                          RECOMMENDED FOR FULL-TEXT PUBLICATION
                               Pursuant to Sixth Circuit Rule 206
                                     File Name: 06a0099p.06

                   UNITED STATES COURT OF APPEALS
                                 FOR THE SIXTH CIRCUIT
                                   _________________


                                                       X
                                                        -
 AMERICAN CIVIL LIBERTIES UNION OF TENNESSEE;

 TENNESSEE, INC.; SALLY LEVINE; HILARY CHIZ; JOE -
 PLANNED PARENTHOOD OF MIDDLE AND EAST
                                                        -
                                                        -
                                                              No. 04-6393
 SWEAT,
                                                        ,
                                 Plaintiffs-Appellees, >
                                                        -
                                                        -
                                                        -
            v.

                                                        -
                                                        -
 PHILIP BREDESEN, Governor of Tennessee; FRED

                               Defendants-Appellees, -
 PHILLIPS, Commissioner of Safety of Tennessee,
                                                        -
                                                        -
                                                        -
                                                        -
 FRIENDS OF GREAT SMOKY MOUNTAINS NATIONAL

                                                        -
 PARK, INC., a non-profit North Carolina

                                           Defendant, -
 Corporation,
                                                        -
                                                        -
                                                        -
                    Intervening Defendant-Appellant. N
 NEW LIFE RESOURCES, INC.,


                        Appeal from the United States District Court
                      for the Middle District of Tennessee at Nashville.
                      No. 03-01046—Todd J. Campbell, District Judge.
                                 Argued: November 2, 2005
                             Decided and Filed: March 17, 2006
                 Before: MARTIN, NELSON, and ROGERS, Circuit Judges.
                                    _________________
                                         COUNSEL
ARGUED: James Bopp, Jr., BOPP, COLESON & BOSTROM, Terre Haute, Indiana, for
Appellant. Julie E. Sternberg, AMERICAN CIVIL LIBERTIES UNION FOUNDATION, New
York, New York, Jimmy G. Creecy, OFFICE OF THE ATTORNEY GENERAL, Nashville,
Tennessee, for Appellees. ON BRIEF: James Bopp, Jr., Thomas J. Marzen, Anita Y. Woudenberg,
BOPP, COLESON & BOSTROM, Terre Haute, Indiana, for Appellant. Julie E. Sternberg, Carrie
Y. Flaxman, Caroline M. Corbin, AMERICAN CIVIL LIBERTIES UNION FOUNDATION, New
York, New York, Jimmy G. Creecy, OFFICE OF THE ATTORNEY GENERAL, Nashville,
Tennessee, Melody L. Fowler-Green, ACLU FOUNDATION OF TENNESSEE, Nashville,
Tennessee, Susan L. Kay, VANDERBILT SCHOOL OF LAW, Nashville, Tennessee, Roger K.


                                               1
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.          Page 2


Evans, Donna Lee, PLANNED PARENTHOOD FEDERATION OF AMERICA, New York, New
York, for Appellees. Mathew D. Staver, LIBERTY COUNSEL, Maitland, Florida, Mary E.
McAlister, LIBERTY COUNSEL, Lynchburg, Virginia, for Amicus Curiae.
         ROGERS, J., delivered the opinion of the court, in which NELSON, J., joined. MARTIN,
J. (pp. 10-19), delivered a separate opinion concurring in part and dissenting in part.
                                       _________________
                                           OPINION
                                       _________________
        ROGERS, Circuit Judge. In this case we are required to decide the constitutionality of
Tennessee’s statute making available the purchase of automobile license plates with a “Choose
Life” inscription, but not making available the purchase of automobile license plates with a
“pro-choice” or pro-abortion rights message. See TENN. CODE ANN. § 55-4-306. Although this
exercise of government one-sidedness with respect to a very contentious political issue may be
ill-advised, we are unable to conclude that the Tennessee statute contravenes the First Amendment.
Government can express public policy views by enlisting private volunteers to disseminate its
message, and there is no principle under which the First Amendment can be read to prohibit
government from doing so because the views are particularly controversial or politically divisive.
We accordingly reverse the judgment of the district court invalidating the statute on First
Amendment grounds.
                                                  I.
        Tennessee statutory law authorizes the sale of premium-priced license plates bearing special
logotypes to raise revenue for specific “departments, agencies, charities, programs and other
activities impacting Tennessee.” TENN. CODE ANN. § 55-4-201(j). The statute authorizing issuance
of these license plates earmarks half of their respective profits for named non-profit groups
committed to advancing the causes publicized on the plates. Id. § 55-4-215 to -217.
       The State of Tennessee takes the other half of the profits. See id. § 55-4-215(a)(2)-(3). Forty
percent (of the total profits) goes to the Tennessee arts commission, while the remaining 10 percent
goes to the state’s highway fund. Id. Tennessee will not issue a new specialty license plate until
customers place at least one thousand advance orders. See id. § 55-4-201(h)(1).
        The Tennessee legislature has determined the price of specialty plates by statute. In general,
they cost the same as a non-specialty plate plus a $35.00 fee (if the government issues the plate on
or after September 1, 2002, as in this case). See id. § 55-4-203(d).
        In 2003, the Tennessee legislature passed a law (hereinafter “the Act”) authorizing issuance
of a specialty license plate with a “Choose Life” logotype “designed in consultation with a
representative of New Life Resources.” See id. § 55-4-306(b). Half of the profits go to New Life
Resources, Inc. (New Life). See id. § 55-4-306(c)-(d). New Life’s half “shall be used exclusively
for counseling and financial assistance, including food, clothing, and medical assistance for pregnant
women in Tennessee.” Id. § 55-4-306(c). The Act strictly regulates the precise activities that these
profits shall fund. See id. § 55-4-306(d). It also provides a comprehensive list of dozens of groups
that must share in a portion of these profits. See id. It is undisputed that during legislative
consideration of the Act, Planned Parenthood of Middle and East Tennessee “lobbied for an
amendment authorizing a ‘Pro-Choice’ specialty license plate . . . , but the measure was defeated.”
JA 231.
No. 04-6393                Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                         Page 3


         The plaintiffs in this action, the American Civil Liberties Union of Tennessee and others,
filed a civil action in federal district court challenging the Act as facially unconstitutional, naming
the Governor of Tennessee as defendant. New Life intervened as a defendant. The district court
granted summary judgment to the plaintiffs, enjoining enforcement of the Act. The district court
held that the authorization of the “Choose Life” license plate was not purely government speech.
Relying largely upon Fourth Circuit precedent, the district court held that “both the State and the
individual vehicle owner are speaking”—a “mixture” of government and private speech. JA 33-34
(citing Planned Parenthood of S.C., Inc. v. Rose, 361 F.3d 786, 793-94 (4th Cir. 2004); Sons of
Confederate Veterans, Inc. v. Comm’r of the Va. Dep’t of Motor Vehicles, 288 F.3d 610, 615 (4th
Cir. 2002)). Reasoning that providing for such “mixed” speech is not constitutional if doing so is
discriminatory as to viewpoint, the district court found that the statute was clearly discriminatory
as to viewpoint and enjoined enforcement of the Act. The district court expressly refrained,
however, from reaching the question of whether the entire specialty license plate program was
unconstitutional.
        New Life appeals. Although the Tennessee state defendants have not appealed, they have
filed a brief urging this court not to strike down Tennessee’s specialty license plate scheme in its
entirety.
                                                           II.
        First, the district court was not deprived of subject matter jurisdiction in this case by the Tax
Injunction Act (TIA), 28 U.S.C. § 1341, as argued by New Life. New Life claims that the extra cost
for a “Choose Life” specialty license plate constitutes a tax that may not, under the TIA, be enjoined
by a federal district court if a plain, speedy and efficient remedy may be had in Tennessee courts.
 Even making the somewhat artificial assumption that it is really the payments that are being
challenged in this case,1 the payments are most closely analogous to payments for simple purchases
from the government. Ordinary purchase payments are not taxes under the TIA, and neither is the
extra payment for a specialty license plate. It follows that the TIA did not deprive the district court
of subject matter jurisdiction in this case.
      This conclusion is supported by the longstanding distinction drawn in various legal contexts
between taxes and ordinary debts. The Supreme Court for instance explained in New Jersey v.
Anderson, 203 U.S. 483, 492 (1906):
         Generally speaking, a tax is a pecuniary burden laid upon individuals or property for
         the purpose of supporting the Government. We think this exaction is of that
         character. It is required to be paid by the corporation after organization in invitum.[2]
         The amount is fixed by the statute, to be paid on the outstanding capital stock of the
         corporation each year, and capable of being enforced by action against the will of the
         taxpayer. As was said by Mr. Justice Field, speaking for the court in Meriwether v.
         Garrett, 102 U.S. 472, 513:

