                               In the

    United States Court of Appeals
                 For the Seventh Circuit
                     ____________________
No. 16-3192
MARY HALEY, et al.
                                                Plaintiffs-Appellants,

                                 v.

KOLBE & KOLBE MILLWORK CO.
                                                 Defendant-Appellee.
                     ____________________

         Appeal from the United States District Court for the
                   Western District of Wisconsin.
           No. 14-cv-99-bbc — Barbara B. Crabb, Judge.
                     ____________________

     ARGUED MARCH 28, 2017 — DECIDED JULY 11, 2017
                     ____________________


   Before FLAUM, KANNE, and HAMILTON, Circuit Judges.
   FLAUM, Circuit Judge. Seven pairs of spouses and one indi-
vidual filed this putative class action against Kolbe & Kolbe
Millwork Company, alleging that Kolbe sold them defective
windows that leak and rot. Plaintiffs brought common-law
and statutory claims for breach of express and implied war-
ranties, negligent design and manufacturing of the windows,
negligent or fraudulent misrepresentations as to the condition
2                                                             No. 16-3192

of the windows, and unjust enrichment. The district court
granted partial summary judgment in Kolbe’s favor on a num-
ber of claims, eventually excluded plaintiffs’ experts and de-
nied class certification, and ultimately found that plaintiffs’
individual claims likewise could not survive without expert
support. We affirm.
                             I. Background
    A. Factual Background
    Kolbe is a Wisconsin corporation that designs, manufac-
tures, and sells windows. Plaintiffs-appellants live in Michi-
gan (Mary and Michael Haley, and Terrance and Jean
McIver), Florida (Leslie and Hal Banks), Pennsylvania (Annie
and Brian Buinewicz, and Susan and Christina Senyk), Ohio
(Matthew and Renee Deller), New Hampshire (Patricia
Groome and Gary Samuels), and Wisconsin (Marie Lohr); and
all had Kolbe windows installed in their homes at different
times since 1997.
   Also since 1997, Kolbe has issued at least seven different
versions of a written window warranty. 1 In addition, certain

    1 Each version includes, among other things, a warranty that the win-
dows shall be free from defects that would render them unfit for ordinary
use; a statement that Kolbe’s obligation under the warranty is limited, at
Kolbe’s option, to the repair, replacement, or refund of the purchase price
of the window; a statement that the warranty is conditional on the win-
dow’s being installed, finished, maintained, and operated in accordance
with Kolbe’s instructions; certain exclusions, including those related to en-
vironmental conditions and the type of structure in which the window has
been installed; disclaimers of other written and implied warranties; and a
requirement that claimants provide written notice of warranty claims. The
warranties for plaintiffs-appellants’ windows also differ in a number of
respects, including the length of the warranty (one year for windows pur-
chased in 1997 versus ten years for windows purchased in 1998 or later);
No. 16-3192                                                               3

of the plaintiffs-appellants’ Kolbe windows were finished
with an optional exterior paint, known as the “K-Kron sys-
tem,” that came with its own warranty. Kolbe has issued at
least six different versions of the K-Kron warranty. 2
   All plaintiffs-appellants experienced one or more prob-
lems with some of their windows, including leaking, warp-
ing, rotting, or cracking or peeling paint. Kolbe’s responses to
plaintiffs’ problems varied, ranging from doing nothing (e.g.,
with respect to the Haleys and the Senyks) to making recom-
mendations on maintenance and care (e.g., to the Bankses, the
McIvers, the Dellers, Groome and Samuels, and Lohr) to re-
placing a number of window sashes—that is, the movable
panels that form the frame holding the glass pane(s)—(e.g., for
the Bankses, the Buinewiczes, the Dellers, and Lohr). All of




the number and type of exclusions; the time period within which to file
written notice of a warranty claim; and the existence of a choice-of-law
provision (as of October 2002, the warranties included a Wisconsin choice-
of-law provision).
    2 Each of the K-Kron warranties includes, among other things, a guar-

antee that the K-Kron system will resist cracking, peeling, and flaking of
the applied paint film for a period of ten years after purchase (in pre-2012
warranties) or shipment (from 2012 onward); a statement that Kolbe re-
serves the right to determine the best method to correct the situation; a
Wisconsin choice-of-law provision (from 2002 onward); disclaimers of
other express and implied warranties; various conditions, including a re-
quirement that all faces and edges must be thoroughly finished and that
the owner must follow Kolbe’s written instructions regarding finishing,
maintenance, operation, and refinishing; and a requirement that custom-
ers provide written notice of a warranty claim either “promptly” (in ver-
sions predating October 2002) or within thirty days of discovery (from Oc-
tober 2002 onward).
4                                                   No. 16-3192

the plaintiffs-appellants eventually concluded that Kolbe
would not honor its written warranties.
    B. Procedural Background
        1. Amended Complaint
   Plaintiffs-appellants filed this putative class action against
Kolbe in February of 2014. Their amended complaint alleged
numerous causes of action:
    •   Breach of express warranties, including Kolbe’s writ-
        ten warranties stating that the windows would remain
        free from defects (“no-defect” written-warranty
        claims) and that Kolbe would repair, replace, or refund
        the price of defective windows (“failure-to-honor”
        written-warranty claims), as well as other warranties
        allegedly stemming from statements in Kolbe advertis-
        ing (advertising-warranty claims);
    •   Breach of implied warranty of merchantability and im-
        plied warranty that windows were fit “for their in-
        tended use”;
    •   Negligent misrepresentation;
    •   Negligence;
    •   Unjust enrichment;
    •   Violations of Wisconsin’s Deceptive Trade Practices
        Act (“WDTPA”), Wis. Stat. § 100.18; and
    •   Violations of Wisconsin’s Home Improvement Prac-
        tices Act (“HIPA”), Wis. Admin. Code ATCP § 110.
All plaintiffs except Samuels and Groome later voluntarily
dismissed their WDTPA claims, and the district court granted
Kolbe’s motion to dismiss the HIPA claims. The remaining
No. 16-3192                                                           5

