
organizers] to alter the expressive content of their pa­
rade.” 515 U. S., at 572–573. It did not hold that reason­
able observers would view the organizers as merely com­
plying with Massachusetts’ public-accommodations law.
  The decisions that the Colorado Court of Appeals cited
for this proposition are far afield. It cited three decisions
where groups objected to being forced to provide a forum
for a third party’s speech. See FAIR, supra, at 51 (law
school refused to allow military recruiters on campus);
Rosenberger, supra, at 822–823 (public university refused
to provide funds to a religious student paper); PruneYard,
supra, at 77 (shopping center refused to allow individuals
to collect signatures on its property). In those decisions,
this Court rejected the argument that requiring the
groups to provide a forum for third-party speech also
required them to endorse that speech. See FAIR, supra, at
63–65; Rosenberger, supra, at 841–842; PruneYard, supra,
at 85–88. But these decisions do not suggest that the
government can force speakers to alter their own message.
See Pacific Gas & Elec., 475 U. S., at 12 (“Notably absent
from PruneYard was any concern that access . . . might
affect the shopping center owner’s exercise of his own
right to speak”); Hurley, supra, at 580 (similar).
  The Colorado Court of Appeals also noted that Master­
piece is a “for-profit bakery” that “charges its customers.”
370 P. 3d, at 287. But this Court has repeatedly rejected
the notion that a speaker’s profit motive gives the gov­
10      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


ernment a freer hand in compelling speech. See Pacific
Gas & Elec., supra, at 8, 16 (collecting cases); Virginia Bd.
of Pharmacy v. Virginia Citizens Consumer Council, Inc.,
425 U. S. 748, 761 (1976) (deeming it “beyond serious
dispute” that “[s]peech . . . is protected even though it is
carried in a form that is ‘sold’ for profit”). Further, even
assuming that most for-profit companies prioritize maxim­
izing profits over communicating a message, that is not
true for Masterpiece Cakeshop. Phillips routinely sacri-
fices profits to ensure that Masterpiece operates in a way
that represents his Christian faith. He is not open on
Sundays, he pays his employees a higher-than-average
wage, and he loans them money in times of need. Phillips
also refuses to bake cakes containing alcohol, cakes with
racist or homophobic messages, cakes criticizing God, and
cakes celebrating Halloween—even though Halloween is
one of the most lucrative seasons for bakeries. These
efforts to exercise control over the messages that Master­
piece sends are still more evidence that Phillips’ conduct is
expressive. See Miami Herald Publishing Co. v. Tornillo,
418 U. S. 241, 256–258 (1974); Walker v. Texas Div., Sons
of Confederate Veterans, Inc., 576 U. S. ___, ___ (2015)
(slip op., at 15).
                             2
   The Colorado Court of Appeals also erred by suggesting
that Phillips could simply post a disclaimer, disassociating
Masterpiece from any support for same-sex marriage.
Again, this argument would justify any law compelling
speech. And again, this Court has rejected it. We have
described similar arguments as “beg[ging] the core ques­
tion.” Tornillo, supra, at 256. Because the government
cannot compel speech, it also cannot “require speakers to
affirm in one breath that which they deny in the next.”
Pacific Gas & Elec., 475 U. S., at 16; see also id., at 15,
n. 11 (citing PruneYard, 447 U. S., at 99 (Powell, J., con­
                      Cite as: 584 U. S. ____ (2018)                    11

                          Opinion of THOMAS, J.

curring in part and concurring in judgment)). States
cannot put individuals to the choice of “be[ing] compelled
to affirm someone else’s belief ” or “be[ing] forced to speak
when [they] would prefer to remain silent.” Id., at 99.
                             III
   Because Phillips’ conduct (as described by the Colorado
Court of Appeals) was expressive, Colorado’s public-
accommodations law cannot penalize it unless the law
withstands strict scrutiny. Although this Court some­
times reviews regulations of expressive conduct under the
more lenient test articulated in O’Brien,4 that test does not
apply unless the government would have punished the
conduct regardless of its expressive component. See, e.g.,
Barnes, 501 U. S., at 566–572 (applying O’Brien to evalu­
ate the application of a general nudity ban to nude danc­
ing); Clark, 468 U. S., at 293 (applying O’Brien to evaluate
the application of a general camping ban to a demonstra­
tion in the park). Here, however, Colorado would not be
punishing Phillips if he refused to create any custom
wedding cakes; it is punishing him because he refuses to
create custom wedding cakes that express approval of
same-sex marriage. In cases like this one, our precedents
demand “ ‘the most exacting scrutiny.’ ” Johnson, 491
U. S., at 412; accord, Holder v. Humanitarian Law Project,
561 U. S. 1, 28 (2010).
   The Court of Appeals did not address whether Colo­
rado’s law survives strict scrutiny, and I will not do so in
the first instance. There is an obvious flaw, however, with
——————
  4 “[A] government regulation [of expressive conduct] is sufficiently

