J-S71018-18


NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37

 CREATIVE RETAIL                          :   IN THE SUPERIOR COURT OF
 COMMUNICATIONS, LLC D/B/A UMIX,          :        PENNSYLVANIA
                                          :
                    Appellant             :
                                          :
                                          :
              v.                          :
                                          :
                                          :   No. 1710 EDA 2018
 JASON KINSER AND ONE NINETEEN            :
 WEST MAIN, LLC                           :

                Appeal from the Order Entered May 10, 2018
   In the Court of Common Pleas of Lehigh County Civil Division at No(s):
                               2017-C-2416

BEFORE: PANELLA, J., DUBOW, J., and NICHOLS, J.

MEMORANDUM BY DUBOW, J.:                         FILED FEBRUARY 28, 2019

      Appellant, Creative Retail Communications, LLC d/b/a UMix, appeals

from the May 10, 2018 Order entered in the Lehigh County Court of Common

Pleas sustaining the Preliminary Objections filed by Appellees, Jason Kinser

and One Nineteen West Main, LLC, and dismissing Appellant’s Defamation

Complaint for lack of personal jurisdiction. After careful review, we affirm.

      Appellee Jason Kinser is a resident of La Grange, Kentucky. Appellee

One Nineteen West Main, LLC is a Kentucky limited liability company with its

principal place of business in La Grange, Kentucky.            Appellant is a

Pennsylvania limited liability company with a principal place of business in

Allentown, Lehigh County.

      On February 17, 2017, Appellees used Appellant’s UMix Media website

to purchase a music player and music subscription service from Appellant.
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Appellees also entered into a separate subscriber agreement (“Subscriber

Agreement”) with UMix Media for the use of UMix’s music subscription

service.1 To fill the order, Appellant shipped invoices and the music player to

Appellees from Appellant’s address in Allentown, Lehigh County. Appellees

received the music player from Appellant, but apparently had difficulty

installing it.   Appellees unsuccessfully attempted to contact Appellant for

customer service and product support. Consequently, on February 22, 2017,

Appellees posted a “one-star” review of Appellant’s product on Google.2

       Most relevant to this appeal, the following month, Appellees posted an

online review of Appellant’s business on the website “www.companies-

reviews.com” describing their difficulties in installing the music player and in

contacting Appellant for assistance.           In this review, Appellees wrote that

Appellant provided “ZERO customer support” and is a “TOTAL SCAM.” The

review also states by way of “update” that “[a]fter posting a review on Google,

someone from the company called me [and] told the employee that answered




____________________________________________


1 The terms of the Subscriber Agreement pertained only to Appellees’ music
services subscription and did not pertain to Appellees’ purchase of a music
player.

2 Appellant did not attach a screenshot of the alleged one-star Google review
to its Amended Complaint.




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that I was acting like a child for posting a negative review, and that they didn’t

want my business anyway.”3

       On December 18, 2017, Appellant filed an Amended Complaint against

Appellees, raising claims of Defamation, False Light Invasion of Privacy, and

Commercial Disparagement.

       With respect to the issue of jurisdiction over Appellees, Appellant

averred in the Amended Complaint that Appellant’s address in Allentown,

Lehigh County appears on Appellant’s website and the invoices sent to

Appellees.    Amended Complaint, 12/18/17, at ¶ 9.         Appellant concluded,

therefore, that Appellees knew or should have known that Appellant is located

in Pennsylvania.       Id.    Appellant also averred that, by using Appellant’s

website, purchasing equipment and a subscription agreement from Appellant,

and receiving equipment mailed from Pennsylvania, Appellees transacted

business in the Commonwealth of Pennsylvania. Id. at ¶ 8. Last, Appellant

averred that the harm he suffered occurred in the Commonwealth of

Pennsylvania. Id. at ¶ 40.