         1
            Compare Hibbs v. Winn, 542 U.S. 88 (2004). In Hibbs, the Supreme Court held that the TIA did not bar an
Establishment Clause challenge to a state income-tax credit for payments to certain organizations that give tuition grants
to students attending religious schools. The Court explained that “in enacting the TIA, Congress trained its attention
on taxpayers who sought to avoid paying their tax bill by pursuing a challenge route other than the one specified by the
taxing authority.” Hibbs, 542 U.S. at 104-05. The Court also noted that cases applying the TIA generally “involved
plaintiffs who mounted federal litigation to avoid paying state taxes (or to gain a refund of such taxes).” Id. at 106.
Plaintiffs in this case are of course not seeking to avoid paying for a “Choose Life” license plate, and it is therefore at
least questionable whether the TIA would apply even if the payment for the license plates were a “tax.” We need not
reach the issue, however, because of our determination that no tax is involved here.
         2
             “In invitum” means “[a]gainst an unwilling person.” BLACK’S LAW DICTIONARY 787 (7th ed. 1999).
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.            Page 4


               “Taxes are not debts. . . . Debts are obligations for the payment of
               money founded upon contract, express or implied. Taxes are imposts
               levied for the support of the Government, or for some special purpose
               authorized by it. The consent of the taxpayer is not necessary to their
               enforcement. They operate in invitum. Nor is their nature affected by
               the fact that in some States—and we believe in Tennessee—an action
               of debt may be instituted for their recovery. The form of procedure
               cannot change their character.”
See also Fla. Cent. & Peninsular R.R. Co. v. Reynolds, 183 U.S. 471, 475 (1902) (“tax” defined as
“enforced” contribution and distinguished from ordinary contractual debt); Patton v. Brady, 184
U.S. 608, 619 (1902) (same); Alaska Consol. Canneries v. Territory of Alaska, 16 F.2d 256, 257 (9th
Cir. 1926) (same).
        The Fifth Circuit has relied upon the definition of tax in Anderson to hold that a challenge
to the collection of lease rent payments was not subject to the Tax Injunction Act. The Fifth Circuit
explained,
       The State contends that the leases are in fact taxes, and thus the federal courts are
       barred by the Tax Injunction Act, 28 U.S.C. § 1341, from entertaining a challenge
       to the State’s actions to collect on the leases. This contention is without merit. The
       lease obligations are a creature of contract, not a mandatory obligation imposed by
       the state as taxes are.
Lipscomb v. Columbus Mun. Separate Sch. Dist., 269 F.3d 494, 500 n.13 (5th Cir. 2001). The
analysis would apply a fortiori to ordinary purchases, like the purchase of government bonds, or the
purchase of a souvenir at a state park gift store. Such purchase payments can hardly be termed
“taxes” as opposed to ordinary payments on voluntary contracts. This conclusion follows,
moreover, regardless of what the government does with the sales income.
        In this case, Tennessee’s sale of specialty plates creates contractual debts to pay but imposes
no tax. Instead of using its sovereign power to coerce sales, Tennessee induces willing purchases
as would any ordinary market participant. The government confers all the same driving privileges
on people who forgo specialty plates to buy standard-issue plates. Drivers’ only motive for buying
such plates, therefore, must rest with the attractiveness of the “Choose Life” message as Tennessee
has marketed it, not a desire to obey Tennessee’s will. Under Anderson and Lipscomb, these sales
constitute regular contractual payments, not taxes.
        We recognize that there is some case law to the effect that cases like this one are precluded
by the Tax Injunction Act. See Henderson v. Stalder, 407 F.3d 351, 354-60 (5th Cir. 2005); NARAL
Pro-Choice Ohio v. Taft, No. 1:05 CV 1064, 2005 U.S. Dist. LEXIS 21394, at *16-*26 (N.D. Ohio
Sept. 27, 2005). These cases proceed on the questionable assumption that the applicable test is the
one for differentiating between a regulatory fee and a tax. See generally Hedgepeth v. Tenn., 215
F.3d 608 (6th Cir. 2000). This test was created to answer a different question: whether a regulatory
fee, often directed to a segregated fund for a special use related to the basis for imposing the fee, is
or is not a tax for TIA purposes. See generally San Juan Cellular Tel. Co. v. Pub. Serv. Comm’n
of P.R., 967 F.2d 683 (1st Cir. 1992). The classic non-tax regulatory fee
       is imposed by an agency upon those subject to its regulation. It may serve regulatory
       purposes directly by, for example, deliberately discouraging particular conduct by
       making it more expensive. Or, it may serve such purposes indirectly by, for
       example, raising money placed in a special fund to help defray the agency's
       regulation-related expenses.
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.            Page 5


Id. at 685 (citations omitted) (Breyer, J.). In contrast, a purchase price cannot be said to be
“imposed by an agency upon those subject to its regulation.” Instead it is merely a contract price.
The test for determining which compelled exactions are taxes and which are fees cannot logically
be used to determine whether a payment is a compelled exaction in the first place. Under the
Supreme Court’s basic definition of a tax, logically applied in Lipscomb, the TIA does not preclude
federal jurisdiction over the plaintiffs’ claims in this case.
          Eight judges of the Fifth Circuit accordingly dissented from the denial of rehearing en banc
in Henderson. 434 F.3d 352 (5th Cir. 2005) (Davis, J. dissenting). In an opinion with which we are
in substantial agreement, the dissent acknowledged the accepted test for distinguishing between a
regulatory fee and a tax, but explained that “this does not mean that the extra charge for a specialty
plate must be one or the other.” Id. at 355. It does not follow, in other words, that if “the charge is
not a regulatory fee . . . it must be a tax.” Id. Relying in part on the Ninth Circuit’s reasoning in
Bidart Brothers v. Calif. Apple Comm’n, 73 F.3d 925 (9th Cir. 1996), the Fifth Circuit dissent
reasoned that, “the relevant question is whether this charge is a tax and if the answer to this question
is no, the TIA does not apply regardless of whether the charge is characterized as a regulatory fee,
a charitable donation or something else.” Henderson, 434 F.3d at 355. Thus even though the Fifth
Circuit dissent found the charge for the Louisiana “Choose Life” plate not to be a regulatory fee, the
charge was not a tax either, in part because “the charge is not ‘imposed’ by the legislature; because
it is entirely optional and voluntary on the part of Louisiana citizens electing to pay the extra charge
for a specialty plate.” Id. at 356.
                                                  III.
        On the merits we are faced with a purely legal issue: whether a government-crafted message
disseminated by private volunteers creates a “forum” for speech that must be viewpoint neutral. No
such requirement applies, at least with respect to state-produced specialty license plates like those
at issue in this case.
       A.       The “Choose Life” Specialty License Plate Bears a Government-Crafted Message
        “Choose Life,” as it is to appear on the face of Tennessee specialty license plates, is a
government-crafted message. See Johanns v. Livestock Mktg. Ass’n, 125 S. Ct. 2055 (2005).
Johanns stands for the proposition that when the government determines an overarching message
and retains power to approve every word disseminated at its behest, the message must be attributed
to the government for First Amendment purposes. See id. at 2062-66. In this case, Johanns
requires the court to conclude that “Choose Life” is Tennessee’s message because the Act
determines the overarching message and Tennessee approves every word on such plates.
        In Johanns, the Supreme Court held that federal government promotional campaigns to
encourage beef consumption constituted government speech because the “message of the
promotional campaigns is effectively controlled by the Federal Government itself.” Id. at 2062. In
these campaigns, however, the federal government did not explicitly credit itself as the speaker. See
id. at 2059 (messages bore the attribution, “Funded by America’s Beef Producers”).
        More specifically, the “message set out in the beef promotions” counted as government
speech because “from beginning to end [it is] the message established by the Federal Government.”
Id. at 2062. Congress “directed the implementation of a coordinated program of promotion” that
includes paid advertising to advance the “image and desirability of beef and beef products.” Id. at
2062-63 (internal quotation marks omitted). Congress and the U.S. Secretary of Agriculture
enunciated “the overarching message and some of its elements,” while leaving the “remaining
details to an entity whose members are answerable to the Secretary.” Id. at 2063. Also, the
“Secretary exercises final approval authority over every word used in every promotional campaign.”
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.             Page 6


