                                                                                  [PUBLISH]


                IN THE UNITED STATES COURT OF APPEALS
                       FOR THE ELEVENTH CIRCUIT

                          -------------------------------------------
                                       No. 00-11190
                         --------------------------------------------         FILED
                                                                U.S. COURT OF APPEALS
                        D. C. Docket No. 93-08707         CV-KLR ELEVENTH CIRCUIT
                                                                      JUNE 15, 2001
                                                                   THOMAS K. KAHN
                                                                        CLERK
TIRE KINGDOM, INC., a Florida
Corporation,
                                                          Plaintiff-Appellant,

      versus

MORGAN TIRE & AUTO, INC.,
a Florida Corporation,
d.b.a. Don Olson Tire & Auto Centers, Inc.,
LARRY C. MORGAN, individually, et al.,
                                                          Defendants-Appellees.


               ----------------------------------------------------------------
                    Appeal from the United States District Court
                          for the Southern District of Florida
               ----------------------------------------------------------------
                                      (June 15, 2001)

Before EDMONDSON, FAY and NEWMAN*, Circuit Judges.
_______________

*     Honorable Jon O. Newman, U.S. Circuit Judge for the Second Circuit, sitting by
      designation.
PER CURIAM:


      Plaintiff Tire Kingdom challenges the district court’s award of fees and costs

to Defendants Bridgestone/Firestone, Inc., Morgan Tire and Auto, Inc. and Larry

Morgan. We affirm.



                                          I.



      Plaintiff, a large multi-brand tire dealer in Florida, sued Defendants for

alleged violations of the Lanham Act and state law. Plaintiff alleged that

Defendants engaged in “schemes of deceptive trade practices” through the use of

false multi-brand advertising. The scheme allegedly involved advertising various

brands of tires to attract customers to the store and, then, switching those

customers to purchase Firestone tires.

      The district court granted summary judgment for Defendants on the Lanham

Act claim and dismissed without prejudice the state law claims. We affirmed. Tire

Kingdom, Inc. v. Morgan Tire & Auto, Inc., 136 F.3d 139 (11th Cir. 1998) (Table)

(per curium).

      While the merits appeal was pending with this court, Defendants filed for

attorney’s fees and costs. The district court granted the motion for fees and costs,

                                           2
but stayed consideration of the amount of the fee award until we disposed of the

then-pending appeal. After we affirmed summary judgment for Defendants, the

district court determined the fee amount and awarded $328,501.59 in fees and

$26,417.79 in costs to defendants Morgan Tire and Morgan and $372,615.00 in

fees and $21,953.00 in costs to defendant Bridgestone. The court also awarded

interest on the fee award from the date of the initial order granting the motion for

fees to the date of payment.



                                            II.



       As an initial matter, we address Plaintiff’s argument that Defendants failed

to file their motions for fees within 14 days after entry of judgment, as Fed. R. Civ.

P. 54(d)(2)(B) requires. The fourteen-day limit applies “[u]nless otherwise

provided by . . . order of the court . . . .” Id. The district court relied on local rule

7.3, which allows a motion for fees to be filed 30 days after judgment. S.D. Fla.

L.R. 7.3. Plaintiff argues that the local rule conflicts with the federal rule and that

the federal rule governs. See Fed. R. Civ. P. 83(a)(1) (“Each district court . . . may

. . . make and amend rules governing its practice . . . consistent with [these]

rules.”).


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      We recently considered this issue in the context of a local rule from the

Northern District of Florida that permitted a motion for attorney’s fees to be filed

and served within the time specified in the scheduling order. See Members First

Fed. Credit Union v. Members First Credit Union of Florida, 244 F.3d 806 (11th

Cir. 2001). We noted that the district court adopted the local rule pursuant to Fed.

R. Civ. P. 83 and concluded that the local rule governing time to file a fee motion

applied. Id. at 807. We likewise conclude that the time limit set out in local rule

7.3 is an “order of the court” that governs this case. Thus, Defendants timely filed

their motions for fees. See also Jones v. Cent. Bank, 161 F.3d 311, 313 (5th Cir.

1998) (concluding 30-day filing deadline set by local rule applied to motion for

attorney’s fees); Eastwood v. Nat’l Enquirer, Inc., 123 F.3d 1249, 1257 (9th Cir.

1997) (same); Johnson v. Lafayette Fire Fighters Ass’n, 51 F.3d 726, 729 (7th Cir.

1995) (same for 90-day local rule deadline).



                                         III.



      We now turn to the substantive challenges to the award of fees and costs.

We review an award of attorney’s fees and costs for abuse of discretion. See

Waters v. Int’l Precious Metals Corp., 190 F.3d 1291, 1293 (11th Cir. 1999).


                                          4
                                            A.



      Plaintiff first argues that the district court erred in determining that this case

is an exceptional case justifying a fee award under the Lanham Act. See 15 U.S.C.

§1117(a) (“The court in exceptional cases may award reasonable attorney fees to

the prevailing party.”) (emphasis added). We have previously said that an

“exceptional case” is one that can be characterized as “malicious, fraudulent,

deliberate and willful,” Dieter v. B & H Indus. of S.W. Fla, Inc., 880 F.2d 322, 329

(11th Cir. 1989), or one in which “evidence of fraud or bad faith” exists, Safeway

Stores, Inc. v. Safeway Discount Drugs, Inc., 675 F.2d 1160, 1169 (11th Cir.

