Filed 7/19/13 TetraVue v. St. Paul Fire & Marine Casualty Co. CA4/1
                      NOT TO BE PUBLISHED IN OFFICIAL REPORTS
California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
or ordered published for purposes of rule 8.1115.


                    COURT OF APPEAL, FOURTH APPELLATE DISTRICT

                                                  DIVISION ONE

                                           STATE OF CALIFORNIA



TETRAVUE, INC. et al.,                                              D061002

         Plaintiffs and Appellants,

         v.                                                         (Super. Ct. No.
                                                                     37-2011-00086115-CU-IC-CTL)
ST. PAUL FIRE & MARINE INSURANCE
COMPANY,

         Defendant and Respondent.




         APPEAL from a judgment of the Superior Court of San Diego County, Randa

Trapp, Judge. Reversed.

         Techmark Greenstein Law, Neil David Greenstein; Joseph A. Hearst for Plaintiffs

and Appellants.

         McKenna Long & Aldridge, John T. Brooks and Peter H. Klee for Defendant and

Respondent.
                                             I.

                                    INTRODUCTION

       Plaintiffs TetraVue, Inc. (TetraVue) and Paul Banks appeal from a judgment

entered in favor of defendant St. Paul Fire & Marine Insurance Company (St. Paul) after

the trial court granted St. Paul's motion for summary judgment and denied the plaintiffs'

cross-motion for summary judgment. TetraVue and Banks sued St. Paul in a declaratory

relief action, seeking a determination that St. Paul owed them a duty of defense in an

underlying lawsuit against Banks and TetraVue brought by third party General Atomics

by way of a cross-complaint in an action that Banks originally filed against General

Atomics. TetraVue and Banks contended that the General Atomics cross-complaint

raised claims that were potentially covered by the property damage provision and/or the

advertising injury provision of a general liability policy that TetraVue had purchased

from St. Paul. The plaintiffs and St. Paul filed cross-motions for summary judgment.

The trial court granted St. Paul's motion for summary judgment and denied TetraVue and

Banks's joint motion for summary judgment after determining that there was no potential

for coverage of the claims under either the property damage provision or the advertising

injury provision. The court thereafter granted judgment in favor of St. Paul.

       On appeal, TetraVue and Banks argue that the trial court erred in entering

judgment in favor of St. Paul because General Atomics's cross-complaint suggests a

claim that is potentially covered by the St. Paul policy under the coverage for advertising

injury. We conclude that TetraVue and Banks demonstrated the existence of a potential

for coverage under the policy under the advertising injury provision, and that St. Paul

                                             2
failed to establish the absence of any potential for coverage. St. Paul thus had a duty to

defend TetraVue and Banks in the underlying action. We therefore reverse the judgment

of the trial court, and direct the trial court to enter judgment in favor of TetraVue and

Banks.

                                             II.

                    FACTUAL AND PROCEDURAL BACKGROUND

         Banks was employed by General Atomics from June 2000 until July 11, 2008.

Banks is a laser researcher who worked in the Photonics Division of General Atomics,

where he helped the company develop a sophisticated laser technology that is now used

by the United States government. According to Banks, while he was employed at

General Atomics, he was interested in adapting the laser technology for commercial use.

It appears that at some point, Banks and General Atomics disagreed as to how, or

whether, to pursue nongovernmental applications of the technology, and in July 2008,

Banks resigned from General Atomics.

         In May 2008, prior to leaving General Atomics, Banks founded and incorporated

TetraVue. Banks is the president and CEO of the company.

         Banks attempted to reach, and believed that he had reached, a license agreement

between General Atomics and TetraVue that would enable TetraVue to use materials and

technology from General Atomics. Pursuant to this belief, Banks took certain materials

from General Atomics when he left.




                                              3
       In February 2009, Banks sued General Atomics for fraud and breach of contract.

Banks alleged that General Atomics had promised to provide him with an ownership

interest in its Photonics Division, and that it had refused to provide him with that interest.

       In October 2009, TetraVue was accepted to be part of a startup incubator and was

required to obtain liability coverage in order to participate in the incubator program.

TetraVue applied for a liability insurance policy from St. Paul in early November 2009.

