                   TIRE KINGDOM, INC., a Florida Corporation, Plaintiff-Appellant,

                                                    v.
  MORGAN TIRE & AUTO, INC., a Florida Corporation, d.b.a. Don Olson Tire & Auto Centers, Inc.,
Larry C. Morgan, individually, et al., Defendants-Appellees.

                                              No. 00-11190.
                                     United States Court of Appeals,

                                             Eleventh Circuit.

                                              June 15, 2001.

Appeal from the United States District Court for the Southern District of Florida. (No. 93-08707-CV-KLR),
Kenneth L. Ryskamp, Judge.
Before EDMONDSON, FAY and NEWMAN*, Circuit Judges.

        PER CURIAM:

        Plaintiff Tire Kingdom challenges the district court's award of fees and costs to Defendants
Bridgestone/Firestone, Inc., Morgan Tire and Auto, Inc. and Larry Morgan. We affirm.

                                                     I.
        Plaintiff, a large multi-brand tire dealer in Florida, sued Defendants for alleged violations of the
Lanham Act and state law. Plaintiff alleged that Defendants engaged in "schemes of deceptive trade

practices" through the use of false multi-brand advertising. The scheme allegedly involved advertising
various brands of tires to attract customers to the store and, then, switching those customers to purchase
Firestone tires.

        The district court granted summary judgment for Defendants on the Lanham Act claim and dismissed

without prejudice the state law claims. We affirmed. Tire Kingdom v. Morgan Tire & Auto, 136 F.3d 139

(11th Cir.1998) (Table) (per curium).
        While the merits appeal was pending with this court, Defendants filed for attorney's fees and costs.

The district court granted the motion for fees and costs, but stayed consideration of the amount of the fee

award until we disposed of the then-pending appeal. After we affirmed summary judgment for Defendants,

the district court determined the fee amount and awarded $328,501.59 in fees and $26,417.79 in costs to
defendants Morgan Tire and Morgan and $372,615.00 in fees and $21,953.00 in costs to defendant



    *
     Honorable Jon O. Newman, United States Circuit Judge for the Second Circuit, sitting by
designation.
Bridgestone. The court also awarded interest on the fee award from the date of the initial order granting the

motion for fees to the date of payment.
                                                        II.

        As an initial matter, we address Plaintiff's argument that Defendants failed to file their motions for

fees within 14 days after entry of judgment, as Fed.R.Civ.P. 54(d)(2)(B) requires. The fourteen-day limit

applies "[u]nless otherwise provided by ... order of the court...." Id. The district court relied on local rule 7.3,

which allows a motion for fees to be filed 30 days after judgment. S.D. Fla. L.R. 7.3. Plaintiff argues that

the local rule conflicts with the federal rule and that the federal rule governs. See Fed.R.Civ.P. 83(a)(1)

("Each district court ... may ... make and amend rules governing its practice ... consistent with [these] rules.").
         We recently considered this issue in the context of a local rule from the Northern District of Florida

that permitted a motion for attorney's fees to be filed and served within the time specified in the scheduling

order. See Members First Fed. Credit Union v. Members First Credit Union of Florida, 244 F.3d 806 (11th

Cir.2001). We noted that the district court adopted the local rule pursuant to Fed.R.Civ.P. 83 and concluded

that the local rule governing time to file a fee motion applied. Id. at 807. We likewise conclude that the time

limit set out in local rule 7.3 is an "order of the court" that governs this case. Thus, Defendants timely filed

their motions for fees. See also Jones v. Cent. Bank, 161 F.3d 311, 313 (5th Cir.1998) (concluding 30-day

filing deadline set by local rule applied to motion for attorney's fees); Eastwood v. Nat'l Enquirer, Inc., 123

F.3d 1249, 1257 (9th Cir.1997) (same); Johnson v. Lafayette Fire Fighters Ass'n, 51 F.3d 726, 729 (7th

Cir.1995) (same for 90-day local rule deadline).

                                                        III.
         We now turn to the substantive challenges to the award of fees and costs. We review an award of

attorney's fees and costs for abuse of discretion. See Waters v. Int'l Precious Metals Corp., 190 F.3d 1291,

1293 (11th Cir.1999).

                                                        A.
         Plaintiff first argues that the district court erred in determining that this case is an exceptional case

justifying a fee award under the Lanham Act. See 15 U.S.C. § 1117(a) ("The court in exceptional cases may

award reasonable attorney fees to the prevailing party.") (emphasis added). We have previously said that an

"exceptional case" is one that can be characterized as "malicious, fraudulent, deliberate and willful," Dieter

v. B & H Indus. of S.W. Fla., Inc., 880 F.2d 322, 329 (11th Cir.1989), or one in which "evidence of fraud or
bad faith" exists, Safeway Stores, Inc. v. Safeway Discount Drugs, Inc., 675 F.2d 1160, 1169 (11th Cir.1982).

