
512 F.Supp.2d 1318 (2007)
UNIQUE SPORTS PRODUCTS, INC., a Georgia corporation, Plaintiff,
v.
WILSON SPORTING GOODS CO., a Delaware corporation, Defendant.
Civil Action No. 1:05-CV-1816-JEC.
United States District Court, N.D. Georgia, Atlanta Division.
March 9, 2007.
*1319 Gail Podolsky, James Jay Wolfson, Matthew James Pulliam, Greenberg Traurig LLP, Atlanta, GA, for Plaintiff.
Allen William Groves, Erika C. Birg, Mark Lawrence Seigel, Seyfarth Shaw, Atlanta, *1320 GA, Louis S. Chronowski, Jr., Michael R. Levinson, Seyfarth Shaw, LLP, Chicago, IL, for Defendant.

ORDER & OPINION
JULIE E. CARNES, District Judge.
This case is presently before the Court on defendant's Motion to Compel [66], defendant's Motion for Partial Summary Judgment [68], plaintiff's Motion for Leave to File Motion to Compel [74], and defendant's Objection to Plaintiff's Submissions in Response to Defendant's Motion for Partial Summary Judgment [89]. The Court has reviewed the record and the arguments of the parties and, for the reasons set out below, concludes that defendant's Motion to Compel [66] should be GRANTED in part and DENIED in part, defendant's Motion for Partial Summary Judgment [68] should be GRANTED in part and DENIED in part, plaintiff's Motion for Leave to File Motion to Compel [74] should be DENIED and defendant's Objection to Plaintiff's Submissions [89] should be OVERRULED.

BACKGROUND
Plaintiff is a Georgia corporation engaged in the business of selling sporting goods and related accessories. (Compl. [1] at ¶ 2; Def.'s Statement of Undisputed Material Facts ("Def.'s SUMF") [72] at ¶ 1.) Defendant is one of the largest sporting goods companies in the world. (Compl. at ¶ 3; Def.'s SUMF at ¶ 1.) Plaintiff and defendant compete in the marketplace, particularly in the market for tennis-related items. (Def.'s SUMF at ¶ 2.)
On May 10, 2004, plaintiff entered into a contract with Pistol Pete, Inc. ("PPI") for an exclusive license to use tennis legend Pete Sampras's name or likeness on a variety of tennis accessories.[1] (Compl. [1] at ¶ 7.) Among other things, the contract gives plaintiff the exclusive world-wide right to use Sampras's image on tennis ball hoppers[2] from January 1, 2005 to December 31, 2007. (Id. at ¶ 8.) At the beginning of the contract term, plaintiff began marketing the Sampras Ballport, a tennis ball hopper bearing Sampras's photograph. (Id. at ¶ 10.)
In March of 2005, plaintiff discovered that a PGA Super Store in Atlanta was selling the "Wilson 70 Ball Pick-up", a tennis ball hopper manufactured by defendant, in packaging that contained Sampras's photograph. (Pl.'s Mem. of Law in Opp'n. to Def.'s Mot. for Partial. Summ. J. ("Pl.'s Opp'n.") [82] at Ex. C.) Although defendant previously had a license to use Sampras's image on certain tennis accessories, that license expired on December 31, 2002. (Def.'s SUMF at ¶¶ 3, 9.) Defendant's use of Sampras's image on the 70 Ball Pick-up in 2005 was thus unauthorized, and obviously conflicted with plaintiff's exclusive license. (Compl. [1] at ¶ 13.)
On March 31, 2005, plaintiff asked Sampras's agent, Kevin Callanan, to explain why defendant was still using Sampras's image on its product. (PL's Opp'n. [82] at Ex. C.) Callanan subsequently contacted Mike Wallace, defendant's Global Director of Tours and Sports Marketing. (Def.'s SUMF [72] at ¶ 14.) Callanan informed Wallace that plaintiff had an exclusive relationship with plaintiff for certain products, including tennis ball hoppers, and asked Wallace to investigate defendant's continuing use of Sampras's image on the 70 Ball Pick-up. (PL's Opp'n [82] at Ex. D.)
*1321 Wallace's investigation revealed that defendant had simply failed to remove Sampras's image from the packaging of the 70 Ball Pick-up after defendant's license expired in 2002. (Def.'s SUMF [72] at ¶ 9.) As a result, defendant had continued to sell the 70 Ball Pick-up with Sampras's image on the packaging for several years after it was authorized to do so. (Id.)
