
337 S.E.2d 150 (1985)
Bobby J. CHASTAIN and wife, Gloria T. Chastain
v.
Elizabeth D. WALL.
No. 8511DC213.
Court of Appeals of North Carolina.
December 17, 1985.
*152 Gerald E. Shaw, Sanford, for plaintiffs-appellees.
A.B. Harrington, III, Sanford, for defendant-appellant.
EAGLES, Judge.

I
Defendant first assigns error to the trial court's denial of her motion for a directed verdict. Defendant contends that the evidence established as a matter of law that defendant did not misrepresent or fraudulently misrepresent the property sold. We disagree.
In determining the sufficiency of evidence to withstand a defendant's motion for directed verdict, the court must consider all the evidence supporting the plaintiffs' claim in the light most favorable to the plaintiffs, giving them the benefit of every reasonable inference and resolving contradictions, conflicts and inconsistencies in their favor. Love v. Pressley, 34 N.C. App. 503, 239 S.E.2d 574 (1977), cert. denied, 294 N.C. 441, 241 S.E.2d 843-44 (1978). Applying this test to the facts of this case, it is clear that the evidence was sufficient to go to the jury. The evidence provided an adequate basis from which the jury could find that the defendant knowingly represented to the plaintiffs that she owned certain cabinets, racks and patterns when in fact she did not.
Plaintiffs' evidence tended to show that plaintiff Bobby Chastain asked the defendant's agent Peterson to find out if the patterns in the store were held on consignment; that Peterson inquired of the defendant both by phone and in person at the store and the defendant said "They are all mine and they represent a lot of money."; that Peterson told Bobby Chastain that the patterns belonged to the defendant and were not held on consignment; that some time after the sale the parties met and discussed what the plaintiffs' had learned about the standing debits and that defendant stated "Maybe I didn't present it properly, because I know all of the patterns were not mine to sell."; that the inventory list the Chastains reviewed did not make exceptions for any items not owned by the defendant or held by her on consignment; that Mr. Chastain asked Peterson if anything was on consignment and Peterson relayed that the defendant said nothing was on consignment; that Bobby Chastain believed the term standing debit meant consignment; that plaintiffs relied on the retail inventory total of $67,056.34; that Bobby Chastain always communicated with defendant's agent Peterson and not the defendant.
The defendant's evidence tended to show that Peterson was her agent in the sale of the business; that defendant did not discuss standing debits with Bobby Chastain; that she prepared the inventory list with some assistance from Peterson and that *153 the list included certain items held on standing debit with pattern companies; that before the sale closed defendant explained standing debits twice to Peterson and twice to Mrs. Chastain; that she explained the difference between consignment and standing debits; that the defendant showed Mrs. Chastain letters from Simplicity and the contract about standing debits before the sale closed; that the defendant asked Mrs. Chastain to take the contract to her husband.
Plaintiffs' rebuttal evidence tended to show that Mrs. Chastain visited the store twice before the sale closed; that her daughter asked the defendant if the patterns were on consignment and that defendant replied, "No, they are on standing debit."; that defendant did not explain standing debits and did not give Mrs. Chastain any papers; that Mrs. Chastain told her husband what defendant said; that Bobby Chastain called agent Peterson to inquire about standing debits because the plaintiffs did not understand; that Peterson responded that nothing was on consignment; that the Chastains only dealt with agent Peterson; that defendant told Peterson "the patterns represent a lot of money. They are all mine, not on consignment"; that defendant "went through some mumble of some kind about the debits, and she couldn't really explain, and then she said `they are not charging and they are not paying; the patterns are mine, nothing is on consignment.'"; that defendant insisted that everything was clear and what was in the store was paid for.
Plaintiffs' only claim for relief was that the defendant's conduct constituted a deceptive act proscribed by G.S. 75-1.1. The evidence, considered in the light most favorable to the plaintiffs, was clearly sufficient to go to the jury. Likewise it was an adequate evidentiary basis and from which the jury could find that the defendant represented to the plaintiffs that she owned certain patterns, racks and cabinets which, in fact, belonged to various pattern companies.

