                               In the

    United States Court of Appeals
                 For the Seventh Circuit
                     ____________________
No. 14-1805
DEFENDER SECURITY COMPANY,
                                                  Plaintiff-Appellant,

                                 v.

FIRST MERCURY INSURANCE COMPANY,
                                                 Defendant-Appellee.
                     ____________________

         Appeal from the United States District Court for the
         Southern District of Indiana, Indianapolis Division.
          No. 1:13-cv-00245 — Sarah Evans Barker, Judge.
                     ____________________

 ARGUED SEPTEMBER 30, 2014 — DECIDED SEPTEMBER 29, 2015
                     ____________________

   Before KANNE, WILLIAMS, and HAMILTON, Circuit Judges.
    KANNE, Circuit Judge. Appellant Defender Security Com-
pany (“Defender”) purchased a commercial general liability
insurance policy from Appellee First Mercury Insurance
Company (“First Mercury”). Defender timely tendered a
claim to First Mercury, based on a lawsuit filed against De-
fender in California state court. First Mercury denied cover-
age and refused to defend Defender in that lawsuit. Defend-
er filed the instant suit in the Southern District of Indiana,
2                                                No. 14-1805

alleging breach of contract and bad faith, and seeking a de-
claratory judgment that First Mercury owed it a duty to de-
fend. First Mercury filed a motion to dismiss, which the dis-
trict court granted. We affirm.
                        I. BACKGROUND
   On July 25, 2012, Kami Brown filed a class action com-
plaint in California state court (“the Brown suit”). In her
complaint, she alleged that she contacted Defender by tele-
phone in response to its advertisement for a home security
system. Brown alleged that, over the course of several calls
in May 2012, she provided Defender with personal infor-
mation, including her full name, address, date of birth, and
social security number.
    She claimed that Defender recorded those calls without
her permission and without notifying her of the recording.
She further alleged that Defender used “call recording tech-
nology” that allowed it to “record all of its telephonic con-
versations with consumers” and to “store these recordings
for various business purposes.” According to Brown, De-
fender “directed, trained, and instructed” its employees and
agents to engage in those recordings. And, Brown alleged,
all class members were subjected to similar conduct, because
Defender “systematically recorded all inbound and/or out-
bound telephone conversations,” without warning the par-
ties that their conversations were being recorded.
    These actions, Brown claimed, constituted violations of
California Penal Code § 632, which prohibits the recording
of confidential telephone communications without the con-
No. 14-1805                                                            3

sent of all parties, and § 632.7, which does the same for
communications made from a cellular or cordless phone. 1
     Defender owned a commercial general liability insurance
policy (“the Policy”) issued by First Mercury. In a section en-
titled “Insuring Agreement,” the Policy provided as follows:
        a. We [i.e., First Mercury] will pay those sums that
        the insured [i.e., Defender] becomes legally obligat-
        ed to pay as damages because of “personal injury”
        or “advertising injury” to which this insurance ap-
        plies. We will have the right and duty to defend the
        insured against any “suit” seeking those damages.
        However, we will have no duty to defend the in-
        sured against any “suit” seeking damages for “per-
        sonal injury” or “advertising injury” to which this
        insurance does not apply. …
        b. This insurance applies to
        (1) “Personal injury” caused by an offense arising
        out of your business, excluding advertising, pub-
        lishing, broadcasting or telecasting done by you.
        (2) “Advertising injury” caused by an offense com-
        mitted in the course of advertising your goods,
        products or services.
In a separate definitions section, the policy defined both
“advertising injuries” and “personal injuries” as those “aris-
ing out of … [o]ral or written publication of material that vi-
olates a person’s right of privacy.”