justified if it is within the constitutional power of the Government; if it
furthers an important or substantial governmental interest; if the
governmental interest is unrelated to the suppression of free expres­
sion; and if the incidental restriction on alleged First Amendment
freedoms is no greater than is essential to the furtherance of that
interest.” United States v. O’Brien, 391 U. S. 367, 377 (1968).
12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


one of the asserted justifications for Colorado’s law. Ac­
cording to the individual respondents, Colorado can com­
pel Phillips’ speech to prevent him from “ ‘denigrat[ing] the
dignity’ ” of same-sex couples, “ ‘assert[ing] [their] inferior-
ity,’ ” and subjecting them to “ ‘humiliation, frustration, and
embarrassment.’ ” Brief for Respondents Craig et al. 39
(quoting J. E. B. v. Alabama ex rel. T. B., 511 U. S. 127,
142 (1994); Heart of Atlanta Motel, Inc. v. United States,
379 U. S. 241, 292 (1964) (Goldberg, J., concurring)).
These justifications are completely foreign to our free-
speech jurisprudence.
   States cannot punish protected speech because some
group finds it offensive, hurtful, stigmatic, unreasonable,
or undignified. “If there is a bedrock principle underlying
the First Amendment, it is that the government may not
prohibit the expression of an idea simply because society
finds the idea itself offensive or disagreeable.” Johnson,
supra, at 414. A contrary rule would allow the govern­
ment to stamp out virtually any speech at will. See Morse
v. Frederick, 551 U. S. 393, 409 (2007) (“After all, much
political and religious speech might be perceived as offen­
sive to some”). As the Court reiterates today, “it is not . . .
the role of the State or its officials to prescribe what shall
be offensive.” Ante, at 16. “ ‘Indeed, if it is the speaker’s
opinion that gives offense, that consequence is a reason for
according it constitutional protection.’ ” Hustler Magazine,
Inc. v. Falwell, 485 U. S. 46, 55 (1988); accord, Johnson,
supra, at 408–409.         If the only reason a public-
accommodations law regulates speech is “to produce a
society free of . . . biases” against the protected groups,
that purpose is “decidedly fatal” to the law’s constitution­
ality, “for it amounts to nothing less than a proposal to
limit speech in the service of orthodox expression.” Hur-
ley, 515 U. S., at 578–579; see also United States v. Play-
boy Entertainment Group, Inc., 529 U. S. 803, 813 (2000)
(“Where the designed benefit of a content-based speech
                  Cite as: 584 U. S. ____ (2018)           13

                     Opinion of THOMAS, J.

restriction is to shield the sensibilities of listeners, the
general rule is that the right of expression prevails”). “[A]
speech burden based on audience reactions is simply
government hostility . . . in a different guise.” Matal v.
Tam, 582 U. S. ___, ___ (2017) (KENNEDY, J., concurring in
part and concurring in judgment) (slip op., at 4).
   Consider what Phillips actually said to the individual
respondents in this case. After sitting down with them for
a consultation, Phillips told the couple, “ ‘I’ll make your
birthday cakes, shower cakes, sell you cookies and brown­
ies, I just don’t make cakes for same sex weddings.’ ” App.
168. It is hard to see how this statement stigmatizes gays
and lesbians more than blocking them from marching in a
city parade, dismissing them from the Boy Scouts, or
subjecting them to signs that say “God Hates Fags”—all of
which this Court has deemed protected by the First
Amendment. See Hurley, supra, at 574–575; Dale, 530
U. S., at 644; Snyder v. Phelps, 562 U. S. 443, 448 (2011).
Moreover, it is also hard to see how Phillips’ statement is
worse than the racist, demeaning, and even threatening
speech toward blacks that this Court has tolerated in
previous decisions. Concerns about “dignity” and “stigma”
did not carry the day when this Court affirmed the right of
white supremacists to burn a 25-foot cross, Virginia v.
Black, 538 U. S. 343 (2003); conduct a rally on Martin
Luther King Jr.’s birthday, Forsyth County v. Nationalist
Movement, 505 U. S. 123 (1992); or circulate a film featur­
ing hooded Klan members who were brandishing weapons
and threatening to “ ‘Bury the niggers,’ ” Brandenburg v.
Ohio, 395 U. S. 444, 446, n. 1 (1969) (per curiam).
   Nor does the fact that this Court has now decided Ober-
gefell v. Hodges, 576 U. S. ___ (2015), somehow diminish
Phillips’ right to free speech. “It is one thing . . . to con­
clude that the Constitution protects a right to same-sex
marriage; it is something else to portray everyone who
does not share [that view] as bigoted” and unentitled to
14      MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                  Opinion of THOMAS, J. 


