          IN THE COMMONWEALTH COURT OF PENNSYLVANIA

Lawrence Charles Bennett, D.C.,               :
                 Petitioner                   :
                                              :
               v.                             :   No. 412 C.D. 2018
                                              :   Argued: April 9, 2019
Bureau of Professional and                    :
Occupational Affairs, State Board             :
of Chiropractic,                              :
                   Respondent                 :

BEFORE:        HONORABLE ROBERT SIMPSON, Judge
               HONORABLE PATRICIA A. McCULLOUGH, Judge
               HONORABLE BONNIE BRIGANCE LEADBETTER, Senior Judge

OPINION NOT REPORTED

MEMORANDUM OPINION
BY JUDGE SIMPSON                              FILED: May 8, 2019

               Lawrence Charles Bennett, D.C., (Licensee) petitions for review from
an order of the State Board of Chiropractic (Board) suspending his chiropractic
license based on violations of the Chiropractic Practice Act (Act).1 The Board
determined Licensee engaged in misleading advertising regarding treatment
possibilities using a non-Board approved device, and that his reliance on the device
to diagnose and treat patients constituted unprofessional conduct. Licensee contends
the Board lacked authority to discipline his use of the device and representations
regarding its efficacy because such activities related to nutritional counseling for
which no chiropractic license is required. In addition, he challenged certain findings
that relied on expert testimony as not supported by substantial evidence, asserting
the expert lacked competence to testify about the device. Discerning no error below,
we affirm.

      1
          Act of December 16, 1986, P.L. 1646, as amended, 63 P.S. §§625.101-625.1106.
                                   I. Background
             Licensee obtained his chiropractic license in June 1992. He received
no complaints prior to the one underlying this licensure action. His chiropractic
practice, located in Ephrata, Pennsylvania, includes use of alternative techniques.
One such technique is galvanic skin measurement using Asyra, a Class II device
registered with the United States Food and Drug Administration (FDA) (Device).


             Relevant here, in 2012, Licensee placed a four-page advertisement in
The Plain Communities Business Exchange in the form of a newsletter entitled
“Improve Your Health for Life!” Reproduced Record (R.R.) at 325a-28a (Newsletter).
After noting Licensee was a licensed chiropractor proficient in various techniques,
the majority of the Newsletter lauded the benefits of using the Device. It represented
that holding the two brass handles of the Device for a few minutes, while connected
to a computer, tested for “over 7,000 issues present in the body.” R.R. at 325a.


             The Newsletter described the Device as integral to a “complete exam,”
more thorough than Licensee’s basic exam. R.R. at 328a. For an additional $170,
the complete exam included “computerized testing to determine[:] your overall state
of health[;] ... the number of toxins being stored in your body[;] [and] which organs
these toxins are being stored in.” Id. The Newsletter explained: “As part of your
comprehensive exam, the doctor will use the [Device] to evaluate your spine, hips and
joints. If any of these areas are determined to be misaligned you will be receiving an
adjustment to correct these findings.” Id. (emphasis added). Under “Patient Cases,”
it stated “[c]omputerized testing allows me to treat every patient as a unique
individual, never guessing about the cause of their illness.” Id. (emphasis added).



                                          2
             The Newsletter also included “patient” testimonials. R.R. at 327a-28a.
One testimonial, from a woman diagnosed with breast cancer, reported that use of
the supplements indicated by the Device resulted in her cancer shrinking to half its
initial size. The Newsletter represented Licensee had a “90% success rate” with the
Device, noting it allowed him to treat patient illness generally. R.R. at 325a.


             The content ended with “Dr. Bennett” in signature-style. R.R. at 328a.
Then, below an ad for bus service between Ephrata and Ohio/Indiana, appeared a
disclaimer. Printed in the same small font as most of the Newsletter, it read:

             The information presented in this newsletter is for
             informational purposes only. It is not intended to replace
             medical advice and/or care. You should not use the information
             contained herein for diagnosing or treating a health problem or
             disease or prescribing any medication. In addition, we do not
             prescribe medication nor do we recommend that you
             discontinue taking any prescription drugs.