1 Defender removed the suit to federal court. The parties reached a final
settlement, approved on March 18, 2014. See Kami Brown v. Defender Sec.
Co., No. 2:12CV07319, 2012 WL 5308964 (C.D. Cal. Mar. 18, 2014).
4                                                  No. 14-1805

   Defender provided First Mercury with timely notice of
the Brown suit. It asserted that the lawsuit fell within the ad-
vertising injury and personal injury coverage provided by
the Policy. First Mercury denied coverage and refused to de-
fend.
    Defender then filed this action in the Southern District of
Indiana, alleging breach of contract and bad faith, and seek-
ing a declaratory judgment that First Mercury owed Defend-
er a duty to defend in the Brown suit. First Mercury filed a
motion to dismiss under Federal Rule of Civil Procedure
12(b)(6) for failure to state a claim. First Mercury argued that
the Brown suit fell outside the Policy’s coverage, and thus
that it had no duty to defend. The district court granted the
motion to dismiss. Defender appeals.
                           II. ANALYSIS
    We have diversity jurisdiction over this dispute pursuant
to 28 U.S.C. § 1332(a). Defender is an Indiana corporation
with its principal place of business in Indiana. First Mercury
is an Illinois corporation with its principal place of business
in Michigan. The amount in controversy exceeds $75,000.
   We review de novo a district court’s grant of dismissal un-
der Rule 12(b)(6). Citadel Grp. Ltd. v. Wash. Reg’l Med. Ctr.,
692 F.3d 580, 591 (7th Cir. 2012). Both parties agree that Indi-
ana law governs.
    A. Duty to Defend
    In order to establish that an insurer has a duty to defend,
the insured bears the initial burden of establishing that a
claim is covered by his policy. If such a showing is made, the
burden then shifts to the insurer to prove that an exclusion
No. 14-1805                                                      5

applies. Aearo Corp. v. Am. Int’l Specialty Lines, Ins. Co., 676 F.
Supp. 2d 738, 744 (S.D. Ind. 2009) (applying Indiana law).
    The outcome of this case turns on the interpretation of
one word: “publication”. Defender’s Policy requires that, in
order to qualify for coverage under the personal injury and
advertising provisions, the subject injury must arise from
“oral or written publication of material that violates a per-
son’s right of privacy” (emphasis added). So in order to es-
tablish coverage, Defender must show that publication was
alleged or at least argued by Brown. The Policy itself does
not define that term, so we must determine the term’s mean-
ing, in the context of the Policy.
    Defender argues that in order to constitute publication,
the subject material need not be communicated to any third
party. Neither the Brown complaint nor Defender’s complaint
alleges that Defender communicated the recordings or their
contents to any third party. Neither do they allege that any
employee, agent, or representative accessed or listened to the
recordings after they were made. According to Defender,
publication was achieved when the subject material was
transmitted to Defender’s recording device. In other words,
Defender argues, it “published” the information it received
from Brown when it “transmitted” that material into the re-
cording device. First Mercury argues, on the other hand, that
the definition of “publication” is not as expansive as De-
fender suggests.
    We first consider the plain meaning of the term “publica-
tion”. Black’s Law Dictionary provides the following defini-
tions: (1) “[g]enerally, the act of declaring or announcing to
the public;” and in the defamation context, (2) “the commu-
nication of defamatory words to someone other than the
6                                                 No. 14-1805

person defamed.” Black's Law Dictionary 1264–65 (10th ed.
2014). Webster’s Third New International Dictionary defines
publication as “communication (as of news or information)
to the public; public announcement.” Webster’s Third New
International Dictionary, 1836 (1993). And the Oxford English
dictionary defines it as follows:
      1.a. The action of making something publicly
      known; public notification or announcement; an in-
      stance of this.
      1.b. Law. Notification or communication to a third
      party or to a limited number of people regarded as
      representative of the public; an instance of this.
          …
      3. The action or fact of making a thing public or
      common property.
OED Online (Oxford University Press, June 2015).
    All of those definitions share a commonality: they de-
scribe the release of information by the party holding it. This
comports with a common-sense understanding, and the
common usage, of the term publication. After all, it derives
from the word “public,” or “exposed to general view.” Web-
ster’s Third New International Dictionary, 1836 (1993). In this
case, none of the information obtained by Defender was
communicated to any individual or entity. While it was cap-
tured by the recording device, that device was wholly main-
tained by Defender. And, as we described above, Defender
offered no information to suggest that any individual ever
accessed the recordings.
    Yet, Defender argues that the transmission of the infor-
mation to the recorder constitutes publication, despite the
fact that the information was never accessed or shared. Sup-
No. 14-1805                                                   7