express a different view. Id., at ___ (ROBERTS, C. J., dis­
senting) (slip op., at 29). This Court is not an authority on
matters of conscience, and its decisions can (and often
should) be criticized. The First Amendment gives individ­
uals the right to disagree about the correctness of Oberge-
fell and the morality of same-sex marriage. Obergefell
itself emphasized that the traditional understanding of
marriage “long has been held—and continues to be held—
in good faith by reasonable and sincere people here and
throughout the world.” Id., at ___ (majority opinion) (slip
op., at 4). If Phillips’ continued adherence to that under­
standing makes him a minority after Obergefell, that is all
the more reason to insist that his speech be protected. See
Dale, supra, at 660 (“[T]he fact that [the social acceptance
of homosexuality] may be embraced and advocated by
increasing numbers of people is all the more reason to
protect the First Amendment rights of those who wish to
voice a different view”).
                          *    *     *
   In Obergefell, I warned that the Court’s decision would
“inevitabl[y] . . . come into conflict” with religious liberty,
“as individuals . . . are confronted with demands to partic­
ipate in and endorse civil marriages between same-sex
couples.” 576 U. S., at ___ (dissenting opinion) (slip op., at
15). This case proves that the conflict has already
emerged. Because the Court’s decision vindicates Phillips’
right to free exercise, it seems that religious liberty has
lived to fight another day. But, in future cases, the free­
dom of speech could be essential to preventing Obergefell
from being used to “stamp out every vestige of dissent”
and “vilify Americans who are unwilling to assent to the
new orthodoxy.” Id., at ___ (ALITO, J., dissenting) (slip op.,
at 6). If that freedom is to maintain its vitality, reasoning
like the Colorado Court of Appeals’ must be rejected.
                    Cite as: 584 U. S. ____ (2018)                   1

                       GINSBURG, J., dissenting

SUPREME COURT OF THE UNITED STATES
                             _________________

                             No. 16–111
                             _________________


MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
 v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
   ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF 

                      COLORADO

                            [June 4, 2018]


   JUSTICE GINSBURG, with whom JUSTICE SOTOMAYOR
joins, dissenting.
   There is much in the Court’s opinion with which I agree.
“[I]t is a general rule that [religious and philosophical]
objections do not allow business owners and other actors
in the economy and in society to deny protected persons
equal access to goods and services under a neutral and
generally applicable public accommodations law.” Ante, at
9. “Colorado law can protect gay persons, just as it can
protect other classes of individuals, in acquiring whatever
products and services they choose on the same terms and
conditions as are offered to other members of the public.”
Ante, at 10. “[P]urveyors of goods and services who object
to gay marriages for moral and religious reasons [may not]
put up signs saying ‘no goods or services will be sold if
they will be used for gay marriages.’ ” Ante, at 12. Gay
persons may be spared from “indignities when they seek
goods and services in an open market.” Ante, at 18.1 I
——————
  1 As JUSTICE THOMAS observes, the Court does not hold that wedding

cakes are speech or expression entitled to First Amendment protection.
See ante, at 1 (opinion concurring in part and concurring in judgment).
Nor could it, consistent with our First Amendment precedents. JUSTICE
THOMAS acknowledges that for conduct to constitute protected expres-
sion, the conduct must be reasonably understood by an observer to be
communicative. Ante, at 4 (citing Clark v. Community for Creative
2         MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                   CIVIL RIGHTS COMM’N

