Filed 3/2/15 Boling v. DTG Operations CA4/3




                      NOT TO BE PUBLISHED IN OFFICIAL REPORTS
California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
or ordered published for purposes of rule 8.1115.


              IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

                                     FOURTH APPELLATE DISTRICT

                                                DIVISION THREE


MARK BOLING,

     Plaintiff and Appellant,                                          G049106

         v.                                                            (Super. Ct. No. 30-2012-00540971)

DTG OPERATIONS, INC.,                                                  OPINION

     Defendant and Respondent.



                   Appeal from a judgment of the Superior Court of Orange County, Franz E.
Miller, Judge. Affirmed.
                   Law Offices of James E. Mahfood and James E. Mahfood; Dale M. Fiola
for Plaintiff and Appellant.
                   Perkins Coie, Michael B. Garfinkle and Joren S. Bass, for Defendant and
Respondent.
                                              INTRODUCTION
                  Mark Boling appeals from the judgment in his action against respondent
DTG Operations, Inc., which operates Dollar Rent A Car (Dollar). Boling sued Dollar
under California’s Unfair Competition Law (UCL) and the Consumer Legal Remedies
Act (CLRA), claiming he was overcharged and misled as to a tax he had to pay on a car
he rented at the Phoenix, Arizona, airport in December 2011. The trial court granted
Dollar’s motion for summary judgment and entered judgment in its favor against Boling.
                  We affirm. Boling did not present evidence to create a triable issue of fact
as to his damages under either the UCL or the CLRA, after Dollar made a prima facie
case that he had not been damaged. Without evidence of damages, Boling does not have
standing to sue under either statute. The court correctly granted summary judgment in
Dollar’s favor.
                                                     FACTS
                  In December 2011, Boling went onto the CarRentals.com website to check
the price of rental cars at the Phoenix airport. After viewing his options, he went to the
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Dollar website to reserve a mid-sized car for 24 hours. The estimated total price quoted
to him on the website included an amount for a tax on car rentals imposed by Maricopa
County, where the Phoenix airport is located. The website identified the county tax
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amount as $0.61. The amount Dollar actually charged was $2.50.




         1
                    Boling stated he traveled to Phoenix to attend his sister’s graduation.
         2
                    The tax is 3.25 percent of the gross proceeds or gross income from the business or $2.50 on each
lease or rental, whichever is more, levied each month. (Arizona Revised Statutes § 5-839.) Dollar interprets the
statute to require an assessment of $2.50 on each rental for which 3.25 percent of the rental amount is lower than
$2.50. In other words, $2.50 is the minimum assessment on each car. Dollar’s website, however, calculated the
assessment at 3.25 percent regardless of the rental amount. Accordingly, the tax on Boling’s low-priced rental as
shown on the website was $1.89 lower than the tax that would have been charged at the airport. The discrepancy
has since been fixed.
                    The tax is imposed on the rental car company, not the consumer. (Arizona Revised Statutes § 5-
839.) The individual rental company decides whether it will pass the tax along to its customers. (See Karbal v.
Arizona Department of Revenue (2007) 215 Ariz. 114, 116-117.)


                                                          2
                 Boling arrived at the Dollar rental booth in Phoenix two-and-a-half hours
before the arrival time stated on his reservation. As a result, his paperwork had to be
redone, because he anticipated keeping the car for more than 24 hours. The new
paperwork charged him over $17 more for the rental in total, including nearly double the
amount of fees and taxes, and correctly reflected the $2.50 county tax charge. Boling
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signed the new agreement as he exited the rental car parking lot.
                 As it happened, Boling returned the car within 24 hours, so he persuaded
the Dollar employee at the check-in station to apply the 24-hour rate. The $2.50 county
tax assessment was one of the items on the final receipt. Boling’s credit card was
charged upon his returning the car.
                 Boling sued Dollar on January 30, 2012, for violations of the UCL and the
CLRA, alleging that the initial representation on the Dollar website about the amount of
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the Maricopa County tax violated both statutes.
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                 Dollar moved for summary judgment on several grounds. The trial court’s
analysis was that the original deal was essentially canceled when Boling arrived early to
pick up his car and thus apparently could not return it within 24 hours to get the low
advertised rate. He agreed to pay more money so that he could return the car later. The
tax Dollar intended to charge him was correctly shown on the new paperwork. When he
managed to return the car within 24 hours after all, Dollar charged him the prior rate, but
with the tax correctly shown.


