
406 F.Supp.2d 175 (2005)
VICTOR G. REILING ASSOCIATES AND DESIGN INNOVATION, INC., Plaintiffs,
v.
FISHER-PRICE, INC., Defendant.
No. 3:03 CV 222(JBA).
United States District Court, D. Connecticut.
December 15, 2005.
*176 *177 Edmund J. Ferdinand, III, Jessica Lee Elliott, Russell D. Dize, Grimes & Battersby, Norwalk, CT, Richard E. MacLean, Paul & Bayer, Wilton, CT, for Plaintiffs.
*178 Bradford S. Babbitt, Michael J. Kolosky, Robinson & Cole, Hartford, CT, Jodyann Galvin, Robert J. Lane, Jr., Hodgson Russ LLP, Buffalo, NY, William E. Wallace, Milbank, Tweed, Hadley & McCoy, Washington, DC, for Defendant.

Ruling on Defendant's Motion for Summary Judgment [Doc. # 93]
ARTERTON, District Judge.
Plaintiffs Victor G. Reiling Associates ("Reiling") and Design Innovation Incorporated ("DI") are independent toy design developers and have brought this action against Defendant Fisher-Price Incorporated ("Fisher-Price") alleging breach of implied-in-fact contract, misappropriation, unfair competition in violation of the Connecticut Unfair Trade Practices Act ("CUTPA"), Conn. Gen.Stat. §§ 42-110a et seq., and common law unfair competition, in connection with plaintiffs' designs for action figures which add an animation reel component and/or a mechanism for viewing still images to defendant Fisher-Price's existing "Rescue Heroes" toy line. See Second Amended Complaint ("SAC") [Doc. # 85], at ¶¶ 2-3, 41-58.[1] Defendant moved for summary judgment on all of plaintiffs' claims, see [Doc. # 93], and oral argument on the motion was held on October 24, 2005. For the reasons that follow, that motion will be granted in part and denied in part.
I. FACTUAL BACKGROUND[2]
Plaintiff Reiling is a "small entrepreneurial toy development company" based in Kent, Connecticut, whose principal  Victor G. Reiling  is a "toy industry veteran" and former employee of both Fisher-Price and Milton Bradley (now owned by Hasbro). See Declaration of Victor G. Reiling ("Reiling Decl.") [Doc. # 107], at ¶¶ 2-3, 12; Agreement Def. L.R. 56(a) Stmt [Doc. # 99], at ¶¶ 7-8. Reiling does not manufacture or market toys, but instead "works with toy manufacturers to develop new toys based on [its] product concepts." See Reiling Decl. at ¶ 3. Plaintiff DI is an "industrial design firm" that develops "prototypes and working models of toys, games and other products for manufacturers and marking groups" and is based in Avon, Connecticut. See Declaration of Bruce P. Popek ("Popek Decl.") [Doc. # 109], at ¶ 2; Agreement Def. L.R. 56(a) Stmt, at ¶ 10. The three principals of DI  Bruce P. Popek, Bruce Bendetto, and Doug Melville, Jr.  oversee all aspects of DI's business. See Popek Decl. at ¶ 2. Defendant Fisher-Price is "engaged in the business of designing, marketing, and selling toys and juvenile products, including action figures." Agreement Def. L.R. 56(a) Stmt, at ¶ 1.
In the late-1990s, the Fisher-Price "Boys Team"[3] (which designs products for boys aged 3 to 6) developed the "Rescue Heroes" line of action figures "with rescue-related identities which were attractive both to preschoolers and to their parents."[4]Id. at ¶ 13. They were first sold *179 to the public in December 1997. Id. at ¶ 14. These first Rescue Heroes did not have any speech or sound effect capabilities and were thus known as "basic" figures. Many different "sub-lines" of the basic figures have been introduced since the first release in 1997. Id. at ¶ 15. Subsequent to the introduction of the Rescue Heroes figures, Boys Team designers sought to create "a premium line of Rescue Heroes that would communicate and interact." Id. at ¶ 16. The parties dispute whether the goal of these efforts was "to communicate a play scenario to the child of the character's mission or obstacles and dangers the character might face," or simply "to identify the subject matter of the action figure's speech." Pl. L.R. 56(a) Counter-Stmt [Doc. # 105], at ¶ 16.
In October 1998, Reiling and DI  who frequently "cooperate on the development of new toy and game concepts and submit their concepts to toy manufacturers for possible development and production" (Reiling Decl. at ¶ 4)  presented the "Reel Heroes" concept to Paul Snyder, Fisher-Price's inventor relations representative. See Pl. L.R. 56(a) Counter-Stmt, at ¶ 17. The definition of the concept or concepts that were presented to Fisher-Price is a central dispute in this case. It is clear that the "Reel" portion of plaintiffs' "working names" for its concept(s) was "a play on words with respect to the film reel that was first shown in the prototype," Pl. L.R. 51(a)(1) Counter-Stmt, at ¶ 21. However, plaintiffs argue that "this in no way was meant to be a limitation on the concept," Reiling Decl. at ¶ 24, and that their concept included "an image viewer in the form of a backpack for each `Rescue Heroes' action figure that [would] enhance[] role play for the child by depicting the mission of that particular `Rescue Heroes' character," Reiling Decl. at ¶ 23. They further argue that the concept did not necessarily require the use of film or the use of images on a backpack specifically, and was not necessarily limited to use with Rescue Heroes action figures and could also be used in connection with action figure accessories such as playsets or vehicles. See Pl. L.R. 56(a) Counter-Stmt, at ¶¶ 21, 23; Declaration of Robert J. Lane, Jr. ("Lane Decl.") [Doc. # 94], Ex. 4 (Reiling deposition) at 155.
In early 1999, the parties executed an Option Agreement, granting Fisher Price "an exclusive three-month option to license plaintiffs' concept." Agreement Def. L.R. 56(a) Stmt at ¶ 24. Exhibit A to the Option Agreement provides the following definition of the Reel Heroes concept:
Submitted concept extends cartoons to action figures play pattern. The concept is a battery operated film reel that is activated when the child pushes a button on the backpack of the action figure. The child may then look through the viewer on the backpack to see the film. The concept may include a hand-held "camera" with shutter that is operated by the child. The concept may be incorporated into the assorted Fisher-Price Rescue Heroes action figures. The unique aspect of the concept is the combination of existing action figures with film for play pattern.
See Lane Decl. Ex. 25, at Ex. A.[5] Plaintiffs' prototype was shown to Ken Morton, then the Design Manager of the Boys Team, *180 and to two other Boys Team Members  Tyler Berkheiser and Chris Pardi. See Agreement Def. L.R. 56(a) Stmt, at ¶ 28. Ultimately, Fisher-Price chose not to execute its option and in March 1999, it rejected plaintiffs' submission. See id. at ¶¶ 27, 31.
In May 1999, plaintiffs submitted a revised execution of their concept to Fisher-Price. See Pl. L.R. 56(a) Counter-Stmt, at ¶ 32; Reiling Decl. Ex. X. Plaintiffs contend that they sought to address Fisher-Price's concerns regarding the cost of executing their initial concept, and thus eliminated the motor, batteries and other parts from the original submission, in an attempt to "demonstrat[e] to Fisher-Price that there were alternative ways to execute the concept." Pl. L.R. 56(a) Counter-Stmt, at ¶¶ 32-33. Plaintiffs' second submission proposed the use of a "viewer" which, "[u]sing ambient light and a tinted device," would have "the capability of showing 8 or more scenes that are particularly appropriate to individual heroes." Reiling Decl. Ex. X. While plaintiffs were initially in agreement that Fisher-Price rejected the 1999 submission in July 1999, neither party can locate a rejection letter and plaintiffs now contend that they do not recall any oral communication with Fisher-Price specifically rejecting the submission. See id. at ¶ 35.
Plaintiffs made a third submission to Fisher-Price in December 2000, which included annotated drawings of an action figure with both "a backpack and a digital camera device (which the figure held in its hand) containing a Viewmaster-style film disk with six or more images." Agreement Def. L.R. 56(a) Stmt, at ¶¶ 36-37; Reiling Decl. Ex. Y. The Viewmaster disk would display images relating to the particular figure's "theme activities." See Reiling Decl. Ex. Y. Again, plaintiffs' revised submission sought to "alleviate the costs of film strips that were of prior concern," by using discs that would display still images. See Reiling Decl. Ex. Y. The parties dispute whether it was "necessary to the concept that the child place one eye up to a magnifying lens and look into the interior of the backpack, or that a lever be used," as was shown in plaintiffs' drawings. See Pl. L.R. 56(a) Counter-Stmt, at ¶ 38; Reiling Decl. Ex. Y. The parties dispute whether any Boys Team designer saw the 2000 submission, but do not dispute that Fisher-Price rejected the submission in January 2001. See Pl. L.R. 56(a) Counter-Stmt, at ¶¶ 39-40.
Fisher-Price ultimately released their premium Rescue Heroes figure line, and sub-lines, beginning in early 2000, marketed under the "Voice Tech" name.[6] Plaintiffs have not asserted any claims concerning the first of these figures, but have asserted claims against three of the sublines,[7] introduced between 2001 and 2003, see SAC ¶¶ 28, 35, 38, a new line of Rescue Heroes toys entitled the "Optic Force" Rescue Heroes,[8] certain Rescue Heroes *181 playsets, vehicles, and accessories,[9] and certain videos, DVDs, computer games, and video games. See SAC ¶¶ 28, 35-39.
II. STANDARD
Summary judgment is appropriate "if the pleadings, depositions, answers to interrogatories, and admissions on file, together with affidavits . . . show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law." Fed. R.Civ.P. 56(c). A party seeking summary judgment "bears the burden of establishing that no genuine issue of material fact exists and that the undisputed facts establish [its] right to judgment as a matter of law." Rodriguez v. City of N.Y., 72 F.3d 1051, 1060 (2d Cir.1995) (citing Adickes v. S.H. Kress & Co., 398 U.S. 144, 157, 90 S.Ct. 1598, 26 L.Ed.2d 142 (1970)). "The duty of the court is to determine whether there are issues to be tried; in making that determination, the court is to draw all factual inferences in favor of the party against whom summary judgment is sought, viewing the factual assertions in materials such as affidavits, exhibits, and depositions in the light most favorable to the party opposing the motion." Id. (citations omitted). "If reasonable minds could differ as to the import of the evidence . . . and if there is any evidence in the record from any source from which a reasonable inference in the nonmoving party's favor may be drawn, the moving party simply cannot obtain a summary judgment." R.B. Ventures, Ltd. v. Shane, 112 F.3d 54, 59 (2d Cir.1997) (internal quotation, citation, and alteration omitted).
III. DISCUSSION
A. Applicable Law
The parties appear to be in agreement that New York law governs all of plaintiffs' claims, except for their CUTPA claim, which is discussed below. See Pl. Reply Mem. of Law in Support of Pl. Motion for Leave to File a Sec. Am. Compl. [Doc. # 53], at 6; Pl. Opp. Mem. of Law [Doc. # 135], at 51 n. 22.
B. P & A Disclaimer of Liability
Since commencing his dealings with Fisher-Price in 1983, Reiling signed several (Fisher-Price avers 27 in total) Policy and Agreement ("P & A") forms. See Def. Mem. of Law. [Doc. # 100], at 18; Lane Decl. Exs. 16, 17, 20. In 1994, Reiling signed a P & A purporting to be a blanket agreement (as opposed to a concept-specific agreement) which would govern all concept ideas submitted to Fisher-Price. Lane Decl. Ex. 20; see also Lane Decl. Ex. 4 (Reiling deposition), at 68-70.