On May 31, 2005, plaintiff's president, Gene Niksich, sent defendant a cease and desist letter formally notifying defendant of plaintiff's exclusive license and requesting that defendant immediately remove Sampras's image from the 70 Ball Pick-up. (Compl.[1] at Ex. F.) Defendant's corporate counsel, Andre Pabarue, responded to Niksich's letter, assuring plaintiff that defendant was investigating the issue and working with Sampras's agent to resolve the matter. (Id. at Ex. G.)
In June of 2005, the parties entered into informal settlement discussions. (Id. at Exs. H-L.) They exchanged several letters indicating a mutual desire to resolve the dispute amicably. (Id.) However, in the midst of these discussions, and without responding to plaintiff's most recent settlement demand or otherwise providing any notice to plaintiff, defendant filed a lawsuit against plaintiff in the Cook County, Illinois state court seeking a declaratory judgment that the packaging on the 70 Ball Pick-up did not infringe or dilute plaintiff's rights in Sampras's image. (Id. at Ex. M.)
Plaintiff subsequently filed this action in the Northern District of Georgia, asserting federal claims for violation of § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(A) and (B), and state law claims for unfair competition and deceptive trade practices. (Id. at ¶ 1.) Shortly thereafter, plaintiff removed the Illinois state court action to the United States District Court for the Southern District of Illinois, and moved for dismissal of that action on the ground that it was an improper race to the courthouse, and a wrongful attempt to coerce plaintiff into abandoning its claims. (Compl. [1] at ¶ 23.) Around the same time, defendant filed a motion to dismiss plaintiff's action in this Court on the basis of the first-filed rule. (Def.'s Mot. to Dismiss [7].)
After numerous filings by the parties in both cases, including briefing on the parties' respective motions to dismiss, a motion for preliminary injunction, and motions to compel and for expedited discovery, defendant voluntarily dismissed the Illinois action.[3] (Def.'s SUMF [72] at ¶ 28.) The parties then proceeded to litigate their dispute in this Court. They completed discovery on July 10, 2006. (Scheduling Order [53].)
Neither party was completely satisfied with the discovery responses it received. Accordingly, defendant has filed a motion to compel, and plaintiff seeks leave to file a motion to compel. (Def.'s Mot. to Compel [66]; Pl.'s Mot. for Leave to File Mot. to Compel [74].) Defendant has also filed a motion for partial summary judgment on plaintiff's Lanham Act claims. (Def.'s Mot. for Partial Summ. J. [68].) In addition, defendant has filed an objection to plaintiff's submissions in response to the motion for summary judgment. (Def.'s Objection to Pl.'s Submissions [89].) All of the above motions, as well as defendant's objection, are presently before the Court.

DISCUSSION
I. Defendant's Objection to Plaintiff's Submissions
Before addressing the merits of defendant's motion for partial summary judgment, *1322 the Court will consider defendant's objection to plaintiff's submissions. In its objection, defendant argues that various documents and statements cited in plaintiff's response are inadmissible and should not be considered by the Court in ruling on the summary judgment motion. (Def.'s Objection [89].) For the most part, defendant's objection raises arguments about tangential matters that are not at all important or necessary to the Court's resolution of the motion for summary judgment. The Court will nevertheless address each specific objection in detail.
Defendant argues that the Court should not consider "Wikipedia" articles, gathered from an on-line encyclopedia website, concerning Sampras's tennis achievements. (Id. at 2-3.) Because defendant does not actually dispute the facts contained in the cited Wikipedia articles, its purpose in asserting this objection is unclear. The Court notes that defendant has relied upon on-line news articles that may be objectionable for similar reasons. Nevertheless, the cited Wikipedia articles are not central, and certainly are not essential, to the Court's decision on the motion for summary judgment. As such, defendant's objection to these articles is OVERRULED as moot.[4]
Defendant also contends that various statements in plaintiff's response are "unfounded" or "unsupported" and should be struck from the record. (Id. at 3-4.) Defendant objects, for example, to plaintiff's statement that "[d]efendant's advertisements materially affect the purchasing decisions of tennis professionals, players, and retailers." (Id. at 4.) This statement, and others like it, are supported by the testimony of plaintiff's corporate representative. (See Dep. of Gene Niksich.) Defendant's objection on this ground is therefore OVERRULED.