        3
                 The statement of facts in Boling’s opening brief omits a discussion of the early arrival and its
consequences.
        4
                   Boling’s celeritous filing of a lawsuit against Dollar can perhaps be explained by his nearly 10-
year history as either a plaintiff or plaintiff’s counsel of record in approximately 30 consumer lawsuits.
         5
                   Dollar also demurred on the ground that the UCL and the CLRA do not have extra-territorial
effect. The trial court overruled the demurrer.
                   The court properly overruled the demurrer. If Boling, a California resident, had suffered damage
or lost money or property as a result of making a Dollar car rental reservation in California, the UCL and CLRA
could apply. (See RLH Industries, Inc. v. SBC Communications, Inc. (2005) 133 Cal.App.4th 1277, 1288-1293.) As
we shall see, however, he could not make that showing.


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                                         DISCUSSION
               “A trial court properly grants summary judgment where no triable issue of
material fact exists and the moving party is entitled to judgment as a matter of law.
[Citation.] We review the trial court’s decision de novo, considering all of the evidence
the parties offered in connection with the motion (except that which the court properly
excluded) and the uncontradicted inferences the evidence reasonably supports.
[Citation.] In the trial court, once a moving defendant has ‘shown that one or more
elements of the cause of action, even if not separately pleaded, cannot be established,’ the
burden shifts to the plaintiff to show the existence of a triable issue; to meet that burden,
the plaintiff ‘may not rely upon the mere allegations or denials of its pleadings . . . but,
instead, shall set forth the specific facts showing that a triable issue of material fact exists
as to that cause of action . . . .’ [Citations.]” (Merrill v. Navegar, Inc. (2001) 26 Cal.4th
465, 476.)
               “The court must ‘grant[]’ the ‘motion’ ‘if all the papers submitted show’
that ‘there is no triable issue as to any material fact’ [citation] – that is, there is no issue
requiring a trial as to any fact that is necessary under the pleadings and, ultimately, the
law [citation] – and that the ‘moving party is entitled to a judgment as a matter of law’
[Citation]. The moving party must ‘support[]’ the ‘motion’ with evidence including
‘affidavits, declarations, admissions, answers to interrogatories, depositions, and matters
of which judicial notice’ must or may ‘be taken.’ [Citation.] Likewise, any adverse party
may oppose the motion, and, ‘where appropriate,’ must present evidence including
‘affidavits, declarations, admissions, answers to interrogatories, depositions, and matters
of which judicial notice’ must or may ‘be taken.’ [Citation.] An adverse party who
chooses to oppose the motion must be allowed a reasonable opportunity to do so.
[Citation.] In ruling on the motion, the court must ‘consider all of the evidence’ and ‘all’




                                                4
of the ‘inferences’ reasonably drawn therefrom [citation], and must view such evidence
[citations] and such inferences [citations] in the light most favorable to the opposing
party.” (Aguilar v. Atlantic Richfield Co. (2001) 25 Cal.4th 826, 843.) “[T]he party
moving for summary judgment bears an initial burden of production to make a prima
facie showing of the nonexistence of any triable issue of material fact; if he carries his
burden of production, he causes a shift, and the opposing party is then subjected to a
burden of production of his own to make a prima facie showing of the existence of a
triable issue of material fact.” (Id. at p. 850.)
I.             The UCL Claim
               Business and Professions Code section 17203 provides in pertinent part:
“Any person who engages, has engaged, or proposes to engage in unfair competition may
be enjoined in any court of competent jurisdiction. The court may make such orders or
judgments, including the appointment of a receiver, as may be necessary to prevent the
use or employment by any person of any practice which constitutes unfair competition, as
defined in this chapter, or as may be necessary to restore to any person in interest any
money or property, real or personal, which may have been acquired by means of such
unfair competition.” Business and Professions Code section 17204 provides in pertinent
part, “Actions for relief pursuant to this chapter shall be prosecuted exclusively in a court
of competent jurisdiction by . . . a person who has suffered injury in fact and has lost
money or property as a result of the unfair competition.” The requirement of injury in
fact and lost money or property for private plaintiffs was added by initiative in 2004.
(Californians for Disability Rights v. Mervyn’s, LLC (2006) 39 Cal.4th 223, 228.)
               A private plaintiff must suffer an “economic injury” as a result of the act of
unfair competition in order to have standing to sue. (Kwikset Corp. v. Superior Court
(2011) 51 Cal.4th 310, 323 (Kwikset); Hall v. Time, Inc. (2008) 158 Cal.App.4th 847,