Fisher-Price argues that it is entitled to summary judgment on all of plaintiffs' claims because the 1994 P & A expressly disclaims all claims brought by plaintiffs. *182 See Def. Mem. of Law, at 46-48; Def. Reply Mem. [Doc. # 122], at 11-13. Paragraph 3 of the 1994 P & A provides:
You must understand and agree that in return for receiving and examining your disclosure, we are released from any liability in connection with the receipt and examination of your disclosure, except as to such liability that may accrue under any valid patents or copyrights that you now or hereafter own or control.
See Lane Decl. Ex. 20 at ¶ 3. The 1994 P & A further provides that "[t]his Agreement shall have an indefinite term commencing on 12/15/94 and expiring upon thirty (30) days written notice." Id. at ¶ 6. Defendant contends that the 1994 P & A, in contrast to earlier P & As signed by plaintiff Reiling which were concept-specific, was a blanket P & A covering all future submissions. Compare Lane Decl. Ex. 17 (attaching concept-specific P & As signed by Reiling), with Lane Decl. Ex. 18 (1994 P & A).[10] Plaintiffs argue that the disclaimer in the P & A is not legally enforceable to bar their claims here and that, in any case, plaintiff DI's claims cannot be barred by the disclaimer because it did not sign the P & A.
The 1994 P & A was signed by Reiling on December 15, 1994. See Lane Decl. Ex. 20 at 2. Although plaintiff DI did not sign the agreement, Fisher-Price seeks to demonstrate that Reiling was acting as DI's agent, or that it had actual or apparent authority to act as DI's agent, in order to bind plaintiff DI to the 1994 P & A.[11] Fisher-Price has not shown this agency issue to be factually undisputed.
"Standard principles of agency [include] that an agent must have authority, whether apparent, actual or implied, to bind his principal." Merrill Lynch Interfunding, Inc. v. Argenti, 155 F.3d 113, 122 (2d Cir.1998); AEB & Assocs. Design Group, Inc. v. Tonka Corp., 853 F.Supp. 724, 732 (S.D.N.Y.1994) (finding express authority where plaintiff toy development company entered into agreement with a designers' representative, by which the representative would "present [plaintiff's] ideas to toy companies, and the parties agreed to share any revenues generated from such presentations"). First, DI did not begin working with Reiling until after Reiling signed the 1994 P & A. See Benedetto Decl. at ¶ 9. Additionally, there is a genuine dispute as to whether, even after Reiling and DI began working together, Reiling had the authority to act as DI's agent. For example, while one of DI's principals, Bruce Popek, testified that "[i]n connection with the Reel Heroes, Vic Reiling was representing Design Innovation and himself [in] [n]egotiating with and dealing with Fisher-Price," see Lane Decl. Ex. 6 at 128-129, when asked whether Reiling "ha[d] any authority to bind Design Innovation," however, Popek answered "No. . . . when we enter into contracts with toy companies and Mr. Reiling, it's reviewed by both of us, and designed by both of us." Reply Declaration of Russell D. Dize ("Dize Reply Decl.") [Doc. # 128], Ex. A at 155-56. Indeed, Messrs. *183 Reiling, Popek and Benedetto have all submitted declarations stating that there was no agency agreement between Reiling and DI, that Reiling did not have the authority to bind DI, and that the relationship between Reiling and DI was that of "joint inventors." See Reiling Decl. at ¶ 5; Popek Decl. at ¶ 6; Benedetto Decl. at ¶ 6. It could also be inferred from the fact that Fisher-Price drafted the Option Agreement for the signature of both Reiling and DI, see Reiling Decl. Ex. V at 1, 5, and made separate payments to DI and Reiling under the Option Agreement, that Fisher-Price did not understand Reiling to have the authority to act as DI's agent. See Dize Reply Decl. Ex. E.
Fisher-Price's claim that DI is bound by Reiling's 1994 P & A on a partner-as-agent theory also cannot be decided as a matter of law because different inferences can be drawn from the evidence as to whether Reiling and DI had a legally-recognized partnership. For example, when referring to the business arrangement that DI typically has with Reiling, Mr. Popek stated that DI and Reiling are typically "partners," rather than Reiling being paid by DI on an hourly basis, see Lane Reply Decl. [Doc. # 118], Ex. F at 22; Mr. Reiling concurred, see id., Ex. A at 76. However, Reiling and DI are separate corporate entities organized under the laws of Connecticut, see SAC ¶¶ 6-7, and the record contains no partnership agreement or other written agreement documenting their relationship, other than documents generated by toy companies that accept their submissions (such as the Option Agreement), see Dize Reply Decl. Ex C (Popek deposition) at 22-23, Ex. D (Benedetto deposition) at 25-27.[12]
Lastly, Fisher-Price's argument that DI can be bound by the 1994 P & A because DI and Reiling are co-owners of intellectual property also fails. Fisher-Price cites Willingham v. Star Cutter Co., 555 F.2d 1340 (6th Cir.1977), for the proposition that "co-owners are at the mercy of each other . . . [E]ach . . . may make, use or sell the patented invention without accounting to the other owners. . . . [A] co-owner can even grant a license to a third party without consent of the other owners and neither the co-owner licensor nor the third-party-licensee is liable to the other owners." See id. at 1344. The holding in Willingham, however, merely provides that a co-owner may grant a license to a third-party without its co-owners' consent. Neither the parties nor the Court have found any case whose reasoning could support extending Willingham to find that Reiling's execution of the P & A prior to the commencement of its business relationship with DI can constitute a waiver of DI's rights to sue Fisher-Price, merely because the concept submitted to Fisher-Price is co-owned by Reiling.
Thus, a genuine issue of material fact exists as to whether Reiling had actual, apparent, or implied authority to act as DI's agent, both at the time Reiling signed the 1994 P & A, and at any time thereafter. Accordingly, the 1994 P & A does not bar plaintiff DI's claims at this stage.
Even though the 1994 P & A may not be enforceable against plaintiff DI to *184 bar its claims against Fisher-Price, it is enforceable against plaintiff Reiling barring claims related to defendant's "receipt and examination of [Reiling's] disclosure." Lane Decl. Ex. 20 (Option Agreement). As plaintiffs concede, other courts have upheld waiver language remarkably similar to the language in the 1994 P & A. See, e.g., M.H. Segan Ltd. P'ship v. Hasbro, Inc., 924 F.Supp. 512, 526 (S.D.N.Y.1996) (applying New York law and upholding a contract waiver providing that the inventor would be "limited to any rights and remedies Inventor is accorded under United States Patent and Copyright Laws" and concluding that the waiver "unambiguously preclude[d] all of plaintiff's implied contract claims based on plaintiff's post-Waiver submissions to [defendant]"), abrogated on other grounds by, Nadel v. Play-By-Play Toys & Novelties, Inc., 208 F.3d 368 (2d Cir.2000); see also Kearns v. Ford Motor Co., 203 U.S.P.Q. 884, 889 (E.D.Mich.1978)(applying Michigan law and upholding the enforceability of a waiver "relinquish[ing] all rights and remedies against defendant with respect to [plaintiff's] disclosures except those provided for by the patent and copyright[] laws").
While plaintiffs contend that the purported disclaimer is unenforceable against Reiling because the P & A was of indefinite duration and the disclaimer therefore constitutes a purported waiver of future unknown rights, courts applying New York law have held otherwise, see, e.g., M.H. Segan, 924 F.Supp. at 526; AEB, 853 F.Supp. at 732 (upholding the enforceability of a confidentiality agreement including liability disclaimers that provided that its terms "shall be in perpetuity unless modified or terminated as specified herein"), and the cases plaintiffs cite do not support a finding to the contrary.[13] When Reiling signed the 1994 P & A, it was clear from the unambiguous language of the waiver that Reiling was limiting its right to sue Fisher-Price in connection with its submissions to actions under federal statutory intellectual property protection schemes. As this was a blanket P & A with an indefinite term (in contrast to the concept-specific P & As Reiling had signed previously), the language was clear that this waiver applied to future Reiling submissions.[14]*185 See NetTech Solutions, 2001 WL 1111966, at *8 ("[A] waiver must be interpreted to encompass only those future claims the parties could have reasonably expected might be brought against each other at the time it was agreed upon."); City of N.Y. v. State of N.Y., 40 N.Y.2d 659, 389 N.Y.S.2d 332, 340, 357 N.E.2d 988 (1976) ("A waiver is the intentional relinquishment of a known right with both knowledge of its existence and an intention to relinquish it.") (internal quotation and citation omitted).
Plaintiffs' argument that the 1994 P & A was a contract of adhesion and therefore unenforceable because it was not fairly negotiated and/or because Reiling did not understand its terms also fails as a matter of law. See Reznor v. J. Artist Mgmt., Inc., 365 F.Supp.2d 565, 577 (S.D.N.Y. 2005) ("[New York] courts have rarely found a clause to be unconscionable in contracts involving two commercial entities, a situation in which negotiation is presumed possible. . . . [T]he parties to a contract are basically free to make whatever agreement they wish, no matter how unwise it might appear to a third party.") (internal quotation and citation omitted); Kublan v. Hasbro Toy Division of Hasbro, 50 U.S.P.Q.2d 1539, 1540 n. 1 (S.D.N.Y. 1999) (rejecting claims of unconscionability and enforcing confidentiality waiver signed between the parties, noting, "[a]n unconscionable contract is characterized by bargaining power so disproportionate to preclude any meaningful choice and by terms unreasonable favorable to one party. . . . Plaintiff was an experienced toy inventor at the time he entered into this commercial transaction seeking something for his own profit") (emphasis added). Here, Mr. Reiling testified that he had signed blanket P & As for "a number of companies." See Lane Decl. Ex. 4 at 62.
Additionally, plaintiffs argue that the disclaimer in the P & A is unenforceable because the P & A had seemingly perpetual duration and thus violates public policy. However, because the P & A contained a termination provision, it is enforceable notwithstanding the absence of a specific termination date. See Payroll Express Corp. v. Aetna Cas. & Sur. Co., 659 F.2d 285, 291 (2d Cir.1981) ("New York limits that policy [of avoiding perpetual commitments] to contracts having no termination provisions and has held it inapplicable to contracts of the type before us here, which do provide for termination or cancellation upon the occurrence of a specified event."). Accord Nicholas Labs. Ltd. v. Almay, Inc., 900 F.2d 19, 21-22 (2d Cir.1990) (affirming district court's enforcement of an agreement of seemingly perpetual duration, where the agreement provided for the right to terminate upon the occurrence of certain specified events). Accordingly, defendant's motion for summary judgment is granted as to all of plaintiff Reiling's claims related to its submissions to *186 Fisher-Price, none of which are federal statutory claims. Plaintiffs' CUTPA claim and common law claim of unfair competition, however, to the extent they are based on alleged blackballing and tortious interference with the business relationship between Reiling and DI, arise out of plaintiffs' suit, not directly out of their submission (although obviously the submission is the subject matter of the suit), and thus these claims are not barred by the 1994 P & A.[15]
C. Breach of Implied-in-Fact Contract Claim
Plaintiffs' breach of implied-in-fact contract claim alleges that facts and circumstances surrounding plaintiffs' submission of their toy concept to Fisher-Price and the subsequent conduct of the parties created an implied-in-fact contract by which Fisher-Price agreed to compensate plaintiffs in the event that Fisher-Price used plaintiffs' concept. See SAC ¶¶ 41-47. An implied-in-fact contract arises in the absence of an express agreement and is based on the conduct of the parties from which an intent to enter into a contract, and the terms of that contract, may be inferred. The relevant factors for determining whether an enforceable implied-in-fact contract exists are: "(1) whether there has been an express reservation of the right not to be bound in the absence of a writing; (2) whether there has been partial performance of the contract; (3) whether all of the terms of the alleged contract have been agreed upon; and (4) whether the agreement at issue is the type of contract that is usually committed to writing." Winston v. Mediafare Entm't Corp., 777 F.2d 78, 80 (2d Cir.1985); see also AEB, 853 F.Supp. at 731 ("An implied-in-fact contract arises in the absence of an express agreement, and is based on the conduct of the parties from which a fact-finder may infer the existence and terms of a contract.").
