  IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

ELIZABETH MORRISON, individually        )
and on behalf of all others similarly   )
situated,                               )
                                        )
                 Plaintiff,             )
                                        )
     v.                                 ) C.A. No. 12808-VCG
                                        )
RAY BERRY, RICHARD A.                   )
ANICETTI, MICHAEL D. CASEY,             )
JEFFREY NAYLOR, RICHARD NOLL,           )
BOB SASSER, ROBERT K. SHEARER,          )
MICHAEL TUCCI, STEVEN TANGER,           )
JANE THOMPSON, BRETT BERRY,             )
SCOTT DUGGAN, CRAVATH,                  )
SWAINE & MOORE LLP, JPMORGAN            )
CHASE & CO., J.P. MORGAN                )
SECURITIES, LLC, POMEGRANATE            )
HOLDINGS, INC., APOLLO                  )
INVESTMENT FUND VIII, L.P.,             )
APOLLO OVERSEAS PARTNERS                )
(DELAWARE 892) VIII, L.P., APOLLO       )
OVERSEAS PARTNERS                       )
(DELAWARE) VIII, L.P., APOLLO           )
OVERSEAS PARTNERS VIII, L.P.,           )
APOLLO ADVISORS VIII, L.P.,             )
APOLLO MANAGEMENT VIII, L.P.,           )
AIF VIII MANAGEMENT, LLC,               )
APOLLO MANAGEMENT, L.P.,                )
APOLLO MANAGEMENT GP, LLC,              )
APOLLO MANAGEMENT                       )
HOLDINGS, L.P., APOLLO                  )
MANAGEMENT HOLDINGS GP, LLC,            )
APO CORP, AP PROFESSIONAL               )
HOLDINGS, L.P., and APOLLO              )
GLOBAL MANAGEMENT, LLC,                 )
                                        )
                Defendants.             )
                         MEMORANDUM OPINION

                      Date Submitted: September 23, 2019
                       Date Decided: December 31, 2019

Joel Friedlander, Jeffrey M. Gorris, and Christopher P. Quinn, of FRIEDLANDER
& GORRIS, P.A., Wilmington, Delaware; OF COUNSEL: Randall J. Baron and
Christopher H. Lyons, of ROBBINS GELLER RUDMAN & DOWD LLP, San
Diego, California, Attorneys for Plaintiff.

Rudolf Koch, Matthew D. Perri, and John M. O’Toole, of RICHARDS, LAYTON &
FINGER, P.A., Wilmington, Delaware; OF COUNSEL: Adam L. Sisitsky, Lavinia
M. Weizel, Robert I. Bodian, and Scott A. Rader of MINTZ, LEVIN, COHN
FERRIS, GLOVSKY AND POPEO, P.C. New York, New York and Boston,
Massachusetts, Attorneys for Independent Director Defendants.

William B. Chandler III, Bradley D. Sorrels, Lindsay K. Faccenda, and Daniyal M.
Iqbal, of WILSON SONSINI GOODRICH & ROSATI, P.C., Wilmington, Delaware,
Attorneys for Scott Duggan, Defendant.

Patricia L. Enerio, Jamie L. Brown, and Gillian L. Andrews, of HEYMAN ENERIO
GATTUSO & HIRZELL LLP, Wilmington, Delaware, Attorneys for Richard A.
Anicetti, Defendant.

Kevin G. Abrams, J. Peter Shindel, Jr., and Matthew L. Miller, of ABRAMS &
BAYLISS LLP, Wilmington, Delaware; OF COUNSEL: Matthew A. Schwartz and
Joshua S. Levy of SULLIVAN & CROMWELL LLP, New York, New York,
Attorneys for JPMorgan Chase & Co. and J.P. Morgan Securities, LLC, Defendants.

William M. Lafferty, S. Mark Hurd, Thomas W. Briggs, Jr., Richard Li, and Elizabeth
A. Mullin, of MORRIS, NICHOLS, ARSHT & TUNNELL LLP, Wilmington,
Delaware; OF COUNSEL: Stuart W. Gold, Richard W. Clary, of CRAVATH,
SWAINE & MOORE LLP, New York, New York, Attorneys for Cravath, Swaine &
Moore, LLP, Defendant.

Kevin R. Shannon, Matthew F. Davis, and Nicholas S. Prust, of POTTER
ANDERSON & CORROON LLP, Wilmington, Delaware; OF COUNSEL: Jonathan
Rosenberg and Abby F. Rudzin of O’MELVENY & MYERS LLP, New York, New
York, Attorneys for Apollo Defendants.
                                        2
John L. Reed and Peter H. Kyle, of DLA PIPER LLP, Wilmington, Delaware; OF
COUNSEL: David Clarke, Jr., of DLA PIPER LLP, Washington, D.C., Attorneys for
Berry Defendants.




GLASSCOCK, Vice Chancellor

                                     3
       This matter involves the Plaintiff’s claims for damages following the purchase

of a grocery-store chain, The Fresh Market, Inc. (“Fresh Market” or the “Company”)

by Apollo investment entities. The Plaintiff is a former stockholder of the Company,

purportedly acting on behalf of the stockholder class. She alleges that certain Fresh

Market fiduciaries breached their duties in negotiating the sale and in obtaining the

assent of the stockholders. The matter was previously the subject of a motion to

dismiss, which I granted based on the fact of the approval of the merger by a majority

of disinterested stockholders; that decision was reversed on appeal. The matter is

now before me on the balance of the motions to dismiss, alleging failure to state a

claim under Chancery Court Rule 12(b)(6). For the following reasons, I determine

that the motions of several Defendants must be denied. The complaint, however,

fails to state a claim against the Director Defendants, and their motion is granted.

                                    I. BACKGROUND

       I draw the following facts from the Plaintiff’s Verified Second Amended

Complaint (the “SAC”) and to a limited extent from documents incorporated

therein.1 This Opinion decides the motions to dismiss for those Defendants with



1
  Verified Sec. Am. Compl., Docket Item (“D.I.”) 169 (“SAC”). The Plaintiff received documents
previously through her Section 220 action, some of which she relies on in the SAC. To that extent,
I take these documents into consideration with regard to the motions to dismiss. See Freedman v.
Adams, 2012 WL 1345638, at *5 (Del. Ch. Mar. 30, 2012) (permitting review of documents
incorporated into the complaint in a Rule 23.1 action), aff’d, 57 A.3d 414 (Del. 2015);
Amalgamated Bank v. Yahoo! Inc., 132 A.3d 752, 797 (Del. Ch. 2016)) (“[A] plaintiff may not
reference certain documents outside the complaint and at the same time prevent the court from
fiduciary duties, and reserves decision on those Defendants facing aiding and

abetting claims; therefore, in this Opinion, I focus on the facts necessary to decide

the motions to dismiss filed by those Defendants with fiduciary duties. The well-

pled allegations of the SAC, as discussed further below, are assumed true for

purposes of this Opinion.

          A. The Parties and Relevant Non-Parties

          Non-party Fresh Market is a Delaware corporation headquartered in North

Carolina that operates as a specialty grocery retailer.2

          Plaintiff Elizabeth Morrison was, at all relevant times, a stockholder of Fresh

Market.3

          Defendant Ray Berry was Fresh Market’s Chairman of the Board and former

CEO. 4 Defendant Brett Berry, Ray Berry’s son, was a former CEO and Vice

Chairman of the Board.5 Prior to the transaction, Ray and Brett Berry together

owned approximately 9.8% of Fresh Market’s shares, and approximately 22% of

Fresh Market equity after the deal closed. 6 Ray Berry’s son-in-law, Michael Barry,


considering those documents’ actual terms.” (quoting Winshall v. Viacom Int’l, Inc., 76 A.3d 808,
818 (Del. 2013))).
2
    SAC, ¶ 25.
3
    Id. ¶ 24.
4
    Id. ¶ 26.
5
  Id. ¶ 27. Brett Berry was not a director, officer, or employee of Fresh Market during any period
relevant to this litigation. See Id.
6
    Id. ¶ 2.

                                                2
owned approximately 6% of Fresh Market stock prior to the transaction.7 For

clarity’s sake, because this Opinion decides the Berrys’ Motion to Dismiss only as

it concerns Ray Berry, when I refer to “Berry,” I am referring to Ray Berry.

          Defendants Michael Casey, Jeffrey Naylor, Richard Noll, Bob Sasser, Robert

Shearer, Steven Tanger, Jane Thompson, and Michael Tucci (collectively, with

Richard Anicetti, the “Director Defendants”) were members of the Fresh Market

board of directors (the “Board”).8

          Defendant Scott Duggan was Fresh Market’s Chief Legal Officer and Senior

Vice president – General Counsel. 9

          Defendant Richard Anicetti, in addition to being a director on the Board, was

Fresh Market’s President and CEO.10

          Defendant Cravath, Swaine & Moore LLP (“Cravath”) is a New York limited

liability partnership that served as Fresh Market’s legal counsel for the transaction.11

          Defendant JPMorgan Chase & Co., is a Delaware corporation and parent to

Defendant J.P. Morgan Securities, LLC (“J.P. Morgan”), a Delaware limited liability




7
    Id.
8
    Id. ¶ 28.
9
    Id. ¶ 29.
10
     Id. ¶ 28.
11
     Id. ¶ 30.

                                            3
company. 12          J.P. Morgan served as Fresh Market’s financial advisor in the

transaction.13

           A constellation of fifteen entities comprise the Apollo Defendants. For the

sake of this Opinion, which does not address their Motion to Dismiss, I refer to them

collectively as “Apollo.” Pomegranate Holdings, Inc. is a Delaware corporation and

parent company of Pomegranate Merger Sub, Inc., the company that merged with

and into Fresh Market in the transaction.14 Pomegranate Holdings, Inc. is controlled

by private-equity funds managed by Apollo Management VIII, L.P. (“Apollo

Management VIII”). 15 Four separate Apollo investment funds contributed to the

acquisition and retained an equity stake in Fresh Market following the transaction:

Apollo Investment Fund VIII, L.P., Apollo Overseas Partners (Delaware 892) VIII,

L.P., Apollo Overseas Partners (Delaware) VIII, L.P., and Apollo Overseas Partners

VIII, L.P. 16 The first three are Delaware limited partnerships, the last a Cayman

Islands limited partnership. 17 All the investment funds are managed by Apollo

Management VIII. 18 AIF VIII Management, LLC, a Delaware limited liability


12
     Id. ¶¶ 30–31.
13
     Id. ¶ 31.
14
     Id. ¶ 33.
15
     Id.
16
     Id. ¶¶ 34–37.
17
     Id.
18
     Id. ¶ 3

                                            4
company, is the general partner of Apollo Management VIII. 19 In turn, Apollo

Management, L.P., a Delaware limited partnership, is the sole member and manager

of AIF VIII Management, LLC. 20 Apollo Advisors VIII, L.P., a Delaware limited

partnership, serves as general partner of each of the investment funds. 21 Apollo

Management GP, LLC, a Delaware limited liability company, is the general partner

of Apollo Management, L.P. 22 Apollo Management Holdings, L.P., a Delaware

limited partnership, is the sole member and manager of Apollo Management GP,

LLC. 23 Apollo Management Holdings, GP, LLC, a Delaware limited liability

company, is the general partner of Apollo Management Holdings, L.P. 24 APO Corp.,

a Delaware corporation, is the intermediate holding company through which Apollo

Global Management, LLC holds its interests in various other Apollo entities. 25 AP

Professional Holdings, L.P., a Cayman Islands exempted limited partnership, allows

managing partners at Apollo to indirectly beneficially own a majority interest in each

Apollo entity. 26



19
     Id. ¶ 41.
20
     Id. ¶ 42.
21
     Id. ¶ 39.
22
     Id. ¶ 43.
23
     Id. ¶ 44.
24
     Id. ¶ 45.
25
     Id. ¶ 46.
26
     Id. ¶ 47.

                                          5
           Non-party Neuberger Berman (“Neuberger”) was a “significant institutional

stockholder” in Fresh Market. 27

           Non-Party Jeff Ackerman served as Fresh Market’s Chief Financial Officer.28

           B. Factual Background

                 1. Fresh Market Faces Stock Woes, and Berry Makes an Agreement
                    with Apollo

           In early January 2015, Fresh Market traded as high as $40.83 per share. 29 This

represented a 21.5% increase since the second half of 2014. 30 Then, on January 11,

2015, the Board terminated Fresh Market’s President and CEO, Craig Carlock,

without cause and without a permanent replacement lined up. 31 The Board did not

disclose details.32 The market reacted, and the stock price dropped 11% after a single

day of trading.33 During the eight-month search for a CEO that followed, the stock

price continued to fall, reaching a low of $18.70 in late August 2015.34 Internal

perspectives at the Company, however, evinced more optimism than did the market:




27
     Id. ¶ 11.
28
     Id. ¶ 91.
29
     Id. ¶ 50.
30
     Id.
31
  Id. ¶ 51 (“the Board terminated then-CEO and President, Craig Carlock. The termination was
without cause and no details were disclosed about the reason for his termination.”).
32
     Id.
33
     Id.
34
     Id. ¶ 53.

                                              6
Berry wrote that the Company had “a huge untapped future” and that the stock

volatility would end “once the market returns to rational evaluations of [The Fresh

Market].” 35 Discounted Cash Flow (“DCF”) valuations from this period, prepared

for the Board by management and J.P. Morgan in connection with a share repurchase

program, suggested a value range of $45.75 to $60.75 per share when the stock was

trading at just $32.59.36

          It was in this atmosphere that Apollo’s Andrew Jhawar reached out to Berry

on July 3, 2015 to discuss taking the Company private.37 In an email to colleagues,

Jhawar described how he “pounced” on the opportunity to discuss a going-private

transaction with Berry, “given valuation and the apparent lack of love from Wall

Street and the analyst community.” 38 Apollo had recently taken another specialty

grocery retailer private, and according to Jhawar the flexibility and decision-making

offered by private ownership attracted Berry. 39 Berry and Jhawar exchanged several

messages setting a time to discuss the potential transaction.40 In contravention of

Fresh Market’s communication protocol, Berry did not disclose Apollo’s inquiries


35
     Id. ¶ 52.
36
     Id. ¶ 54.
37
     Id. ¶¶ 55–56.
38
     Id. ¶ 56.
39
   Id. ¶ 57. Led by Jhawar, Apollo had recently taken Sprouts Farmers Markets private in a
transaction with several features that made it similar to the transaction Apollo would propose for
Fresh Market. Id.
40
     Id. ¶¶ 58–60.