II
Defendant next assigns error to portions of the charge relating to misrepresentation and fraud. The record reveals that defense counsel made only one objection. This objection was made at the charge conference and related to the trial court's instructing the jury on unfair and deceptive trade practices (G.S. 75-1.1). The record is silent as to any further objections by defense counsel with respect to jury instructions. Defendant merely sets out an "exception" in the record. This objection is waived by operation of Rule 10(b)(2) of the Rules of Appellate Procedure. Lee v. Keck, 68 N.C.App. 320, 315 S.E.2d 323, cert. denied, 311 N.C. 401, 319 S.E.2d 271 (1984). Failure to object to the instructions given constitutes a waiver of the right to challenge the instructions on appeal. Id.

III
Defendant's last assignments of error are that the trial court erred in submitting the issue of unfair and deceptive trade practices to the jury. We disagree.
Defendant contends that the evidence established as a matter of law that the defendant did not commit unfair or deceptive trade practices in that she did not make any misrepresentations, fraudulent or otherwise in the sale of her business to the plaintiffs. In support of this contention the defendant basically makes two arguments: (1) that the plaintiffs, in their complaint, did not allege fraud or misrepresentations, and (2) that the court failed to adequately instruct the jury to enable them to determine facts which might constitute unfair or deceptive practices.

a.
As to defendant's first argument, it is not required that the plaintiffs allege fraud or misrepresentation on the part of the defendant. In order "to succeed under G.S. 75-1.1, it is not necessary for the plaintiff to show fraud, bad faith, deliberate or knowing acts of deception, or actual deception, plaintiff must, nevertheless, *154 show that the acts complained of possessed the tendency or capacity to mislead, or created the likelihood of deception." Overstreet v. Brookland, Inc., 52 N.C.App. 444, 452-53, 279 S.E.2d 1, 7 (1981). Intent of the defendant and good faith are irrelevant. Marshall v. Miller, 302 N.C. 539, 276 S.E.2d 397 (1981). A practice or act "is deceptive if it has the capacity or tendency to deceive; proof of actual deception is not required." Id. at 548, 276 S.E.2d at 403. Even a truthful statement can be deceptive, if it has the capacity or tendency to deceive. "Though words and sentences may be framed so that they are literally true, they may still be deceptive." Johnson v. Insurance Co., 300 N.C. 247, 265, 266 S.E.2d 610, 622 (1980).
The plaintiffs' evidence showed that the defendant, through her agent Peterson, told the plaintiffs that the patterns represented a lot of money and that they belonged to her. This assertion, combined with her constant denials that any items were held on consignment and her signed affidavit that there were no debts or other obligations that constituted a lien on any of the assets sold, constitutes conduct that has the capacity or tendency to deceive and mislead.

b.
Defendant's second argument, that the trial court failed to properly instruct the jury so as to enable them to determine facts which constituted unfair or deceptive acts, is without merit.
Four issues were submitted to the jury:
1. Did the defendant, Wall, represent to the plaintiffs, Bobby J. Chastain and Gloria T. Chastain, that she owned certain cabinets, racks and patterns which were, in fact, the property of various pattern companies?
ANSWER: YES
2. Was the defendant Wall's conduct in commerce or did it affect commerce?
ANSWER: YES
3. Was defendant's conduct a proximate cause of plaintiffs' injury?
ANSWER: YES
4. What amount, if any, have the plaintiffs Chastain been injured?
ANSWER: $3,118.50
In cases under G.S. 75-1.1 and 75-16 the jury finds facts and based on the jury's findings, the court then determines as a matter of law whether the defendant's conduct violated G.S. 75-1.1. Love v. Pressley, supra; Hardy v. Toler, 288 N.C. 303, 218 S.E.2d 342 (1975). Here the jury properly found facts that the defendant represented to the plaintiffs that she owned certain patterns, cabinets and racks which were, in fact, the property of various pattern companies; that the defendant's conduct was the cause of plaintiffs' injury; and that the amount of injury totaled $3118.50, the cost value of the disputed items. While the trial judge erred in submitting the commerce issues to the jury because it is a part of the court's finding that the acts or conduct proven do or do not constitute an unfair or deceptive act within the meaning of G.S. 75-1.1, Hardy v. Toler, supra, it is harmless error from which the defendant suffered no prejudice.
For the reasons stated, we find
No error.
WHICHARD and COZORT, JJ., concur.