Defendant claims that it is entitled to summary judgment on the breach of implied-in-fact contract claim because: (1) plaintiffs explicitly disclaimed any implied obligations in the 1994 P & A; (2) the Option Agreement is an express contract dealing with the same subject matter as the purported implied-in-fact contract and therefore no implied-in-fact contract can be found to exist as a matter of law; (3) the purported implied-in-fact contract is too indefinite to survive; and (4) the alleged implied-in-fact contract is barred by the Statute of Frauds. Because the Court concludes that the Option Agreement constitutes an express agreement regarding the same subject matter as the alleged implied-in-fact contract, the claim is barred as a matter of law, and the Court need not consider defendant's other arguments.
As noted above, an implied-in-fact contract arises only in the absence of an express agreement, and thus the absence of an express agreement covering the same subject matter is a prerequisite to finding an implied-in-fact contract. See AEB, 853 F.Supp. at 731 (citing, inter alia, Julien J. Studley, Inc. v. N.Y. News, Inc., 70 N.Y.2d 628, 518 N.Y.S.2d 779, 780, 512 N.E.2d 300 (1987)). Defendant argues that plaintiffs' implied-in-fact contract claim is barred by the parties' Option Agreement which, it alleges, covers the same subject matter  i.e., Fisher-Price's obligation to compensate plaintiffs in the event Fisher-Price used plaintiffs' concept. DI contends, however, that the Option Agreement does *187 not bar its claim because it is not based on the expired Option Agreement, but rather "on the custom and practice in the toy industry, the parties' prior course of dealing with [Fisher-Price] and the parties' conduct." Pl. Opp. Mem. at 44. Plaintiffs reference the Court's conclusion in an earlier ruling that neither the plaintiffs' breach of express contract claim, which has now been withdrawn, nor the implied-in-fact contract claim "was pled as a breach of the option agreement." See Victor G. Reiling & Assocs. v. Fisher-Price, Inc., 03CV222 (JBA), 2003 WL 21785580 (D.Conn. July 31, 2003) (ruling on defendant's motion to transfer venue). However, even if plaintiffs' implied-in-fact contract claim is not a proxy for a claim of breach of the Option Agreement (which it could not be, because the Option Agreement expired on May 1, 1999, before Fisher-Price's release of the accused products), that agreement may still bar plaintiffs' claim here because it covers the same subject matter as the alleged implied-in-fact contract.
Plaintiffs' breach of implied-in-fact contract claim alleges that the "conduct of the parties created a contract implied-in-fact between Plaintiffs and Fisher-Price, pursuant to which Fisher-Price agreed to compensate Plaintiffs in the event Fisher-Price actually used Plaintiffs' novel product concept as set forth in their first, second and third submissions to Fisher-Price." SAC ¶ 42; see also Dize Decl. Ex. N (plaintiffs' interrogatory responses) at 4 (stating that the custom and practice in the toy industry, the conduct of the parties, and the past course of dealing between plaintiff Reiling and Fisher-Price "dictates that if Fisher-Price used Plaintiffs' concept by incorporating it into a product or line of products, Fisher-Price would pay Plaintiffs a reasonable royalty on sales of said products"). Thus, the subject matter of the alleged implied-in-fact contract is the same as the subject matter in the Option Agreement, which provided the terms by which Fisher-Price could elect to use and/or acquire plaintiffs' concept and compensate plaintiffs therefor. See Lane Decl. Ex. 25; see also AEB, 853 F.Supp. at 731-33 (finding that a confidentiality agreement that set forth the rights and obligations of the parties with respect to the submission of toy concepts presented by plaintiff's agent to defendant precluded plaintiff's implied-in-fact contract claim).
That the Option Agreement bars plaintiffs' implied-in-fact contract claim is further illustrated by the facts and circumstances to which DI points as the basis for the alleged implied-in-fact contract. Plaintiffs explain that the purported implied-in-fact contract "formed during the initial meeting between Plaintiff Reiling and Paul Snyder, [and] th[r]ough subsequent telephone conversations and correspondence between the parties." See Dize Decl. Ex. N at 4-5. While plaintiffs state that "the exact date of the formation of the implied-in-fact contract between Fisher-Price and Plaintiffs is unknown," the conduct cited in interrogatory responses all occurred in late 1998 and plaintiffs' expert testified that the "facts supporting the implied contract [are] the submission itself, the dealings between the parties up to the option agreement and the signing of the option agreement." See Lane Decl. Ex. 12 at 288. The Option Agreement was executed in February of 1999. See Lane Decl. Ex. 25 at 5. Thus, all of the conduct cited as the basis for the alleged implied-in-fact contract occurred before the execution of the Option Agreement and is related to its subject matter, dictating a conclusion that the Option Agreement reflects the entire agreement between the parties as to that subject matter, i.e., Fisher-Price's obligation *188 to compensate plaintiffs in the event Fisher-Price used plaintiffs' concept.[16]
As a fellow federal district court judge reasoned, "[t]he logic at work here is obvious: If the parties have an express contract that deals with a subject, it makes little sense to conclude that they in fact agreed to additional terms but simply decided to leave them out of the express contract." Radio Today, Inc. v. Westwood One, Inc., 684 F.Supp. 68, 71 (S.D.N.Y. 1988). That the Option Agreement is now expired does not by itself permit a finding of existence of an implied-in-fact contract, where no conduct post-dating the execution of the Option Agreement is referenced to indicate that the parties' intended to enter into any implied-in-fact contract.[17]Compare Watts v. Columbia Artists Mgmt. Inc., 188 A.D.2d 799, 591 N.Y.S.2d 234, 235-37 (N.Y.App.Div.1992) (concluding that an implied-in-fact contract had been formed, on the basis of the parties' conduct after the expiration of the parties' written contract concerning the same subject matter).
Thus, DI's implied-in-fact contract claim is precluded by the existence of the Option Agreement and defendant's motion for summary judgment on this claim is granted.
D. Misappropriation Claim
Under New York law, a plaintiff alleging misappropriation of idea(s) must demonstrate the following: (1) the concept is concrete, see M.H. Segan, 924 F.Supp. at 526; (2) the concept is novel, see id.; (3) the concept was disclosed in the context of a legal relationship in the form of a fiduciary relationship, an express or implied-in-fact contract, or quasi-contract  including a confidential relationship, see id.; Lehman v. Dow Jones & Co., Inc., 783 F.2d 285, 299 (2d Cir.1986); and (4) the defendant used the concept, see AEB, 853 F.Supp. at 734.
Fisher-Price argues that it is entitled to summary judgment on the misappropriation claim because: (1) plaintiffs' Reel Heroes concept was not concrete, (2) plaintiffs' Reel Heroes concept was not novel, (3) no confidential relationship existed between plaintiffs and Fisher-Price, and (4) Fisher-Price did not use plaintiffs' concept.
i. Concreteness
Defendant contends that plaintiffs' Reel Heroes concept is not sufficiently "concrete" to sustain a misappropriation claim. In order to be protectible, the Reel Heroes concept must be in a "fixed and concrete form [so] as to indicate a protectible idea." See Educ. Sales Programs, Inc. v. Dreyfus Corp., 65 Misc.2d 412, 317 N.Y.S.2d 840, 845 (N.Y.Sup.1970); see also Estate of Hemingway v. Random House, Inc., 23 N.Y.2d 341, 296 N.Y.S.2d 771, 776, 244 N.E.2d 250 (1968) ("[A]n author has no property right in his ideas unless [they are] given embodiment in a tangible form.") (internal quotation and citation omitted).
*189 Defendant refers to the definition of plaintiffs' concept offered in the report of plaintiffs' expert, James Kipling, and argues that the definition is "a nearly pure abstraction with no concrete form or content." Def. Mem. of Law at 31.[18] Plaintiffs, however, rely on the definition set out in their responses to defendant's second set of interrogatories. See Pl. Mem. of Law at 27. Thus, the operative definition claimed by plaintiffs of the Reel Heroes concept is:
Adding an image component to the backpack of each "Rescue Heroes" action figure that enhanced role play for the child by depicting the mission of that particular "Rescue Heroes" character.
Dize Decl. Ex. L at 1. This definition is consistent with, and embodied in, the concepts presented in plaintiffs' three submissions to defendant  of an image-displaying device to be used on the equipment of the Rescue Heroes action figures that enhanced role play by depicting the mission of the particular figure and/or obstacles that figure might face.
Along with the concept submission form,[19] plaintiffs also submitted numerous sketches, written material, and a prototype to Fisher-Price in 1998, 1999, and 2000. See Reiling Decl. Exs. P-R (written description, drawings, and prototype submitted in 1998); Reiling Decl. Ex. S (idea for "Filmore Schotz" character, also submitted in 1998); Reiling Decl. Ex. X (1999 letter to Fisher-Price with attached revised drawing); Reiling Decl. Ex. Y (2000 letter to Fisher-Price with attached revised drawings). Plaintiffs' definition coupled with their submissions provide an evidentiary basis from which reasonable jurors could find plaintiffs' concepts sufficiently concrete and tangible to be protectible. Compare Educ. Sales Programs, 317 N.Y.S.2d at 841, 845 (concluding that plaintiff's concept "to make tape players and monthly tape cassettes containing educational and promotional material available free of charge to independent mutual fund salesmen, with the players, cassettes and contents to be purchased from plaintiff" was "quite malleable and not in such fixed and concrete form as to indicate a protectible idea"); Link Group Int'l v. Toymax, Inc., No. 97-CV-670 (JCH), 2000 U.S. Dist. LEXIS 4567, at *38 (D.Conn. Mar. 17, 2000) (plaintiff's concept was not sufficiently concrete where plaintiff submitted a sample and sketches of only one of the concepts and no updated prototype or schematics of that concept or any of plaintiff's related concepts were ever submitted).
ii. Novelty
To prove misappropriation under New York law, a plaintiff must show that the idea defendant allegedly misappropriated was "original or novel in absolute terms." Nadel v. Play-By-Play Toys & Novelties, Inc., 208 F.3d 368, 378 (2d Cir. 2000).[20] Determining whether a concept *190 meets this standard requires a fact-specific inquiry and depends on several factors, including:
[T]he idea's specificity or generality (is it a generic concept or one of specific application?), its commonality (how many people know of this idea?), its uniqueness (how different is this idea from generally known ideas?), and its commercial availability (how widespread is the idea's use in the industry?).
Id. The inquiry is whether the idea in question "exhibited genuine novelty or invention or whether it was a merely clever or useful adaptation of existing knowledge." Id. at 380 (internal quotation and citation omitted); see also Hogan v. DC Comics, 48 F.Supp.2d 298, 314 (S.D.N.Y. 1999) ("The test for novelty is a stringent one: the idea must `show genuine novelty and invention, and not merely a clever or useful adaptation of existing knowledge.'") (quoting Paul v. Haley, 183 A.D.2d 44, 588 N.Y.S.2d 897, 903 (N.Y.App.Div.1992)).[21] The Second Circuit has noted that it is only appropriate to resolve novelty as a matter of law in cases where "an idea [is] so unoriginal or lacking in novelty that its obviousness bespeaks widespread and public knowledge of the idea." See Nadel, 208 F.3d at 378-79.