Id.


             In late 2012, a Missouri dentist registered a complaint with the Board
about the Newsletter, asserting it was misleading. In particular, he was concerned
that the Mennonite community was susceptible to believing its claims. The Board
undertook an investigation, which lasted more than two years.


             The Bureau of Professional and Occupational Affairs then issued a
seven-count order to show cause. It alleged the following violations: committing
immoral or unprofessional conduct (Count 1); departing from the standards of
acceptable chiropractic care (Count 2); advertising chiropractic practice in a manner



                                          3
intended or with a tendency to deceive the public (Count 3); making misleading,
deceptive, untrue or fraudulent representations in the practice of chiropractic (Count
4); utilizing advertising that is false, fraudulent, deceptive or misleading (Count 5);
holding himself out as a specialist without having a post-graduate certificate in that
specialty (Count 6); and, making representations that chiropractic care would cure
cancer or an infectious or communicable disease (Count 7). See R.R. at 2a-10a.


             Licensee filed an answer in which he admitted to publishing the
Newsletter. However, he denied the Newsletter contents violated the Act.


             The Board held a formal hearing on the charges in October 2015.
During the hearing, the Board presented the expert testimony of J. Clifford Renyo,
D.C. (Expert), accepted by Licensee as an expert in chiropractic care. Licensee
objected to Expert testifying regarding the capabilities of the Device. Licensee
testified on his own behalf, and for the Commonwealth as on cross-examination.


             Licensee admitted that the Newsletter represented he would “use the
[Device] to evaluate your spine, hips and joints.” Hr’g Tr., 10/1/15, Notes of
Testimony (N.T.) at 24; R.R. at 75a. He explained the Device uses “resonances” to
determine imbalances in the body, which did not necessarily affect functionality. N.T.
at 26-28; R.R. at 77a-79a. He acknowledged the Board did not approve the use of the
Device in chiropractic care. Licensee confirmed that patients referenced in the
Newsletter were his patients, and that he used results from testing with the Device to
treat his patients. N.T. at 56; R.R. at 107a. The majority of his patients receive the
complete exam, which includes testing with the Device. N.T. at 65; R.R. at 116a.



                                          4
             In his case in chief, Licensee emphasized the disclaimer contained in
the Newsletter and the additional disclaimer that he provided as part of the intake
interview with all new patients. The disclaimer in the patient intake form stated:

             I understand that the procedures that [Licensee] uses in his
             practice are not a method for ‘diagnosing’ or ‘treating’ of any
             disease including conditions of cancer, AIDS, infections, or
             other medical conditions, and that these are not being tested for
             or treated. Furthermore, no promises or guarantees are made
             regarding the results of [Licensee’s] procedures.

R.R. at 376a. Before undergoing treatment, each new patient signs and dates the
intake form containing the above disclaimer. Licensee also underscored that counsel
reviewed the Newsletter to assess its content.


             Expert testified regarding the standard of care in chiropractic and
whether the Device met those standards, and his view on representations in the
Newsletter. He explained he researched the FDA’s approval of the Device and
documents the FDA published regarding the Device on its website. He opined the
Device was not consistent with the chiropractic standard of care. He found the
Newsletter misleading in that it indicated the Device could identify viruses for
effective treatment when chiropractors are not licensed to treat communicable
diseases. R.R. at 179a. Expert was concerned that Licensee “relie[d] on an unproven
device to determine where misalignments, a.k.a. subluxations, are located before
performing his adjustments. The ability to determine and correct a misalignment is
fundamental to a chiropractor[’]s training.” Bd. Op., 2/28/18, Finding of Fact (F.F.)
No. 26 (quoting N.T. at 125-26). He opined that before relying on a Device for use
in chiropractic practice, a doctor must make sure that it is effective, particularly when
it is not approved by the Board or accredited chiropractic institutions.