The policy was issued on December 15, 2009 (the Policy). The Policy, called a

"Technology VisionPak," provided commercial general liability coverage.

       In May 2010, General Atomics filed a cross-complaint against Banks and

TetraVue. The relevant amended cross-complaint, which was filed in November 2010,

alleges causes of action against Banks for breach of contract, breach of the implied

covenant of good faith and fair dealing, conversion, breach of the duty of loyalty and

violations of Labor Code provisions, and unlawful business practices. In addition, the

cross-complaint alleges causes of action for misappropriation of trade secrets and unfair

business practices against both Banks and TetraVue.

       Banks and TetraVue tendered the defense of General Atomics's cross-complaint to

St. Paul on January 6, 2011. St. Paul sent a denial letter on January 25. In its denial

letter, St. Paul asserted a number of grounds for declining to provide a defense, including

that the cross-complaint "does not allege any facts that establish the existence of any of

the enumerated 'personal injury' or 'advertising injury' offenses."

       Banks and TetraVue responded with a letter in which they outlined their

understanding of the basis for coverage in the Policy. St. Paul continued to decline to

                                              4
provide a defense. Banks and TetraVue then filed this action in the San Diego County

Superior Court, seeking a declaration that St. Paul had a duty to provide a defense against

General Atomics's cross-complaint in the underlying action.

       The parties filed simultaneous motions for summary judgment in June 2011. The

trial court issued a tentative order denying Banks and TetraVue's motion for summary

judgment and granting St. Paul's motion for summary judgment. The court determined

that St. Paul did not owe Banks or TetraVue a duty to defend against General Atomics's

cross-complaint, reasoning in part that, "while plaintiffs may be seeking customers or

increasing sales with property taken from [General Atomics], the property taken from

[General Atomics] was not advertising material because the allegations are that the

property was trade secret or confidential information," and "[a]s such, it is not used by

[General Atomics] to attract attention in seeking customers or increasing sales so the

Advertising Injury coverage does not apply."

       On the same date on which the trial court issued its tentative rulings, the parties

appeared before the court for a hearing on the motions. At the conclusion of the hearing,

the court affirmed its tentative order.

       The trial court entered judgment in favor of St. Paul and against Banks and

TetraVue. Banks and TetraVue filed a timely notice of appeal.1



1      Banks and TetraVue filed a request that this court take judicial notice of the jury
verdict form and a related court order entitled, "Statement of Decision and Order on
Inconsistent Damages," both of which were filed in the underlying action between
General Atomics and Banks/TetraVue. St. Paul opposed the request, arguing that the
merits of General Atomics's claims against Banks and TetraVue are irrelevant to the
                                              5
                                              III.

                                        DISCUSSION

A.     Legal standards

       1.     Summary judgment and review

       "The purpose of the law of summary judgment is to provide courts with a

mechanism to cut through the parties' pleadings in order to determine whether, despite

their allegations, trial is in fact necessary to resolve their dispute." (Aguilar v. Atlantic

Richfield Co. (2001) 25 Cal.4th 826, 843 (Aguilar).)

       Summary judgment is appropriate "if all the papers submitted show that there is no

triable issue as to any material fact and that the moving party is entitled to a judgment as

a matter of law." (Code Civ. Proc., § 437c, subd. (c).) A defendant who moves for

summary judgment or summary adjudication bears the initial burden to show that the

action or cause of action has no merit—that is, "that one or more elements of the cause of

action, even if not separately pleaded, cannot be established, or that there is a complete

defense to that cause of action." (Id., subd. (p)(2).) When the burden of proof at trial will

be on the plaintiff by a preponderance of the evidence, the moving defendant "must

present evidence that would preclude a reasonable trier of fact from finding that it was

more likely than not that the material fact was true [citation], or the defendant must

establish that an element of the claim cannot be established, by presenting evidence that

question whether the duty to defend exists in this case, and also arguing that the "only
facts that matter are the facts known at the inception of the suit." We conclude that the
documents for which Banks and TetraVue seek judicial notice are unnecessary to our
determination of this appeal, and we therefore decline to take judicial notice of the
documents.
                                               6
the plaintiff 'does not possess and cannot reasonably obtain, needed evidence' " to support

an element of the cause of action. (Kahn v. East Side Union High School Dist. (2003) 31

Cal.4th 990, 1003, quoting Aguilar, supra, 25 Cal.4th at p. 854.)