Reel Heroes Concept
Fisher-Price argues that plaintiffs' Reel Heroes concept fails to meet Nadel's requirement for originality or novelty "in absolute terms." Using plaintiffs' definition, consistent with plaintiffs' three submissions to Fisher-Price, the challenged concept is the use of a device or mechanism for displaying images on the backpack of a Rescue Heroes figure to depict that particular character's mission so as to enhance play value for the child by allowing the child to feel as though he or she is being that action figure  by viewing what that action figure might view  and/or by displaying images depicting that figure in action, on a "mission," prompting role play about that figure.[22] Applying the Nadel *191 factors[23]  specificity, commonality, uniqueness, commercial availability  it is apparent that genuine issues of material fact exist requiring a jury determination of whether plaintiffs' Reel Heroes concept was sufficiently "original or novel in absolute terms."
First, there is a genuine dispute as to whether prior art rendered plaintiffs' concept non-novel. Defendant offers six pieces of prior art that it claims "satisf[y]" plaintiffs' Reel Heroes concept and render it non-novel. See Def. Mem. of Law, at 38-42. Fisher-Price also contends that the rejection of the Reel Heroes concept by another toy company (Toy Biz) illustrates that the concept was not novel. See Lane Decl. Ex. 37 ("[T]his is an idea that Toy Biz has worked with in the past."); Lane Decl. Ex. 6 (Popek deposition testimony) at 33 (discussing the Toy Biz rejection and noting "since [Toy Biz representative Tom McCormick] considered [Toy Biz's projector mechanism] to be a variation of the concept that [plaintiffs] showed him, he felt that [plaintiffs'] idea was not novel to Toy Biz"). Plaintiffs dispute the relevance of the claimed prior art to which Fisher-Price refers,[24] and point to testimony which they claim could persuade a reasonable jury that the Reel Heroes concept was novel. Mr. Reiling states that the Reel Heroes concept had specific application, was not commonly known in the industry, i.e., no other companies previously had executed the concept by using images "on a backpack to enhance role play by depicting the character's mission or obstacles and dangers the character might face," and was not commercially available in the marketplace at the time plaintiffs' three submissions were made to Fisher-Price. See Reiling Decl. ¶ 45. Accord Kipling Decl. ¶¶ 52-54 (distinguishing Fisher-Price's prior art examples). Additionally, several Fisher-Price designers and other representatives testified that they could not recall the concept, so defined, ever having been marketed or sold as of the time the Reel Heroes concept was presented to Fisher-Price. See Dize Decl. Ex. B (Snyder deposition) at 143-45; Dize Decl. Ex. D (Berkheiser deposition) at 73-76; Dize Ex. G (Bauman deposition) at 47-48. See also Dize Decl. Ex. A (Clutton deposition) at 109-11 (novelty was not one of his reasons for the rejection of plaintiffs' concept).
Whether the alleged prior art renders plaintiffs' concept non-novel is for a jury to decide. For example, a jury could conclude that the Toy Biz Projector Figures, including the Wolverine figure discussed at oral argument, are sufficiently distinct *192 from plaintiffs' concept so as not to render plaintiffs' concept non-novel. The Toy Biz Projector Figures project an image from their chest, rather than on backpack devices. Additionally, the images displayed by the Toy Biz Projector Figures, while potentially related to the figure itself, do not necessarily depict the character on a mission in a way to prompt role play by making the child feel as though he or she is viewing what the figure sees (as opposed to what the figure does).[25] Lastly, the Toy Biz Projector Figures are not Rescue Heroes characters. Thus, the concept embodied in the Toy Biz Projector Figures reasonably could be found distinct from plaintiffs' concept, in that the Toy Biz figures embody a clever projection device which can show the figure in action, while plaintiffs' concept incorporates an image-displaying device on a Rescue Heroes figure's equipment to allow the child to role play as or with that particular figure.
A jury also could reasonably conclude that the Secret Wars figures  including the Captain America figure discussed at oral argument  embody a concept different from plaintiffs'. The Secret Wars figures include super heroes and villains with shields containing lenticular lenses with images of that figure in action. However, like the Projector Figures, while the Secret Wars shields depict aspects of the figure's actions, they do not do so in a way that provides the child with the feeling that he or she is that particular figure or is viewing the missions and action scenes as the particular figure would be viewing them.[26]
Additionally, a genuine dispute exists as to whether plaintiffs' Reel Heroes concept was novel or merely a combination of non-novel elements. See Nadel, 208 F.3d at 380. For example, Fisher-Price points to testimony implying that the Reel Heroes concept was simply a combination of a movie viewer (the "Viewmaster technology and film") and Fisher-Price's Rescue Heroes action figures. Lane Decl. Ex. 4 (Reiling deposition) at 189-90; Lane Decl. Ex. 12 (Kipling deposition) at 227-29. See also Lane Decl. Ex. 6 (Popek deposition) at 111-12 (the combination of a lenticular image on an earlier product and a Rescue Heroe's backpack would be covered by the Reel Heroes concept); Lane Decl. ¶¶ 41-50 (citing testimony). Plaintiffs' evidence cited in the preceding paragraphs, augmented by the circumstances and significance which could be attached to the Option Agreement between the parties, rebuts this testimony by demonstrating what may be found novel about plaintiffs' concept, and thus creates a genuine issue *193 of material fact for trial. See also Dize Decl. Ex. A (Clutton deposition) at 141 (a combination of existing elements could be sufficiently novel to warrant Fisher-Price paying the inventor a royalty if the combination was "unique"); Dize Decl. Ex. B (Bollinger deposition) (unique combination of known elements could be "combined to create a product that is novel in its own right").
In sum, the summary judgment record shows genuine issues of material fact on the element of novelty of plaintiffs' Reel Heroes concept which defeat defendant's motion for summary judgment on these figures on this ground.[27]
Filmore Schotz Concept
Plaintiffs claim that defendant's "Telly Photo" incorporates their Filmore Schotz concept. Fisher-Price contends that plaintiffs' separate concept for a cameraman action figure, "Filmore Schotz," is not sufficiently novel to be actionable. Plaintiffs' concept for the cameraman action figure was a "TV cameraman holding a TV camera . . . with a window on top, through which a child could look and see out of the camera lens . . . giving the impression that he was viewing what the cameraman figure was `filming'". See Agreement Def. L.R. 56(a) Stmt, at ¶ 41. Defendants contend that this concept was not novel in 1998 when first submitted to Fisher-Price and that "Fisher-Price had itself sold a TV cameraman action figure as early as the 1970s. That figure also came with a TV camera that the child could look through to see what the cameraman was `filming.'" Bollinger Decl. at ¶ 47; Lane Decl. Ex. 5 (Popek deposition) at 57 ("Q. So action figures who were photographers carrying TV cameras were not new in the fall of 1998? A. No, it had been done before. Q. So that is not part of the novelty of this idea using a photographer action figure? A. Absolutely not. Q. Even one carrying a TV camera, that is not a new idea? A. Oh no.").
Plaintiffs, however, clarify that they claim novelty not for the idea of a cameraman figure generally, but for the design of this particular cameraman action figure, "including the fact that he was holding an optical camera (which enhanced mobile *194 play value) in one hand," through which a child could look and view what the camera was "filming," and was holding a microphone in the other hand. Pl. Mem. of Law at 36; accord Reiling Decl. ¶ 50; Kipling Decl. ¶ 54(d). Both Mr. Reiling and plaintiffs' expert Kipling testified that the 1970s cameraman was "certainly not an action figure, it is more fairly characterized as a doll," Reiling Decl. at ¶ 50; Kipling Decl. at ¶ 54(d), and that the 1970s product was in fact "a series of figures comprising a TV news camera crew having a child-size camera wheeled around and carried by a van that is part of the set," Kipling Decl. ¶ 54(d), and thus "bears no resemblance to plaintiffs' concept, which involved an attempt to draw an association between the action figure and the figure's mission," Reiling Decl. at ¶ 50. Plaintiffs also reference testimony that Fisher-Price now pays royalties to a company known as "Bang Zoom" for the "optical camera technology" used in Fisher-Price's Telly Photo figure, which plaintiffs claim belies Fisher-Price's contention that plaintiffs' Filmore Schotz concept is identical to the one Fisher-Price developed in the 1970s, otherwise it would not have such royalty obligations. The evidence is such that a jury could reasonably conclude that the 1970s cameraman marketed by Fisher-Price is sufficiently dissimilar that it does not render plaintiffs' Filmore Schotz concept non-novel.
Thus, genuine issues of material fact exist as to the novelty of plaintiffs' Filmore Schotz concept sufficient to preclude summary judgment on this ground.
iii. Existence of the Requisite Relationship
In order to succeed on a misappropriation claim, a plaintiff must demonstrate that an idea was disclosed in the context of a particular legal relationship, including a confidential relationship.[28] Defendant argues that it is entitled to summary judgment on plaintiffs' misappropriation claim because the 1994 P & A "expressly disclaimed the formation of any confidential relationship."[29] Def. Mem. of Law at 23, citing, inter alia, M.H. Segan, 924 F.Supp. at 526 (holding that nearly identical waiver language "negates the existence of a legal relationship based on a . . . confidential relationship"). However, as discussed above, the 1994 P & A may not be binding and enforceable against DI as it was not a signatory to that agreement and disputed evidence exists as to whether Reiling could or did bind DI to that agreement. The 1992 P & A signed by DI, see Lane Decl. Ex. 18, cannot preclude DI's misappropriation claim because *195 that agreement was concept-specific and therefore inapplicable to the submissions at issue here.
While Fisher-Price proffers testimony that confidentiality of an inventor's submissions is not a standard industry practice,[30] Mr. Kipling testifies that some toy companies assume the existence of a confidential relationship and that the parties' Option Agreement gave rise to a confidential relationship because it prohibited plaintiffs from showing their concept to others during the term of the agreement and obligated them to "treat in strictest confidence" any information related to their concept, see Kipling Decl. ¶¶ 15(b), 21(d). Other of plaintiffs' witnesses testified that they expected that their submissions to Fisher-Price of the Reel Heroes concept would be held in confidence and that the Option Agreement confirmed that understanding. See Reiling Decl. ¶ 22; Ex. V at ¶¶ 5, 8; Popek Decl. ¶ 17. Defendant's expert had a similar expectation. See Dize Decl. Ex. C (Bollinger deposition) at 52-54, 206-09.
