                                                                           FILED
                           NOT FOR PUBLICATION
                                                                           DEC 07 2015
                    UNITED STATES COURT OF APPEALS                      MOLLY C. DWYER, CLERK
                                                                         U.S. COURT OF APPEALS


                            FOR THE NINTH CIRCUIT


BIG 5 SPORTING GOODS                             No. 13-56249
CORPORATION, a Delaware corporation,
                                                 D.C. No. 2:12-cv-03699-DMG-
              Plaintiff - Appellant,             MAN

  v.
                                                 MEMORANDUM*
ZURICH AMERICAN INSURANCE
COMPANY, a New York corporation;
HARTFORD FIRE INSURANCE
COMPANY, a Connecticut corporation,

              Defendants - Appellees.


                    Appeal from the United States District Court
                       for the Central District of California
                      Dolly M. Gee, District Judge, Presiding

                      Argued and Submitted October 21, 2015
                               Pasadena, California

Before: TROTT, KLEINFELD, and CALLAHAN, Circuit Judges.




        *
             This disposition is not appropriate for publication and is not precedent
except as provided by 9th Cir. R. 36-3.
      Because the parties are aware of the facts, circumstances, and policy

language controlling this case, we repeat them only as necessary to explain our

decision.

      This lawsuit boils down to (1) whether or not Hartford had a duty to defend

Big 5 against the underlying actions, and (2) whether or not Zurich had a similar

duty. Focusing on exclusions of coverage in the relevant policies, the district court

concluded that no such duty existed as to either company. In a thorough order

carefully addressing Big 5's claims and arguments, the court said,

             [B]ecause all of the Underlying Actions in this case arise
             out of the alleged violation of the statutory right to
             privacy, specifically the Song-Beverly Act, coverage is
             barred by the Statutory Violations Exclusions under the
             Policies. Defendants have established, as a matter of law,
             that there is no conceivable theory under which the
             claims in the Underlying Actions warrant coverage.
             Viewing the facts in the light most favorable to Plaintiff
             does not change this outcome. Accordingly, Defendants
             are entitled to summary judgment. Conversely, Plaintiff
             is not.
We agree.

      We begin with Big 5's argument that the insurers had a duty to defend even

if the underlying actions were bound to fail. Not so. Big 5 ignores that the “duty

to defend groundless actions applies only to claims covered by the policy.”

Venoco, Inc. v. Gulf Underwriters Ins. Co., 175 Cal. App. 4th 750, 765 (2009)



                                         -2-
(emphasis added). An insurer may have a duty to defend against a claim that is

meritless or frivolous, i.e. “a loser,” but not against a claim that is plainly not

covered because of an exclusion. Scottsdale Ins. Co. v. MV Transp., 36 Cal. 4th

643, 655 (2005) (“[I]f, as a matter of law, neither the complaint nor the known

extrinsic facts indicate any basis for potential coverage, the duty to defend does not

arise in the first instance.”). An insurer has no duty to defend when “the

underlying claim cannot come within the policy coverage by virtue of the scope of

the insuring clause or the breadth of an exclusion.” Montrose Chem. Corp. v. Sup.

Ct., 6 Cal. 4th 287, 301 (1993) (emphasis added).

      Zurich’s 2007-2009 “Statutory Violation Exclusion” language bars coverage

for personal and advertising injury arising directly or indirectly out of any action or

omission that violates or is alleged to violate any statute, ordinance or regulation

that prohibits or limits the sending, transmitting, communicating, or distribution of

material or information. Zurich’s 2009-2010 policy exclusions slightly modify and

expand this language, but not in a material way that might benefit Big 5.

      Hartford’s policy creates similar exclusions. The first exclusion, entitled

“Right Of Privacy Created By Statute,” covers personal and advertising injury

arising out of the violation of a person’s right of privacy created by any state or

federal act. The second exclusion, entitled “Distribution Of Material In Violation


                                           -3-
of Statutes,” covers personal and advertising injury arising directly or indirectly

out of any action or omission that violates or is alleged to violate any statute that

prohibits or limits the sending, transmitting, communicating, or distribution of

material or information.