                                                5
854-855, 857 (Hall).) An economic injury can take one of several forms. “A plaintiff
may (1) surrender in a transaction more, or acquire in a transaction less, than he or she
otherwise would have; (2) have a present or future property interest diminished; (3) be
deprived of money or property to which he or she has a cognizable claim; or (4) be
required to enter into a transaction, costing money or property, that would otherwise have
been unnecessary.” (Kwikset, supra, 51 Cal.4th at p. 323; see also Hall, supra, 158
Cal.App.4th at pp. 854-855.) A plaintiff who cannot make this showing, however, lacks
standing to sue under the UCL, even if the defendant did in fact engage in some
“unlawful, unfair or fraudulent business act or practice” or “unfair, deceptive, untrue or
misleading advertising.” (Bus. & Prof. Code, § 17200.)
              The question before us, then, is whether Boling suffered any actual injury
or lost money or property as a result of renting a car from Dollar. What the Dollar
website showed or did not show before Boling got to the Phoenix airport is irrelevant,
because after arriving early, he wanted to change the deal materially. He sought to rent a
car for more than 24 hours, and Dollar agreed to let him do so, provided he agreed to pay
more money. The new rental price was considerably more than the price on the website,
because of the extended rental period. The county tax quoted to him for the new deal was
the tax Dollar actually intended to charge him, and he agreed to pay it, as well as the
other increased charges.
              Upon receiving the new charges, including the increases for the base rental
and the fees and taxes, Boling was not obligated to accept the car on these terms. He
could have refused the terms outright, or he could have done some comparison shopping
on the spot, using the new Dollar offer as the basis of comparison. He was at an airport
location with 12 rental car company desks in one building. He had received accurate
information about the price of his potential Dollar rental, including the total amount of




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taxes, before he had to sign any agreement with Dollar. He had arrived early. He was
well positioned to see whether he could get a better deal from another company.
              The estimated figure quoted to Boling on the Dollar website did not cause
him to lose money or property; it was no longer applicable when he actually entered into
a car rental agreement with Dollar. (See Troyk v. Farmers Group, Inc. (2009) 171
Cal.App.4th 1305, 1350-1351 [plaintiff failed to establish causal link between non-
disclosure and loss of money]; Hall, supra, 158 Cal.App.4th at p. 857 [unfair conduct did
not cause plaintiff to send money to publisher].) Boling does not dispute that the figures
on the receipt he actually signed – and which reflected his actual agreement with Dollar –
were correct at the time he entered into the agreement. And the amount charged to his
credit card – after convincing Dollar to reduce the price when he brought the car back
before time – included and disclosed the amount of the charge for the county tax Dollar
actually assessed on the transaction. The trial court properly granted Dollar’s summary
judgment on this issue.
II.    The CRLA Claim
              The CLRA prohibits a list of “unfair methods of competition and unfair or
deceptive acts or practices” used in the sale or lease of consumer goods or services. (Civ.
Code, § 1770, subd. (a).) A consumer who has “suffer[ed] any damage” as a result of the
prohibited acts or practices can bring an action on his own behalf and also on behalf of
“other consumers similarly situated” who have also been damaged. (Civ. Code, §§ 1780,
subd. (a); 1781, subd. (a).) Thus, “[r]elief under the CLRA is specifically limited to those
who suffer damage . . . .” (Wilens v. TD Waterhouse Group, Inc. (2003) 120 Cal.App.4th
746, 754.)
              Boling sued Dollar under Civil Code section 1770, subdivisions (a)(5) and
(a)(9), which prohibit, respectively, “[r]epresenting that goods or services have
sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities which they
do not have . . . ,” and “[a]dvertising goods or services with intent not to sell them as