Thus, summary judgment on DI's misappropriation claim on the ground of absence of the requisite confidential relationship is inappropriate.
iv. Use[31]
Defendant contends that summary judgment on the misappropriation claim is warranted because no genuine issue of material fact exists as to whether Fisher-Price actually used plaintiffs' concepts.[32] Defendant further contends that plaintiffs are bound by the definition of their Reel Heroes concept in the Option Agreement. Use of a plaintiff's concept by a defendant can be inferred by: (1) a showing of substantial similarity between the plaintiff's concept and the accused product, and (2) access of the defendant to the purportedly misappropriated concept. See generally Ball v. Hershey Foods Corp., 842 F.Supp. 44, 48 (D.Conn.1993), aff'd 14 F.3d 591 (2d Cir.1993); Ed Graham Prods., Inc. v. Nat'l Broad. Co., 75 Misc.2d 334, 347 N.Y.S.2d 766, 768 (N.Y.Sup.Ct.1973). Fisher-Price argues that plaintiffs' Reel Heroes concept is sufficiently dissimilar from the allegedly infringing products so as to justify summary judgment on the claim of misappropriation of plaintiffs' Reel Heroes concept. Fisher-Price does not appear to rebut the evidence that it had access to plaintiffs' concept.[33]
Plaintiffs contend that the definition of the Reel Heroes concept should not be *196 limited to just the language included in the 1998 concept submission form (Lane Decl. Ex. 24) and the Option Agreement (Lane Decl. Ex. 25, Ex. A) because "(1) concepts submitted by outside inventors are typically broadly construed [notwithstanding] the limited definition provided on written submission forms; (2) the performance of the concept by Fisher-Price could be achieved in many different ways . . .; and (3) the concept may ultimately be changed because the toy company has expended substantial resources to refine and embellish the concept into a `finished licensed product.'" Pl. Mem. of Law at 23. Defendant argues, however, that plaintiffs must be limited to the definition provided in the Option Agreement because: (1) the option agreement, including the concept definition, is a "formal contract" to which plaintiffs are bound, Def. Mem. of Law at 28 & n. 74; (2) the purpose of the Option Agreement was to provide "public notice" of plaintiffs' idea, id. at 29 & n. 75; and (3) plaintiffs' use of alleged custom and practice to argue that the concept definition in the Option Agreement is not binding is improper because custom and practice "cannot override specific terms agreed to by the parties," Def. Reply Mem. of Law at 21.
The plaintiffs' articulation of their Reel Heroes concept in their three submissions, as set out in their interrogatory responses, will be used. This definition is consistent with the Reel Heroes concept presented to Fisher-Price in each of plaintiffs' submissions, and considered in the context of their presentation to defendant, and therefore Fisher-Price's argument that it did not have proper notice, and thus cannot be found to have misappropriated that concept, will not bar this claim. Furthermore, the Option Agreement reflected only plaintiffs' first submission and thus the Agreement's definition was necessarily limited to that submission only and does not reflect the additional iterations of plaintiffs' concept.
Plaintiffs contend that Fisher-Price used their Reel Heroes concept in four different lines or sub-lines of action figures, as well as in playsets, vehicles, and other accessories (including games), and used their Filmore Schotz concept in its Telly Photo figure. The Court will address the issue of "use" with respect to each of these products.
Voice Tech Video Mission Figures ("Video Mission")
The Video Mission figures are Rescue Heroes figures with backpacks that contain structures that look like television or computer screens, which, through the use of a lenticular lens, display moving images of the mission of the particular figure. See SAC Ex. L; Berkheiser Decl. at ¶ 20; Reiling Decl. ¶ 60. For example, the fire-fighter figure, Billy Blazes, has a backpack that displays a moving image of a building on fire with sound accompaniment of fire crackling. See Berkheiser Decl. Ex. F.
The effect of the Video Mission figures could be found consistent with plaintiffs' *197 concept of permitting the child to feel as though he or she is viewing the obstacle or mission that the particular figure is viewing or embarking on. The packaging for the Video Mission figures makes plain these similarities. See Reiling Decl. Ex. CC (packaging for the Video Mission figures, stating "Now! See my mission on my video backpack! Now Rescue Heroes figures come to life with voices, sound effect, and video images! . . . Kids can hear about the mission and see where it will be by pressing the buttons on the Rescue Heroes backpacks.") (emphasis added). These backpacks with lenticular lenses can be seen as similar to the image-displaying device envisioned in plaintiffs' submissions. Indeed, Fisher-Price Vice President Paul Snyder testified that there were similarities between plaintiffs' concept and the Video Mission line sufficient to justify a recommendation that plaintiffs were entitled to royalties. See Dize Decl. Ex. B, at 135-36, 139-40. Thus, genuine issues of material fact exist as to whether Fisher-Price used plaintiffs' concept in the Video Mission line of figures.
Voice Tech Mission Command Figures ("Mission Command")
The Mission Command figures are Rescue Heroes which are sold with a "mission card" displaying an image of a scene of one of six emergency scenarios in the Rescue Heroes storyline  fire, earthquake, flood, avalanche, volcanic eruption, and tornado. For example, the police officer Jake Justice is sold with a card depicting a tornado, the firefighter Billy Blazes is sold with a card showing a flame encompassing a burning building, and the construction worker Jack Hammer comes with a card showing a road cracking from an earthquake. Insertion of a card into a figure's backpack will trigger a voice component related to the image on that particular card ("flood emergency," "tornado warning"). SAC Ex. U; Reiling Decl. ¶ 60; Berkheiser Decl. ¶ 15 & Ex. A. Thus, the image on the card visually cues the child as to the emergency scene, confirmed by the audio triggered by use of that particular card. Berkheiser Decl. ¶ 16. While each figure is sold with one card depicting one crisis scene, the cards are interchangeable among the Mission Command figures and trigger the same audio about the crisis scene depicted on the card, regardless of which figure the card is inserted in, allowing the figures to embark on and "talk" about joint missions by transferring a card from one figure to another. Id.
Thus, a jury could reasonably conclude that the Mission Command figures use plaintiffs' Reel Heroes concept by utilizing a viewer device on a figure's backpack to visually cue the child's role playing by depicting the mission of the character and by making the child feel as though he or she is viewing the crisis scene that the figure is viewing. These Mission Command figures can embark on various adventures or crises (e.g., flood, fire, tornado) through use of the interchangeable card mechanism. Whether these thematic and structural similarities between plaintiffs' concept and the Mission Command figures prove "use" requires trial determination but are sufficient to distinguish this case from cases in which the theme underlying a plaintiffs' concept and the theme embodied in defendant's use are so distinct that no reasonable jury could conclude that the defendant used plaintiff's concept.[34] Summary judgment on this basis is denied.
*198 Voice Tech Mission Select Figures ("Mission Select")
A further iteration of the theme of the Mission Command line is the Mission Select figures, which are action figures with a dial on each figure's backpack that allows a child to select among the six emergency scenarios in the Rescue Heroes storyline (fire, earthquake, flood, avalanche, volcanic eruption, and tornado). See SAC Ex. R; Berkheiser Decl. ¶ 21. Each figure  whether Gil Gripper the scuba diver or Matt Medic the paramedic  has a backpack with a dial displaying these six images. See e.g., Berkheiser Decl. Ex. H (Gil Gripper). In addition to visually displaying scenes of the various missions on which these figures embark, the settings also trigger the voice component of the toys. The Mission Select line added the feature that the figures responding to the same crisis "talk" to each other without requiring moving a picture card from one figure to another, as with the Mission Command figures. See Berkheiser Decl. ¶ 21.
As with the Mission Command figures, the similarities between the Mission Select figures and plaintiffs' Reel Heroes concept, specifically, the use of a framed "screen" device on the figures' backpacks which displays a visual cue depicting scenes of the characters' six possible missions to engage a child's role playing, are such as to preclude summary judgment disposition.
Optic Force Rescue Heroes
The Optic Force Rescue Heroes are a sub-line of basic action figures and thus have no sound or speech capabilities. Berkheiser Decl. ¶ 25. The figures (including Telly Photo, Maureen Biologist, Matt Medic, and Rock Miner) have hand-held optical devices (except for Jake Justice, who has a non-hand-held telescope) attached to the backpack through which the child can view real images. See Reiling Decl. ¶ 60; Berkheiser Decl. ¶¶ 25-28. Thus, Telly Photo has a camera with an optical lens designed so the child can look through and see what Telly Photo is filming. Berkheiser Decl. Ex. N.
While plaintiffs' briefing does not appear to claim that the Optic Force figures use plaintiffs' Reel Heroes concept, their complaint does. See SAC ¶ 37. The Optic Force figures, however, have not been shown to constitute a use of the Reel Heroes concept because they do not include a visual depiction of any sort to cue play, on a backpack or elsewhere, and their means of enhancing play value is in real-time, by what the child actually sees through the optical device, as opposed to being cued by an artificial visual depiction.
The Telly Photo figure, however, could be found by a jury to constitute a use of *199 plaintiffs' Filmore Schotz concept. The Filmore Schotz concept was for a cameraman action figure holding a TV camera with a window on top, through which a child could look and see out of the camera lens, giving the child the impression that he or she was viewing what the cameraman was filming. See Agreement Def. L.R. 56(a) Stmt, at ¶ 41. Accordingly, Telly Photo appears sufficiently similar to plaintiffs' Filmore Schotz, in function and appearance,[35] that the issue of whether Fisher-Price used the Filmore Schotz concept in producing their Optic Force Telly Photo figure must be decided at trial on a full record.
Line Extensions
Plaintiffs also claim reasonable royalties for line extensions, including playsets, vehicles, accessories, games, videos, DVDs, related to the accused action figures. As discussed infra, the basis for this claim is the purported industry custom and practice of compensating inventors for such line extensions related to plaintiffs' submitted concepts. Therefore, to the extent plaintiffs are entitled to royalties on these types of products, they are only entitled to line extensions of those products which use plaintiffs' concepts. Genuine issues of material fact as to Fisher-Price's use of plaintiffs' concepts exist as to the Video Mission, Mission Command, and Mission Select lines of figures and the Telly Photo Optic Force figure and thus only the claims for royalties based on line extensions of these products survive summary judgment.
Summary
Genuine issues of material fact exist regarding Fisher-Price's alleged use of plaintiffs' concepts in the Video Mission, Mission Command, and Mission Select lines of figures, the Telly Photo Optic Force figure, and line extensions and accessories related to these figures. Defendant's motion for summary judgment on plaintiffs' misappropriation claim is therefore granted in part (as to all non-Telly Photo Optic Force figures) and denied in part (as to the Video Mission, Mission Command, and Mission Select lines of figures, the Telly Photo Optic Force figure, and related line extensions and accessories).
E. Violation of CUTPA Claim
Plaintiffs' CUTPA claim is based on Fisher-Price's alleged misappropriation, termination of its relationship with DI for refusing to drop this lawsuit (referred to at oral argument as "blackballing"), and its tortious interference with the business relationship between Reiling and DI "by seeking to force DI to use its influence with Reiling to persuade Reiling to withdraw from the lawsuit." See SAC ¶ 57.
While the parties agree that New York law governs all other claims asserted, they dispute whether the CUTPA claim under Connecticut law is viable. See Pl. Opp. Mem. of Law, at 51 n. 22. CUTPA prohibits "unfair methods of competition . . . in the conduct of trade or commerce." Conn. Gen.Stat. § 42-110b(a). "Trade" or "commerce" is defined as "the advertising, the sale or rent or lease, the offering for sale or rent or lease, or the distribution of any services and any property, tangible or intangible, real, person or mixed, and any *200 other article, commodity, or thing of value in this state." Id. § 42-110a(4) (emphasis added). Courts have held that CUTPA "is remedial in character . . . and must be liberally construed in favor of those whom the legislature intended to benefit." Fink v. Golenbock, 238 Conn. 183, 213, 680 A.2d 1243 (1996) (internal quotation and citation omitted). CUTPA seeks to protect consumers, as well as "competitors or other businessmen." A-G Foods, Inc. v. Pepperidge Farm, Inc., 216 Conn. 200, 215, 579 A.2d 69 (1990).
While the plain language of CUTPA is directed at unfair competition taking place "in this state," Conn. Gen.Stat. § 42-110a(4), courts have held that CUTPA does not require that a violation actually occur in Connecticut, if the violation "is tied to a form of trade or commerce intimately associated with Connecticut," or if, where Connecticut choice of law principles are applicable, those principals dictate application of Connecticut law. See Uniroyal Chem. Co. v. Drexel Chem. Co., 931 F.Supp. 132, 140 (D.Conn.1996) (citing, inter alia, Bailey Employment Sys., Inc. v. Hahn, 655 F.2d 473, 476 (2d Cir.1981)). On the record before the Court, plaintiffs meet neither standard.