Defendant similarly objects to plaintiff's characterization of defendant's prior settlement offer as "an admission of unjust enrichment." (Def.'s Objection at 5-6.) Defendant submitted the settlement offer in support of its motion for partial summary judgment. (Def.'s Mem. in Supp. of Mot. for Partial Summ. J. at Ex. 18.) The complete terms of the settlement offer are thus in the record. The Court is capable of reading the offer and determining what, if any, conclusions should be drawn from its terms. Defendant's objection to plaintiff's interpretation of the offer is OVERRULED.
Finally, defendant objects to the admission of an exhibit and related facts concerning current sales figures for plaintiff's Sampras Ballport. (Def.'s Objection [89] at 4.) If, as defendant argues, this document was not produced in discovery, plaintiff will be asked to explain why it should be admitted at trial. Nevertheless, the Court did not rely upon the document in deciding the motion for summary judgment. Accordingly, defendant's objection to its use is OVERRULED as moot.
II. Defendant's Motion for Partial Summary Judgment
Defendant seeks summary judgment on Count I of plaintiff's Complaint, which asserts claims under § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(A) and (B). (Def.'s Mot. for Partial Summ. J. [68].) In support of its motion, defendant primarily argues that plaintiff cannot prevail on its Lanham Act claims because it has no trademark rights in Sampras's image. (Id.) Assuming the Court rejects this argument, defendant contends that plaintiff is. *1323 not entitled to any monetary relief on its claims, and that plaintiff should not be permitted to seek attorney's fees. (Id.)
A. Summary Judgment Standard.
Summary judgment is appropriate when the "pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled, to a judgment as a matter of law." FED.R.CIV.P. 56(c). A fact's materiality is determined by the controlling substantive law. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). An issue is genuine when the evidence is such that a reasonable jury could return a verdict for the nonmovant. Id. at 249-50, 106 S.Ct. 2505.
Summary judgment is not properly viewed as a device that the trial court may, in its discretion, implement in lieu of a trial on the merits. Instead, Rule 56 of the Federal Rules of Civil Procedure mandates the entry of summary judgment against a party who fails to make a showing sufficient to establish the existence of every element essential to that party's case on which that party will bear the burden of proof at trial. Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). In such a situation, there can be no genuine issue as to any material fact, as a complete failure of proof concerning an essential element of the non-moving party's case necessarily renders all other facts immaterial. Id. at 322-23, 106 S.Ct. 2548 (quoting FED. R.CIV.P. 56(c)).
The movant bears the initial responsibility of asserting the basis for his motion. Id. at 323, 106 S.Ct. 2548. However, the movant is not required to negate his opponent's claim. The movant may discharge his burden by merely "`showing'  that is, pointing out to the district court-that there is an absence of evidence to support the non-moving party's case." Id. at 325, 106 S.Ct. 2548. After the movant has carried his burden, the non-moving party is then required to "go beyond the pleadings" and present competent evidence designating "specific facts showing that there is a genuine issue for trial." Id. at 324, 106 S.Ct. 2548. While the court is to view all evidence and factual inferences in a light most favorable to the non-moving party, Samples v. City of Atlanta, 846 F.2d 1328, 1330 (11th Cir.1988), "the mere existence of some alleged factual dispute between the parties will not defeat an otherwise properly supported motion for summary judgment; the requirement is that there be no genuine issue of material fact." Anderson, 477 U.S. at 247-48, 106 S.Ct. 2505 (1986).
B. Plaintiff's Lanham Act Claims
Section 43(a) of the Lanham Act provides that:
(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which 
(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or
(B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or *1324 another person's goods, services or commercial activities,
shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.
15 U.S.C. § 1125(a). Section 43(a) "is remedial in nature and should be interpreted and applied broadly." Planetary Motion, Inc. v. Techsplosion, Inc., 261 F.3d 1188, 1193 (11th Cir.2001)(citing Montgomery v. Noga, 168 F.3d 1282, 1300 (11th Cir.1999)).