pose, hypothetically, that Defender had a different policy re-
garding its incoming customer calls. Imagine that, instead of
recording the calls, a Defender sales associate would speak
to the customer and take copious notes. He would then place
those notes in a paper file, in a filing cabinet. Would that
constitute publication? In both cases, the information has
been received by Defender; it has been transmitted to a stor-
age medium; and it has been stored in a manner that enables
future access.
    We see no meaningful distinction between the hypothet-
ical paper notes and the actual audio recording. (The only
obvious distinction is that the recording is stored in an oral
form, whereas the notes would be stored in written form.) If
under Defender’s definition, the recording constitutes publi-
cation, so must the notes. In our view, this hypothetical illus-
trates that Defender’s suggested definition of publication
would encompass a wide variety of acts that would strain (at
best) any common understanding or usage of the term pub-
lication.
    And Indiana courts have, in the defamation context, ap-
plied the common usage definition of “publication”. In Bals
v. Verduzco, the Indiana Supreme Court stated that “[i]n an
action for defamation, the plaintiff must show that the de-
famatory matter was ‘published,’ that is, communicated to a
third person or persons.” 600 N.E.2d 1353, 1354 (Ind. 1992).
So, under Indiana defamation law, “publication” requires
communication to a third party.
    First Mercury relies heavily on Doe v. Methodist Hospital
as establishing that, as a matter of law, publication must con-
sist of communication to a third party. 690 N.E.2d 681 (Ind.
8                                                        No. 14-1805

1997). We do not agree with First Mercury’s reading of Meth-
odist.
    In that case, the Indiana Supreme Court considered
whether Indiana law recognized a cause of action for the
“privacy tort” of public disclosure of private facts. Among
the elements of that tort, according to the Second Restate-
ment, is the requirement that a person must give “publicity”
to the private fact at issue. Id. at 692. Following is the rele-
vant passage from the court’s analysis:
        A key issue contested in the briefs is whether
       “publicity” requires disclosure to the general pub-
       lic or whether more isolated disclosures are also ac-
       tionable. According to the Second Restatement,
       “publicity” in disclosure law is not the same as
       “publication” in defamation law. “Publication” can
       consist of communication to just one individual. In con-
       trast, “publicity” requires communication of the in-
       formation “to the public at large, or to so many
       persons that the matter must be regarded as sub-
       stantially certain to become one of public
       knowledge.”
Id. (emphasis added) (quoting Restatement (Second) of Torts
§ 652(D) cmt. a).
    So the question facing the Methodist court was whether
“publicity,” as an element of the tort, required the broad dis-
semination of information. Or, alternatively, could disclosure
to just one individual suffice? The court looked to a related
term, “publication,” in the context of defamation law as a
guide: and in that context, Indiana law established that pub-
lication could be achieved by disclosure to just one person.
No. 14-1805                                                  9

That was the extent of the court’s foray into “publication.” So
Methodist does not render this an open-and-shut case.
    But, as we concluded above, Defender’s suggested defini-
tion of the term is expansive, and it draws in many activities
that cannot be commonly understood as publication. And in
the defamation context, Indiana law requires that the defam-
atory material be communicated to a third party to be ac-
tionable. As such, we cannot draw the conclusion that publi-
cation includes the mere recording and storage of infor-
mation when that information is not also communicated to
another party or entity.
    Defender argues in the alternative that, even if publica-
tion does not include transmission to a recording device, the
term “publication” is ambiguous. Therefore, “it is to be con-
strued strictly against the insurer and in favor of its in-
sured,” triggering First Mercury’s duty to defend.
    Under Indiana law, a “failure to define terms in an insur-
ance policy does not necessarily make it ambiguous.” Am.
Family Life Assurance Co. v. Russell, 700 N.E.2d 1174, 1177
(Ind. Ct. App. 1998) (citation omitted). And “[a]n ambiguity
does not exist simply because a controversy exists between
the parties, each favoring an interpretation contrary to the
other.” Newnam Mfg., Inc. v. Transcon. Ins. Co., 871 N.E.2d
396, 401 (Ind. Ct. App. 2007) (citations omitted). Rather, “an
ambiguity exists where the provision is susceptible to more
than one reasonable interpretation.” Russell, 700 N.E.2d at
1177. Where there is ambiguity, “insurance policies are to be
construed strictly against the insurer.” Newnam, 871 N.E.2d
at 401 (citation omitted).
10                                                  No. 14-1805