       2.     Insurance policy interpretation and the duty to defend

       The central issue in this case is whether the Policy potentially covered any of the

claims that General Atomics raised in its cross-complaint, thereby giving rise to St. Paul's

duty to defend TetraVue and Banks in the underlying action. Because this question

requires interpretation of the policy provisions, we determine it independently. (See

Powerine Oil Co., Inc. v. Superior Court (2005) 37 Cal.4th 377, 390.)

       "While insurance contracts have special features, they are still contracts to which

the ordinary rules of contractual interpretation apply. [Citation.] The fundamental goal

of contractual interpretation is to give effect to the mutual intention of the parties. (Civ.

Code, § 1636.) If contractual language is clear and explicit, it governs. (Civ. Code,

§ 1638.) On the other hand, '[i]f the terms of a promise are in any respect ambiguous or

uncertain, it must be interpreted in the sense in which the promisor believed, at the time

of making it, that the promisee understood it.' [Citations.] This rule, as applied to a

promise of coverage in an insurance policy, protects not the subjective beliefs of the

insurer but, rather, 'the objectively reasonable expectations of the insured.' [Citation.]

Only if this rule does not resolve the ambiguity do we then resolve it against the insurer."

(Bank of the West v. Superior Court (1992) 2 Cal.4th 1254, 1264–1265, quoting AIU Ins.

Co. v. Superior Court (1990) 51 Cal.3d 807, 822.)



                                              7
       Whether an insurer has a duty to defend "depends, in the first instance, on a

comparison between the allegations of the complaint and the terms of the policy.

[¶] . . . [¶] If any facts stated or fairly inferable in the complaint, or otherwise known or

discovered by the insurer, suggest a claim potentially covered by the policy, the insurer's

duty to defend arises and is not extinguished until the insurer negates all facts suggesting

potential coverage. On the other hand, if, as a matter of law, neither the complaint nor

the known extrinsic facts indicate any basis for potential coverage, the duty to defend

does not arise in the first instance." (Scottsdale Ins. Co. v. MV Transportation (2005) 36

Cal.4th 643, 654–655 (Scottsdale), italics added.)

        "An insurer . . . 'cannot construct a formal fortress of the third party's pleadings

and retreat behind its walls. The pleadings are malleable, changeable and amendable. . . .

[C]ourts do not examine only the pleaded word but the potential liability created by the

suit.' [Citation.] . . . [T]he third party plaintiff cannot be the arbiter of coverage.'

[Citation.]" (Eigner v. Worthington (1997) 57 Cal.App.4th 188, 195 (Eigner).)

       It is well established that "[t]he insurer's duty to defend is broader than its duty to

indemnify." (Crawford v. Weather Shield Mfg., Inc. (2008) 44 Cal.4th 541, 547, italics

added.) "The . . . duty [to indemnify] runs only to claims that are actually covered by the

policy, while the duty to defend extends to claims that are merely potentially covered.

[Citations.]" (Ibid.) In addition, a court must look "not to whether noncovered acts

predominate in the third party's action, but rather to whether there is any potential for

liability under the policy." (Horace Mann Ins. Co. v. Barbara B. (1993) 4 Cal.4th 1076,

1084.) "Any doubt as to whether the facts establish the existence of the defense duty

                                               8
must be resolved in the insured's favor. [Citations.]" (Montrose Chemical Corp. v.

Superior Court (1993) 6 Cal.4th 287, 299-300 (Montrose I).)

       " ' "A duty to defend arises upon the tender to the insurer of a potentially covered

claim and continues until the lawsuit is concluded or until the insurer shows that facts

extrinsic to the third party complaint conclusively negate the potential for coverage.

[Citations.] If a duty to defend arises, the insurer must defend the action in its entirety,

including claims that are not potentially covered. [Citation.]" ' [Citation.]" (Sprinkles v.

Associated Indemnity Corp. (2010) 188 Cal.App.4th 69, 77; see also Crawford v.