Id. The Supreme Court concluded that when “the government sets the overall message to be
communicated and approves every word that is disseminated,” it is government speech. Id.
        Johanns supports classifying “Choose Life” on specialty license plates as the State’s own
message. The Tennessee legislature chose the “Choose Life” plate’s overarching message and
approved every word to be disseminated. Tennessee set the overall message and the specific
message when it spelled out in the statute that these plates would bear the words “Choose Life.”
TENN. CODE ANN. § 55-4-306. Tennessee, like the Secretary of Agriculture in Johanns, leaves some
of the “remaining details to an entity whose members are answerable” to the State government.
Tennessee delegates partial responsibility for the design of the plate to New Life, but retains a veto
over its design. See id. § 55-4-306(b). The “Choose Life” plate must be issued in a design
configuration distinctive to its category and determined by the commissioner. Id. § 55-4-202(b)(2).
Thus, Tennessee’s statutory law, and its power to withdraw authorization for any license plate, gives
the State the right to wield “final approval authority over every word used” on the “Choose Life”
plate. As in Johanns, here Tennessee “sets the overall message to be communicated and approves
every word that is disseminated” on the “Choose Life” plate. It is Tennessee’s own message.
        Plaintiffs argue that “Choose Life” on specialty plates should be treated not as Tennessee’s
own message but as “mixed” speech subject to a viewpoint-neutrality requirement. Plaintiffs point
to the following undisputed facts to support their view: (1) Tennessee produces over one hundred
specialty plates in support of diverse groups, ideologies, activities, and colleges; (2) a private anti-
abortion group, New Life, collaborates with the State to produce the “Choose Life” plate; and (3)
vehicles are associated with their owners, creating the impression that a “Choose Life” license plate
attached to a vehicle represents the vehicle owner’s viewpoint. These facts are however consistent
with the determination that “Choose Life” on a Tennessee specialty plate is a government-crafted
message.
         First, there is nothing implausible about the notion that Tennessee would use its license plate
program to convey messages regarding over one hundred groups, ideologies, activities, and colleges.
Government in this age is large and involved in practically every aspect of life. At least where
Tennessee does not blatantly contradict itself in the messages it sends by approving such plates,
there is no reason to doubt that a group’s ability to secure a specialty plate amounts to state approval.
It is noteworthy that Tennessee has produced plates for respectable institutions such as Penn State
University but has issued no plates for groups of wide disrepute such as the Ku Klux Klan or the
American Nazi Party. Plaintiffs’ position implies that Tennessee must provide specialty plates for
these hate groups in order for it constitutionally to provide specialty plates supporting any
institution. Such an argument falls of its own weight.
        Second, as Johanns makes clear, the participation of New Life in designing the “Choose
Life” logotype has little or no relevance to whether a plate expresses a government message. See
125 S. Ct. at 2062-63. In Johanns the Supreme Court upheld the beef marketing scheme as
government speech even though the development of details was left to an entity “answerable” to the
Secretary of Agriculture. Id. So long as Tennessee sets the overall message and approves its details,
the message must be attributed to Tennessee for First Amendment purposes. See id.
        Third, Johanns also says that a government-crafted message is government speech even if
the government does not explicitly credit itself as the speaker. Many of the promotional messages
in Johanns bore the attribution “Funded by America’s Beef Producers.” Id. at 2059. The Supreme
Court explained that the tagline, “standing alone, is not sufficiently specific to convince a reasonable
factfinder that any particular beef producer, or all beef producers, would be tarred with the content
of each trademarked ad.” Id. at 2065-66. This was true even though the message was presumably
conveyed in private media containing mostly privately-sponsored advertising. In contrast, the
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.           Page 7


medium in this case, a government-issued license plate that every reasonable person knows to be
government-issued, a fortiori conveys a government message.
       B.      Dissemination of a Government-Crafted Message by Private Volunteers Does Not
               Create a “Forum” for Speech Requiring Viewpoint Neutrality
         Plaintiffs’ most intuitively inviting argument—that the government must be viewpoint
neutral when it relies on like-minded volunteers to disseminate its message—cannot in the end
invalidate the Act. Plaintiffs point to the following facts to support this aspect of their argument:
(a) the government must receive one thousand advance customer orders for the “Choose Life” plate
or Tennessee will not manufacture it; (b) the “Choose Life” message is communicated by private
citizens’ affirmatively purchasing the plates and attaching them to their privately-owned vehicles;
(c) the Tennessee government devotes no funds to disseminating the “Choose Life” message, but
rather raises money by selling these plates to customers who wish to have “Choose Life” plates on
their cars. While it is true that such voluntary dissemination itself qualifies as expressive conduct,
the government’s reliance on private volunteers to express its policies does not create a “forum” for
speech requiring viewpoint neutrality.
         This conclusion is supported by negative inference from the one Supreme Court case dealing
with license plate speech. In Wooley v. Maynard, 430 U.S. 705 (1977), New Hampshire embossed
its state motto, “Live Free or Die,” on standard-issue license plates in the same way that Tennessee
would stamp “Choose Life” on specialty plates. See id. at 707. The Wooley Court characterized
“Live Free or Die” as “the State’s ideological message,” id. at 715, and the State’s “official view,”
id. at 717. The Supreme Court held that New Hampshire could not constitutionally prosecute
vehicle owners for covering up the motto on their license plates, because by doing so the State
would be unconstitutionally forcing automobile owners to adhere to an ideological point of view
they disagreed with. Nowhere did the Court suggest that the State’s message could not be so
disseminated by those who did not object to the State’s motto, or even hint that the State could not
put the message on state-issued license plates. “Choose Life” is Tennessee’s public message, just
as “Live Free or Die” communicated New Hampshire’s individualist values and state pride. The evil
in Wooley was that the automobile owners were compelled to disseminate the message; here
automobile owners are not only not compelled, they have to pay extra to disseminate the message.
        In general, the government does not create a “forum” for expression when it seeks to have
private entities disseminate its message. In Johanns, for instance, the federal government paid for
the “Beef. It’s What’s for Dinner” message and other promotional messages. 125 S.Ct. at 2059.
Although these involved “print and television messages,” id. at 2059, presumably published or
broadcasted by hired private entities, the Court classified this and the rest of the beef promotions as
government speech for First Amendment purposes. See id. at 2058, 2062-66. Likewise, in Rust v.
Sullivan, the federal government allocated Title X funds to doctors for family planning counseling
but forbade such doctors from discussing abortion with the program’s patients. 500 U.S. 173, 178-
83 (1991). In Rust, the Court recognized that when “the government disburses public funds to
private entities to convey a governmental message, it may take legitimate and appropriate steps to
ensure that its message is neither garbled nor distorted by the grantee.” Rosenberger v. Rector &
Visitors of the Univ. of Va., 515 U.S. 819, 833 (1995) (interpreting Rust). If in this case Tennessee
drivers were paid by the government to display “Choose Life” plates, the Act would unquestionably
be constitutional.
        In this case, however, the carriers of Tennessee’s message are unpaid. They are volunteers.
Rather then receiving government money, they pay out of their own pockets for the privilege of
putting the government-crafted message on their private property. Plaintiffs argue that this fact
demonstrates that “Choose Life” is not purely the government’s message but also the speech of the
customers who purchase and display these plates—thus creating a “forum” for speech. While it is
No. 04-6393                Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                    Page 8