                                                7
to either the interim-CEO or the lead director. 41 He claims to have relayed the

conversations to Duggan, though there is no documentation to show whether such

communication occurred.42

          As the stock price reached its low point in August 2015, institutional

stockholder Neuberger requested the company take urgent action to end the

downward drift. 43 With Berry’s support, the Board hired a new CEO, Anicetti, on

September 1, 2015. 44 Following Anicetti’s hire, Berry contacted Jhawar to put him

in contact with his son, Brett Berry, so they could discuss an equity rollover of the

Berrys’ stock in connection with a going-private transaction.45 Berry wrote to

Jhawar that he had talked with both Brett Berry and Mike Barry and that after

contacting an attorney, “one of [them]” would contact Jhawar after they were certain

of their position. 46

          Meanwhile, another private equity firm, CVC Capital, approached outside

director Steve Tanger, who relayed the inquiry to lead director Noll “as per




41
     Id. ¶ 61–62.
42
   Id. ¶ 62. Later in the SAC, the Plaintiff concludes that Duggan’s response to Berry’s disclosure
of a different private equity suitor “does not suggest that Duggan was aware of Apollo’s approach
to Ray Berry and Ray Berry’s active consideration of it.” Id. ¶ 74.
43
     Id. ¶ 65.
44
     Id. ¶ 66.
45
     Id. ¶¶ 68–69.
46
     Id. ¶ 69.

                                                8
protocol.”47 Noll noted in correspondence that “the stock market [is] increasing our

valuation quickly now that [Anicetti] is in place,” and therefore an offer based on

the current valuation was “a non-starter.”48 Noll wrote, “My guess is that they’d

need to be in the range of 10-15x EBITDA to even get a real discussion going.”49

They shared this analysis with Berry. 50 On September 16, 2015, although he had

not yet shared Apollo’s interest, Berry disclosed to Anicetti and Duggan an inquiry

from Oak Hill Capital Management about a potential going-private transaction.51

Duggan suggested passing on the offer, given Anicetti’s recent transition into the

CEO role. 52 Shortly after, on September 25, Berry continued his discussions with

Apollo concerning a transaction; as proposed, the transaction would increase the

Berry family’s ownership from approximately 9.4% pre-deal to 28.3% post-deal.53

At that time, the Berrys orally agreed with Apollo to roll over their equity in the


47
     Id. ¶ 70.
48
     Id.
49
  Id. As the SAC notes, this EBITDA range represents a per share value of approximately $45–
$70. Id.
50
     Id. ¶¶ 70–72.
51
     Id. ¶ 74.
52
  Id. Duggan suggested Berry inform Oak Hill Capital Management that “the Board just named
our new CEO and he is working quickly to transition in and orient himself and let the Oak Hill
guy know that you have noted his interest and end it at that.” Id. As the Plaintiff notes, this
suggests that Duggan had no knowledge of Berry’s discussions with Apollo at this point. Id.
53
   Id. ¶¶ 75–76. As noted above, the Plaintiff alleges the Berrys collectively owned 9.8% pre-
transaction, but Apollo’s spreadsheet contemplated an increase from a 9.4% pre-transaction
ownership. Compare id. ¶ 2 with id. ¶ 75. Per the SAC, the increase in equity ownership implied
a profit of between $136 million and $930 million for the Berrys, collectively. Id.

                                              9
event of a successful Apollo acquisition.54 Berry agreed to reach out to Duggan

regarding the next steps for Apollo to present its proposal to the Company. 55 Up to

this point, Berry had still not informed the Board about his discussions with Apollo.

                 2. Berry Discloses Apollo’s Interest, and the Stockholder Pressure
                    Dials Up

           On September 25, 2015, Berry told Duggan about Apollo’s acquisition

proposal.56 On September 28, when Duggan had not responded, Berry instructed

Jhawar to contact Duggan directly, which Jhawar did. 57 That same day, Duggan and

Noll held a conference with Neuberger in which Neuberger advocated for a

comprehensive strategic review of the Company, including a sale exploration.58 On

October 1, Apollo submitted its proposal to acquire Fresh Market at $30 per share.59

The acquisition’s proposed capital structure included an equity rollover with the

Berrys. 60 The proposal stated, “Apollo and the Berrys will be working together in

an exclusive partnership as it relates to a transaction with The Fresh Market.”61



54
     Id. ¶ 76.
55
     Id.
56
     Id. ¶ 77.
57
  Id. ¶¶ 77–78. The SAC notes that neither the subsequent board minutes nor the 14D-9 disclose
that Berry initiated contact with the Company regarding Apollo’s proposal. Id. ¶ 78.
58
     Id. ¶ 79. On October 8, Neuberger sent Berry a letter summarizing this conference. Id. ¶ 82.
59
     Id. ¶ 80.
60
     Id.
61
     Id.

                                                 10
          The Board called a special meeting on October 15 to discuss a response to

Apollo’s offer. 62 Cravath was represented at the meeting by Damien Zoubek, as

Fresh Market’s counsel. 63 In advance of the meeting, Duggan inquired about Berry’s

relationship with Apollo.64 According to the board minutes memorializing the

discussion, Berry told Duggan he had only conducted three conversations with

Apollo: (1) a general industry discussion; (2) a conversation about a potential

transaction in which Berry expressed willingness to sell his shares for cash or roll

over his equity, contingent in both cases upon the Board’s support; and (3) a courtesy

call prior to the October 1 proposal.65 Berry claimed in this discussion that he had

relayed each conversation to Duggan contemporaneously, and that he had relayed

one of the conversations to Noll. 66          Berry also told Duggan that he had no

involvement formulating Apollo’s proposal, had no commitment to or agreement

with Apollo, that he was not working with Apollo on an exclusive basis, and that he




62
     Id. ¶ 83.
63
     See id. ¶¶ 87–88.
64
     Id. ¶ 83.
65
     Id. ¶ 84.
66
  Id. As the Plaintiff notes, Noll’s email regarding his speculation on what price would be
necessary to get a discussion going suggests he was unaware of Berry’s relationship with Apollo
and potential interest as a buyer. Id. ¶ 72.

                                              11
was unaware of any contact between Apollo and Brett Berry. 67 Duggan presented

this information to the Board, and the Board did not inquire further.68

           At that meeting, Cravath counsel Zoubek asked Berry if he would be willing

to participate in an equity rollover with an acquirer other than Apollo. 69 According

to the board minutes, while Berry maintained he had not committed to a transaction

with Apollo, he told the Board that “he was not aware of any other potential private

equity buyer that had experience in the food retail industry with whom he would be

comfortable engaging in an equity rollover.” 70 Berry then absented himself from the

meeting, and the Board determined it would develop a strategic plan, including the

formation of a Strategic Transaction Committee (the “Committee”) consisting of

directors Naylor, Shearer, and Noll.71 The Board expressed concern over “continued

shareholder pressure,” and that the unsolicited acquisition proposals could become

public.72 After this meeting, Berry recused himself from all future board meetings

and waived his right to notice of the meetings.73



67
     Id. ¶ 86.
68
     Id. ¶ 87.
69
     Id. ¶ 88.
70
     Id.
71
     Id. ¶ 89.
72
     Id.
73
  Id. ¶¶ 88-89; Transmittal Aff. of Matthew D. Perri in Support of the Ind. Dirs.’ Opening Br. in
Support of their Mot. to Dismiss the Verified Sec. Am. Compl., D.I. 181–84 (“Perri Aff.”), Ex. D,
Schedule 14D-9 (“14D-9”), at 18–19.

                                               12
           The day of the board meeting, Apollo sent a follow-up letter regarding its

“proposal (together with Ray and Brett Berry) to acquire” Fresh Market.74 The letter

stated that “Apollo (together with the Berry family rollover) is able and willing to

provide 100% of the equity commitment required in this potential transaction.”75

The letter set a deadline of October 20 for a response to the offer. 76 There was a

news leak the next day, and Reuters reported that Berry was searching for a private

equity partner to make an offer for Fresh Market, while Bloomberg reported that

Berry was working with Apollo to explore a buyout.77

                  3. The Board Puts the Company in Play

           At an October 18 board meeting, the Board noted that the Reuters article

contradicted Berry’s representation that he had not partnered with Apollo. 78 At this

point, the Board decided to publicly announce the commencement of a review of

strategic and financial alternatives.79 It also determined that any sales process would

solicit multiple bids, rather than just Apollo’s. 80 It directed Duggan to inquire with




74
     SAC, ¶ 92.
75
     Id.
76
     Id.
77
     Id. ¶ 94.
78
     Id. ¶ 95.
79
     Id. ¶ 98.
80
     Id.

                                           13
Berry about the news article and his purported partnership with Apollo. 81 On

October 20, Noll wrote to Apollo, “In your letter, you state that Apollo will be

working together with the Berrys on an exclusive basis with respect to a potential

transaction. We have confirmed with Ray Berry that he has no such arrangement

with Apollo.”82 On October 21, Apollo withdrew its bid but continued to engage in

discussion with the Berrys regarding a potential acquisition.83

           Over a month later, on November 25, in a letter to J.P. Morgan addressed to

the Board, Apollo formally renewed its acquisition offer “together with Ray and

Brett Berry” for $30 per share.84 That same day, Cravath spoke to Berry’s Counsel,

who promised to speak with Berry and “provide Cravath with a precise statement

about Ray Berry’s involvement with, and his views about, Apollo’s offer.”85 On

November 28, prompted by Cravath’s inquiries, Berry’s counsel sent an email to

Cravath—which Duggan shared in its entirety with the Board—detailing Berry’s




81
     Id.
82
     Id. ¶ 100.
83
   Id. ¶ 101. In its withdrawal notice, Apollo once again noted the Berrys’ involvement, stating
that it was withdrawing “Apollo’s proposal (together with Ray and Brett Berry).” Id. Other
communications around this time (not shared with the Board) demonstrated Apollo’s ongoing
relationship with the Berrys, including sharing and soliciting comments on draft financial models.
Id. ¶¶ 99, 101.
84
     Id. ¶ 102.
85
     Id. ¶ 103.

                                               14
history and relationship with Apollo (the “November Email”). 86 The November

Email read in pertinent part:

          Since Apollo withdrew its earlier offer in October, Mr. Berry had one
          conversation with Apollo. During that conversation, he agreed, as he did in
          October, that, in the event Apollo agreed on a transaction with [Fresh Market],
          he would roll his equity interest over into the surviving entity. Apollo
          determined the price that was offered. Mr. Berry’s agreement with Apollo is
          oral. They have no written agreement.

          More generally, Mr. Berry believes it is in the best interests of the
          shareholders for the board to pursue a sale of the company at this time due to
          the low valuation of the company in spite of a built-in premium as well as the
          complexity of implementing the changes Rick Anicetti covered in the
          earnings release while under the scrutiny of the public market.

          Should Apollo not be successful in its bid, Mr. Berry would consider rolling
          his equity interest over in connection with an acquisition of [Fresh Market] by
          another buy-out firm that successfully bids for the company, provided he has
          confidence in its ability to properly oversee the company. As he mentioned
          to the board of directors in October, however, he believes that Apollo is
          uniquely qualified to generate value because of its recent success in [Fresh
          Market]’s space with the acquisition of Sprouts. If The Fresh Market remains
          public, Mr. Berry will give serious consideration to selling his stock when
          permitted as he does not believe [Fresh Market] is well positioned to prosper
          as a public company and he can do better with his investment dollars
          elsewhere. 87

          The Board met on December 1–2 and discussed Apollo’s offer, Berry’s

November Email, and concerns over investor pressure to sell.88 The Board noted a

concern “that investors would not give the Corporation the necessary time to


86
     Id. ¶ 104; id. ¶ 110 (“Duggan read the November 28 Email in its entirety to the Board.”).
87
     Id. ¶ 103–104.
88
     Id. ¶ 110.

                                                  15
implement and see the results from the strategic plan.”89 The Board noted Apollo’s

offer was “interesting,” and it granted the Committee expanded authority to design

a sales process. 90 Also at these meetings, the Committee’s financial advisor, J.P.

Morgan, provided DCF analysis based on management’s projections that provided

a range of values from $34.50 to $44.00 per share.91

           After this meeting, Berry confirmed at Fresh Market’s request, (1) a

willingness to discuss an equity rollover with a successful bidder other than Apollo

and (2) an agreement not to discuss an equity rollover with any party until authorized

to do so by Fresh Market. 92 After confirming, Berry told Anicetti the Board should

have immediately engaged in discussions with Apollo and that he was unsatisfied

with the timeline of the Board’s process.93

           Apollo signed a confidentiality agreement on December 9, agreeing not to

“initiate or maintain contact” with any director at Fresh Market without the

Company’s express permission.94 On January 5, 2016, however, Jhawar wrote a

purported New Year’s greeting to Berry: “Hopefully, 2016 will be an exciting year


89
     Id. ¶ 110.
90
     Id.
91
     Id. ¶ 112.
92
     Id. ¶ 114.
93
 Id. ¶ 121. Anicetti reported Berry’s comments to the Committee at a December 22 Committee
meeting. Id.
94
  Id. ¶¶ 119–20. Jhawar’s call lists and email records suggest he may have violated the agreement
by communicating with the Berrys around this time. See id. ¶¶ 118, 120.

                                               16
for all of us to do something together.”95 Berry responded on January 8: “We are

anticipating the possibility of an exciting 2016 with us participating together on a

mutually rewarding project.”96

                   4. The Board Conducts a Sale of the Company

                        a. The Board Institutes a Bidding Process

           Over the course of the sales process, J.P. Morgan contacted thirty-two

potential bidders, twenty of whom signed confidentiality agreements and received

due diligence on Fresh Market, and the Committee met nineteen times. 97 On January

12, 2016, Fresh Market set a deadline of January 25 for potential suitors to submit

bids. 98 It represented to prospective bidders that Berry was open to discussing a

potential rollover when authorized to engage by the Company. 99 At least one

potential acquirer, Kroger, expressed strong interest in having discussions with

Berry, given the importance of a potential equity rollover, but the Board determined

that the no-contact rule would remain until it had determined to proceed with a




95
     Id. ¶ 122.
96
  Id. Duggan later represented to the Board at a January 21 meeting that Berry confirmed he had
not spoken to any potential participant. Id. ¶ 125. In addition to the New Year’s greeting emails,
an email from Jhawar’s assistant reminded him to call Brett Berry, and so additional contact
between Apollo and the Berry family may have transpired. Id. ¶ 124.
97
     14D-9, at 21–22.
98
     SAC, ¶ 123.
99
     Id.