claims were all premised on the allegation that Kolbe win-
dows had common design defects that caused them to rot
prematurely.3
       2. Partial Summary Judgment
    In February 2015, Kolbe moved for partial summary judg-
ment, arguing that a number of plaintiffs’ claims were barred
by the applicable statutes of limitations and the economic loss
doctrine, and that plaintiffs had failed to establish the ele-
ments of some of their claims. Plaintiffs challenged Kolbe’s
statute-of-limitations arguments with respect to their express-
warranty and fraudulent-misrepresentation claims, but did
not respond as to their claims of breach of implied warranty
for six sets of plaintiffs, or to any of the claims for negligence,
negligent misrepresentation, or unjust enrichment.
   In June 2015, the district court granted summary judgment
with respect to the following claims:
   •   The Buinewicz plaintiffs’ express-warranty claims
       (both “no-defect” and “failure-to-honor”), because the
       Buinewiczes had first discovered rot in their windows
       in 2003—six years after the one-year warranty period
       had ended;
   •   The McIver plaintiffs’ “no-defect” express-warranty
       claim, because it was barred under the applicable four-
       year statute of limitations, and the McIvers had not de-
       veloped arguments justifying the claim’s survival;


   3 Aluminum-clad windows allegedly suffered from a defect where the

sash met the sill (i.e., where the lower sash rested when the window was
closed), while all-wood windows suffered from a defect of the K-Kron or
K-Kron II paint with which they had been coated.
6                                                           No. 16-3192

    •   All plaintiffs’ advertising-warranty claims, because
        some were barred by the statute of limitations and the
        remaining ones (for the Haleys and Samuels and
        Groome) involved statements that were mere puffery
        or otherwise too vague to support such a claim;
    •   The Banks, Buinewicz, McIver, Senyk, Deller, and Lohr
        plaintiffs’ implied-warranty claims, both because
        plaintiffs had abandoned the claims by failing to iden-
        tify the factual bases, and because the claims were
        barred under the relevant statute of limitations;
    •   The Samuels and Groome plaintiffs’ fraudulent-mis-
        representation claim, because both had testified that
        their builder had offered only Kolbe windows and that
        this fact had not influenced their decision to buy their
        home through that builder; and
    •   All plaintiffs’ negligence, negligent-misrepresentation,
        and unjust-enrichment claims, because plaintiffs had
        waived the claims by failing to respond to Kolbe’s ar-
        guments in its motion for summary judgment.
   On October 21, 2015, Groome and Samuels moved for re-
consideration of the grant of summary judgment on their
fraudulent-misrepresentation claim. 4 They asserted that they
had newly discovered evidence (a 2005 Kolbe email, which
plaintiffs had received three months prior to the district
court’s summary judgment decision) showing that Kolbe had
made false representations in its product literature and label-
ing related to, inter alia, the company’s compliance with man-
ufacturing standards and building codes, and its methods for

    4 Plaintiffs technically filed their motion under Federal Rule of Civil
Procedure 60(b)(2), but judgment had not yet been entered in the case, so
the district court treated the motion as one for reconsideration.
No. 16-3192                                                     7

certifying its windows (i.e., testing only certain “ringer” win-
dows to pass certification).
    In November 2015, the district court denied the motion for
reconsideration, finding that plaintiffs had still failed to iden-
tify the particular representations that they believed Kolbe
had made to any member of the public concerning these is-
sues and had not explained how any alleged misrepresenta-
tion or false statement had caused pecuniary loss to Groome
and Samuels, as the fact that their builder had offered only
Kolbe windows had not influenced their decision to buy their
home.
       3. Discovery Dispute
    Meanwhile, by March 2015, when Kolbe’s motion for par-
tial summary judgment was still pending, Kolbe had com-
pleted rolling productions of eleven of fourteen categories of
documents, and had partially completed the other three. In
August 2015, plaintiffs moved to reopen discovery and im-
pose sanctions, claiming that Kolbe had “engaged in sandbag-
ging throughout the discovery process, producing prodigious
amounts of discovery at disadvantageous times for plaintiffs,
dragging its feet on production of discoverable information
and generally not cooperating.” Kolbe responded that it had
“cooperated from the beginning in the production of discov-
ery, but was thwarted by plaintiffs’ refusal to narrow their dis-
covery demands.”
   In a November 2015 text order, the magistrate judge de-
nied plaintiffs’ motion to reopen discovery and for sanctions;
and, in a February 2016 opinion and order, the district judge
found that the record supported Kolbe’s view of the discovery
8                                                         No. 16-3192

disputes and declined to reverse the magistrate judge’s deci-
sions. The district judge noted that although the magistrate
judge had “told plaintiffs several times to narrow and priori-
tize their discovery requests … and [had] suggested ways in
which they could do so[,] plaintiffs [had] failed to hone their
requests so that the electronic searches of [Kolbe’s] electroni-
cally stored records would produce more relevant infor-
mation, as well as take less time.” She also observed that
Kolbe had sought plaintiffs’ agreement about the size, scope,
and pace of the production, and had kept them informed of
its progress at each stage. Finally, she noted that although
plaintiffs complained about Kolbe’s “late” disclosure of its ex-
perts, Kolbe had in fact produced its expert reports on the day
to which plaintiffs had agreed.
    In the same order, the district court granted Kolbe’s mo-
tion to strike a declaration by Joel Wolf, one of plaintiffs’ ex-
pert witnesses. By way of background: Plaintiffs had agreed
to an extended deadline for expert disclosures and had pro-
duced on the due date the joint expert report of Wolf and
Haskell Beckham. Wolf and Beckham had opined that several
design features worked together to cause decay: (1) an inade-
quate sill slope; (2) an inadequate gap between the sill frame
and the bottom of the sash; (3) a weatherstrip gasket on the
bottom of the sash that had trapped water on the sill; (4) an
exposed wood surface on the underside of the sash that had
been treated with the ineffective K-Kron or K-Kron II water
repellent; and (5) cracked K-Kron or K-Kron II protective coat-
ings. 5 Subsequently, plaintiffs produced a preliminary repair-