true that volunteers’ display of “Choose Life” plates expresses agreement with Tennessee, that fact
does not mean that a First Amendment “forum” for speech has been created.
        The doctors in Rust disagreed with the government’s anti-abortion policy. But if they had
been true believers in the policy and had volunteered to work in the program free of charge, the
speech restrictions in Rust would still have expressed the government’s anti-abortion
viewpoint—and therefore qualified for government speech treatment. Similarly, the publications
and television stations in Johanns that published or broadcasted beef advertisements would have
conveyed a government-crafted message even if they had done so for free. There is nothing in the
Supreme Court’s decisions in Rust or Johanns that implies that the government has less right to
control expressions of its policies when it relies on unpaid private people. No constitutionally
significant distinction exists between volunteer disseminators and paid disseminators.
        Plaintiffs’ view that volunteer dissemination of a government-crafted message creates a
“forum,” if accepted, would force the government to produce messages that fight against its policies,
or render unconstitutional a large swath of government actions that nearly everyone would consider
desirable and legitimate. Government can certainly speak out on public issues supported by a broad
consensus, even though individuals have a First Amendment right not to express agreement. For
instance, government can distribute pins  that say “Register and Vote,” issue postage stamps during
World War II that say “Win the War,”3 and sell license plates that say “Spay or Neuter your Pets.”4
Citizens clearly have the First Amendment right to oppose such widely-accepted views, but that
right cannot conceivably require the government to distribute “Don’t Vote” pins, to issue postage
stamps in 1942 that say “Stop the War,” or to sell license plates that say “Spaying or Neutering your
Pet is Cruel.”
       We cannot affirm the district court in this case without either (1) effectively invalidating all
such hitherto-accepted forms of privately disseminated government speech, or (2) distinguishing
these examples from the “Choose Life” specialty license plates.
        Neither the district court nor the plaintiffs on appeal attempt to articulate a basis for
distinguishing these examples. Government-printed pamphlets or pins saying “Register and Vote”
or “Buy U.S. Bonds” are clearly government-crafted messages distributed by private individuals
who have a First Amendment right not to disseminate them if they don’t want to. Postage stamps
saying “Win the War” or “Support Our Troops” are clearly government-crafted messages
disseminated by private individuals who, under Wooley, also presumably have a First Amendment
not to buy or use them if they don’t want to. And license plates saying for instance “Spay or Neuter
your Pets” are even more obviously indistinguishable from the license plates at issue in this case.
Indeed, the State of Tennessee in this appeal, not advocating reversal of the district court’s
injunction but urging us not to invalidate the entire specialty license plate program, offers no tenable
basis for drawing a distinction between the dozens of government messages available on Tennessee
plates and the “Choose Life” message.


         3
           See Scott Catalogue No. 905 (1942). The example is hardly unusual, as United States postage stamps have
carried a variety of government-crafted advocacy messages over the years. Examples include “Give Me Liberty or Give
Me Death” (Scott No. 1144 (1961)), “Register and Vote” (Scott No. 1394 (1968)), “Giving Blood Saves Lives” (Scott
No. 1425 (1971)), “Organ and Tissue Donation: Share Your Life . . .” (Scott No. 3227 (1998)), and “Breast Cancer, Fund
the Fight, Find a Cure” (Scott No. B1 (1998)). See also Scott No. 1129 (“World Peace Through World Trade”), No.
1142 (“And this be our Motto, in God is our Trust”), No. 1320 (“We appreciate our Servicemen”), No. 1343 (“Law and
Order”), No. 1438 (“Prevent Drug Abuse”), No. 1455 (“Family Planning”), No. 1802 (“Honoring Vietnam Veterans”),
No. 1831 (“Organized Labor Proud and Free”), No. 1927 (“Alcoholism You Can Beat It!”), No. 2102 (“Take a Bite out
of Crime”).
         4
             See KY. REV. STAT. ANN. § 186.162(2)(y) (2005).
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.           Page 9


        Of course the unstated distinction is that the “Choose Life” message is highly controversial.
With respect to the “Choose Life” message, much more than in the above examples, there are large
numbers of participants in the public discourse with an opposing view. Such a distinction, however,
is entirely indefensible as a matter of First Amendment law, however much it might properly
motivate the Tennessee legislature as a matter of policy. Such a distinction would fly in the face of
the fundamental free speech principle that views expressed by substantial numbers are treated no
differently by the First Amendment than extreme or way-out-of-the-mainstream views. Government
speech disseminated by private volunteers, in other words, cannot have its constitutionality under
the First Amendment depend on the small number of objectors to the government’s message, or the
extreme nature of their views.
        In the absence of a tenable distinction, invalidating the Act in this case would effectively
invalidate not only all those government specialty license plate provisions that involve a message
that anyone might disagree with, but also effectively invalidate all manner of other long-accepted
practices in the form of government-crafted messages disseminated by private volunteers. We are
not provided with a sound legal basis for making such a leap.
        We recognize that the Fourth Circuit has invalidated a nearly identical specialty license plate
law in South Carolina. See Planned Parenthood of S.C., Inc., v. Rose, 361 F.3d 786 (4th Cir. 2004).
In Rose Judge Michael enunciated a rationale that neither of the other two panel judges joined,
although both concurred in the judgment. See id. at 800 (Luttig, J., concurring in the judgment); id.
at 801 (Gregory, J., concurring in the judgment). The reasoning of the Fourth Circuit judges is not
persuasive, primarily for two reasons.
        First, the Fourth Circuit opinions in Rose are in tension with the intervening case of Johanns.
Johanns sets forth an authoritative test for determining when speech may be attributed to the
government for First Amendment purposes. Rose relied instead on a pre-Johanns four-factor test
of the Fourth Circuit’s own devising that led to an “indeterminate result” on the crucial issue of
whether “Choose Life” specialty plates express a government message. Id. at 793. The Johanns
standard, by contrast, classifies the “Choose Life” message as government speech.
       Second, none of the separate Fourth Circuit opinions explains how that court would treat
such unexceptional examples of government-provided, privately disseminated speech as those
described above. Without an articulated basis for distinguishing such examples, following the
Fourth Circuit’s lead in this case would invalidate wide swaths of previously accepted exercises of
government speech. With no Supreme Court case requiring us to take such a step, we decline to do
so.
                                                 IV.
     For the foregoing reasons, the district court’s order enjoining enforcement of the Act is
REVERSED and REMANDED for proceedings consistent with this opinion.
No. 04-6393                Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                         Page 10


                    ____________________________________________________
                        CONCURRING IN PART, DISSENTING IN PART
                    ____________________________________________________
        BOYCE F. MARTIN, JR., Circuit Judge, concurring in part and dissenting in part. I concur
in the Court’s holding that the district court was not deprived of subject matter jurisdiction in this
case by the Tax Injunction Act, 28 U.S.C. § 1341. With respect to the merits of the case, I would
hold that Tennessee has unconstitutionally discriminated on the basis 1of viewpoint and would affirm
the district court’s decision enjoining the Choose Life license plate.
         I believe that there are two major flaws with the majority’s analysis in this case. First, the
majority fails to properly characterize the specialty license plate program. It seems apparent to me
that the state created the specialty license plate program to facilitate private speech (notwithstanding
the government speech aspects inherent in the issuance of a license plate), and not to promote a
governmental message. This fact, even conceding that there must necessarily be some governmental2
speech involved in the issuance of license plates, requires that the government be viewpoint neutral.
Second, the majority errs by applying First Amendment compelled speech/subsidy doctrine to a case
where, as the majority admits with respect to its analysis of the Tax Injunction Act, nothing is
compelled. Because we are not dealing with compelled speech or compelled subsidies, I do not
believe that the so-called government speech inquiry is wholly determinative of whether the First
Amendment has been violated. Although the government may generally speak and control its own
message, it may not suppress contrary messages because        of their viewpoint in a forum designed to
encourage a diversity of views from private speakers.3




         1
           Perhaps of some interest, when this opinion is filed, at least three circuits (4th, 5th, and 6th) will have spoken
on the issue, reaching at least three different conclusions, via at least sixteen separate opinions. Additionally, on March
6, 2006, in a non-precedential opinion, the Second Circuit addressed a near identical lawsuit — albeit in a different
procedural posture — with the parties in reversed positions. See Children First Foundation, Inc. v. Martinez, 2006 WL
544502 (2d Cir. March 6, 2006) (unpublished). The Children First Foundation sued the state of New York when it
denied the foundation’s application for a Choose Life license plate. According to the foundation, the state committed
unconstitutional viewpoint discrimination when it denied the application “based on their disagreement with [the] life-
affirming viewpoint expressed by the plate.” Id. at *1. The district court denied the defendant’s motion to dismiss based
on qualified immunity and the Second Circuit affirmed. The court noted that the state attempted to justify its decision
based on the “government speech doctrine,” but held that “custom license plates involve, at a minimum, some private
speech” and that “it would not have been reasonable for defendants to conclude this doctrine permitted viewpoint
discrimination in this case.” Id.
         2
            See Planned Parenthood of South Carolina, Inc. v. Rose, 361 F.3d 786 (4th Cir. 2004). The Fourth Circuit
has held that specialty license plates embody a mixture of government speech and private speech. Id. at 793 (Opinion
of Michael, J.) (“[T]he Choose Life plate embodies a mixture of private and government speech.”); id. at 800 (Luttig,
J., concurring in the judgment) (“[V]anity license plates are quintessential examples of such hybrid speech.”). I agree
that this is an adequate characterization of the nature of the specialty license plate. And, I agree that when faced with
such a program, the government must remain viewpoint neutral. I find it more informative, however, to look beyond
the specific “Choose Life” plate at issue and examine the purpose of the entire license plate forum. I would not limit
my analysis to the inquiry — as the majority here does — of whether the Choose Life license plate alone is government
or private speech. I believe that the majority errs in labeling the license plate as pure government speech and I also
believe that it errs in not taking into account the nature of the license plate forum.
         3
            It also bears mentioning that the State of Tennessee is not even a party to this appeal. The state acquiesced
in the district court’s decision and has appeared solely in response to the intervenors to request that we not strike down
the entire license plate program. The party advocating the Choose Life license plate is a private organization.
No. 04-6393               Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                       Page 11