                                               17
transaction and established material terms. 100 Meanwhile, internal documents from

Apollo at this time show that it considered itself partnered exclusively with the

Berrys in the bid for Fresh Market. 101

          On January 25, several parties submitted indications of interest. 102 Apollo’s

was at $31.25 per share.103 As the sale process continued, J.P. Morgan gave a

presentation to the Committee on February 25 and noted that Apollo continued to be

motivated about the transaction, while other suitors’ interest waned. 104 Ultimately,

Fresh Market accelerated the process for Apollo and permitted it to submit a bid on

March 8, ahead of the March 14 date communicated to other bidders. 105 Apollo

submitted a definitive proposal of $27.25 per share, four dollars less than its




100
      Id. ¶¶ 126–27.
101
    Id. ¶ 128 (Apollo was “[p]artnered exclusively with the founders”; “We are partnered together
with . . . the Berry Family . . . who would roll $140 million of equity”; “we have maintained a
strong relationship with the Berry family, who will roll over 4.5mm shares into the transaction”).
102
      Id. ¶ 137.
103
   Id. The SAC contains allegations that Apollo’s “client executive” at J.P. Morgan, Christian
Oberle, fed inside information on the bid process to Apollo, even though he was not on the Fresh
Market transaction team. See id. ¶¶ 130–36. According to the alleged facts, Oberle conveyed
messages from Apollo to the team working on the Fresh Market transaction and advocated for
Apollo, in the meantime providing Apollo with valuable insights in return. See id. ¶¶ 138–46.
This inside information, according to the SAC, gave Apollo a distinct advantage, including being
able to submit its bid earlier than other parties. Id. ¶ 146. The SAC does not allege that the Board,
Duggan, Anicetti, or Berry knew about these communications.
104
   Id. ¶ 142. According to the minutes, “KKR’s interest was waning . . . TPG’s interest was also
waning . . . Sprouts had decided that they would not proceed . . . Kroger was concerned about its
bandwidth. . . .” Id.
105
      Id. ¶¶ 146–47.

                                                18
indication of interest.106 Its bid was not contingent upon an equity rollover with the

Berrys. 107 No other suitor submitted a definitive bid.108

          Before the Board made a decision, J.P. Morgan provided the Board with an

updated conflicts disclosure that discussed its business relationship with Apollo and

represented that the “senior deal team members” assigned to the Fresh Market sale

were not “currently providing services” to Apollo and were not “member[s] of the

coverage team” for Apollo.109

                      b. The Committee Requests Additional Financial Projections

          From December 2015 through the end of the sales process in March 2016, the

Board reviewed several different financial projections. Originally, in December

2015, management provided the Board with a three-year financial model (the

“Management Projections”) that CFO Ackerman described as “pressure tested.”110

Ackerman noted at the December meetings that the Management Projections




106
      Id. ¶ 147.
107
      Id. ¶ 179.
108
      Id. ¶ 147.
109
    Id. ¶ 149. The conflict memorandum did not disclose J.P. Morgan employee Oberle’s
communications with both the Fresh Market team and Apollo’s Jhawar. Id. Following the deal’s
close, Oberle and Jhawar exchanged congratulations by email. Id. ¶¶ 149–50.
110
    Id. ¶ 153. According to the SAC, it appears management had provided J.P. Morgan with
“downward revised projections” in November, then, after it presented the Management Projections
to the Board on December 1–2, it asked J.P. Morgan to “disregard the downward revised projection
provided to you on November 18.” Id.

                                              19
included a “15% overall risk adjustment . . . based on likelihood of achievability.”111

Documents incorporated by reference into the SAC suggest the Board nonetheless

perceived execution risks regarding these projections. 112 However, on February 2,

2016, with the sale process well underway, the Board approved management’s 2016

operating plan, which “tracked” the Management Projections.113 In addition, the

Board asked for stretch targets—higher projections—to motivate management

performance. 114

          Duggan discouraged movement on the stretch targets. 115 On February 25, he

organized a meeting with the Committee and legal counsel to “walk through the type

of information that we should expect the Board will receive in the event an offer is


111
      Id. ¶ 185.
112
    See Perri Aff., Ex. L, Minutes of the Board of Directors Meeting dated December 1–2, 2015,
at 18 (“[T]he Board was of the view . . . that there were significant risks on being able to
successfully implement all of the initiatives and achieve the anticipated results. There was concern
expressed that there was likely to be unexpected industry dynamics that could make achieving the
forecasted results quite difficult, and the competitive pressure would continue or become more
significant, further putting at risk the achievability of the forecasted results”); 14D-9, at 20 (“At
the meeting, the Board discussed that if [Fresh Market] was not successful in executing on the new
strategic plan, that could have a significant downward effect on [Fresh Market’s] valuation, and
that there was significant risk in successfully executing the strategic plan, especially in light of the
industry and competitive pressures [Fresh Market] was facing. [Fresh Market’s] management and
J.P. Morgan also reviewed sensitivities to the [Management Projections] in the event that revenue
or gross margin fell short of what was reflected in the [Management Projections].”).
113
      SAC, ¶ 154.
114
   Id. ¶¶ 155–57. Anicetti notified the Board that management would attempt to “tackle the
question of stretch targets” by the March board meeting, and director Jane Thompson responded,
“the stretch plan is still top of mind.” Id. ¶ 157.
115
    Id. ¶ 160. On February 21, Duggan emailed Anicetti that he wanted “to avoid an email
deliberation running on from [director Thompson’s] message.” He also emailed Committee
member Naylor that day that he “wanted to chat regarding Jane’s emails.” Id.

                                                  20
presented or offers are presented.”116 After discussing the sale’s progress, the

February 25 meeting focused on the need for “additional scenario analyses . . . in

light of the Corporation’s recent business performance and the risks relating to the

Corporation’s ability to execute on its strategic plan, as well as the trends facing the

specialty food retail industry as a whole.” 117 The Committee purportedly based this

decision to request “additional financial projection scenarios” on “feedback that the

Corporation has received throughout the [sale] process from potential bidders that

there was a high degree of perceived execution risk inherent in the Corporation’s

strategic plan.” 118 The SAC alleges, however, that “JP Morgan gathered recurring

positive bidder feedback” and that any hesitancy was based on other factors. 119

            Lead director Noll was not present at the February 25 meeting; afterward,

Duggan updated him by email but did not discuss the Committee’s request for

additional financial scenarios.120 On March 1, Duggan sent Noll a list of topics for

the March board meeting, again without including discussions of additional financial




116
      Id. ¶¶ 159–61.
117
      Id. ¶ 162.
118
      Id.
119
      Id. ¶ 164.
120
    Id. ¶ 163. The emails relied upon in the SAC show that Noll was in London on Company
business. See Transmittal Aff. of Daniyal M. Iqbal in Support of Def. Scott Duggan’s Reply Br.
In Further Support of His Mot. to Dismiss the Verified Sec. Am. Compl., D.I. 223 (“Iqbal Aff.”),
Ex. C, at 1 (Noll stated in email sent the day of meeting, “I’m in London meeting with investors.”).

                                                21
scenarios. 121 He sent the other Committee members, Naylor and Shearer, an outline

for the upcoming board meeting that included a sensitivity analysis from J.P.

Morgan, and indicated that he would share “with the Committee as a whole” after

they reviewed it.122

          That same day, CFO Ackerman advised J.P. Morgan that management “do[es]

not have an updated” long run strategic plan and “still plan[s] to execute against the

previously submitted” Management Projections.123 The next day, management

contacted J.P. Morgan to have a “sensitivity discussion.”124 On March 3, the

Committee met—again without Noll—to request that management and J.P. Morgan

“refine [sensitivities on the Management Projections] . . . and develop additional

financial projection scenarios so that the Board would have that perspective when it

met to determine how to respond to any bids that were received.” 125 On March 4,

the Committee requested that management “weigh in on the merit of things,” and

Anicetti indicated to Ackerman that management would provide an analysis of its




121
      SAC, ¶ 165.
122
    Id. ¶ 165; Iqbal Aff., Ex. F, at 1 (“Working with outside counsel, we put together an outline of
a Board meeting at which a proposal is considered and that outline is attached . . . Once you take
a look, I would plan on sharing with the Committee as a whole.”).
123
      Id. ¶ 166.
124
      Id. ¶ 167.
125
      Id. ¶ 168.

                                                22
projections. 126     On March 6, Naylor asked Duggan when J.P. Morgan would

complete the sensitivities, and Duggan said they would be done “after a proposal is

put forward.”127 Ultimately, management decided to postpone and review what J.P.

Morgan developed.128

            On March 7—the day before Apollo’s bid submission—J.P. Morgan created

draft sensitivities for unit growth, gross margin, and revenue in response to the

Committee’s request. 129       The unit growth scenario was an upside case that

contemplated faster growth than the Management Projections. 130 J.P. Morgan

submitted these sensitivities to management on March 8, the day of Apollo’s bid.131

Later that day, in the afternoon, J.P. Morgan sent revised sensitivities that excluded

the upside unit growth scenario.132 In addition, it requested confirmation that

“sensitivities to the company projections are prepared by, or at the direction of, and




126
   Id. ¶ 169 (“Anicetti further advised Ackerman that senior management was preparing to present
a visual model illustrating the sales and EBITDA impact if [Management Projections were]
achieved six months earlier than planned, or six, nine, or twelve months later than expected.
Anicetti also prepared a draft of qualitative risks to the plan.”).
127
      Id. ¶ 170.
128
      Id. ¶ 171.
129
   Id. ¶ 172. The SAC alleges the sensitivities were reviewed internally and adjusted downward
prior to submission to Fresh Market. Id.
130
      Id. ¶ 173.
131
      Id.
132
      Id. ¶ 174.

                                              23
are approved by the management of [Fresh Market].” 133 Raj Vennam, a Fresh

Market finance executive, confirmed twenty-five minutes later.134

            On the evening of March 8, J.P. Morgan submitted an additional scenario that

suggested lower values by combining the comparable growth and gross margin

scenarios. 135 J.P. Morgan revised and resubmitted the projection scenarios again that

same evening.136 Management confirmed within an hour of receipt.137 The SAC

charts the results of J.P. Morgan’s revisions over March 7 and 8: On March 7, the

three initial scenarios provided a range of share value spanning from $27.24 to

$40.12 per share; by the final version on the evening of March 8, the range was

$20.89 to $32.73 per share. 138           The March 8 Committee minutes stated,

“Management confirmed that it was preparing more fulsome forecast sensitivities

for J.P. Morgan to use in its valuation analyses.” 139




133
      Id.
134
      Id.
135
      Id. ¶ 175–77.
136
      Id.
137
      Id. ¶ 176.
138
      Id. ¶ 177.
139
      Id. ¶ 178.

                                             24
                        c. The Board Negotiates and Finalizes the Merger

            On March 8, 2016, the Committee determined that Apollo’s bid was

insufficient. 140 In response, on March 9, Apollo submitted a “best and final” offer

of $28.50 per share, an increase of $1.25 per share over its previous offer.141 At this

point, the Committee decided to allow Apollo to engage in “chaperoned” discussions

with the Berry family, although the price remained confidential. 142 Berry wrote to

Jhawar and Brett Berry on March 9: “It is exciting that [The Fresh Market] has

decided to proceed with Apollo. It will be great to hear the full story once we are

cleared to talk. I am looking forward to working with you both to help [Fresh

Market] develop into a viable high growth and profitable retailer.” 143

            On March 10, the Committee recommended to the Board that it accept

Apollo’s offer for $28.50 per share.144 At that board meeting, Anicetti and

Ackerman described the Management Projections as “an optimistic scenario if every

element of the plan went according to estimates,” and “more of an optimistic case at

this point,” which justified the lower financial scenarios.145 Preliminary results for




140
      Id. ¶ 179.
141
      Id. ¶ 180.
142
      Id.
143
      Id. ¶ 181.
144
      Id. ¶ 182.
145
      Id. ¶ 185. As noted above, the Management Projections included a 15% risk adjustment. Id.

                                                25
first quarter 2016 showed that comparable store sales were in line with the

Management Projections, but new store sales had slightly underperformed. 146

            Also at the March 10 meeting, J.P. Morgan presented valuation analysis on

the Management Projections as well as three downside scenarios. 147 Its downward

revisions were based on (1) an increase in the discount rate, (2) an increase in the

equity risk premium, and (3) a decrease in the terminal year EBITDA. 148

Communications at J.P. Morgan regarding the draft scenarios reveal some internal

skepticism. 149 Absent the downward revisions, J.P. Morgan’s DCF analysis of

Management Projections—including the increased discount rate and low implied

EBITDA multiple—implied a valuation range of $33.75 to $42.25 per share. 150

            The Board met again on March 11 and approved the merger at $28.50 per

share. 151 Anicetti again stated the additional financial scenarios were necessary to


146
      Id.
147
  Id. ¶ 186. The downside scenarios were (1) underperforming sales, (2) worse-than-anticipated
margins, and (3) worse-than-anticipates sales and margins. Id.
148
   Id. ¶¶ 187–88. Specifically, J.P. Morgan increased its discount rate from an initial 8.5%-9.5%
range to 9.0%-10.0%. Id. ¶ 187. It based this upward revision on a change in the betas of specialty
retailers. Id. The higher impact change, however, came from the equity risk premium, which it
increased 75 basis points, from a range of 6.0%-7.0% to 6.75%-7.75%. Id. This increase was in
contrast to the supply-side equity risk premium, which decreased from 6.21% for 2015 to 6.03%
for 2016. Id. As a result, the terminal year EBITDA multiple reduced from prior estimations of
seven to nine times down to less than five. Id. ¶ 188.
149
   See id. ¶ 189. J.P. Morgan Managing Director Ben Wallace reviewed drafts of the DCF analysis
and opined that the beta range for the discount rate “isn’t justified” and that the terminal multiples
“all seem low” based on the trading range. Id.
150
      Id. ¶ 190.
151
      Id. ¶ 191.

                                                 26
“provide dimension” on risks in the Management Projections. 152 Following the

merger’s close, Berry sent Duggan an email, which read in part, “Thanks for all of

your smart and caring work during this long drawn out process. We need to sit down

over a glass or two of wine and reminisce.” 153

            According to the SAC, several members of Fresh Market management would

receive benefits related to the sale, irrespective of continued employment.154

Anicetti’s employment contract included single-trigger vesting of his equity awards

upon a change-in-control.155         He would receive $5,893,732 in single-trigger

severance compensation, as well as an additional $3,229,312 in double-trigger

severance compensation if he did not continue with Fresh Market under Apollo.156

Ackerman would receive $1,942,967 in single-trigger severance compensation, as

well as $1,706,403 in double-trigger severance. 157 Duggan would receive $1.2

million in single-trigger equity-based compensation, with an additional $1.1 million

in double-trigger compensation if terminated. 158


152
      Id. ¶ 192.
153
      Id. ¶ 194.
154
   In its acquisition proposals, Apollo stated that it “look[ed] to partner with established and
experienced executives,” and that “[i]ncentives are aligned between Apollo and our management
team partners.” Id. ¶ 184. The SAC notes that Apollo compensates management through
performance options that vest if Apollo realizes certain multiples of invested capital. Id.
155
      SAC, ¶ 67.
156
      Id. ¶ 183.
157
      Id.
158
      Id. ¶ 10.