Weather Shield Mfg., Inc., supra, 44 Cal.4th at p. 547 [" 'The [insurer's] defense duty is a

continuing one, arising on tender of defense and lasting until the underlying lawsuit is

concluded [citation], or until it has been shown that there is no potential for

coverage . . . .' [Citation.]"].)

       The broad duty to defend shapes each party's burden of proof in seeking summary

judgment in a declaratory relief action regarding the duty to defend, such as the

declaratory relief action at issue here. "[T]he insured must prove the existence of a

potential for coverage, while the insurer must establish the absence of any such potential.

In other words, the insured need only show that the underlying claim may fall within

policy coverage; the insurer must prove it cannot. Facts merely tending to show that the

claim is not covered, or may not be covered, but are insufficient to eliminate the

possibility that resultant damages (or the nature of the action) will fall within the scope of

coverage, therefore add no weight to the scales. Any seeming disparity in the respective

burdens merely reflects the substantive law." (Montrose I, supra, 6 Cal.4th at p. 300.) A

                                              9
court may conclude that no duty to defend exists only where the underlying complaint

" 'can by no conceivable theory raise a single issue which would bring it within the policy

coverage.' " (Ibid., quoting Gray v. Zurich Insurance Co. (1966) 65 Cal. 2d 263, 276, fn.

15.)

B.     Analysis

       1.      The relevant Policy provisions

       The Policy, identified as "Technology VisionPak Commercial General Liability

Protection," states generally that it "provides general liability protection for your

business." In addition to coverage for bodily injury and property damage liability, as

well as for personal injury liability, the Policy provides coverage for "[a]dvertising injury

liability." With respect to this coverage, the Policy tells insureds:

            "We'll pay amounts any protected person is legally required to pay
            as damages for covered advertising injury that:

            "• results from the advertising of your products, your work, or your
            completed work; and

            "• is caused by an advertising injury offense committed while this
            agreement is in effect."

       The Policy defines "[a]dvertising injury" as "injury, other than bodily injury or

personal injury, that's caused by an advertising injury offense."

       An "[a]dvertising injury offense," in turn, is defined as any of the

following:

            "• Libel of an individual, other than an individual as a sole owner of
            a business, in or with covered material.



                                              10
          "• Slander of an individual, other than an individual as a sole owner
          of a business, in or with covered material.

          "• Unauthorized use of any advertising material, or any slogan or
          title, of others in your advertising." (Italics added.)

       An endorsement that is attached to the policy replaces the above definition of

"advertising injury offense" with the following:

          "Advertising injury offense means any of the following offenses:

          "• Libel, or slander, in or with covered material.

          "• Making known to any person or organization covered material
          that disparages the business, premises, products, services, work, or
          completed work of others.

          "• Making known to any person or organization covered material
          that violates a person's right of privacy.

          "• Unauthorized use of any advertising material, or any slogan or
          title, of others in your advertising."2 (Italics added.)

       The Policy broadly defines "[a]dvertising" as "attracting the attention of others by

any means for the purpose of" either "seeking customers or supporters" or "increasing

sales or business," and defines "[a]dvertising material" as "any covered material that: [¶]




2       This endorsement evidences a copyright date of 2006. It would appear that the
definition of "advertising injury offense" provided in this endorsement was applicable at
the time the underlying events are alleged to have taken place. However, Banks and
TetraVue appear to refer to the definition of "advertising injury" in the text of the Policy,
as opposed to the endorsement definition. For purposes of the questions raised in this
appeal, the difference in the language of the Policy and the related endorsement is
irrelevant. The relevant portion of the definition of "advertising injury offense"—i.e.,
"Unauthorized use of any advertising material, or any slogan or title, of others in your
advertising"—is the same in both the text of the Policy and the endorsement.
                                             11
[] is subject to copyright law; and [¶] [] others use and intend to attract attention in their

advertising."

       The Policy generally excludes coverage for intellectual property claims. However,

consistent with its coverage for advertising injury liability, the Policy contains the

following exception to the intellectual property exclusion:

            "Nor will we apply this exclusion to advertising injury that results
            from the unauthorized use of any:

            "• Copyrighted advertising material;

            "• Trademarked slogan; or

            "• Trademarked title;

            "of others in your advertising."

