
735 P.2d 659 (1987)
84 Or.App. 84
Robert E. HOWELL, Mark E. Pritchett, Frank Bledsoe, Lawrence Wendt, Michael T. Mansfield, Vickie J. Mansfield, William Michael O'Hearn, Keith A. Pfohl, Roberta J. Hoffard, Billy R. Persons, Paul Dexheimer, Merton G. White and Fred G. Wood, Appellants,
Thomas A. Neibergall, Graham M. Garrett and Gary Gish, Plaintiffs,
v.
THE OREGONIAN PUBLISHING COMPANY, an Oregon Corporation, and Fred A. Stickel, Respondents.
Gary J. Chelson and James R. Egge, Appellants,
v.
The Oregonian Publishing Company, an Oregon Corporation, and Fred A. Stickel, Respondents.
A8205-03304, A8207-04628; CA A37355 (Control), CA A37356.
Court of Appeals of Oregon.
Petition for Reconsideration January 13, 1987.
Argued and Submitted July 15, 1986.
Decided April 22, 1987.
Reconsideration Denied June 12, 1987.
*660 George L. Wagner, Portland, for petition.
Before WARDEN, P.J., and VAN HOOMISSEN and YOUNG, JJ.
On Respondents' Petition for Reconsideration January 13, 1987.
WARDEN, Presiding Judge.
Defendants petition for reconsideration of our decision in Howell v. Oregonian Publishing Co., 82 Or. App. 241, 728 P.2d 106 (1986). ORAP 10.10. We allow reconsideration, and modify and clarify our previous decision.
We reversed a summary judgment that was entered in favor of defendants on plaintiffs' breach of contract claims. We based that decision on the theory that "written contracts may be modified by subsequent oral agreements." 82 Or. App. at 246. Citing Meskimen v. Larry Angell Salvage Company, 286 Or. 87, 94, 592 P.2d 1014 (1979), defendants contend that, because plaintiffs neither raised that theory in the trial court nor briefed or argued it on appeal, the issue is deemed waived. We agree.[1] We find no grounds presented by plaintiffs requiring reversal of the summary judgment on the breach of contract claims, and we therefore modify our prior decision by affirming the summary judgment in favor of defendants as to those claims.
Defendants also contend that we misconstrued the fraud exception to the parol evidence rule. ORS 41.740. They argue that a claim of promissory fraud, or fraud in the inducement, cannot be maintained when the alleged fraudulent oral promise directly contradicts the express terms of a subsequent written agreement between the parties, citing Berry v. Richfield Oil Corp. et al., 189 Or. 568, 220 P.2d 106 (1950), and Hoff v. Peninsula Drainage Dist., 172 Or. 630, 143 P.2d 471 (1943). We comment here only to clarify and amplify our holding that "[p]roof of fraud by evidence of prior or contemporaneous promises and representations is not prohibited by the parol evidence rule." 82 Or. App. at 246-47.
Although the cases cited by defendants appear to give some support to their contention,[2] we think the better rule is stated in Ruff v. Boltz, 252 Or. 236, 238, 448 P.2d 549 (1968): "By the terms of the parol evidence rule a showing of fraud is an exception to the prohibition on the use of *661 parol evidence to vary a written contract."[3]See also Share v. Williams et ux, 204 Or. 664, 672, 277 P.2d 775, 285 P.2d 523 (1955); Kight v. Orchard-Hays et al., 128 Or. 668, 670, 275 P. 682 (1929). Although we share defendants' concern that members of the business community should be able to rely on their written agreements to eliminate future disputes regarding their contractual rights and obligations, we are also concerned that some parties may be unable to insist on written promises to protect themselves, especially when standardized forms of contract and inequality in the particular contracting parties' bargaining power appear to be the rule rather than the exception. Oral promises made without the promisor's intention that they will be performed could be an effective means of deception if evidence of those fraudulent promises were never admissible merely because they were at variance with a subsequent written agreement.
Reconsideration allowed; opinion modified to affirm summary judgment for defendants on breach of contract claims and to clarify holding on fraud claims.
NOTES
[1]  Even if plaintiffs had raised the issue on appeal, we should not have considered it because, in the absence of special circumstances, issues not raised in the trial court will not be considered on appeal. Siegfried v. Pete Wilson Realty, Inc., 79 Or. App. 670, 672, 720 P.2d 392 (1986).
[2]  In Berry the admissibility of the evidence was not in issue. The evidence on which the plaintiff relied for her claim of fraud had been admitted in evidence, and the Supreme Court concluded that "it would not sustain the charge of fraud." 189 Or. at 589.
[3]  In Ruff, the Supreme Court held that, because the defendant failed to plead fraud as a defense, she was precluded from introducing parol evidence to demonstrate the plaintiff's alleged fraudulent conduct. In this case, plaintiffs have affirmatively pleaded fraud as a claim for relief.