                                              27
            Fresh Market announced the acquisition, including the Berrys’ equity

rollover, on March 14. 159 At $28.50 per share, the aggregate purchase price was

$1.36 billion.160 The merger agreement also provided for a twenty-one-day “go-

shop” period.161 Apollo possessed matching rights on any offer as well as a $34

million termination fee if Fresh Market terminated its purchase in favor of a superior

offer, representing approximately 2.5% of the purchase price.162 No alternative

bidder emerged. 163 Bloomberg published an article that day noting the advantages

the Berrys and Apollo each provided for the other and speculating that these

advantaged led to an “edge” for Apollo in the acquisition.164

                   5. Fresh Market Files its 14D-9

            On March 25, Fresh Market publicly filed its Schedule 14D-9 (the “14D-9”),

and Apollo publicly filed its Schedule TO. 165 Duggan drafted the 14D-9 with

Cravath, and the Director Defendants approved.166 The 14D-9 omitted the following

facts:


159
      Id. ¶ 195.
160
      Id.
161
      Id. ¶ 197.
162
   See id. ¶¶ 195, 197 ($34 million termination fee equals 2.5% of aggregate $1.36 billion purchase
price).
163
      Id.
164
      Id. ¶ 196.
165
      Id. ¶ 198. The 14D-9 incorporated the schedule TO by reference. Id. ¶ 199.
166
      Id. ¶ 199.

                                                28
      • Jhawar’s July 3, 2015 proposal to Berry that he join Apollo in a buyout

            through an equity rollover;167

      • Berry’s September 25, 2015 oral agreement with Apollo to roll over his equity

            in the event of an Apollo acquisition; 168

      • Apollo’s representations that it had partnered exclusively with the Berrys; 169

      • The fact that Berry’s statements denying an agreement with Apollo were

            contradicted by his November Email; 170

      • Berry’s first communication to the Board regarding Apollo’s unique attributes

            and his preference for Apollo as a partner;171

      • Berry’s second communication to the Board on October 15 that “he was not

            aware of any other potential private equity buyer that had experience in the

            food retail industry with whom he would be comfortable engaging in an equity

            rollover;”172

      • Neuberger’s requests for a strategic review and exploration of sale and the

            Board’s acknowledgement of existing shareholder pressure;173


167
      Id. ¶ 205.
168
      Id.
169
      Id.
170
      Id. ¶ 206.
171
      Id. ¶ 207.
172
      Id.
173
      Id. ¶ 208.

                                                29
      • Berry’s communication in the November Email that he would consider selling

            his shares if Fresh Market remained public; 174

      • Berry and Jhawar’s “New Year’s” emails; 175

      • the fifteen percent risk adjustment built into the Management Projections;176

      • J.P. Morgan’s creation of additional downside scenarios after Fresh Market’s

            receipt of Apollo’s offer; and 177

      • The truth that J.P. Morgan, not management, provided the additional financial

            scenarios. 178

In addition, the SAC alleges the Schedule TO contains material omissions because

it does not disclose Apollo’s initial call to Berry, Berry’s oral agreement, or the

“New Year’s” greetings between Berry and Apollo. 179

            C. Procedural History

            Plaintiff Elizabeth Morrison filed her original Complaint on October 6, 2016

for breach of fiduciary duty against the Director Defendants, Ray Berry, and

Anicetti, and aiding and abetting against Brett Berry. 180 All defendants moved to


174
      Id.
175
      Id. ¶ 209.
176
      Id. ¶ 211.
177
      Id. ¶ 212.
178
      Id.
179
      Id. ¶¶ 205, 209–210.
180
      Compl., D.I. 1.

                                                 30
dismiss. 181 I granted the motions to dismiss in a Letter Opinion on September 28,

2017, finding that the majority vote of disinterested stockholders cleansed any

breaches of duty. 182

          The Plaintiff appealed that decision, and the Supreme Court reversed and

remanded, finding that the Defendants failed to show the stockholder vote was fully

informed, and thus the business judgment rule did not apply under Corwin. 183 The

Plaintiff amended her complaint on March 7, 2019, adding a claim for breach of

fiduciary duty against Duggan and claims for aiding and abetting against J.P.

Morgan, Apollo, and Cravath. 184 All Defendants moved to dismiss on May 1. 185 I

granted the Plaintiff leave to amend her complaint a second time, and she did so on

June 3. 186 All Defendants moved to dismiss the SAC on July 12.187

          I heard oral argument on all seven motions to dismiss on September 23, 2019

and considered the matter fully submitted at that time. As noted previously, my

decision here concerns only those defendants with fiduciary duties—the Director




181
      D.I. 12, 14, 15.
182
   Morrison v. Berry, 2017 WL 4317252 (Del. Ch. Sept. 28, 2017), rev'd, 191 A.3d 268 (Del.
2018), as rev’d (July 27, 2018).
183
      Morrison v. Berry, 191 A.3d 268, 275 (Del. 2018), as rev’d (July 27, 2018).
184
      Verified Am. Compl., D.I. 88.
185
      D.I. 139–49.
186
      SAC.
187
      D.I. 187–96.

                                                 31
Defendants, Berry, Duggan, and Anicetti. I reserve decision on the aiding and

abetting claims against Apollo, J.P. Morgan, Cravath, and Brett Berry, which may

be to some extent determined by my decision here.

                                       II. ANALYSIS

          All Defendants have moved to dismiss this action under Chancery Court Rule

12(b)(6).188 In considering such a motion,

          (i) all well-pleaded factual allegations are accepted as true; (ii) even vague
          allegations are well-pleaded if they give the opposing party notice of the
          claim; (iii) the Court must draw all reasonable inferences in favor of the
          nonmoving party; and (iv) dismissal is inappropriate unless the plaintiff would
          not be entitled to recover under any reasonably conceivable set of
          circumstances susceptible of proof.189

However, I do not need to accept “conclusory allegations unsupported by specific

fact” as true, nor must I “draw unreasonable inferences” in the Plaintiff’s favor.190

Additionally, if allegations or documents “incorporated into the complaint

effectively negate the claim as a matter of law,” then I may dismiss the claim. 191




188
   Defendant Brett Berry has also moved to dismiss for lack of personal jurisdiction under
Chancery Court Rule 12(b)(2).
189
  Savor, Inc. v. FMR Corp., 812 A.2d 894, 896–97 (Del. 2002) (footnotes and internal quotations
omitted).
190
   Thermopylae Capital Partners, L.P. v. Simbol, Inc., 2016 WL 368170, at *9 (Del. Ch. Jan. 29,
2016) (quoting Price v. E.I. duPont de Nemours & Co., Inc., 26 A.3d 162, 166 (Del. 2011)).
191
      Malpiede v. Townson, 780 A.2d 1075, 1083 (Del. 2001).

                                               32
          A. The Plaintiff Fails to State a Non-Exculpated Claim for Breach of
            Fiduciary Duty against the Director Defendants

          The Director Defendants benefit from an exculpatory provision under 8 Del

C. § 102(b)(7) that protects them from liability for violations of their duty of care.192

Therefore, to survive the Motion to Dismiss in this post-closing damages action, the

Plaintiff must plead a non-exculpated claim, which requires sufficiently alleging the

Director Defendants were either self-interested, lacked independence, or acted in

bad faith.193 Although Revlon applies to the underlying company sale process—and

is thus a context-specific lens through which to look at the defendants’ duties—this

does not change the requirement that the Plaintiff plead a non-exculpated claim. 194




192
      Perri Aff., Ex. A, Certificate of Incorporation of Fresh Market, Inc., at 5.
193
    In re Cornerstone Therapeutics Inc, Stockholder Litig., 115 A.3d 1173, 1175–76 (Del. 2015)
(“A plaintiff seeking only monetary damages must plead non-exculpated claims against a director
who is protected by an exculpatory charter provision to survive a motion to dismiss, regardless of
the underlying standard of review for the board’s conduct—be it Revlon, Unocal, the entire
fairness standard, or the business judgment rule . . . even if a plaintiff has pled facts that, if true,
would require the transaction to be subject to the entire fairness standard of review, and the
interested parties to face a claim for breach of their duty of loyalty, the independent directors do
not automatically have to remain defendants.”); In re Essendant, Inc. S’holder Litig., C.A. No.
2018-1789-JRS, Mem. Op., at 19 (Del. Ch. Dec. 30, 2019) (“given [defendant’s] exculpatory
charter provision, in order to survive the . . . Board’s Motion to Dismiss, the Complaint must state
valid, non-exculpated claims.”); Nguyen v. Barrett, 2016 WL 5404095, at *3 (Del. Ch. Sept. 28,
2016) (“[W]hen asserting a . . . claim for damages against directors post-close, a plaintiff must
allege facts making it reasonably conceivable that there has been a non-exculpated breach of
fiduciary duty by the board. . .” (citing Chen v. Howard, 87 A.3d 648, 691 (Del. Ch. 2014))).
194
    Kahn v. Stern, 183 A.3d 715, at *1 n.3 (Del. 2018) (TABLE) (“The presence of an exculpatory
charter provision does not mean that Revlon duties no longer apply. Rather, Revlon remains
applicable as a context-specific articulation of the directors’ duties but directors may only be held
liable for a non-exculpated breach of their Revlon duties.”).

                                                    33
          To state a claim, then, the Plaintiff must plead a breach of loyalty; that the

Director Defendants were interested in the transaction, lacked independence, or

acted in bad faith.          The Plaintiff can show the Director Defendants lacked

independence in several ways: “A director is considered interested where he or she

will receive a personal financial benefit from a transaction that is not equally shared

by the stockholders.”195 Or, “[a] director lacks independence if . . . her judgment is

controlled by another director or driven by extraneous considerations.”196

Alternatively, to state a claim for bad faith conduct, the Plaintiff must allege the

Director Defendants “knowingly and completely failed to undertake their

responsibilities.” 197 The Plaintiff can do this by showing that

          the fiduciary intentionally acts with a purpose other than that of advancing the
          best interests of the corporation, the fiduciary acts with the intent to violate
          applicable positive law, or the fiduciary intentionally fails to act in the face of
          a known duty to act, demonstrating a conscious disregard for his duties. 198

The common factor in these descriptions of bad faith is that “the directors acted with

scienter, meaning they had actual or constructive knowledge that their conduct was




195
   In re Novell, Inc. S’holder Litig., 2013 WL 322560, at *7 (Del. Ch. Jan. 3, 2013) (quoting Rales
v. Blasband, 634 A.2d 927, 936 (Del. 1993)).
196
      Id. (citing Aronson v. Lewis, 473 A.2d 805, 816 (Del. 1984)).
197
      Lyondell Chem, 970 A.2d at 243–44.
198
      In re Walt Disney Co. Derivative Litig., 906 A.2d 27, 67 (Del. 2006) (emphasis added).

                                                 34
legally improper.”199 Thus, “[e]ven gross negligence, without more, does not

constitute bad faith.”200

       Because I find the facts, as alleged, do not state a claim that the Director

Defendants were interested, lacked independence, or acted in bad faith, I grant their

Motion to Dismiss.

               1. The Plaintiff does not Adequately Plead the Director Defendants
                  were Self-Interested or Lacked Independence

       The Plaintiff fails to plead that the Director Defendants lacked independence.

Instead, she makes a novel argument to support the familiar claim that these

defendants were self-interested in the transaction, and held pecuniary interests not

shared with the stockholders. The Plaintiff alleges activist shareholder pressure

improperly motivated the Director Defendants to act with self-interest, in

consideration of those directors’ reputations. The Plaintiff argues, “[t]he best way

to understand the rationale for the sale process is that its true purpose was to alleviate

pressure on the incumbent directors.” 201 Essentially, the Plaintiff argues that faced

with activist pressure and the specter of a proxy contest, the Director Defendants



199
  City of Birmingham Ret. & Relief Sys. v. Good, 177 A.3d 47, 55 (Del. 2017) (internal quotation
marks and citation omitted).
200
   In re Paramount Gold & Silver Corp. S’holders Litig., 2017 WL 1372659, at *14 (Del. Ch.
Apr. 13, 2017) (quoting In re Crimson Expl. Inc. S’holder Litig., 2014 WL 5449419, at *23 (Del.
Ch. Oct. 24, 2014)).
201
    Pl.’s Ans. Br. In Opp’n. to the Sell-Side Defs.’ Mots. to Dismiss, D.I. 218 (“Pl. Sell-Side Br.”),
at 48.

                                                 35
decided to eliminate their personal and professional problems by pretending to

auction the Company but in reality handing it to Apollo in a short-term, unfairly

cheap sale.

          In support, the Plaintiff offers several allegations. First, the Board was facing

increasing activist pressure. At the conference on September 28, Neuberger was

already urging the Board to conduct a comprehensive strategic review, which

included a sale assessment. 202 At its October 15 meeting, the Board noted Fresh

Market “could be the subject of continued shareholder pressure, continued

shareholder communications and, potentially, more unsolicited acquisition

proposals. . .” 203 To compound the issue, on November 28, 2015, Berry’s counsel

told Cravath that Berry “believes it is in the best interests of the shareholders for the

board to pursue a sale of the company,” and that in the absence of a sale, Berry would

consider divesting his substantial minority interest in the Company on the open

market.204 Thus, the Plaintiff concludes, unless they sold the Company, activist

pressure combined with Berry’s open-market sale could drive the stock price down,

inciting a proxy contest and compounding the damage already done to the directors’

reputations by their firing and testudinal effort to replace the previous CEO.