                                                           I.
         A.       Tennessee’s speciality license plate program is a forum designed to encourage
                  private speech, not a government program established to promote a governmental
                  message.
        The majority focuses on the Choose Life license plate without considering the license plate
program as a whole and frames the question as “whether a government-crafted message
disseminated by private volunteers creates a ‘forum’ for speech that must be viewpoint neutral.”
This is itself a loaded question. First, it puts the cart before the horse by already deciding that the
message is purely a governmental message. Second, by so phrasing, there is no doubt that the
answer is “no.” When the government crafts a message and disseminates it, the simple act of the
government speaking does not create a forum that invites competing          viewpoints. Although the
majority answers this question, it is not determinative of the case.4 Putting aside the question as to
whether specialty license plates represent “a government-crafted message” — and I do not believe
that they do — the proper question is not whether when the government speaks must it always allow
others to speak, but whether a forum exists in which speech is occurring, and if so, whether the
government may suppress a disfavored message based on its viewpoint.
        Thus, I would start by determining the overall purpose of the speciality license plate
program. When this is done, viewing the license plate program as a whole, and taking account of
the fact that the government engages in speech by providing the actual license plates, it becomes
clear that the speciality license plate “program was designed to facilitate private speech, not to
promote a governmental message.” Legal Services Corp. v. Velazquez, 531 U.S. 533, 542 (2001);
Rosenberger v. Rector and Visitors of Univ. of Va., 515 U.S. 819, 834 (1995). This conclusion, in
contrast to the majority’s, would require Tennessee’s license plate program to be viewpoint neutral.
        Tennessee requires all motor vehicles to have a license plate. Motorists can choose from
ordinary license plates created by the Tennessee government or they can pay extra for personalized
and specialty license plates. There are several standard Tennessee plates and there are
approximately 150 specialty plates. As the majority notes, the specialty plates are created in
consultation with private organizations and half of the profits may be devoted to the private non-
profit organizations sponsoring the plates.
        In my opinion, the fact that the state has permitted approximately 150 private organizations
to create specialty license plates and the manner in which the state operates its license plate program
demonstrates that the forum was created to facilitate private speech. See Rosenberger, 515 U.S. at
829-30 (analyzing forum); Good News Club v. Milford Cent. Sch. Dist., 533 U.S. 98 (2001)
(applying forum analysis where private speech occurs on government property); Lamb’s Chapel v.
Center Moriches Union Free Sch. Dist., 508 U.S. 384, 390-91 (1993) (same); Sons of Confederate


         4
           Moreover, the manner in which the majority presents and answers the question is misleading — are we really
to conclude that the Tennessee government has established a program to disseminate all of the individual messages on
the various license plates. That is, did the Tennessee government decide to establish a program promoting Penn State
Alumni Pride and seek out private volunteers to transmit this message to the public at large? Did the Tennessee
government decide to establish a program promoting the University of Florida (the University of Tennessee’s arch-rival
in football, see Gator Hater, http://www.gator-haters.com/Tennessee/index_TN.shtml (last visited March 10, 2006) (a
website run by University of Tennessee fans dedicated to their rivalry with the University of Florida, including news,
jokes, and recipes for cooking alligator meat)), and does the State seek out private volunteers to promote the University
of Florida to its citizens? It is a nice academic exercise to hypothesize that the license plate program is a governmental
program to disseminate through private volunteers all of the state’s various messages, but it seems to me to be a
conclusion that only judges banished to our ivory towers and shut off from the real world could reach. See also Children
First Foundation, 2006 WL 544502 (holding that no reasonable person would believe that the government speech
doctrine permits viewpoint discrimination in the specialty license plate context).
No. 04-6393               Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                        Page 12


Veterans, Inc. v. Commissioner of the Va. Dep’t. of Motor Vehicles, 288 F.3d 610, 622 (4th Cir.
2002) (noting that where private speech is at issue, restrictions must be viewpoint neutral regardless
of type of forum); Planned Parenthood of South Carolina, Inc. v. Rose, 361 F.3d 7865(4th Cir. 2004)
(same). The organizations with specialty license plates are numerous and diverse. The majority
claims, however, in concluding that all of the license plates are pure government speech, that “there
is nothing implausible about the notion that Tennessee would use its license plate program to convey
messages regarding over one hundred groups, ideologies, activities,     and colleges.” There may be
nothing implausible about the majority’s concept in the abstract;6 here, however, the evidence is
clear that Tennessee wished to create a forum for private speakers. It cannot be ignored that the
license plates represent a wide-array of viewpoints, some arguably conflicting, and many not
germane to any governmental interest. See Legal Services Corp., 531 U.S. at 543 (“And in
Rosenberger, the fact that student newspapers expressed many different points of view was an
important foundation for the Court’s decision to invalidate viewpoint-based restrictions.”) (citing
Rosenberger, 515 U.S. at 836); Sons of Confederate Veterans, Inc. v. Commissioner of the Va.
Dep’t. of Motor Vehicles, 305 F.3d 241, 242-43 (4th Cir. 2002) (Williams, J., concurring in the
denial of rehearing en banc) (“In essence, the Commonwealth has opened its license plates to myriad
private speakers but wishes to restrict the message one of those speakers would express based on
its disagreement with the viewpoint contained therein.”).
        In addition to acknowledging the viewpoints already expressed in the forum, it is helpful to
look at how Tennessee actually operates the forum in practice. First, the State’s own application for
a “personalized,” “specialty,” or “special” license plate advertises, “SHOW YOUR SCHOOL
SPIRIT” (emphasis added) and “SUPPORT YOUR CAUSE AND COMMUNITY.” (emphasis
added). It does not say, “SUPPORT THE GOVERNMENT’S MESSAGE.” Additionally, a June
22, 2005 press release from the Governor’s office informs that the state “currently issues nearly 150
different license plates to reflect drivers’ special interests, 7such as schools, wildlife preservation,
parks, the arts and children’s hospitals.” (emphasis added).

         5
          The plates include for “Clubs/Groups”: Alpha Kappa Alpha, Alpha Phi Alpha, Delta Sigma Theta, Ducks
Unlimited, Fraternal Order of Police, Int’l Assoc. of Firefighters, Kappa Alpha Psi, Mothers Against Drunk Driving,
Masons, Omega Psi Phi, Phi Beta Sigma, Tennessee Police Benevolent Association, and Zeta Phi Beta. Under
“Military/Veterans”: Bosnia Veteran, Bronze Star Meritorious, Bronze Star Valor, Desert Storm Veteran, Disabled
Veteran, Enemy Evadee, Handicapped Veteran, Honorably Discharged Veteran, Korean War Veteran, Legion of Valor,
Medal of Honor, Military, National Guard, Pearl Harbor Survivor, Prisoner of War, Purple Heart, Silver Star, Vietnam
Veteran, and WWII Veteran. Collegiate Plates include: Alabama, APSU, Arkansas, Auburn, Belmont, Bryan College,
Carson-Newman, Clemson University, Cumberland, ETSU, Florida State, Freed-Hardeman, Georgia Tech, Indiana,
Kentucky, King College, Lane College, Lee University, LeMoyne-Owen, Lipscomb University, Maryville College,
Memphis, Milligan College, Mississippi State, MTSU, Penn State, Purdue University, Rhodes, Tennessee Tech,
Tennessee Wesleyan, Trevecca Nazarene, TSU, Tusculum College, Union, University of Florida, University of
Mississippi, University of the South, UT-Chattanooga, UT-Generic, UT-Knoxville, UT-Martin, Vanderbilt, and Virginia
Tech. Miscellaneous plates include: American Eagle Foundation, Agriculture, Animal Friendly, Antique,
Automobile/Motor Home, Children First, Consular, East Tennessee Children’s Hospital, Environmental, Fish and
Wildlife Species - Bear, Fish and Wildlife Species - Turkey, Friend of the Smokies, Helping Schools, Le Bonheur
Children’s Medical Center, Prince Hall Masons, Radnor Lake, Sons of Confederate Veterans, Sportsman, St. Jude,
Tennessee Arts Commission (Cat, Fish, or Rainbow), Tennessee Walking Horse, U.S. Olympic, UT Football
Championship, Lady Vols Championship, Vanderbilt Children’s Hospital, and Watchable Wildlife. See Tennessee
Department of Safety, Speciality Plates Main Menu, available at http://state.tn.us/safety/plates.html (last visited March
10, 2006). See also Tenn. Code Ann. § 55-4-202.
         6
          I wonder whether there is a number at which the majority would concede that private speech is at work.
Maryland has approximately 500 different specialty license plates. Would that be enough to demonstrate that the state
is encouraging private speech?
         7
          It is also curious that the government, if it wished to speak and promote a message, would first require at least
1,000 individuals to pay the government before it agreed to disseminate the message. See also Sons of Confederate
Veterans, 288 F.3d at 620 (“If the General Assembly intends to speak, it is curious that it requires the guaranteed
No. 04-6393               Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                        Page 13