    Here, the parties each favor a specific interpretation of
the term “publication.” Defender argues that the term publi-
cation is susceptible to its definition, and it points to a deci-
sion of the United States District Court of the Southern Dis-
trict of Ohio as supporting its view. In that case, under simi-
lar facts, the district court concluded that publication oc-
curred at the moment that the conversation was disseminat-
ed to the recording device. See Encore Receivable Mgmt., Inc. v.
Ace Prop. and Cas. Ins. Co., No. 1:12-cv-297, 2013 WL 3354571,
at *9 (S.D. Oh. Jul. 3, 2013), vacated on May 19, 2014.
    But, as noted, Encore was vacated while on appeal. Id. De-
fender cites to no other cases that establish its view of publi-
cation. For the reasons we described above, including Indi-
ana’s definition of publication in the defamation context, we
conclude that the term publication was not susceptible to
Defender’s interpretation. It was not ambiguous as used in
the Policy.
     B. Dismissal at the Pleading Stage
    Defender argues that the district court erred by “prema-
turely” granting First Mercury’s motion to dismiss. It con-
tends that First Mercury had a duty to investigate the under-
lying Brown claims before refusing to defend, and that it had
not adequately investigated those claims at the time that it
filed its 12(b)(6) motion. First Mercury argues that it had no
duty to investigate the underlying facts, because it was clear
from the face of the Policy and the Brown complaint that De-
fender’s claims were not covered by the Policy.
    We “determine [an] insurer’s duty to defend from the al-
legations contained within the complaint and from those
facts known or ascertainable by the insurer after reasonable
No. 14-1805                                                   11

investigation.” Newnam, 871 N.E.2d at 401 (citations omit-
ted). But, “[i]f the pleadings reveal that a claim is clearly ex-
cluded under the policy, then no defense is required.” Id. at
401 (emphasis added) (citation omitted). Or, “when the un-
derlying factual basis of the complaint, even if proved true,
would not result in liability under the insurance policy, the
insurance company can properly refuse to defend.” Monroe
677 N.E.2d at 623 (emphasis in original) (citing Cincinnati
Ins. Co. v. Mallon, 409 N.E.2d 1100, 1105 (Ind. Ct. App. 1980)).
   Defender’s claim is this: if Defender were permitted to
move past the pleading stage into discovery, it could “likely
show” that the recordings were “communicated to others
within the organization.” And therefore, the recordings
would meet the “publication” requirement imposed by the
Policy.
   The first problem with Defender’s argument is that it
didn’t need discovery to uncover whether the recordings
had been communicated to others within its organization.
Defender possessed that information from the outset—it was
Defender’s information, within its access and control. But at no
point did Defender allege that any individual accessed the
recordings—not in its complaint, its opposition to summary
judgment, or its briefs to this court.
    Defender contends that it could not have raised those al-
legations at the pleading stage, because “attaching evidence
at the 12(b)(6) stage to send the Court on a fact-finding mis-
sion would have been inappropriate.” Defender, however,
misunderstands the pleading requirements imposed by the
Federal Rules of Civil Procedure. See Fed. R. Civ. P. 8,
12(b)(6). To survive dismissal, the complaint must give
enough factual information to "state a claim to relief that is
12                                                  No. 14-1805