202
      See SAC, ¶¶ 79, 82.
203
      Id. ¶ 89.
204
      Id. ¶ 104.

                                             36
          Accepting the alleged facts as true, I can conclude the Director Defendants

faced mounting activist pressure and were concerned about their reputations, as any

director would be under such pressure. I cannot reasonably infer, however, that this

activist pressure implies they acted for improper motives. I note that because of

Fresh Market’s staggered board, only directors Naylor, Thompson, and Berry would

stand for election at the next annual meeting in the spring of 2016.205 As this Court

has previously found:

          [T]here is no logical force to the suggestion that otherwise independent,
          disinterested directors of a corporation would act disloyally or in bad faith and
          agree to a sale of their company ‘on the cheap’ merely because they perceived
          some dissatisfaction with their performance among the stockholders or
          because of the possibility that a third of their number might face opposition
          for reelection at the next annual stockholders meeting. 206

The Plaintiff contends that “[i]nitiating a sham sale process with an expected

winning bidder—Apollo and the Berrys—would placate Ray Berry and eliminate

the directors’ reputational risk, so long as any resulting stockholder complaint did

not survive judicial scrutiny under the new pleading requirement of Corwin v. KKR



205
      Perri Aff. Ex. C, Schedule 14A, Notice of Annual Meeting and Proxy Statement (“Proxy”), at
7.
206
    In re Lukens Inc. S’holders Litig., 757 A.2d 720, 729 (Del. Ch. 1999), aff’d sub nom. Walker
v. Lukens, Inc., 757 A.2d 1278 (Del. 2000). The staggered Board in this case means a third of
directors (including Berry) would be up for reelection at the 2016 annual meeting. See Proxy, at
7. I note that, unlike here, in Lukens, the Court went on to note the directors decided to sell before
receiving the stockholder proposals that exerted the activist pressure, and the Court determined
this sequence of events confirmed the lack of “logical force” behind the plaintiff’s allegation. Id.
In other words, the Court in Lukens found the argument both legally and factually unsupportable.
Id.

                                                 37
Fin. Hldgs. LLC.”207 But this asks me to infer that the Director Defendants, for the

purpose of protecting their reputations as fiduciaries, breached their fiduciary duties,

risking the far greater blackening of their fiduciary reputations, in the hope that the

Corwin pleading standard would hide their misdeeds, at the same time (per the SAC)

sowing material omissions in the disclosures, thereby eliminating Corwin’s

protections. I cannot draw this unreasonable inference.

          Nor does the Plaintiff allege facts indicating that a proxy fight was on its way.

No stockholder—Berry, Neuberger, or anyone else—initiated a proxy fight or

threatened one. The effects of an open-market sale by Berry, whether a stock

collapse or a resultant proxy contest, remain speculative. Finally, if the Director

Defendants had an interest in consummation of a sale, there is no reason they needed

to run a sham auction process, as the Plaintiff alleges they did. The idea that the

Director Defendants, a majority of whom were insulated from removal in the short

term, would nonetheless breach their fiduciary duties and harm their own pecuniary

interests as stockholders by orchestrating a sham auction for the purpose of avoiding

speculative reputational risk is not credible.




207
      Pl. Sell-Side Br., at 49–50.

                                             38
                2. The Plaintiff Does Not Plead Facts from which I may infer that the
                   Director Defendants Acted in Bad Faith

         The Plaintiff can also plead a claim for a breach of the duty of loyalty if she

alleges facts giving rise to a reasonable inference of bad faith.208 A demonstration

of bad faith requires acts or omissions taken against the interest of the Company,

with scienter.      The Plaintiff alleges misconduct relating to each part of the

transaction, and so I examine the allegations essentially in chronological order.

                       a. Initiation of the Sales Process

         The Plaintiff focuses first on the Director Defendants’ decision in December

2015 to initiate a sale of the Company. The alleged facts show that by the time the

Board initiated the sale, it had an accurate picture of the landscape. The Board knew

that Berry and Apollo had an agreement for an equity rollover should Apollo succeed

in its bid.209 It knew that Berry’s strong preference for Apollo made an equity

rollover with another buyer unlikely. 210 The Board also knew that Berry had made

misrepresentations by initially downplaying his involvement with Apollo.211 In sum,


208
   See Kahn v. Stern, 183 A.3d 715, at *1 (Del. 2018) (TABLE) (requiring plaintiff to “plead[]
facts that support a rational inference of bad faith” rather than requiring plaintiff to “plead facts
that rule out any possibility other than bad faith” (citing Brinckerhoff v. Enbridge Energy Co., Inc.,
159 A.3d 242, 258–60 (Del. 2017), rev’d (Mar. 28, 2017))).
209
      SAC, ¶ 104.
210
   Id. ¶ 88 (Berry was “not aware of any other potential private equity buyer . . . with whom he
would be comfortable engaging in an equity rollover”); id. ¶ 104 (“[Berry] believes that Apollo is
uniquely qualified to generate value because of its recent success in [Fresh Market’s] space. . .”).
211
    Compare id. ¶ 86 (Berry represented he “had no arrangement or agreement with Apollo”) with
id. ¶ 104 (“[Berry] agreed, as he did in October, that, in the event Apollo agreed on a transaction
                                                 39
the Director Defendants were fully aware of Apollo’s advantage in any prospective

sale process. The alleged facts, however, do not support an inference that the sale’s

outcome was a foregone conclusion, or—more importantly—was intentionally

structured to forgo value available to the stockholders. Even if Berry’s strongly-

worded preference for Apollo made another equity rollover deal unlikely, he

confirmed to the Board three separate times—including after his disclosure of an

agreement with Apollo in the November Email—that he did not have an exclusive

agreement with Apollo and that he would consider another partner under the right

conditions. 212 Drawing all reasonable inferences for the non-moving party, as I must

at this stage, I can infer that the Director Defendants knew the possibility of Berry’s

agreeing to a non-Apollo partnership was slim, if not impossible.

          Armed with this information, the Director Defendants faced a difficult

situation. Major stockholders Neuberger and Berry were both urging a sale of the

Company or, at the very least, a sale exploration. 213 Berry’s involvement with

Apollo had leaked to Reuters and Bloomberg, making the Company’s situation



with [Fresh Market], he would roll his equity interest over into the surviving entity . . . Mr. Berry’s
agreement with Apollo is oral.”).
212
   Berry represented to the Board ahead of the October 15 meeting that he “was not working with
Apollo on an exclusive basis.” Id. ¶ 86. Noll later wrote to Apollo that Berry confirmed the lack
of exclusivity. Id. ¶ 100. Before the initiation of the sale, the Board, through Cravath, confirmed
with Berry a final time that he was “willing to discuss an equity rollover with any potentially
interested party that the Board selected as a winning bidder.” Id. ¶ 114.
213
      See id. ¶¶ 79, 104.

                                                 40
public.214 As a result, by the time the Board decided to sell, Fresh Market was

already in the midst of conducting a public strategic review. 215 As the Plaintiff notes,

this put the Director Defendants’ in straightened circumstances.

          As noted above, Revlon can provide a contextual inquiry about whether the

Director Defendants’ choices were “reasonable under the circumstances as a good

faith attempt to secure the highest value reasonably attainable,”216 but the Plaintiff

is still obligated to plead a non-exculpable claim. In this context, such a pleading

requires the Plaintiff to show that it is reasonably conceivable that the Director

Defendants knowingly chose to ignore their duty once a sale process was

commenced; to maximize stockholder value. 217

          The Plaintiff suggests that two alternatives existed to the Director Defendants’

choice: they could have said “no” to Apollo and sued Berry, or they could have

leveraged exclusivity with Apollo for a higher price range.218 But Delaware law is

clear that there is no blueprint to fulfill fiduciary duties in the company-sale




214
      Id. ¶ 94.
215
      See id. ¶ 98.
216
   See RBC Capital Markets, LLC v. Jervis, 129 A.3d 816, 849 (Del. 2015) (quoting C & J Energy
Servs., Inc. v. City of Miami Gen. Emps.’ & Sanitation Emps.’ Ret. Trust, 107 A.3d 1049, 1066
(Del. 2014)).
217
   Chester Cty. Employees’ Ret. Fund v. KCG Holdings, Inc., 2019 WL 2564093, at *17 (Del. Ch.
June 21, 2019).
218
      Pl. Sell-Side Br., at 17.

                                             41
situation.219 More to the point, the Plaintiff must plead facts from which I may

reasonably infer that the Director Defendants were aware of these alternatives,

understood that they would maximize value, but nonetheless chose instead to act

against the interests of the Company and its stockholders. To the extent the Plaintiff

contends that good faith in this context required a standstill of any sales process, I

reject that conclusion. As to the suggestion that the Director Defendants could have

traded exclusivity with Apollo for a higher price range, it is true that this was an

option. Instead, they chose to institute an auction and solicit multiple bids. Doing

so, the Plaintiff argues, meant they “indulged . . . fictions” about Berry’s openness

to equity partners other than Apollo, and about their ability to solicit bids. 220 It is

conceivable that this was unwise. But the alleged facts do not reasonably support

the conclusion that the Director Defendants “knowingly and completely failed to

undertake their responsibilities” by instituting an auction and soliciting bids from a

wide field of suitors, rather than opting for a different potential value-enhancing




219
    See Wayne Cty. Employees’ Ret. Sys. v. Corti, 2009 WL 2219260, at *11 (Del. Ch. July 24,
2009), aff’d, 996 A.2d 795 (Del. 2010) (“Again, there is no ‘blueprint’ that directors must follow
to satisfy their fiduciary obligations in a change of control transaction. Rather, what a director must
do to discharge her fiduciary obligations depends on the circumstances in which the director is
acting.”); In re Novell, Inc. S’holder Litig., 2013 WL 322560, at *7 (Del. Ch. Jan. 3, 2013) (“There
is no single path that a board must follow in order to maximize stockholder value, but directors
must follow a path of reasonableness which leads toward that end.” (quoting In re Smurfit–Stone
Container Corp. S’holder Litig., 2011 WL 2028076, at *10 (Del. Ch. May 20, 2011), rev’d May
24, 2011 (footnote omitted))).
220
      Pl. Sell-Side Br., at 17.

                                                 42
choice. 221 In a difficult situation, where the sale of the Company was likely, and the

likely winner was Apollo, the Director Defendants made a decision to maximize

value through an auction process. During the process, Apollo increased its offer. I

cannot reasonably infer, based on the alleged facts, that the Director Defendants’

decision to run an auction was in bad faith.

                         b. Structure and Oversight of the Sales Process

          The Plaintiff also alleges the Director Defendants exhibited bad faith in their

structuring and oversight of the sales process. As with a decision to sell, constructing

a process requires reasonable good faith effort, and “[t]here is no single path that a

board must follow. . .” 222 According to the Plaintiff, the best evidence of a bad faith

process was the choice to refuse potential bidders an opportunity to communicate

with the Berrys. 223 The Director Defendants extracted a promise from Berry not to

discuss an equity rollover with any party, until authorized by the Board.224 Even

when at least one party expressed interest in communicating with Berry, the Board

refused to lift the no-communication policy until it selected a winning proposal and



221
    See Lyondell Chem. Co. v. Ryan, 970 A.2d 235, 243–44 (Del. 2009) (“[I]f the directors failed
to do all that they should have under the circumstances, they breached their duty of care. Only if
they knowingly and completely failed to undertake their responsibilities would they breach their
duty of loyalty.”).
222
  Novell, 2013 WL 322560, at *7 (quoting Smurfit–Stone, 2011 WL 2028076, at *10 (footnote
omitted)).
223
      Pl. Sell-Side Br., 46–47.
224
      SAC, ¶ 114.

                                               43
established material terms. 225 This is evidence, the Plaintiff argues, that the Director

Defendants “did not trust Ray Berry not to discourage competing bids.”226

          Even accepting the Plaintiff’s conclusion here as true, the Director

Defendants’ decision appears rational, rather than in bad faith. The point of the

auction process was to encourage, not discourage, competing bids. The Director

Defendants knew Berry held, at this point, a strong preference for Apollo. Thus,

they could guess that communications with Berry might discourage competing bids,

as the Plaintiff suggests. Logically, preventing Berry from discouraging these bids

would keep the field as neutral as possible and drive the price up, not down. A

reasonable conclusion from this is that the no-communications policy was a

reasonable decision for structuring the auction process if the Director Defendants

sought to neutralize Apollo’s advantage and stimulate competition. In any event, the

facts pled, if true, do not imply bad faith.

          The Plaintiff suggests that best practice would have been to permit Berry to

communicate with potential bidders. Perhaps so. Another view, expressed by the

Director Defendants, is that such a course would effectively have handed the reigns

of the auction process to Berry, when the Board’s goal was to separate him from the




225
      Id. ¶¶ 126–27.
226
      Pl. Sell-Side Br., 47.

                                           44
process to avoid his influence.227 If Berry were allowed open communication with

bidders and expressed or implied his preference to work only with Apollo, the effect

could have been a swift elimination of anyone but Apollo from the bidding field.

The Plaintiff’s inference—that the Director Defendants sequestered Berry for the

purpose of hiding their sham process from the light of due diligence—is not

reasonable in light of the Board’s recognition that Berry had a favorite in the auction

process and the need to neutralize that influence. In other words, faced with

competing scenarios, either of which could have negative consequences to the sale

price, the Board, as it was required to do, chose one. Nothing in this implies bad

faith.

          I also do not find bad faith regarding the Director Defendants’ oversight of

J.P. Morgan. The Plaintiff contends the Directors Defendants ought to have seen

past an “artfully drafted conflict disclosure memorandum” because it “should have

raised suspicion.”228 J.P. Morgan’s conflicts memorandum stated that the “senior

deal team members” working for Fresh Market were not “currently providing

services” for “member[s] of the coverage team” for Apollo.229 According to the


227
    The Plaintiff cites to case law exploring the notion that a buyer’s ability to see an insider’s body
language is important information, and that best practice is chaperoned, insider cooperation with
interested bidders. These cases do not involve the particular situation Fresh Market’s Board faced;
needing to stimulate competition by screening a non-neutral insider who might otherwise stymie
it. In any event, failure to apply best practices does not imply bad faith.
228
      Pl. Sell-Side Br., at 55.
229
      SAC, ¶ 149.