    5Plaintiffs specifically alleged that double-hung and glider windows
had a defective K-Kron coating (defect #5); aluminum-clad windows had
No. 16-3192                                                           9

estimate summary prepared by Wolf, estimating the cost of
removing and replacing each of the plaintiffs’ windows, and
Kolbe deposed Wolf for a second time.
    Six days before discovery closed, Kolbe produced the re-
port of its expert, William Smith, who asserted that moisture
absorbed by unprotected wood was attributable to improper
finishing of the bottom of the lower rail by the homeowner or
contractor. Wolf then filed his (later-stricken) declaration,
which responded to Smith’s report and submitted that, be-
cause of water pooling on the sill and the close proximity of
the sill to the sash rail, the bottom of the sash would decay
irrespective of the finish. Kolbe argued that Wolf’s declaration
was filed in violation of the preliminary pretrial-conference
order, which had provided that there would be no third
round of expert reports, and the district court agreed that the
declaration “was an attempted third round of reports and …
was untimely, giving defendant no opportunity to respond to
it before the close of discovery.”
       4. First Motion for Class Certification
    In August 2015, plaintiffs had sought to certify the follow-
ing class under Federal Rule of Civil Procedure 23(b)(3): “All
individuals and entities that have owned, own, or acquired
homes, residences, buildings, or other structures physically
located in the United States, in which Kolbe aluminum-clad
windows or Kolbe wood Windows with K-Kron or K-Kron II
coating are or have been installed since 1997 [that have mani-
fested a defect].” Plaintiffs proposed to manage the class by



all of the defects except for an exposed wood sash (defects #1–3 and 5);
and wood-casement, transom, and picture windows had all five defects.
10                                                               No. 16-3192

dividing it into four nationwide subclasses based on the gen-
eral type of warranty (express or implied) and the year of win-
dow installation: (1) breach of express warranty on windows
installed from 2002 to the present; (2) breach of express war-
ranty on windows installed from 1997 to the present; (3)
breach of implied warranty of fitness for a particular purpose
on windows installed from 2008 to the present; and (4) breach
of implied warranty of merchantability on windows installed
from 2008 to the present. 6 Plaintiffs also sought to certify the
following class under Rule 23(b)(2) (seeking final injunctive
or corresponding declaratory relief): “All individuals and en-
tities that have owned, own, or acquired homes, residences,
buildings, or other structures physically located in the United
States, in which Kolbe aluminum-clad or wood Windows
with K-Kron or K-Kron II coating are or have been installed
since 1997 [that have not manifested a defect].”
    Plaintiffs’ motion for class certification also contended
that, in addition to claims that the district court had specifi-
cally identified as having survived Kolbe’s motion for partial


     6 In plaintiffs’ reply brief in support of their first motion for class cer-
tification, they clarified that the first proposed subclass included “no-de-
fect” and “failure-to-honor” express-warranty claims, and the second pro-
posed subclass was limited to warranties based on product literature. As
the district court had already determined that plaintiffs had waived any
express-warranty claims based on statements in product literature, the
court explicitly declined to certify the second subclass. Meanwhile, the
third subclass could not be certified because the district court had already
found that plaintiffs had no claims related to the breach of an implied war-
ranty of fitness for a particular purpose. This left only two proposed sub-
classes—one for all the remaining express-warranty claims (both no-de-
fect and failure-to-honor), and one for all remaining implied-warranty
claims.
No. 16-3192                                                            11

summary judgment, 7 plaintiffs also had viable claims that
Kolbe had breached (1) an express warranty that its windows
met certain association standards and building codes, and (2)
an implied warranty that its windows were fit for a particular
purpose.
    Kolbe challenged the proposed classes and subclasses,
contending that plaintiffs could not satisfy the requirements
of Rules 23(a) and (b) because the class was unmanageable
and there were too many material factual and legal differ-
ences among the proposed class members’ claims. Kolbe also
contended that plaintiffs had waived any express-warranty
claims based on association standards and building codes by
failing to mention such claims in plaintiffs’ amended com-
plaint or in their response to Kolbe’s motion for partial sum-
mary judgment.
    In its December 2015 order and opinion, the district court
first concluded that because plaintiffs had not replied to
Kolbe’s assertion of waiver as to the building-codes express-
warranty claims, plaintiffs had forfeited the issue. The district
court also noted that those claims appeared to be the same
“advertising-statement” express-warranty claims that the
court had already dismissed at summary judgment, and as
plaintiffs had not moved to reconsider the dismissal of those
claims, plaintiffs could not reassert them at this stage of the
proceeding. As for the claims of breach of implied warranty
for fitness for a particular purpose, the district court found


    7 These included the Banks, Lohr, Senyk, and Deller plaintiffs’ no-de-
fect express-warranty claims; the McIver and Senyk plaintiffs’ failure-to-
honor express-warranty claims; and the Haley and Samuels and Groome
plaintiffs’ breach-of-implied-warranty claims.
12                                                             No. 16-3192

that because plaintiffs had never alleged or established that
they had purchased their windows for any particular purpose
other than their ordinary function as windows, plaintiffs
could not make out such claims under the Uniform Commer-
cial Code and Wisconsin law.
     The district court went on to deny plaintiffs’ motion for
class certification because they had failed to satisfy the re-
quirements of Rule 23(a) and (b). The court noted that plain-
tiffs had proposed broad and overlapping classes (spanning
eighteen years, all fifty states, and including multiple claims
involving several types of windows with varying design de-
fects) and had failed to address or account for the individual-
ized proof and inquiries that appeared to be necessary to re-
solve the questions at issue. 8 Moreover, because as many as
fifty state laws could apply to some of the class members’
breach-of-implied-warranty claims, the court found that di-
viding the proposed multi-state class into state subclasses




