               Not for Publication in West's Federal Reporter

          United States Court of Appeals
                      For the First Circuit

No. 12-1347

         MIDDLEBOROUGH VETERANS' OUTREACH CENTER, INC.,

                       Plaintiff, Appellant,

                                    v.

                    PAUL J. PROVENCHER ET AL.,

                      Defendants, Appellees.


          APPEAL FROM THE UNITED STATES DISTRICT COURT
                FOR THE DISTRICT OF MASSACHUSETTS

           [Hon. Joseph L. Tauro, U.S. District Judge]



                                 Before

                      Lynch, Chief Judge,
                       *
               Boudin and Stahl, Circuit Judges.



     Adam M. Bond for appellant.
     Deidre Brennan Regan, with whom Leonard H. Kesten and Brody,
Hardoon, Perkins & Kesten, LLP were on brief, for appellee.


                           January 11, 2013




    *
          Judge Boudin heard oral argument in this matter, and
participated in the semble, but he did not participate in the
issuance of the panel's opinion in this case. The remaining two
panelists therefore issued the opinion pursuant to 28 U.S.C.
§ 46(d).
            STAHL, Circuit Judge. In 2010, appellee Paul Provencher,

the Veterans' Agent for the Town of Middleborough, Massachusetts

("the Town"), wrote letters to local newspapers, advising area

residents    to   exercise      caution     before   donating     to   veterans'

charities that use telemarketing or direct solicitation, and naming

appellant Middleborough Veterans' Outreach Center ("MVOC") and one

other charity.     MVOC claims that, as a result of these letters, it

has experienced difficulty fundraising.              In response, MVOC sued,

alleging that Provencher unjustly singled it out for official

condemnation in violation of the Equal Protection Clause, U.S.

Const. amend XIV, § 1, cl. 4.        The district court granted summary

judgment for Provencher and the Town, and MVOC now appeals.                  We

affirm.

                           I.   Facts & Background

            MVOC, which is based in Middleborough, is a tax-exempt

charitable organization under 26 U.S.C. § 501(c)(3).               It provides

services    to    local     veterans,       including   transportation      and

counseling.       MVOC's President and CEO, Joseph Thomas, is the

organization's "sole service provider" and the person primarily

responsible for soliciting donations.

            Provencher, in his capacity as Middleborough Veterans'

Agent, is tasked with (among other things) furnishing information,

advice, and assistance to veterans to enable them to procure

benefits    related   to     employment,      vocational    and    educational


                                      -2-
opportunities, hospitalization, and medical care.    See 108 Mass.

Code Regs. 12.04 (defining duties of municipal veterans' agents).

           On September 26, 2010, Provencher sent the Taunton Daily

Gazette a letter, which he asked the newspaper to publish, advising

the public to donate to veterans' charities that "will use all of

your donation to help out the causes that are important to you."

The letter explained that MVOC and another charity, Bay State

Vietnam Veterans, had recently been telemarketing and soliciting in

the area, and that Provencher did not "support" any charities that

use "telemarketing or direct contact solicitation except for the

veterans' organizations that do their annual poppy or forget-me-not

drives" (which were not named). The letter suggested that citizens

check with the Commonwealth's Attorney General's Office in order to

determine what percentage of donations each organization used for

veterans' services, as opposed to expenses.   It closed by inviting

readers to call Provencher for further guidance, and was signed

"Paul Provencher, Director of Veterans' Services, Middleborough,

MA."

           The Taunton Daily Gazette did not publish this letter,

but the Middleborough Gazette published an almost identical letter

from Provencher a few days later, under the headline "Letters to

the Editor."1   Further, the Taunton Daily Gazette subsequently ran


       1
          A similar letter from Provencher appeared on the website
www.southcoasttoday.com around the same time; this one did not name
MVOC, focusing instead on Bay State Vietnam Veterans.