                                           5
              Ultimately, in February 2018, the Board issued its final adjudication,
concluding Licensee was subject to discipline under the Act as set forth in Counts 1,
3, 4, 5, and 7 of the order to show cause. The Board considered the violations related
to misrepresentations in the Newsletter (Counts 3, 4, and 5) as one violation.
Specifically, it concluded that use of the Device, which is not Board-approved,
without training on the Device, constituted “unprofessional conduct” that failed to
conform to chiropractic standards in violation of Section 506(a)(11) of the Act, 63
P.S. §625.506(a)(11). As to the misleading advertising charges, the Board found the
Newsletter indicated that the Device was meant to diagnose and treat a number of
listed conditions that are outside the scope of chiropractic, like breast cancer. As a
result, the Board suspended Licensee’s license for 36 months, with an active
suspension of three (3) months, effective 30 days later (March 30, 2018), followed
by 33 months of probation. The Board also imposed a civil penalty of $10,000.


              Licensee timely petitioned for review of the Board’s final adjudication
and order. Licensee also sought a stay pending appeal, which was unopposed. Thus,
this Court granted a stay of the suspension.


                                       II. Discussion
              On appeal,2 Licensee argues the Board erred as a matter of law in
regulating his nutritional counseling activities when that activity does not require a
chiropractic license. He contends the Board’s findings are not based on substantial
evidence because there is no evidence that he used the Device as part of his


       2
        In reviewing the Board’s order, we consider whether constitutional rights were violated
and whether the “order is supported by substantial evidence and is consistent with the law.”
Feingold v. State Bd. of Chiropractic, 568 A.2d 1365, 1366 (Pa. Cmwlth. 1990).

                                              6
chiropractic care as opposed to nutritional counseling. He also contests Expert’s
qualifications as to use of the Device and its effectiveness, and challenges the
Board’s findings to the extent they relied on expert testimony.


             There is no dispute that Licensee published the Newsletter, only
whether the representations in the Newsletter fall within the practice of chiropractic
under the Board’s jurisdiction. Licensee maintains that he used the Device to perform
nutritional counseling, for which a chiropractic license is not required.


                         A. License in Chiropractic Care
             “[T]he right to practice a chosen profession is subject to the lawful
exercise of the power of the State to protect the public health, safety, welfare, and
morals by promulgating laws and regulations that reasonably regulate occupations.”
Khan v. State Bd. of Auctioneer Exam’rs, 842 A.2d 936, 946 (Pa. 2004). A licensing
board “‘exercises considerable discretion in policing its licensees.’” Abruzzese v.
Bureau of Prof’l & Occupational Affairs, State Bd. of Cosmetology, 185 A.3d 446,
453 (Pa. Cmwlth. 2018) (citation omitted). Accordingly, our review of disciplinary
decisions by a professional board is extremely deferential. King v. Bureau of Prof’l &
Occupational Affairs, State Bd. of Barber Exam’rs, 195 A.3d 315 (Pa. Cmwlth. 2018).


             The Board has the power to decide matters related to chiropractic
licenses, from issuance to revocation, and to regulate licensees pursuant to Section
302 of the Act, 63 P.S. §625.302. Attendant to this authority, the Board may suspend
a license for “misleading, deceptive, untrue or fraudulent representations in the
practice of chiropractic.” Section 506(a)(2) of the Act, 63 P.S. §625.506(a)(2).



                                          7
             Here, Licensee maintains the Board exceeded its authority in regulating
his representations regarding the Device because he uses it to perform nutritional
counseling. Based on the premise that he uses the Device in nutritional counseling
only, Licensee argues his representations in the Newsletter are beyond the Board’s
jurisdiction because no license is required to perform nutritional counseling.


             Presuming for the sake of argument only that Licensee used the Device
solely for nutritional counseling, we consider Licensee’s contention that the Board
lacks authority to impose any discipline for his activities as a nutritional counselor.
He argues Conclusion of Law No. 3, that “the provision of nutritional counseling is
one of the licensed activities within the definition of ‘chiropractic’ in the
Chiropractic Practice Act,” is erroneous. We disagree.