                                                  45
Plaintiff, the Director Defendants ought to have possessed the acumen to probe

further and ask if any of J.P. Morgan’s Apollo coverage team were working behind

the scenes to provide services to Apollo in connection with Fresh Market. Failure

to look past the conflicts disclosure memorandum may have been careless, but the

pleading standard here is the reasonable implication of scienter, not negligence or

even gross negligence. I do not find that relying on J.P. Morgan’s memorandum is

an intentional dereliction of duty. 230 Similarly, to the extent the Plaintiff alleges the

Director Defendants acted in bad faith by hiring advisors on a contingent fee

structure, I find nothing in these circumstances sufficient to overcome the general

rubric of Delaware law that such arrangements are routine and do not imply bad

faith.231

       The Plaintiff also contends that the facts surrounding the creation of financial

scenarios at the auction’s tail end, which enabled a fairness opinion, demonstrates

the Director Defendants’ bad faith. The financial scenarios suggest to the Plaintiff


230
   I note that the standard for aiding and abetting a breach of fiduciary duty involves a different
standard, and nothing herein necessarily absolves J.P. Morgan of liability. For reasons noted
below, I reserve decision on the non-fiduciary causes of action.
231
    See In re Alloy, Inc. S’holder Litig., 2011 WL 4863716, at *11 (Del. Ch. Oct. 13, 2011)
(“[W]hile stockholders may have sufficient concerns about contingent fee arrangements to warrant
disclosure of such arrangements, that need to disclose does not imply that contingent fees
necessarily produce specious fairness opinions.”). Delaware case law generally recognizes the
efficiency and mundanity of the contingent fee structure. See In re Atheros Commc’ns., Inc.
S’holder Litig., 2011 WL 864928, at *8 (Del. Ch. Mar. 4, 2011) (“Contingent fees are undoubtedly
routine. . .”). The Plaintiff cites several cases for the proposition that a contingent fee may misalign
the advisor’s interests, but these cases are applicable to the aiding and abetting claims, not to the
fiduciary claims at issue in this Opinion.

                                                  46
a “conspiracy to deflate the numbers” executed by Duggan and Cravath in

coordination with Director Defendants Naylor and Shearer that kept lead director

Noll in the dark while allowing J.P. Morgan to present the Board with downward

sensitivity analyses. 232        The SAC, however, does not allege that the Director

Defendants, including the Committee, had more than limited involvement with the

financial scenarios.

          According to the SAC, the Committee met three times in the weeks leading

up to Apollo’s bid. Duggan organized a meeting on February 25, 2016, at which the

Committee determined it would “request that the Corporation’s management

develop additional financial projection scenarios to reflect updated assumptions. .

.” 233 At the next meeting on March 3, the Committee “reiterated its prior request

that management and JP Morgan” refine sensitivities “so that the Board would have

that perspective when it met to determine how to respond to any bids that were

received.”234 Finally, the Committee met a third time on March 8—the day of

Apollo’s bid. 235 The minutes for that meeting state, “Management confirmed that it




232
      See Pl. Sell-Side Br., at 59–60.
233
      SAC, ¶ 162.
234
      Id. ¶ 168.
235
      Id. ¶ 178.

                                              47
was preparing more fulsome 236 forecast sensitivities for J.P. Morgan to use in its

valuation analyses.”237

          The Plaintiff identifies three things in connection with this series of meetings

over the financial scenarios from which she infers bad faith. First, the Plaintiff points

out that Noll did not attend the first two of these three meetings. Correspondence

referenced by the SAC, however, shows that Noll was in London on business for the

Company and that he was included on the emails setting up the meetings. 238 Nothing

about the timing—necessitated by the sales process itself—implies bad faith on the

part of the Committee members. Second, the Plaintiff notes that Duggan’s post-

meeting outline sent to Naylor and Shearer differed from the one sent to Noll. 239 The

referenced correspondence shows that Duggan sent the material regarding financial

scenarios to Naylor and Shearer for review, after which he would provide it to

Noll. 240 Again, nothing about this sequence implicates a Committee member’s bad

faith. Third, the Plaintiff points out that the board minutes for the March 8 meeting

falsely report that management developed sensitivities for J.P. Morgan, when in fact


236
      See Jeter v. RevolutionWear, Inc., 2016 WL 3947951, at *9 n.90 (Del. Ch. July 19, 2016).
237
      SAC, ¶ 178.
238
   Iqbal Aff., Ex. C, at 1 (Noll stated in email sent the day of meeting, “I’m in London meeting
with investors.”).
239
      SAC, ¶ 165.
240
   See Iqbal Aff., Ex. F, at 1 (“Working with outside counsel, we put together an outline of a
Board meeting at which a proposal is considered and that outline is attached . . . Once you take a
look, I would plan on sharing with the Committee as a whole.”).

                                                 48
J.P. Morgan developed the sensitivities. 241 The Plaintiff argues the Committee

falsified its minutes to keep from divulging the “cascading downside sensitivity

scenarios” provided by J.P. Morgan. 242 The Plaintiff, however, does not allege that

the Committee knew of the number or precise timing of revised sensitivities given

to management. Nor does the Plaintiff plead facts from which I can make an

inference that the Committee concealed that management was untruthful when it

informed the Board it was creating forecast sensitivities.

          As pled, the facts do not lead to a reasonable inference that directors Naylor

and Shearer did more than request financial scenarios and review those scenarios

when they were provided through management. Nothing in the pleadings leads to

an inference that the Director Defendants acted with scienter with respect to the

financial projections.

                          c. Disclosure in the 14D-9

          Finally, the Plaintiff contends the failure to disclose material facts in the 14D-

9 demonstrates bad faith. The Plaintiff points out that our Supreme Court, in review

of my initial decision on the motion to dismiss, concluded that the stockholder vote

in favor of the merger had no cleansing effect because the proxy contained material

omissions. The inquiry here, however, under Rule 12(b)(6), requires a pleading of



241
      SAC, ¶ 178.
242
      Pl. Sell-Side Br., at 30, 59.

                                              49
facts with respect to the omissions from which I may reasonably infer breach of the

duty of loyalty, and not simply adequate pleading of a material omission. 243 I have

already found above that the SAC does not state a claim of director interestedness,

and so allegations regarding disclosure must plead bad faith. Bad faith, in the

context of omissions, requires that the omission be intentional and constitute more

than an error of judgment or gross negligence.244 The Plaintiff’s argument relies on

the presumption of misconduct in operating a bad-faith sham auction; in this view,

the omissions are explained as a subsequent concealment of that misconduct.245 But,

as stated above, I do not think the alleged facts create a reasonable inference that the

Director Defendants acted on improper motives; therefore the “cover-up” theory


243
    Nguyen v. Barrett, 2016 WL 5404095, at *3 (Del. Ch. Sept. 28, 2016) (“[W]hen asserting a
disclosure claim for damages against directors post-close, a plaintiff must allege facts making it
reasonably conceivable that there has been a non-exculpated breach of fiduciary duty by the board
in failing to make a material disclosure.” (citing Chen v. Howard, 87 A.3d 648, 691 (Del. Ch.
2014))).
244
    See Kahn v. Stern, 2017 WL 3701611, at *14 (Del. Ch. Aug. 28, 2017), aff’d, 183 A.3d 715
(Del. 2018) (“to state a non-exculpated claim the Plaintiff cannot simply point to erroneous
judgment in the failure to make a disclosure, implicating the duty of care, but rather must point to
facts in the Complaint supporting an inference that the Board acted in bad faith in issuing the
disclosure, implicating the duty of loyalty.”); In re BioClinica, Inc. S’holder Litig., 2013 WL
5631233, at *8 (Del. Ch. Oct. 16, 2013) (“[A]ny disclosure claim that does not adequately allege
a violation of the duty of good faith cannot survive the exculpation provision in [the] certificate of
incorporation.”); In re Alloy, Inc., 2011 WL 4863716, at *14 (Del. Ch. Oct. 13, 2011) (“An
exculpatory provision under 8 Del. C. § 102(b)(7) . . . would preclude . . . a claim for money
damages for disclosure violations that were made in good faith—i.e., for failures to disclose
resulting from a breach of the fiduciary duty of care rather than from breaches of loyalty or good
faith.”).
245
   See Pl. Sell-Side Br., at 63–64 (“The defendants who devised or knowingly authorized a sham
sale process or knowingly conspired to present artificially downward-adjusted numbers to the
Board cannot prevail at the motion to dismiss [stage] by claiming ignorance or mere gross
negligence about how the 14D-9 conceals that misconduct.”).

                                                 50
fails. The Plaintiff, to withstand the Director Defendants’ Motion to Dismiss based

on disclosures, must adequately allege bad faith in the disclosures themselves.

       The Supreme Court found that the 14D-9 omitted material facts that a

stockholder likely would have considered important. 246 The 14D-9 differs from the

facts alleged by the Plaintiff in several significant ways. First, the 14D-9 does not

disclose facts from which stockholders would understand that Berry lied to the Board

about his first contact with Apollo; the 14D-9 states only that Berry made an

agreement with Apollo after it withdrew its first offer, and not on September 25, as

the SAC alleges.247 It omits Berry’s multiple statements regarding his strong

preference for Apollo. It also omits the activist pressure the Board faced from

Neuberger and Berry at the time it decided to sell the Company. These omissions

do not give the stockholders a full and accurate portrait of the decision to sell and

Apollo’s advantages in the sale process.

       But, given the facts the 14D-9 does disclose, it is not reasonable to infer that

the 14D-9 represents the knowingly-crafted deceit or knowing indifference to duty



246
   Morrison v. Berry, 191 A.3d 268, 283 (Del. 2018), as rev’d (July 27, 2018) (“Plaintiff has
unearthed and pled in her complaint specific, material, undisclosed facts that a reasonable
stockholder is substantially likely to have considered important in deciding how to vote.”).
247
   See 14D-9, at 17–18 (“Mr. Berry reiterated that he had not committed to any transaction with
[Apollo] (or any other potential bidder)”), 20 (“since [Apollo’s] earlier offer had expired on
October 20, 2015, Mr. Berry had engaged in one conversation with [Apollo], and during that
conversation he had agreed that he would roll his equity interest over into the surviving entity if
[Apollo] were to be successful in agreeing to a transaction with [Fresh Market].”).

                                               51
that would show bad faith. The 14D-9 does disclose Berry’s statement that he had

discussed a transaction with Apollo early on, 248 Apollo’s representation of its

partnership with Berry, 249 the news articles describing a Berry-Apollo

relationship,250 and Berry’s November admission of an agreement to roll over equity

in case of a successful Apollo bid.251 The extent of shareholder pressure at the time

of the decision to sell is missing, but the fact that activism was a Board concern is

disclosed. 252 Additionally, some facts regarding the financial scenarios—the 15%

risk adjustment to the Management Projections, the timing of the final submissions

by J.P. Morgan, and statements regarding management preparation—were not

included, but the 14D-9 discloses in extensive detail the projections, the reasons

behind them, and the Board’s reasons for requesting them. 253




248
    14D-9, at 17 (prior to initial bid, Apollo “asked Mr. Berry if he would be interested in
participating in a transaction through an equity rollover.”).
249
  Id. (“[Apollo’s] letter also included a reference that [Apollo] and Messrs. Ray and Brett Berry
would be working in an exclusive partnership in connection with a potential acquisition of [Fresh
Market].”)
250
   Id. (“On October 16, 2015 . . . a news outlet published an article speculating that Ray Berry
was exploring a bid to take [Fresh Market] private with the help of a private equity firm and that
[Apollo] had agreed to work with Mr. Berry on a potential offer for [Fresh Market].”).
251
    Id. at 20 (“[Berry] had agreed that he would roll his equity interest over into the surviving entity
if [Apollo] were to be successful in agreeing to a transaction with [Fresh Market].”).
252
   Id. at 18 (“Also at the October 15, 2015 Board meeting, to enhance efficiency in light of the
fact that [Fresh Market] could become the subject of shareholder pressure and communication and
potentially additional unsolicited acquisition proposals in light of [Fresh Market’s] recent stock
performance, the Board decided to create a committee. . .”).
253
      See id., at 32, 40–50.

                                                  52
       Consistent with the Supreme Court’s decision, the omission of the material

facts described above creates an inference that the crafters of the 14D-9 at least

negligently failed to portray the full extent of Apollo’s advantage in the sale through

its early agreement with Berry, Berry’s lie to the Board and his preference for

Apollo, and the stockholder pressure that encouraged the sale in the first place. But

given what the 14D-9 discloses, I do not think it is reasonable to infer that the

omissions, though material, demonstrate an intentional derogation of duty or an

intent to create a misleading document. If the Director Defendants’ intent was to

ensure that the 14D-9 would entice stockholders to vote for the merger in the

mistaken belief that the directors were unaware of activist pressure, or to hide that

Berry’s weight was behind the Apollo bid, they did a poor job, indeed. So poor, I

find, that a reasonable inference of bad faith in the omissions cannot be drawn.

       B. The Plaintiff States a Claim for Breach of the Duty of Loyalty against Berry

       As with the Director Defendants, the Plaintiff must plead a non-exculpated

claim against Berry, which requires sufficiently alleging he was either self-interested

or acted in bad faith. 254 I deny the Berrys’ Motion to Dismiss as it relates to Ray




254
   Nguyen v. Barrett, 2016 WL 5404095, at *3 (Del. Ch. Sept. 28, 2016) (“when asserting a . . .
claim for damages against directors post-close, a plaintiff must allege facts making it reasonably
conceivable that there has been a non-exculpated breach of fiduciary duty. . .” (citing Chen v.
Howard, 87 A.3d 648, 691 (Del. Ch. 2014))).

                                               53
Berry because the SAC adequately alleges that Berry acted in self-interest and in bad

faith in a manner that conceivably harmed Fresh Market.

          As Berry notes, he absented himself from the Fresh Market transaction. After

informing the board on October 15 that he was unaware of any other private equity

buyers with whom he would be comfortable doing an equity rollover, Berry recused

himself from the meeting. 255 After this recusal, Berry ceased to attend board

meetings or otherwise participate in the transaction on behalf of the Company.256

Although he expressed disgruntlement to Anicetti that the Company did not fast-

track Apollo, the alleged facts do not give rise to the inference that he attempted to

influence or participate as a director on the Fresh Market side of the deal after

October 15.         Under Delaware law, deliberate and effective removal from the

decision-making process can shield a director from liability from claims that he was

an interested party. 257

          The SAC, however, also pleads facts that, accepted as true for the purpose of

deciding this motion, show that Berry engaged in a pattern of misdirection and lack


255
      SAC, ¶ 88–89.
256
      Berry also waived his right to notice of further meetings. 14D-9, at 18–19.
257
    See In re Tri-Star Pictures, Inc. Litig., 1995 WL 106520 (Del. Ch. Mar. 9, 1995) (“Delaware
law clearly prescribes that a director who plays no role in the process of deciding whether to
approve a challenged transaction cannot be held liable on a claim that the board’s decision to
approve that transaction was wrongful.”); see also Citron v. E.I. du Pont de Nemours & Co., 584
A.2d 490 (Del. Ch. 1990) (“because the [directors] played no role in the Merger Committee’s, or
the Board’s, decisionmaking process . . . plaintiff has failed to establish a factual or legal basis for
a claim against [them].”).