     8  For example, no-defect and failure-to-honor express-warranty
claims called for different evidence and raised separate questions with re-
spect to Kolbe’s and plaintiffs’ conduct, causation (relating to, e.g., win-
dow maintenance and upkeep, installation, home-state climate, etc.), po-
tential defenses, accrual of the statute of limitations, potential tolling, and
damages (which could vary depending on the number of windows,
whether replacement or repairs were required, the extent of the damage,
other features of each class member’s home, etc., and may not be ade-
quately covered by plaintiffs’ proposed computer models). The proposed
subclasses also failed to account for the different types of windows at issue
(i.e., double-hung and glider, aluminum-clad, and wood casement), each
of which allegedly suffered different combinations of five separate de-
fects, and the fact that designs for these three product lines had apparently
changed substantially over the relevant eighteen-year time period.
No. 16-3192                                                                 13

would be unmanageable. The district court then offered plain-
tiffs the opportunity to renew their motion for class certifica-
tion with respect to certain issues. 9
         5. Second Motion for Class Certification and Exclusion of
            Plaintiffs’ Experts
     In their second motion for class certification, plaintiffs
again sought certification under Rule 23(b)(2) and (b)(3), this
time proposing up to nine new subclasses; alternatively,
plaintiffs requested certification of 34 “common issues” under
Rule 23(c)(4). Kolbe opposed the second motion for many of
the same reasons that Kolbe had opposed the first, and also
argued that flaws in plaintiffs’ expert opinions precluded cer-
tification, as plaintiffs could not establish defect and causation
without expert testimony. (Kolbe had first raised these argu-
ments in a Daubert motion filed prior to the plaintiffs’ first mo-
tion for class certification and in Kolbe’s response to plaintiffs’
first certification motion.) 10



    9  These included: (1) whether some of Kolbe’s products contained de-
fects that could result in rot; (2) whether Kolbe had disclaimed the implied
warranty of merchantability; and (3) whether Kolbe had a uniform policy
or practice of failing to honor its duty to repair, replace, or refund under
its written warranty. The district court also explicitly warned plaintiffs
that they “should take particular care to define manageable classes or sub-
classes that reflect the multiple claims, products, alleged defects and state
laws at issue,” and ordered them to submit a trial plan describing in detail
the issues to be presented at trial, discussing whether and how those is-
sues could be resolved by class-wide proof, and explaining how individ-
ual inquiries could be handled.
    10 Plaintiffs had stated in support of their first motion for class certifi-
cation that they would address the Daubert issues raised by Kolbe; and
plaintiffs submitted their Daubert opposition two months later. In the
14                                                           No. 16-3192

    With respect to Wolf, Kolbe had argued (and plaintiffs had
not disputed) that Wolf had erred in assuming that Kolbe had
designed its windows to have an unfinished bottom sash rail.
In fact, Kolbe had instructed users to finish all edges and faces
of its windows with paint, stain, or another approved coating,
or Kolbe’s warranties would not apply. 11 Kolbe had moved to
exclude Beckham, plaintiffs’ other expert, because he had
done no tests or analyses comparing K-Kron’s performance to
that of any other type of paint—instead basing his opinions
on the results of a test in which he had saturated pieces of
wood with water, left one side of each exposed (some with K-
Kron, the others bare), and waited to see how long it took each
piece to dry—and had offered no opinions regarding the ap-
propriate level of permeability for paint applied to windows.
   As to Wolf, plaintiffs’ response read in its entirety as fol-
lows:
          [T]he Court should reject Kolbe’s argument that
          Mr. Wolf’s opinions are deficient because he
          made an “erroneous assumption” about the un-
          finished undersides of the sashes. As an initial
          matter, Mr. Wolf’s opinions about the unfin-
          ished underside of these Kolbe windows are
          just one aspect of a comprehensive indictment
          of the design of these windows, and as such are
          only one aspect of a myriad of valid criticisms


meantime, the district court had denied the first class-certification motion
on its Rule 23 merits, with plaintiffs’ experts still in place.
     11Consumers could also choose to order their windows with a fac-
tory-applied finish, which apparently none of the plaintiffs-appellants
did.
No. 16-3192                                                    15

       that are all firmly grounded in “scientifically
       valid principles,” and all of which constitute
       “pertinent evidence.” Moreover, even assuming
       for sake of argument that a particular window
       was left unfinished due to a failure of the home-
       owner/contractor to follow installation instruc-
       tions, such a failure to adhere to the installation
       instructions was entirely foreseeable by Kolbe
       and therefore should have been accounted for in
       the design process. Mr. Wolf’s evidence will
       therefore assist the trier of fact on this point.
(internal citation omitted). As to Beckham, Plaintiffs coun-
tered that his saturation tests had confirmed that the K-Kron
paint “greatly reduce[s] the wood’s ability to rid itself of mois-
ture” and had supported his opinion that the K-Kron paint
“leads to the Windows retaining an excessive amount of mois-
ture, leading to rot and decay.” Plaintiffs also characterized
Kolbe as simply disagreeing with the type of K-Kron test it
would have preferred.
     After the parties had fully briefed the Daubert motion,
plaintiffs also filed a motion for leave to submit additional ev-
idence: a series of October 2007 emails between Kolbe’s Vice
President of Procurement, Quality, and Service and an indi-
vidual at another window company, in which the latter had
told the Kolbe VP that his company had discovered Kolbe was
“leaving bare wood at the bottom of the … sashes for the iden-
tification label” and that “[t]his seem[ed] to be the worst pos-
sible area to leave unprotected.” The emails continued, “Now
when the painter goes to finish paint—he thinks that area is
to be left natural—I’m concerned that we have bare wood that
could suck up water and possibly rot out the bottom rails if
16                                                   No. 16-3192