       Under the policy, in order for a defense obligation to exist pertaining to

advertising injury liability, three factors must be present: (1) an allegation by General

Atomics that TetraVue took material that General Atomics itself used and intended to

attract the attention of others by any means for the purpose of seeking customers or

supporters or for increasing its sales or business; (2) the material in question is subject to

copyright law; and (3) an accusation by General Atomics that TetraVue used or was

using that material to attract the attention of others for the purpose of seeking customers

or supporters, or for the purposes of increasing sales or business.

       2.       General Atomics's allegations in the operative cross-complaint that are
                relevant to potential coverage

       General Atomics asserted in its cross-complaint that it brought the action to

"remedy the misappropriation of its trade secrets . . . which [Banks] is now using in order

                                               12
to improperly exploit the technology, business plans and strategy and other trade secret

information he misappropriated from [General Atomics]." General Atomics further

asserted that it was seeking "to redress other wrongful conduct by Banks and TetraVue

not involving [General Atomics's] trade secrets . . . with respect to their misuse of

[General Atomics's] confidential non-trade secret information or physical property." The

cross-complaint further alleged that Banks and TetraVue are using this confidential and

trade secret information, that they "are exploiting" this confidential and trade secret

information, including "printed materials," "for their own profit in connection with

TetraVue's business pursuits and capital raising activities" and "to unlawfully and

unfairly compete with [General Atomics]."

       General Atomics alleged that the unit in which Banks worked at General Atomics

had worked "on several technologies that were intended to develop general

commercial/industrial promise—i.e., for customers other than the United States

government."

       Among the information and documents that General Atomics alleged Banks

improperly took when he left the company were a "proprietary draft white paper" (the

White Paper) in which Banks, who authored the White Paper, explained how the

company could "leverage" its 3D imaging technology for shorter-range commercial

and/or industrial applications. General Atomics also alleged that Banks improperly took

another document that he had authored, titled " 'Proof of Principle (POP) plan for

Advanced 3D diagnostics for industrial applications' " (the POP). According to General

Atomics's cross-complaint, the "objective of this document was to demonstrate the utility

                                             13
of [General Atomics's] [specialized] technology for 3D high-resolution imaging for

commercial industrial inspection." General Atomics alleged that Banks had written, in

the POP, that " 'General Atomics (GA) has developed a new technology,' " and elsewhere

in that document stated "that GA ' has developed an exciting new technology using laser

illumination . . . .' "

        General Atomics further alleged that Banks improperly took another document,

titled " 'Short Range 3D video and imaging,' " to which General Atomics referred in its

cross-complaint as "the 'Short Range Presentation.' " General Atomics asserted that this

document contained trade secrets and confidential information, including "extensive

market information and revenue and sales projections."

        In addition to alleging that Banks had taken materials that involved trade secrets or

confidential information, the complaint alleged that Banks had taken "non-

confidential . . . presentation materials from conferences which he had attended on

[General Atomics's] behalf . . . (which are copyrighted and thus could not be lawfully

reproduced) . . . ."

        General Atomics specifically alleged that Banks and TetraVue had "improperly

used and disclosed [General Atomics's] Trade Secrets in their submission to the [National

Science Foundation] regarding 'TetraVue's' proprietary plan for commercial/industrial

applications because, as Banks stated during the negotiations to license GA's technology,

'it would be good to use in the new entity [TetraVue] without reinventing it.' "

According to General Atomics, "the language and description from [TetraVue's] SBIR

[Small Business Innovation Research] grant application mirror the White Paper that

                                             14
Banks misappropriated from [General Atomics]." (Italics added.) The cross-complaint

also specifically alleged that TetraVue had " 'sent [the] white paper' to at least one

prospective customer." Elsewhere, General Atomics alleges that Banks and TetraVue

"have begun directly soliciting current and/or potential customers of [General Atomics]."

(Italics added.)