plausible on its face." Bell Atl. Corp. v. Twombly, 550 U.S. 544,
547 (2007). But “allegations in the form of legal conclusions
are insufficient.” McReynolds v. Merrill Lynch & Co., 694 F.3d
873, 885 (7th Cir. 2012) (citing Ashcroft v. Iqbal, 556 U.S. 662,
678 (2009)). As are “[t]hreadbare recitals of the elements of a
cause of action, supported by mere conclusory statements.”
Adams v. City of Indianapolis, 742 F.3d 720, 728 (7th Cir. 2014)
(quoting Iqbal, 556 U.S. at 678).
    Defender is incorrect in contending that it was procedur-
ally precluded from providing any facts at the pleading
stage to allege that the recordings were communicated to
third parties. Defender’s complaint did not plausibly allege
why the Policy provided coverage under the circumstances
Defender faced. Nor did it detail why First Mercury’s refusal
to defend constituted a breach of its duty to defend. The
complaint merely stated that such a duty existed, and that
“[t]he grounds set forth by FMIC for denying coverage are
unfounded, groundless, and made in bad faith in an effort to
delay and deny making payment under the policy.” But “al-
legations in the form of legal conclusions are insufficient” to
survive dismissal, and by that standard Defender’s com-
plaint was already on weak ground. McReynolds, 694 F.3d at
885.
    Defender could have alleged facts supporting its argu-
ment that the policy provided it coverage (even under First
Mercury’s narrower definition of “publication”), and there-
fore imposed a duty to defend on First Mercury. That would
have required some allegation about publication (i.e., to a
third party) of the recordings at issue. We agree with De-
fender that it was not required to attach affidavits in support
of its factual allegations. But if it needed to establish certain
No. 14-1805                                                    13

facts as grounds for relief, it should have alleged those facts
in its complaint or at least asserted them in opposing dismis-
sal in the district court. After all, nothing prevents a plaintiff
opposing dismissal from elaborating on the complaint or
even attaching materials to an opposition brief illustrating
the facts the plaintiff expects to be able to prove. See Runnion
v. Girl Scouts of Greater Chi. and Nw. Ind., 786 F.3d 510, 528 n.8
(7th Cir. 2015) (citing Geinosky v. City of Chicago, 675 F.3d 743,
745 n.1 (7th Cir. 2012). Of course, Defender did not have to
prove the facts at the motion to dismiss stage, but it did have
to plead them or at least bring them to the district court’s at-
tention in opposing the motion to dismiss.
    As we have already concluded, “a plaintiff must provide
only enough detail to give the defendant fair notice of what
the claim is and the grounds upon which it rests, and,
through his allegations, show that it is plausible, rather than
merely speculative, that he is entitled to relief.” Reger Dev.,
LLC v. Nat'l City Bank, 592 F.3d 759, 763–64 (7th Cir. 2010)
(internal quotes omitted) (citing Tamayo v. Blagojevich, 526
F.3d 1074, 1081, 1083 (7th Cir. 2008)), as amended (Dec. 16,
2010). If, to establish coverage under the Policy, Defender
eventually needed to prove that publication occurred, it
should have pled sufficient facts to make that showing, or
elaborated in its opposition brief on the facts it intended to
prove. But Defender did neither.
   Defender’s argument here is in essence an attempt to
“argue in the alternative” on appeal without having present-
ed the alternative argument below. In the district court, De-
fender put all of its eggs in the “publication-means-
recording” basket. It did not raise the alternative argument
that even if First Mercury’s narrower definition of “publica-
14                                                No. 14-1805

tion” prevailed, Defender satisfied the narrower definition
because it communicated the recordings to third parties. De-
fender could have alleged that fact in its pleadings—after all,
if Defender did communicate the recordings to others, then
it knew or should have known that fact. But Defender did
not allege it. Nor did it make the argument in its opposition
to the motion to dismiss, or move to amend the complaint.
The district court committed no error by not considering an
argument Defender never made, based on facts it did not al-
lege.
                        III. CONCLUSION
   For the foregoing reasons, we AFFIRM the district court’s
grant of First Mercury’s motion to dismiss the Defender
complaint.