1. False Endorsement
Relying on the plain language of § 43(a)(1)(A), courts have repeatedly held that the Lanham Act supports a cause of action for false endorsement.[5]See, e.g., Parks v. LaFace Records, 329 F.3d 437, 445-47 (6th Cir.2003) (concluding that Rosa Parks could assert a claim under § 43(a)(1)(A) against a rap group that used her name in such a way as to cause confusion as to whether she sponsored or was affiliated with the group) and Waits v. Frito-Lay, Inc., 978 F.2d 1093, 1107 (9th Cir.1992) (upholding Tom Waits' Lanham Act claim against Frito-Lay as a result of an unauthorized commercial suggesting that Waits endorsed Frito-Lay's products).[6] As is relevant to this case, false endorsement occurs when a defendant uses the name or likeness of a celebrity in a manner that is "likely to cause confusion among consumers as to the `affiliation, connection, or association' between the celebrity and the defendant's goods'" or as to the celebrity's "`sponsorship or approval' of defendant's goods." Parks, 329 F.3d at. 446.
There is sufficient evidence in the record to raise a question of fact on plaintiff's false endorsement claim. Defendant concedes that it had no license, and that it therefore was not authorized, to use Sampras's image on any of its products after December 31, 2002. (Def.'s. SUMF [72] at ¶ 9.) Nevertheless, defendant continued to sell the 70 Ball Pick-up, prominently featuring Sampras's picture on the packaging, through May of 2005. (Id. at ¶¶ 19, 21.) Common sense suggests that consumers were likely to be confused as to whether Sampras endorsed defendant's product, as does an application of the relevant "confusion factors." See Planetary Motion, 261 F.3d at 1201, n. 22 (considering several factors to assess the likelihood of confusion, including: 1) the type and similarity of the marks; 2) the similarity of the parties' products, trade channels, and advertising media; 3) defendant's intent; and 4) evidence of actual confusion) and Allen v. Nat'l Video, Inc., 610 F.Supp. 612, 627, n. 8 (S.D.N.Y.1985)("When a public figure of Woody Allen's stature appears in an advertisement, his mere presence is inescapably to be interpreted as an endorsement.").
Moreover, plaintiff has standing to pursue a false endorsement claim against defendant. Plaintiff negotiated and purchased an exclusive license to use Sampras's image on a variety of tennis accessories, including tennis ball hoppers. Defendant's unauthorized use of Sampras's image unilaterally rendered plaintiff's license non-exclusive. Plaintiff is *1325 thus "likely to be damaged by [defendant's] act[ions]." 15 U.S.C. § 1125(a)(1). Nothing more is required to assert a claim under § 43(a)(1)(A) of the Lanham Act. Id.
Contrary to defendant's argument, plaintiff does not have to prove that it has a valid trademark in Sampras's image to prevail on its false endorsement claim. As the Sixth Circuit explained in Parks, "even though Rosa Parks' name might not be eligible for registration as a trademark . . . a viable cause of action also exists under § 43(a) if consumers falsely believed that Rosa Parks . . . sponsored or approved [defendant's] song." Parks, 329 F.3d at 447. Plaintiff similarly has a viable cause of action under § 43(a) if consumers were likely to believe, falsely, that Pete Sampras sponsored or approved the 70 Ball Pickup.[7]
Neither, as defendant suggests, does plaintiff have to show that the photograph on the Sampras Ballport was confusingly similar, to the photograph on the 70 Ball Pickup. The relevant question in this case is not whether consumers were likely to confuse the two Sampras photographs, but whether consumers were likely to be confused as to whether Sampras endorsed defendant's 70 Ball Pick-up. There is sufficient evidence in the record to raise a question of fact on this issue.
Defendant contends that it is entitled to summary judgment on, plaintiff's Lanham Act claims in any event because plaintiff has produced no evidence of actual consumer confusion. (Def.'s Mem. of Law in Supp. of Mot. for Partial Summ. J. [71] at 17.) Actual confusion is the "best evidence of likelihood of confusion." See Exxon Corp. v. Texas Motor Exch. of Houston, 628 F.2d 500, 506 (5th Cir.1980).[8] This is a logical proposition: if there is evidence of actual confusion, a likelihood of confusion is usually a foregone conclusion. However, the converse is not true. That is, that there is no evidence of actual confusion does not mean there is no likelihood of confusion. That is why it is well-settled that evidence of actual confusion is not essential to a claim under § 43(a) of the Lanham Act. Id.See also, E. Remy Martin & Co. v. Shaw-Ross Int'l Imp., Inc., 756 F.2d 1525, 1529 (11th Cir.1985) ("The law is well settled in this circuit that evidence of actual confusion . . . is not necessary to a finding of likelihood of confusion")(emphasis in original).