                                -3-
an article based on Provencher's letters, headlined "Veterans

services director in Middleboro says telemarketers working for

veterans charities invoked his name."                   The article named MVOC as

one    of     two   groups     implicated        "in    a    'ploy'       that    involves

telemarketers        telling      potential      donors       that    they       work   with

[Provencher] and his office."             The article also included a comment

from       Thomas   on   behalf    of     MVOC,    in       which    he    denied       using

telemarketing       or   "cold     call   solicit[ing]         door-to-door."             The

article reported that Provencher said that the purpose of his

letters "was to point out that many nonprofits say they are helping

veterans but have high administrative costs."

               After the letters were published, MVOC filed suit against

Provencher (in his individual and official capacities) and the Town

under 42 U.S.C. § 1983, claiming that Provencher's actions had

violated the Equal Protection Clause.                       MVOC asserted that the

letters and the article had impeded its fundraising efforts.                              For

example, the Middleborough Council on Aging withdrew permission for

MVOC to use the Council on Aging to sell raffle tickets, citing

concerns "about fundraisers and the amount of money that goes into

administration       versus      direct    help    to       veterans."2          MVOC    also

contended that Provencher's actions violated the Anti-Aid Amendment

to the Massachusetts Constitution, Mass. Const. amend. art. XVIII,


       2
          The Council on Aging and its director were initially
named as defendants below, but the claims against them were
subsequently dismissed via stipulation.

                                           -4-
§ 2, and Mass. Gen. Laws, ch. 268A, § 23(b)(2), although it offered

this argument in an attempt to establish that Provencher's actions

lacked a rational justification, not as the basis for additional

claims.

            The     district   court       granted     summary     judgment   for

Provencher and the Town.          Middleborough Veterans' Outreach Ctr.,

Inc. v. Provencher, No. 11-cv-10688-JLT, 2012 WL 692878 (D. Mass.

Feb. 29, 2012).       The court explained that a class-of-one equal

protection claim (i.e., an equal protection claim not based on

membership in a class or group) requires a plaintiff to show that

she   has   "been    intentionally     treated       differently    from   others

similarly situated and that there is no rational basis for the

difference   in     treatment."      Id.     at   *2 (citation     and   internal

quotation marks omitted).         MVOC failed to make that showing; the

district court found that MVOC was not similarly situated to the

other charities alluded to in Provencher's letters because those

charities used a much higher percentage of their donations to fund

veterans' services.      Consequently, with respect to the distinction

apparently created by Provencher's letters -- charities with high

overheads versus those with low overheads -- MVOC was not similar

to its putative comparators.         See id. at *3-4.      On this rationale,

the district court ruled for Provencher and the Town.                    MVOC now

appeals that judgment.




                                       -5-
                               II.    Analysis

           We review a grant of summary judgment de novo, Baker v.

St. Paul Travelers Ins. Co., 670 F.3d 119, 125 (1st Cir. 2012), and

will affirm if there is no genuine dispute as to any material fact

and the movant is entitled to judgment as a matter of law, see Fed.

R. Civ. P. 56(a).     "Where, as here, we are presented with cross-

motions    for   summary     judgment,      we   'must    view     each    motion,

separately,' in the light most favorable to the non-moving party,

and draw all     reasonable     inferences       in    that   party's     favor."

OneBeacon Am. Ins. Co. v. Commercial Union Assur. Co. of Can., 684

F.3d 237, 241 (1st Cir. 2012) (quoting Estate of Hevia v. Portrio

Corp., 602 F.3d 34, 40 (1st Cir. 2010)).

           In support of its equal protection claim, MVOC attempts

to establish that Provencher's letters created a "classification"

that distinguishes between two "groups" of charities: those that

use "professional solicitors" to raise money and those that do not.

The letters themselves, however, make no reference to professional

solicitors; they discuss only the use of particular solicitation

methods (telemarketing and direct contact at retail stores).                    In

any event, we think the classification issue is beside the point.