First, the allegedly unfair practices  in the form of misappropriation, blackballing, and tortious interference  are not "tied to a form of trade or commerce intimately associated with Connecticut," see Uniroyal, 931 F.Supp. at 140, because these all took place in or from New York, where Fisher-Price is located. Additionally, the action figures and other products that Fisher-Price sold which allegedly misappropriated plaintiffs' concepts were marketed and sold in stores nationwide and on the Internet, not just in Connecticut. Thus, plaintiffs fail to meet the first test governing the application of CUTPA to allegedly unfair activity occurring outside of Connecticut.
As to the second test, a federal court sitting in diversity applies the choice of law rules of the forum state, in this case, Connecticut. Md. Cas. Co. v. Cont'l Gas Co., 332 F.3d 145, 151 (2d Cir.2003). Connecticut courts apply the "most significant relationship" test of the Restatement (Second) of Conflict of Laws, § 145. See O'Connor v. O'Connor, 201 Conn. 632, 648-50, 519 A.2d 13 (Conn.1986). The relevant factors are: (1) the place where the injury occurred, (2) the place where the conduct causing the injury occurred, (3) the domicile, residence, nationality, place of incorporation and place of business of the parties, and (4) the place where the relationship, if any, between the parties is centered.[36]See Otis Elevator Co. v. Factory Mut. Ins. Co., 353 F.Supp.2d 274, 285 (D.Conn.2005). In this case, plaintiffs are Connecticut entities, whereas defendant is a Delaware corporation with its principal place of business in New York. The alleged conduct causing injury took place in New York. The relationship between the parties is centered in New York, given that the relevant contracts were signed and meetings took place in New York. The only factor that weighs in favor of application *201 of Connecticut law is that the alleged injury occurred here, because the economic impact of the allegedly unfair practices was felt by plaintiffs in Connecticut, where they are located.[37] Thus, Connecticut choice of law principles favor application of New York law over Connecticut law, with only one factor weighing in favor of the application of Connecticut law.[38] Plaintiffs do not meet either test for the application of CUTPA to violations occurring outside of the state and defendant's motion for summary judgment on this claim is granted.[39]
*202 F. Common Law Unfair Competition Claim
Plaintiffs' common law unfair competition claim is, like their CUTPA claim, based on defendant's alleged misappropriation, blackballing, and tortious interference with the business relationship between DI and Reiling. As noted supra, because the 1994 P & A bars plaintiff Reiling as to all claims related to his submissions to Fisher-Price, to the extent Reiling's unfair competition claim is premised on alleged misappropriation of plaintiffs' concepts, it is barred. To the extent that Reiling's claim is based on other theories not directly related to his submissions, the claim on those theories is not barred by the 1994 P & A. However, as discussed below, those theories nonetheless fail as a matter of law.
In addition to its failed arguments regarding absence of evidence of misappropriation, Fisher-Price also argues that plaintiffs' unfair competition claim must fail on the other theories because: (1) termination of a business relationship is not tortious; and (2) there is no evidence suggesting that plaintiffs suffered any damages as a result of Fisher-Price's allegedly tortious interference in the business relationship between Reiling and DI.
Defendant is correct that termination of a business relationship, such as Fisher-Price's election not to work with DI after DI instituted this suit, does not constitute a tort, absent any other violation of law. See WFB Telecomms., Inc. v. NYNEX Corp., 188 A.D.2d 257, 590 N.Y.S.2d 460, 461-62 (N.Y.App.Div.1992) ("It is the well-settled law of this State that the refusal to maintain trade relations with any individual is an inherent right which every person may exercise lawfully, for reasons he deems sufficient or for no reasons whatsoever.") (internal quotation and citations omitted). Plaintiffs have not cited, and the Court has not found, any authority justifying a cause of action of common law unfair competition under New York law based on the discontinuation of a terminable-at-will business relationship on the facts of this case. Additionally, plaintiffs' unfair competition claim cannot proceed on a theory of allegedly tortious interference with the business relationship between Reiling and DI because plaintiffs have offered no evidence of the damages suffered by either plaintiff as a result of this tortious interference.[40]See Purgess v. Sharrock, 33 F.3d 134, 141 (2d Cir.1994) (in order to show tortious interference, a plaintiff must show damage to the relationship).
Thus, plaintiffs' claim of unfair competition cannot proceed on the basis of Fisher-Price's termination of its business relationship with DI (including pressuring DI to withdraw from this lawsuit) or Fisher-Price's allegedly tortious interference with the business relationship between Reiling and DI, and thus defendant's motion for summary judgment on plaintiffs' unfair competition claim as against Reiling is granted. The motion is denied as against DI because DI can still proceed with its claim on a theory of misappropriation.
G. Plaintiffs' Claims Relating to Line Extensions
Plaintiffs contend that they are entitled to compensation for the use of plaintiffs' *203 concepts in accessories, line extensions, and licensed products, in addition to their use in Fisher-Price's action figures. Specifically, they claim compensation for: the Mountain Action Command Center, see SAC ¶ 35 & Ex. E, the Mission Select Police Cruiser and Firetruck, see SAC ¶ 35 & Ex. R, the Voice Tech Rescue Firetruck, Jet, and Police Cruiser, see SAC ¶ 36 & Ex. S, the Aquatic Rescue Command Center, see id., a Rescue Heroes movie available on video and DVD that shows the characters using their Mission Select equipment, see SAC ¶ 39, and videos, DVDs, computer games, and video games "that have been released and/or are being released concurrent with the Voice Tech Video Mission Rescue Heroes line of toys, the Mission Select Rescue Heroes line of toys, and the Optic Force Rescue Heroes line of toys," id.
Fisher-Price contends that there can be no claim to compensation on any line extensions, accessories, or related products because no industry custom and practice exists obligating it to pay royalties on line extensions and other accessories absent an express agreement to do so. According to Fisher-Price, the Option Agreement does not obligate it to pay royalties on line extensions or other accessories.
Plaintiffs have adduced sufficient evidence demonstrating a genuine issue of material fact as to whether they are entitled by industry practice to royalties on line extensions and other accessories of those products that use of plaintiffs' concepts to survive summary judgment.[41]See Reiling Decl. at ¶ 18 (Reiling has "always been paid royalties on line extensions and accessories, i.e., new products that are derived from the concept submission and/or are sold with the ultimate product produced from the concept submission (e.g., play sets and vehicles)"); Popek Decl. at ¶ 13 (third-party inventor "was paid for line extensions when Fisher-Price added electronic sounds and extended the concept to different licensed characters"); Reiling Decl. Ex. EE (Fisher-Price license agreement with another third-party inventor providing that "licensed products" "includ[ed] product line extensions"). Because genuine issues of material fact as to Fisher-Price's use of plaintiffs' concepts exist as to the Video Mission, Mission Command, and Mission Select lines of figures and the Telly Photo Optic Force figure, claims for compensation based on line extensions of these products survive summary judgment.
H. Claim for Punitive Damages
In addition to compensatory damages, a permanent injunction, and other relief, plaintiffs seek punitive damages "based on Fisher-Price's willful and wanton misappropriation and activities that unfairly compete with Plaintiffs." SAC Prayer for Relief (d). Defendant argues that the punitive damages claim must be dismissed because no evidence has been proffered establishing willfulness or recklessness sufficient to support such a claim.
Punitive damages are available under New York law "where a defendant's conduct has constituted gross, wanton, or willful fraud or other morally culpable conduct to an extreme degree." Getty Petroleum Corp. v. Island Transp. Corp., 878 F.2d 650, 657 (2d Cir.1989) (internal quotations and citations omitted).[42]Accord *204 Swersky v. Dreyer & Traub, 219 A.D.2d 321, 643 N.Y.S.2d 33, 38 (N.Y.App.Div. 1996) ("Punitive damages are available in a tort action where the wrongdoing is intentional or deliberate, has circumstances of aggravation or outrage, has a fraudulent or evil motive, or is in such conscious disregard of the rights of another that it is deemed willful and wanton.") (citing Prozeralik v. Capital Cities Commc'ns, Inc., 82 N.Y.2d 466, 605 N.Y.S.2d 218, 626 N.E.2d 34 (1993)).
Evidence supporting an award of punitive damages in the summary judgment record is that defendant had access to plaintiffs' concepts, concealed and disclaimed its use of them to cheat plaintiffs out of rightful royalties, and then proceeded to try to force plaintiffs to disavow their claims by blackballing and driving a wedge between the two plaintiffs.[43] Drawing all inferences in favor of the plaintiffs in consideration of the tenor, tone, and circumstances of such conduct, reasonable jurors could find that Fisher-Price's conduct rose to a level warranting punitive damages. Therefore, there is a genuine issue of material fact as to whether plaintiff DI is entitled to punitive damages on its remaining claims and defendant's motion for summary judgment on this claim is denied.
IV. CONCLUSION
Accordingly, defendant's motion for summary judgment [Doc. # 93] is granted as to all of plaintiff Reiling's claims, granted as to plaintiff DI's claims of breach of implied contract and violation of CUTPA, granted as to non-Telly Photo Optic Force figures and denied as to all remaining aspects of DI's claim of misappropriation, and denied as to plaintiff DI's claim of common law unfair competition and claim for punitive damages.
IT IS SO ORDERED.
NOTES
[1]  Plaintiffs also seek an accounting from Fisher-Price of all revenue derived by Fisher-Price by the allegedly unauthorized use of Plaintiffs' concept. See SAC, at ¶¶ 59-61.
[2]  The testimony of two of plaintiffs' witnesses is the subject of a motion to strike from Fisher-Price [see Doc. # 114], which motion is the subject of a separate ruling. None of the testimony stricken pursuant to that ruling forms a basis for the Court's ruling on summary judgment.
[3]  The designers who developed the "Real Heroes" line included Ken Morton, Tyler Berkheiser, and Peter Pook. See Agreement Def. L.R. 56(a) Stmt, at ¶ 13.
[4]  The rescue-related identities included "Billy Blazes (firefighter)," "Jake Justice (police officer)," and "Gil Gripper (scuba diver)." Id. at ¶ 14.
[5]  Plaintiffs also claim that their 1998 and 2000 submissions included a second concept "of a TV cameraman holding a TV camera . . . with a window on top, through which a child could look and see out of the camera lens . . . giving the impression that he was viewing what the cameraman figure was `filming.'" See Agreement Def. L.R. 56(a) Stmt, at ¶ 41; SAC, Exs. B, C.
[6]  The first line of Voice Tech figures included characters such as Billy Blazes the firefighter and Jake Justice the policeman. See Declaration of Tyler Berkheiser [Doc. # 96], at ¶¶ 11-12.
[7]  The sub-lines were the "Voice Tech Video Mission" Rescue Heroes (introduced in March 2002), see SAC ¶ 28 & Exs. L & M, the "Mission Select" Rescue Heroes (introduced in 2003), see SAC ¶ 35 & Ex. R, and the "Voice Tech Mission Command" Rescue Heroes (introduced in late 2003), see SAC ¶ 38 & Ex. U.
[8]  Plaintiffs claim that the "Optic Force" Rescue Heroes line of toys is "remarkably similar" to plaintiffs' concept and includes a cameraman "that is virtually identical in design and appearance to the storyboard artwork, submitted with Plaintiffs' first `Reel Heroes' submission." See SAC ¶ 37 & Ex. T. Fisher-Price claims that this line of toys is based on a submission from an independent inventor, Bang Zoom, and that this inventor is paid royalties on sales of these action figures. See Def. L.R. 56(a) Stmt, at ¶ 74.