             Section 102 of the Act defines “chiropractic” in full as follows:

             A branch of the healing arts dealing with the relationship
             between the articulations of the vertebral column, as well as
             other articulations, and the neuro-musculo-skeletal system and
             role of these relationships in the restoration and maintenance of
             health. The term shall include systems of locating misaligned
             or displaced vertebrae of the human spine and other
             articulations; the examination preparatory to the adjustment or
             manipulation of such misaligned or displaced vertebrae and
             other articulations; the adjustment or manipulation of such
             misaligned or displaced vertebrae and other articulations; the
             furnishing of necessary patient care for the restoration and
             maintenance of health; and the use of board-approved scientific
             instruments of analysis, including X-ray. The term shall also
             include diagnosis, provided that such diagnosis is necessary to
             determine the nature and appropriateness of chiropractic
             treatment; the use of adjunctive procedures in treating
             misaligned or dislocated vertebrae or articulations and related
             conditions of the nervous system, provided that, after January
             1, 1988, the licensee must be certified in accordance with this
             act to use adjunctive procedures; and nutritional counseling,

                                          8
             provided that nothing herein shall be construed to require
             licensure as a chiropractor in order to engage in nutritional
             counseling. The term shall not include the practice of obstetrics
             or gynecology, the reduction of fractures or major dislocations,
             or the use of drugs or surgery.

63 P.S. §625.102 (emphasis added). The Board is “bound by the statutory definition
of chiropractic.” Feingold v. State Bd. of Chiropractic, 568 A.2d 1365, 1367 (Pa.
Cmwlth. 1990). By expressly including “nutritional counseling” within chiropractic,
the legislature subjected such activities to the Board’s regulatory authority when
performed by a chiropractor. Id.


             Licensee’s proffered interpretation, to exclude nutritional counseling
from chiropractic because a chiropractic license is not required to perform that
activity, ignores the plain language in the Act. The phrase “nothing herein shall be
construed to require licensure as a chiropractor in order to engage in nutritional
counseling” simply means an individual engaged in nutritional counseling may not
be prosecuted for practicing chiropractic without a license. Cf. Feingold (holding
naturopath violated Act by engaging in unlicensed practice of chiropractic).


             Nutritional counseling is expressly within the scope of chiropractic that
is subject to Board regulation and discipline when that activity is performed by a
licensed chiropractor. Thus, the Board did not exceed the scope of its authority in
disciplining Licensee to the extent his activities related to nutritional counseling.


             Regardless, the record does not support the factual predicate for
Licensee’s argument– that his use of the Device was limited to nutritional counseling.
In reviewing the Newsletter, it contains no references to “nutritional counseling,”


                                           9
although it contains a number of references to Licensee as “doctor,” including at the
top of the page as “Dr. Lawrence Bennett,” and states he is a “licensed chiropractor.”
R.R. at 325a. Instead of nutritional counseling, the Newsletter refers to use of the
Device as “computerized testing” and as part of the “comprehensive exam” or
“complete exam” that Licensee performs on his chiropractic patients.


             As described in the Newsletter and in his testimony, Licensee did not
separate nutritional counseling from chiropractic care. Rather, the Device was a part
of the regular care he provided to his patients. Licensee testified that the majority of
his chiropractic patients purchased the complete exam. N.T. at 65; R.R. at 116a.
Testing with the Device was Step 2 of a complete exam, after Step 1 (consultation),
and prior to Step 3 (report of the doctor’s findings), Step 4 (chiropractic adjustment),
and Step 5 (muscle stimulation). Thus, Licensee used the Device on his patients on a
regular basis in his chiropractic practice.


             Based on the statutory definition of chiropractic, and as incorporated
into Licensee’s practice here, we conclude the Board’s regulation of Licensee’s
nutritional counseling activities was within the Board’s statutory authority.


                               B. Insufficient Evidence
             Next, we consider Licensee’s challenges to the Board’s findings that he
violated the Act as not supported by substantial evidence. He asserts Expert was not
qualified to opine with respect to the Device or disclaimers, rendering his testimony
incompetent and thus an insufficient basis for the Board’s findings. He also contends
the Board disregarded the evidence and import of his disclaimers.