       On December 27, 2017, Appellees filed Preliminary Objections on the

bases of (1) lack of personal jurisdiction pursuant to Pa.R.C.P. No. 1028(a)(1);

(2) failure to plead a prima facie case of Defamation; (3) failure to plead a

prima facie case of False Light Invasion of Privacy; (4) failure to plead a prima
____________________________________________


3Appellant did not specifically allege in the Amended Complaint that Appellees
posted these negative reviews on the website www.companies-reviews.com,
but Exhibit D to Appellant’s Amended Complaint is a screenshot of Appellees’
review on that website. See Amended Complaint Exhibit D.

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facie case of Commercial Disparagement; (5) failure to plead facts sufficient

to warrant the imposition of punitive damages; and (6) failure to plead facts

sufficient to warrant the imposition of attorney’s fees.

      Relevant to the instant appeal, Appellees noted that Appellant admitted

that Appellee Kinser is a Kentucky resident and that Appellee One Nineteen

West Main, LLC is a business with its principal place of business in Kentucky.

Brief in Support of Preliminary Objections, 12/27/17, at 3 (citing Complaint at

¶¶ 2-3).   Appellees further noted that Appellant conceded that Appellees

posted the review that is the subject of this lawsuit from a computer in

Kentucky. Id. (citing Complaint at ¶ 17). Appellees highlighted that Appellees

failed to plead that the incident arose in Pennsylvania or that Appellees

maintained minimum contacts with Pennsylvania.             Id.   Thus, Appellees

argued, Appellant failed to satisfy its burden of proving that Appellees are

subject to personal jurisdiction in Pennsylvania. Id.

      On April 19, 2018, the trial court held a hearing on Appellees’

Preliminary Objections. On May 10, 2018, the court sustained the Preliminary

Objections and dismissed Appellant’s Amended Complaint, concluding that

Appellant had failed to establish that Appellees are subject to personal

jurisdiction in Pennsylvania.

      This timely appeal followed. Both Appellant and the trial court complied

with Pa.R.A.P. 1925.




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      On appeal, Appellant claims the trial court erred in dismissing the

Amended Complaint on the basis of lack of personal jurisdiction. Appellant’s

Brief at 5.

      “Our standard of review of an order of the trial court overruling or

granting preliminary objections is to determine whether the trial court

committed an error of law. When considering the appropriateness of a ruling

on preliminary objections, the appellate court must apply the same standard

as the trial court.” De Lage Landen Fin. Servs., Inc. v. Urban P’ship, LLC,

903 A.2d 586, 589 (Pa. Super. 2006) (citation omitted). Those substantive

legal standards are as follows:

      When preliminary objections, if sustained, would result in the
      dismissal of an action, such objections should be sustained only in
      cases which are clear and free from doubt. Moreover, when
      deciding a motion to dismiss for lack of personal jurisdiction the
      court must consider the evidence in the light most favorable to
      the non-moving party. A defendant making a challenge to the
      court’s personal jurisdiction has, as the moving party, the burden
      of supporting its objection to jurisdiction.

Id. at 589 (quoting King v. Detroit Tool Co., 682 A.2d 313, 314 (Pa. Super.

1996) (citations omitted)). “[O]nce that party has provided proof, the burden

then shifts to the non-moving party to adduce evidence demonstrating there

is a basis for asserting jurisdiction over the moving party.” Haas v. Four

Seasons Campground, Inc., 952 A.2d 688, 691 (Pa. Super. 2008).

Jurisdiction

      “Under 42 Pa.C.S. §§ 5301-5329, Pennsylvania courts may exercise two

types of personal jurisdiction over a non-resident defendant.”      Nutrition


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Mgmt. Servs. Co. v. Hinchcliff, 926 A.2d 531, 536 n.2 (Pa. Super. 2007).

The first type, general jurisdiction, “is founded upon the defendant’s general

activities within the forum, as evidenced by systematic contacts with the

state.”   Id.   The second type, specific jurisdiction, “is premised upon the

particular acts of the defendant that gave rise to the underlying cause of

action.” Id.