[9]  These playsets, vehicles and accessories include: the Mountain Action Command Center, see SAC ¶ 35 & Ex. R, the Mission Select Police Cruiser and Firetruck, see SAC ¶ 35 & Ex. R, the Voice Tech Rescue Firetruck, Jet and Police Cruiser, see SAC ¶ 36 & Ex. S, and the Aquatic Rescue Command Center, see id. The Aquatic Rescue Command Center includes technology for a "lenticular lens mechanism which is synchronized with sound so that a two-dimensional picture of a character appears to be talking," which was submitted by another independent inventor, Carterbench/Virtual Video. See Agreement Def. L.R. 56(a) Stmt, at ¶ 53. The "character" is apparently "Warren Waters" who "relay[s] missions from space to Rescue Heroes figures on earth." Berkheiser Decl., Ex. D. Fisher-Price pays a royalty to Carterbench/Virtual Video for sales of this playset. Agreement Def. L.R. 56(a) Stmt, at ¶ 55.
[10]  The validity of defendant's argument regarding the blanket nature of the 1994 P & A is discussed below.
[11]  DI apparently did sign at least one P & A with Fisher-Price in 1992, but this agreement was concept-specific. See Declaration of Howard Bollinger [Doc. # 95], at Ex. B. Defendant has not claimed that this P & A can operate as a waiver of DI's claims here, and such a claim could not succeed. It is clear that the 1992 P & A signed by DI was a concept-specific form that related only to the concept it was submitting to Fisher-Price at that time. Compare Bollinger Decl. Exs. A & B; see also Declaration of Bruce Benedetto ("Benedetto Decl.") [Doc. # 100], at ¶ 8.
[12]  See also Conn. Gen.Stat. § 34-314(c)(1) ("[J]oint property, common property or part ownership does not by itself establish a partnership, even if the co-owners share profits made by the use of the property."); Conn. Gen.Stat. § 34-314(c)(2) ("The sharing of gross returns does not by itself establish a partnership, even if the persons sharing them have a joint or common right or interest in the property from which the returns are derived.").
[13]  The cases cited by plaintiffs either support Fisher-Price's position that future claims of misappropriation concerning future submissions would be anticipated by Reiling, are factually inapposite and/or regard enforceability of a waiver under law that is inapplicable here. See, e.g., NetTech Solutions, LLC v. ZipPark.com, No. 01 CIV 2683(SAS), 2001 WL 1111966, at *8 (S.D.N.Y. Sept.20, 2001) (noting, "without evidence to the contrary, [a] waiver must be interpreted to encompass only those future claims the parties could have reasonably expected might be brought against each other at the time it was agreed upon," and holding that a contractual waiver was not enforceable to bar plaintiff from bringing claims against defendants, where defendants were violating the agreement at the time the parties signed the waiver and therefore plaintiffs could not have expected making such claims at the time) (internal quotation and citation omitted); Levin v. Gap, Inc., No. 97 CIV 4452(DC), 1998 WL 915897, at *6-7 (S.D.N.Y. Dec.30, 1998) (applying California law and distinguishing M.H. Segan v. Hasbro because a jury could reasonably conclude that, in addition to a submission agreement that contained a waiver, defendant had agreed to modify the submission agreement or negotiate in good faith to modify the agreement); Injection Research Specialists Inc. v. Polaris Indus., L.P., 48 U.S.P.Q.2d 1719, 1727, 1998 WL 536585 (Fed.Cir.1998) (refusing to enforce waiver where language of the waiver was ambiguous and the agreement contained terms seemingly inconsistent with the purported waiver); Anderson v. Century Prods. Co., 943 F.Supp. 137, 149-51 (D.N.H. 1996) (application of New Hampshire law); FASA Corp. v. Playmates Toys, Inc., 892 F.Supp. 1061, 1066 (N.D.Ill.1995) (regarding the enforceability of a disclaimer purporting to limit the plaintiff's right to bring federal statutory intellectual property claims, which types of claims were not limited by the 1994 P & A).
[14]  The 1994 P & A provided that it would "have an indefinite term commencing on 12/15/94 and expiring upon thirty (30) days written notice." Lane Decl. Ex. 20 at ¶ 6. Plaintiff Reiling understood that the 1994 P & A was a blanket P & A that would apply to all submissions made thereafter, and understood that it would remain in effect, absent invocation of the termination provision. See Lane Decl. Ex. 4 at 69-70 (testimony of Victor G. Reiling). While plaintiffs now reference deposition testimony in which Mr. Reiling stated that at the time he made his 1998 submission to Fisher-Price, he did not recall that the 1994 P & A was in existence and no one at Fisher-Price made reference to the 1994 P & A when he made any of the three submissions at issue in this case (see Declaration of Russell D. Dize [Doc. # 106] ("Dize Decl."), Ex. I at 225-29), his lack of memory does not absolve his contractual obligations.
[15]  The merits of defendant's motion for summary judgment on these claims are discussed below, infra.
[16]  Plaintiffs' counsel's comment at oral argument that the royalty rate in the Option Agreement could be used to evidence the parties' understanding as to the reasonable rate for compensation in the purported implied-in-fact contract further underscores this conclusion that the Option Agreement was the culmination of the parties' discussions, meetings, and negotiations.
[17]  Thus, after expiration of the Option Agreement, plaintiffs were left with claims of misappropriation, such as the claim asserted in this action, in the event that Fisher-Price used plaintiffs' concepts without compensation.
[18]  Mr. Kipling's report provides the following as "one accurate articulation" of plaintiffs' concept:

A device associated with a Rescue Heroes figure (for example, part of a backpack), for visually communicating to the mind of a child a cue or prompt for role-playing in which the child would use the Rescue Heroes figure and imagine accomplishing a mission assignment, resolving a dangerous situation, performing a rescue, or engaging in some other adventurous pretend scenario.
Lane Decl. Ex 26 at ¶ 11.
[19]  See Lane Decl. Ex. 24 (1998 concept submission form). Plaintiffs contend that "it was impossible to accurately describe the concept" in the "small rectangular space" provided on the concept submission form. See Pl. L.R. 56(a) Counter-Stmt, at ¶ 18.
[20]  This standard is distinct from the "novel to the buyer" standard applicable to contract-based submission of ideas claims, see id. at 380, which is inapplicable here.
[21]  While plaintiffs' expert, Mr. Kipling, testifies that "the `novelty' of a submitted concept is not a material consideration in the toy industry," Kipling Decl. ¶ 49, and that Fisher-Price's argument that "the mere combination of known elements is insufficient to establish novelty . . . does not comport with [his] own experience in the toy industry," id. at ¶ 51, Mr. Kipling's testimony may not be used to contradict the clearly established legal principle described above. See Ruling on Defendant's Motion to Strike, [Doc. # 143]. While Mr. Kipling's experience and testimony may reflect more relaxed standards actually applied in the toy industry, those standards are contrary to the legal principles that are applicable here.
[22]  For example, the plaintiffs' first concept incorporated film into the Rescue Heroes figures' backpacks, "which would provide action clips of obstacles and dangers each might face, animated clips of Rescue Heroes in action, and the like." SAC Ex. C. The second submission presented a "backpack type device" including a viewer which, using ambient light and a tinted device, would present a magnified image "with the capability of showing 8 or more scenes that are particularly appropriate to individual heroes." SAC Ex. H. Plaintiffs' third submission presented a disc with approximately six images, each disc relating to a particular action figure's "theme activities" that could be dropped into a simple "digital camera" on the figure, which would allow the pictures to be advanced and then viewed with one eye using viewmaster optics.

Plaintiffs' first and third submissions also presented an idea for "Filmore Schotz"  a cameraman figure with a backpack for a disc to be dropped into, which could then be viewed by looking at the backpack's "screen" and could also be used as a projector. The figure would carry a TV camera that the child could look through, providing the sense that the child was viewing what was being filmed. See SAC Exs. C & I.
[23]  Discussed supra.
[24]  Plaintiffs argue that defendant's six examples of prior art are distinct enough from the Reel Heroes concept to be rendered irrelevant. Plaintiffs distinguish the prior art as follows:

(1) Toy Biz Projector Figures: these figures are "entirely different toy[s]," projecting an image from the chest, rather than from a backpack, and projecting an image onto a wall or screen, instead of allowing the child to view the image in the backpack itself ("a view-in device"). Plaintiffs point to the further distinction that the image on the Projector Figures does not necessarily depict the mission of the character and therefore cannot serve to enhance play value, as plaintiffs' concept envisions. Additionally, the Toy Biz Projector Figures are not Rescue Heroes characters. See Pl. Mem. of Law at 33;
(2) Secret Wars Figures: these figures are not Rescue Heroes characters and the images are not on or associated with the figures' backpacks. Additionally, plaintiffs point out that the images cannot be "seen" by the figure itself and therefore cannot be "messages to or mission assignments for the figures." Id. at 33;
(3) Playsets and Other Accessories: these do not involve Rescue Heroes. See id. at 34.
[25]  The Toy Biz patent for their "Image Projective Toy" claims a toy with the mechanism for projecting "a plurality of images sequentially arranged in comic format." Def. Mem. of Law, Product Appx. at 18-19. While the specifications of the patent provide that "the ability to project images which may be related in some manner to the character of the toy figure, greatly increases the `play-value' and appeal of such a product to children," id. at 18, the invention claimed in the patent is of a certain projection device that is different from plaintiffs' backpack-viewer concept. The patent does not require that the images be of the particular character on a mission with the purpose of providing role-playing cues to the child playing with that particular figure.
[26]  The other prior art referenced by defendants are playsets and can be distinguished on this ground, because they do not encompass plaintiffs' concept of adding an image-displaying device to the equipment of an action figure. Moreover, as discussed below, plaintiffs' claims for royalties on the Reel Heroes playsets produced by Fisher-Price sounds in industry custom and practice of paying royalties for line extensions, and are not claimed to depend on the novelty of the concept of an interactive playset in and of itself.
[27]  As the parties note, few courts have granted summary judgment on the basis of novelty after Nadel. Plaintiffs contend that post-Nadel "only one court in this Circuit granted summary judgment on the issue of novelty in a submission [of] idea case." Pl. Mem. of Law at 29 n. 12. Plaintiffs cite to Khreativity Unlimited v. Mattel, Inc., 101 F.Supp.2d 177 (S.D.N.Y.2000), aff'd 242 F.3d 366, 2000 WL 1843223 (2d Cir.2000), in which the court considered a contract-based claim for which the novelty standard is "novel[ty] to the buyer." 101 F.Supp.2d at 185. The court concluded that plaintiff's "idea for a cross-marketing venture between Mattel and the NBA was so unoriginal and lacking in novelty that knowledge of the idea [could] be imputed to Mattel [the buyer]." Id. At least two other courts in this Circuit have granted motions to dismiss on the issue of novelty in the context of a misappropriation claim. In Sharp v. Patterson, the court concluded that plaintiff's "idea to write a novel revolving around a series of love letters is neither novel nor original." Sharp v. Patterson, No. 03 Civ. 8772(GEL), 2004 WL 2480426, at *9 (S.D.N.Y. Nov.3, 2004). In Zikakis v. Staubach Retail Servs., Inc., the court concluded that (plaintiffs' idea to create a real estate investment trust comprised of sale-leaseback transactions within the automotive retailing industry was non-novel where the ideas of real estate trusts and of sale-leaseback transactions in the automotive retailing industry already existed in the public domain and in defendant's own business). Zikakis v. Staubach Retail Svcs., Inc., No. 04 Civ. 9609(NRB), 2005 WL 2347852. at *3 (S.D.N.Y. Sept. 26, 2005). These cases involving concepts that are so clearly merely variations on ideas already existing in the public domain, and thus devoid of novelty, are readily distinguished from this case, where genuine issues of material fact exist as to whether plaintiffs' Reel Heroes concept was novel.