Defendant's admitted actions place this case squarely within the plain language of § 43(a)(1)(A) of the Lanham Act, which prohibits the use of any "word, term, name, symbol, or device" in a manner that is "likely to cause confusion" as to the "sponsorship or approval" of goods. There is sufficient evidence in the record to raise an issue of fact as to whether defendant's use of Sampras's image created a likelihood of confusion as to whether Sampras sponsored, endorsed or approved of defendant's product. Accordingly, defendant's motion for summary judgment on plaintiff's false endorsement claim under § 43(a)(1)(A) of the Lanham Act is DENIED.
*1326 2. False Advertising
Section 43(a)(1)(B) of the Lanham Act creates a cause of action for false advertising. 15 U.S.C. § 1125(a)(1)(B). To succeed on a false advertising claim, plaintiff must establish. that: 1) defendant's advertisements were false or misleading; 2) the advertisements deceived, or had the capacity to deceive, consumers; 3) the deception had a material effect on purchasing decisions; and 4) plaintiff has been or is likely to be injured as a result of the false advertising.[9]Hickson Corp. v. N. Crossarm, Co., Inc., 357 F.3d 1256, 1260 (11th Cir.2004).
The first element of the above test requires plaintiff to show that the statements at issue were either: 1) literally false as a factual matter; or 2) literally true or ambiguous, but misleading. Id. at 1261. In this Circuit, a plaintiff relying on an advertisement that is literally true but misleading must present "`evidence of deception' in the form of consumer surveys, market research, expert testimony, or other evidence." Id.
As with its false endorsement claim under § 43(a)(1)(A), plaintiff relies on defendant's use of Sampras's image on the packaging of the 70 Ball Pick-up to establish its false advertising claim under § 43(a)(1)(B). (Compl. [1] at Count I.) Defendant's use of Sampras's image certainly could have been misleading, given Sampras's exclusive relationship with plaintiff. However, Sampras's picture alone is not "literally false." See Hickson, 357 F.3d at 1261 (classifying defendant's advertisement as literally true but misleading). Accordingly, plaintiff was required to present "evidence of deception" as described above. Id. See also, Johnson & Johnson Vision Care, Inc. v. 1-800 Contacts, Inc., 299 F.3d 1242, 1247 (11th Cir.2002)(discussing the evidence required to prevail on a false advertising claim where an advertisement is "true but misleading.") As plaintiff concedes that it has no evidence of deception, such as market research or consumer surveys, defendant's motion for summary judgment on plaintiff's false advertising claim under § 43(a)(1)(B) is GRANTED.
C. Damages and Attorney's Fees
Damages under the Lanham Act may include: 1) the defendant's profits; 2) any damages sustained by the plaintiff; and 3) the cost of the action. 15 U.S.C. § 1117. See also, Ramada Inns, Inc. v. Gadsden Motel Co., 804 F.2d 1562, 1564 (11th Cir. 1986). In addition, the Court may award enhanced damages, according to the circumstances of the case, of up to three times the amount of actual damages. 15 U.S.C. § 1117(a); Wesco Mfg., Inc. v. Tropical Attractions of Palm Beach, Inc., 833 F.2d 1484, 1487 (11th Cir.1987).
Contrary to defendant's argument, there is sufficient evidence in the record to justify a monetary award to plaintiff, both in the form of defendant's profits and plaintiff's damages. As to defendant's profits, "[t]he Eleventh Circuit Court of Appeals has determined that an accounting for [defendant's] profits is appropriate where: 1) the defendant's conduct is a deliberate and willful violation; 2) [defendant] is unjustly enriched; or 3) the sanction is necessary for future deterrence." Optimum Tech., Inc. v. Home Depot, 2005 WL 3307508 *2 (N.D.Ga.2005) (Thrash, J). Although defendant contends that its conduct was not deliberate, defendant unquestionably was unjustly enriched to the extent that its 70 Ball Pick-up sales can be attributed to its unauthorized use of Sampras's photograph. Moreover, it is important *1327 to deter conduct such as defendant's. Why would any company bother to negotiate and pay for a license to use Sampras's name or likeness, or any other celebrity for that matter, if it can do so for free and at very little risk? Assuming plaintiff prevails on its Lanham Act claim, there is sufficient evidence to justify an award to plaintiff of defendant's profits.[10]
There is also sufficient record evidence of plaintiff's damages to withstand defendant's motion for summary judgment. In calculating this aspect of damages, the Court may allow recovery for "all elements of injury . . . proximately resulting from [defendant's] wrongful acts." Ramada Inns, 804 F.2d at 1565. "Where the wrong is of such a nature as to preclude exact ascertainment of the amount of damages, plaintiff may recover upon a showing of the extent of damages as a matter of just and reasonable inference, although the result may be only an approximation." Id.