         Of the five elements necessary to prove a Lanham Act violation, the magistrate judge1 concluded
that Plaintiff could only have established one element: that the goods traveled in interstate commerce. In
granting summary judgment on the Lanham Act claim, the district court concluded that Plaintiff failed to

present "a scintilla of evidence" of materiality or reliance, which the court described as a "fatal[ ] flaw[ ]" to

Plaintiff's claim.2 Also, even at the time of the motion for fees, when Plaintiffs needed only to show that the

case was not "exceptional" for fee purposes, Plaintiff presented no evidence of causation or damages.
        The magistrate judge also noted evidence of bad faith and improper motive on the part of Plaintiff.

For example, Plaintiff had obtained market research and survey information that refuted causation and had

failed to disclose this research and survey evidence to Defendants until one month before the scheduled trial
date. Also, one of Plaintiff's vice-presidents testified that "[i]n 1995, we just took a leap of faith and started

raising our prices in the paper, hoping that there was enough pain and agony out there from the competition

and this lawsuit that maybe prices could go up there where we could show up our performance." (emphasis

added by magistrate judge).
        Plaintiff's failure to present sufficient evidence on four of the five Lanham Act elements, coupled with

evidence of bad faith and improper motive, support the district court's conclusion that this case was an
exceptional case justifying an award of attorney's fees. We cannot say that the district court abused its

discretion in awarding fees.
                                                       B.
         Plaintiff also challenges, on a variety of grounds, the fee amounts awarded to Defendants. After

review of the magistrate judge and district judge's opinions as well as our own review of the record, we

conclude that the district court properly applied the lodestar approach articulated in Norman v. Hous. Auth.

of the City of Montgomery, 836 F.2d 1292 (11th Cir.1988), to determine the fee award under the Lanham Act.

In many instances, the court reduced the amount requested for certain kinds of work or for certain costs. The



    1
     The district court adopted and affirmed the magistrate judge's Report and Recommendation.
    2
     Plaintiff had argued that no evidence of actual deception was required where the advertisements were
false. The district court ultimately rejected that argument, and we affirmed. But even though what was
required to establish this particular element of the Lanham Act claim may have been ambiguous based on
earlier case law, the district court also concluded that none of the challenged advertisements were false,
nor did any of the advertisements "distort, deceive, or mislead" regarding the "nature, quality,
characteristics, or geographic origin" of Defendants' products.
final determination of the fee award was no abuse of discretion.

        We consider only one of Plaintiff's arguments as worthy of discussion: whether the district court
erred in awarding fees based on an hourly rate that exceeded the hourly rate as set in a contract between the

Morgan Defendants and their attorney.

         The Morgan Defendants contracted with their attorneys for a fee of $160 per hour, which was below

the "historical rate" (i.e. the maximum hourly rate requested from a new client). The magistrate judge
considered the fee agreement rate but concluded that the "historical rates more accurately reflect the

prevailing market rate in this legal community for similar services by lawyers of reasonably comparable
skills, experience, and reputation."

         The lodestar approach requires the judge to determine a reasonable hourly rate. And the agreed-upon

billing rate is a strong indication of a reasonable rate. But the agreed-upon fee rate does not necessarily act
as a cap or ceiling in determining the reasonable hourly rate. Instead, as the magistrate judge correctly noted,

an agreed-upon rate is relevant evidence to determine the fee rate, but it is not necessarily determinative. See

Crescent Publ'g Group, Inc. v. Playboy Enter., Inc., 246 F.3d 142, 151 (2d Cir.2001); Getty Petroleum Corp.

v. Bartco Petroleum Corp., 858 F.2d 103, 114 (2d Cir.1988).

         We are mindful that the old Fifth Circuit, in the context of explaining guidelines for district courts
to consider when awarding fees, has said "[i]n no event, however, should the litigant be awarded a fee greater

than he is contractually bound to pay, if indeed the attorneys have contracted as to [that] amount." Johnson

v. Georgia Hwy. Exp., Inc., 488 F.2d 714, 718 (5th Cir.1974). But since Johnson, the Supreme Court has

explained that, at least in the context of contingent fee arrangements, a fee agreement should not place a strict

limit on a fee award. See Blanchard v. Bergeron, 489 U.S. 87, 109 S.Ct. 939, 945-46, 103 L.Ed.2d 67 (1989)

("The trial judge should not be limited by the contractual fee agreement between plaintiff and counsel.").

Instead, the reasonable hourly rate should be determined based on the reasonable worth of services rendered,

so long as the rate results in no windfall for the prevailing party. Id. at 946, 109 S.Ct. 939.

        Here, the district court rejected an hourly rate based on current rates and based on the negotiated rate.

Instead, the judge concluded that the historical rates most accurately reflected the prevailing market rate. The

overall difference between the negotiated rate and the historical rate is less than $1000. That the judge
applied the historical rate instead of the negotiated rate was no abuse of discretion.

        AFFIRMED.