[28]  "Under New York law, a confidential relationship is `synonymous with [a] fiduciary relationship' and . . . [exists] generally where the parties do not deal on equal terms and one trusts and relies on the other. . . . Courts will find a duty not to reveal confidential information only when the recipient has accepted the confidential relationship. . . . Such a relationship may arise either explicitly by contract, or implicitly by the actions of the parties or other circumstances." See Stewart v. World Wrestling Fed'n Entm't, Inc., No. 03 CV 2468(RLC), 2005 WL 66890, at *4 (S.D.N.Y. Jan.11, 2005) (citing, inter alia, Sachs v. Cluett Peabody & Co., 265 A.D. 497, 39 N.Y.S.2d 853, 856 (N.Y.App.Div.1943), aff'd 291 N.Y. 772, 53 N.E.2d 241 (N.Y. 1944)).
[29]  The 1994 P & A provides:

The disclosure must be understood to be purely voluntary and no confidential relationship is to be established by such disclosure or implied from our consideration of the submitted material, and the material is not to be considered submitted "in confidence." Confidential relationships have been held to create obligations which are beyond those that the company is willing to assume.
Lane Decl. Ex. 20 at ¶ 1.
[30]  See Lane Decl. Ex. 4 (Reiling deposition) at 76-77 (testifying that Mattel and Hasbro required inventors to sign agreements stating that they would not keep submissions confidential); Lane Decl. Ex. 12 (Kipling deposition) at 168-69 (testifying that "a variety of practices" exist in the toy industry "with respect to whether toy companies commit to keep inventors' submissions confidential"); Lane Reply Decl. Ex. E (Pook deposition) at 63-64 ("Q. . . . [W]hen an outside inventor made a submission to you, was there an expectation that you would keep that information confidential? . . . THE WITNESS: No. No. I mean our form states that.")
[31]  Plaintiffs argue as a preliminary matter that Fisher-Price should be estopped from advancing the defense of non-use because it assured this Court on two occasions that it would not do so. See Pl. Mem. of Law at 21 n. 4 (citing Dize Decl. Ex. J (Transcript of Feb. 2, 2004 Status Conference) at 34-35; Ex. K (Transcript of Feb. 14, 2005 Status Conference) at 23-24, 28-29). In fact, Fisher-Price stated that one of its defenses was "that [it] didn't use [plaintiffs' concept]". See Dize Decl. Ex. J at 34.
[32]  The alleged use of plaintiffs' Filmore Schotz concept is discussed below.
[33]  Plaintiffs proffer testimony supporting the conclusion that Fisher-Price had access to plaintiffs' submitted concepts, and that members of the Boys Team had access to one of plaintiffs' prototypes. See Dize Decl. Ex. D (Berkheiser deposition) at 38-40 (Berkheiser saw plaintiffs' submission "which was a motorized film loop that was trapped inside of a backpack that was put on one of our figures"), 44-47 (Berkheiser saw plaintiffs' submission including "a color picture of a cameraman" that utilized "a film loop and a motorized button and a lens you looked through"); Dize Decl. Ex. E (Morton deposition) at 58-62, 71-74 (when he was Design Manager at Fisher-Price, Morton saw plaintiffs' submissions and had plaintiffs' submission materials in his possession for more than two weeks); Dize Decl. Ex. F (Pardi deposition) at 45-46, 50-51 (Pardi may have seen one of plaintiffs' prototypes). Fisher-Price admits that plaintiffs' prototype was shown to Ken Morton, then Design Manager of the Boys Team, and to two other Boys Team members, Tyler Berkheiser and Chris Pardi. See Def. L.R. 56(a) Stmt at ¶ 28.
[34]  See e.g., Ball, 842 F.Supp. at 48 (granting defendant's motion for summary judgment on misappropriation, finding that plaintiff's advertising concept of "five little girls dressed up, having a tea party at which they ate Cadbury bars [along with] a pet dog wearing a doll's bonnet [also at the table]" was sufficiently different from defendant's accused advertisement of "a little girl dressed up in adult clothes hold[ing] a tea party for her toys. Sitting at the table with her are a stuffed bear and elephant, and a doll. She serves them each a different Hershey Miniature candy, commenting on how each one likes a different kind." The Court concluded that, while both ideas concerned a little girl having a tea party, the details and themes of the two ideas were very different, noting, "[t]he theme of the plaintiff's idea is children, enjoying candy bars" whereas "[t]he theme of the defendant's commercial is [that] Hershey Miniatures can satisfy a variety of individual tastes") (applying Connecticut law in a diversity case, but citing New York case law); see also Ed Graham Prods., Inc. v. Nat'l Broad. Co., 75 Misc.2d 334, 347 N.Y.S.2d 766, 768 (N.Y.Sup. Ct.1973) (granting motion for summary judgment, finding that plaintiff's "Birdman and Sparrow" series dealing with the "same adventure, spirit and sense of crime" as "Batman and Robin" was sufficiently different from defendant's "Birdman" series based on the "mythological Egyptian Sun God `Ra'," noting that the only similarities between the characters were that "both [we]re birdmen capable of flight and that both successfully fight for good over evil").
[35]  Telly Photo's physical characteristics (red hair, facial hair, a baseball cap) are similar to those of Filmore Schotz. See Reiling Decl., Ex. S. Mr. Berkheiser claims that the physical attributes of the Fisher-Price's Telly Photo were derived from an actual television cameraman and brother-in-law of Fisher-Price employee. See Berkheiser Decl. ¶ 28. Notwithstanding this fact, a jury could still conclude that Fisher-Price used plaintiffs' Filmore Schotz concept when it produced Telly Photo.
[36]  In applying the four factors of Section 145, the Court may also take into account:

(a) the needs of the interstate and international systems, (b) the relevant policies of the forum, (c) the relevant policies of other interested states and the relative interests of those states in the determination of the particular issue, (d) the protection of justified expectations, (e) the basic policies underlying the particular field of law, (f) certainty, predictability and uniformity of result, and (g) ease in the determination and application of the law to be applied.
See Otis Elevator Co. v. Factory Mut. Ins. Co., 353 F.Supp.2d 274, 285 & n. 15 (D.Conn. 2005) (citing Restatement (Second) Conflict of Laws § 6(2)).
[37]  See Stewart v. World Wrestling Fed'n Entm't, Inc., No. 03CV2468 (RLC), 2005 WL 66890, at *1 (S.D.N.Y. Jan.11, 2005) (applying New York choice of law rules, which are similar to Connecticut choice of law rules, and stating that "whatever harm incurred to plaintiff due to the alleged misappropriation of his ideas and concepts was felt in New York" where plaintiff was a New York resident); Link Group, 2000 U.S. Dist. LEXIS 4567, at *43 ("[T]he place of the injury in this case is Connecticut, since that is where [plaintiff] would have suffered any loss of revenue.").
[38]  The Court is concerned that CUTPA not be given an improper extraterritorial reach so wide that it encompasses any conduct taken outside of Connecticut that necessarily economically impacts a Connecticut-based plaintiff in Connecticut. See Alexander Hamilton Life Ins. Co. v. James River Corp., No. 96cv1100 (AHN), 1997 WL 13053, at *5-7 (D.Conn. Jan. 14, 1997) (concluding that Virginia law applied under the most significant relationship test and that plaintiffs had failed to satisfy CUTPA's jurisdictional requirements, where plaintiffs had failed to specifically allege any trade or commerce that occurred in Connecticut, defendant had its principal place of business in Virginia, the parties executed the contracts at issue in Virginia, and the conduct causing the injury took place in Virginia, even where one of the plaintiffs was a Connecticut resident).

While some cases have suggested that "where there is a sufficient showing that the economic impact of the unfair trade practice occurred in Connecticut," a CUTPA claim may be maintained, Federici v. Gans, No. CV940317690S, 1999 WL 49779, at *2 (Conn.Super.Ct. Jan.7, 1999), in such cases there were significant other contacts with Connecticut, in addition to the impact of injury being felt here. See e.g., id. at *2 (in addition to the economic injury being felt in Connecticut by plaintiff who was a Connecticut resident, "the parties lived, met and agreed to the terms of their business arrangement in Connecticut," "the parties drove together, to and from work from Connecticut," and the "bank accounts of the parties' corporation at issue were located at Connecticut banks"); Titan Sports, Inc. v. Turner Broad. Sys., Inc., 981 F.Supp. 65, 71-72 (D.Conn. 1997) (plaintiff's CUTPA claim met the test for being tied to a form of trade or commerce "intimately associated" with Connecticut where, in addition to plaintiff having its principal place of business in Connecticut and thus suffering injury there, defendants' allegedly deceptive television programs aired in Connecticut, their pay-per-views were broadcast in Connecticut, and Connecticut residents called defendants' 900-number hotline). Uniroyal Chem. Co. v. Drexel Chem. Co., 931 F.Supp. 132 (D.Conn.1996), cited in both Titan Sports and Federici, similarly involved a case with other connections to Connecticut beyond the fact that a Connecticut plaintiff had suffered its alleged injury in Connecticut, including that the contract at issue was to be performed in Connecticut. While the Uniroyal Court stated that a "tort is deemed to have occurred where the injury was sustained" and implied that the fact that injury had been sustained in Connecticut might be sufficient to meet the "intimately associated" test for application of CUTPA, the court also concluded that Connecticut choice of law principles would similarly dictate application of Connecticut law, and thus CUTPA. See id. at 140. The facts and circumstances of these cases are thus distinguishable from those in this case.
[39]  The cases cited by plaintiffs in support of their position are distinguishable because the circumstances of those cases satisfy at least one of the tests for application of CUTPA described above. See Connecticut Pipe Trades Health Fund v. Philip Morris, Inc., 153 F.Supp.2d 101, 107-08 (D.Conn.2001) (plaintiffs' allegations related to false and deceptive sales and advertising, misrepresentations, and other deceptive business practices by defendants that occurred in Connecticut); Link Group, 2000 U.S. Dist. LEXIS 4567, at *42-44 (choice of law analysis favored application of Connecticut law).
[40]  Plaintiffs do not respond to defendant's argument concerning the absence of evidence on damages. While Mr. Popek states that as a result of Fisher-Price's discontinuance of its relationship with DI, DI has lost annual business on average of $833,972, see Popek Decl. ¶ 24, Mr. Popek offers no evidence as to the damages resulting from the allegedly tortious interference with the business relationship between Reiling and DI.
[41]  Plaintiffs also note that while royalties for such accessories may be typically negotiated in a license agreement, Fisher-Price deprived plaintiffs of the opportunity to negotiate a license agreement and appropriate royalties because Fisher-Price allegedly used their concept without plaintiffs' knowledge or consent.
[42]  Punitive damages are available for claims of misappropriation and/or unfair competition, as well as other tort claims. See Getty, 878 F.2d at 657 (unfair competition); Roy Export Co. Establishment of Vaduz, Liechtenstein v. Columbia Broad. Sys., Inc., 672 F.2d 1095, 1107 (2d Cir.1982) (affirming jury verdict awarding punitive damages on plaintiff's unfair competition claim based on defendant's misappropriation of a plaintiff's property for use in defendant's television program).
[43]  While evidence of these latter factual allegations included in plaintiffs' unfair competition claim cannot constitute an independent tort, it is properly considered by the jury in determining whether punitive damages are justified.