left unprotected.” Plaintiffs argued that the emails showed
that Kolbe had known that windows that had been ordered
finished had unfinished undersides of sashes, and that Kolbe
had been stamping its name and manufacturing date on the
bottom of the sash, indicating that this edge was supposed to
be left unfinished. The district court denied this motion to
supplement because plaintiffs had already had ample oppor-
tunity to include this evidence in their response to Kolbe’s
Daubert motion, but had failed to do so. The district court also
noted that the emails left unclear how long any purported
practice of leaving the undersides of windows unfinished
may have lasted, who had been affected, or whether Kolbe
had remedied any mistake.
    In March 2016, the district court also denied plaintiffs’ sec-
ond motion for class certification, agreeing with Kolbe that
plaintiffs’ experts had not provided reliable or helpful opin-
ions regarding the existence of defects in Kolbe’s windows.
Specifically, the district court determined that Wolf had incor-
rectly assumed that Kolbe had designed its windows to have
an unfinished lower sash, and that plaintiffs’ response to
Kolbe’s Daubert motion was underdeveloped and unsup-
ported. The court also held that plaintiffs’ conclusory state-
ments defending Beckham were insufficient to meet the Daub-
ert standard, that there was no reliable scientific basis for
Beckham’s conclusion that K-Kron was a defective exterior
paint, and that plaintiffs had forfeited any argument that
Beckham’s opinion was based on reliable methods (or pro-
vided relevant information) by failing to develop such an ar-
gument in their response. Additionally, the court ordered
plaintiffs to show cause why the exclusion of their experts’
opinions would not foreclose the named plaintiffs’ individual
No. 16-3192                                                                17

claims for the same reasons that it prevented class certifica-
tion.
     Plaintiffs then moved for reconsideration, challenging
both the court’s exclusion of the expert opinions and several
other decisions. (Among other things, plaintiffs argued that
the court should have ruled on their motion to exclude Kolbe’s
expert regarding customers’ improper finishing of their own
windows, that the court had incorrectly struck Wolf’s decla-
ration as an untimely-filed rebuttal report, and that the court
had erred in determining that plaintiffs had waived their im-
plied-warranty claims related to Kolbe’s certification testing
of its windows.) In June 2016, the district court denied plain-
tiffs’ motion, finding that plaintiffs had largely rehashed old
arguments or made untimely new ones that they had forfeited
by failing to raise them in their response to Kolbe’s Daubert
motion. 12 The district court also clarified that it had not relied



    12  For example, plaintiffs had argued that the court had overlooked
“ample record evidence” (i.e., comments by Kolbe’s inspectors, included
in an appendix to the expert report, about problems with the slope, gap,
and weatherstrip in windows with finished sashes) showing that Wolf had
also inspected finished windows. Plaintiffs had also cited to data through-
out Beckham’s report purportedly linking his drying test (along with in-
dustry literature and “simple mathematics”) to his conclusions on perme-
ability, and plaintiffs had taken issue with the court’s criticisms of Beck-
ham’s failure to test K-Kron’s susceptibility to cracking or to run a test on
actual windows installed in a home. The district court found that plaintiffs
had failed to raise any of this in response to Kolbe’s Daubert motion and
that they had thus forfeited these arguments. The court also noted that
Wolf had not included or linked to any of the evidence relating to finished
sashes in the sill-to-sash theory included in the body of his report (that is,
Wolf had developed and defined his opinion as involving unfinished
lower sashes).
18                                                             No. 16-3192

(nor did it need to rely) on Kolbe’s expert’s opinion in its anal-
ysis or in the exclusion of Wolf’s opinion.
    The district court also found that plaintiffs had failed to
show cause why their individual claims should not be dis-
missed. Plaintiffs had stated that they would present evidence
of their own observations of their windows’ failures along
with the testimony of three Kolbe employees who either had
observed the alleged defects or knew that Kolbe had been
aware of the defects. Plaintiffs had also intended to introduce
emails from Kolbe’s distributors to the three Kolbe employees



    Plaintiffs had also argued that the court had not understood how ex-
cluding Wolf’s declaration would impact their motion for class certifica-
tion and that the court had overlooked statements made by the magistrate
judge and counsel during the preliminary pretrial conference suggesting
an intent to allow rebuttal expert reports. Although the district court
acknowledged that one of its concerns with Wolf’s expert report had been
addressed in Wolf’s declaration, the court found that plaintiffs had pro-
vided no reasonable basis for allowing Wolf to file a rebuttal report six
months after the expert-report deadline and after the close of briefing on
Kolbe’s Daubert motion. The court noted that the text of the preliminary
pretrial conference order was clear, and that if plaintiffs had believed it
was inaccurate, they should have brought that to the court’s attention long
before.
     As another example, plaintiffs had claimed that their “ringer” theory
(as to the window-certification testing) was part of their claim for breach
of implied warranty of merchantability, arguing that the windows had
failed to conform to labels stating the certification ratings. The district
court first determined that the certification-related “ringer” claims still re-
quired expert testimony in order to establish that the windows were de-
fective and thus unmerchantable. The court also agreed with Kolbe that,
because plaintiffs had neither included this argument in their first class-
certification motion nor pled it in their amended complaint or other filings
made since that time, plaintiffs could no longer raise it.
No. 16-3192                                                    19