                                              10
                An agency adjudication will be set aside if the agency’s findings are not
supported by substantial evidence. Feingold. Substantial evidence is “such relevant
evidence as a reasonable mind might accept as adequate to support a conclusion,
[but must be] ... more than a scintilla and must do more than create a suspicion of
the existence of the fact to be established.” Yi v. State Bd. of Veterinary Med., 960
A.2d 864, 874 (Pa. Cmwlth. 2008) (citation omitted). “Pennsylvania courts have
long recognized that administrative boards, comprised of members of the profession
they oversee, may base their decisions on the collective expertise of those members.”
Batoff v. State Bd. of Psychology, 750 A.2d 835 (Pa. 2000). Further, “matters of
credibility and evidentiary weight are within the exclusive discretion of the
factfinder below, and are not within our scope of review.” Hartman v. State Bd. of
Optometrical Bd. of Exam’rs, 454 A.2d 1150, 1152 (Pa. Cmwlth. 1983).


                The Board’s regulations prohibit certain advertising, 49 Pa. Code
§5.31, and “unprofessional and immoral conduct,” 49 Pa. Code §5.81(1). Relevant
here, “unprofessional conduct” includes: “(iii) Advertising a chiropractic practice
in a manner which is intended or has the tendency to deceive the public[][3] … [and]

       3
         Section 5.31(c) prohibits “false, fraudulent, deceptive or misleading” advertising as
“unprofessional conduct.” 49 Pa. Code §5.31(c). It provides, in pertinent part:

           (c) An advertisement shall be deemed by the Board to be fraudulent, false,
           deceptive or misleading if it does one of the following:

           (1) Contains a misrepresentation of facts.
           (2) Makes only a partial disclosure of relevant facts in its content or in the
           context in which it is presented ….
           (3) Creates false or unjustified expectations of beneficial treatment for a
           successful result.
           (4) Is designed to inflame or appeal primarily to a layperson’s fears, ignorance
           or anxieties regarding the person’s state of health or physical well-being.

Id. (emphasis added).


                                                 11
(xiv) Practicing or advertising adjunctive procedures without a certificate to use
adjunctive procedures issued by the Board.” 49 Pa. Code §5.81 (emphasis added).


             Licensee disregards that nutritional counseling is part of chiropractic
care, the subject for which he accepted Expert as qualified to offer an expert opinion.
Expert testified the Device was not accepted as a treatment within chiropractic care.
He also testified that use of the Device was not part of the curriculum in chiropractic
schools, and programs did not offer certification in its use. N.T. at 126; R.R. at 177a.
He noted his concern when a licensee holds himself out to the public as a chiropractor
specializing in use of a particular device when the device is not Board-approved, and
the licensee had no special training to use the device. N.T. at 122-27; R.R. at 173a-78a.
Such is the case here.


             Additionally, Expert’s unfamiliarity with the Device did not render him
unqualified to offer an expert opinion as to accepted levels of chiropractic care.
Expert was qualified to opine that certain claims in the Newsletter amounted to
misleading advertising by “creat[ing] false or unjustified expectations of beneficial
treatment for a successful result.” 49 Pa. Code §5.31; see N.T. at 128; R.R. at 179a.


             Expert was also qualified to opine that chiropractic care does not treat
cancer or infectious diseases; those conditions are not within chiropractic care. N.T.
at 128; R.R. at 179a. Nevertheless, the Newsletter indicated patients suffering from
such diseases received benefits from Licensee’s treatment, as by shrinking the size of
a cancer tumor. See R.R. at 327a. That evidence supports Count 7.




                                           12
             Moreover, the primary evidence the Board relied upon for its findings
was the Newsletter and Licensee’s admissions regarding his use of the Device.