        I would contrast specialty plates with Tennessee’s own plates where it does intend to convey
a governmental message. For example, a new Tennessee plate issued in January 2006 was issued
because “[Governor] Bredesen felt strongly [that the plate] should reflect the natural beauty of the
state.” Press Release, available at http://tennessee.gov/safety/newsreleases/newplate.htm (last
visited March 10, 2006). Bredesen stated that he wanted “this new plate to reflect the magnificence
of our state, as well as to serve as a symbol of the pride Tennesseans feel to live on such a beautiful
land.” That same press release notes that “[t]he Tennessee Department of Safety issues
approximately 5.4 million passenger auto plates each year . . . . In addition, the state currently issues
nearly 150 different license plates to reflect drivers’ special interests, such as schools, wildlife
preservation, parks, the arts and children’s hospitals.” Id.
        Although there may be nothing “implausible” about a government establishing a license plate
program in order to promote purely governmental messages, I believe the majority ignores the
reality of the situation here — Tennessee is not promoting its own messages, but rather has
“expend[ed] funds [or provided governmental property in the form of the license plate itself] to
encourage a diversity of views from private   speakers.” Legal Services Corp., 531 U.S. at 542
(quoting Rosenberger, 515 U.S. at 834).8 In this case, “[a] page of history is worth a volume of
logic.” N.Y. Trust Co. v. Eisner, 256 U.S. 345, 349 (1921) (Holmes, J.).
         B.       The majority errs by applying the compelled speech/subsidy doctrine in a case where
                  nothing is compelled.
       Aside from having mischaracterized the purpose of the specialty license plate program, the
majority also applies the wrong First Amendment doctrine. For purposes of the Tax Injunction Act
inquiry, the majority properly concludes that the payments for specialty license plates are voluntary
and not compelled. Nevertheless, when it turns to the merits of the First Amendment inquiry, the
majority ironically treats this case as if it were a compelled speech or compelled subsidy case. I part
ways with the majority because it I do not agree that Johanns v. Livestock Mktg. Ass’n, 125 S. Ct.
2055 (2005) is controlling, and the majority relies almost exclusively on Johanns. The majority
apparently takes Johanns to mean that the sleeping doctrine of “government speech” has been
awakened and now controls all First Amendment analysis. I disagree.
        Johanns is a case that addresses compelled subsidies — that is, the government forced
someone to give it money to pay for speech. In Johanns, the Supreme Court described the “two
categories of [compelled speech] cases.” Id. at 2060. The first category is true compelled speech
cases — i.e., cases where “an individual is obliged personally to express a message he disagrees
with, imposed by the government.” Id. In this category, the Court has taken a strong stand and
invalidated “outright compulsion.” Id.; see West Virginia Bd. of Ed. v. Barnette, 319 U.S. 624


collection of a designated amount of money from private persons before its ‘speech’ is triggered.”). In fact, in this case,
Tennessee does not expend any funds of its own. The entire license plate is funded by the private purchasers. All that
Tennessee provides is the medium — the actual metal license plate — for the groups to design and display their
messages. And in providing this medium, the government has created a means by which favored groups can promote
their messages and raise funds, but the government has prevented a disfavored group from having the same access to
the forum. Contrary to the majority’s suggestion, however, adopting this approach does not mean that the state has to
authorize a plate for every individual or group that requests one. The state may adopt reasonable and viewpoint neutral
regulations to administer the license plate program in a manner consistent with the program’s objectives.
         8
           Although I would not necessarily find the following points controlling, there is also additional support for my
conclusion that the messages are not governmental in nature. Many of the messages are not germane to governance (for
example, the plates promoting antiques, numerous out-of-state universities, Ducks Unlimited, and various others). The
Fellowship of Christian Athletes may beg other First Amendment questions if it is promoted by the government. I would
also question whether Tennessee wishes to promote the Sons of Confederate Veterans plate, bearing the Confederate
Flag as its design. I find it telling that in this appeal, the state did not claim to be “promoting” these messages.
No. 04-6393               Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                       Page 14


(1943) (prohibiting state from requiring schoolchildren to recite the Pledge of Allegiance while
saluting the American flag, on pain of expulsion); Wooley v. Maynard, 430 U.S. 705 (1977) (holding
that requiring the plaintiffs to bear the state’s motto, “Live Free or Die,” was impermissible
compulsion of expression). The second category of cases is compelled subsidy cases — that is,
cases “in which an individual is required by the government to subsidize a message he disagrees
with.” Johanns, 125 S. Ct. at 2060. There are two subcategories to the compelled subsidy cases:
(a) compelled subsidies to support a private entity’s political message, see Keller v. State Bar of
Cal., 496 U.S. 1 (1990); Abood v. Detroit Bd. of Ed., 431 U.S. 209 (1977), and (b) compelled
subsidies to support the government’s message. It is in this subcategory — compelled subsidies to
support the government’s message — that Johanns fits.9 Thus, in compelled subsidy cases, the
determinative issue is whether the speech is the government’s (which is immune from First
Amendment challenge) or a private entity’s speech, which is unconstitutional, see Keller, 491 U.S.
1; Abood, 431 U.S. 209.
        The reason is simple when one thinks of what the First Amendment harm is in each situation.
When there is a compelled subsidy, the harm is being forced to give the government money to pay
for someone else’s message. When that message is another private message (despite tangential
government involvement), the First Amendment is violated. See Keller, 496 U.S. 1; Abood, 431
U.S. 209; see also 5 The Founders’ Constitution, § 37, A Bill for Establishing Religious Freedom,
p. 77 (1987), codified in 1786 at Va. Code Ann. § 57-1 (Lexis 2003) (where in 1779, Thomas
Jefferson wrote that “to compel a man to furnish contributions of money for the propogation of
opinions which he disbelieves, is sinful and tyrannical”). When the message is the government’s
own, however, the harm is alleviated for First Amendment purposes. This is because, of course, the
government must be able to tax and spend in order to function. See Board of Regents of Univ. of
Wis. Sys. v. Southworth, 529 U.S. 217, 229 (2000) (“The government, as a general rule, may support
valid programs and policies by taxes or other exactions binding on protesting parties. Within this
broader principle it seems inevitable that funds raised by the government will be spent for speech
and other expression to advocate and defend its own policies.”); see also Keller, 496 U.S. at 12-13
(“If every citizen were to have a right to insist that no one paid by public funds express a view with
which he disagreed, debate over issues of great concern to the public would be limited to those in
the private sector, and the process of government as we know it radically transformed.”). The First
Amendment harm in this case, however, has nothing to do with being forced to speak or to subsidize
a message. Rather, the harm is being denied the opportunity to speak on the same terms as other
private citizens within a government sponsored forum. In this situation, whether the particular
Choose Life message is the government’s      own or private speech, the First Amendment harm is not
alleviated for the persons denied access.10 Thus, the government speech doctrine, a la Johanns, is
not the determinative question in this case. The specialty license plate issue at hand does not involve
compelled speech. It does not involve a compelled subsidy for a private entity. And, it does not
involve a compelled subsidy to support a government message.
       The majority here, however, extrapolates the so-called government speech doctrine from the
compelled subsidy context of Johanns, and applies it, apparently, without limit, in all First
Amendment cases. I disagree with this approach. First, if the majority’s analysis applied to
Barnette, Wooley, Keller, and Abood, the outcomes of all of those cases certainly could have been