in which the former had identified the design defects. The dis-
trict court held that the emails constituted inadmissible hear-
say and expert testimony, that plaintiffs had not explained
whether the discussed defects had been observed in the types
and models of windows purchased by the named plaintiffs,
and that plaintiffs could not establish that the rot or water-
intrusion problems had been caused by defects in the sill-to-
sash interface or K-Kron coating as opposed to some other
factor. The district court thus entered a final judgment in favor
of Kolbe, and this appeal followed.
                         II. Discussion
   A. Exclusion of Wolf and Beckham
   Plaintiffs-appellants first appeal the exclusion of both of
their experts. The admissibility of expert testimony is gov-
erned by Federal Rule of Evidence 702, which provides that a
witness “qualified as an expert by knowledge, skill, experi-
ence, training, or education” may testify if:
       (a) the expert’s scientific, technical, or other spe-
       cialized knowledge will help the trier of fact to
       understand the evidence or to determine a fact
       in issue;
       (b) the testimony is based on sufficient facts or
       data;
       (c) the testimony is the product of reliable prin-
       ciples and methods; and
       (d) the expert has reliably applied the principles
       and methods to the facts of the case.
Fed. R. Evid. 702. In Daubert v. Merrell Dow Pharmaceuticals,
Inc., the Supreme Court explained that Rule 702 requires the
20                                                    No. 16-3192

district court to serve in a gatekeeping role and make “a pre-
liminary assessment of whether the reasoning or methodol-
ogy underlying the testimony is scientifically valid.” 509 U.S.
579, 592–93 (1993). To determine the admissibility of expert
evidence, a district court looks at five factors:
       (1) [W]hether the particular scientific theory
       “can be (and has been) tested”; (2) whether the
       theory “has been subjected to peer review and
       publication”; (3) the “known or potential rate of
       error”; (4) the “existence and maintenance of
       standards controlling the technique’s opera-
       tion”; and (5) whether the technique has
       achieved “general acceptance” in the relevant
       scientific or expert community.
Deputy v. Lehman Bros., Inc., 345 F.3d 494, 505 (7th Cir. 2003)
(quoting Daubert, 509 U.S. at 593–94). We review de novo
whether a district judge has followed Rule 702 and Daubert.
See, e.g., Kunz v. DeFelice, 538 F.3d 667, 675 (7th Cir. 2008) (ci-
tation omitted). So long as the judge has applied the Rule
702/Daubert framework, we review the district court’s deci-
sion to admit or exclude expert testimony for abuse of discre-
tion. Id. (citation omitted).
       1. Wolf
    Plaintiffs-appellants argue on appeal that the district court
acknowledged but failed to apply the Daubert five-factor test,
instead “improperly evaluat[ing] the factual accuracy of the
expert opinions.” Plaintiffs-appellants contend that the dis-
trict court’s finding of a factual mistake in Wolf’s opinion was
“plainly wrong” given evidence proving that the finishing of
the sashes was irrelevant, and that considerations such as the
No. 16-3192                                                    21

persuasiveness of an expert’s opinion and the expert’s credi-
bility are relevant only in evaluating the persuasiveness of the
testimony, not in determining its admissibility. Plaintiffs-ap-
pellants additionally and alternatively argue that the district
court erred in excluding the entirety of Wolf’s report instead
of simply striking portions of it. Finally, plaintiffs-appellants
claim that the district court’s reading of Wolf’s report is de-
monstrably incorrect because Wolf never opined or testified
that all of the defects discussed in his report must be present
for the windows to deteriorate.
    The problem for plaintiffs-appellants is that they forfeited
all of these challenges to Wolf’s exclusion by failing to raise
them in their response to Kolbe’s Daubert motion. Wolf’s re-
port clearly assumed that the underside of the sash rails was
“unprotected” and considered that fact a pertinent design fac-
tor in his analysis. Plaintiffs-appellants did not dispute that
Wolf had erred in assuming that the windows had been de-
signed to have unfinished undersides, and plaintiffs’ initial
brief in opposition to Kolbe’s Daubert motion failed to make
or develop any of the arguments plaintiffs-appellants later
pursued on reconsideration and now argue on appeal. Alt-
hough “our rules on waiver leave us discretion to excuse mis-
haps, … this appeal does not warrant an act of grace.” Alioto
v. Town of Lisbon, 651 F.3d 715, 722 (7th Cir. 2011) (internal ci-
tation omitted). Plaintiffs-appellants are responsible for hav-
ing closed the door on their arguments in the first instance;
we see no reason why they should now be permitted to belat-
edly reopen it.
       2. Beckham
   Plaintiffs-appellants also challenge the district court’s ex-
clusion of Beckham, who had opined that the K-Kron paint
22                                                          No. 16-3192

was defective because it cracked, allowed moisture into the
wood frames and sashes, and delayed the drying of wet wood
by weeks. Plaintiffs-appellants argue on appeal that the dis-
trict court’s criticisms of Beckham’s opinion again ought to
have gone toward his credibility or the weight to be given to
his opinion, not its admissibility, and that it is not the district
court’s role to decide what type of testing is appropriate.
However, the district court’s evaluation (and criticism) of
Beckham’s methods and analysis tracked Rule 702’s require-
ment that an expert’s testimony be the product of reliable
methods applied to the facts of the case, as well as the Daubert
factors concerning whether a theory has been tested, the
standards controlling the technique’s operation, and whether
the technique has achieved general acceptance in the relevant
expert community. The district court thus acted appropriately
as the gate-keeper for Beckham’s testimony.
    Plaintiffs-appellants also claim not to have waived their
arguments regarding the reliability and relevance of Beck-
ham’s opinions. Their Daubert response, however, shows oth-
erwise. And while plaintiffs-appellants may not have waived
the arguments they have since attempted to raise, they cer-
tainly forfeited them. See, e.g., Alioto, 651 F.3d at 722 (“Our
rules on waiver [and forfeiture] encourage parties to play
their critical role.”). Accordingly, we agree with the district
court’s determinations and conclude that the court’s ultimate
decision to exclude Beckham did not amount to an abuse of
discretion. 13