             Importantly, Licensee admitted he used the Device to test the majority
of the patients who came to his chiropractic practice who received a complete exam.
N.T. at 65; R.R. at 116a; see also Pet’r’s Br. at 19. Licensee used the Device to
assist him in treating his patients, including in assessing misalignments. R.R. at 77a.
That Licensee did not rely solely on the Device to guide his treatment decisions does
not change the fact that he used a non-approved device, for which he had no
specialized training, in administering chiropractic care.


             Licensee was responsible for the Newsletter content, including
unsupported claims of a 90% success rate with his technique. N.T. at 83; R.R. at 134a.
He confirmed the only training in his technique was his “chiropractic degree.” N.T.
at 82; R.R. at 133a. Licensee’s use of the Device in his practice and his representations
in advertising about its efficacy properly subject him to discipline by the Board.


             As to Count 1, the Board established Licensee used the Device despite
the lack of any specific training. Licensee acknowledged the Device was not
approved by the Board or an accredited chiropractic institution. He also admitted
the Device was a “scientific instrument” to analyze patients for which he received
no special training. N.T. at 53; R.R. at 104a. Licensee’s testimony, even without
corroboration by Expert’s testimony, adequately supports the Board’s findings that
Licensee committed unprofessional conduct by using a scientific device in his
practice without specialized training.



                                           13
               Substantial evidence also supports the Board’s findings that Licensee
engaged in false or misleading advertising (Counts 3, 4 and 5). It bears emphasis
that each page of the Newsletter referred to Licensee as “Dr. Bennett,” and referred
to his chiropractic patients, including several testimonials. In particular, it stated:

               The patient who frequents the chiropractic office week after
               week or month after month for the same recurring pain is most
               likely just treating the symptoms. Although the adjustment
               feels good for a while, this pain will continue to recur until you
               deal with the cause. […] The [Device] has allowed me to find
               the source of many pains that patients have otherwise been told
               to live with.

R.R. at 327a (emphasis added). Licensee also represented: “Computerized testing
[with the Device] allows me to treat every patient … never guessing about the cause
of their illness.” R.R. at 328a. These representations suggest Licensee used the
Device to discern causation of his patients’ illnesses or sources of pain.


               We reject Licensee’s contentions that the Board disregarded evidence
of the disclaimer. It made findings as to its content and its location in the Newsletter.
See F.F. Nos. 16-17. In reviewing the Newsletter, the Board was permitted to consider
the patient testimonials and misleading impressions from same as having more impact
on the reader, creating overall false impressions that would not be allayed by the
disclaimer. Licensee draws this Court’s attention to no authority that inclusion of a
disclaimer in an advertisement excuses foregoing misrepresentations.4
       4
           In determining whether a reasonable person should have noticed a disclaimer in the
commercial warranty context, courts consider the location of the disclaimer in a document, the
size of its print and whether the disclaimer was differentiated, as by font style or color, from the
remainder of the text. Borden, Inc. v. Advent Ink Co., 701 A.2d 255 (Pa. Super. 1997). Here, the
disclaimer was located after an unrelated ad for bus service, in the same small print and without
any special font differentiating it from the rest of the text so as to render it conspicuous. See
Reproduced Record at 328a.

                                                14
            The Board had the professional expertise to consider the claims
contained in the Newsletter, and whether they were misleading to a reader, and
particularly the intended audience of chiropractic care or chronic pain patients.
Batoff. Because the record supports the Board’s findings, and the findings support
the Board’s conclusions, we uphold the Board’s disciplinary decision. King.


                                 III. Conclusion
            For the foregoing reasons, we affirm the Board’s order.




                                     ROBERT SIMPSON, Judge




                                       15
        IN THE COMMONWEALTH COURT OF PENNSYLVANIA

Lawrence Charles Bennett, D.C.,       :
                 Petitioner           :
                                      :
            v.                        :   No. 412 C.D. 2018
                                      :
Bureau of Professional and            :
Occupational Affairs, State Board     :
of Chiropractic,                      :
                   Respondent         :


                                    ORDER

            AND NOW, this 8th day of May, 2019, the order of the State Board of
Chiropractic is AFFIRMED.




                                     ROBERT SIMPSON, Judge