                   GINSBURG, J., dissenting


strongly disagree, however, with the Court’s conclusion
that Craig and Mullins should lose this case. All of the
above-quoted statements point in the opposite direction.
  The Court concludes that “Phillips’ religious objection
was not considered with the neutrality that the Free
Exercise Clause requires.” Ante, at 17. This conclusion
rests on evidence said to show the Colorado Civil Rights
Commission’s (Commission) hostility to religion. Hostility
is discernible, the Court maintains, from the asserted
“disparate consideration of Phillips’ case compared to the
cases of ” three other bakers who refused to make cakes
requested by William Jack, an amicus here. Ante, at 18.
The Court also finds hostility in statements made at two
public hearings on Phillips’ appeal to the Commission.
Ante, at 12–14. The different outcomes the Court features
——————
Non-Violence, 468 U. S. 288, 294 (1984)). The record in this case is
replete with Jack Phillips’ own views on the messages he believes his
cakes convey. See ante, at 5–6 (THOMAS, J., concurring in part and
concurring in judgment) (describing how Phillips “considers” and “sees”
his work). But Phillips submitted no evidence showing that an objec-
tive observer understands a wedding cake to convey a message, much
less that the observer understands the message to be the baker’s,
rather than the marrying couple’s. Indeed, some in the wedding
industry could not explain what message, or whose, a wedding cake
conveys. See Charsley, Interpretation and Custom: The Case of the
Wedding Cake, 22 Man 93, 100–101 (1987) (no explanation of wedding
cakes’ symbolism was forthcoming “even amongst those who might be
expected to be the experts”); id., at 104–105 (the cake cutting tradition
might signify “the bride and groom . . . as appropriating the cake” from
the bride’s parents). And Phillips points to no case in which this Court
has suggested the provision of a baked good might be expressive con-
duct. Cf. ante, at 7, n. 2 (THOMAS, J., concurring in part and concurring
in judgment); Hurley v. Irish-American Gay, Lesbian, and Bisexual
Group of Boston, Inc., 515 U. S. 557, 568–579 (1995) (citing previous
cases recognizing parades to be expressive); Barnes v. Glen Theatre,
Inc., 501 U. S. 560, 565 (1991) (noting precedents suggesting nude
dancing is expressive conduct); Spence v. Washington, 418 U. S. 405,
410 (1974) (observing the Court’s decades-long recognition of the
symbolism of flags).
                 Cite as: 584 U. S. ____ (2018)           3

                   GINSBURG, J., dissenting

do not evidence hostility to religion of the kind we have
previously held to signal a free-exercise violation, nor do
the comments by one or two members of one of the four
decisionmaking entities considering this case justify re-
versing the judgment below.
                            I
  On March 13, 2014—approximately three months after
the ALJ ruled in favor of the same-sex couple, Craig and
Mullins, and two months before the Commission heard
Phillips’ appeal from that decision—William Jack visited
three Colorado bakeries. His visits followed a similar
pattern. He requested two cakes
    “made to resemble an open Bible. He also requested
    that each cake be decorated with Biblical verses. [He]
    requested that one of the cakes include an image of
    two groomsmen, holding hands, with a red ‘X’ over the
    image. On one cake, he requested [on] one side[,]
    . . . ‘God hates sin. Psalm 45:7’ and on the opposite
    side of the cake ‘Homosexuality is a detestable sin.
    Leviticus 18:2.’ On the second cake, [the one] with the
    image of the two groomsmen covered by a red ‘X’
    [Jack] requested [these words]: ‘God loves sinners’ and
    on the other side ‘While we were yet sinners Christ
    died for us. Romans 5:8.’ ” App. to Pet. for Cert. 319a;
    see id., at 300a, 310a.
In contrast to Jack, Craig and Mullins simply requested a
wedding cake: They mentioned no message or anything
else distinguishing the cake they wanted to buy from any
other wedding cake Phillips would have sold.
  One bakery told Jack it would make cakes in the shape
of Bibles, but would not decorate them with the requested
messages; the owner told Jack her bakery “does not dis-
criminate” and “accept[s] all humans.” Id., at 301a (inter-
nal quotation marks omitted). The second bakery owner
4         MASTERPIECE CAKESHOP, LTD. v. COLORADO
                   CIVIL RIGHTS COMM’N