     13 As we affirm the district court’s exclusion of Wolf and Beckham, we

need not reach the parties’ other arguments relating to the denial of class
certification.
No. 16-3192                                                        23

   B. Individual Express- and Implied-Warranty Claims
     Plaintiffs-appellants next argue that the district court
erred in dismissing their remaining individual claims. Plain-
tiffs-appellants first generally (and extraneously) fault the
district court for not referencing “a Rule, statute, or other pro-
cedural mechanism to guide Appellants’ response” to the dis-
trict court’s order to show cause, and also complain that Kolbe
never previously sought summary judgment on the issue of
causation. However, the district court’s course of action is akin
to granting summary judgment sua sponte, which we have
repeatedly held permissible, though it is a procedure that
“warrants special caution.” Osler Inst., Inc. v. Forde, 333 F.3d
832, 836 (7th Cir. 2003) (citation omitted). “When there are no
issues of material fact in dispute, a district court may grant
summary judgment on its own motion—as long as the losing
party is given notice and an opportunity to come forward
with its evidence.” Id. (citing, inter alia, Celotex Corp. v. Catrett,
477 U.S. 317, 326 (1986); see also Fed. R. Civ. P. 56(f); Goldstein
v. Fidelity & Guar. Ins. Underwriters, Inc., 86 F.3d 749, 750 (7th
Cir. 1996) (“The party against whom summary judgment is
entered must have notice that the court is considering drop-
ping the ax on [it] before it actually falls.”) (citation omitted).
The district court gave explicit notice here (absence of a for-
mal rule citation notwithstanding), and plaintiffs-appellants
cannot sincerely claim to have been taken by surprise. See, e.g.,
Osler Inst., 333 F.3d at 837 (“Osler clearly knew the issues that
were bothering the judge. It wasn’t ambushed by an argument
that it couldn’t possibly address.”).
   Plaintiffs-appellants next contend that genuine issues of
material fact existed as to both the causation and defect as-
pects of their breach-of-express-warranty claims. Plaintiffs-
24                                                  No. 16-3192

appellants assert that, even without expert testimony, a rea-
sonable jury could have inferred causation from evidence
such as emails from Kolbe and Kolbe’s distributors, photo-
graphs, and various service-request forms.
    As a preliminary matter, however, the district court acted
within its discretion in deeming inadmissible various emails
on which plaintiffs-appellants had hoped to rely. The district
court held that emails from Kolbe’s distributors to Kolbe em-
ployees allegedly identifying design defects contained inad-
missible hearsay. Plaintiffs-appellants argue that the state-
ments fell within the agent exclusion set forth in Rule 801(d),
see Fed. R. Evid. 801(d)(2)(D) (statements “offered against an
opposing party and … made by the party’s agent … on a mat-
ter within the scope of that relationship and while it existed”
are not hearsay), and that the existence of an agency relation-
ship is normally a question of fact to be decided by a jury.
However, we have held as a matter of law that a distributor
who “buys goods from manufacturers … for resale to the con-
suming public,” without more, “is not his supplier’s agent.”
Bushendorf v. Freightliner Corp., 13 F.3d 1024, 1026 (7th Cir.
1993) (citations omitted). Although plaintiffs-appellants claim
that, according to Kolbe’s Basic Policy Guidelines Book, dis-
tributors were Kolbe “sales representative[s] acting on behalf
of [Kolbe],” the Policy Guidelines in fact repeatedly address
the distributors as “customer[s]” of Kolbe, and distinguish
such customers from actual Kolbe sales staff (e.g., by advising
customers to contact Kolbe sales representatives).
    Moreover, the district court also declined to admit the dis-
tributor emails because they would have constituted inadmis-
sible expert testimony. Plaintiffs-appellants cite to United
States v. Sweeney, 688 F.2d 1131, 1145 (7th Cir. 1982), and claim
No. 16-3192                                                    25

that the distributors’ testimony was lay opinion within the
scope of Rule 701 because it was based not on specialized
knowledge within the scope of Rule 702, but rather on
knowledge obtained through the witness’s vocation or avoca-
tion. In Sweeney, however, we dealt with lay testimony of wit-
nesses identifying a drug they had known and used in the
past. See id. Those circumstances were entirely different from
what we have here: various distributors (i.e., third-party re-
tailers) expressing opinions about the design of Kolbe’s win-
dows. While the distributors’ emails may have been based on
personal observations, the opinions and conclusions on which
plaintiffs seek to rely go beyond what a salesperson could “ra-
tionally” opine in light of his or her work experience. Cf. Plyler
v. Whirlpool Corp., 751 F.3d 509, 514 (7th Cir. 2014) (holding
that lay witness “could testify to his observations of the fire
and its aftermath, but not draw inferences about its origin,
which requires specialized knowledge”). To the extent that
some distributors may have had design or engineering back-
grounds that they could have drawn on to rationally make the
necessary connections, that technical knowledge would have
been unrelated to their jobs as distributors, and they would
indeed have been offering unnoticed expert opinion. See, e.g.,
United States v. Conn, 297 F.3d 548, 554 (7th Cir. 2002) (explain-
ing that lay-opinion testimony is not admissible “to provide
specialized explanations or interpretations that an untrained
layman could not make if perceiving the same acts or events”)
(citation omitted).
    Meanwhile, the other evidence to which plaintiffs-appel-
lants cite falls short of showing causation, and, without expert
evidence, may even fail to establish a design defect. Though
internal emails, service-request forms, and photos of rotting
26                                                          No. 16-3192