Plaintiff has produced testimony concerning, lost sales to The Sports Authority as a result of defendant's actions. (Pl.'s Mem. of Law in Opp'n to Def.'s Mot. for Partial Summ. J. [82] at Ex. M.) There is other evidence in the record concerning additional potential damages. There is testimony, for example, that plaintiff expended significant effort and expense securing Sampras's exclusive endorsement for certain tennis accessories. (See Niksich Dep.) As mentioned, defendant's unauthorized use of Sampras's picture rendered plaintiff's license non-exclusive, undoubtedly diminishing its value.
In addition to the above damages, the Lanham Act authorizes the Court to award attorney's fees in "exceptional cases." Tire Kingdom, Inc. v. Morgan Tire & Auto, Inc., 253 F.3d 1332, 1335 (11th Cir. 2001). "[A]n `exceptional case' is one that can be characterized as `malicious, fraudulent, deliberate and willful.'" Id. (citing Dieter v. B & H Indus. of S.W. Fla., Inc., 880 F.2d 322, 329 (11th Cir.1989)).
In support of its motion for summary judgment on attorney's fees, defendant points out that it offered to settle the parties' dispute by paying plaintiff a sum equal to its profits on the 70 Ball Pick-up after January 1, 2005. (Def.'s Mem. of Law [71] at 22 and Ex. 18.) According to defendant, plaintiff's rejection of that offer led to "nearly 10 months of additional litigation" and a "waste of time and money [that] can be attributed only to [plaintiff]." (Id. at 22-23.)
The Court does not entirely agree with defendant's characterization of the parties' respective responsibility for unnecessary litigation expenses. From at least April of 2005, before the parties became involved in litigation, defendant was aware that its use of Sampras's image was unauthorized, and had been unauthorized since December 31, 2002. (Def.'s SUMF [72] at ¶¶ 9, 15.) Yet, defendant did not offer to rectify its acknowledged "mistake" until October 17, 2005. (Id. at Ex. 18.) By that time, defendant had filed a declaratory judgment action in Illinois, and both parties had expended large sums of money litigating this case in state and federal court in Illinois, as well as in this Court. Defendant's offer to pay a relatively small *1328 sum of money to "avoid the costs of litigation," after the parties had already incurred substantial costs in the litigation, does not in the Court's view entitle defendant to summary judgment on plaintiff's claim for attorney's fees.
Finally, a ruling on attorney's fees or damages would be premature at this juncture. Assuming that plaintiff prevails on its Lanham Act claim, the Court will be better equipped to fashion an appropriate damages award, possibly including attorney's fees, after considering the evidence at trial. Accordingly, defendant's motion for summary judgment on damages and attorney's fees is DENIED.
III. Defendant's Motion to Compel
Defendant has filed a motion to compel seeking additional information concerning plaintiff's alleged damages. (Def.'s Mot. to Compel [66].) Specifically, defendant requests: 1) a more detailed computation of plaintiff's claimed damages; 2) an opportunity to depose a corporate representative who is prepared to testify about damages; and 3) responses to interrogatories and document requests relating to plaintiff's damages. (Def.'s Mem. of Law in Supp. of Mot. to Compel [66] at 4-14.) Defendant also requests information concerning plaintiff's legal fees and litigation expenses. (Id.)
After defendant filed its motion to compel, plaintiff supplemented its initial disclosures with a computation of each category of alleged damages. (Pl.'s Resp. in Opp'n to Def.'s Mot. to Compel [70] at Ex. A.) Plaintiff's computation is sufficiently detailed to meet the requirements of Local Rule 26.1 and Federal Rule 26(a)(1)(C). (Id.) In addition, the supplemental disclosure provides the damages information requested in defendant's interrogatories and document requests. As plaintiff has voluntarily provided a detailed computation of its alleged damages, along with complete responses to defendant's interrogatories and document requests concerning damages, defendant's motion to compel that information is DENIED as moot.