                   GINSBURG, J., dissenting


told Jack he “had done open Bibles and books many times
and that they look amazing,” but declined to make the
specific cakes Jack described because the baker regarded
the messages as “hateful.” Id., at 310a (internal quotation
marks omitted). The third bakery, according to Jack, said
it would bake the cakes, but would not include the re-
quested message. Id., at 319a.2
   Jack filed charges against each bakery with the Colo-
rado Civil Rights Division (Division). The Division found no
probable cause to support Jack’s claims of unequal treat-
ment and denial of goods or services based on his Chris-
tian religious beliefs. Id., at 297a, 307a, 316a. In this
regard, the Division observed that the bakeries regularly
produced cakes and other baked goods with Christian
symbols and had denied other customer requests for de-
signs demeaning people whose dignity the Colorado Anti-
discrimination Act (CADA) protects. See id., at 305a,
314a, 324a. The Commission summarily affirmed the
Division’s no-probable-cause finding. See id., at 326a–
331a.
   The Court concludes that “the Commission’s considera-
tion of Phillips’ religious objection did not accord with its
treatment of [the other bakers’] objections.” Ante, at 15.
See also ante, at 5–7 (GORSUCH, J., concurring). But the
cases the Court aligns are hardly comparable. The bakers
would have refused to make a cake with Jack’s requested
message for any customer, regardless of his or her reli-
gion. And the bakers visited by Jack would have sold him
any baked goods they would have sold anyone else. The
bakeries’ refusal to make Jack cakes of a kind they would
not make for any customer scarcely resembles Phillips’
refusal to serve Craig and Mullins: Phillips would not sell
——————
  2 The record provides no ideological explanation for the bakeries’ re-

fusals. Cf. ante, at 1–2, 9, 11 (GORSUCH, J., concurring) (describing
Jack’s requests as offensive to the bakers’ “secular” convictions).
                     Cite as: 584 U. S. ____ (2018)                    5

                        GINSBURG, J., dissenting

to Craig and Mullins, for no reason other than their sexual
orientation, a cake of the kind he regularly sold to others.
When a couple contacts a bakery for a wedding cake, the
product they are seeking is a cake celebrating their wed-
ding—not a cake celebrating heterosexual weddings or
same-sex weddings—and that is the service Craig and
Mullins were denied. Cf. ante, at 3–4, 9–10 (GORSUCH, J.,
concurring). Colorado, the Court does not gainsay, prohib-
its precisely the discrimination Craig and Mullins encoun-
tered. See supra, at 1. Jack, on the other hand, suffered
no service refusal on the basis of his religion or any other
protected characteristic. He was treated as any other
customer would have been treated—no better, no worse.3
   The fact that Phillips might sell other cakes and cookies
to gay and lesbian customers4 was irrelevant to the issue
Craig and Mullins’ case presented. What matters is that
Phillips would not provide a good or service to a same-sex
——————
   3 JUSTICE GORSUCH argues that the situations “share all legally sa-

lient features.” Ante, at 4 (concurring opinion). But what critically
differentiates them is the role the customer’s “statutorily protected
trait,” ibid., played in the denial of service. Change Craig and Mullins’
sexual orientation (or sex), and Phillips would have provided the cake.
Change Jack’s religion, and the bakers would have been no more
willing to comply with his request. The bakers’ objections to Jack’s
cakes had nothing to do with “religious opposition to same-sex wed-
dings.” Ante, at 6 (GORSUCH, J., concurring). Instead, the bakers
simply refused to make cakes bearing statements demeaning to people
protected by CADA. With respect to Jack’s second cake, in particular,
where he requested an image of two groomsmen covered by a red “X”
and the lines “God loves sinners” and “While we were yet sinners Christ
died for us,” the bakers gave not the slightest indication that religious
words, rather than the demeaning image, prompted the objection. See
supra, at 3. Phillips did, therefore, discriminate because of sexual
orientation; the other bakers did not discriminate because of religious
belief; and the Commission properly found discrimination in one case
but not the other. Cf. ante, at 4–6 (GORSUCH, J., concurring).
   4 But see ante, at 7 (majority opinion) (acknowledging that Phillips

refused to sell to a lesbian couple cupcakes for a celebration of their
union).
6           MASTERPIECE CAKESHOP, LTD. v. COLORADO
                     CIVIL RIGHTS COMM’N