1982).

      Of the five elements necessary to prove a Lanham Act violation, the

magistrate judge1 concluded that Plaintiff could only have established one element:

that the goods traveled in interstate commerce. In granting summary judgment on

the Lanham Act claim, the district court concluded that Plaintiff failed to present “a

scintilla of evidence” of materiality or reliance, which the court described as a




  1
   The district court adopted and affirmed the magistrate judge’s Report and Recommendation.

                                             5
“fatal[] flaw[]” to Plaintiff’s claim.2 Also, even at the time of the motion for fees,

when Plaintiffs needed only to show that the case was not “exceptional” for fee

purposes, Plaintiff presented no evidence of causation or damages.

       The magistrate judge also noted evidence of bad faith and improper motive

on the part of Plaintiff. For example, Plaintiff had obtained market research and

survey information that refuted causation and had failed to disclose this research

and survey evidence to Defendants until one month before the scheduled trial date.

Also, one of Plaintiff’s vice-presidents testified that “[i]n 1995, we just took a leap

of faith and started raising our prices in the paper, hoping that there was enough

pain and agony out there from the competition and this lawsuit that maybe prices

could go up there where we could show up our performance.” (emphasis added by

magistrate judge).

       Plaintiff’s failure to present sufficient evidence on four of the five Lanham

Act elements, coupled with evidence of bad faith and improper motive, support the

district court’s conclusion that this case was an exceptional case justifying an



   2
    Plaintiff had argued that no evidence of actual deception was required where the
advertisements were false. The district court ultimately rejected that argument, and we affirmed.
But even though what was required to establish this particular element of the Lanham Act claim
may have been ambiguous based on earlier case law, the district court also concluded that none
of the challenged advertisements were false, nor did any of the advertisements “distort, deceive,
or mislead” regarding the “nature, quality, characteristics, or geographic origin” of Defendants’
products.

                                                6
award of attorney’s fees. We cannot say that the district court abused its discretion

in awarding fees.



                                         B.



      Plaintiff also challenges, on a variety of grounds, the fee amounts awarded

to Defendants. After review of the magistrate judge and district judge’s opinions

as well as our own review of the record, we conclude that the district court

properly applied the lodestar approach articulated in Norman v. Hous. Auth. of the

City of Montgomery, 836 F.2d 1292 (11th Cir. 1988), to determine the fee award

under the Lanham Act. In many instances, the court reduced the amount requested

for certain kinds of work or for certain costs. The final determination of the fee

award was no abuse of discretion.

      We consider only one of Plaintiff’s arguments as worthy of discussion:

whether the district court erred in awarding fees based on an hourly rate that

exceeded the hourly rate as set in a contract between the Morgan Defendants and

their attorney.

      The Morgan Defendants contracted with their attorneys for a fee of $160 per

hour, which was below the “historical rate” (i.e. the maximum hourly rate


                                          7
requested from a new client). The magistrate judge considered the fee agreement

rate but concluded that the “historical rates more accurately reflect the prevailing

market rate in this legal community for similar services by lawyers of reasonably

comparable skills, experience, and reputation.”

      The lodestar approach requires the judge to determine a reasonable hourly

rate. And the agreed-upon billing rate is a strong indication of a reasonable rate.

But the agreed-upon fee rate does not necessarily act as a cap or ceiling in

determining the reasonable hourly rate. Instead, as the magistrate judge correctly

noted, an agreed-upon rate is relevant evidence to determine the fee rate, but it is

not necessarily determinative. See Crescent Publ’g Group, Inc. v. Playboy Enter.,

Inc., 246 F.3d 142, 151 (2d Cir. 2001); Getty Petroleum Corp. v. Bartco Petrolaum

Corp., 858 F.2d 103, 114 (2d Cir. 1988).

      We are mindful that the old Fifth Circuit, in the context of explaining

guidelines for district courts to consider when awarding fees, has said “[i]n no

event, however, should the litigant be awarded a fee greater than he is contractually

bound to pay, if indeed the attorneys have contracted as to [that] amount.” Johnson

v. Georgia Hwy. Exp., Inc., 488 F.2d 714, 718 (5th Cir. 1974). But since Johnson,

the Supreme Court has explained that, at least in the context of contingent fee

arrangements, a fee agreement should not place a strict limit on a fee award. See


                                           8
Blanchard v. Bergeron, 109 S. Ct. 939, 945-46 (1989) (“The trial judge should not

be limited by the contractual fee agreement between plaintiff and counsel.”).

Instead, the reasonable hourly rate should be determined based on the reasonable

worth of services rendered, so long as the rate results in no windfall for the

prevailing party. Id. at 946.

      Here, the district court rejected an hourly rate based on current rates and

based on the negotiated rate. Instead, the judge concluded that the historical rates

most accurately reflected the prevailing market rate. The overall difference

between the negotiated rate and the historical rate is less than $1000. That the

judge applied the historical rate instead of the negotiated rate was no abuse of

discretion.

      AFFIRMED.




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