         9
           See also United States v. United Foods, Inc., 533 U.S. 405, 411 (2001) (“First Amendment values are at
serious risk if the government can compel a particular citizen, or a discrete group of citizens, to pay special subsidies
for speech on the side that it favors . . .”).
         10
            This is particularly why the question is not whether a hypothetically government-sponsored message itself
“creates” a forum. When the majority answers “no” to the misleading question it poses, the proper First Amendment
question is still not answered because there are another one-hundred fifty other private speakers in the broader license
plate forum.
No. 04-6393                Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.                          Page 15


different. The majority here found several facts relevant to its decision. First, the government
“crafted” the message. The same could be said in the earlier cases. The Pledge of Allegiance is the
government’s message. New Hampshire’s government “crafted” its own motto. Based on the
majority’s broad interpretation of government involvement in speech, the fact that the government
compelled membership and dues payments in Keller and Abood, could be interpreted to fall within
the majority’s understanding of government speech. The government had ultimate control over all
of these messages. In each of those cases, the facts the majority found relevant here would indicate
that the message was the government’s own. But, this was not the approach the Supreme Court
took, and I would not take it here either, because it ignores the First Amendment interests at issue.
        The government speech doctrine, as it is used in Johanns, is more appropriately utilized in
the compelled subsidy context, where who is speaking is determinative, and if it is the government,
consistent with its broad taxing authority, that speech is immune from First Amendment challenge.
Johanns, 125 S. Ct. at 2068 (Souter, J., dissenting) (“[T]he Government argues here that the beef
advertising is its own speech, exempting it from the First Amendment bar against  extracting special
subsidies from those unwilling to underwrite an objectionable message.”).11 Thus, if the plaintiffs
here, who presumably disagree with the “Choose Life” message, were compelled to subsidize the
production12and distribution of “Choose Life” license plates, then Johanns would be on all fours with
this case.     We face an entirely different situation, however, and therefore Johanns is not
determinative.
         C.        The “government speech” doctrine does not permit viewpoint discrimination when
                   the government encourages a diversity of views from private speakers.
        The Supreme Court’s precursor cases to Johanns, Rust v. Sullivan, 500 U.S. 173 (1991) and
Legal Services Corp., are instructive, as well as the Court’s viewpoint discrimination cases. The
majority briefly considers Rust, but misinterprets its holding and improperly applies it to this case.
In Rust, Congress established Title X of the Public Health Service Act, “which provides federal
funding for family planning services.” Id. at 178. The Act authorizes the Secretary of the
Department of Health and Human Services to “make grants to and enter into contracts with public
or nonprofit private entities to assist in the establishment and operation of voluntary family planning
projects which shall offer a broad range of acceptable and effective family planning methods and
services.” Id. (quoting 42 U.S.C § 300(a)). Thus, in Rust, Congress established a federal program



         11
             Justice Souter noted that while the government speech doctrine is in its early stages of development, two
points are clear: “The first point of certainty is the need to recognize the legitimacy of government’s power to speak
despite objections by dissenters whose taxes or other exactions necessarily go in some measure to putting the offensive
message forward to be heard.” Id. at 2070 (Souter, J., dissenting); id. (discussing government’s need to avoid “heckler’s
veto of any forced contribution”). “The second fixed point of government-speech doctrine is that the First Amendment
interest in avoiding forced subsidies is served, though not necessarily satisfied, by the political process as a check on
what government chooses to say.” Id. at 2070-71 (Souter, J., dissenting); id. at 2071 (discussing “[t]he adequacy of the
democratic process to render subsidization of government speech tolerable”). Johanns is very clearly about targeted
assessments and forcing those who disagree with a particular message to fund it.
         12
            The majority is mistaken therefore, in reading Johanns as a watershed First Amendment case. It may be a
watershed compelled subsidy case, but it is not revolutionary and does not transform all First Amendment doctrine. The
Johanns dissent is instructive on this point. The contention was not over whether the government can ever compel a
subsidy for its own message — it can — but over the concept of transparency. That is, when the government speaks,
must it identify itself clearly as the speaker? Id. at 2069 (Souter, J., dissenting) (“The error is not that government speech
can never justify compelling a subsidy, but that a compelled subsidy should not be justifiable by speech unless the
government must put that speech forward as its own.”); id. at 2072 (asserting that transparency requires knowing whether
“Uncle Sam is the man talking behind the curtain”); id. at 2073 (“It means nothing that Government officials control the
message if that fact is never required to be made apparent to those who get the message, let alone if it is affirmatively
concealed from them.”).
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.         Page 16


which allowed the Secretary to provide grants to family planning projects that complied with the
terms of the grants.
        The Court rejected the plaintiffs’ First Amendment claim stating that “[t]he Government can,
without violating the Constitution, selectively fund a program to encourage certain activities it
believes to be in the public interest, without at the same time funding an alternative program which
seeks to deal with the problem in another way.” Id. at 193; id. (noting that the government “has
merely chosen to fund one activity to the exclusion of the other”). Thus, restrictions imposed upon
federal grants, are permissible in certain circumstances when simply “designed to ensure that the
limits of the federal program are observed.” Id.; but see Legal Services Corp., 531 U.S. 533. The
Court characterized the case, not as one where the government seeks to suppress an idea, but rather
a “prohibition on a project grantee or its employees from engaging in activities outside of the
project’s scope.” Rust, 500 U.S. at 194. Thus, “when the Government appropriates public funds
to establish a program it is entitled to define the limits of that program.” Id.
        The Court focused on the fact that the program at issue involved a federal subsidy. Id. at 199
n.5 (“First, Title X subsidies are just that, subsidies.”). Consequently, the complaining parties in
Rust could simply have declined to accept federal assistance. But, by voluntarily accepting federal
monies, “a recipient voluntarily consents to any restrictions placed on any matching funds or grant-
related income.” Id.
         Contrary to the majority’s insinuation here, the holding of Rust is not limitless and the
Supreme Court itself explicitly stated as much. The Court stated that its holding was “not to suggest
that funding by the Government, even when coupled with the freedom of the fund recipients to speak
outside the scope of the Government-funded project, is invariably sufficient to justify Government
control over the content of expression.” Id. at 199. Accordingly, the Court “has recognized that the
existence of a Government ‘subsidy,’ in the form of Government-owned property, does not justify
the restriction of speech in areas that have ‘been traditionally open to the public for expressive
activity.’” Id. at 199-200 (quoting United States v. Kokinda, 497 U.S. 720, 726 (1990) (additional
citations omitted)). It proves too much to suggest, as the majority does, that any government
involvement in speech turns that speech into government speech immune from First Amendment
restrictions. Thus, Tennessee’s license plate program falls not within the broader holding of Rust,
but within the Court’s caveat that the government, despite some involvement and despite providing
a subsidy of sorts (here, providing the license plates for the messages), may not restrict speech in
areas it has designed to facilitate private speech.
         The Court later resolved a similar question in Legal Services Corp. v. Velazquez, 531 U.S.
533 (2001), where it addressed the Legal Services Corporation Act. The Act established the Legal
Services Corporation whose “mission is to distribute funds appropriated by Congress to eligible
local grantee organizations ‘for the purpose of providing financial support for legal assistance in
noncriminal proceedings or matters to persons financially unable to afford legal assistance.’” Id.
at 536 (quoting 42 U.S.C. § 2996b(a)). The grants provided contained a restriction that prohibited
“legal representation funded by recipients of LSC moneys if the representation involves an effort
to amend or otherwise challenge existing welfare law.” Id. at 536-37. The plaintiffs challenged the
restriction, arguing that it constituted impermissible viewpoint discrimination in violation of the
First Amendment. The United States relied upon Rust v. Sullivan.
        The Court noted that in Rust, it “did not place explicit reliance on the rationale that the
counseling activities of the doctors under Title X amounted to governmental speech” but “when
interpreting the holding in later cases, however, [the Court] ha[s] explained Rust on this
understanding.” Id. at 541. The Court acknowledged that viewpoint based funding decisions can
be sustained where “the government is itself the speaker” or, “like Rust” where the government
“used private speakers to transmit specific information pertaining to its own program.” Id. (citations
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.           Page 17