As to defendant's request to depose a corporate representative on the issue of damages, defendant has already conducted a Rule 30(b)(6) deposition of Gene Niksich, plaintiff's president. (Id. at Ex. B.) To the extent that Mr. Niksich was not able to fully testify to plaintiff's alleged damages, that appears to be the result of a confidentiality agreement between the parties, requiring disclosure of certain information on an "Attorney's Eyes Only" basis. (Id. at 2.) Under the circumstances, another Rule 30(b)(6) deposition is not necessary or warranted. Defendant's motion to compel a second corporate deposition is DENIED.
As to defendant's request for information concerning plaintiff's legal fees and litigation expenses, this information is not ordinarily exchanged during pre-trial discovery. Instead, a party seeking attorney's fees generally files a fee petition after succeeding on its claims. As defendant points out, however, plaintiff's request for attorney's fees is driving this litigation, which likely would have settled long ago were it not for the substantial fees that plaintiff has incurred. Moreover, plaintiff cites no authority prohibiting discovery on attorney's fees at this stage in the litigation, and the only authority the Court has found suggests that such discovery is appropriate. See Maddow v. Procter & Gamble Co., Inc., 107 F.3d 846, 853 (11th Cir.1997) (upholding district court's order compelling discovery on plaintiffs' fee arrangement).
As plaintiff seeks recovery of its attorney's fees and expenses, discovery on that issue is "relevant to [plaintiff's] claim[s]" and therefore discoverable. FED.R.CIV.P. 26(b)(1). In addition, and as a practical matter, providing defendant some information *1329 concerning plaintiff's legal fees and litigation expenses will likely assist the parties in reaching a settlement. Accordingly, the Court GRANTS defendant's motion to compel a computation of the current amount of plaintiff's claimed attorney's fees and litigation expenses. Plaintiff need not provide detailed bills, which could potentially reveal trial strategy. Plaintiff can comply with this Order simply by providing the total dollar amount of attorney's fees and expenses incurred in the litigation thus far.[11]
IV. Plaintiff's Motion for Leave to File a Motion to Compel
Plaintiff seeks leave to file a motion to compel. (Pl.'s Mot. for Leave to File a Mot. to Compel [74].) Plaintiff received defendant's responses to its second discovery requests on July 10, 2006. (Id.) Pursuant to Local Rule 37.1(B), any motion to compel addressing these responses was due within ten days. N.D. Ga. Rule 37.1(B). Plaintiff did not request an extension of the deadline, or file its motion for leave, until August 4, 2006, well after the deadline had passed. (Id.)
Plaintiff offers no persuasive justification for its failure to file the motion to compel within the deadline. By way of excuse, plaintiff states that the parties have been engaged in settlement negotiations since July 10, 2006, and that plaintiff was only recently able to evaluate the sufficiency of defendant's responses. (Id.) It is unclear how the settlement negotiations prevented plaintiff's attorney from reviewing defendant's discovery responses. If plaintiff wanted to postpone its work on the case to avoid incurring additional fees pending settlement, it should have requested an extension of the deadline or a stay of the case.
Not only did plaintiff fail to request an extension, plaintiff refused defendant's request for an extension, a request defendant claims to have made to enable the parties to seriously pursue settlement. (Def.'s Opp'n to Pl.'s Mot. for Leave to File Mot. to Compel [78] at 3.) Given plaintiff's refusal to voluntarily extend the deadline, its request to file a motion to compel outside of the deadline is bold, to say the least.
Finally, plaintiff's proposed motion to compel is not persuasive on the merits. The apparent basis for the motion is plaintiff's unfounded suspicion that defendant did not respond completely to plaintiff's second discovery requests. For example, plaintiff requested documents and information concerning "when [defendant's] customers first learned that they were purchasing ball hoppers with the image of Roger Federer on the packaging instead of Pete Sampras." (Pl.'s Mot. to Compel at 5.) Defendant responded that it did not have any information concerning when individual customers learned that defendant's ball hopper changed packaging, and that after a reasonable, good faith search, it was unable to locate any responsive documents. (Id. at 5-6.) There is no evidence to suggest that defendant's response was deceptive or incomplete. The Court imagines that most customers first learned that they were purchasing a ball hopper with the image of Roger Federer at the time of their purchase. That defendant did not document the moment of its *1330 customers' awareness of the new packaging is not unusual or suspicious.