or leaking windows may suggest problems with Kolbe win-
dows, this evidence fails to link such problems to an underly-
ing design defect, as opposed to other, external factors such
as construction flaws or climate issues. Consequently, plain-
tiffs-appellants’ remaining individual claims for breach of ex-
press or implied warranty cannot survive.
     Plaintiffs-appellants also appeal the district court’s deter-
mination that they waived their implied-warranty-of-mer-
chantability claims related to false or misleading labeling (i.e.,
the “ringer” certification theory). Plaintiffs-appellants point
to general allegations in their amended complaint that “Kolbe
impliedly warranted that the Windows were properly de-
signed, developed, manufactured, distributed, and marketed;
that the designs and materials were proper and of first-class
and workmanlike quality; that the Windows were fit for their
intended use”; and that “Kolbe breached its warranties by …
failing to inspect and identify windows and/or materials with
defects, and failing to provide defect-free windows to [plain-
tiffs-appellants].” These allegations, however, are too vague
to have made out the claims at issue. And even if allegations
of impaired marketing-and-development warranties could be
stretched to encompass the “ringer” claims, plaintiffs-appel-
lants still failed to develop or advance such claims until their
first motion for class certification, despite having had ample
opportunities to raise these claims previously. 14



     14 Moreover, the claims would still require expert testing and testi-
mony in order to establish that plaintiffs-appellants’ particular windows
fell short of the certification, were defective, and thus were unmerchanta-
ble. Additionally, as Kolbe points out, the only two sets of plaintiffs-ap-
pellants whose implied-warranty claims survived summary judgment—
No. 16-3192                                                       27

   C. Samuels’s and Groome’s WDTPA Claims
    For some reason, plaintiffs-appellants Samuels and
Groome also try on appeal to resurrect their claims under the
WDTPA. To recover for a violation of the WDTPA, plaintiffs-
appellants must prove that Kolbe, in order to induce a sale,
made a representation that was untrue, deceptive, or mislead-
ing, and caused pecuniary loss. See K&S Tool & Die Corp. v.
Perfection Mach. Sales, Inc., 732 N.W.2d 792, 798–99 (Wis. 2007)
(citation omitted). Plaintiffs-appellants emphasize that the
Wisconsin Supreme Court has unequivocally stated that reli-
ance is not an element of the WDTPA, see Novell v. Migliaccio,
749 N.W.2d 544, 550 (Wis. 2008), and thus claim that the dis-
trict court erred in its analyses below.
    However, the absence of a reliance requirement does not
relieve plaintiffs of the need to establish causation—i.e., that
the alleged misrepresentation somehow caused them loss.
And both Samuels and Groome testified before the district
court that they had neither seen nor cared about any allegedly
false advertising by Kolbe—their builder had used only Kolbe
windows, and that fact had no effect on their choice to pro-
ceed with buying their home. It is difficult to imagine a more
transparent death knell to a WDTPA claim. Also, as the dis-
trict court rightly noted, the only representations to which
plaintiffs-appellants point as establishing the first prong of
the above test (i.e., representations that the windows were of
“high quality,” etc.) are vague puffery, even when viewed in
the light most favorable to plaintiffs-appellants.



the Haleys, and Samuels and Groome—would be unable to assert these
claims because neither received the certification labels in question.
28                                                             No. 16-3192

     D. Due Process
     Finally, plaintiffs-appellants point to five of the district
court’s rulings 15 and contend that, together, these rulings de-
prived plaintiffs-appellants of due process. See Complaint of
Bankers Trust Co., 752 F.2d 874, 890 (3d Cir. 1984) (“Due pro-
cess mandates that a judicial proceeding give all parties an
opportunity to be heard on the critical and decisive allega-
tions which go to the core of the parties’ claim or defense and
to present evidence on the contested facts.”) (emphases omit-
ted). First off, plaintiffs-appellants may very well have for-
feited this argument by failing to raise it directly before the
district court. See Varner v. Ill. State Univ., 226 F.3d 927, 936–37
(7th Cir. 2000) (arguments inadequately developed before the
district court are waived, “even where those arguments raise
constitutional issues” (quoting United States v. Berkowitz, 927
F.2d 1376, 1384 (7th Cir. 1991))). Second, even construing
plaintiffs-appellants’ motions for reconsideration and appeals
to fairness at various stages of the litigation as implicit invo-
cations of this due-process argument, such a claim fails on the
merits. As explained above, with respect to each ruling, plain-
tiffs-appellants had ample notice and opportunities to be
heard, which more often than not they squandered. 16 Thus,

     15 The rulings at issue are: (1) the denial of plaintiffs’ second class-
certification motion; (2) the dismissal of plaintiffs’ individual claims;
(3) the Daubert rulings (where the court relatedly did not allow plaintiffs
to submit a rebuttal expert report, consider their sur-reply, rule on plain-
tiffs’ motion to exclude Kolbe’s expert, or allow testimony from the par-
ties’ experts); (4) the ruling on plaintiffs’ motion for reconsideration on the
WDTPA claims (where the court declined to consider “newly discovered
evidence”); and (5) the denial of plaintiffs’ motion to reopen discovery.
     16 Indeed, plaintiffs-appellants continue to belatedly raise forfeited ar-

guments even on appeal. For example, they argue for the first time in their
No. 16-3192                                                             29

none of the district court’s decisions, either individually or
collectively, rose to an abuse of discretion. Just because plain-
tiffs-appellants repeatedly missed their opportunities to make
various arguments, and then disliked the consequences, does
not mean they were deprived of process. See, e.g., Simmons v.
Gillespie, 712 F.3d 1041, 1044 (7th Cir. 2013) (“federal entitle-
ment is to process, not to a favorable outcome”).
                            III. Conclusion
   For the foregoing reasons, we AFFIRM the judgment of
the district court.




reply brief on appeal that the district court’s refusal to impose any sanc-
tions on Kolbe also factored into the alleged due-process violation.