       General Atomics asserted that the "[o]nly . . . conclusion [that] can be drawn from

[the allegations concerning Banks's purported misdeeds is that] Banks and TetraVue have

misappropriated—and continue to misappropriate—[General Atomics] Trade Secrets for

their own commercial purposes, and have used and continue to use [General Atomics]

Confidential Information other than [General Atomics] Trade Secrets to unlawfully and

unfairly compete with [General Atomics] . . . ."

       General Atomics acknowledged that it was engaged in marketing the specialized

laser technology to customers, and alleged that during a meeting with representatives of a

division the United States Army, a General Atomics employee had discussed whether

that division of the Army might be "interested in acquiring any of [General Atomics's]

new technology," including the laser technology. The Army representatives "revealed"

that they had been approached by a " 'little company' " that was using similar technology.

Although the Army representatives did not inform General Atomics of the name of the

" ' little company,' " General Atomics believed that company to be TetraVue. General

Atomics expressly asserted that TetraVue had "solicited the same customer to whom

[General Atomics] was marketing its technology." (Italics added.)



                                             15
       3.     Application

       St. Paul argues that it was entitled to summary judgment because "[t]here is

simply no reference in [General Atomics's] cross-complaint to the unauthorized use of

any materials that [General Atomics] used to attract the attention of others," and further

contends that "nothing in the cross-complaint supports a reasonable inference that

[General Atomics] was suing for unauthorized use of materials that it used to attract the

attention of others."3 We disagree with St. Paul's reading of the operative cross-

complaint. There are a number of allegations in the operative pleading document from

which one could reasonably infer that General Atomics was suing Banks and TetraVue,

at least in part, for their unauthorized use of materials that General Atomics, itself, had

used to "attract the attention of others" in order to seek customers or supporters, or to

increase its sales or business. Further, the operative cross-complaint clearly does not

negate this possibility. In fact, the cross-complaint suggests potential coverage.




3       It seems clear from St. Paul's briefing on appeal that it essentially concedes that
two of the three required conditions for advertising injury liability coverage under the
Policy were apparent from General Atomics's cross-complaint—i.e., that the materials
that General Atomics has accused TetraVue of taking (1) had been used by TetraVue in
order to attract the attention of others for the purpose of seeking customers or supporters,
or for the purposes of increasing sales or business, and (2) that these materials were
subject to copyright law. St. Paul focuses its briefing solely on the purported lack of
allegations in the cross-complaint to support the possibility that General Atomics, itself,
had used the materials or documents as "advertising"—i.e., to attract the attention of
others to seek customers or supporters or to increase sales or business. We would agree
with this assessment, and therefore focus our attention on the element that the parties
focus on—i.e., whether the cross-complaint can be fairly read to allege a claim for injury
resulting from TetraVue's and Banks's "unauthorized use of [General Atomics's]
advertising material."
                                             16
       St. Paul cites General Atomics's assertion in the cross-complaint that much of the

allegedly misappropriated materials contained trade secret and confidential materials as

supporting St. Paul's contention that the cross-complaint does not contain any allegation

that General Atomics used any of the materials in question to attract the attention of

others. St. Paul essentially maintains that because General Atomics alleges that the

materials that Banks misappropriated and improperly used involved trade secrets and/or

confidential information, those materials could not have been "advertising" materials.

According to St. Paul, given the nature of the material as involving trade secret and/or

confidential information, and given the absence of specific allegations that General

Atomics had provided these materials to "anybody outside of [General Atomics]," one

cannot "reasonably" interpret the cross-complaint "as alleging a claim based on [General

Atomics's] advertising materials."

       It is far too simplistic to conclude that because the materials in question may have

included trade secret and/or confidential information, they could not constitute

"advertising" or "advertising materials" within the meaning of the Policy definitions

unless General Atomics expressly identified the materials as such in its cross-complaint.

The Policy's definition of "advertising" is extremely broad, and there is no requirement in

the Policy that in order to constitute "advertising material," General Atomics must have

distributed the materials to the public or even made the materials widely available to

people outside of General Atomics. Rather, the Policy requires merely that General

Atomics have used the materials to "attract[] the attention of others by any means for the

purpose of" either "seeking customers or supporters," or "increasing sales or business."