      With respect to the appropriate exercise of personal jurisdiction in

Pennsylvania, this Court has explained:

      Specific jurisdiction . . . depends on an affiliation between the
      forum and the underlying controversy, principally, activity or an
      occurrence that takes place in the forum State and is therefore
      subject to the State’s regulation. Because due process may
      permit specific jurisdiction based solely on single or
      occasional acts purposefully directed at the forum, it is
      narrow in scope, limiting a cause of action to the extent
      that it arises out of or relates to the very activity that
      establishes jurisdiction.

Mendel v. Williams, 53 A.3d 810, 817 (Pa. Super. 2012) (citations and

quotation marks omitted; emphasis added).

      With respect to general jurisdiction, the Mendel Court observed:

      Alternatively, general jurisdiction involves circumstances, or a
      course of conduct, from which it is proper to infer an intention to
      benefit from, and thus an intention to submit to, the laws of the
      forum State. For an individual, the paradigm forum for the
      exercise of general jurisdiction is the individual’s domicile;
      for a corporation, it is an equivalent place, one in which the
      corporation is fairly regarded as at home. Thus, general
      jurisdiction may be exercised against foreign corporations when
      their affiliations with the forum State are so continuous and
      systematic as to render them essentially at home there.




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Id. Thus, “a state that has general jurisdiction may adjudicate both matters

that originate within the State and those based on activities and events

elsewhere.” Id.

       Additionally, a state may also have general jurisdiction over a defendant

owing to the defendant’s consent to jurisdiction. See 42 Pa.C.S § 5301(a)

(conferring jurisdiction due to “consent, to the extent authorized by the

consent”); Webb-Benjamin, LLC, v. International Rug Group, LLC, 192

A.3d 1133, 1139 (Pa. Super. 2018) (reiterating that consent is a valid method

of obtaining personal jurisdiction).

       Here, Appellant argues that Appellees are subject to both specific and

general jurisdiction.

Specific Jurisdiction

       Appellant claims that Appellees are subject to specific jurisdiction based

on their minimum contacts with Pennsylvania, including purchasing a music

player and music subscription service through Appellant’s website, entering

into the Subscriber Agreement, and receiving invoices and the music player

from Appellant who Appellees knew was located in Pennsylvania. Appellant’s

Brief at 12.     Appellant further argues that the harm caused by Appellees

occurred in Pennsylvania.4 Id. at 12, 13. Appellant claims that the Subscriber

Agreement established jurisdiction in Lehigh County or in the Middle District

of Pennsylvania. Id. at 12 (citing Subscriber Agreement at ¶ 18). Appellant
____________________________________________


4As Appellees emphasize, Appellant does not argue that the incident arose in
Pennsylvania.

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also supports its minimum-contacts claim by noting that Appellees admitted

that they attempted to contact Appellant by calling, emailing, and sending

messages via Facebook. Id. at 13. Conceding that a contract alone does not

necessarily establish minimum contacts, Appellant argues that the totality of

the parties’ dealings establish the requisite minimum contacts to confer

personal jurisdiction over Appellees. Id.

       Appellees argue that Pennsylvania does not have specific jurisdiction

over them.      They dispute that their contacts with Pennsylvania establish

minimum contacts for specific jurisdiction purposes. Appellees’ Brief at 5-14.

       To determine “whether to exercise specific personal jurisdiction over an

out-of-state defendant who made an allegedly defamatory statement, we first

turn to the effects test [set forth] in Calder v. Jones, 465 U.S. 783 (1984).”

Gorman v. Jacobs, 597 F. Supp. 2d 541, 546 (E.D. Pa. 2009).5 The Calder

“Effects Test” requires the plaintiff to show: (1) the defendant committed an

intentional tort; (2) the forum was the focal point of the harm suffered by the

plaintiff as a result of the tort; (3) the forum was the focal point of the tortious

activity in the sense that the tort was “expressly aimed” at the forum. Id. at

547, quoting IMO Indus., Inc. v. Kiekert AG, 155 F.3d 254, 265-66 (3d Cir.