MVOC's    core   complaint    is     not    that      Provencher    irrationally

distinguished between charities that use solicitor organizations

and those that do not, but rather that he unjustly "denigrated"

MVOC while simultaneously "endorsing" other charities that, in


                                      -6-
MVOC's eyes, are indistinguishable from itself in the relevant

respects: they are also private, local charitable organizations

that provide free veterans' services and do not employ professional

solicitors.    To the extent that this allegation raises an equal

protection claim at all, it fits best within the class-of-one

rubric, under which an equal protection plaintiff may press a claim

"that she has been intentionally treated differently from others

similarly situated and that there is no rational basis for the

difference    in   treatment,"   even    where   she   does   "not   [show]

membership in a class or group."         Vill. of Willowbrook v. Olech,

528 U.S. 562, 564 (2000) (per curiam).3

          Before we turn to the merits of MVOC's class-of-one

claim, we note an argument that the defendants raise in passing:

that, even if Provencher did irrationally treat MVOC differently

from other, similarly situated charities, no class-of-one claim

would lie here.    We are not unsympathetic to this argument.         As we

have explained before, class-of-one suits serve "an important but

relatively narrow function."      Cordi-Allen v. Conlon, 494 F.3d 245,



     3
          Some, but not all, of our post-Olech decisions have said
that a class-of-one plaintiff must show not only irrational
disparate treatment but also malice, ill will, or some other
motivating animus. Compare Clark v. Boscher, 514 F.3d 107, 114
(1st Cir. 2008), and Tapalian v. Tusino, 377 F.3d 1, 5–6 (1st Cir.
2004), with Toledo v. Sánchez, 454 F.3d 24, 34 (1st Cir. 2006), and
Donovan v. City of Haverhill, 311 F.3d 74, 77 (1st Cir. 2002).
Here, we need not address this requirement because MVOC's claim
would fail regardless. See Cordi-Allen v. Conlon, 494 F.3d 245,
250 n.3 (1st Cir. 2007).

                                   -7-
255 (1st Cir. 2007).        Properly focused, they vindicate the basic

equal   protection      principle       of    "uniform      treatment       of      persons

standing in the same relation to the governmental action questioned

or challenged."        Reynolds v. Sims, 377 U.S. 533, 565 (1964).                         But

they should      not    transform      every       ordinary      misstep   by       a    local

official into      a    violation      of    the    federal      Constitution.             See

Cordi-Allen, 494 F.3d at 255; see also Olech, 528 U.S. at 565

(Breyer, J., concurring).          Further, certain government actions are

ill-suited to judicial oversight under the class-of-one formula.

See Engquist v. Or. Dep't of Agric., 553 U.S. 591, 602 (2008)

(holding the      class-of-one         doctrine      inapplicable       to government

employment      decisions        and    explaining         that     a     "significant"

consideration in Olech and its forebears "was the existence of a

clear   standard       against    which      departures,         even   for     a       single

plaintiff, could be readily assessed").

              Consequently, there may be considerable merit to the

suggestion that, on this record, the Equal Protection Clause does

not   reach    Provencher's        conduct,        which    is    quite    unlike         the

"unfavorable     zoning     decisions,            withholding      of   permits,           and

selective regulatory enforcement" that have served as the basis for

successful class-of-one claims.              Kan. Penn Gaming, LLC v. Collins,

656 F.3d 1210, 1216 (10th Cir. 2011) (internal citations omitted).

Even so, we have consistently declined to address arguments that

are, like this one, not fully developed.                      See United States v.


                                            -8-
Zannino, 895 F.2d 1, 17 (1st Cir. 1990).           Thus, we do not take up

this contention.      Nor need we; as the district court recognized,

MVOC's claim fails even on its own terms.

           A basic requirement of any class-of-one claim is that the

plaintiff must be, with respect to the challenged government

action, situated similarly to persons who were treated differently.

See   Olech,    528   U.S.   at   564;   SBT   Holdings,   LLC   v.    Town   of

Westminster, 547 F.3d 28, 34 (1st Cir. 2008).                Our precedents

"place the burden on the plaintiff . . . to show such identity of

entities and circumstances to a high degree."              Rectrix Aerodrome

Ctrs., Inc. v. Barnstable Mun. Airport Comm'n, 610 F.3d 8, 16 (1st

Cir. 2010).     MVOC does not clear this threshold.