                                                  54
of candor with the Board for nearly five months prior to the sale process. From this,

I can reasonably infer he was not motivated by the best interests of the Company,

and that he intentionally ignored his duties as a director. According to the alleged

facts, Berry first spoke to Apollo concerning a transaction on July 3, 2015.258

Company procedure obliged him to disclose Apollo’s interest to the Board. 259 His

fiduciary duty required the same. 260 It is not reasonably arguable that Berry did not

understand this obligation: his fellow directors brought private equity overtures to

the Board, and Berry himself shared an indication of interest from Oak Hill Capital

Management in September. 261 But rather than disclose Apollo’s interest to the

Board, he kept the communications private for July, August, and September, and

during that time he formulated a proposed transaction with Apollo.262 He did this

knowing the Board was attempting to navigate offers in the midst of a company

turnaround.263

          Berry went as far as forming an oral agreement to roll over his equity in case

of a successful bid before he contacted Duggan regarding how Apollo should present


258
      SAC, ¶¶ 55–58.
259
      See id. ¶¶ 61–62.
260
   See HMG/Courtland Properties, Inc. v. Gray, 749 A.2d 94, 119 (Del. Ch. 1999) (“[D]irectors
have an ‘unremitting obligation’ to deal candidly with their fellow directors” regarding interested
transactions).
261
      SAC, ¶¶ 70, 74.
262
      Id. ¶¶ 62, 67, 75.
263
      Id. ¶¶ 70, 74.

                                               55
the proposal.264 This created a situation in which Duggan and Noll addressed

Neuberger’s desire for a sale of the Company within a few days of Duggan

discovering that Berry, the Company’s Chairman, was cooperating with a private

equity firm to propose a buyout.265

          To compound the situation, Berry intentionally obscured the extent of his

involvement with Apollo: he downplayed discussions with Apollo to Duggan,

portraying his stance as a willingness to sell or roll over his equity contingent upon

Board approval. 266 However, the communication between Apollo and the Company

imply, and for the pleading stage I infer, that Berry was working exclusively with

Apollo to take Fresh Market private. Thereafter, Berry lied, claiming to Duggan he

had no commitment to or agreement with Apollo. 267 When Duggan reported this to

the Board, Berry confirmed his purported lack of commitment or agreement.268

Further compounding the situation, Berry failed to correct the misleading statements

while the Board dealt with Apollo’s initial offer, digested leaked publicity, publicly




264
      Id. ¶¶ 76–77.
265
      Id. ¶¶ 77–79.
266
      Id. ¶ 84.
267
    Compare id. ¶ 86 (Berry represented he “had no arrangement or agreement with Apollo”) with
id. ¶ 104 (“[Berry] agreed, as he did in October, that, in the event Apollo agreed on a transaction
with [Fresh Market], he would roll his equity interest over into the surviving entity . . . Mr. Berry’s
agreement with Apollo is oral.”).
268
      Id. ¶ 87.

                                                 56
announced a strategic review, and received a renewed offer from Apollo.269 Only

when prompted did Berry concede his prior agreement with Apollo.270 Knowing the

Company was in a strategic review and had an offer on the table, Berry accompanied

his disclosure with a notification that he would “give serious consideration to selling

his stock” into the market absent a going-private transaction.271

            Accepting this alleged narrative as true, I find it reasonably conceivable that

Berry acted for reasons other than the Company’s best interest. Berry argues that a

more logical tactic, if he wanted to pressure the Company to sell to Apollo, would

be to overstate—rather than obfuscate—his commitment to Apollo.                    This is

unpersuasive; a director owes candor to his fellows, a duty Berry consciously

avoided. While Berry’s motives for taking this approach may be obscure, I cannot

reasonably infer that his repeated misdirection and his lie to the Board were

motivated by the Company’s best interests.              And while the Plaintiff makes

allegations regarding Berry’s motives, and why his breaches were helpful to him and

harmful to the Company, I need not resolve that matter at this pleading stage. While

a stockholder may exercise her rights with respect to her stock as she sees fit, when

she is acting as a fiduciary it must be in the corporate interest. Because of that, I



269
      See id. ¶¶ 89–104.
270
      Id. ¶ 104.
271
      Id.

                                              57
draw the inference in Plaintiff’s favor and find it reasonable to conclude that Berry

acted—qua director—with his own interests as a potential buyer foremost.

          Again, the Plaintiff’s allegations support a reasonable inference of bad faith

because as alleged, the facts suggest Berry intentionally disregarded his fiduciary

duties and instead pursued self-interest. Aware of manifest interest in the company

and the pressure on the Board, Berry allowed the Board to make decisions with

incomplete knowledge of his commitment to Apollo. Even after he recused himself,

he left the Board in the dark about his agreement, and he shared the full story only

when prompted on the threshold of a decision to initiate the sale process. 272

          In other words, the “difficult situation” the Board faced in December 2015

was due, in part, to Berry. While Berry contends he fulfilled his fiduciary duties in

full by adequately disclosing his interests before the Board initiated a sales process,

I can reasonably conceive based on the alleged facts that nearly five months of

serious misinformation regarding the Chairman’s relationship with the strongest

prospective buyer created a harm. 273 As alleged, Berry’s silence, falsehoods, and

misinformation conceivably violated the basic principle that “fiduciaries . . . may not

use superior information or knowledge to mislead others in the performance of their



272
      Id. ¶¶ 104, 110.
273
   Berry argues stringently that damages cannot result from his actions, given the disclosures he
made to the Board in the November Email. Damages, however, are not an element of a breach of
fiduciary duty cause of action, and consideration of damages awaits a developed record.

                                               58
own fiduciary obligations.”274 The Berrys’ Motion to Dismiss, as it regards Ray

Berry, therefore, is denied.

         C. The Plaintiff States a Claim for Breach of Fiduciary Duty against Duggan

         Duggan was Fresh Market’s General Counsel.275 As an officer of Fresh

Market, Duggan is not exculpated by the Company’s 102(b)(7) provision. The

Plaintiff may plead either a breach of the duty of care or loyalty to overcome

Duggan’s Motion to Dismiss. Standards for breaches of the duty of loyalty have

been described above. A breach of the duty of care exists if Duggan acted with gross

negligence. 276 Gross negligence involves more than simple carelessness. To plead

gross negligence, a plaintiff must allege “conduct that constitutes reckless

indifference or actions that are without the bounds of reason.”277 The Plaintiff must

plead sufficient facts to make it reasonable to conclude that Duggan has failed this

standard.         The Plaintiff’s allegations here center on three areas: Duggan’s

communications with Berry in the fall of 2015, his involvement in the preparation

of additional financial projections by J.P. Morgan, and his role in the preparation of



274
   Mills Acquisition Co. v. Macmillan, Inc., 559 A.2d 1261, 1283 (Del. 1989); see also Guth v.
Loft, Inc., 5 A.2d 503, 510 (Del. 1939) (“Corporate officers and directors are not permitted to use
their position of trust and confidence to further their private interests.”).
275
      SAC, ¶ 4.
276
   See Zucker v. Hassell, 2016 WL 7011351, at *7–8 (Del. Ch. Nov. 30, 2016), aff’d, 165 A.3d
288 (Del. 2017) (defining a breach of the duty of care as “having committed gross negligence.”).
277
  Zucker, 2016 WL 7011351, at *7 (quoting Ironworkers Dist. Council of Phila. & Vicinity Ret.
& Pension Plan v. Andreotti, 2015 WL 2270673, at *26 n.254 (Del. Ch. May 8, 2015)).

                                               59
the 14D-9. For the reasons explained below, I find that while the allegations against

Duggan do not successfully plead a claim for a breach of the duty of loyalty, they

adequately allege gross negligence with regard to the disclosures in the 14D-9, and

on that ground I deny Duggan’s Motion to Dismiss.

          First, the Plaintiff alleges Duggan’s interests in the transaction improperly

motivated him to help complete a sham sale.278 A change-in-control would bring

Duggan $1.2 million in single-trigger equity-based compensation, with an additional

$1.1 million in double-trigger compensation if he were terminated following the

merger.279 The change-in-control benefit was not exclusive to a purchase by Apollo,

I note, and would not predispose Duggan to encourage a sale to Apollo exclusively,

nor a sale at an unfair price. Generally, change-in-control benefits arising out of a

pre-existing employment contract do not create a conflict, 280 and nothing in the

alleged facts suggests Duggan’s single-trigger bonus was unique or specially

negotiated in anticipation of the Apollo transaction. The fact that Duggan remained

with the Company following the transaction suggests his double-trigger

compensation was not a motive.


278
      SAC, ¶ 235.
279
      Id. ¶ 10.
280
   In re Novell, Inc. S’holder Litig., 2013 WL 322560, at *11 (Del. Ch. Jan. 3, 2013) (“[T]he
possibility of receiving change-in-control benefits pursuant to pre-existing employment
agreements does not create a disqualifying interest as a matter of law” (citing In re Smurfit-Stone
Container Corp. S’holder Litig., 2011 WL 2028076, at *22 (Del. Ch. May 20, 2011), as rev’d
(May 24, 2011); Nebenzahl v. Miller, 1993 WL 488284, at *3 (Del. Ch. Nov. 8, 1993))).

                                               60
            The Plaintiff’s remaining allegation—that Duggan helped engineer a sham

transaction “to ingratiate himself with Ray Berry and Apollo” so he could remain

with the company and fulfill a “person goal[]” of moving into a business role—is

largely conclusory. 281 It is also belied by the fact, as the Plaintiff herself notes, that

a double-trigger bonus was available to Duggan upon termination. The fact that

sometime after the merger, Duggan received a business role “in addition to General

Counsel” does not sufficiently support an inference of a quid pro quo with the buyers

for improper support of Apollo.282 The Plaintiff also points to the fact that Berry

emailed Duggan following the merger and thanked him for his “smart and caring

work” and suggested a glass of wine. 283 This, to my mind, is not the smoking gun

that the Plaintiff posits. It is too weak a reed to support a reasonable basis from

which to infer Duggan was working for Berry against the interests of the Company.

In sum, I cannot infer from the alleged facts that improper motives guided Duggan

through the sale process. I note that all the inferences the Plaintiff asks me to draw

above are in support of breach of the duty of loyalty; nothing in that part of the

pleading supports an inference of gross negligence.




281
      SAC, ¶ 10.
282
      Id.
283
      Id. ¶ 194.

                                            61
          The Plaintiff also alleges Duggan’s inquiries with Berry in September and

October 2015—which the Plaintiff characterizes as insufficiently rigorous—

breached his fiduciary duty. As a general rule, an officer does not have a duty to

probe into wrongdoing unless he has reasonable suspicion that such activity is

afoot.284 According to the alleged facts, Duggan first received news of Apollo’s

interest from Berry on September 25, and then from Jhawar at Apollo on September

28.285 Thus, he knew that Berry and Apollo had communicated and that Apollo’s

bid was forthcoming.286 When that bid arrived, it stated as fact that Berry and Apollo

were in an exclusive relationship.287 At that point, Duggan went to Berry and asked

him about this purported relationship, and Berry denied it. 288 Duggan reported

Berry’s version to the Board, which declined further inquiries.289 When Berry made




284
   See In re Caremark Int’l Inc. Derivative Litig., 698 A.2d 959, 969 (Del. Ch. 1996) (“[A]bsent
grounds to suspect deception, neither corporate boards nor senior officers can be charged with
wrongdoing simply for assuming the integrity of employees and the honesty of their dealings on
the company’s behalf.”).
285
      SAC, ¶¶ 77–78.
286
    Plaintiff reads Duggan’s failure to communicate these communications immediately to the
Board as evidence of Duggan’s complicity with Berry, but the SAC does not allege Duggan
withheld any facts or otherwise failed to inform the Board as it reacted to Apollo’s bid over the
following weeks.
287
      SAC, ¶ 80.
288
      Id. ¶¶ 83–84.
289
      Id. ¶ 87.

                                               62
his contrary disclosure in the November Email, Duggan reported it in full to the

Board. 290

          As alleged, these facts show that when prompted by Apollo’s offer, Duggan

investigated by asking Berry about his relationship with Apollo. The Plaintiff offers

a list of follow-up questions and forensics she contends Berry’s answer should have

prompted. 291 It may have been wise to explore further. Failure to do so may have

been poor lawyering. Given the circumstances and inquires Duggan made, however,

I do not find the Plaintiff has pleaded facts supporting gross negligence. Prompted

by Apollo’s offer, Duggan investigated, received Berry’s account, reported it to the

Board, and Berry confirmed it.292

          Plaintiff next alleges Duggan breached his fiduciary duties by organizing a

scheme to obtain downward revised projections from J.P. Morgan without allowing

Noll’s input. Duggan’s motive, according to the Plaintiff, was to create a lower price

range that would justify the Board’s decision to sell, thus completing the sham

process.293        In the Plaintiff’s scenario, Duggan’s behavior is intentional and

implicates a breach of loyalty.


290
      Id. ¶ 110 (“Duggan read the November 28 Email in its entirety to the Board.”).
291
      See Pl. Sell-Side Br., at 13.
292
      SAC, ¶¶ 83, 87.
293
   Id. ¶ 158 (“Duggan worked to . . . drive the creation of downward sensitivities that could support
a Board decision to sell the Company. Duggan executed a Cravath-driven process to facilitate a
sale to Apollo in the face of fading bidder interest from anyone else. . .”).

                                                 63
          I find that the communications on which the Plaintiff relies in the SAC

undermine an inference of a scheme to screen Noll. As alleged, Duggan organized

a meeting with outside counsel and two members of the Committee—Naylor and

Shearer—to discuss “process and legal matters.”294 Later, he elaborated that the

meeting was to “walk through the type of information that we should expect the

Board will receive in the event an offer is presented. . .” 295 Duggan included Noll

on the emails setting up the meeting. 296 The timing of the meeting was dictated by

the sales process. Noll, however, was abroad on Company business. At the meeting,

the Committee determined to request “additional financial projection scenarios”

from management. 297 Afterward, according to the Plaintiff’s allegations, Duggan

recounted the meeting to Noll but said nothing about the financial scenarios.298 The

communications the Plaintiff incorporates by reference, however, indicate that

Duggan intended to share all the materials and plans with Noll after review by the

Committee members who had requested the scenarios.299




294
      Id. ¶ 159.
295
      Id. ¶ 161.
296
      See Iqbal Aff., Ex. C (including Noll in emails arranging Committee meeting).
297
      SAC, ¶ 162.
298
      Id. ¶ 163.
299
  See Iqbal Aff., Ex. F (“Working with outside counsel, we put together an outline of a Board
meeting at which a proposal is considered and that outline is attached . . . Once you take a look, I
would plan on sharing with the Committee as a whole.”).