                                            17
       The cross-complaint need not have contained specific allegations that General

Atomics used the material to attract the attention of others in order to seek customers or

supporters or to increase sales or business in order for it to be deemed to have triggered a

duty to defend based on the possibility of coverage. The law provides that if the facts

"stated or fairly inferable in the complaint, or otherwise known or discovered by the

insurer, suggest a claim potentially covered by the policy" (Scottsdale, supra, 36 Cal.4th

at p. 655, italics added), the insurer's duty to defend is triggered. The facts fairly

inferable from the cross-complaint clearly suggest a claim that is potentially covered by

the Policy. Specifically, many of the allegations are sufficient to create the reasonable

inference that General Atomics used some of the materials that it was alleging Banks and

TetraVue misappropriated in its own efforts to attract the attention of others to gain their

support and/or increase its business.

       For example, at a minimum, it is reasonable to infer that the "non-

confidential . . . presentation materials from conferences which [Banks] had attended,"

that General Atomics alleged Banks had improperly taken, were "advertising" materials

under the Policy definition. General Atomics specifically alleged that while employed at

General Atomics, Banks had used these materials in presentations at conferences. A

reasonable implication is that these materials were presented to individuals outside of

General Atomics who attended these conferences. A further reasonable inference is that

in having Banks give these presentations, General Atomics was intending to "attract the

attention of others" in order to seek customers or supporters, or to increase its sales or

business. A claim that after leaving General Atomics and starting TetraVue, Banks used

                                              18
these materials to try to market the technology to potential customers is, at a minimum, a

claim that is potentially covered by the Policy.

       St. Paul seizes on one particular allegation in the cross-complaint to assert that the

documents that General Atomics accused Banks of misappropriating were intended for

internal General Atomics use only, and could not have constituted "advertising"

materials. Specifically, St. Paul cites to the allegation that, in describing TetraVue's

business, as set forth in the summary of the grant that Banks received from the National

Science Foundation, Banks copied "nearly verbatim from non-public internal [General

Atomics] documents . . . created to educate [General Atomics] management about

potential commercial applications for [General Atomics's] 3D imaging technology . . . ."

However, the mere allegation that some documents on which Banks relied in creating his

grant application were "non-public internal documents" does not eliminate the possibility

that other documents that Banks was accused of taking from General Atomics and using

to promote TetraVue to potential customers were not "internal" General Atomics

documents. The cross-complaint does not expressly identify the documents to which it is

referring in this paragraph. Although St. Paul assumes that the cross-complaint is

referring to all three of the specific documents that General Atomics identified as being

misappropriated by Banks—i.e., the White Paper, the POP and the Short Range

Presentation—in claiming that the documents were nonpublic, there is no basis for such

an assumption. The cross-complaint's reference to some materials being used solely for

internal purposes does not conclusively establish that General Atomics did not use any of

the other identified materials to attract the attention of others for the purpose of gaining

                                              19
supporters and/or increasing its business. Further, other allegations of the cross-

complaint reasonably imply that at least some of the documents that Banks is accused of

misappropriating were not intended solely for internal dissemination. In particular, the

wording of these documents, as quoted in the cross-complaint, implies that the documents

may very well have been used to attract attention from others for the purpose of gaining

their support or business.

       For example, the POP states that " 'General Atomics (GA) has developed a new

technology that captures all three coordinates . . . . This enables GA to provide a low cost

solution with high resolution images . . . .' " The italics are in the original and highlight

the manner in which this document was written. The document informs the audience that

"General Atomics" will be referred to as "GA" throughout the remainder of the

document. This would be an odd statement to include if this document was written solely

for internal use at General Atomics, whose employees would presumably know that

"GA" is an acronym for General Atomics. In addition, the fact that the sentence appears

to highlight for the reader that General Atomics has developed "new technology"

suggests that the writing was intended for an external, rather than an internal, audience.

One could clearly infer that this language was intended to attract the attention of others

for the purpose of gaining their support, or to sell the " 'new technology' " to a potential

customer. The same document is also alleged to state "that GA 'has developed an

exciting new technology using laser illumination . . . .' " The language used and

highlighted—i.e. " 'exciting new technology' "—appears to be typical advertising content,

intended to attract the attention of those outside of General Atomics.