           The district court concluded, and the parties appear to

agree,   that    MVOC's      relevant    comparators   are   the      charities

identified in this sentence of Provencher's letters: "I . . . do

not support any organization that uses telemarketing or direct

contact solicitation except for the veterans' organizations that do

their annual poppy or forget-me-not drives." Although not named in

the letters, these charities are identified by the parties as the

Disabled American Veterans, the Veterans of Foreign Wars, and the

American Legion. Unlike MVOC, these charities were not the subject

of Provencher's warning.          The question thus becomes what traits

MVOC must share with these charities to be similarly situated with

regard to Provencher's disclaimer of "support."


                                        -9-
          As to that question, we think that a fair reading of the

letters, in toto, reveals that the relevant characteristic is the

amount of money a charity uses directly for veterans' services, as

opposed to administration or fundraising.     The letters' stated

"purpose . . . is to ask [readers] to make donations to local

organizations . . . that will use all of [the] donation[s] to help

out the causes that are important to [them]."    Provencher warned

readers that "[t]here are a lot of administrative costs associated

with telemarketing and direct contact solicitation and more than

likely less than 20% of the money raised helps the cause you are

being solicited for."     MVOC contends that, as used here, "the

cause" must mean "the charity," which would make MVOC similarly

situated to any charity that (like MVOC) eschews professional

solicitors, because 100% of donations would go to "the cause . . .

solicited for."   In a vacuum, that reading might be plausible, but

we think it does not account for the context of this language's

use.   Rather, we think that Provencher's overarching concern, as

evinced by his invitation to readers to investigate how much money

a charity uses for "actually assisting veterans," was steering

donations toward charities "that will use all of [the] donation[s]

to help" veterans. Consequently, as the district court put it, for

MVOC to establish that it is relevantly similar to the other

charities alluded to in the letters, "it must show that a similar

percentage of its charitable donations [is] used to aid veterans,


                               -10-
as opposed to being used for administrative costs or overhead."

2012 WL 692878, at *3.

          This, MVOC cannot do. It has offered no evidence showing

the proportion of total revenue used for direct veterans' aid by

the other charities.     Instead, it has merely objected to the

defendants' evidence on this point (gleaned from the website

www.charitynavigator.com) as unauthenticated and incompetent.4

But, as the party bearing the burden of proof on the elements of

its class-of-one claim, MVOC cannot fend off, much less earn,

summary judgment simply by attempting to disqualify the defendants'

evidence, where the result would be no evidence probative of

similarity.   See Nebraska v. Wyoming, 507 U.S. 584, 590 (1993);

Plumley v. S. Container, Inc., 303 F.3d 364, 368 (1st Cir. 2002);

cf. Srail v. Vill. of Lisle, Ill., 588 F.3d 940, 945 (7th Cir.

2009) (noting that the class-of-one doctrine's similarly situated

requirement   "necessarily   requires   a   challenger   to   introduce

evidence of similarly situated persons").      Consequently, even if

MVOC is right that we may not consider the defendants' evidence,

the result is "a complete failure of proof concerning an essential

element of" MVOC's class-of-one claim.         See Celotex Corp. v.



     4
          As the district court described, the defendants' evidence
showed that the other charities put a much higher proportion of
their income toward direct veterans' aid than does MVOC, which had
only 13.5% of its total contributions left for direct aid after
paying its expenses and Thomas's salary in 2009.       See 2012 WL
692878, at *4.

                                -11-
Catrett, 477 U.S. 317, 322 (1986). Accordingly, the district court

properly granted summary judgment for the defendants.5

                        III.   Conclusion

          For the foregoing reasons, we affirm.




     5
          Because MVOC has failed to establish a necessary element
of its class-of-one claim, we need not address whether Provencher
would be entitled to qualified immunity, or whether the Town could
be held liable for his actions under Monell v. New York City
Department of Social Services, 436 U.S. 658 (1978).

                               -12-