                                                 64
          I do not find Duggan’s process evinces a breach of loyalty or bad faith. Nor

do I see sufficient allegations from which to infer gross negligence. Suggesting

additional financial scenarios to prepare the Board for bids—particularly when the

last projections were three months old—reasonably suggests Duggan was fulfilling

his duties on behalf of the Company, not acting outside the bounds of reason. The

scheme to keep Noll in the dark is not supported by the facts as alleged. As noted,

the emails incorporated into the complaint by reference suggest Duggan in fact

shared with Noll the plans to request additional financial scenarios. In support of

her argument, the Plaintiff points to the fact that six months before, Noll had said

that offers based on “current valuation” were “non-starters” and suggested a value

range of approximately $45-$70 per share.300 Noll’s view of the Company’s value

six months before cannot reasonably support an inference that Duggan schemed to

keep the financial projections from Noll, particularly when Duggan indicated he

intended to share those very projections with Noll.

          Finally, the Plaintiff alleges Duggan’s role in the 14D-9 demonstrates a breach

of his fiduciary duties. The SAC notes that Duggan was “responsible for drafting

the 14D-9” and that he “certified the accuracy” of the disclosure. 301 I have already

described the omissions present in the 14D-9 earlier and will not repeat them in full


300
      Id. ¶ 70.
301
      Id. ¶¶ 22, 199.

                                            65
here. Importantly, our Supreme Court found four omissions, at least, to be material:

The 14D-9 omits (1) that Berry lied to the Board about his agreement with Apollo,

(2) his statements suggesting a clear preference for Apollo and unwillingness to

consider an equity rollover with other parties, (3) his indication that he might sell his

shares if the Company did not embark on a sale, and (4) the “depth and breadth” of

current shareholder pressure.302 As I also discussed, the 14D-9 does disclose that

Berry made an agreement with Apollo, that news of his agreement leaked to the

press, that Apollo represented its relationship with the Berrys as exclusive, and that

the Board was concerned about the prospect of activist pressure. The omissions,

while material, do not support an inference of bad faith. The Plaintiff argues that

the omissions suggest that Duggan intended to disguise his disloyal actions, but as

just recounted, on examination of Duggan’s involvement in the sale process, I have

already found that it does not adequately plead disloyalty on Duggan’s part.

       I turn, then, to the allegations of gross negligence. “Because fiduciaries . . .

must take risks and make difficult decisions about what is material to disclose, they

are exposed to liability for breach of fiduciary duty only if their breach of the duty




302
   See Morrison v. Berry, 191 A.3d 268, 284–288 (Del. 2018), as revised (July 27, 2018). I note
that the Plaintiff makes allegations of other deficiencies in addition to those addressed by the
Supreme Court. Those allegations are detailed in the background section of this Opinion, but I do
not need to consider them for the purposes of this decision.

                                               66
of care is extreme.” 303 Drawing all reasonable inferences for the Plaintiff, I find the

allegations conceivably support such a claim here. Our Supreme Court held that as

offered, the 14D-9 “presents a distorted narrative.”304 For reasons already explained,

I do not find that the omissions support an inference of a subsequent concealment of

misconduct or a bad faith intent to harm the Company. Given the omissions,

however, the 14D-9 offers stockholders a version of events that, as our Supreme

Court found, left them lacking information material to a decision. Such a distortion

of events creates a reasonable inference for the Plaintiff at this stage that Duggan

conceivably acted with gross negligence in his role as Fresh Market’s General

Counsel with regard to the 14D-9.

          Given Duggan’s role as General Counsel, and given the sales process as pled,

I can infer that the omitted facts were omitted with his knowledge. It is reasonably

conceivable that crafting such a narrative to stockholders, while possessed of the

information evincing its inadequacy, represents gross negligence on Duggan’s part.

Stated simply: 1) the 14D-9 disclosures were materially inadequate; 2) Duggan

drafted those disclosures; 3) I can infer that Duggan possessed sufficient facts to

know they were materially inadequate; 4) I can infer, then, that Duggan knew he was


303
   Metro Commc’n Corp. BVI v. Advanced Mobilecomm Techs. Inc., 854 A.2d 121, 157 (Del. Ch.
2004). As the Court in Metro explains, “a fiduciary in the corporate context cannot be held liable
for damages for a failure to disclose a material fact unless that fiduciary acted with at least gross
negligence.” Id. at 157.
304
      Morrison, 191 A.3d at 285.

                                                67
creating a misleading proxy, and was at least indifferent to his contrary duty to

stockholders; and thus 5) the inadequate proxy was the result of Duggan’s gross

negligence. Of course, another reasonable interpretation is that the 14D-9 represents

a good faith but failed effort to make reasonable disclosures,305 but given the

pleading stage, I must choose the inference favoring the Plaintiff. Therefore, his

Motion to Dismiss is denied.306

          D. The Plaintiff States a Claim for a Breach of Fiduciary Duty against
            Anicetti

          The Plaintiff asserts claims against Anicetti for his roles both as an officer and

director. Thus, Anicetti is entitled to protection under 102(b)(7) only for actions he

took in his capacity as director. 307 Accepting all well-pled facts as true, I do not find

the SAC adequately alleges that Anicetti breached his duty of loyalty as a director,

but I do find it adequately alleges a breach of the duty of care in his capacity as CEO

of Fresh Market.




305
   As Duggan points out, I initially and erroneously determined that the omissions in the 14D-9
were not material. Morrison v. Berry, 2017 WL 4317252 (Del. Ch. Sept. 28, 2017), rev’d, 191
A.3d 268 (Del. 2018), as rev’d (July 27, 2018).
306
      At this stage, the Plaintiff is not required to show that damages resulted from Duggan’s actions.
307
    1 R. Franklin Balotti & Jesse A. Finkelstein, Delaware Law of Corporations and Business
Organizations § 4.13 (3d ed. 2017) (“[O]ne who is a director and an officer may be exempted from
liability for his or her acts qua director. . .”); Arnold v. Society for Sav. Bancorp, Inc. 650 A.2d
1270, 1288 (Del. 1994) (“[O]nly those actions taken solely in the defendant’s capacity as an officer
are outside the purview of Section 102(b)(7).”).

                                                   68
         First, the Plaintiff contends that Anicetti’s employment improperly motivated

him to push the merger through for as low a sale price as possible. 308 As noted

above, employment agreements not specially negotiated in light of the transaction at

issue ordinarily do not make the officer conflicted under Delaware law. 309 Anicetti

signed a standard company agreement, in conformance with compensation and

severance plans dating back to 2010.310 His agreement provided for single-trigger

bonuses, which could incentivize him regarding a sale, but the Plaintiff does not

allege Anicetti specially negotiated or engineered this change-of-control structure.

Further, I can infer that this equity-based bonus aligned Anicetti’s goals with that of

the other stockholders. 311

         The Plaintiff asks me to infer a conflict because Apollo advertised that its

interests would be aligned with management’s because it based compensation on

multiples of invested capital.312 This suggests that a low buyout price would make




308
      SAC, ¶ 184.
309
   In re Novell, Inc. S’holder Litig., 2013 WL 322560, at *11 (Del. Ch. Jan. 3, 2013) (“[T]he
possibility of receiving change-in-control benefits pursuant to pre-existing employment
agreements does not create a disqualifying interest as a matter of law” (internal citations omitted).
310
    Transmittal Aff. of Jamie L. Brown in Support of the Op. Br. in Support of Def. Richard
Anicetti’s Mot. to Dismiss Pl.’s Verified Sec. Am. Compl. (“Brown Aff.”) Ex. 2 at ¶ 8; id. Ex. 3;
id. Ex. 1, at 5.
311
   In re W. Nat. Corp. S’holders Litig., 2000 WL 710192, at *12 (Del. Ch. May 22, 2000) (holding
that “significant equity interest in the Company” by an executive “aligned him economically with
the public shareholders”).
312
      SAC, ¶ 184.

                                                69
hitting high multiples, post-merger, easier. 313 But I cannot reasonably infer that

speculative future performance bonuses would motivate Anicetti to engineer a low

price, damaging the present value of his equity vesting. In sum, I do not find that

Anicetti’s employment agreement or change-in-control bonuses deprived him of

independence. 314

            Next, Plaintiff focuses on the Management Projections and the financial

sensitivities created toward the auction’s close. Anicetti designed the Management

Projections, and the Plaintiff does not allege that they were other than his best

estimates. The Board was informed of the 15% overall risk adjustment included in

those projections. 315 In February, the Board, through the Committee, requested

additional financial projections, and Anicetti’s role as officer was properly to

respond to the Board’s request. 316

            Anicetti’s breach, according to the Plaintiff, was in making the revised

projections more palatable to the Board by characterizing the Management




313
      Id.
314
   The SAC does not detail how, even if a low sale price might benefit Anicetti, such benefit
would be material to him. See id. ¶ 184 (alleging the multiple of invested capital metric “created
a conflict of interest for Anicetti and Ackerman, because a lower buyout price of Fresh Market
makes it easier for Apollo to hit [multiple of invest capital] multiples.”).
315
      Id. ¶ 185.
316
   Amalgamated Bank v. Yahoo! Inc., 132 A.3d 752, 781 (Del. Ch. 2016), abrogated by Tiger v.
Boast Apparel, Inc., 214 A.3d 933 (Del. 2019) (“[O]fficers have a duty to comply with the board’s
directives.”).

                                               70
Projections as “optimistic.”317 At the March 10 meeting, Anicetti described the

December Projections as “more of an ‘optimistic’ case at this point” and “an

optimistic scenario if every element of that plan went according to estimates from

both an execution and timetable standpoint.”318 In contrast, as the Plaintiff points

out, management had recently reaffirmed these same projections: as late as March

1, CFO Ackerman told J.P. Morgan that management still planned to “execute

against” the projections. 319      Additionally, the 2016 operating plan management

submitted to the Board tracked the Management Projections. 320

            Anicetti’s statements regarding the Management Projections are important

because they tended to justify the Board’s accepting the revised valuation range

provided by J.P. Morgan. To my mind, his statements, if false, would implicate his

duty of loyalty, not gross negligence. That is, given Anicetti’s intimate knowledge

of the Management Projections and his oversight of the Company’s performance, if

the statements were blatantly false, as Plaintiff contends they were, it is not

reasonably conceivable that the Company’s CEO made them out of carelessness—

gross or otherwise—or indifference to duty. I do not find, however, the allegations




317
      SAC, ¶ 185.
318
      Id.
319
      Id. ¶ 166.
320
      Id. ¶ 154.

                                           71
in the SAC support a reasonable inference of a breach of the duty of loyalty regarding

these statements.

         The fact that management intended to continue to “execute against” its

projections does not render false any statement that the projections were also

optimistic. Anicetti was brought in to turn the Company around, and to do so

quickly; it would not be surprising if the projections he designed were optimistic.

The Plaintiff also makes much of the 15% risk adjustment already built into the

Management Projections. But both the board minutes and the 14D-9 state that the

Board, despite the fact that it would have known of the risk adjustment, nonetheless

perceived the Management Projections (even so adjusted) as prone to execution

risk.321 Regarding actual business prospects related to the Management Projections,

the Plaintiff alleges that “[p]reliminary results for the first quarter of 2016 showed

that comparable store sales were in line with the plan, while new store sales had

underperformed slightly relative to the plan.” 322 Based on these allegations, I cannot

reasonably infer that Anicetti intentionally misled the Board in bad faith or with

disloyal motives when making the statements at the March 10 board meeting.


321
    See Perri Aff., Ex. L, at 18; 14D-9, at 20. As the Plaintiff notes, Anicetti did not remind the
Board of the Management Projection’s built-in risk adjustment. SAC, ¶ 192. However, Ackerman
told the Board at the December 1, 2015 meeting that “in preparing the projections, management
had applied a 15% overall risk adjustment, with different initiatives receiving different risk
weighting based on likelihood of achievability.” Id. at 185. Based on this, it is not reasonable to
infer that Anicetti actively concealed this aspect of the projections.
322
      SAC, ¶ 185.

                                               72
          Finally, the Plaintiff argues that Anicetti breached his fiduciary duties with

regard to the 14D-9. The Plaintiff alleges that Anicetti “participated in the drafting

and disseminating” of the 14D-9.323 Anicetti argues that his work with the 14D-9

was so intertwined with his role as director that he should be given the benefit of the

exculpation provision. This may prove true on a more developed record, in which

case his actions are exonerated (absent disloyalty). At the pleading stage, however,

and in light of the allegation that, in his role as CEO, Anicetti participated in

preparing the 14D-9, I infer that Anicetti remains liable in that regard for gross

negligence as well as disloyalty in connection with the proxy.

          I have already found that the Plaintiff has pled facts that, together with the

Plaintiff-friendly inferences at the pleading stage, permit an inference of gross

negligence on the part of Duggan in preparing the proxy. While Anicetti, as CEO,

may not have been as intimately involved in the drafting as Duggan, given his role

as a director, I can infer that he possessed the same knowledge as Duggan of Berry’s

actions and of the transaction as a whole. Surely, he was aware of the activist

pressure on the Board. Therefore, because the Plaintiff alleges that “[i]n his role as

CEO,” Anicetti participated in “drafting and disseminating” the 14D-9, and because

I can infer that, like Duggan, he possessed knowledge of what was being omitted, I




323
      Id. ¶ 222.

                                            73
find the same analysis that applied to Duggan applies to Anicetti with regard to the

14D-9.

       As with Duggan, I can readily infer that Anicetti attempted and failed to create

a proper proxy, and breached no duty. Because I can reasonably infer gross

negligence as well, at the pleading stage I must do so. As described above, the

omissions in the disclosures do not adequately state a claim for a breach of the duty

of loyalty. However, the omissions support an inference of gross negligence, and so

the Plaintiff states a breach of the duty of care against Anicetti. 324 Therefore, his

Motion to Dismiss is denied.

                                    III. CONCLUSION

       For the reasons described above, I grant the Director Defendants’ Motion to

Dismiss, and deny Duggan’s Motion to Dismiss, Anicetti’s Motions to Dismiss, and

Ray Berry’s Motion to Dismiss, in part. The parties should supply an appropriate

form of order.

       As noted, this Opinion addresses the claims of the parties with fiduciary duties

to Fresh Market because these claims are primary. The Plaintiff’s aiding and

abetting claims against J.P. Morgan, Cravath, and Brett Berry may to some extent

be contingent upon my decision in this Opinion. For this reason, I reserve decision



324
   As I noted regarding the claim against Duggan, at this stage, the Plaintiff is not required to
show that damages would result from Anicetti’s actions.

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on these motions to dismiss. The parties should confer and inform me what effect

this Opinion has on proceeding with the remaining motions.




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