1998). “Because one can access web sites from anywhere, the defendant’s

____________________________________________


5 We note “decisions of the federal district courts … are not binding on
Pennsylvania courts, even when a federal question is involve[d].” Kubik v.
Route 252, Inc., 762 A.2d 1119, 1124 (Pa. Super. 2000) (citation omitted).
Nevertheless, these decisions are persuasive authority and helpful in our
review of the issue presented.

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Internet activity—whether it be web site operation or use—must evince an

intent to interact with the forum to justify the exercise of personal

jurisdiction.” Gorman, 597 F. Supp. 2d at 548 (citation omitted, emphasis

added). In other words, “[s]omething about the web site must suggest to the

user that residents of the forum state are the target audience.” Id. See also

Colt Plumbing Co., Inc. v. Boisseau, 645 A.2d 1350, 1356 (Pa. Super.

1994) (citing Calder and reiterating that as long as a “commercial actor’s

efforts are ‘purposefully directed’ toward residents of another State, . . . the

absence of physical contacts alone cannot defeat personal jurisdiction here.”).

       Following its review of the pleadings and a hearing on Appellees’

Preliminary Objections, the trial court, analogizing this case to Gorman,

supra, concluded that Appellant failed to meet its burden to prove that

Appellees evinced the intent to interact with Pennsylvania through their

internet activity.6     In particular, the court found that Appellant had not

satisfied the third prong of the Calder “Effects Test,” i.e., that Appellees

tortious activity was “expressly aimed” at Pennsylvania.         Trial Ct. Op.,

7/16/18, at 6.     In reaching this conclusion, the court emphasized that the

website used by Appellees—www.companies-reviews.com—did not indicate to

reviewers like Appellees that reviews would be directed to any particular state,
____________________________________________


6 In Gorman, the United States District Court for the Eastern District of
Pennsylvania dismissed the plaintiff’s claims with prejudice after determining
that out-of-state defendants were not subject to personal jurisdiction in
Pennsylvania when they posted allegedly defamatory statements on a national
website and did not specifically direct their statements to Pennsylvania.
Gorman, 597 F. Supp. 2d at 550-51.

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did not require reviewers to identify the state in which the business being

reviewed is located, and did not direct Appellees’ review to Pennsylvania. Id.

The trial court also noted that Appellees’ review did not mention where

Appellant is located or where it conducts business. Id.

      Following our review of the Amended Complaint, we agree with the trial

court that Appellant failed to allege sufficient facts demonstrating that

Appellees are subject to the specific jurisdiction of the Pennsylvania courts.

In particular, and as found by the trial court, Appellant failed to establish the

third prong of the Calder “Effects Test,” i.e., that Appellees “expressly aimed”

their allegedly tortious activity at Pennsylvania. We, thus, conclude that the

trial court did not err as a matter of law in sustaining Appellees’ Preliminary

Objections on the basis of lack of specific jurisdiction.

General Jurisdiction

      Appellant also claims that Appellees consented to general jurisdiction in

Pennsylvania by entering into the Subscriber Agreement, which, as noted

above, Appellant argues established jurisdiction in Lehigh County or in the

Middle District of Pennsylvania.     Appellant’s Brief at 16 (citing Subscriber

Agreement at ¶ 18; 42 Pa.C.S. § 5301(a)). In particular, the “Governing Law”

section of the subscriber agreement provides that “[a]ll legal actions relating

to this Agreement shall be brought in the Court of Common Pleas of Lehigh

County or the Middle District of Pennsylvania depending on which Court has

jurisdiction.” Subscriber Agreement at ¶ 18.