                                              20
       Further, the cross-complaint alleges that the Short Range Presentation concludes

with the following statement: " '[T]o be most effective [3D] instruments typically need to

possess high capture speeds to eliminate any motion-induced blurring, high resolution in

all three spatial dimensions, [and] high throughput . . . . It has been difficult to meet all

of these requirements simultaneously, but with GA's TDLI technology, that can now be

changed.' " (Italics added.) By referring to the technology as "GA's" technology, rather

than "our" technology, this document reads more like material meant for an outside

audience than for an internal one.

       St. Paul cannot rely on the absence of express allegations in the cross-complaint

that General Atomics used the relevant materials to "attract the attention of others" to

justify its conclusion that there was no potential for coverage. First, one would not

expect that in a complaint alleging misappropriation of trade secrets by Banks and

TetraVue, General Atomics would discuss how it, General Atomics, may have used the

materials in question. Specifically, it is not surprising that the cross-complaint would not

directly allege that General Atomics used the materials to attract the attention of others to

seek customers and/or increase its business. The cross-complaint is directed at Banks's

and TetraVue's conduct, and thus focuses on how they used the materials, not on how

General Atomics used the materials. Further, as noted, " 'pleadings are malleable,

changeable and amendable,' " and for this reason " '[c]ourts do not examine only the

pleaded word but the potential liability created by the suit.' [Citation.]" (Eigner, supra,

57 Cal.App.4th at p. 195, italics added.) " '[T]he third party plaintiff cannot be the arbiter

of coverage.' [Citation.]" (Ibid.) Thus, the absence of express allegations that General

                                              21
Atomics was using or had used at least some of the documents in a manner that would

qualify as "advertising" under the broad definition provided in the Policy does not negate

the possibility that General Atomics in fact did use those documents in such a manner.

       In order for St. Paul's duty to defend Banks and TetraVue against General

Atomics's cross-complaint to have been triggered, it is necessary only that the cross-

complaint reveal the "potential" or "possibility" of coverage. As we have explained, if

the facts "stated or fairly inferable in the complaint, or otherwise known or discovered by

the insurer, suggest a claim potentially covered by the policy" (Scottsdale, supra, 36

Cal.4th at p. 655, italics added), the insurer's duty to defend is triggered. "The scope of

the duty does not depend on the labels given to the causes of action in the third party

complaint; instead it rests on whether the alleged facts or known extrinsic facts reveal a

possibility that the claim may be covered by the policy." (Atlantic Mutual Ins. Co. v.

J. Lamb, Inc. (2002) 100 Cal.App.4th 1017, 1034.) An insurer may decline to defend an

insured only where the allegations of the cross-complaint, or extrinsic facts of which the

insurer becomes aware, exclude the possibility that the underlying complaint alleges a

covered claim. Thus, in this case, St. Paul could decline to provide a defense to Banks

and TetraVue only if it could conclusively eliminate the possibility that General Atomics

was alleging that it suffered harm from the misappropriation and use of its advertising

material. As the allegations of the cross-complaint adequately demonstrate, the cross-

complaint does not exclude this possibility. Rather, the facts alleged reveal at least a




                                             22
possibility that a claim asserted by General Atomics against Tetravue and Banks may

have been covered by the Policy, thereby triggering St. Paul's duty to defend.4

       TetraVue and Banks have established that the potential for coverage under the

Policy existed based on the allegations of the cross-complaint, and St. Paul has not

pointed to any allegations in the cross-complaint that establish the absence of a potential

for coverage. (See Montrose I, supra, 6 Cal.4th at p. 300.) TetraVue and Banks are

therefore entitled to have summary judgment entered in their favor in the declaratory

relief action regarding St. Paul's duty to defend.

                                             IV.

                                       DISPOSITION

       The judgment is reversed and the cause is remanded with directions to enter

judgment in favor of TetraVue and Banks. TetraVue and Banks are awarded their costs

on appeal.


                                                                                AARON, J.

WE CONCUR:



        McDONALD, Acting P. J.



                          IRION, J.


4     Because we conclude that the cross-complaint sufficiently "alleges liability for
damages that are potentially covered under the policy," we need not consider the extrinsic
evidence that TetraVue and Banks presented.
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