                           NOT FOR PUBLICATION

                    UNITED STATES COURT OF APPEALS                            FILED
                           FOR THE NINTH CIRCUIT                              MAY 12 2014

                                                                          MOLLY C. DWYER, CLERK
                                                                            U.S. COURT OF APPEALS

HIS AND HER CORP., a California                  No. 12-56777
corporation, DBA His and Her Hair Goods
Co.,                                             D.C. No. 2:11 cv-05323 GAF

              Plaintiff-Counter-Defendant -
Appellant,                                       MEMORANDUM*

  v.

SHAKE-N-GO FASHION, INC., a New
York corporation; C&J BEAUTY
SUPPLY; TIGI BEAUTY SUPPLY;
PINK BEAUTY SUPPLY & SALON,
INC.; SEONHEI KIM, DBA Sam’s
Beauty; KI HWAN HAN, DBA Ebony
Wig & Beauty Supply; TAESEOB &
YOUNG’S MISSION BEAUTY, INC.,
DBA Basket Beauty Supply, DBA Wow
Beauty Supply; MODELMODEL HAIR
FASHION, INC., a New York corporation,

            Defendants-Counter-
Claimants - Appellees.


                   Appeal from the United States District Court
                      for the Central District of California
                    Gary A. Feess, District Judge, Presiding


        *
             This disposition is not appropriate for publication and is not precedent
except as provided by 9th Cir. R. 36-3.
                        Argued and Submitted April 10, 2014
                               Pasadena, California

Before:      TASHIMA, N.R. SMITH, and MURGUIA, Circuit Judges.

      Plaintiff appeals the district court’s grant of summary judgment in favor of

Defendants holding that Plaintiff’s registered trademark was generic. We have

jurisdiction under 28 U.S.C. § 1291, and we reverse.

      In resolving summary judgment motions, a court must not weigh the

evidence, make credibility determinations, or draw inferences from the facts

adverse to the non-moving party. Anderson v. Liberty Lobby, Inc., 477 U.S. 242,

255 (1986) (“Credibility determinations, the weighing of the evidence, and the

drawing of legitimate inferences from the facts are jury functions, not those of a

judge, whether he is ruling on a motion for summary judgment or for a directed

verdict.”). Given that standard, the district court erred, for example, by

“discount[ing] somewhat the probative value” of Plaintiff’s consumer and

wholesaler declarations, and by discrediting the testimony of Edward Tony

Lloneau. See KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., 408 F.3d

596, 604 (9th Cir. 2005); Entrepreneur Media, Inc. v. Smith, 279 F.3d 1135, 1149

(9th Cir. 2002) (“[O]f course, it is for the trier-of-fact, not the court deciding

whether to grant summary judgment, to determine issues of credibility.”).



                                           -2-
       “[V]iewing the evidence in the light most favorable to the nonmoving

party,” as we must, we hold that genuine issues of material fact exist as to the

genericness of Plaintiff’s “cuticle” mark. KP Permanent Make-Up, Inc., 408 F.3d

at 602; see also id. (“Because of the intensely factual nature of trademark disputes,

summary judgment is generally disfavored in the trademark arena.” (quoting

Entrepreneur Media, Inc., 279 F.3d at 1140 (internal quotation marks omitted))).

       Accordingly, we reverse the judgment of the district court and remand the

case for trial.1

       REVERSED and REMANDED.




       1
             We deny Plaintiff-Appellant’s motion to take judicial notice. See
Milton H. Green Archives, Inc. v. Marilyn Monroe LLC, 692 F.3d 983, 991 n.8 (9th
Cir. 2012) (denying a request for judicial notice of other proceedings because they
did not bear a direct relation to the matters at issue).

                                         -3-