                                              7
advertised.” Assuming that a miscalculated tax amount is a representation about a car
rental’s sponsorship, approval, characteristic, ingredients, use, benefit, or quantity; and
assuming that displaying a tax amount on a website constitutes “advertising”; and
assuming Dollar deliberately miscalculated the tax it would charge for renting the car to
Boling, he still has to show that he “suffer[ed] any damages as a result” of the prohibited
act. (Civ. Code, § 1780, subd. (a); see Meyer v. Sprint Spectrum, L.P. (2009) 45 Cal.4th
634, 643 [unlawful practice must “result[] in some kind of tangible increased cost or
burden to consumer”]; Bower v. AT&T Mobility, LLC (2011) 196 Cal.App.4th 1545,
1556 [denial of ability to “shop around” not sufficient to state CLRA cause of action].)
              As with his UCL claim, Boling cannot make the necessary showing. He
did not take Dollar up on the offer presented to him on the website. He did not pay
Dollar anything as a result of that offer. There is also no support for a “bait-and-switch”
argument. The “switch” was initiated by Boling, not Dollar. He entered into a new deal
at his own request – for more money – because he wanted to keep the car for a longer
time. He was accurately informed of the amount of the charges when he entered into the
new deal. When he brought the car back, the deal was changed yet again, as he
persuaded the Dollar employee at the checkout booth to lower the price after he returned
the car early. Once again the charges were accurately displayed to him. We are at a loss
to fault Dollar’s conduct in this regard. It seems quite reasonable to us.
              Unlike UCL damages, CLRA damages are not restricted to lost money or
property. (See Meyer v. Sprint Spectrum, L.P., supra, 45 Cal.4th at p. 640 [CLRA
damages may encompass harms other than pecuniary damages].) Boling, however, did
not identify any damage other than being overcharged for the county tax as a result of the




                                              8
miscalculation on the Dollar website. He did not, for example, state that he would have
foregone his trip to Phoenix and his attendance at his sister’s graduation had he known he
would have to pay an additional $1.89 in taxes. He did not present evidence of other
comparable cars he could have rented for less money.
              Boling appears to be operating under the assumption that the original
reservation from the website was held in suspended animation while he agreed to pay
Dollar for a longer rental period, then signed for and drove away in the car under the
terms of the new agreement. According to Boling’s theory, the suspended reservation
magically came back to life when he returned the car earlier than expected.
              That is not how it works. The reservation was Dollar’s original offer, but
Boling did not accept it. That is, he did not obligate himself to pay Dollar per this offer
                                          6
or even to appear to pick up the car. (Cf. Donovan v. Rrl Corp. (2001) 26 Cal.4th 261,
276 [auto dealer’s offer to sell car accepted when consumer tendered advertised price].)
When he got to Phoenix, he made a counteroffer – same car, longer rental period. Dollar
in turn made its counteroffer – same car, longer rental period, more money. Boling
accepted Dollar’s counteroffer, signing the gate receipt to indicate his acceptance of that
bargain, not the website offer. When he returned the car early, Boling negotiated either a
new deal or a modification of the existing deal, however one wants to look at it. What he
did not do was revive Dollar’s previous offer, which he had never accepted and which, by
making a counteroffer, he had rejected. (See Apablasa v. Merritt & Co. (1959) 176
Cal.App.2d 719, 726 [“[T]erms proposed in an offer must be met exactly, precisely and
unequivocally for its acceptance to result in the formation of a binding contract [citations]
and a qualified acceptance amounts to a new proposal or counteroffer putting an end to
the original offer.”]; Civ. Code, § 1588 [qualified acceptance is new proposal].)




       6
              Dollar did not take Boling’s credit card information for the car reservation made on the website.


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              Boling was unable to present evidence of a triable issue of fact that he had
suffered any damage as a result of the representation of the county tax on the Dollar
website. He paid Dollar pursuant to the deal he made at the Phoenix airport, not the one
Dollar proposed on the website. The charges he actually paid were accurately disclosed
to him at the time. Dollar made no misrepresentations with respect to these charges that
caused Boling any damage. The court properly granted summary judgment on Boling’s
CLRA cause of action.
                                     DISPOSITION
              The judgment is affirmed. Respondent is to recover its costs on appeal.




                                                 BEDSWORTH, ACTING P. J.

WE CONCUR:



ARONSON, J.



THOMPSON, J.




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