In short, there is no good reason why plaintiff did not file its motion to compel within the deadline, and the motion appears to be meritless in any case. Accordingly, plaintiff's motion for leave to file a motion to compel is DENIED.

CONCLUSION
For the foregoing reasons, the Court GRANTS in part and DENIES in part defendant's Motion to Compel [66], GRANTS in part and DENIES in part defendant's Motion for Partial Summary Judgment [68], DENIES plaintiff's Motion for Leave to File Motion to Compel. [74], and OVERRULES defendant's Objection to Plaintiff's Submissions [89].
NOTES
[1]  Pete Sampras assigned the rights to use his name, likeness and endorsement to PPI. (Compl. [1] at ¶ 6.)
[2]  A tennis ball hopper is a container that is used to carry tennis balls and that assists in the collection of tennis balls that are on the tennis court. (Compl. [1] at ¶ 7, n. 1.)
[3]  Prior to its voluntary dismissal of the action, the federal judge in Illinois reprimanded defendant for stonewalling discovery. (Pl.'s Resp. to Def.'s SUMF [81] at Ex. D.) According to plaintiff, that is why defendant chose to dismiss the Illinois lawsuit. (Id. at ¶ 28.)
[4]  Neither did the Court find it necessary to rely on evidence of defendant's' prior conduct or the parties' Rule 408 settlement communication. Accordingly, defendant's objections to those submissions are also OVERRULED as moot.
[5]  Defendant suggests that plaintiff did not assert a claim for false endorsement. (Def.'s Mem. of Law in Supp. of Mot. for Partial Summ. J. [71] at 12, n. 11.) The Court does not agree. The Complaint cites § 43(a)(1)(A) and alleges sufficient facts to comply with the Federal Rules' notice pleading requirements as to a false endorsement claim. (Compl. [1] at §§ 13, 27-28.) See FED. R. CIV P. 8(a).
[6]  Although the Eleventh Circuit has not considered a celebrity false endorsement claim, it has recognized that § 43(a)(1)(A) supports a claim for "mistaken affiliation" in addition to "false designation of origin." Montgomery, 168 F.3d at 1297. The Circuit Court has also stated more generally that § 43(a) "should be broadly construed." Id. at 1300.
[7]  It is thus immaterial that plaintiff's contract with PIP prohibited plaintiff from asserting a trademark in Sampras's image, or that trademark rights generally do not inhere in every picture of a celebrity. See ETW Corp. v. Jireh Publ'g, Inc., 332 F.3d 915, 922 (6th Cir.2003) ("as a general rule, a person's image or likeness cannot function as a trademark" because it does not indicate designation) and Pirone v. MacMillan, Inc., 894 F.2d 579, 583 (2nd Cir. 1990)("It cannot be said that every photograph of [Babe] Ruth serves [the] origin-indicating function" of a trademark).
[8]  Decisions of the former Fifth Circuit rendered prior to October 1, 1981, are binding precedent in the Eleventh Circuit. Bonner v. City of Prichard, 661 F.2d 1206, 1209 (11th Cir.1981) (en banc).
[9]  The parties do not dispute that defendant's goods affect interstate commerce, another essential element of a false advertising claim. See Hickson, 357 F.3d at 1260.
[10]  As to the amount of the recovery, it is sufficient for plaintiff to prove defendant's sales of the 70 Ball Pick-up during the relevant time period. Wesco, 833 F.2d at 1488. "The burden then shifts to the defendant, which must prove its expenses and other deductions from gross sales." Id., There is evidence in the record concerning defendant's sales of the 70 Ball Pick-up from January through May of 2005. Plaintiff has thus met its burden of producing evidence sufficient to withstand summary judgment on this aspect of its claimed damages.
[11]  The Court declines to award defendant any attorney's fees or expenses associated with its motion to compel. (See Def.'s Reply in Supp. of Mot. to Compel [77] at 8.) Defendant's success on the motion was limited, and plaintiff was substantially justified in resisting discovery on attorney's fees and expenses, which is usually not conducted prior to trial. See Maddow, 107 F.3d at 853 ("A court must impose attorney's fees and expenses when compelling discovery unless the party was substantially justified in resisting discovery.").