      We agree with the district court that Zurich’s and Hartford’s exclusionary

language encompasses violations of the Song-Beverly Act -- undeniably a statute --

as well as any act or omission that arises directly or indirectly from an alleged

violation of that law.

      Big 5 argues, however, that the lawsuits it was forced to defend contained

common law and California constitutional right to privacy claims separate and

apart from any Song-Beverly Act ZIP Code violations. We disagree. As did the

district court, we conclude that in garden variety ZIP Code cases like these, such

extra Song-Beverly Act privacy claims simply do not exist. We have scoured the

legal landscape searching for precedents supporting Big 5 assertions, but we have

come up empty. To the contrary, the authority shedding light on this issue points

conclusively in the other direction: California does not recognize any common law

or constitutional privacy right causes of action for requesting, sending,

transmitting, communicating, distributing, or commercially using ZIP Codes. The

only possible claim is for statutory penalties, not damages.


                                          -4-
      In 1991, the Song-Beverly Act created by statute a new right of privacy. As

the district court noted, the legislative history of the Act states, “Existing law does

not prohibit persons who accept credit cards in business transactions from

requiring a cardholder to write or provide personal identification information for

notation on the credit card transaction form. This bill would enact such a

prohibition.” Nothing has changed since the enactment of that Act.

      Fogelstrom v. Lamps Plus, Inc., 195 Cal. App. 4th 986 (2d Dist. 2011), a

ZIP Code marketing case, illuminates our conclusion that the privacy rights

asserted by Big 5 do not exist. In that case, the plaintiff alleged an invasion of his

common law and constitutional rights to privacy. The Court of Appeal held that

“the conduct of which plaintiff complains does not constitute a ‘serious’ invasion

of privacy.” Id. at 992. The court reasoned that “[a]ctionable invasions of privacy

must be sufficiently serious in their nature, scope, and actual or potential impact to

constitute an egregious breach of the social norms underlying the privacy right.”

Id. (quoting Hill v. National Collegiate Athletic Ass’n, 7 Cal. 4th, 1, 37 (1994)).

The court said that “[Lamps Plus’] conduct is not an egregious breach of social

norms, but routine commercial behavior.” Id. As the Supreme Court of California

observed in Hill, “[n]o community could function if every intrusion into the realm




                                           -5-
of private action, no matter how slight or trivial, gave rise to a cause of action for

invasion of privacy.” 7 Cal. 4th at 37.

         Big 5's “claims” are not just lacking in merit. Under settled California law,

they are not even recognized as cognizable causes of action, a status one step

below “unmeritorious.” Allowing Big 5's fact pattern to rise to the level of a claim

would require an insurance company to insure and defend against non-existent

risks.

         Fogelstrom also disposes of the plaintiff’s increased-risk-of-identity-theft

argument, calling it “a speculative conclusion of fact.” 195 Cal. App. 4th at 993.

         Big 5's negligence theory fares no better. Just as a rose by any other name is

still a rose, so a ZIP Code case under any other label remains a ZIP Code case. See

Swain v. Cal. Cas. Ins. Co., 99 Cal. App. 4th 1, 8-9 (2002) (“A general boilerplate

pleading of ‘negligence’ adds nothing to a complaint otherwise devoid of facts

giving rise to a potential for covered liability.”). As the district court recognized,

the California Court of Appeal has discouraged the “artful drafting” of alleging

superfluous negligence claims, saying that to allow such a practice would

inappropriately “erase exclusions in any policy.” Fire Ins. Exch. v. Jiminez, 184

Cal. App. 3d 437, 443 n.2 (1986).




                                            -6-
     Accordingly, the district court’s Amended Judgment in favor of Zurich and

Hartford is AFFIRMED.




                                      -7-