and quotations omitted). The majority here latches onto the idea that Tennessee is using private
speakers to disseminate its Choose Life message — that is, the license plate program is “like Rust.”
As I have discussed above, however, Rust included a caveat that the majority fails to acknowledge.
Because of that failure, the majority does not properly characterize the specialty license plate
program, and it does not properly consider whether the specialty license plate forum has been
traditionally open to the public for expressive activity. Rust, 500 U.S. at 199-200.
         As the Supreme Court held, contrary to the majority’s belief here, “[n]either the latitude for
government speech nor its rationale applies to subsidies for private speech in every instance,
however. As we have pointed out, ‘[i]t does not follow . . . that viewpoint-based restrictions are
proper when the [government] does not itself speak or subsidize transmittal of a message it favors
but instead expends funds to encourage a diversity of views from private speakers.’” Id. at 542
(quoting Rosenberger, 515 U.S. at 834). Distinguishing Legal Services Corp. from Rust, the Court
stated that “the salient point is that, like the program in Rosenberger, the LSC program was designed
to facilitate private speech, not to promote a governmental message.” Id. So too, the salient point
here is that the license plate program was designed to facilitate private speech and to encourage a
diversity of viewpoints from private speakers, not to promote a governmental message. “The state
would argue that its viewpoint discrimination is permissible, because its license plates constitute
pure government speech. But the speech here only becomes speech by virtue of a citizen’s choice.”
Planned Parenthood of South Carolina v. Rose, 373 F.3d 580 (4th Cir. 2004) (Wilkinson, J.,
concurring in the denial of rehearing en banc); see also Women's Emergency Network v. Bush, 323
F.3d 937, 945 n.9 (11th Cir. 2003) (“Furthermore, the program is structured to benefit the
organizations that apply for and sponsor the plates, not the State itself. We fail to divine sufficient
government attachment to the messages on Florida specialty license plates to permit a determination
that the messages represent government speech.”). The majority dodges this point by looking at the
license plate program as if the Choose Life license plate were the only plate in the entire state of
Tennessee. That way, the majority characterizes the Choose Life plate as an isolated instance of a
government message disseminated by private volunteers without considering the program as a
whole. If we think of each individual license plate in a vacuum, each one can be reasonably
characterized as a government message. But, in order to properly characterize the specialty license
plate program for First Amendment purposes, we cannot view each license plate in isolation. I
suggest that when opening one’s eyes to the license plate program as a whole, it is evident that the
government has created a program to encourage a diversity of views and messages from private
speakers.
                                                  II.
        With the preceding First Amendment doctrine issues in mind, I would hold that Tennessee
created a forum to encourage a diversity of viewpoints from private speakers and therefore the
Constitution requires viewpoint neutrality. In Rust, “the government did not create a program to
encourage private speech but instead used private speakers to transmit specific information
pertaining to its own program.” Rosenberger, 515 U.S. at 833 (describing Rust). This is not a Rust
case despite the majority framing it as such. See also Sons of Confederate Veterans, 305 F.3d at 246
(Luttig, J., respecting the denial of rehearing en banc) (“When a special license plate is purchased,
it is really the private citizen who engages the government to publish his message, not the
government who engages the private individual to publish its message, as in cases like Rust v.
Sullivan[] and Wooley v. Maynard, for example.”).
         The specialty license plate program itself has been open and available to a wide-range of
private speakers to promote their own messages. The government’s participation in the process by
providing the actual license plate “in the form of Government-owned property, does not justify the
restriction of speech in areas that have been traditionally open to the public for expressive activity.”
Legal Services Corp., 533 U.S. at 199-200 (internal quotation marks and citation omitted).
No. 04-6393           Am. Civil Liberties Union of Tenn., et al. v. Bredesen, et al.           Page 18


Moreover, the government speech rationale does not apply whenever the government somehow has
its hands or its money involved. “It does not follow . . . that viewpoint-based restrictions are proper
when the [government] does not itself speak or subsidize transmittal of a message it favors but
instead expends funds to encourage a diversity of views from private speakers.” Id. at 542 (quoting
Rosenberger, 515 U.S. at 834); see also Sons of Confederate Veterans, 305 F.3d at 246 (Luttig, J.,
respecting the denial of rehearing en banc) (“No one, upon careful consideration, would contend
that, simply because the government owns and controls the forum, all speech that takes place in that
forum is necessarily and exclusively government speech. Such would mean that even speech by
private individuals in traditional public fora is government speech, which is obviously not the
case.”).
         Finally, I also cannot subscribe to my colleagues’ melodramatic doomsday predictions about
what would occur should we hold that the Constitution requires that Tennessee’s specialty license
plate program be viewpoint neutral. The majority claims that viewpoint neutrality will require the
state to issue Ku Klux Klan and American Nazi Party specialty license plates. The simple answer
in response to this suggestion is: Well of course that’s true if viewpoint neutrality means anything.
That is the same reason that Tennessee cannot prevent the KKK or Nazi Party from getting parade
licenses on the same terms as other groups and the same reason that Tennessee cannot prevent these
groups from espousing their views in the town squares.
         Additionally, what my colleagues seem to miss, is the fact that Tennessee already authorizes
a Sons of Confederate Veterans license plate bearing the emblem of the Confederate Flag. To some,
the Confederate flag is a symbol of pride in one’s heritage. See Sons of Confederate Veterans, 305
F.3d at 242 (Wilkinson, C.J., concurring in the denial of rehearing en banc) (noting that some people
“view the Confederate flag as symbolically celebrating their line of descent”). To many others,
however, the Confederate flag is a symbol that is just as offensive as the examples my colleagues
put forth. See Storey v. Burns Int’l Security Services, 390 F.3d 760, 763 n.5 (3d Cir. 2004) (“One
of the Confederacy’s key beliefs, as its Constitution readily asserted, was the interminable white
man’s right to own black slaves. The battle flag of the Confederacy, then, [can be interpreted as]
an exclusionary message that stigmatizes blacks as outsiders of the political community.”) (quoting
Alexander Tsesis, The Problem of Confederate Symbols: A Thirteenth Amendment Approach, 75
Temp. L. Rev. 539, 557 (2002) (footnotes omitted)); see also Dixon v. Coburg Dairy, Inc., 369 F.3d
811, 822-24 (4th Cir. 2004) (en banc) (Gregory, J., concurring) (“Moreover, common sense suggests
that such problems are not readily resolved merely because symbols such as a Confederate flag may
be accompanied with slogans such as ‘heritage not hate,’ because a symbol’s significance often lies
‘in the eye of the beholder.’ [T]o its supporters at the time of its creation as well as some proponents
today . . . the Confederate flag undeniably represented, and represents, support for slavery, . . . and
opposition to the Republic.”). The majority’s invocation of KKK and Nazi Party license plates is
a red herring.
        Moreover, Tennessee can constitutionally maintain viewpoint neutral regulations, such as
the one already in place requiring at least 1,000 paid specialty plate orders before a plate is issued.
See Good News Club, 533 U.S. at 106-07 (discussing the difference between subject matter
regulations and viewpoint discrimination). If the KKK and Nazi Party are able to pull together
1,000 proud, dues-paying members, who wish to display such license plates on their cars, however,
they are entitled to do so the same as the Sons of Confederate Veterans, Penn State Alumni, antique
afficionados, and members of pro-life and pro-choice organizations. There is also no evidence that
the doomsday scenario the majority predicts has occurred in the Fourth Circuit. The government
has not ceased to function. The state governments are not inundated with frivolous license plate
proposals. The roads are not overcrowded with KKK license plates and license plates advocating
reckless pet breeding.
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       In raising such examples as my colleagues do here, they seem to forget about the core
purpose of the First Amendment. “[T]he First Amendment was not written for the vast majority of
[Tennesseans]. It belongs to a single minority of one.” Sons of Confederate Veterans, 305 F.3d at
242 (Wilkinson, C.J., concurring in the denial of rehearing en banc). That currently disfavored
messages are entitled to First Amendment protection should come as a shock to no one. In this case,
the Choose Life message could easily have been Pro-Choice and the positions of the parties
reversed. See Children First Foundation, 2006 WL 544502 (choose life organization suing state and
arguing that viewpoint neutrality is required in specialty license plate forum); Planned Parenthood
of South Carolina, 373 F.3d at 581 (Wilkinson, J., concurring in the denial of rehearing en banc).
The First Amendment principles, however, remain the same.
                                               III.
        For the foregoing reasons, I would affirm the district court’s decision enjoining the issuance
of the Choose Life license plate.
