
79 Wn.2d 198 (1971)
484 P.2d 405
ROBERT BAKER, Petitioner,
v.
THE CITY SEATTLE et al., Respondents.
No. 41697.
The Supreme Court of Washington, En Banc.
April 22, 1971.
WRIGHT, J.
On July 7, 1967, the plaintiff, Robert Baker, went to the Jackson Municipal Golf Course to play golf. The golf course is owned by the City of Seattle. Plaintiff signed a printed form denominated a "Golf Cart Rental Agreement" and took possession of an electric golf cart manufactured by the Ford Motor Company. The cart was owned and leased by the defendants Billingsley who do *199 business under the trade name of Westweld Metal Works and are engaged in the business of renting out golf carts.
Plaintiff was lessee of the golf cart. When returning the cart, plaintiff alleges the brakes failed and the cart overturned resulting in personal injuries to the plaintiff.
The golf cart rental agreement was as follows:

Although many references are made to, "fine print," the disclaimer of liability is exactly the same size print as the body of the golf cart rental agreement. The disclaimer, *200 about in the middle of the agreement, would have been observed only by reading the entire agreement.
The primary issue is whether one whose business is regularly, at least in part, the leasing of chattels can avoid liability for injuries to customers by placing a disclaimer clause in a standard form rental agreement.
We held in Broderson v. Rainier Nat'l Park Co., 187 Wash. 399, 60 P.2d 234 (1936), that such an agreement was valid. The Broderson case cannot be distinguished from the case at bar. The trial court relied on Broderson in granting a summary judgment of dismissal on the basis of the disclaimer clause in the rental agreement. The Court of Appeals relied on Broderson in affirming, 2 Wn. App. 1003, 471 P.2d 693 (1970).
[1, 2] We now hold Broderson v. Rainier Nat'l Park Co., supra, must be and is hereby expressly overruled, in so far as it holds a plaintiff who has unwittingly signed, "is not thereby relieved from the consequences of his act."
Both the trial court and the Court of Appeals cited Griffiths v. Henry Broderick, Inc., 27 Wn.2d 901, 182 P.2d 18, 175 A.L.R. 1 (1947) and Union Pac. R.R. v. Ross Transfer Co., 64 Wn.2d 486, 392 P.2d 450 (1964). These cases are indemnity contracts rather than disclaimer contracts. Neither Griffiths nor Union Pacific is directly in point.
Public policy dictates that the disclaimer clause placed in the rental agreement in this case is void. In Henningsen v. Bloomfield Motors, Inc., 32 N.J. 358, 403, 161 A.2d 69 (1960) it was said, in part:
Public policy is a term not easily defined. Its significance varies as the habits and needs of a people may vary. It is not static and the field of application is an ever increasing one. A contract, or a particular provision therein, valid in one era may be wholly opposed to the public policy of another. See Collopy v. Newark Eye & Ear Infirmary, 27 N.J. 29, 39, [141 A.2d 276] (1958). Courts keep in mind the principle that the best interests of society demand that persons should not be unnecessarily restricted in their freedom to contract. But they do not hesitate to declare void as against public policy contractual provisions which clearly tend to the injury of *201 the public in some way. Hodnick v. Fidelity Trust Co., 96 Ind. App. 342, 183 N.E. 488 (App. Ct. 1932).
Even though Henningsen involved the sale of a chattel, we do not think a proper distinction can be drawn between the lease or rental of a chattel and the sale of a chattel.
The absence of such a distinction was clearly pointed out in the Florida case of W.E. Johnson Equip. Co. v. United Airlines, Inc., 238 So.2d 98 (Fla. 1970):
The reasons for imposing the warranty of fitness in sales cases are often present in lease transactions. Public policy demands that in this day of expanding rental and leasing enterprises the consumer who leases be given protection equivalent to the consumer who purchases.
Application of the implied warranty of fitness to the lease or bailment for hire situation has received favorable support in many legal periodicals. See, Farnsworth, Implied Warranties of Quality in Non-Sales Cases, 57 Colum. L. Rev. 653 (1957); 4 Willamette L.J. 421 (1967); 10 B.C. Ind. & Com. L. Rev. 127 (1968).
The legislature of this state has announced a public policy with regard to disclaimers of liability in commercial transactions by enacting the Uniform Commercial Code, particularly RCW 62A.2-316(2) and RCW 62A.2-719(1), (3) on sales, which provide:
(2) Subject to subsection (3), to exclude or modify the implied warranty of merchantability or any part of it the language must mention merchantability and in case of a writing must be conspicuous, and to exclude or modify any implied warranty of fitness the exclusion must be by a writing and conspicuous.

(Italics ours.) RCW 62A.2-316(2).
(1) Subject to the provisions of subsections (2) and (3) of this section and of the preceding section on liquidation and limitation of damages,
...
(3) Consequential damages may be limited or excluded unless the limitation or exclusion is unconscionable. Limitation of consequential damages for injury to the person in the case of consumer goods is prima facie *202 unconscionable but limitation of damages where the loss is commercial is not.
(Italics ours.) RCW 62A.2-719(1), (3).
In the instant case, the disclaimer was contained in the middle of the agreement and was not conspicuous. To allow the respondent to completely exclude himself from liability by such an inconspicuous disclaimer, would truly be unconscionable.
Having herein overruled Broderson v. Rainier Nat'l Park Co., supra, it is unnecessary to consider the other assignments of error.
The judgment of the trial court and of the Court of Appeals is reversed and the matter remanded for trial.
HAMILTON, C.J., FINLEY, ROSELLINI, HUNTER, HALE, NEILL, and McGOVERN, JJ., concur.
STAFFORD, J., concurs in the result.