                     GINSBURG, J., dissenting


couple that he would provide to a heterosexual couple. In
contrast, the other bakeries’ sale of other goods to Chris-
tian customers was relevant: It shows that there were no
goods the bakeries would sell to a non-Christian customer
that they would refuse to sell to a Christian customer. Cf.
ante, at 15.
   Nor was the Colorado Court of Appeals’ “difference in
treatment of these two instances . . . based on the govern-
ment’s own assessment of offensiveness.” Ante, at 16.
Phillips declined to make a cake he found offensive where
the offensiveness of the product was determined solely by
the identity of the customer requesting it. The three other
bakeries declined to make cakes where their objection to
the product was due to the demeaning message the re-
quested product would literally display. As the Court
recognizes, a refusal “to design a special cake with words
or images . . . might be different from a refusal to sell any
cake at all.” Ante, at 2.5 The Colorado Court of Appeals
did not distinguish Phillips and the other three bakeries
based simply on its or the Division’s finding that messages
——————
    5 The Court undermines this observation when later asserting that
the treatment of Phillips, as compared with the treatment of the other
three bakeries, “could reasonably be interpreted as being inconsistent
as to the question of whether speech is involved.” Ante, at 15. But
recall that, while Jack requested cakes with particular text inscribed,
Craig and Mullins were refused the sale of any wedding cake at all.
They were turned away before any specific cake design could be dis-
cussed. (It appears that Phillips rarely, if ever, produces wedding cakes
with words on them—or at least does not advertise such cakes. See
Masterpiece Cakeshop, Wedding, http://www.masterpiececakes.com/
wedding-cakes (as last visited June 1, 2018) (gallery with 31 wedding
cake images, none of which exhibits words).) The Division and the
Court of Appeals could rationally and lawfully distinguish between a
case involving disparaging text and images and a case involving a
wedding cake of unspecified design. The distinction is not between a
cake with text and one without, see ante, at 8–9 (GORSUCH, J., concur-
ring); it is between a cake with a particular design and one whose form
was never even discussed.
                 Cite as: 584 U. S. ____ (2018)            7

                    GINSBURG, J., dissenting

in the cakes Jack requested were offensive while any
message in a cake for Craig and Mullins was not. The
Colorado court distinguished the cases on the ground that
Craig and Mullins were denied service based on an aspect
of their identity that the State chose to grant vigorous
protection from discrimination. See App. to Pet. for Cert.
20a, n. 8 (“The Division found that the bakeries did not
refuse [Jack’s] request because of his creed, but rather
because of the offensive nature of the requested mes-
sage. . . . [T]here was no evidence that the bakeries based
their decisions on [Jack’s] religion . . . [whereas Phillips]
discriminat[ed] on the basis of sexual orientation.”). I do
not read the Court to suggest that the Colorado Legisla-
ture’s decision to include certain protected characteristics
in CADA is an impermissible government prescription of
what is and is not offensive. Cf. ante, at 9–10. To repeat,
the Court affirms that “Colorado law can protect gay
persons, just as it can protect other classes of individuals,
in acquiring whatever products and services they choose
on the same terms and conditions as are offered to other
members of the public.” Ante, at 10.
                              II
   Statements made at the Commission’s public hearings
on Phillips’ case provide no firmer support for the Court’s
holding today. Whatever one may think of the statements
in historical context, I see no reason why the comments of
one or two Commissioners should be taken to overcome
Phillips’ refusal to sell a wedding cake to Craig and Mul-
lins. The proceedings involved several layers of independ-
ent decisionmaking, of which the Commission was but one.
See App. to Pet. for Cert. 5a–6a. First, the Division had to
find probable cause that Phillips violated CADA. Second,
the ALJ entertained the parties’ cross-motions for sum-
mary judgment. Third, the Commission heard Phillips’
appeal. Fourth, after the Commission’s ruling, the Colo-
8       MASTERPIECE CAKESHOP, LTD. v. COLORADO 

                 CIVIL RIGHTS COMM’N

                 GINSBURG, J., dissenting


rado Court of Appeals considered the case de novo. What
prejudice infected the determinations of the adjudicators
in the case before and after the Commission? The Court
does not say. Phillips’ case is thus far removed from the
only precedent upon which the Court relies, Church of
Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520 (1993),
where the government action that violated a principle of
religious neutrality implicated a sole decisionmaking body,
the city council, see id., at 526–528.
                       *    *     *
  For the reasons stated, sensible application of CADA to
a refusal to sell any wedding cake to a gay couple should
occasion affirmance of the Colorado Court of Appeals’
judgment. I would so rule.