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      Appellees dispute that the “Governing Law” provision in the Subscriber

Agreement establishes general jurisdiction over them.         In support of this

position, they emphasize that the “Governing Law” provision only applies to

“legal actions related to this agreement,” i.e., to breach of contract actions,

and not to tort claims of the kind alleged in the instant action. Appellees’ Brief

at 14-18 (quoting Subscriber Agreement at ¶ 18).

      As noted supra, “the paradigm forum for the exercise of general

jurisdiction is the individual’s domicile; for a corporation, it is an equivalent

place, one in which the corporation is fairly regarded as at home.” Mendel,

53 A.3d at 817. In order to support a finding of general jurisdiction, there

must be evidence of “continuous and systematic contacts with the state.”

Efford v. Jockey Club, 796 A.2d 370, 373 (Pa. Super. 2002).

      Appellees contend that there is no evidence to support a finding of

general jurisdiction. We agree. Appellees do not maintain a place of business

or registered office in Pennsylvania, do not conduct business in Pennsylvania,

and could not reasonably anticipate being brought into court in Pennsylvania.

Therefore, there is no evidence to support a finding that Appellees have

engaged in continuous and systematic contacts within the Commonwealth of

Pennsylvania such as would be required in order to find that the courts of this

Commonwealth may exercise general jurisdiction over Appellees.

      Appellant claims, in the alternative, that Appellees consented to

jurisdiction in Pennsylvania by virtue of entering into the Subscriber

Agreement.    Appellant’s Brief at 15-16.     Appellees dispute such consent,

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arguing that the subject matter of Appellant’s Amended Complaint falls

outside the scope of the Subscriber Agreement’s jurisdiction clause.

Appellees’ Brief at 15-18.

      The interpretation of the phrase “all legal actions related to this

agreement shall be brought in the Court of Common Pleas of Lehigh County

or the Middle District of Pennsylvania” is at issue here. Thus, the question is

whether Appellant’s claims of Defamation, False Light Invasion of Privacy, and

Commercial Disparagement are “related to” the services promised to

Appellees in the Subscriber Agreement.

      The trial court concluded that Appellant’s “lawsuit is not related to the

Subscriber Agreement.” Trial Ct. Op. at 8. It noted that Appellees “did not

consent to being sued in Pennsylvania for torts unrelated to the services or

payment for music as outlined in the music service agreement.” Id. at 8-9.

      We agree. Although the Subscriber Agreement formed the basis of the

ongoing relationship between the parties, Appellant’s Defamation, False Light

Invasion of Privacy, and Commercial Disparagement claims are independent

from the provision of music services as outlined in the Subscriber Agreement.

See Morgan Trailer Mfg. Co. v. Hydraroll, Ltd., 759 A.2d 926, 931-32 (Pa.

Super. 2000) (where this Court disagreed with the trial court that the plaintiff’s

tort claims arose from or were related to the parties’ contract simply because

“absent the contract, all counts would fail.”); Autochoice Unlimited, Inc. v.

Avangard Auto Finance, Inc., 9 A.3d 1207, 1212-13 (Pa. Super. 2010)

(where this Court discussed the “gist of the action” doctrine and concluded

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that a forum selection clause contained in a contract was applicable because

the success of the plaintiff’s tort claims were dependent upon its proof of a

breach of the contract).   Thus, merely because the parties entered into a

contract does not mean the contract’s terms govern all disputes arising

between them.      This is especially true where, as here, the success of

Appellant’s claims is not dependent on Appellant proving a breach of the

Subscriber Agreement. Accordingly, Appellant has failed to establish general

jurisdiction over Appellees.

      Given that Appellant has not met its burden of proving that Pennsylvania

may assert personal jurisdiction over Appellees, the trial court did not err as

a matter of law in sustaining Appellees’ Preliminary Objections and dismissing

Appellant’s Amended Complaint.

     Order affirmed.
Judgment Entered.




Joseph D. Seletyn, Esq.
Prothonotary



Date: 2/28/19




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